September

The message of the Latino community in the United States to Goya Foods

or weeks, we have witnessed how the Latino community in the United States has withdrawn its support, and has even considered its decision to buy Goya Foods, after the demonstration of support by its CEO to Donald Trump.

Goya Foods, or Goya as this Hispanic-rooted food company is popularly known, faces calls for a boycott in the United States. This comes after its CEO, Robert Unanue, fervently praised the President of the United States, Donald Trump, saying that his leadership is “a blessing.”

Goya Foods is the largest Hispanic-owned food company in the US With these statements, many of its loyal consumers and even some high-profile Democratic supporters are asking that they not buy the company’s products.

Unanue attended an event at the White House where President Trump signed the Hispanic Prosperity Initiative, which was described as an effort to improve access to educational and economic opportunities for members of this community.

Unanue’s exact words were: “We are all truly blessed to have a leader like President Trump, who is a builder.”

For many regular consumers it is puzzling and contradictory that the CEO of the largest empire of food consumed by Latinos in the United States, suddenly decides to support so openly a president who is not exactly the favorite for Hispanics.

Since then, much criticism has rained, not only for the political affinities of the highest representative of Goya Foods, but for what this company represents for the millions of Latinos in the United States.

The White House, has made controversial anti-immigration decisions, sought to end a policy that protects hundreds of thousands of undocumented youth from deportation, and sought to build a border wall in the south. enacted a policy that separated children from parents when they were detained at the border.

Many consumers have since said that they would no longer buy the company’s products, which include basic inputs for the preparation of traditional food in many Latin American countries. Those who promote this boycott have shared brands and alternative recipes on different social networks, with the hashtags #Goyaway and #BoycottGoya.

What message do Latinos want to send to Goya?

Some consumers say they have grown up with a sense of cultural attachment to the brand, but are now disappointed by the CEO’s comments. Many have relied on the company for affordable products that are often hard to find, but are key ingredients in Hispanic cuisine. Now they feel slighted by a CEO who has left the community that supports their company.

Unanue defended himself and pointed out that he has also worked with initiatives of former US first lady Michelle Obama. She stated that, in her view: “This is repressing (freedom) of expression,” she said. “I don’t apologize for speaking – and especially when the president of the United States calls you – you’re going to say, ‘no, sorry, I’m busy, thank you.’

Robert Unanue and his message at the Goya Foods

But the debate seems to involve more than just Latinos, as Goya has always been concerned about also attracting non-Latino consumers, from Asians to white Americans, using advertising slogans in English such as “Goya, O-Boya.” For many non-Latinos, consuming Goya products is a fairly authentic, albeit superficial, way of practicing Latinidad.

Goya fans are divided on whether or not to follow the boycott, a considerable number planning to end their attachment to the brand. Some have even published recipes for making adobo and stir-fry, among other alternatives to the brand’s products. Others have posted suggestions for lesser-known brands like Sun Vista, Pilón and Badia.

Goya will have to deal with a significant drop in sales and its perception in the market, at least in the short term, during a time when so many economic indicators are in recession. It’s also true that earlier this year, Goya donated some 136,000kg of food, or roughly 270,000 meal portions, to food banks and organizations to help with the coronavirus crisis. In the event that generated all the controversy, Unanue announced that it would donate another million cans of Goya chickpeas and 454,000 kilos of food products to food banks to help families affected by the pandemic.

Elections in key states are often defined by very narrow margins; even a small dropout of Latinos from the Republican side could be decisive for the results.

The White House Hispanic Prosperity Initiative Act created a 20-member commission designed to work with various Cabinet members to implement vague initiatives related to employment, education, and small business development. But most Latinos will find this effort too little, too late, and too much like election-year complacency.

The message of the Latino community in the United States is very clear, they are a united front and will not be manipulated by last minute actions, even with the support of important figures in various sectors of the Hispanic community.

Why is Goya an icon of Hispanicity?

