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Events

Oscar Dudamel continues to achieve dreams and presents “La Rumba Me Llama”

Legendary Venezuelan trombonist Oscar Dudamel expands his musical vision with a new single that fuses the essence of classic salsa with his unmistakable style, which is why he does not hesitate to express “La Rumba Me Llama”.

This song is part of his upcoming album “Sueño Alcanzado”, a production that will be released on May 30 and represents the culmination of years of musical research, fusing the classic salsa sound with jazz influences and the romantic tradition of boleros.

El legendario trombonista venezolano Oscar Dudamel
El legendario trombonista venezolano Oscar Dudamel

In “La Rumba Me Llama”, Dudamel brings his trombone to the forefront of a vibrant composition that captures the essence of the rumba as an inescapable call. With a musical structure that evokes the great salsa orchestras and an impeccable instrumentation.

The piece stands out for its meticulous arrangements, powerful brass and an irresistible cadence, faithful to the spirit with which Dudamel has approached his music. The track is an invitation to the dance floor and a testament to the rhythmic power that has defined his career.

The album Sueño Alcanzado not only takes its name from a personal concept of triumph, but also from one of his most significant pieces.

The title track was born in an intimate creative encounter in Caracas, Venezuela, with Maestro Alberto Crespo, composer Eliel Rivero and Solange Ramírez, mother of his son Gustavo Dudamel.

Oscar y Gustavo Dudamel
Oscar y Gustavo Dudamel

Dedicated to her son and with her special participation on violin, this piece encapsulates the spirit of a project that transcends the musical to become a testimony of life.

More than a nostalgic production, “Sueño Alcanzado”, of which the song “La Rumba Me Llama” is part, is the reflection of an evolution. The music that accompanied him since his childhood now takes a new form under his direction, in a creative process that has brought together talented musicians with whom he shares the same vision.

His orchestra, based in Madrid, has become the vehicle to continue taking his proposal to international stages, demonstrating that salsa is still alive in every note and every drum beat.

“La Rumba Me Llama” is now available on all digital platforms and is just a preview of ‘Sueño Alcanzado’, Oscar Dudamel’s new album, consolidating his legacy with authenticity and mastery.

Oscar Dudamel Virtuoso Musician, Trombonist and Orchestra Conductor.

Oscar Dudamel, a Venezuelan trombonist, discovered his passion for salsa as a child when he first heard “La Murga” by Willie Colón. Although his formal musical training began with Maestro Pablo Canela and later continued within El Sistema as a classical musician, that early experience left a profound mark on him, inspiring his dream of playing the trombone and solidifying his love for salsa as his ultimate passion.

Dudamel was born on January 14, 1961, in Barquisimeto, Venezuela. He grew up in a musical family where every gathering was celebrated with music, fostering his passion for the art from a young age. His parents purchased him a trombone, and he began his studies at the Yamaha Music Academy.

Oscar Dudamel sigue alcanzando sueños
Oscar Dudamel sigue alcanzando sueños

At the age of 7, he was enrolled in a music academy under the guidance of Maestro Pablo Canela, a composer and prominent figure in the music of the Lara State region of Venezuela.It was there that he started his training with the Cuatro, the traditional Venezuelan instrument, and the guitar, which became his first instruments.

In addition to his Cuatro training, Dudamel began studying and playing various percussion instruments, further broadening his musical repertoire.

His academic training took place at the Lara State Conservatory in Barquisimeto, and at the National System of Youth and Children’s Orchestras and Choirs of Venezuela, also known as El Sistema.

During his teenage years, he became a member of the Youth Orchestra of Lara State (El Sistema Lara) and the Liceo Mario Briceño Iragorry Band, where he had the opportunity to expand his musical knowledge and explore various genres.

Dudamel entered a new phase of his life when he enrolled at the Vicente Emilio Sojo Music Conservatory to study theory and solfège, continuing his trombone studies under the guidance of his maestro, Óscar Vivenes.

Over the years, he became a member of the Lara Youth Symphony Orchestra of Lara, part of the national network of Venezuela’s El Sistema orchestras, actively participating in classical music.

