• Skip to primary navigation
  • Skip to main content

International Salsa Magazine

  • HOME
  • Previous editions
    • 2026
      • ISM / March 2026
      • ISM / February 2026
      • ISM / January 2026
    • 2025
      • ISM / December 2025
      • ISM / November 2025
      • ISM / October 2025
      • ISM / September 2025
      • ISM / August 2025
      • ISM / July 2025
      • ISM / June 2025
      • ISM / May2025
      • ISM / April 2025
      • ISM / March 2025
      • ISM / February 2025
      • ISM / January 2025
    • 2024
      • ISM / December 2024
      • ISM / November 2024
      • ISM / October 2024
      • ISM / September 2024
      • ISM / August 2024
      • ISM / July 2024
      • ISM / June 2024
      • ISM / May 2024
      • ISM / April 2024
      • ISM / March 2024
      • ISM / February 2024
      • ISM / January 2024
    • 2023
      • ISM / December 2023
      • ISM / November 2023
      • ISM / October 2023
      • ISM – September 2023
      • ISM – August 2023
      • ISM July 2023
      • ISM Edition June 2023
      • ISM – May 2023
      • ISM April 2023
      • ISM March 2023
      • ISM February 2023
      • ISM January 2023
    • 2022
      • ISM December 2022
      • ISM November 2022
      • ISM October 2022
      • ISM September 2022
      • ISM August 2022
      • ISM July 2022
      • ISM June 2022
      • ISM May 2022
      • ISM February 2022
      • ISM January 2022
    • 2021
      • ISM December 2021
      • ISM November 2021
      • ISM October – 2021
      • ISM September 2021
      • ISM August 2021
      • ISM July 2021
      • ISM May 2021
      • ISM April 2021
      • ISM June 2021
      • ISM March 2021
      • ISM February 2021
      • ISM January 2021
    • 2020
      • ISM December 2020
      • ISM November 2020
      • ISM October 2020
      • ISM September 2020
      • ISM August 2020
      • ISM July 2020
      • ISM June 2020
      • ISM May 2020
      • ISM April 2020
      • ISM March 2020
      • ISM February 2020
      • ISM January 2020
    • 2019
      • ISM December 2019
      • ISM November 2019
      • ISM October 2019
      • ISM Septembre 2019
      • ISM August 2019
      • ISM July 2019
      • ISM June 2019
  • Download Salsa App
    • Android
    • Apple
  • Spanish

Search Results for: Bobby Cruz

Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music
Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label
Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

Warner Music Latina
The world of Latin Music Record Labels

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

Home

Orestes Vilató is one of the most influential figures in the world of Latin percussion

The Cuban multi-percussionist, Orestes Vilato, is undoubtedly one of the greatest figures in the history of Cuban drums known as timbales.

He is one of the most influential figures in the world of Latin percussion.

He was born on May 4, 1944 in Camagüey, Cuba, and currently resides in San Francisco, California in the United States.

He has worked with many of the best exponents of Cuban popular dance music and Latin jazz, from José Antonio Fajardo and Israel López (Cachao) to Rubén Blades and Carlos Santana.

He is one of the most influential figures in the world of Latin percussion. He was born on May 12, 1944 in Camagüey, Cuba, currently resides in San Francisco, California in the United States
Orestes Vilato is one of the most influential figures in the world of Latin percussion

During the 1950s, the Vilato family moved to New York, the world capital of salsa, where the young Orestes would rise to fame as an innovator of his beloved traditional instrument, “Los Timbales.

While living in New York City for 25 years, Orestes was intimately involved with many musical organizations that played key roles in shaping the course of Latin music around the world.

Among the many groups were: Fania All Starts (founding member), Ray Barretto, Tipica 73 (founding member), Los Kimbos (founder-director), Tito Puente, Johnny Pacheco, Cheo Feliciano, Ismael Rivera, Joe Cuba, Eddie Palmieri, Ruben Blades, La Lupe, Celia Cruz, Rolando La Serie, Chico O’Farril, Lionel Hampton, Los Chavales de España, Cal Tjader.

Other artists he has recorded or worked with include: Winton and Bradford Marsalis, Paco De Lucía, Whitney Houston, Linda Ronstadt, Aretha Franklin, Willie Nelson, Herbie Hancock, McCoy Tyner, Cachao, Andy García, Emilio Estefan, Gloria Estefan, Paquito de Rivera, Dave Valentín, Mongo Santamaría, Armando Peraza, John Santos, Rebeca Mauleon, Giovanni Hidalgo and Raúl Rekow.

In 1980 he moved from New York to San Francisco, California, where he worked with Armando Peraza, in the band of Chicano rocker Carlos Santana.

