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2017

Sheila E. A drummer with a Latin heart

European Union

Guided by the forces of family, faith, and music, Sheila E. has made a name for herself as one of the most talented musical icons over the decades. With a fearless nature and a passion for sharing her gifts with others, Sheila truly follows the beat of her own drum. She touches the lives of so many, with her dynamic music career at the heart of everything. Sheila’s eagerness to share her music, openness as an author, and fire for her ministry make her such a relatable, inspirational figure for people of all ages.

Sheila E.
Sheila E.

Born into a musical family, Sheila Escovedo (Sheila E.) has been driven by an inner rhythm her entire life. As a young girl, she was immersed in the diverse music scenes of the Bay Area-influenced and inspired by her percussionist father Pete Escovedo; musical uncles Coke Escovedo, Alejandro Escovedo, Mario Escovedo, and Javier Escovedo; and godfather Tito Puente. Growing up in the Escovedo household, musical instruments were for everyone. “Nobody cared as long as you could keep time (or have a good time),” she writes in her memoir, The Beat of My Own Drum.

“The idea to record another solo album was actually spawned while I was writing the autobiography”, recalls Sheila E. “I realized that some of the experiences I was writing about should be songs. That’s when I also began looking back at songs I’d written several years earlier and forgotten about, but whose themes needed to be talked about in the book. Both fed each other”.

As the musical half of Sheila E.’s storied life and career, Icon pulsates from start to finish with colorfull fusions of the pop, R&B, funk, rock, Latin and jazz influences that shaped her unique style.

“The 16-track set opens with the soaring “Butterfly,” the first of four interludes that subtly yet powerfully illuminate the versatile talent behind the music. “Butterfly” reflects part of the journey in my book,” explains Sheila E., nicknamed butterfly by a family friend. “It’s who I am as a person. I always wanted to fly, to be the first female astronaut on the moon. It’s me running track, running free. That’s how I play.” The album takes off from there, with most songs produced live, specifically solos, in one or two takes. “I’m used to playing live,” says Sheila E., who also produced the project. “Why would I punch in my soul?”

She unleashes that soul on feisty first single, “Mona Lisa.” Drawn from Sheila E.’s Latin roots, the track vibrantly chronicles a story about a woman who never lost sight of her dream: to perform. That’s just one of several potential singles on Icon. “Fiesta” opens with guest rapper B. Slade’s teasing declaration, “Just drop that beat on that.” T

Sheila E. Photo 1
Sheila E. Photo 1

hen the hot club jam powers up as Sheila E. drums out an infectious beat throbbing with intensity-“Can’t nobody rock a party like Sheila E.,” raps B. Slade-before closing with her coquettish laugh. A mid-tempo downshift yields the feel-good track “Lovely Day.” Its message about focusing on the bright side of life takes the song on a surprising turn as it morphs into a gospel/funk vibe reminiscent of Sly Stone.

Joining Sheila E. on her musical reverie are two singular storytellers in their own right: singer Ledisi and pioneering rapper MC Lyte. The latter’s signature edgy flow spices up the saucy themed “Nasty Thang,” while outlining the drama and glamour that often com 1 es with a life in the music industry. Ledisi adds a poignant touch to “Girl Like Me,” an honest, empowering message about surviving abuse.

An abuse survivor herself, Sheila E. originally penned the song to perform with her 2007 female band C.O.E.D. (Chronicles of Every Diva). Rounding out Icon is a new version of the funky tour de force “Leader of the Band.” The song features Sheila and the E Family (father Pete and brothers Juan and Peter Michael) as well as Prince, on piano. “I love playing this song,” says Sheila E., “so I re-recorded, while still leaving a little room for Prince. It’s about how I was influenced by my pops [the legendary Pete Escovedo] and [songwriter/producer/ musician] George Duke.

That a female can be in charge and bring it just as hard.” Icon ends as it begins with another moving interlude, “Now Is the Hour.” A duet featuring Sheila E. and her beloved “moms,” Escovedo matriarch Juanita, the clip dates back to Sheila E.’s childhood. Family, faith and music were guiding forces for Sheila E. growing up in the Bay Area. In addition to percussionist dad Pete, the Oakland, Calif. native counts former Santana member/Azteca founder Coke Escovedo, solo recording artist Alejandro Escovedo, The Dragons front man Mario Escovedo and from The Zeroes Javier Escovedo as uncles

Fellow Latin star Tito Puente was her godfather. In addition to being weaned on Latin jazz and Motown, Sheila E. was exposed to a diverse array of Bay Area acts and artists. Those influences ranged from the rock of Jefferson Airplane and the Grateful Dead to the R&B/pop of the Pointer 1 Sisters and the funk of Tower of Power and Sly & the Family Stone. “I used to sit on the corner outside of the local community center with Twinkies and 7-Up listening to Tower of Power, Sly and Larry Graham rehearse,” recalls Sheila E. “The sounds of the Bay Area molded me.”

Sheila E. Photo 2
Sheila E. Photo 2

So it’s no surprise that after such a music-immersive childhood, the gifted drummer/percussionist began amassing an impressive string of credits playing not only with her dad but also with pioneering talents like George Duke, Marvin Gaye, Lionel Richie and Herbie Hancock. Following a Bay Area gig in the late ’70s, Sheila E. met Prince backstage.

Their Purple Rain recording sessions-including her vocals on the 1984 classic “Erotic City”-morphed into launching her solo career that same year. Debut album The Glamorous Life spun off the Grammy Award-nominated top 10 hit of the same name plus a second top 40 single “The Belle of St. Mark.”

Between her ’80s tenure as drummer, songwriter and musical director for Prince’s backup band, Sheila E. released three more solo albums (Romance 1600, Sheila E. and Sex Cymbal) and scored two more classic hits with “A Love Bizarre” and “Hold Me” a romantic ballad. After taking some time away from the spotlight, she then decided to tap into her Latin Jazz roots and under the name E-Train, released (Writes of Passage and Heaven).

Sheila E.’s fierce, dynamic verve onstage has made her a major concert draw since the ’90s. Along the way, she has acted in several films (“Krush Groove,” “The Adventures of Ford Fairlane,” “Chasing Papi”) and launched various music projects (E Train, The E Family). Adding to her arsenal of credits such names as Ringo Starr (as a member of Ringo Starr’s All Star Band in 2001, 2003 and 2006), Gloria Estefan and Beyoncé as well as performing on the 2012 Academy Awards with pop hitmaker Pharrell Williams and composer Hans Zimmer.

Sheila E. in concert
Sheila E. in concert

She was the first female Music Director for a late night talk show (“The Magic Hour” with Magic Johnson) and received an Emmy® nomination as Musical Director for “Fiesta Latina – A Performance at The White House.” Sheila E. was recently among the rost 1 er of stars chosen to perform at the Kennedy Center Honors whose 2013 honorees included artists Herbie Hancock, Billy Joel and Carlos Santana. Away from the spotlight, music doubles as a source of healing and giving back for Sheila E. In tandem with the city of Oakland, she staged the first annual “Elevate Oakland” benefit concert in February of 2014.

A host of Bay Area artists and other acclaimed musicians performed at the city-donated Fox Theatre. The goal: to raise funds to improve student academic achievement and attendance through music and arts programming. But this isn’t Sheila E.’s first time giving back. Between gigs, she has also crisscrossed the country, speaking at schools and colleges, shelters, church organizations, music classes and clinics about music’s effect on her life and career. “Sharing music in any way I can is my ministry,” she 1 says. And that was part of the inspiration for penning the autobiography “The Beat of My Own Drum.” Several years ago Sheila E. publicly acknowledged she was an abuse survivor

“The book was the beginning of the healing,” says Sheila E. “I’d talked about the abuse in my ministry and addressed it in some of the song lyrics I’d written. But it was challenging to sit down and really write about it in detail for the book. But through pain comes realization, understanding and the opportunity to help others overcome those challenges.” After ringing in 2014 in concert with Sergio Mendes on New Year’s Eve at Disney Hall, Sheila E. is now ready for her Icon debut.

Sheila E. Icon
Sheila E. Icon

With no Google or YouTube artist script to follow back then, she says her career drive was propelled by one thing: “I just did it because I loved it. And that’s what Icon represents. I started all this as Sheila Escovedo then became this persona named Sheila E. Now Sheila E. and Sheila Escoved 1 o are the same person, still making music that comes from the heart.”