However, his fascination with the Caribbean rhythms of salsa never disappeared. Thus, he combined his classical training with his passion for salsa, performing with renowned artist and sharing the stage with legends of the genre, such as Héctor Lavoe, Ismael Rivera, Ismael Miranda, Celia Cruz, Justo Betancourt, Marvin Santiago, and other great artists.

In Caracas, Venezuela, he founded his own orchestra, with which he had the opportunity to share the stage with notable figures such as Rubén Blades, Gilbert Santa Rosa, Luis Enrique, Guaco, Oscar D’ León, and many others.

Dudamel’s surname is synonymous with music. He is the father of Gustavo Dudamel, one of the most acclaimed classical music conductors in the world. Gustavo’s well-known fondness for salsa stems from his father, who recently fulfilled his lifelong dream of releasing a solo album titled Sueño Alcanzado, dedicated to his son.

Dudamel currently resides in Madrid, Spain, where he leads his ensemble, Oscar Dudamel y su Orquesta, performing salsa alongside his Venezuelan musician friends and colleagues at Café Berlín Madrid.

Oscar Dudamel y Dj, Augusto Felibertt
Oscar Dudamel y Dj, Augusto Felibertt

‍Research Sources:

Contact: Katie Baloian of Radio Notas (Compartiendo Ideas)

Alberto Crespo (Pianist and Arranger)

Dj. Augusto Felibertt

Café Berlin in Madrid

Also Read: Mariana “The Sonera of Venezuela and for the world”

Cheo Linares is a Singer, Composer, Sonero, Poet and Caraqueño

National Culture Award 2023-24 and the Artistic Glories of Venezuela Award.

José Gregorio Linares Carrasco is one of the great singers, composers and defenders of Venezuelan Salsa,

Cheo Linares born in the city of Caracas-Venezuela, he has been part of groups such as La Salsa Mayor, Salsa Mágica, el Trabuco Venezolano and Saxomanía.

José Gregorio Linares Carrasco es uno de los grandes cantantes compositor y defensor de la Salsa Venezolana
José Gregorio Linares Carrasco es uno de los grandes cantantes compositor y defensor de la Salsa Venezolana

He is one of the most important composers of Venezuela.Linares has just been distinguished with the National Culture Award 2023-24 in the music category, so it is his first musical release since this important recognition, which surely is an encouragement to continue his work.

Last Saturday, January 11, 2024, Venezuela’s Minister of Culture, Ernesto Villegas, announced the winners of the National Culture Award 2023-24 and the Artistic Glories of Venezuela Award 2024.

The names of the artists, teachers and researchers favored by the jury as winners of the 2023-24 National Culture Award were announced by Venezuelan Minister of Culture Ernesto Villegas.

In the Music Mention, the flute master Antonio Toñito Naranjo stood out “for his career as a performer and trainer of generations of Venezuelan flutists and for his contribution to Venezuelan culture”, according to Villegas.

Antonio Naranjo is an extraordinary musician, composer and musical director, as well as a member of the group El Cuarteto, which he formed together with his brother Telésforo Naranjo and brothers Miguel and Raúl Delgado Estévez (+).

Also linked to music, but in the Popular Culture category, the National Culture Award was granted to Rafael Salazar “for his long and uninterrupted career as researcher, musicologist, composer and cultural promoter”.

It is worth mentioning that Rafael Salazar has been one of the most outstanding researchers, compilers and disseminators of Venezuelan popular culture, in addition to being the author of books dedicated to folklore.

Cheo Linares es un Cantante, Compositor, Caraqueño, Sonero y Poeta
Cheo Linares es un Cantante, Compositor, Caraqueño, Sonero y Poeta

Several extraordinary musicians received honorary mentions in the National Culture Award, such as cuatrista Daniel Enrique Gil Rosado, llanero singer Cristóbal Jiménez, master composer Henry Martínez, oriental singer Hernán Marín, and members of Los Guaraguao, Eduardo Martínez, José Gerardo Cordero and José Manuel Chachata Guerra.