Like many of the immigrants in search of the “American dream”, Prudencio Unanue landed with his wife in New York in 1921, from Puerto Rico. The Unanue family had emigrated from Spain to the island in the early years of the 20th century. In New York he settled in the Latin quarter of Harlem and after several years of hardship, one day in 1936 he made the best investment of his life: he bought a bankrupt company (Seville Packing Company) and the Goya brand.

In 1936, Prudencio Unanue found the name Goya perfect: simple and easy to pronounce in Spanish and English. And he decided that his new business venture would bear that name, convinced that this time he would achieve his goal. He bought the brand for $ 1. He never imagined that that day a giant was being born that today has a turnover of more than US $ 1,500 million a year, according to company figures, and sells all kinds of foods of Hispanic American origin, such as beans, rice, canned meat and seafood, condiments, cheese, oil and even frozen dishes.

It started by importing products from Spain – like olives and olive oil – to sell to Spanish expatriates, but quickly expanded the business to import food from Latin America to reach other immigrant communities. In fact, as after the Second World War, a wave of Puerto Ricans entered New York to fill the lack of labor in the factories, Unanue realized that there was a great opportunity.

Then, in the 1960s, the first Cuban wave arrived and thus, little by little, Latino immigrants were opening up space in the different states of the country, and in the same way the business began to expand. Goya gave an answer to the “nostalgia” of those who leave their country.

Prudencio was succeeded by his son Joe, who inherited the challenge of expanding Goya internationally and today the firm is under the executive direction of his grandson: Robert Unanue. It only remains to wait to see how high the price Goya Foods will have to pay for having disheartened so many, to maintain a political stance rejected by the majority of its consumer base.

A walk through the history of Latin music in the United States

Latin music has been of great influence for singers in training and, without a doubt, marked the lives of its pioneers. Some born in Spanish-speaking countries and others with descent from these lands have not been able to put aside the flavor that has been inherited to them. There are those who affirm that these tropical and Caribbean rhythms are carried in the veins and it is very difficult to get rid of these roots.

The arrival of Latinos in the United States also implied the arrival of their customs and culture. Latin music is considered to be a large number of genres, including: salsa, merengue, bachata, bolero, bossa nova, reggaeton, rumba, ranchera, cumbia, tango, among others.

Photo of Latinamerican Festival at Nagoya in Golden Week

Latinamerican Festival at Nagoya in Golden Week

How did Latin music begin to enter the United States?

Latin American music has influenced American music, starting from jazz to country music. Many bands added congas, percussion, or maracas to their instruments as they were drawn to the result these elements brought.

Starting in 1940, the music of Latin America, which still did not have a specific term, covered a greater number of audiences in the United States; international radio networks broadcast different themes of the time. In addition, they featured different Mexican bolero musicians such as Alfredo Antonini, Néstor Mesta Chayres, Eva Garza and Juan Arvizu. In the 1940s the US also heard the “Calypso” with great acceptance.

It was not until the 1950s that the term “Latin music” became popular, seeking to establish a difference between Afro-American and Afro-Latin American rhythms. Some artists marked this musical fusion to a greater extent, making the best of Latin music known on American soil. During the 1950s, music brought to the north from the island of Cuba, such as mambo, cha-cha, and rumba, was very popular. As well as the famous Mexican songs: rancheras and mariachis.

Some Latino artists who marked the history of Latin music in the United States Tito Puente was an American percussionist with Dominican origins remembered for his participation in worldwide jazz, Cuban music and salsa. In 1950 he helped promote the genre of mambo and cha-cha. His album “Dance Manía” was considered the most famous by the artist, it was one of the most heard among the Latino community in the US The album also set a precedent by being recorded in Spanish, generally, Latin albums were in English or with instrumental songs. It was Tito Puente who broke with this tradition.

At the beginning of the 20th century, tango touched American soil. Then, in the 70s, the Argentine Astor Piazzolla gave something to talk about by demonstrating his passion for the genre and revolutionizing what was known until that moment. Piazzolla was born in Mar de Plata but lived in New York from a very young age. It definitely changed the way of looking at music that was long marginalized, it was considered the music of the working class. The singer made mixtures between tango, jazz and contemporary classical music. His songs were a great success and were famous in bars of the time.

It was not until the late 1960s and early 1970s that the term “salsa” began to become known. Afro-Caribbean musicians mixed Cuban dance with influences from jazz, Caribbean music, and American rhythms. Although in previous decades it had already had its beginnings, it was in the streets of New York where it was consolidated as a commercial success.

Photo by Celia Cruz and Tito Puente

Celia Cruz and Tito Puente – Latin music

Salsa launched artists who are now legends to stardom, such as: Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others.

Between the 1970s and 1990s, Dominican immigrants to the United States continued, especially to New York City, and promoted genres such as merengue and bachata. Juan Luis Guerra was one of the great exponents of both styles.

In the 90s, Selena mixed the Texan aesthetic with pop, giving her the title of the highest representative of the genre.

Entering the 2000s

In this decade, Latin rhythms continued to set the trend. Singers like Rubén Blades returned with songs that promised to be hits in the country.

At the end of 1999 Marc Anthony surprised his followers with an album of the same name. Although he was already known in the salsa genre, he decided to try other styles. With the intention of reaching the Anglo market, he is encouraged to sing in English. “I Need To Know” is a cha-cha song that quickly became popular in the United States. For eleven weeks it remained in the top North American positions, ranking in the Top 10 on the Billboard. The Spanish version won the Grammy for the best Latin song of the year 2000.

Marc Anthony was one of the artists who marked this decade in the US That same year a compilation of his best salsa songs went on sale, which he called: “Desde el principio”. With these successes to his credit within this country, he set out to make an important tour of the United States. Canada and Central America. Madison Square Garden in New York was overflowing with fans who wanted to hear this American singer but who positioned himself as the leader of a Latin genre.

Photo by Marc Anthony

Marc Anthony

The opening of “I Need To Know” appeared in the Nissan Versa commercial in the United States and in 2009 it also featured in an American Dad chapter, an American television series; thus giving greater projection to this genre throughout the North American territory.

During this decade, salsa and Latin music in general ended up positioning themselves in the United States.

In 2002 Blades launched his album “Mundo”, becoming one of the most popular in the United States. In fact, it won a Grammy. The album contained a mix of various rhythms and instruments. The artist wanted to create a fusion of cultures and musicians from different countries. “Estampa” was a subject with great acceptance as it evoked the Afro-Cuban influence in New York music.

By the year 2000, there were already music channels and with them the projection of emerging talents who in many cases did not speak the English language. The dynamics of these channels focused on the public, who chose which songs and videos were to be played, giving the opportunity to many young, little-known artists. They were also considered a springboard for the singers of the season and the Latin movement in general.

A movement that is here to stay

Latin music had come to continue making history and it was time to give it greater merit within the American spectacle.

Today, Latin singers, songwriters, and bands are innumerable. Latin music continues to gain space in the United States and more and more artists are achieving success within its borders. In addition, the endless awards that enhance their work in the industry.

Ruben Blades - Mundo

Ruben Blades – Mundo

The consumption of these musical rhythms has increased throughout the American territory. Latinos and followers of this genre have gained space over the years; they can enjoy nightspots, live music, festivals, concerts and much more. Long live Latin America and its people! Long live the United States and the countries that have opened their doors to Latin music

Tito Nieves The Pavarotti of The Salsa

Humberto Nieves, (Río Piedras, Puerto Rico, June 4, 1959), better known as Tito Nieves, is a Puerto Rican salsa singer of American origin, known by the nickname of The Pavarotti Salsa.

Tito Nieves

Tito Nieves began his career while participating in Orquesta Cimarrón, a group that originated in New York.

