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Search Results for: Afro-Cuban

Don’t Think About Not Attend The Alocubano Salsa Festival

It Starts On October 7th in Stockholm, Sweden

Dos hombres vestidos de blanco y un hombre con chaqueta y sombrero azul
Los asistentes deben guardar su entrada impresa o como recibo digital en su dispositivo móvil.

One of the most anticipated Afro-Caribbean events in Stockholm (Sweden) is the Alocubano Salsa Festival. This year, as usual, they will focus on the culture of the Cuban island and will once again do magic with the multiple Bootcamps led by Cuban instructors of trajectory that will focus on the technical development of each dancer that will make them feel comfortable and at home.

To maintain public health security, the Swedish government has drawn up a plan for the lifting of restrictions concerning the COVID-19 pandemic and a return to a more normal daily life. This derogation is based on the gradual elimination of limitations in the country with a maximum of five steps: The first step refers to the extension of restaurant openings until 10:30 PM and releases in the maximum amount of participation in activities at the open-air (Coming from June 1st, 2021). Steps two and three continue with the permission to give training and hold meetings in general without limits of square meters in open and closed spaces (It came into effect from July 1st, 2021). The fourth and fifth steps are estimated to be exposed in mid-September of this current year.

For this reason and in compliance with the measures adopted by the Swedish government, the Alocubano Salsa Festival will be held in 2021 with the main Latin genres of the moment Bachata, Cuban Salsa, Top Mambo, and urban music on four dance floors with eight Spanish-speaking DJs: DJ Javier La Rosa, DJ La’Fe, and DJ Flecha will mix the best Cuban Salsa, while DJ Soto-Mayor and DJ Raymon will make sure the attends do not leave the dance floor with the Reggeaton, moreover, DJ York and DJ DLux will do the same to the rhythm of Bachata, and similarly DJ Mauri will be mixing the best music for Top Mambo.

Venue: Royal Park Stockholm. Frösundaviks allé 15, 169 03 Solna, Sweden

Choose Your Bootcamp

Instructor de baile con camisa blanca y pantalón negro.
During the event, there will be filming and photographs that may include images of private participants

In the Bootcamps, participants will have the opportunity to be in small groups of 20 people, thus achieving a more personalized treatment during the four intensive hours of class, distributed as follows: two hours on Thursday night and the last two night hours will be finished on Friday. Additionally, you will learn a unique and exclusive choreography that you will perform with Cuban instructors on stage during the party on Saturday. (This participation is not mandatory).

Mambo Fusion: Designed for intermediate and advanced dancers. They will have a dress code that will be announced days before the event. The Cuban instructors are Rodrigo & Asya.

Bachata Traicionera: Four intensive hours of exclusive training. Instructors: Sergio and Ana. Level: Intermediate / Advanced. For the performance in the Sergio and Ana show, the participants will use a dress code that will be announced days before the event.

Cuban Salsa: It will last four hours divided into two hours of night practice on Thursday and the remaining two hours will be dictated on Friday. The choreography will be given by Cuban teachers: Seo Fernández and Bárbara Jiménez in individual Bootcamps. Level: Intermediate / Advanced. Essential dress code. The announcement will be on the eve of the event.

Date: Thursday, October 7th – Sunday, October 10th

Full Pass: 210 EUR

  • You Can Also Read: Enjoy Salsa In The New Zealand Winter

Extraordinary Concert with Havana D’ Primera & Alexander Abreu

Orquesta Havana D 'Primera despidiéndose en el escenario con luces azules
Before the concert, there will be two hours of the workshop, followed by Latin parties (before and after HDP) with DJ Soto Mayor and DJ La’Fe

Havana D’ Primera is a Cuban timba band founded by Alexander Abreu in 2007 and made up of 17 of the best Cuban musicians. The orchestra is led by the main composer Abreu, who has stood out for his melodic voice and ability to fuse genres through Salsa such as Jazz, Funk, and other Afro-Cuban rhythms.

“Since its inception, the band has released five studio albums and one live album. Following the release of the debut album Haciendo Historia with EGREM in 2009, its first release for the record label Páfata Productions, Pasaporte in 2012, received favorable reviews from the international press and was voted one of the best Latin alternative albums of the year.

