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“An Argentinian with a taste of Cuba,” Rogelio Martínez told Carlos Argentino, the King of La Pachanga

On June 23, 1929, in Buenos Aires, Argentina, Israel Vitenszteim Vurm, better known in the music world as “Carlos Argentino,” was born. He was an excellent Argentinian tropical music singer who was part of the Cuban band Sonora Matancera. He was also known in musical slang as “The King of Pachanga.”

Born in the La Paternal neighborhood of Buenos Aires, his parents were in the textile manufacturing business, and from an early age, he showed an entrepreneurial spirit. Despite belonging to a socially and economically well-off family, he worked as a street vendor, selling newspapers, magazines, and even coffee on trams and at racetracks.

Un argentino con sabor a Cuba, dijo Rogelio Martínez a Carlos Argentino, el Rey de La Pachanga Imagen Discogs
An Argentinian with a Cuban flavor, said Rogelio Martínez to Carlos Argentino, the King of La Pachanga Discogs Image

Ignoring his parents’ wishes for his professional future, he ventured into singing under the pseudonym Carlos Torres. In 1946, at just seventeen years old, he traveled to Brazil with an unknown orchestra. Problems quickly arose, as he had to ask for the intervention of the Argentinian ambassador to return to Buenos Aires, with the intention of studying medicine at Otto Krausse University, as his parents wished.

While there, he completed his mandatory military service, and upon finishing it, he returned to the music scene, definitively abandoning his professional career. He joined the orchestras of Luis Rolero and Raúl Marengo, performing in Peru and Chile. He then traveled to Colombia with Efraín Orozco’s orchestra. Something very curious happened on that trip: there was a Colombian singer named Carlos Torres, and to differentiate himself, he added his patronymic, becoming Carlos Torres Argentino, before artistically consecrating himself as Carlos Argentino.

Carloa Argentino También fue conocido en el argot musical como «El Rey de la Pachanga».
Carloa Argentino También fue conocido en el argot musical como «El Rey de la Pachanga».

In 1952, he also traveled to Havana, where he worked with the orchestras of Felo Bergaza, Arnoldo Nalli, and Julio Cuevas. He studied singing with the Italian professor Eduardo Bonessi.

In June 1954, he visited Bogotá, and in December, he traveled to Medellín. In February 1955, Sonora Matancera (from Cuba) went on tour in Colombia. They met at the Teatro Colombia in Bogotá. According to Carlos himself, Rogelio Martínez, director of Sonora, asked him if he was from Cuba, and Carlos replied, “I am Argentinian!” Martínez retorted, “Well, you’re an Argentinian with a taste of Cuba; you have to get on the vehicle!” “What vehicle?” Carlos asked. “Ours!” Don Rogelio replied and proposed that he travel to Havana, to which he agreed.

After several months of rehearsal, on August 17, 1955, they recorded their first 78 RPM record. His first single was the bolero-tango “Una canción” (by Aníbal Troilo), and on the other side, the guaracha “Las muchachas caraqueñas” (by Billo Frómeta). Later, he would record other songs such as: “Ave María Lola,” “El solterito,” “Cuartito 22,” “¡Ay, cosita linda!”, “Un poquito de cariño,” “Tu rica boca,” “En el mar,” “Boquita golosa,” “El novio celoso,” “Apambichao,” “Lamento náufrago,” and “La mamá y la hija,” among others; in addition to the boleros: “Alma Vendida,” “No pidas más perdón,” “El amor no existe,” “Cruel indiferencia,” and “Cuando tú seas mía.”

El Rey de la Pachanga
El Rey de la Pachanga

With Sonora Matancera, he traveled throughout Latin America and remained with the group until November 1959. In 1960, he left Cuba and traveled to Mexico. After this, in 1961, he returned to Argentina, where he was received with joy. He settled back in his native neighborhood of La Paternal, in Buenos Aires.

As a distinguished horseman, he became the owner of several thoroughbred horses, which he named after his songs: “Pachangueando,” “La Espumita,” and “El Manotón.” Apart from horse racing, Carlos was a football fan and supported his neighborhood club: Argentinos Juniors (the club where Diego Armando Maradona was born), and Boca Juniors, to whom he dedicated “Pachanga de Boca,” celebrating the title the “Xeneize” team won in 1962, and the album Somos la mitad más uno, celebrating Boca’s Metropolitano championship with Maradona in 1981. He also dedicated songs to other teams, for example, “Equipo de José” (the Racing champions of 1966-67); the one he recorded when Estudiantes de la Plata became world champions in 1968, under the technical direction of Osvaldo Zubeldía; or Chacarita Juniors (Metropolitano champions of 1969), among others.

Throughout his life, he resided – in addition to Cuba – in Colombia, Mexico, and Venezuela, where in 1978 he performed as a singer with the orchestra Los Solistas de Renato Capriles, and participated in their first two LPs, but he always returned to his Argentina.

On a memorable afternoon, July 1, 1989, he reunited with Sonora Matancera in Central Park, New York, to celebrate the group’s 65th anniversary with his old recording companions. On that occasion, he shared the stage with Celia Cruz, Daniel Santos, Vicentico Valdés, Welfo Gutiérrez, Leo Marini, and Nelson Pinedo, among other figures.

Argentino El Rey de la Pachanga con La Sonora Matancera
Argentino El Rey de la Pachanga con La Sonora Matancera

It was the last time he would be seen in performances, as on June 20, 1991, he died of a myocardial infarction while watching a horse race in Buenos Aires. May he rest in peace and eternal glory!

Also Read: Argentina y sus géneros musicales de origen y los tropicales

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Dj. Augusto Felibertt

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Augusto Felibertt
Augusto Felibertt
Latin America Coordinator at International Salsa Magazine LLC
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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.