In 1977, he teamed up with singer Héctor Lavoe and his Orchestra and joined the Conjunto Clásico.

In 1979 in New York he recorded the production with the outstanding boricua composer Jhonny Ortiz for the Fania Records label that same year in Puerto Rico under the support of the New Generation label. Tito Nieves recorded with the also boricua percussionist Julio Castro and the Massacre the production of El Pregonero.

Later, Nieves decided to start his solo career in 1987, apart from singing salsa in English.

He is known for his hits such as El Amor Más Bonito, Sonámbulo, and the English-language salsa hit, I Like It Like That.

In 1988 he was presented with the opportunity to record for the RMM label. His first big hit for the company was the song “Sonámbulo”, a composition by Leo Casino, which appears on his first album for RMM, entitled “The Classic” which reached a gold record.

With this album, Tito Nieves definitely imposed his interpretive style, launching himself to conquer international markets, setting the tone for other artists who later form the nucleus of what is known as “The Sound of New York”, championed by RMM.

“Yo quiero cantar”, the second album for RMM in 1989, brought a pleasant surprise. The English-language song “I’ll Always Love You”, taken in the style of salsa, became a hit on English-language radio stations.

Thanks to this and other songs, the album reached the numbers to be credited as a Gold Record. With this production Tito Nieves expanded horizons making the famous “crossover” to the Anglo-Saxon market.

His third production “Déjame vivir” in 1991 reached a platinum record, including the hits “De mí enamórate”, “Te amo”, “Déjame vivir”, “Almohada” and “How To Keep The Music Playing”. His fourth recording was released in June 1993 under the title “Rompecabeza (The Puzzle)”.

Inspired by the success of his songs in English, Tito decided to include two songs in this language “Can You Stop The Rain” and “You Bring Me Joy”.

In 1995 his fifth album, “Un tipo común”, was released, produced in Puerto Rico by Cuto Soto and had arrangements by Ramón Sánchez, Julito Alvarado, Louis García and Cuto himself. The production included the song “No me vuelvo a enamorar” by the Mexican singer-songwriter Juan Gabriel and with arrangements by Sergio George.

Another surprise on the album was Tito’s version of Selena’s classic song “No me queda más”.

Tito Nieves definitely had a strong impact on the Anglo-Saxon market with his sixth production recorded all in English “I Like It Like That”. This song took him to great stages such as the UPN TV show VIBE.

Hits from the album Fabricando Fantasías (2004) include Fabricando Fantasías and Ya No Queda Nada with La India, Nicky Jam, and K-Mil.

In 2005, he released Hoy, Mañana and Siempre which contains the hits Esa Boquita, Si No Fuera Él and Tu Belleza.

In 2007, he released Canciones Clásicas de Marco Antonio Solís, a tribute to Mexican singer-songwriter Marco Antonio Solís

Five Latin – Caribbean artists who triumph in Canada

Canada is another of the countries that has been influenced by the arrival of Latin music. Its beginnings are attributed to the immigration of Latin Americans to their lands.

By sharing borders, the United States and Canada tend to have similarities in the musical field. In the 90s, Latin music was present in Canada. However, Spanish pop singers such as Julio Iglesias and Gloria Estefan, as well as Lydia Mendoza, an interpreter of Tejano music, were already known.

Having Latin Americans started a kind of Latino roots, allowing Latin music to gain more ground on Canadian soil. Singers like Celia Cruz, Willie Colón and Rubén González made their songs sound in Canada. However, the beginnings of Latin music in the country are attributed to Ferdinand Morton, known in the artistic field as Jelly Roll Morton, an American jazz pianist.

Starting in 1999, Latin music had a greater growth, beginning to be heard on radio stations, events, festivals and national television stations. By that time singers like Ricky Martin were already being heard in other parts of the world.

Selena, Buena Vista Social Club and Jennifer López. Arriving in Canadian lands was no exception. In fact, Buena Vista Social Club’s album broke a record by becoming the highest-selling Latin album in Canada.