Likewise, they have followed the success of “Pasaporte” with four more albums, released through Páfata Productions, and the last one in co-production with Cuban Producciones Abdala. “La Vuelta al Mundo” was released in 2015. A live album, “Haciendo Historia LIVE”, arrived in 2016, and then “Cantor del Pueblo” in early 2018, earning the orchestra a Latin Grammy nomination for Best Salsa Album.

Finalmente, en 2021 se edita el disco “Será Que Se Acabó”, como homenaje a la música popular cubana de los 80 y 90 ”. Fragmentos extraídos de la biografía de La Habana D ‘Primera

Fecha : Domingo 31 de de octubre de st

Hora : 6:30 PM – 10:20 PM

Enjoy Salsa In The New Zealand Winter

With Hanmer Salsa Winter Fest 2021

The longest and continuous annual event of Afro-Caribbean music in New Zealand since 1995 brings this year dancers from all over the country for you to enjoy moving to the rhythm of Salsa, Bachata, Merengue, Cha-Cha, Kizomba, and Zouk in the snow. Join this festival even if you are a dance professional or a beginner, you will always have something that suits you.

Hanmer Salsa Winter Fest 2021 is an event for the whole family!

Couple dancing at Hanmer Salsa Winter Fest 2021
Latin Party Ticket (Online): $30 or $40 at the door

According to the authorities, New Zealand continues in the Level 2 category concerning the Covid-19 pandemic, which means that dancing as a couple is allowed as part of active recreation and is classified as a sport.

At alert level 2, the contact is possible:

  • Keeping track of peers
  • Constant hygiene of hands and surfaces
  • Using the masks (Optional)
  • Also, you can dance with only one partner if you choose not to be part of the rotation. (Swapping pairs in classes)

This year Hanmer Salsa Winter Fest presents ten Workshops:

Greydis (Cuba) dancing in the hanmer Salsa
Instructor for Salsa workshops: Greydis (Cuba)

Afro-Cuban – Palo: Recommended for all those who want to learn the Afro-Cuban roots. It is open to all levels. (Palo Monte belongs to the West African region of the Congo and is part of the Bantú religion).

Cuban Salsa Casino Partnerwork & Rueda Intro: The Cuban style will be worked in pairs and Rueda. In the Rueda style, a man (leader) turns instructions, and everyone executes the specific movements while exchanging pairs. Level: Intermediate. Duration: 60 minutes.

Afro Cuban – Oggun: This workshop will be held on Saturday at 10 AM, and that is ideal to continue learning about Afro-Cuban roots. Dancers of any level can access it. (Oggun: is a god of the Yoruba religion).

The Cuban Salsa Shines: It is recommended for dancers of intermediate and advanced levels. Here you will improve your footwork in the Cuban style.

Cuban Salsa Casino Partnerwork & Rueda: Workshop dedicated to improving your dance technique as a couple and in Rueda. If you have not practiced it for years, I recommend doing the  Cuban SalsaCasino Partnerwork & Rueda Intro workshop first.

In addition to these five Salsa workshops, you can also learn to dance Kizomba and Bachata. The Bachata workshops include partner work and mergers with Sensual Bachata, while the kizomba workshops will be focused on improving transitions.

​​Maybe You Would Like To Read: 7 Signs That You Should Attend A Festival

On Friday night, the Salsa parties and other Latin rhythms begin on a large dance floor and with an incredible sound system. The DJs in charge will be DJ Reuben and DJ Dave. Time: 9 PM – 12 AM. During this party, at approximately 10:30 PM, the dance animation will enter. A fun solo dance style like Zumba. Get ready to have fun and meet new friends here.

Information to access the Hanmer Salsa Winter Fest

For the first day, you must arrive 5 to 15 minutes earlier than the stipulated time to obtain the bracelet that will guarantee your priority entry to any of the workshops.

If you are one of those with a single entry, don’t worry, you can access the class if any member of the full access entries is not on time. Payment will be made on the same day of the workshop.

There is no set limit for people to enter for the late-night Latin parties. The passes will be available online until a week before the event.