He later recorded with American jazzmen Bobby Hucherson and Buddy Montgomery, and with Cuban percussionist Luis Conte.

He also works with Jon Santos’ Batachanga Orchestra and Machete Ensemble.

He is one of the most influential figures in the world of Latin percussion. He was born on May 12, 1944 in Camagüey, Cuba, currently resides in San Francisco, California in the United States
Orestes Vilató Born May 12, 1944 in Camagüey, Cuba

In 1992 he recorded with Israel López (Cachao) as well as with Cuban percussionist José Luis Quintana (Changuito).

In 2009 he recorded his production entitled Orestes Vilató ?- Its About Time, with a repertoire in the style of Salsa, Latin Jazz, Descarga.

In 1981, Mr. Vilato moved to the San Francisco Bay Area, where he continues to reside with his family.   From 1980 to 1989 he recorded and toured with Carlos Santana’s renowned band.

Orestes was nominated for a Grammy in 1995 (Latin Jazz category) for his CD, Ritmo y Candela con Patato y Changuito. In 2009 his solo CD Its About Time was nominated for a Latin Grammy.

Orestes has recorded several film soundtracks including  Our Latin Thing, Mambo Kings, Carlito’s Way, Steal Big Steal Little, The Bird Cage, Dance With Me, Just A Ticket, Things To Do In Denver and The Lost City.

He has been a special guest artist at multiple jazz festivals around the country and in Puerto Rico, including the San Jose Jazz Festival.   He has performed and taught at numerous music conservatories including the Berkeley School of Music, UCLA, the University of Fresno, Stanford University, as well as many conservatories abroad.

Orestes was honored at the Yerba Buena Garden, Monterey and San Francisco Jazz Festivals.

Orestes’ style is one of the most imitated and emulated among recording artists.

Orestes Vilató It's about time
Orestes Vilató It’s about Time

Credits
Acoustic Bass – Carlitos Puerto Jr.
Backing Vocals, Handclaps – James Zavaleta
Bass – René Camacho
Bongos, Cowbell – Johnny “Dandy” Rodriguez
Co-producer, Timbales, Bongos, Lead Vocals, Cowbell, Cajón, Guiro, Maracas, Claves, Handclaps, Backing Vocals, Music Director – Orestes Vilató
Congas – Joey De León
Engineer [Assistance] – Joshua Blanchard
Engineer, Mixed By – Jimmy Branly
Executive Producer – Camerina Campillo, Ralph Campillo
Flute, Soprano Saxophone, Alto Saxophone, Tenor Saxophone – Justo Almario
Lead Vocals, Handclaps, Backing Vocals – Adonis Puentes
Mastered By – Peter Doell
Piano – Alberto Salas
Piano, Arranged By, Handclaps, Backing Vocals, Music Director – Rebeca Mauleón
Producer [Associate] – Manolo Santana
Tres, Acoustic Guitar – Ramón Stagnaro
Trumpet – Luis Eric González*, Sean Billings

Home

Tito Puente’s must-hear: Records you won’t be able to forget

North America / Unites States

The best and more emblematic Tito Puente’s records

Ernesto Antonio Puente, better known as Tito Puente, El Rey del Timbal, was a recognized percussionist in the music industry. He was born in Harlem, New York on April 20, 1923.

Those who knew him as a child considered him very active. He was always looking for objects to generate sounds and make noise. The New Yorker, of Puerto Rican parents, began his music studies too young. At an early age he learned to play percussion and piano.

He was heavily influenced by jazz artists and Gene Krupa, considered the most influential drummer of the 20th century. Puente participated in various local bands and was part of the Machito group; musician and singer of Cuban origin who contributed to the creation of Afro-Cuban jazz.

Remember the great percussionist
Tito Puente made history with his unique style

Their first steps

At the age of fifteen he made his debut in a Miami orchestra. He amazes everyone with his ability for Latin perc battledussions.
For seven years he studied piano and drums. He then attended the Juilliard School, a conservatory of the arts located in New York. His musical training was very solid, which led him to become a great figure of the genre.

It was part of the development of rhythms and fusions that led to the success of salsa. However, he wasn’t a big fan of that term. Although he was known as a “salsa ambassador”, when asked about it, he responded in a humorous way:

“Salsa is what I put in spaghetti. What I play is Cuban music”, he repeated over and over again, extolling the roots of Afro-Caribbean music.
In the 1940s, he decided to form his own band, the Picadilly Boys, specializing in Latin jazz. They received the support of Tico Records to make their first musical recording. His career was just beginning. At the end of the 50s, “Dance Manía”, one of the artist’s most popular albums, was released.

Puente walked among the mambo, bossa nova and Afro-Cuban jazz. In the 60s, he ventured into salsa, without leaving behind other rhythms that characterized him.