Surprisingly, Canadian artists were also captivated by the benefits of Hispanic countries, by the Caribbean flavor and the warmth of its people. Nelly Furtado, singer, songwriter and producer born in Canada was inspired by the island of Cuba for her album “Mi Plan”. Furtado recorded what would be his fourth album entirely in Spanish. It featured the participation of renowned Latin artists such as Juan Luis Guerra, Alejandro Fernández and the Latin American Julieta Venegas.

“I think this album has several of my first true love songs. They are not complicated. They were not over-thought and I discovered that it is liberating to be able to sing in a Latin language and express my Latin soul,” he said.

Mi Plan obtained great merits and was positioned as the album in Spanish with the highest sales numbers recorded by a Canadian singer. Undoubtedly, a suitable place for many Latino musicians of birth or descent who have wanted to try their luck outside their borders. Some have succeeded and today are among the most loved in Canada.

Some representatives of Latin music in Canada

Hilario Durán, Cuba

Photo by Hilario Duran

Hilario Durán

Hilario was born in Havana in 1953. He moved to Canada in the late 90’s, after touring the world with his band “Perspectiva”. He is a famous jazz pianist who fell in love with Canada and decided to live on its streets. He joined the Afro-Cuban jazz band “Spirit of Havana” belonging to Jane Bunnet, a Canadian lover of Cuban culture. In fact, Bunnet regularly travels to Havana to perform with Cuban musicians.

Hilario Durán has become known in Canada and other parts of the world thanks to his orchestra (Big Band), where together with his friend Roberto Occhipinti, a Canadian musician, they bring together Cuban and Canadian musicians. Leaving Latin jazz high. In 2007 he was nominated for a Grammy for his album “From the Heart”, along with Roberto D’Rivera. In addition, it obtained three Juno Awards and different awards in Canada.

Amanda Martínez, Mexico

Photo - Amanda Martínez in concert

Amanda Martinez in concert

Amanda Martínez was born in Toronto, Canada with Latino blood. His father is Mexican. Martínez studied biology and business administration but decided to take a course in his life and dedicate himself to what he really loved: music. The artist was not wrong in her decision. He has left his roots high by venturing into Latin jazz.

In 2007 and then in 2009 she was nominated for the Latin Jazz Artist of the Year Award at the National Jazz Awards in Canada. He has three albums to his credit and his first album “Sola” won the Best World Music award, selling around 6,000 copies.

Martínez has performed on famous stages and renowned events; she sang at the Winter Garden Theater, at the Koerner Hall in Toronto, the Festival Centro Histórico de México, at the Montreal Jazz Festival

Ogguere, Cuba

Ogguere's photo

Ogguere

Aka Edrei Riveri, is a Cuban singer and songwriter who resides in Canada. It has become famous for its musical fusions. He walks through rap, hip hop, jazz and la chacuba. A mix of cha-cha and rap. It is registered as the first mix between both styles.

Ogguere has two solo albums, “Solar” released in 2011 which earned two nominations for a Cubadisco award and “Raíces”. He moved to Toronto in 2010 and has since become an immediate reference in jazz and hip hop.

Natasha Roldán, Colombia

Photo by Natasha Roldan — Natasha Roldán

Born in Colombia and based in Toronto, Canada, Natasha Roldán breaks stereotypes in the musical field. She walks between jazz and bossa.

The artist has a fair complexion and very light eyes. From what anyone would believe, she is a native Canadian singer. However, her Colombian roots run deep in her career.

For Natasha it is important that the musical boundaries collapse. It promotes pattern-free Latin music.

“I think that above all I break many stereotypes because people in Canada whenever they think of Latin music, identify it directly with salsa or bachata. Well, and now reggaeton (laughs). And everything is linked to a super sexy image of the Latin woman, who dresses spectacularly and clearly I am not like that.