Date: Friday, August 27th – Saturday, August 28th

Address: Hanmer Memorial Hall. 1 Jollies Pass Rd, Hanmer Springs. New Zealand

These Data May Interest You:

Thermal pool with snow around
In Hanmer Spring, you can enjoy the snow while relaxing in the thermal pools
  1. Hanmer Springs is a small town in the Canterbury region of the South Island of New Zealand. Winter in this country runs from June to August.
  2. At this premier alpine spa destination in New Zealand, you will find a complex of Thermal Pools, as well as new pools, and incredible attractions.
  3. Taking a bus or driving is recommended if you want to save a little. It is an average trip of 1.5 to 2 hours.
  4. Hanmer Springs Village is located a 90-minute drive from Christchurch International Airport. If you want to take the tour, you will travel through the hills of the wine country, the rugged coastal route, and the picturesque mountain pass, if you come from the west coast.

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Great conversación with conductor and timbalero Sammy Deleon

How Sammy Deleon’s career began to flourish

There have been uncountable artists who have lifted Latin music around the world, and one of them has been conductor Sammy Deleon. This American of Puerto Rican parents was born in Lorain, Ohio, on August 18, 1961, and grew up in the same county with his 14 brothers. He started his professional career with the Trio Puerto Rico when he was just 13 years old, after which he was already beginning to demonstrate his incredible musical skills. 

While it is true that neither of his parents were musicians, Sammy recalls with affection his mother while she used to sing at home and his father used to play the Puerto Rican cuatro during the Christmas season to celebrate the occasion to the sound of parrandas typical of the Island of Enchantment that were created for the occasion.   

This musician greatly enjoyed the work of Tito Puente, with whom he later developed a great friendship and an excellent working relationship. That happened on one night when the King of Timbales was playing a concert in Lakeview Beach. Deleon made his way to the stage, greeted the timbalero, wanted to talk to him and asked to play with him. After doing some soundtracks and a unique display of talent, Puente accepted to let him play and together they shone on stage by making one of the biggest dreams of Sammy a reality. 

After that, he ended up playing with Puente in his hometown, Orlando, New York and Puerto Rico. After many years, the same would happen with Tito Puente Jr. who would also take into account this musician’s talent for his shows. 

Sammy Deleon with his timbales
Sammy Deleon playing the timbales in one of his concerts

Deleon has shown diverse musical abilities throughout his career, but without a doubt, he has been successful in percussion, more than in any other. Likewise, he has dedicated much of his time and effort to exploring Latin and Afro-Cuban rhythms, resulting in a style that is unlike many other artists of his kind. 

For the last 10 years, he has managed to conduct his own group Sammy Deleon Y Su Orquesta, with which he has had many of his successes in his career so far, one of them the respect and admiration of a vast multicultural audience that is always seeking innovation in the music which they hear. 

During these years, he has managed to capture the attention of many DJs, dancers, and Latin music lovers thanks to his hard work and the enormous energy invested in each of his musical productions. Contigo Y Sin Ti and Baila Que Baila have been a gift to the ear on dance floors crowded with people of all musical tastes and different levels of skills in relation to dance and choreography. 

Everything he learned during his career has also been benefitial to other musicians, as Sammy uses his knowledge to mentor would-be percussionists who want to follow in his footsteps and those of the most acclaimed musicians in history. Unquestionably, a noble task for those who, at a certain point, had the same dreams.   

Sammy Deleon and his people
Sammy Deleon Y Su Orquesta

Interesting and emotional conversation with Sammy Deleon 

A very good morning to all of you. This is Karina Garcia, North American director for International Salsa Magazine. I am very happy today because we have a very special guest. This is none other than Sammy Deleon who is a composer, timbalero, and musician with a long-standing career. How are you, Sammy? How are you feeling today? 

I’m very well, thank you. I’m very well, thank goodness. From here in Cleveland, Ohio.  

All right, Sammy, could you tell me what pushed you to go into music? What inspired you? What did you decide to take this path and why did you chose percussion? 

Well, the one who put the music on was my father. Gumersindo Deleon was the one who started all this. I say he was a frustrated musician because his time was not very good, but slowly, he taught me and my two brothers Puerto Rican jibaro music when I was a little boy. Two years went by and one of my brothers was 15 years old, the other one was 14 and I was 13 when my brother taught us salsa when it was a boom in New York. That is how we started playing percussion on our own, since no one taught us.  

