2017

Salsa Pal Bailador. The success of a passionate venture that goes against commercial trends

By Roberto “Vene Barral”

Last Saturday, May 6, the Garufa concert hall in A Coruña, a beautiful city in Galicia, central Spain, hosted the 5th Anniversary of Salsa pal Bailador. This event, created with the humble goal of offering a space to enjoy only quality salsa, has now become one of the most successful social events in Spain.

On the surface, the idea seems simple: organize a monthly event that brings together and gives free rein to all those who are passionate and nostalgic for pure, unadulterated salsa. But we must remember that we live in a consumer society that constantly tells us what we “have” to listen to, what fashions and styles are in and out. This is where SpB took a bold stand, going against what DJs and events were promoting at the time.

SpB emerged when kizomba, an African rhythm from Cape Verde, was spreading from neighboring Portugal into Spain. Along with the already established bachata, these were the trendy styles played at every social event that wanted to be a hit with audiences. But SpB’s proposal was even more daring. Not only did it focus exclusively on the most classic, least commercial, and least-known salsa, but it also had the audacity to schedule the event on a difficult day—Sunday—and at an even more challenging time: in the evening, starting at 8 p.m.

Perhaps in other parts of the world, organizing such an event would guarantee success with the public. But here, for the reasons already explained, it was a real challenge that was only expected to work because of the sheer tenacity that comes from having a passion for what you do.

So who are the impulsive salsa enthusiasts behind the success of Salsa pal Bailador?

For one, there’s one of the organizers of these sessions, Martín Fernández, an Argentine who has lived in Galicia for decades. He turned salsa and this event into his dream and his challenge, striving not only to make each edition better than the last but also to bring in dancers, DJs, and collaborators from other parts of Spain and abroad (Portugal, Italy, etc.). More importantly, he has tried to support all the local schools, dancers, and DJs in Galicia, as well as the salsa orchestra created by Galicians, the Orquesta Sonoridad. This is something to keep in mind, as the exposure for all these artists is possible thanks to the celebration and promotion of events like this one.

For its 5th anniversary edition, we enjoyed workshops and shows by Erik and Monika Eym Salsa from the Basque Country and Nuno and Rita from Portugal. There were also local shows like SSN Dancers, a group from a school in Betanzos, and Soulswing, a magnificent group of dancers from A Coruña, led by Javi Azúcar, who is a choreographer and guest DJ at several SpB sessions.

Over the years, many artists have participated in SpB sessions: figures such as Juan Matos, Yemambo, Carla Vocconi, Carlos Flow, Zergyo and Eva Mambo, Rui and Leonor, Nuno and Nágyla, or the local groups Mambo Sins and Son Candela, choreographed by the talented dancer Nuria Rodríguez Dieste, just to name a few.

Second, we have the two hosts who not only help organize all SpB events but also work hand-in-hand to ensure that each SpB session ends later, with more people asking for just one more song to dance to. I assure you that if the rules didn’t require a closing time, we would have the first after-hours venue where people consumed music, not substances, to stay awake. They are Manu Rumberito and El Nene del Bronx.

They are as unique as they are complementary, two tireless treasure hunters, searching for gems that haven’t yet been played on our dance floors, are unknown to our ears, or are classics we haven’t enjoyed in a long time or don’t get to hear very often. This is a luxury that, in these times of commercial music suffocation, very few of us can enjoy.

In addition, their passion for always seeking a more authentic, raw, and—why not say it?—more imperfect sound, but also one that is more acoustic and real, led them to start using vinyl records in their sessions. This trend has become SpB’s hallmark and has spread throughout Europe over time. Fortunately, we can now enjoy it at more and more events.

And, since passion is a state of mind that takes root everywhere, they found their alter egos in Madrid. Of course, they couldn’t celebrate SpB’s anniversary without them. These two turntable phenomena, Chema Sr. Importante and Marcin Martinelli, were the two guest DJs for such a special occasion. Other famous DJs have been featured at SpB sessions, including Hugo Leite, Nuno Melo, Dj Mito, Alexis Rodríguez, and Chris Beat, along with other local DJs such as Melao, Montuno, Sergio Elbembee, and the aforementioned Javi Azúcar. These DJs, like the guest dancers, aren’t unapproachable people; they come down to the dance floor to dance, chat, and enjoy themselves with the audience like everyone else.

At this point, many of you may be wondering: How is it possible that in a medium-sized city without a large Latin American population, an event featuring such a particular style of music can be so successful?

Well, it’s true that, fortunately for Galicians, in addition to having been welcomed with great hospitality in all the Latin countries to which we have emigrated, we have many returnees and natives from across the Atlantic living with us. This gives us the opportunity to enjoy many Cuban, Venezuelan, Colombian, and other styles of music and orchestras, which are very successful among both Galician and Latin American audiences.

But the truth is, we can say that they are different phenomena. People go to listen to the traditional music of these groups or orchestras for the pleasure of hearing those familiar tunes; it is more of a sensory delight.

However, when we talk about a social event, we associate it more with fun, leisure, and enjoyment in the sense of recreation. That’s what dancing at a social event means to us, where people of any age or condition simply let the music guide their bodies for pure joy, without any other pretensions.

It might be easy to conclude that this is the reason for the success of this type of event, and why they are so popular in this corner of the country. But we must remember that we are talking about A Coruña, a place that does not have the size or population of other large cities like Madrid, Barcelona, or Valencia. It’s a place where public attendance at these social events is high, where several social events are organized every week and on several days a week, and yet the public has been responding for decades. So what’s the secret?

Without wanting to diminish the great effort made in many other places, which despite this does not always have the deserved result, I believe that part of the success of this event is due to the courage to commit to formats or ideas that may not have an immediate and massive response or support but which, in return, offer sufficient quality to end up convincing even the most skeptical.

Therefore, in these times of commercial bombardment and mass-produced products, committing to creativity, innovation, and quality is a risky move. But we all know that if you don’t take risks, you don’t win, and SpB has taken that risk. As a result, every year it attracts more people from more places, including Portugal, Madrid, Valladolid, Asturias, Valencia, the Basque Country, Barcelona, etc. That is why, on its fifth anniversary, it has reaped its well-deserved rewards.

Congratulations to SpB and to its loyal audience, which is growing every day. Keep betting on quality!

Next event:

Salsa Pal Bailador

Sunday, June 4, 2017

Sala Garufa Club C / Riazor 5, A Coruña, Galicia, Spain

After the success of its fifth anniversary celebration, the Salsa Pal Bailador event returns on Sunday, June 4, to the Salsa Garufa Club in A Coruña, Spain. It will be a night of PURA SALSA, featuring 100% vinyl with DJs Manu Rumberito and El Nene del Bronx. There will also be two shows featuring the talents of Baila Conmigo Lugo and Euphoria Ladies Project from Vigo.

More information: