International Salsa Magazine

Domi Dance, A New Brand for Dance Comes to New York

North America / United States / New York

Domi Dance a brand of dance products, designed by ex-dancers for dancers.

Domi Dance; the city of New York saw the birth in 2019 of a new brand of products for the dance world, a brand that seeks to reach all corners where music, rhythm and dance can be presented.

From the hand of Dorelys Rodriguez, a former dancer who Since she was 7 years old, she has evidenced the world of dance, going from ballet, flamenco, salsa among other genres, I always dream of achieving many things in the world of dance, hence it will never be possible to separate from this beautiful discipline.

In her professional studies and work experience in the world of Marketing, she was able to devise a proposal that would marry her great passions, her line of work in the world of sales and her passion for dance, from which DomiDance emerged.

In the United States, Dorelys saw the opportunity to exploit her abilities to create a brand, a product, an object that would give her a new entrepreneurial and business life, without forgetting the main point of her idea, to be what the dancer needs, to reach your punctual needs with a range of high quality products at affordable prices for everyone, from the professional to the beginner who ventures into any discipline of this art.

Domi Dance since 2019 managed to position itself in many of the corners of the dance, starting with its first product presented the openwork stockings, little by little it developed innovative strategies to enter the commercial game, facing large established brands in the American market, it was able to enter through of online sales, a channel that allowed it to reach many people due to the boom in purchases through the web.

The brand claims to present its products under a line of first-class raw materials, quality is the main object in its line, they seek to offer quality above any point, customers can be sure of acquiring an object that will not be easy to beat.

When it comes to bringing it to life on the stage and in the dance halls, Dorelys tells us ¨we do not want a dancer to be under pressure not to sit on the floor for fear of breaking the stocking or shoes on difficult floors, we do not sell products Unbreakable but difficult to beat¨.

Logo Domi Dance
Logo Domi Dance

Domi dance is not a sales space for other products, they are manufacturers, they are exclusive when designing products for their brand, they generate new ideas based on the direct experience of the dancer, they are concerned with investigating the experiences lived with the use of clothing and footwear in the scene, an element that drives them as a brand concerned with giving the artist what he needs.

To date, it has a top-level range of textiles, ballet shoes, urban clothing and much more, all aimed at meeting needs in many disciplines. They continue betting on their sales framework through digital platforms such as Amazon, Ebay, social networks such as Instagram, Facebook, among others.

They have already developed a point of sale for Latin America, established trade in Panama, Colombia, Argentina, Venezuela and heading to other latitudes.

For this 2020, the projects are focused on designing footwear for flamenco, tap, expanding its textile line in leotards and garments of greater demand, working with masculine elements and continuing to advance in its expansion project throughout America and Europe. Follow them on their social networks through @domi.dance.

 

By Jose Perez, ISM Correspondent, Caracas, Venezuela

 

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