Therefore, it is very gratifying to share another type of music that people do not know such as bambuco, cumbia, Argentine zamba, Brazilian music aside from bossa nova … and whenever I talk to someone and they discover that I am always Colombian They ask me why I don’t play such music or dance this.

Suddenly I break with the stereotype but not because it is a bad stereotype but because other things have to be shown as well ”, she expressed in an interview for the Hispano Phone portal.

Her music has allowed many Canadians to have access to the Latin culture and to experience sounds with different influences.

Henry Vivel, Colombia

Photo by Henry Vivel

Henry Vivel

Henry was born in Colombia but moved to New York and later to Toronto. In New York he had the opportunity to study music with Enrique Gil, musician and composer. After his arrival in Toronto, he worked in Sky’s Banda, a group that performed at weddings and different events. He sang Latin music.

In 2009 he became the leader of the Tropicanada Orquesta. Pioneer Latin Orchestra in Toronto. They have participated in different salsa festivals and radio stations. Henry and the band have also been a part of different charities in Canada and other countries. In the same way, Henry has joined social causes for the inclusion of immigrants, he has taught them English and part of Canadian culture.

In 2013 he was nominated for the Oye Awards and 10 Most Influential Latinos in Canada. The singer is very pleased with the affection of the Canadian public.

“The chemistry is so great, especially with those who don’t understand my songs in Spanish, which makes the language barriers dissolve into enjoying themselves, dancing and having a good time. With the orchestra I have been able to witness how people enjoy the beauty of Latin music and it makes me very happy to be a Colombian who sings to Canadians and who puts up our musical roots ”, he commented

Toronto has been a city with great Latin influence. Canada has received mixtures of different cultures and they have formed a variety of styles that locals and visitors enjoy. It has been one of the countries that receive the foreign musicians as part of a great family and give them the opportunity to present their work. They have a great affection for Caribbean music.

Honor to whom honor is due – Johnny Cruz

This month I hope to be able to pay tribute to great figures of our Latin music, who have worked tirelessly for years to make our music very high.

I want to greet my great friend Larry Harlow and wish him a speedy recovery. Larry Harlow is an American artist and performer, composer and producer of Cuban son, Montuno, Afro-Cuban jazz, mambo, guaracha, cha-cha, and salsa, hailing from Brooklyn, New York. Harlow, who is known for his mix of Afro-Cuban jazz and piano playing styles, studied music in the 1950s in Cuba, but was unable to complete his studies before the 1959 Cuban Revolution, forcing him to leave the island.

The Harlow Orchestra was the first to sign with Fania Records, Harlow has also produced more than 106 albums by various artists and more than 50 albums of his own authorship, in addition to those he produced for Fania. Among his most popular albums were “Abran Paso” and “Tributo a Arsenio Rodríguez” with Ismael Miranda as the vocalist. He also appeared with La Fania All-Stars, in the film, Nuestra Cosa Latina.

Harlow recorded one of his most momentous albums in just two days. Under the simple title of Salsa, it pays homage to the Cuban roots of tropical music, combining the sound of trumpets and trombones with two violins that evoke the aesthetics of the charanga of groups such as Orquesta Aragón.

With “The portfolio”, a version of a song by Arsenio Rodríguez, Harlow finds his greatest success. Thanks to the singers Adalberto Santiago and Junior González, the nickname “the wonderful Jew” arises. In 1972, salsa was in full swing. Larry Harlow, meditates on a musical concept for the Afro-Caribbean music market. Inspired by the success of the Anglo-Saxon opera, “Tommy”, Harlow was preparing for the launch of a similar concept, aimed at the salsa market.

For 1973 the opera Hommy, using the lyrics of Heny Álvarez, tells the story of a boy who, although blind and deaf, had a great talent for percussion. The outstanding musicians of the time and singers such as Justo Betancourt, Cheo Feliciano, Adalberto Santiago, Junior González, Pete “El Conde” Rodríguez and Celia Cruz joined.