Salsa Fever On2 Dance Academy

North America / USA /  New York

At Salsa Fever On2, they take great pride in being the only licensed Adult and Children Salsa / Mambo dance academy in the state of New Jersey! Salsa Fever On2 has been in business for 12 years.

Members of the Salsa Fever On2 Dance Academy
Members of the Salsa Fever On2 Dance Academy

Here, we have a reputation throughout the dance community for providing our students with an Award-Winning, structured curriculum that is conducive to all different levels of dancers while maintaining a fun and stress-free environment.

Whether you want to take your dance to the next level, support your exercise regimen, work on social skills or scape the daily stressors in your life, you can rest assure that you will be surrounded by a supportive staff in a non-intimidating environment.

The instructors at Salsa Fever take pride knowing that their students are held to the highest calibre and it’s evident on the dance floor. Under the artistic direction of Mario J. Gonzalez and his staf, SFOn2 Dance Academy aims to create true “On2” dancers – trained equally in dance and musicality.

Mario Justo Gonzalez a.k.a Mario B Founder & Director Salsa Fever On2 Dance Academy

Professional Dancer, Instructor, Choreographer, Actor, MC, DJ Date of Birth: April 23, 1976 Birthplace: Hoboken, NJ EthnicBackground: Puerto Rican/Cuban [email protected]

Mario has had an interesting start to what is now a SALSA / MAMBO lifestyle!

Mario was very athletic throughout his grammar and high school years. In 1999, a really good friend and high School teammate, Danny Useche, introduced Mario B. to the “Salsa Scene”. This, in turn, inspired Mario to sign up for his first dance class. It did not quite work out as well as he expected, as the class was slightly more advanced than he predicted. This left Mario even more determined to prove his point, size, shape and color was irrelevant when it comes to MAMBO!

Photo 1: Members of the Salsa Fever On2 Dance Academy
Photo 1: Members of the Salsa Fever On2 Dance Academy

Mario was down, but definitely not out. He then came across one of the smoothest and most humble instructors in the Mambo scene, Greg Taylor, a prodigy of Delille Thomas and Original Eddie Torres dancer. After a few days with Greg Taylor, Mario was in Mambo Heaven. Took classes with Greg for approximately 6 months and was eternally grateful to Greg for this time, patience and expertise. Mario knew it was time to move forward and take on more of a challenge; he began taking more advanced classes with other established instructors.

Mario was immediately sought out and asked to become “The Papa” to Abbey Plotkins “The Mambo Mamas & The Papa”. Mario was now the Mambo Papa! By joining The Mambo Mama & The Papa, Mario was gice the opportunity to perform for what would become an instant hit LATIN MADNESS, an off-Broadway Dancical / Musical depicting the evolution of latin dance from past to present. The director and producer agreed that Mario would be a great addition to their all-star cast. Mario was now dancing alongside the BEST Mambo Dancers in the world! Latin Madness gave Mario the opportunity to dance, work and share the stage with the most sought out professionals in the world.

With stage experience and help from an acting coach, Mario earned the respect to appear in the movies “Empire” and “Kal-ho-naho”. Mario acted for the NY International Independent Film & Video Festival at Madison Square Garden, which then opened the doors for Mario to perform in two latin concerts at MSG… the largest stage in the world! In a short amount of time, Mario has come a long away to become a Professional Dancer, Choreographer, Instructor and Actor.

What’s most amazing I that he achieved all of these goals with NO background in dance!

It’s true what they say “Hard work does” pay off! “Hard work does pay off!” Who would have thought that Mario would transition from a full – time athlete to becoming a future Mambo Legend? In addition, his love for music and dance was Mario’s motivation to name his youngest daughter Jazzlyn.