Artistic Glories of Venezuela

The Artistic Glories of Venezuela award deserved a special mention, which was given to great singers such as Cecilia Todd, Lilia Vera and Biella da Costa. The first two are part of the living history of Venezuelan folklore and their voices are part of the national heritage. Biella da Costa is one of the leading figures of jazz in Venezuela.

The award was also presented to Jesús Sevillano, a singer who was part of the historic Quinteto Contrapunto. It was also received by the stupendous composer and salsa singer Cheo Linares and the popular singer José Montecano, brother of Alí Primera.

Orlando Watussi, Jose G. Acero, Cheo Linares y Dj, Augusto Felibertt
Orlando Watussi, Jose G. Acero, Cheo Linares y Dj, Augusto Felibertt

Mario Díaz, an enormous exponent of the central joropo, was also recognized as an Artistic Glory of Venezuela, as was the great composer and oriental singer Perucho Aguirre.

The same award went to the Simón Bolívar System of Children’s and Youth Choirs and Orchestras, and groups such as the parranda La Flor de Cojedes, the Teatro Negro de Barlovento or Los Cañoneros, excellent representatives of merengue rucaneao, were not left behind.

In the world of rock ‘n’ roll, the group Los Tres Tristes Tigres, the mythical Ivo, and more recently, the singer Colina, famous for his pop hits in the 80’s, shone.

Tags: Antonio Toñito Naranjo, Biella da Costa, Cecilia Todd, Chachata cultura, Eduardo Martínez, Ernesto Villegas, Glorias Artísticas de Venezuela Hernán Marín Jesús Sevillano, José Gerardo Cordero, José Montecano, lilia Vera, Los Guaraguao, Mario Díaz, Perucho Aguirre. National Culture Award and Rafael Salazar.

Cheo Linares was not even 20 years old when something unexpected happened to him. Another young man, Gonzalo Martinez, came to his house looking for him to invite him to sing with La Salsa Mayor. It was perhaps 1983.

Cheo says that his aunt was the one who opened the door and then told him: “Hey, Cheo, they are looking for you. They are asking if you want to sing in La Salsa Mayor…”. Cheo, shirtless, came out. He couldn’t believe it.

Cheo Linares y Dj, Augusto Felibertt
Cheo Linares y Dj, Augusto Felibertt

“Venezoa is a term I created to name the Venezuelan salsa music lover, to whom I dedicate this production, which in turn I extend to the salsa brothers of the planet, this CD was made with all the love, mysticism and professionalism of the musicians, technicians and designers who participated in it, to them I present my most sincere and expressive thanks for the support provided. Grateful to all the people who have supported my career, especially journalists, announcers, DJs, collectors and promoters, for all, blessings, love and light …”.

Cheo Linares.

Source: Radio Café Atlántico

Also Read: Marcial Isturiz from Capaya with soneos and melodic phrases and his popular “Agua pa’ los Gallos “Puerto Rico

15 Panama Jazz Festival

Latin America / Panama / Panama

Once again, Panama makes its appearance beginning the year at the City of Knowledge and Casco Antiguo – Panama Jazz Festival in its 15th edition, thanks to the “Danilo Pérez” Foundation, where it gives us the opportunity to enjoy music in a healthy way, once again becoming the The largest Jazz stage in the Region, where musicians and fans from different countries such as Costa Rica, Colombia, Chile, USA, Mexico, among others, will participate from January 15 to 20.

15 Panama Jazz Festival
15 Panama Jazz Festival

Its director Danilo Pérez mentions “From the heart of America to the world” giving us a message, which is not just to make and carry out a festival but to show everyone his dedication worldwide by showing us his cultural project that consolidates creativity, exchange and talent. , with a strong commitment to Panamanian education and social welfare, returns with a strong artistic billboard.