The combination of musicians and voices achieved its goal with a recording that established a lecture in the history of Afro-Caribbean music with a radiant exhibition that captured the airwaves and the imagination of the salsa audience. The songs “Es un Varón”, “El Día De Navidad”, “Quirinbomboro”, “Gracia Divina”, “Cari-Caridad” and “Soy Sensacional” were undoubted radio hits that became themes of dance and discussion among all the salseros.

It was the first time that an opera, Spanish-speaking, and in the salsa guild, was directed to the populace. Salsa got dressed up and that legacy opened the doors for the Afro-Caribbean musical tradition to now visit the most prestigious venues in the world.

That is the legacy of “Hommy”, one of the best recordings of the time, which brought together the best musicians of the moment in an expression that transcended time; and, in turn, he brought Celia Cruz to the salsa market and placed her in a seat of honor which she never left. But more importantly, “Hommy” took Salsa to a new place among audiences. What a contribution from Larry Harlow!

I also want to send my regards and appreciation to Ralph Irizarry. Recognized as one of the timpanists with the greatest “swing”, Ralph Irizarry has a distinctive style that has allowed him to leave an indelible mark in the groups where he has played. Born in Harlem Latino New Yorker, Ralph is a self-taught musician who learned his trade by listening to his brother’s records and the music of his idols in nightclubs, where he used to sneak into when he was 16 years old.

His family moved to Puerto Rico when Ralph was in his teens; There he acquired his first professional experiences with La Terrífica, El Gran Combo, La Sonora Ponceña and many other groups. After three years on the island, Ralph returned to New York, where he began playing with local groups.

One winter night in 1978, he met the legendary Ray Barreto at Manhattan’s Corso Nightclub and began a productive working relationship that would result in five extraordinary recordings. Ralph has recorded with David Byrne, Paul Simon, Harry Belafonte, Earl Klugh, Juan Luis Guerra, Cachao, Celia Cruz and Yomo Toro, although he is widely recognized for his musical relationship with Rubén Blades and Seis Del Solar, with whom he remained. recording and performing internationally for 13 years.

His musical contributions have also been fundamental in the recording of two Latin jazz albums made by Seis del Solar for the Messidor Records label. Currently, he is one of the most sought after musicians who has kept working on commercials and film and television soundtracks.

His charisma also allowed him to develop an unexpected acting career: he acted in The Mambo Kings, playing the role of Pito Fernández. In the summer of 1996, Ralph participated along with Tito Puente in the show Master Timbaleros, presented at S.O.B.’s in New York. This historic concert was the culmination of 26 years of dedication, practice, and love of music. He founded the group Timbalaye, a septet with a strong big band sound.

The group combines contemporary Latin jazz with diverse tropical rhythms (timba and songo) and traditional Afro-Cuban rhythms (bomba, cha cha chá and son montuno). Their innovative sound has allowed the group to perform weekly at various venues in New York. Among his most recent projects is a recording at Birdland for a compilation to be released by the RCA Records label. Timbalaye is considered the force of Latin jazz. My hug and respect to you Ralph!

I am happy to express my gratitude and admiration to a powerful woman, Director of Taínos Tower and Vice President of the Museum of Salsa: María Cruz.

María Cruz was born in Carolina, Puerto Rico. In 1966 she came to New York looking for new opportunities. While studying at Manhattan Community College, she began working with the East Harlem Pilot Block Redevelopment Project. Although she may have had no idea at the time, that job was the beginning of her career as a community activist and advocate for social services. As a community worker at the East Harlem Pilot Block, she helped design and offer a tenant orientation in preparation for the occupation at Taino Towers.

Later, she became a Building Representative and worked with tenants regarding apartment issues, rent, social service issues, and Section 8. Maria Cruz has been involved in many community activities:

From 1984 to 1989; She served as president of the Tenants Association of her apartment building. She was vice president of the East Harlem Little League Baseball organization. In her spare time, she organized bus trips for neighborhood children to amusement parks and ball games. Encouraged and assisted several tenants to return to school and continue their education, so that they can be trained and empowered to return to the workforce and leave Public Assistance. Ms. Cruz earned her RAM (Registered Apartment Manager) certificate from NYU and is registered as a Certified Leasing Professional.