Cycle Classes

Members of the Salsa Fever On2 Dance Academy - Dancers
Members of the Salsa Fever On2 Dance Academy – Dancers

Mambo On2 Partner & Floor Shine

  • Beginner Level 1: Beginner Students learn from a syllabus to help track their progress & pinpoint problem areas in floor shines & turn patterns in a 6 week cycle.
  • Advanced Beginner Level 2: students learn from a syllabus reflecting from Beginner Level 1 to help track their progress & pinpoint problem areas in floor shines & turn patterns with more of a challenge in a 6 week cycle.
  • Pre Intermediate Level 3: students learn from a syllabus reflecting from Beginner Level 2 to help track their progress & pinpoint problem areas in more complex floor shines & turn patterns in a 6 week cycle
  • Intermediate 4 Level: Students learn from a syllabus reflecting from Advanced Beginner Level 2 to help track their progress & pinpoint problem areas in more complex floor shines & turn patterns. Advanced beginner Level 2 will also prepare you for Advanced classes

What to bring to class

Please bring comfortable shoes with a leather or suede bottom. The best investment you can make as a dancer is a pair of quality dance shoes.

Do NOT recommend rubber soles or thick soled shoes as it will be difficult to find your balance, spin, and do the other exercises that to do in class. Bottled Poland Springs water is sold at the studio for a dollar.

Members of the Salsa Fever On2 Dance Academy - Photo 1
Members of the Salsa Fever On2 Dance Academy – Photo 1

Come dressed to dance. A short sleeved shirt and comfortable pants, tight & wind breakers are recommended. This class is a workout, you will sweat & enjoy it. There is a changing are at the studio, as well as restrooms.

The school is also equipped with state of the art central air conditioning & heating for both the summer & winter.

What to expect

Every class begins with a warm-up as a group, with introductory footwork drills for the first hour.

This gives students a chance to review the material that they know, and also gives them opportunity to assess new students and makes sure that they are in the appropriate group. For the second hour you split into partner work & continue with turn patterns & instruction. At the end of the class students have time to practice the moves that they learned, as well as ask question & clarify things that may have been missed.

Members of the Salsa Fever On2 Dance Academy - Photo 2
Members of the Salsa Fever On2 Dance Academy – Photo 2

Location: 83 Franklin Street

Jersey City, NJ 07307

Phone: (201) 792-116

[email protected]

Crunkchata came to stay in USA

North America / USA / New York

Crunkchata is the new rhythm that takes over the Latin street in USA. All lovers’ music enjoy this type of melody for its contagious tempo that makes dance to latin dancer professional or amateur.

The name Crunkchata comes from the mixture between Crunk + Bachata. Crunk, from its origins, is a musical genre that fuses hip-hop music and electro music and originated with the concept of the word crunk, which come from the union of two words, crazy and drunk. For its part, Bachata is a cadence genre from Dominic Republic very famous around the world. Nowadays, the Bachata’s leaders are: Juan Luis Guerra, Romeo Santos and Prynce Royce, among many others.

However, the Crunkchata is leading vertiginously the top ranking of the most prestigious radios, web pages of specialized music, lists of downloads and nightclubs gaining the acceptance of a young public. The people don’t stop to sing the songs. It’s so exciting to dance when women and men get together as a couple to move their hips from side to side with the count of 1,2,3 gentle jumping up one foot to continue with the same  count to the son of the Crunkchata. This rhythm so sensual comes to stay and its creator is TOBY LOVE.

This musician whose real name is Octavio Rivera, better known as Toby Love born in the Bronx – New York, on March 20, 1985. He is an American singer of Dominican and Puerto Rican origin.

“Toby” comes from the nickname of his father with the same (Octavio Rivera, former member of the group Classic Cluster Salsa) and “Love” is the second nickname that hey put him when he was a teenager for his amorous character.

Crunkchata came to stay in USA
Crunkchata came to stay in USA

Toby Love originally started as the second voice of the bachata group Aventura before becoming a soloist in 2006

During his stayed in Aventura he learned a lot about Bachata and later became part of Scarlito Enterteiment together with composer Anthony Lopez known as “Tony CJ” creating his own style. The main objective of Toby is to make the genre of bachata accessible to all the urban young people of the world.

His music is a fusion of R &B, hip hop with elements of traditional and modern Bachata; it defines as result a sound that the same artist likes to call “crunkchata”.

This style unique with the mix of urban rhythms and romantic genre whose songs are in English and Spanish, occupy the third in ranking popularity of the traditional Dominic’s music after Romeo Santos and Prince Royce in the period 2016 – 2017.

