North America

José Flores Pérez

Jose Flores Perez, better known as Chevy El Pitirre De La Salsa, is a salsa singer who was born in the town of Cidra, Puerto Rico, but currently resides in Georgia. We have had a very pleasant conversation with the salsa exponent, in which we have touched on certain various professional and personal tissues never mentioned before. It is a real pleasure for us that he has agreed to talk with us and tell a little more of his personal story on this platform, which is International Salsa Magazine.

Origin of his artistic name

”Chevy” is a nickname his parents and friends always gave him and ”pitirre” refers to a Puerto Rican bird with very short dize, but a very strong character. Maestro Felix Ortiz name him ”El Pitirre” because of the way he sings and improvise in the stage and the trust between them was such that he even became the music director of his orchestra. This combination of nicknames was what made Flores start to become known by that way during the last four years of his career.

Influences and predilection for salsa music

The reason Chevy opted for salsa was the great influence from his family. His father was a salsa singer for local orchestras in Chicago, which made him listen to various Puerto Rican genres such as salsa, bolero, jibaro music and trova throughout his childhood.

There were years when he really enjoyed listening to hip hop and rap in the late 80’s and early 90’s, but it didn’t take long for him to reconnect with salsa when he started listening to Héctor Lavoe, Ismael Rivera, Sammy Marrero, Bobby Valentín, Cano Estremera, among others. Listening to all these idols and what they achieved led him to take salsa much more seriously.

His time in the military and formal beginnings in music

During his time in the military, he performed in different orchestras and accompanied various artists throughout Atlanta. Although this was a demanding career, he organized himself to pursue his interest in music. When he leaves the armed forces, he went to Puerto Rico, where he lived for a great deal of time until he moved to Georgia in 2016.

His current residence is still in this state for professional reasons totally unrelated to music, but he had been there around the time he served in the army, so this part of the United States was not unknown to him. It is there that he resumesd his musical career after so many years.

In 2017, he began to compose, but it was not until two years later when he decided to launch as a soloist, make his first single ”Instrumento de amor” and carry out his first independent musical project entitled ”Entre el amor y el vacilón”.

In this same year 2019, he took advantage of the internet and social networks to become known at an international level and released his second record production during the pandemic, but the singer does not think this situation has hurt his carrer. On the contrary, he believes that social media and digital platforms gave him the push he needed to promote his artistic proposal.

Recent projects

One of his most recent projects was carried out in 2019, is titled ”Atacando en Navidad” and was born from the songs ”Arbolito de Navidad” and ”Compay no se me raje”. The first is written by Chevy, but the latter was composed by the legend Johnny Vega. At some point, the artist decided that these two singles were not enough, so he created a full album based on the Puerto Rican parranda he always enjoyed as a child. The result is a mix of nostalgia, sadness, love and joy. He tells how Christmas was celebrated at home, his childhood dreams, what this time meant to his family and the sadness when a loved one dies that year.

One of the most significant songs is ”Navidad Sin Parranda”, which was written a year before Chevy’s mother died. She was so ill at the time that the whole family thought she suddenly would lose her life, but fortunately she did not. Back then, the salsero was beginning to imagine a life and a Christmas without his mother, as she kept the family together and her house was the meeting place for all the important dates.

It just so happens that Venezuelan musical arranger Willy Melo lost his father within a few days of receiving the song, so he was very connected to that same pain around the same time.

Read also: Isaac and Esteban Hernández, two brothers making history

We talked with announcer Tatiena Mezarina

The world of broadcasting is of utmost importance to the promotion of Latin music and today we are talking to one of its greatest exponents. We are talking about Peruvian broadcaster and host of the show ”Con Sabor Y Amor Latino” Tatiana Mezarina, who very kindly agreed to talk to us about her career and current projects.

Tatiana began by thanking us for inviting her and telling us how she became interested in the world of radio. All this enthusiasm for this interesting world of communication began since she was very little in her native Peru, at which time she worked as a school correspondent for one of the most famous newspapers in Latin America, ‘‘El Comercio”. On the radio, she began on the radio station Radio Libertad, specifically in a program show ”Viva Juventud”.

Since a very early age, Mezarina was very involved on all types of media, both print and audiovisual. Then, she had the opportunity to work in television with a show dedicated to music called ”El Mañanero”, which was in charge of broadcasting all kinds of artists and rhythms in her country.

When he started working for ”Canal Global”, he received a scholarship to study Communication Sciences in Germany and worked in German media such as Deutsche Welle and Berlin Channel. Both there and in the United States, she has had many shows linked to social causes and dedicated to informing her listeners about important issues.