We listened to music every day and from there started singing in church choirs with trios, ensembles, jibaro music and, little by little, we kept going up, up, up. That is when my older brother Roberto, who was a timbalero before I do, saw that I were interested in the timpani than him while he was dedicated to the conga and my other brother Micky was dedicated to the bongo. Then the three of us were rehearsing almost every day and my dad said that we were too loud when playing percussion. Years passed and my brother Roberto moved to Florida, my brother Micky moved to Kansas City and I were alone here.  

I have been playing since I was 13, starting with the Trio Puerto Rico and, later, I started playing with a group called Conjunto Nabori with music by Cheo Feliciano and we were doing it with vibraphones, congas, timbales and so on. From there, we joined an orchestra called Charambo (meaning charanga and mambo) where I stayed for 10 years. Next thing after that, the orchestra was going to break up, another merengue group called Orquesta Marquis was being created when merengue was in full swing in the 90s. After being part of that orchestra for five years, we had a problem with the director, so we fired him and changed the name to Orquesta Impacto Nuevo where I stayed for 10 years. After burning the CD, we went to Florida to promote it and, after that, a few things did happen and I decided to go back to Ohio.  

We created a group under my own name, so it was called Sammy Deleon Y Su Orquesta with which we have worked for almost 25 years now. We have joined many different singers. When we were in the Charambo Orchestra, we performed with Tito Puente, Adalberto Santiago, Chivirico Dávila, Vitín Aviléz, Conde Rodríguez, Luisito Carrión, Tito Rojas, Tony Vegas and many more. We played with Ismael Mirando for over a year and I won several awards in the city as Legend of the year and it was a big thing. I use an orchestra composed of 18 musicians and played mambo created by Tito Puente and Los Mambo Kings.  

Remember that I come from a big family in which we were 14 siblings, 8 sisters and 5 brothers. The oldest was a DJ for many years and the one who brought salsa here in the 70s and 80s. I also had the joy of playing with the Gran Combo de Puerto Rico two years ago because their timbalero got sick, which is why I had the opportunity to play with them a couple of times while he was getting better. We have played in Buffalo, Cincinnati, New York, Los Angeles and many other places. 

Sammy Deleon at the Jazz Fest Cleveland
Sammy Deleon performing at the Jazz Fest Cleveland

All right, Sammy. Everybody knows very well your admiration for Tito Puente before you even became a famous musician. In fact, I remember seeing an interview with you in which you recount an anecdote of how you met and played with him. 

Thank you. You brought up a very cool issue. One time, Tito Puente came here to Cleveland, Ohio, in 1979. There was a big concert in Lorain, where I was born and raised. He played during the day, and at night, we went to watch him at a well-known jazz club. There, a friend of mine offered to give me 20 pesos if I was going to play with him, to which I replied yes. So I went to the stage, made a hand gesture, said give me a break and I do not think he heard me. However, he looked at me and told me to get close to him. When I was up on the stage, he said look at me, listen and don’t touch anything yet. That is when he did something, I did the same and we are continuing to do so. That was the last song on his set. He took me into his dressing room, asked me where I was from. I told him I was from Loraine, Ohio.  

He asked me who taught me to play and I told him I was just self-taught. He said no way!, and can you read music?, to which I answered no, but that I was learning to do it. Then, he told me that I had a great future in front of me and to keep playing the timbales because that is an instrument that requires a lot of strength to be played because it is not like a 4-drum battery. So basically, he told me to move on because I was going to have a good future in front of me. He died several years later, but I played with him a couple of times here in Cleveland, New York, Orlando, and Detroit, Michigan.  

After his death, I met his son, Tito Puente Jr. who came to Cleveland. I conducted an orchestra composed by 17 musicians, he played all of his father’s songs and we had a good time. When he comes in October, I have to provide him with the group again. Playing with Tito Puente was one of the best moments I have ever had. 

You commented in that interview and now that it was memorable for you to play with Tito Puente. Apart from that, what other memorable experience could you mention? 