Only “Tengo un Amor” became viralized among the top popular Bachata’s videos on the youtube raking chart to get the third place with more than 28 millon views. Toby Love with much effort, dedication, perseverance, more than 11 years of career as soloist and seven studio albums has managed to position the Cruckchata within the music industry and in the heart of the people.

Bachata Super Star Toby Love will be performing all his hits on Friday, October 28th!

TOBY LOVE – BACHATA EDITION AT CULTURA EVENT CENTER

5602 S Washington. St, Tacoma 98409

Date: October 28

Time: 9:00 pm

Cost: GA: $40 (presale)

VIP:$60 – includes: Front of Stage Access, Autographed copy of Toby Love’s Newest Album and Meet and Greet!

Facebook: tobyloveofficial

For more information and VIP Table reservations please call: 253.444.2314

Rudy Regalado. The legend of percussion

North America / USA / California

Rudy Regalado was a composer/ educator and one of the top Latin Rock Timbaleros based in the area of East Los Angeles, California during the 1970s and the second more famous Latin percussionist after Tito Puente. His legacy has been exceptional, 23 recorded albums, participated in big Festivals from USA and shared the best platforms with the best in the world. This artist was well known for his style, his contagious rhythm and eccentric presence.

Photo 1: Rudy Regalado
Photo 1: Rudy Regalado

Rudy Regalado was a genuine and outstanding timbales maestro; he was inspired as a child by big bands Machito and Tito Rodriguez, who were two of favorites he became interested in playing music and the Timbales.

His beginnings in this instrument go back at the end of the 1950s. During that period as s teenager, he learned to play the drum and timbales in home town (Caracas-Venezuela). For 1963 and with desire to eat the world with his music he moved to Puerto Rico and started playing in hotels and clubs in the San Juan area with Julio y su combo, the first house bands he played with in Puerto Rico’s at Hotel Caribe Hilton. They were the backup house band for all the famous musicians that performed in the Island in 1965; at the same time he studied harmony and percussion at Pablo Casals Conservatory of music.

Photo 2: Rudy Regalado
Photo 2: Rudy Regalado

A decade later the restless Venezuelan timbalero migrated to Southern California, where he joined playing with local jazz and Latin groups before joining with the extremely popular Latin Rock Band called El Chicano.

The timbalero of timbaleros spent twelve years with El Chicano, singing and playing the timbales in 5 albums, which was included in Top 40 hits during the 1970s with the songs “Viva Tirado” and “Tell Her She’s Lovely”. El Chicano also created the theme song for the television series Baretta, which ran on ABC from 1975 to 1978.

After, Rudy formed his own Latin Jazz All-Star / Salsa Band in 1983, which included a selected group of musician from Los Angeles. Initially known as Todos Estrellas, the band eventually became known as Chévere (aan expression of Venezuelan popular slang) and appeared at the PlayBoy Jazz Festival, Disneyland and Fiesta Broadway, among other engagements. The band also performed overseas in summer festivals in Canada, Hong Kong, Indonesia, Kuala Lumpur, Malaysia, Singapore, Thailand and throughout the European continent.

Photo 3: Rudy Regalado
Photo 3: Rudy Regalado

As part of an El Chicano reunion in 2009, the Timbales maestro performed during the 40th anniversary of Woodstock festival at the Golden Gate Park Music Concourse in San Francisco, where the group actually celebrated their own 40th Anniversary, and last played with them at the Greek Theatre of Los Angeles in front of over a 100,000 screaming fans.

In addition, he participated in a variety of sessions with the Zawinul Syndicate, Quincy Jones, Alphonse Mouzon, Caravana Cubana.

Photo 4: Rudy Regalado
Photo 4: Rudy Regalado

Rudy also toured with Aretha Franklin in charge of her percussion section, was a drummer for Los Melódicos in its 1980 tour of United States, and performed on the Tonight Show, the Nancy Wilson Show and American Bandstand. His film credits include The Skeleton Key (2005), as well as the television series Pepe Plata (1990) and Clubhouse (2004).

Héctor José Regalado better known as Rudy Regalado passed away on November 4th, 2010, in Las Vegas – Nevada, where he died from complications of pneumonia at the age of 67.