How ”Con Sabor Y Amor Latino” started

In the case of her most recent project ”Con Sabor Y Amor Latino”, Tatiana wanted to work on all these issues and give a friendly voice to help Latinos living in the United States so that they know that we are the largest ethnic minority in this country, so we should not be harassed by anyone. At the beginning, this show sought to keep the Latino community informed, but as time went by, it also wanted to offer good music. This is how Tatiana began inviting Latin artists from all over the world and of all musical genres, but she always had a special tendency to salsa because it is her favorite type of music.

In September 2019, the announcer decided to create ”Con Sabor Y Amor Latino”, a name inspired by how delicious Latin food is and how loving much of us Latinos are. This was her first project of this type since arriving in New York and arose from the need for Latinos to have a window through which they could communicate in their native language and feel comfortable to express themselves.

Music has been very important as dancing and joy are part of our identity. Music is part of our DNA and salsa has always identified with the Latino.

Is academic training important for communication?

Mezarina states that she has no problem with communicators without any training long as they do this job responsibly. However, she also argues that a person with training tends to offer a higher quality work, but this is not always the norm.

The communicator confesses that she herself took a radio and television course there in New York, which was aimed at people who had never done radio before, but wanted to learn about this profession. This is how she became interested in this branch of communication and is the one she currently works in.

”There can be all kinds of communicators, but it’s up to to everyone to decide who to follow and what to listen to,” says the announcer.

Non-recommendable behaviors in communicators

When asked what behaviors which no communicator should have, Tatiana says that ”unverified information should never be disseminated. When we stand at a microphone, we have the responsibility to be careful with what we say because we reach thousands of people in a matter of seconds. If things are not done right, we confuse people and do not honor the truth.”

Future projects

As for her future projects, the communicator has said that she would never want Con Sabor Y Amor Latino to be cancelled, as she considers that much remains to be done from that platform. Unfortunately, she has been unable to dedicate 100% of her time to the radio show, but she hopes to be able to do so in the future. Similarly, he also hopes his content will be broadcast on one of the major television networks in the United States.

Meanwhile, the goal of Mezarina and her team is to keep the community informed on everything a Latino in the United States need to know to avoid inconveniences and to give publicity to artists from all genres who are unable to make their talent public through traditional radio stations and channels.

Read also: The multifaceted artist Yamila Guerra and all her projects

Who is carlos Rodríguez?

We have been fortunate to talk with founder and bongo player of the Son Latino de Orlando Orchestra, Carlos Rodríguez, who started out with him thanking us for the opportunity to talk a little about the group he leads and how has the process of reaching more and more audiences been.

Rodriguez started in the world of music in the 70’s in his native Puerto Rico, where he was part of a few orchestras. His first group was Imperial Orchestra and later he played percussion with Conjunto Secas in the town of Sábana Seca, but it was not long before he created the Sabrosona Orchestra. He started making vocals with Tony Vega and very small performances until he decided to retire for a while and go to Florida.

While in the United States, he realized that his love for music was still intact and decided to form another orchestra in the city of Orlando about eight years ago, which he decided to name ”Son Latino de Orlando ”. It was Carlos himself who decided to name his group that way while he was at home one day, which was when he thought of ”Son Latino” and decided to add ”de Orlando” in honor of the place where they are living and working.

In addition to being the owner and founder, he also plays the bongo, does vocals and plays minor percussion. Another role he plays in the orchestra is to carefully select the members who will become part of his orchestra, but he confesses that he has been lucky enough to have several of the same collaborators for many years, such as Davin Rojas, Rafael Rico, Luis Soriano, Danny Rojas, Chris Torres and Kevin Figueroa (music director of the orchestra and pianist). All of them have been very important in the group’s growth in recent years from their very specific roles. If there are any changes, they are made known to the fans so that they keep it in mind.

Biggest challenges

Carlos tells us that one of the biggest challenges faced by he and his guys is that those who usually hire their services do not pay what is fair for their work. Club owners are not really interested in paying for a good orchestra that offers a quality show, so they just choose the cheapest.

One of the biggest problems they have had to face is that if contractors consider that those in charge of the orchestra are asking for a very high payment, they will always choose the group that less money demands, no matter its quality is not the best.

Rodríguez makes it clear that at no point does he criticize any colleague for this, since all musicians do what is necessary to survive and excel in the industry through the work they do. However, he thinks that club owners and managers should modify the elements relied upon by them to choose their artists, since the bigger loser is always the audience.

