Brisa Tropical con Taino

North America / USA / Oklahoma

Brisa Tropical con Taino. The Oklahoma´s Salsero program in Spanish

For almost 30 years, the state of Oklahoma has among its ranks of entertainment, “Brisa Tropical con Taino”, the first spanish radio show with Salsero sound, made especially for the Latin community in the country.

Its creator, founder, host and producer is the Puerto Rican Lino “Taino” Roldán Torres, a Disabled Vietnam and Persian Gulf wars Veteran, salsa lover, who together with his wife Carmen decided to undertake this project for the Latin market unattended for so many years.

This pioneering program began its transmission for the first time in 1992, through the Amplitude Modulation (AM) dial. At first, this format had three hours of broadcast of only Tropical Music in its programming, novelty that made him a creditor of a preferential site in Frequency Modulation (FM) in 1995, with a duration of one hour in addition to the one established at the beginning in the AM circuit.

This way, Brisa Tropical con Taino had a total of four hours of continuous Latin music with advertising spaces, musical information and artists´ biographies, these transmissions lasted 18 uninterrupted years in that radio space.

“AN ANNOUNCER SHOULD FOCUS ON THE MUSIC AND LEAVE ASIDE ANY OTHER SUBJECTS THAT ARE NOT APPROPRIATE.”

Lino started with the idea of a Latin program for Latinos at a Local Radio Station when he arrived in Oklahoma after his work in the military in the early 90’s, at the same time, this retired military man with 23 years of service also worked as a DJ in two European countries: Italy and Germany. “… When I arrived to Oklahoma, I noticed the absence of a radio station in Spanish of tropical rhythms, such as Salsa, Merengue, Etc.

I went to several radio stations, but they were not interested in having a program in Spanish. I went to the commercial establishments of the city and told them about my idea that would bring them a market that was unexplored (the Hispanic market). The merchants and other commercial institutions immediately told me that they would give me their support. I presented the idea to an AM station, and they accepted it. (My goal was FM, but this opened the doors)”, Taino told us.

Currently, Brisa Tropical con Taino is developed only by network 2.0 since 2015, going from a Radio Program to a Digital Salsera Station with 24 hours programming each day with live interruptions between 10AM and 3PM, using that is commonly known as “Voice Track” for the rest of the time.

With this change, this interactive Web Station based in the city of Jenks, south of Tulsa in Oklahoma, has managed to obtain a loyal and numerous audience in Europe, the Caribbean, all of Latin America, the United States, and especially in remote areas such as: Iraq and Afghanistan, where the station fulfills a gratifying mission, as they carry greetings from the hundreds of soldiers deployed in those war zones to their relatives in the U.S. and Puerto Rico.

The also sociologist, Lino Roldan, along with his wife and great collaborating friends, are responsible for producing the varied programming for all Salseras generations all week, as well as to bring information capsules about Health, Consumer, Home Security, Maintenance of automobiles, etc., always with the firm purpose of bringing entertainment and, at the same time, education for the listening public.

“… LA SALSA LLEGÓ PARA QUEDARSE Y ES MUNDIAL”

This non-profit digital broadcaster is committed to the community, sponsoring Salsa events (without cost) such as: cruises and artist presentations, as well as helping to promote several activities of various organizations. In the same way, they are always present and united with the community in cases of emergencies such as natural disasters caused by the past hurricanes Mitch (1998) and María (2017), collaborating with the collection of food for the victims.

Lino “Taino” Roldán, as a good Salsa lover, hopes to continue praising this tropical music for many years, transmitting through his digital station different interpreters’ songs from all over the world, and to continue with this important work and pasion, Lino and Carmen need to raise $1000 in the account opened in “Go Fund Me” for maintenance expenses and music royalties that they promote. Would you like to help them?

“… AT MY AGE, PROJECTS AND GOALS ARE DONE EVERY DAY. I FEEL HAPPY WITH WHAT I DO”. Lino Roldán

For more information, please visit www.brisatropical.com or download the app for Smartphone Radio La Brisa Tropical.