Photo 5: Rudy Regalado
Photo 5: Rudy Regalado

Currently, his daughter Norka Tibisay Regalado founded in 2013, the Rudy Regalado Foundation. The goal of the foundation is to provide inner city music programs with instruments and financial support. “Let no child be left behind due to lack of funds”. In February, 2014, they donated over 2500 instruments and donated $2000.00 to help with cost for instructors. Her goal is to get financial support from big companies and the community in order to reach many more music programs; she is also working on bringing music programs inside children´s hospital to help the healing process to their mentally ill children and burned survivors.

Rudy Regalado will be forever remembered as one of the greatest Latin exponents of Salsa / Jazz sound of all time, undoubtedly, The Legend of Timbales (January 29, 1943 (Caracas – Venezuela) – Covember 4, 2010 (Las Vegas – Nevada).

Photo 6: Rudy Regalado
Photo 6: Rudy Regalado

For additional information or to make a donation, please contac Norka Regalado at 323.270.8176 or go to website www.rudysfoundation.org/

Somos Latinos in Mexico

Latin America / Mexico / Ciudad de Mexico

Somos Latinos is a company based in Mexico that has specialized in the production and organization of salsa music events since 2006. We had the opportunity to speak with the General Director, Omar Gonzales, who told us that he is an Audio Engineer. Before starting the company “SOMOS LATINOS,” he worked for another company providing services to most of the international singers or musical groups that came to the country. He also mentioned that he has always liked the salsa genre, even though it’s difficult to find since it’s not the country’s native music. However, this doesn’t mean there aren’t small to medium-sized groups of “Salsa” followers.

Oscar D'Leon - Somos Latinos in México
Oscar D’Leon – Somos Latinos in México

One day, he decided to create his own office with the idea of doing something—promoting “Salsa.” Starting in 2007, they took a chance and organized their first event. After some time, the famous singer Tony Vega came to the country and gave him the opportunity to produce his first event there. Thanks to its success, “Somos Latinos” became his exclusive office in Mexico. One of their biggest successes was an event they organized with the salsa artists N’Klabe and NG2, who were known as “The Pioneers of the Future of Salsa.” The salsa fans who attended the event applauded like never before, as it was a world-class show.

Somos Latinos in Mexico - Roberto Blades and Viti Ruiz
Somos Latinos in Mexico – Roberto Blades and Viti Ruiz

The company currently has 10 years of experience and is known for:

  • An extensive roster of artists.
  • A solid reputation for event production, recognized as a reliable and trustworthy production company, earning the confidence of the public, their clients, and the artists they promote and represent.
  • Broad knowledge of musical genres and an excellent team trained for massive events.
  • Having the necessary equipment and infrastructure for event production (stages, audio, backline, lighting, voltage generators, giant LED screens, and other technology to create top-level shows).

Omar also mentioned that to celebrate their anniversary, they created the “Somos Latinos International Salsa Festival,” their most important event, which has been held 8 times in different parts of Mexico, such as “Mexico City,” “State of Mexico,” and the “State of Veracruz.” In the latter, they participated as organizers and suppliers for the fourth edition of the Boca del Río International Salsa Festival 2014, the world’s largest salsa event, which takes place over 4 days (with an average attendance of 120,000 people per day). This event has earned the State of Veracruz recognition as the world capital of salsa.

Upcoming Event

Somos Latinos in México
Somos Latinos in México

On July 14, 2017, the event “Roberto Blades & Viti Ruiz #EntreAmigos” will take place at the “La Maraka” venue located at Mitla No. 410, Esq. Eugenia, Col. Narvarte, 03023 Benito Juarez, Mexico City, Mexico.

If you want to get to know them and learn more, you can contact them through:

  • Website: http://www.somoslatinosmexico.com/eventos.html
  • Email: [email protected] / [email protected]
  • Phone: +52 (55)5082-9580 / +52 1 5523281427
  • Instagram: @somoslatinos
  • Twitter: @somoslatinos
  • YouTube: http://www.youtube.com/channerl/UCzNWbZ7HyIPxE5tmkrwIRag
The Perfect Salsa Alignment - Somos Latinos in Mexico
The Perfect Salsa Alignment – Somos Latinos in Mexico
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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.