Currently, Ms. Cruz is the Executive Director of ARCO Management Inc. / Taino Towers. She has always been a strong activist for the community. In the summer of 1999, Ms. Cruz organized the first annual Taino Family Day. Day in which all residents and members of the East Harlem community participate and celebrate a day of unity. On Taino Family Day, residents rent “kioscos” food stalls and sell various ethnic foods, dance to the rhythm of various musical bands, and children enjoy activities such as face painting, puppet theater, and a petting zoo.

Each year, Ms. Cruz focuses on a different topic such as: education, music, tributes, and family values. As Executive Director, one of her greatest accomplishments was the renovation of the Touro College building. She is currently a board member of the East Harlem Council for Human Services and works closely with local politicians and representatives.

In 2002, Ms. Cruz along with Irving “Magic” Johnson opened the Magic Johnson Computer Learning Center. This program provides computer classes to Taino Towers and the East Harlem Community. As Executive Director, she was also able to oversee the completion of the Senior Park at Taino Towers.

In the summer of 2003, voted by the majority of the tenants, the Park for the elderly was renamed the Maria Cruz Park for the elderly. In September 2019, she was honored with the Eugenio María de Hostos Award from the Puerto Rican National Association for her commitment to the East Harlem Community. People like Mrs. Cruz are exemplary citizens of the Latino community in the United States, and in New York.

Do not stop listening to the new single: “Gracias”, and the first solo production of Papo Rosario, produced by the arranger and musician Isidro Infante. Rosario is grateful to be alive and to be able to walk after being bedridden as a result of a car accident. Papo Rosario is a world-class artist who has put the name of Puerto Rico high. Rosario, withdrew in 2019 from the group considered the “university of salsa”, El Gran combo de Puerto Rico, after having an accident and presenting health problems. Now, he affirms that he already feels ready to resume his musical career with the launch of his first solo production by producer Isidro Infante. Much success in this new stage.

I highly recommend that you follow the track of Quintero’s Salsa Project, a Venezuelan salsa group based in New York, nominated for a Latin Grammy and led by cousins Luisito and Roberto Quintero, released an album in which they pay tribute to the work of La Dimensión Latina, the orchestra that represented a before and after in the history of this musical genre in Venezuela.

The band wanted to go back to the 60s to remember that particular style with which La Dimensión Latina championed Venezuelan salsa: “Many of the world’s salsa players and Venezuelans identify with this rhythm. We, the Quintero, have always been loyal fans of these great teachers. With this album we wish to pay tribute to those who today are a world icon of salsa ”, they said through their networks. “Ya tú lo verás”, promotional single from the album composed by Oscar D’León, was arranged by the legendary trombonist and director of La Dimensión Latina, César Monges, better known as “Albóndiga”.

The album is the second released by Quintero’s Salsa Project, following their debut project, Nuestro Hogar, which was nominated for the 2019 Latin Grammy for Best Salsa Album. In that same ceremony, Luisito Quintero, one of the great Venezuelan percussionists who make a professional life in the United States, received the gramophone as a member of the Spanish Harlem Orchestra, which was recognized for his Anniversary album as Best Latin Tropical Album. Quintero is also a member of the group of the great pianist Chick Corea. Do not miss it!

The invitation to tune in to the new Fm / Internet radio station on Live365.com continues: Salsagallery. Good music, interviews with the artists and much more.

At the Spanish Harlem Salsa Gallery Museum we are happy to say that we are gradually returning to our activities and we will be opening the gallery sporadically. We do not stop, we continue to work for our music and we will always keep you informed through our social networks. We hope to have more news shortly and that we can return to normal soon.