The timbalero did not hesitate to support talented young people, Sophy from Puerto Rico recorded his first productions under the recommendations of Puente. Puente was in charge of the production, arrangements and instruments. It was a pleasure for her to receive the affection that he gave her. He treated her like a daughter and learned a lot from him; Celia Cruz was another of the artists who had the honor of working with “El Maestro”.

The sound of their timpani was known worldwide. He recorded more than a hundred albums, received a star on the Hollywood Walk of Fame in 1969, as well as the key to New York City and different nominations: Grammy Award for artistic career, Grammy Hall of Fame Award, Latin Grammy Award for Best Salsa Album, Grammy Award for Best Traditional Tropical Latin Album, Latin Grammy Award for Best Traditional Tropical Album, Grammy Award for Best Salsa Album and Grammy Award for Best Latin Recording.

Throughout his career, he had the opportunity to work with several record labels including: Charly Records, BMG, RCA Victor, Fania Records, Sony Discos and Concord Picante.

Most recognized albums:

Dance Mania, 1978.

Dance Manía, 1958 was the artist’s first album. Considered the most famous percussionist. The study work, entered in 2002, in the National Recording Registry; list of recordings that are considered important and part of the culture and history of the United States. It is also found in the 1001 Albums You Must Hear Before You Die, a music reference book founded in 2005.

The history of Latin music in the United States took a cultural turn after the appearance of Dance Manía. It was recorded under the voice of the Puerto Rican Santos Colón, in Spanish. They were generally performed in the native language of the United States or only as instrumental music.

Tito Puente wanted to break down barriers and have the American public listen to the pieces in Spanish. The album is positioned as the most famous Latin album of all time, surpassing successful artists of the time like Héctor Lavoe and Celia Cruz.

Homenaje a Beny, 1978.
Tito Puente made history with this album, by obtaining his first Latin Grammy. It was the winning album for Best Latin Music Album. With the help of his orchestra, he created an unprecedented album, full of flavor; an album that highlighted Cuban origins and fusions. A heartfelt tribute to the remembered Benny Moré, Cuban singer and musician who died in 1963. “Homenaje a Beny” featured 17 pieces of music.

Tito Puente - Nobody will have his wonderful character
Tito Puente ‘s grimaces while performing

Cuba y Puerto Rico son…, 1966.
The career of the remembered Cuban singer Celia Cruz was on the rise. In 1966, Tito Puente decided to contact her to work together. They established a kind of association that was maintained through the years. In addition, they became very close friends, a bond that went beyond the musical realm.

Cruz appreciated him and was saddened after his death. In her autobiography “Celia, mi vida” she recalled the day she received the terrible news. She considered him an authority on Cuban music and admired his career.“Tito was always in charge of the arrangements, and he liked to work at dawn. We would go out to dinner, and when we returned, Tito would stay until four in the morning composing arrangements for what we were going to record the next day.

Although we were not very lucky with our recordings, Tito and I did very well with the tours. Together we travel to many countries. It was during those trips that we developed that great friendship that we had, ”said La Guarachera del Mundo.

In addition to “Cuba y Puerto Rico Son”, they recorded five more albums: Quimbo Quimbumbia (1969), Etc., Etc., Etc. (1970), Alma con alma (1971), En España (1971) and Algo especial para memoria (1972).

Timbalero Tropical (1998)
One of the last works of the artist and that featured fifteen songs. He worked hand in hand with the RCA label. The album stood out with works such as: El Timbal, Mi Guaguancó, Lo Dicen Todo, Mambo Macoco, Mambo and Preparen Candela. Topics that were very popular at the time and that today continue to sound at family gatherings. They are classic salseros that do not go out of style.

“Oye como va” was a song written by Puente in 1963. However, it was rock guitarist Carlos Santana who popularized it. The song went international and was positioned on the Billboard Hot 100, a list that ranks the best-selling hits in the United States. However, he was not the only one to cover it: Celia Cruz, rapper Gerardo Mejía, Bobby Hutcherson, Joe Cuba Sextette and Cheo Feliciano. When he presented the theme on stage he affectionately presented Santana as its author.

This 2020 marks the 20th anniversary of the physical disappearance of the great: Tito Puente. He passed away on May 31, 2000. His Caribbean flavor, his big smile and his white hair left a great void in the entertainment world. Puente left a great legacy. He contributed to the expansion of Latin music in the United States and served as a composer, percussionist, conductor, and performer.

His exaggerated grimaces, his style, energy, and his skill with the instrument earned him worldwide recognition. In addition to positioning him as an admirable figure among colleagues and young people who want to follow in his footsteps. Simply unforgettable!

 

Home

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 17
  • Page 18
  • Page 19

International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.