There is an experience I had in 2016 when I won the jazz salsa and legend award. I was labeled a legend – imagine that, me a legend! Since when am I a legend? That took me by surprise when I got the prize. I am still shocked (crying). I didn’t expect that award because other musicians have had more years of trajectory than me.  

When the lady called me and said me what’s going on, I asked her if she was sure of what she was saying and she answered yes. After hanging up the phone, I sat down and cried because I did not expect this. I had to call my family and explain to them what was going on. The day I got the prize, my whole family was there with me. To this date, it still shocks me because it was a very special day for me. I pray to Him not to cry again because these things enter my heart.   

How does it feel to be on a par with your idols? How does it feel to play with them and to see the road you have taken? 

It has been amazing to accompany artists such as Tito Puente or Tony Vega, who are on another level and I am trying to get there. I’m already old man and coming up on 60 years old, but I still have a way to go and try to pull ahead step by step. I’m going to make it, but it was an honor to play with all those legends. We have opened up for many groups such as La Sonora Ponceña, La Mulencia, Luis Henrique and so on. I will never forget those days and times.   

Sammy Deleon and Bobby Valentin
Sammy Deleon next to Bobby Valentin

I understand that you have been responsible for training young people who wish to become percussionists, is that right? 

Yes, we are working with guys from Ohio to teach them about salsa, percussion, instruments and many other things. There are many who leave, but there are always two or three who stay on. Right now, we’re teaching kids all about salsa, which I love to do because I will not last long around here. 

In what way has teaching contributed to your career? What is the most valuable thing you have learned from your students? 

I learn that you have to be humble in life. When those boys go home and tell their parents that I’m teaching them, many of the family members want to come see what their kids are doing here. So I am working hard to see that they are learning only positive things and using their time well. What if they will be able to make good money and even become professionals about this in the future?

How do you think these young people perceive your music? 

Many young people opt for Reggaeton, which is what is fashionable, but I give thanks that I have achieved that two or three young people stay with me to learn. They want to learn to play the bongo, the conga, the timbales, and other things. I always look for more of them to get them interested in salsa. 

Sammy Deleon playing the timbales and posing before the camera
Sammy Deleon posing before the Camera while playing the timbales

What do you do outside the recording studios and off the stage? 

I love sports. When there is a basketball or football game (my favorite) that I want to see, there is no one to stop me from watching it.   

Do you practice any of them? 

Basketball, but I am too old for that. I used to play a lot, but I don’t do it anymore.   

What advice do you have for young people who want to devote themselves to music in the context of this pandemic? 

The only advice that I can give to someone who wants to learn to play music is to study, learn to read music, and choose an instrument before learning to play others. Many young people want to play many instruments at the same time, but they don’t master one. You have to master an instrument before trying to learn to play others.   

  

Email: [email protected]  

  

Facebook: Sammy Deleon 

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Johnny “Dandy” Rodríguez Jr. Growing Up in Latin Dance Music and Jazz

Johnny “Dandy” Rodriguez Jr. is a salsa legend and world-renown, pioneering bongocero.

His “Dream Team” is currently regarded as the hottest salsa “conjunto” performing In New York City.

It is rare, and ever increasingly so, that a musician would spend a lifetime in a band. But percussionist Johnny “Dandy” Rodríguez Jr. who was a teenager when he was allowed to sit in with the Tito Puente Orchestra and be an apprentice for a few months before earning a place in its rhythm section, was also there at the end, playing alongside Puente until his death, after a concert on May 31st, 2000.

“I went from being a kid, coming into the band as a 16-year-old to being the man running the band at the end,” said Rodríguez, 70, in a conversation from his home in Las Vegas.

Johnny "Dandy" Rodriguez Jr. Growing up in Latin dance and jazz music
Johnny “Dandy” Rodríguez Jr.

Between that beginning and end, Rodríguez also contributed, in prolonged stints, to the sound of the Tito Rodríguez Orchestra, Ray Barretto, his own band, Típica ‘73, and more.

The son of Johnny “La Vaca” Rodríguez Sr., a respected percussionist who also played with the Puente and Rodríguez orchestras, “Dandy” Rodríguez is one of those essential musicians who have created and shaped the sound of contemporary Latin Jazz yet are little known by the public at large.

"When they called me to talk about the concert I thought it was a great idea," Rodriguez says.
Johnny “Dandy” Rodríguez Jr. y Pedro Bermúdez en New York

While some of the great players in Duke Ellington or Count Basie bands have long been recognized for their contributions, their counterparts in the Latin orchestras, for the most part, have not.  Rodriguez will be honored by Arturo O’Farrill & the Afro Latin Jazz Orchestra in their concert “Tribute to the Great Sidemen of Latin Jazz” alongside Sonny Bravo, Ray Santos, Papo Vázquez, Reynaldo Jorge, José Madera, Joe González, and Bobby Porcelli at Symphony Space, in New York City, January 29th and 30th.

“When they called me about the concert I thought it was such a great idea,” says Rodriguez.

Johnny Rodríguez
Johnny “Dandy” Rodriguez Jr. is a salsa legend and a world-renowned pioneer bongocero.

“Usually people just know the name of the bandleader and it’s fine,” he says. “But they must remember that there is a good team behind that leader which makes him look so much better.

There’s a way of playing that music that makes it sound the way they wrote it and the way they wanted it and these guys knew it and they knew how to do it.”

Rodríguez grew up in Spanish Harlem, Manhattan, in a house with “a great music collection, a good, what was then called, hi-fi system and always full of musicians,” he recalls.

“It was great but I was interested in baseball, in stickball. I didn’t get involved with music until later, but the music was always in the background, in my house.” By the time he was in junior high, Rodríguez played bongos, congas, timbales, and set drums and, as he puts it, “started to get into it.”

“Remember, I lived in El Barrio and back in those days, in that area, there was a lot of music in the air.

There would be speakers outside the furniture store or the bodega or the record shop, and music would be playing. This shop would be playing this radio station, the butcher would have another, so walking one block you’d be hearing three different pieces of music. It was an environment full of music.”

During the first two decades of the new century, the musical work of maestro Johnny Rodriguez continued; thus, his musical imprint has remained in other publications with The Latin-Jazz Coalition, Frankie Morales, Eddie Palmieri, Gilberto Santa Rosa, George Delgado, Victor Manuelle, Rick Arroyo, Orestes Vilató, Mitch Frohman, Cita Rodriguez, Doug Beaver, Adalberto Santiago and Jeremy Bosch.

In addition, special mention must be made of the participation of maestro Johnny Rodríguez with a group called The Latin Giants Of Jazz, in the best style of the classic Big Bands, made up of great teachers, among them, some of the former members of the band of maestro Tito Puente; with this group they have released four albums; this project gave rise to another band called The Mambo Legends, who recorded the album titled: Watch Out! ¡Ten Cuidao!

John Rodriguez is, without any doubt, one of the most prolific percussionists in the world of Latin music called Salsa; the nickname “Dandy” goes back to his childhood, when the car in which he was taken was bought in a warehouse or a store called “Dandy”, and people said: look how cute the “Dandy”, and from there he kept that nickname. In music he is better known as Johnny instead of John.

In the (year 2022) the experienced Johnny Rodriguez had three or four groups with which he is playing, among them Dandy Rodriguez and his Dream Team, and at the same time he teaches percussion classes over the Internet. He is part of the true legends of Latin music, not to mention that his talent has also been reflected in recordings for other musical genres such as: Electronic, Folk Rock, Folk, World & Country, Funk / Soul, Heavy Metal, Jazz, Stage & Screen, Jazz-Funk, Merengue and Pop.

In his very extensive artistic career, the master Johnny Rodriguez took part in historical and iconic recordings of our musical culture, some of these albums have been worthy of awards such as the Grammy Award, among which are:

Homenaje a Beny Moré – Year 1978.
On Broadway – 1983
El Rey: Tito Puente & His Latin Ensemble – Year 1984
Mambo Diablo – 1985
Goza Mi Timbal – Year 1990
Mambo Birdland – Year 1999
Masterpiece / Masterpiece Tito Puente & Eddie Palmieri – Year 2000.

“In 2008, Johhny entrusted LP’s Research and Development Department with the design of the John “Dandy” Rodriguez Jr. bongoes in the Legends series. John is proud that these drums, which bear his name, feature such outstanding sound and visual characteristics.”

He died on August 17, 2024 in New York City of a stroke.

 

Facebook: John Rodriguez(Dandy)

Article of Interest: José Madera Timbal de Machito and his Afro-Cubans, Tito Puente, Mambo Legends Orchestra and Fania Record Co.

Johnny "Dandy" Rodríguez Jr. y Frankie "El Sonero del Barrio" Vázquez
Johnny “Dandy” Rodríguez Jr. y Frankie “El Sonero del Barrio” Vázquez

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Richie Bonilla Management is a Latin Music booking and Managing Agency

Celebrating 60 years as a Personal Manager – Booking Agent and Promoter

This agency has been organizing events throughout the United States, Europe, South, and Central America. It has been organizing events for more than 50 years in Japan.

For a period of 50 years, Richie Bonilla has been a force that has contributed to the continuous growth of the Latin music industry. He has been directly responsible for the success of many of our biggest names in the Latin business.

In 1962 Richie Bonilla signed an unknown artist named Pete Rodriguez. As a result of his effort and contant dedication, Pete Rodriguez became the hottest recording artist of that time and one of the all-time drawing artists. He was crowned “King of Boogaloo”

Celebrating 60 years as a Personal Manager - Booking Agent and Promoter
Richie Bonilla Management is a Latin Music booking and Managing Agency

During the same period, Richie Bonilla signed another unknown artist, a young boy, 17 years old who had only one LP to his credit. Once again because of his persistence this young artist named Willie Colon is now a living legend.

The stories of his accomplishments are endless. Other Boogaloo/Salsa artists which had success under Richie’s guidance and management were Hector Lavoe, Ray Barretto, Ismael Rivera Mongito El Unico, Victor Aviles, Eddie Santiago, and Frankie Ruiz.

During the Boogaloo era in the early ’60s, Richie Bonilla management company was the main booking agency in New York City, He also managed the hottest artists of that period. They were Ralfi Pagan, Pete Rodriguez, Orq Flamboyant, TNT Boys, La Conspiracion, Orq Colon, Joey Pastrana, King Nando, Ralph Robles, Ray Jay, Lat-Teens, Willie Colon with Hector Lavoe, Johnny Zamot, Kako y Su Combo, Joe Acosta, The New Generation, Landy Nova, Sonora Borinquen, Latin Souls, including merengue bands like Primitivo Santos, Eddie Bastran, Dominica and Hugo Perez.

In the late ’60s and early ’70s, Bonilla Management controlled 90% of the music going to Panama for the carnivals and other national holidays. Other countries in which he was successful in developing prior to the Fania Era were Venezuela, Curacao, Aruba, Martinique, Guadalupe, St.Thomas, and St. Cruz.

When Richie Bonilla opened his booking agency in 1962, during that time very few orchestras were traveling out of the United States. He was one of the first promoters to bring salsa music to places such as Chicago, Ohio, Boston, Washington, Philly, Connecticut, Los Angeles, and San Francisco.

Larry Harlow "El Judio Maravilloso" y Richie Bonilla
Larry Harlow “El Judio Maravilloso” y Richie Bonilla

Richie Bonilla has always been available to anyone who needed help, advice, or encouragement. Vitin Aviles has always thanked him for giving him the confidence needed to go out as a soloist. Orchestra Broadway’s first trip to Venezuela was booked by Richie. Ralph Mercado’s first trip out of the country, to Curacao as an agent for Eddie Palmieri, was also booked by him.

Jelly Bean Benitez’s first DJ booking at a club was also done by Richie Bonilla. When Pete Rios, the original founder of Latin New York Magazine, only had visions of such a magazine, Richie Bonilla took him by the hand and introduced him to everyone in the industry, including Izzy Sanabria.

After the first Latin awards night was discontinued, Richie Bonilla sponsored a Latin awards night at the Cheetah Club in 1972 at his own expense, because he felt it was important to recognize our Latin artists and give them credit for their accomplishments.

Willie Sotelo, Richie Bonilla y Rafael Ithier
Willie Sotelo, Richie Bonilla y Rafael Ithier

During the early and late 50’s the Bronx was the birthplace of the Salsa(Mambo). Most of the best musicians and future name artists resided in the Bronx and so did Richie Bonilla. He started promoting salsa dance parties in the apartments and finished basements. Then he graduated to ballroom dances such as Hunts Point Palace, Club Cubano Inter-Americano, Tropicana, Calgate Gardens, New Terrance Gardens, and Bronx Casino.

During the ’60s there were very few bands residing in Puerto Rico. Richie was the connection for the New York bands to travel to Puerto Rico. They would perform for all of the graduation dances, Fiestas Patronales, Secretary Day, and club dates all over the island. He was one of the first persons to promote Salsa music in Puerto Rico with two associates, Alby Diaz and Fernando Lopez.

During the exotic period of salsa music, He signed another unknown artist named Eddie Santiago and promoted him to stardom, managing his career for 3 years. During the same period, he also managed and booked Frankie Ruiz and Lalo Rodriguez.

Then in 1989 history was made again, Richie discovered Orquesta De La Luz, an all-Japanese Salsa orchestra residing in Toyko, Japan.

ORQUESTA DE LA LUZ -¡Salsaludos De La Luz!
In 1989, history was made again, Richie discovered the Orquesta De La Luz.

Some of his friends in the salsa industry had told him that he was wasting his time with this attraction and once again because of his dedication to commitment and devotion to Latin music, Orquesta De La Luz‘s success all over the world is well documented.

Because of Orquesta de La Luz popularity and his influence in creating a Japan Salsa Festival.

Japan has been a great market for our artists and record sales. Richie was directly responsible for the following artists performing in Japan: Marc Anthony, Tito Nieves, Jose Alberto, Gilberto Santa Rosa, Los Hermanos Moreno, Milly Jocelyn y Los Vecinos, The New York Band, Ernie Agosto y La Conspiracion, David Cedeno, Elemento 10, Joe Cuba, Carmen Jimenez, Stacey Lopez Dancers, Cubarama Afro-Cuban Jazz Band, Crissy I-cee, Alexa, and DLG.

In recent years Richie has been promoting legendary artists and orchestras such as Israel “Cachao” Lopez, The Machito Orq, and Cubarama Afro-Cuban Jazz Band (formally the Mario Bauzer Orq). His dedication of keeping the Old Big Band School alive is because having knowledge of strong musical roots will always maintain the growth of our Latin music.

To name some of the many awards that Richie has received for his love, dedication, and contribution to the Salsa Latin music industry are:” THE UNITED NATION PEACE MEDAL” for promoting Orquesta de La Luz , who drew all different kinds of nationalities under the same roof in concert halls all over the world. Also, Mayor Dinkins Proclamation contributed to improving Latin relationships in NEW YORK CITY.

President Clinton’s Commendations letter, keys to the City of Cartagena, and recipient of the “SALSAWEB’S LIFETIME ACHIEVEMENT AWARD” at their Second International Convention. Also “DR. SALVADOR F. SOLA LIFETIME ACHIEVEMENT AWARD” in 2000, ALBERT TORRES WEST COAST CONGRESO LIFETIME ACHIEVEMENT AWARD in 200I and in 2002 he was also inducted into THE INTERNATION LATIN HALL OF FAME “SPECIAL RECOGNITION AWARD”

2006 New York Salsa Congress

Life Time Achievement Award

Received at the New York Hilton Hotel

2007 Received the Honor to be inducted as

One of the Musketeers in the French organization

“Compagnie Des Mousquetaires D’ Armanc”

during the “Temp Latino Festival” in

Vic Felesac, France

Richie Bonilla has always conducted himself with honor and integrity and has brought style and grace to our industry. He is quick to flash a warm smile and a strong handshake to his friends, associates, and clients.

Richie feels that no matter the problem Latins must hold their heads up high in order to see the right direction to pursue.

Contact: 917-699-4641

Article of Interest:
NORA SUZUKI 32 Years After Her Debut In Salsa

Hector “Bomberito” Zarzuela Quality and Tuning in the Fania All-Star Machinery

International Salsa Magazine

 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.