How to balance business affairs with the love for art and music (título 3)

”You have musicians behind you and you have to meet with them. To be able to keep your orchestra, you have to go outside to look for your events and guarantee your work” was the first thing the musician said when we asked him how he balances business with the love for music. It is he himself who is in charge of knocking on the doors of the establishments, making his proposals, waiting for calls, indicating prices, signing contracts and arranging dances. 

He also stated that it is very important to always lay out the terms of each contract so there are no unpleasant surprises such as last minute cancellations or misunderstandings.

How to balance original music with covers

”We always try to have a balance between romantic salsa, melodic salsa and hard salsa,” says Carlos. The orchestra has three singers who take turns on lead vocals depending on the type of salsa to be played, but there are mamy times when they are all combined in one song and adapt to the rhythms.

In all its performances, the orchestra sings both covers with different arrangements and original numbers. Depending on the place and the type of event, they always try to combine the music and build up a whole repertoire based on that specific audience preferences.

Opinion on new talent

On this topic, Rodriguez said that there are very talented new artists, but they must be allowed to grow and be original. ”Just because you have a middleweight name doesn’t mean you have to be arrogant and put aside humility. You have to be willing to listen and learn from the older guys in the business” said the artist.

For the bongo player, the speed of progress in this career makes many talented kids lose the north and get carried away by arrogance and the desire to know everything. He always tries to give advice to the kids who want to devote themselves to music with whom he has the opportunity to talk so that they can do their best.

Read also: Producer, composer, and singer D’ William tells his story

Young Joseph

Joseph Gonzalez has been one of the greatest Latin percussion icons of our time and it is worth talking about his past and current accomplishments. He was born on March 12, 1953 in the San Juan Hill section of Manhattan and grew up in a mixture of cultures with Puerto Rican and Italian roots, which ensured that the young Joseph and the rest of his siblings were raised with the best of each.

According to the musician himself, his passion for music started in the 1950s when he listened to all kinds of genres and rhythms at home, which trained the young man almost without him realizing it. At home, his family used to enjoy the talent of Frank Santana, Machito, Jerry Vale, Tito Puente, Mario Lanza, among many other artists of the time. Upon hearing these names, one can already get an idea of what Gonzalez’s vocational training would be like in the future.

From a young age, he would liven up family parties by playing the conga. At the age of 15, the boy first became interested in music as something more than just a hobby to kill some time. The teenager gave signs that music would be a very important part of his life.

Already in the 1960s, Gonzalez had made his first long-playing record with Frankie Nieves, vocalist and neighbor of the artist who had set himself the goal of taking over the boogaloo world and become one of its greatest exponents. The album was called ”The Terrible Frankie Nieves”, was under the direction of producer Stan Lewis and contained all kinds of popular genres for those years such as R&B, guaracha, mambo and much more.

Self-taugh musician

Something very striking about this music is that he never attended an institute or school of arts, but learned everything by himself through the experience he gained in San Juan Hill, where the best Latin music orchestras were always heard and whose musicians lived and some even resided in Amsterdam Houses.

In 1971, he became  a member of the Ruben Betancourt’s orchestra, with whom he would play the group’s first LP entitled ”Orquesta Tentación” and published by the record label Mañana Records. A few years later, he married and soon he and his wife had their first daughter, to whom they gave the name Audrey Valentina. Around the same time, he separated from Rubénm stayed with ”Felix Morales & Orchestra Caprí” for two years and was part of ”Son De La Loma”, whose members were veteran musicians who taught Joe everything they knew.

Cover of the album ‘’62nd and 10th’’

During the 1980s, there was a dramatic decline in the Latin music scene, which caused Gonzalez to look for a regular job that could support his family and provide them with the the finaltial security they need. In those years, he partnered with jazzman Mario Bauzá and his orchestra, a group with which the percussionist finally achieved the level he was destined to get to.

He started making very important appearances in a lot of concerts with the Bauzá’s orchestra and recordings that would lead him to have access to many other opportunities on TV shows, film soundtracks, tours, awards, among many other things. This led him to be worthy of the Latin Grammy on several occasions and perform with stars such as Celia Cruz, Papo Vázquez, Arturo O’Farrill, Daniel Poce and many more.

His most recent album is entitled ”62nd to 10th”, which is absolutely dominated by Latin jazz and whose compositions are written by Gonzalez himself, except for one track. In this album, Joe Gonzalez once again demonstrates that he has not forgotten everything he has learned and is still as strong as ever.

Read also: Tribute to Larry Harlow about a year after his departure

 

By Johnny Cruz, ISM Correspondents, New York, New York City