Performing artists include the Wayne Shorter Quartet; Latin jazz legend Chucho Valdés; the Brazilian singer, Luciana Souza; the legendary American pianist, Ran Blake, the master composer and pianist, Bill Dobbins accompanied on stage by the Global Jazz Big Band and the Panamanian cumbia patrons, Samy and Sandra Sandoval. Not to mention that the musical billboard is also strengthened with the participation of Panamanian bassist Santi Debriano along with saxophonist Craig Handy, pianist Bill O’Connell and drummer Will Calhoun, as core members of this musical banquet.

Others that will perform are the Panamonk Revisited trio, made up of maestro Pérez together with the Grammy-winning percussionist, Terri Lyne Carrington and bassist Ben Street, who will share this celebration with other renowned ones such as the Italian saxophonist Marco Pignataro and his Almas Antiguas quartet, with the Panamanian saxophonist Carlos Agrazal as a special guest; the Panamanian saxophonist Luis Carlos Pérez, and the famous Pan-African Jazz Project, made up of the Chilean saxophonist Patricia.

Collash of the 15th Panama Jazz Festival
Collash of the 15th Panama Jazz Festival

Zárate Pérez, the Panamanian Luz Acosta (voice and bass) and Graciela Núñez (violin) and the Egyptian musicians Hesham Galal and Balquei.

The Global Stage will be back this year, which will be a stage to enjoy in style with bands from different latitudes such as Rubén Amador and Yahuba (Puerto Rico), The Shuffle Demons (Canada), Paulina Pérez and Luna Mestiza (Chile), Josean Jacobo & Tumbao (Dominican Republic), Marco Pignataro (Italy), Yogev Shetrit Trio (Israel), Fundación Armonía Colectiva (Costa Rica), Four On a Swing (India) and Shea Welsh (United States); and Panamanian talents German Pinzón Jiménez, Tambo Jazz Collective, Digger Descendants Calypso Band, Proyecto Shuruca and Pureza Natural.

In addition, there will be highly prestigious educational institutions, Berklee College of Music, Berklee Global Jazz Institute, New England Conservatory, Thelonious Monk Institute of Jazz, New York Jazz Academy and Crossroads High School, which offer great support every year.

And of the institutes that will be: Berklee Global Jazz Institute, New England Conservatory, Thelonious Monk Institute Of Jazz and New Yorl Jazz Academy.

Artists of the 15th Panama Jazz Festival
Artists of the 15th Panama Jazz Festival

And the schedule of activities to be carried out are:

Schedule of the 15th Panama Jazz Festival
Schedule of the 15th Panama Jazz Festival

One of the most important details of the festival is that auditions, countless educational clinics, as well as the VI Latin American Music Therapy Symposium, the I Classical Music Exchange Program and the II Symposium of Musical, Artistic and Cultural Expressions will be held. of Afro-descendants in Panama with the main theme El Calypso:

A unique Latin rhythm being known as an African and Afro-American music that began in Trinidad and Tobago, later being very popular in the highlands of Venezuela, San Andrés and Providencia in Colombia, Trinidad and Tobago, Puerto Rico and others from the Antilles, where they use instruments such as the stellpan (steel drums), trumpet, trombone, flute, Spanish guitar, electric bass, saxophone, congas, bongos, maracas. This rhythm varies depending on the country where it is performed, giving a unique touch to studying Calypso to all fans or interested in it.

For more information about the Festival, you can contact them through:

  • WebSite: http://panamajazzfestival.com/
  • Facebook: https://www.facebook.com/PanamaJazzFest/
  • Instagram: https://www.instagram.com/panamajazzfestival/
  • Twitter: https://twitter.com/PanamaJazzFesti
  • Email: [email protected]
  • Phone: +507 317-1466

 

Marcial Isturiz from Capaya with soneos and melodic phrases and his popular “Agua pa’ los Gallos “Puerto Rico

In 2023 Sergio George, the famous “magician” who produced the artistic career of famous salseros and artists, said that salsa was “dead” and called on new artists to resurrect it and support each other as urban singers do.

Marcial Isturiz de Capaya
Marcial Isturiz de Capaya

This caused commotion and controversy among salseros and made them doubt without a doubt what is the reality that salsa lives and more with the progressive physical departure of emblematic legends who made history in the world, coupled with the proliferation of the so-called “DJ” who multiply many times the nostalgia of the public for living the times of said legends and who became a trend due to this fact. In 2024 we saw how important salsa concerts were held in our country Venezuela where foreigners who had not visited us for a long time did so and so we enjoyed what some call “the last of the Mohicans”, as well as Venezuelans who took to various stages making it clear that, if they continue creating, either by adjusting the sound of the old and modernizing with quality staging or simply delighting with their career and style what they have already established.

We think that there is a lot missing since there is plenty of musical talent and a new generation in every sense, but not who listens to them and supports them, this being a truth bigger than the size of the sun.

Marcial Isturiz
Marcial Isturiz

After this necessary reflection we want to talk about Marcial Isturiz who was born in the sandunguera town of Capaya, Barlovento in the Miranda State of VENEZUELA, and we put it in capital letters because this “extraordinary sonero who wandered through the streets of Petareña hitting any pot he found in his path, finding out where and at what time the “arayé” was lit, always on the “hunt” for a good opportunity”, a quote was written by Ángel Méndez in his book “Entren que Caben Cien” describing how clear this man has been since childhood in pursuing and having the firm certainty of where he had to go to achieve his dream. He understood, from my point of view, that he who perseveres succeeds and we have seen his professional growth during all these years, thirty years recently completed, being a musician performing several instruments, going on to be also a composer and arranger, accompanying with his voice in duos of consecrated stars and groups, renowned orchestras as well as others not so well known, his voice being a characteristic seal that draws the attention of his followers, a sonero that we can say “gets lost from sight”.

 

A man who has earned the respect and affection of the public wherever he goes and to name one of the presentations in which he has demonstrated his “people skills”, we had the opportunity to travel and share with him closely accompanying him Sonero Clásico del Caribe in that free event that the Barquisimetanos salseros put on at the end of January 2024 to Ramón Méndez, where by the way Marcial took advantage of the invitation to perform the National Anthem the day before at the Cardenales – La Guaira Game, impeccably. Undoubtedly, that presentation was an omen of good fortune for what would be a year full of success.

 

Marcial Isturiz began hitting a home run this 2025 by performing on January 5 in Puerto Rico on the “Island of Enchantment”, at the traditional Three Kings Eve dance at the Sheraton Hotel, Convention District, with Don Perignon and La Puertorriqueña, with salsa figures such as Herman Olivera, Pedro Bull, Pichie Pérez, Joe González, Rico Walker, Josué Rosado, Jerry Rivas, Gilberto Santa Rosa and of course our Marcial Izturiz.

Joe, Rico, Marcial, Herman
Joe, Rico, Marcial, Herman

We saw him singing choruses with these greats, specifically next to Herman Olivera and Rico Walker waiting for his turn like each of those called to this meeting until Peter Perignon introduced him for the first time with his Orchestra La Puertorriqueña and said that the person responsible for that invitation and presence of our sonero there was his friend Gilberto Santa Rosa.

Briefly, Perignon told the audience that he knew Marcial since he was part of Bailatino and he fell in love with that group, since then he had been following him and now recently in his participation with the Latin Dimension he knew that Marcial with this performance made his dream of being in that country come true.

Saying good night to Puerto Rico he performed the song “La Familia” (authored by José Curbelo and musical arrangement by Louie Ramírez, inserted in the production titled Indestructible by Ray Barretto and his Orchestra in the voice of Tito Alen for the year 1973) with soneos and melodic phrases and his popular “agua pa’ los gallos Puerto Rico” left established what this Venezuelan is made of, acclaimed and congratulated by his peers on stage.

Joy is not enough for what we salseros in Venezuela feel for this representation that should not be overlooked because if there are soneros from Venezuela and with class: Marcial Isturiz is one of them; with his own style and professionalism, this is how our “Mayor of Capaya” was seen next to these greats, comfortable, safe and proudly waving our tricolor wherever he goes.

 

At Swing Latino we say congratulations to Marcial, keep doing your thing without resting like until now, because later it will be too late:

AGUA PA’ LOS GALLOS  y

¡Ponle Sabor!

Source: Giorgenling Méndez from Swing Latino

Also Read: Salsa at its best, led by the leader of La Puertorriqueña: Don Perignon

“DeBÍ Tirar Más Fotos” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world

Bad Bunny was born as Benito Antonio Martínez Ocasio in San Juan, Puerto Rico, on March 10, 1994. He is a composer and singer of urban music, especially trap and reggaeton.

Bad Bonny DeBÍ TiRAR MáS FOToS
Bad Bonny DeBÍ TiRAR MáS FOToS

Although he never took formal music classes or studied any instrument, he is a singer, composer and creator of his own songs. The first samples of his art were seen on YouTube, where he slowly began to gain fans.

In mid-2016, Bad Bunny joined Hear This Music, a label created by DJ Luian and Los Mambo Kingz, presenting the hit “La Ocasión,” an anthem of trap music. There he also recorded singles such as “Diles,” “Soy Peor,” and “Tú No Vives Así.”

Bad Bunny has also participated in songs with numerous artists, such as Farruko, De La Ghetto, J Balvin, Maluma, Nicky Jam and Ozuna, among other urban music stars.

In 2017 he conquered Europe, touring with more than 20 concerts in 20 days. Upon his return he sang “Si Tu Novio Te Deja Sola” at the 2017 Billboard Latin Music Awards with J Balvin.

In addition, he sold out concerts at the Luna Park in Buenos Aires on September 8 and 9. In November he released “Sensualidad” with Prince Royce and J Balvin.

The year 2018 began with great success.

On January 12, he released “El Baño”, a collaboration he recorded with Enrique Iglesias.

On February 6, he released “Salimos A Buscarte”.

On the 9th, he presented “Fantasía”, with Alex Sensation.

On the 14th, she released a version of the hit “Báilame” by Nacho, together with Luis Fonsi, Yandel and Daddy Yankee.

On the 15th, she released “Amorfoda”, a new single in which she says “no” to love.

She didn’t wait and on the 22nd, she released “Dime Si Te Acuerdas”.

On March 16, she released a song with Khea, Düki and Cazzu, titled “Loca”.

On the 23rd of that month, “Dime” was released, recorded with Revol, J Balvin, Arcángel and De La Ghetto.

On April 1, she presented “Me Rolié”. In the same month, she released: “Te Boté”, with Ozuna, Nicky Jam, Nio García, Darell and Casper Mágico; and “Explícale”, with Yandel, Noriel Cosculluela and Brytiago.

On May 5, she recorded “Contigo”.

Bad Bunny nació como Benito Antonio Martínez Ocasio
Bad Bunny nació como Benito Antonio Martínez Ocasio

On the 12th, 13th and 14th she presents her songs live, again at Luna Park. In between these concerts she releases “Sólo Avísame”. Then she releases “Quiere Verme”, together with Anuel Aa and “Diles”, with Ledy Medina.

On June 22nd she releases “I Like It”, recorded with Cardi B and J Balvin. On the 28th of the same month she releases the single “Estamos Bien”. She participates in Marc Anthony’s song “Está Rico”, together with Will Smith. On October 11th she releases “Mía”, in a spectacular collaboration with Drake singing in Spanish. On December 8th she releases the hit “Desde el Corazón” and on the 14th of the same month she presents “Sólo de Mí”, whose video reflects gender violence. On the 23rd her debut album goes on sale, under the name “X100Pre”.

On June 28, Bad Bunny & J Balvin present the eight-song album “Oasis” with the first single, “Qué Pretendes” (with special appearances by Mr. Eazi and Marciano Cantero of Enanitos Verdes)

Following the death of basketball player Kobe Bryant, Bad Bunny paid tribute to him with an emotional song titled “6 Rings.”

YHLQMDLG was released by the artist at midnight on February 29, 2020. The title means “I do what I want” and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, and Ñengo Flow. The album is a tribute to the marquesinas (garage parties) that Bad Bunny grew up attending, and features many nods to reggaeton from the early and mid-2000s

On May 10, 2020, he released his third studio album “Las que no iban a salir,” which features the participation of Don Omar, Zion & Lennox, Nicky Jam, Yandel, among others.

In July, after being the first Latin urban artist to be on the cover of Rolling Stones magazine, El Conejo Malo becomes the protagonist of the first digital cover of the legendary Playboy magazine.

On July 25, he releases the song and video: “Un día (One Day)” with Dua Lipa, J Balvin and Tainy.

On January 3, 2021, he releases the video for his song “Booker T”. That same year, he releases the single and video clip “Lo sentir BB” with Julieta Venegas and Tainy.

Bad Bonny
Bad Bonny

Throughout the year, he publishes several singles and video clips.

On May 5, 2022, he releases the album “Un verano sin ti”.

On June 2, he releases the video clip for the song “Tití mepregunta”.

On November 30, he releases the single “La Jumpa” with the video clip.

On December 22, he released the single “Gato de noche” with Ñengo Flow.

On February 15, 2023, he released the video for “Ojitos lindos” with Bomba Estéreo.

On May 18, he released the single “Where she goes” along with its video.

On July 21, he collaborated with Travis Scott on the single “K-Pop” with The Weeknd.

On September 25, he released the single and video “Un preview”.

On October 13, he released the album “Nadie sabe lo que va a pasará mañana” becoming a hit single.

Becoming the most listened to album of the year in a single day.

“What are we overlooking in Bad Bunny’s ‘DeBÍ TiRAR MáS FOToS’? Beyond reggaeton, a lesson in artistic evolution.”

While social media is boiling with divided opinions about Bad Bunny’s new album, it is worth moving away from the extremes and analyzing “DeBÍ TiRAR MáS FOToS” from a broader perspective.

Beyond being a reggaeton album, this work is an artistic, cultural and strategic manifesto that leaves valuable lessons for all musical genres, including salsa.

Bad Bunny has used his position as a global artist to fuse elements such as salsa with urban rhythms, achieving a musical dialogue that transcends generations and tastes. However, the impact of this project does not stop there.

I’d like to share five key aspects that other artists could learn from this release to innovate and connect more deeply with their audiences.

  1. The power of nostalgia: plastic chairs as a universal symbol

The album cover, with the humble plastic chairs, connects directly with the everyday life of Latin American neighborhoods. These common objects evoke memories of family gatherings, celebrations, and moments of community. The message is powerful: simplicity can be deeply meaningful and resonate globally.

  1. Exclusivity that generates value: “Residencia” concerts

Instead of a world tour, Bad Bunny is betting on “Residencia,” a series of exclusive concerts in Puerto Rico. With this strategy, he not only boosts tourism and the local economy, but creates a “FOMO” (fear of missing out) phenomenon in his fans. This generates massive advance reservations on hotels and flights.

  1. QR codes: intelligent digital interaction

Integrating technology with music is something that Bad Bunny has done masterfully. QR codes in Puerto Rico allow fans to interact with the album in innovative ways, unlocking exclusive content and creating a bridge between the physical and the digital.

  1. Incorporating traditional genres and sounds

Bad Bunny is not afraid to mix salsa with reggaeton, betting on musical arrangements that celebrate his cultural heritage. This shows that genres are not compartments or “silos”, but platforms for dialogue

  1. Expectation and release strategy

From the announcement of the title to the release date, passing through a short film full of cultural references, everything in this project has been designed to create a narrative that maintains the interest of the public. The lesson here is clear: music is not just released, it is experienced as a complete cultural event.

Final thoughts: innovation and evolution

In a world dominated by technology, staying traditional is not an option for artists who want to grow. Tools like Web 3.0, Blockchain, NFTs to offer immersive experiences and AI are revolutionizing the way musicians interact with their audiences and generate income.

While some lose themselves in criticism, others take advantage of these tools to redefine their art and project themselves globally. The lesson is clear: you have to look ahead and dare to evolve.

“DeBÍ TiRAR MáS FOToS” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world.

Also Read: Sessions from La Loma brings together salsa fans from all over the world in Puerto Rico

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.