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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America — Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra — An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

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“Alfareros” launches “Guerrera”

One of the countries located in the Caribbean, we have the Dominican Republic being the 2nd largest island in the Caribbean, where the most popular music is Spanish and African, in rhythmic, tonal and harmonic aspects.

The Catholic Music Ministry Alfareros, are the winners of the Latin GRAMMY 2018 in the category “Christian Album in Spanish”, released their most recent single entitled “Guerrera”

Which is a sticky musical cut of meringue with a typical flavor, which serves as a tribute to all women who face the battles and phases that life holds for them every day as true warriors.

The launch coincides with the celebration of 25 years in the art of ALFAREROS. Junior Cabrera, director of Alfareros and composer of the single, affirms that “Guerrera”, “is a hymn of hope and with it we want to recognize all the women fighters, who without fear have faced or still face diseases, abandonment, discrimination or violence”.

Felina Tejada, is the main interpreter of the song and one of the most recent members of the group, shares that “this song is a call for joy and faith, in this time of trials in which the world is facing the pandemic of COVID-19 ”

Along with the song, a video clip has also been released, shot in the city of Santiago de Los Caballeros, Dominican Republic, directed by Kelvin J Bido and in which some twenty (20) “warriors” appear as protagonists, whose testimonies have been growth and blessing for many people.

The single and the video are now available on the YouTube and Spotify digital platforms, as well as on the Ministry’s social networks (@alfareros).

Alfareros - Guerreras — Alfareros lanza Guerrera integrantes

Alfareros, directed by Junior Cabrera. Its vocalists are Katia del Cid (Guatemala), María Fernanda Wilches (Colombia), Oscar Roque (El Salvador) and the Dominicans Felina Tejada, Artemio Vargas and Fermín Amador.

They were winners of the Casandra Award 2005 from the Association of Art Chroniclers of the Dominican Republic as Religious Association of the Year and the Latin GRAMMY® 2018 for their production “70 times 7”.

They are the first and only Christian group to perform a full house concert at the Altos de Chavón Amphitheater with the concert “A Chavón for you” in 2005. This concert was also nominated at the 2006 Casandra Awards in the Concert of the Year category: first time for a religious concert.

Throughout their career they have performed in mass meetings and concerts throughout the Dominican geography, as well as in the United States, Mexico, Colombia, Panama, El Salvador, Nicaragua, Puerto Rico, Guatemala, Ecuador, Peru. They were also part of the artistic attractions of the World Youth Days in Sydney (Australia), Rio de Janeiro (Brazil) and Panama.

The musical productions they have are: Un Canto Nuevo (1995); Do what He tells you (1997); Pa’Lante (2000); The Day Has Come (2004); From Blessing to Blessing (2008); All my Love is For You (2011); 70 times 7 (2018).

All are available for free download on their web portal www.alfareros.do

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Mark Weinstein Flutist, composer and arranger

North America / United States / New York

With his heart in jazz, Weinstein contributed greatly to the development of the salsa trombone by playing and arranging

Flutist, composer and arranger, Mark Weinstein began his study of music at age six with piano lessons from the neighborhood teacher in Fort Green Projects in Brooklyn where he was raised.

Between then and age 14 when he started to play trombone in Erasmus Hall High School, he tried clarinet and drums. Playing his first professional gig on trombone at 15, he added string bass, a common double in NYC at that time.

Mark learned to play Latin bass from Salsa bandleader Larry Harlow. He experimented playing trombone with Harlow’s band and three years later, along with Barry Rogers, formed Eddie Palmieri’s first trombone section, changing the sound of salsa forever.

With his heart in jazz, Weinstein was a major contributor to the development of the salsa trombone playing and arranging. He extended jazz attitudes and techniques in his playing with salsa bands.

His arrangements broadened the harmonic base of salsa while introducing folkloric elements for authenticity and depth.

Flutist, composer and arranger, Mark Weinstein began his study of music at age six with piano lessons from the neighborhood teacher in Fort Green Projects in Brooklyn — Mark Weinstein Flutist, composer and arranger

The only horn in a Latin jazz quintet led by Larry Harlow in the jam session band at the Schenks Paramount Hotel in the Catskills

The only horn in a Latin jazz quintet led by Larry Harlow at the jam session band at Schenks Paramount Hotel in the Catskills, soloist and arranger with Charlie Palmieri in the first trumpet and trombone salsa band in NYC, arranger and featured soloist along with the great Cuban trumpet player Alfredo Chocolate Armenteros in Orchestra Harlow, and with the Panamanian giant Victer Paz in the La Playa Sextet, and with the Alegre All Stars, Mark’s playing and arranging was a major influence on Salsa trombone and brass writing in the 60s and 70s.

Mark Weinstein continued to record with Eddie Palmieri, with Cal Tjader and with Tito Puente. He toured with Herbie Mann for years, played with Maynard Ferguson, and the big bands of Joe Henderson, Clark Terry, Jones and Lewis, Lionel Hampton, Duke Pearson and Kenny Dorham. In 1967 he wrote and recorded the Afro-Cuban jazz album, Cuban Roots for the legendary salsa producer Al Santiago.

It revolutionized Latin jazz; combining authentic folkloric drum ensembles with harmonically complex extended jazz solos and arrangements. Chick Corea was on piano and the rhythm section included the finest and most knowledgeable Latin drummers: Julito Collazo, Tommy Lopez Sr. and Papaito (timbalero with La Sonora Matancera).

El único cuerno en un quinteto de jazz latino liderado por Larry Harlow en la banda de jam session del Hotel Schenks Paramount en los Catskills, solista y arreglista con Charlie Palmieri en la primera banda de salsa de trompeta y trombón en NYC, arreglista y solista junto con el gran trompetista cubano Alfredo Chocolate Armenteros en Orchestra Harlow, y con el gigante panameño Victer Paz en el Sexteto de la Playa, y con los Alegre All Stars, el hecho de que Mark tocara y arreglara fue una gran influencia en la escritura del trombón de salsa y los metales en los años 60 y 70.

Mark Weinstein continuó grabando con Eddie Palmieri, con Cal Tjader y con Tito Puente. Hizo giras con Herbie Mann durante años, tocó con Maynard Ferguson y con las grandes bandas de Joe Henderson, Clark Terry, Jones y Lewis, Lionel Hampton, Duke Pearson y Kenny Dorham. En 1967 escribió y grabó el álbum de jazz afrocubano Cuban Roots para el legendario productor de salsa Al Santiago.

Revolucionó el jazz latino, combinando auténticos conjuntos de tambores folclóricos con solos y arreglos de jazz extendido armónicamente complejos.

Chick Corea tocaba el piano y la sección rítmica incluía a los mejores y más conocedores bateristas latinos: Julito Collazo, Tommy López Sr. y Papaito (timbalero de la Sonora Matancera).

A principios de los 70 Mark se tomó un tiempo libre de la música para obtener un doctorado en filosofía con una especialización en lógica matemática.

Se convirtió en un profesor universitario y sigue siéndolo hasta el día de hoy. Cuando regresó a la escena musical en 1978 tocando la flauta, escribió produjo y grabó las Suites de los Orishas con la cantante Olympia Alfara, el gran pianista de jazz colombiano Eddy Martínez y los percusionistas Steve Berrios, Julito Collazo, Papaito y Papiro junto con un coro afrocubano. Inédito hasta hace poco, la música de las Suites de los Orishas se convirtió en el tema del Sunday Salsa Show de Roger Dawson en WRVR.

Mark Weinstein volvió al jazz con una venganza, trabajando en conciertos y grabando más de una docena de CDs desde 1997.

Seasoning, su primer CD de flauta experimentó con diferentes escenarios para la flauta, incluyendo un cuarteto con el vibrafonista Bryan Carrott y Cecil Brooks III en la batería y un trío de flauta y dos guitarras con Vic Juris y Rob Reich.

En 1998, Mark grabó Jazz World Trios con el maestro guitarrista brasileño Romero Lubambo y el premiado percusionista Cyro Baptista.

Su exploración de temas brasileños con guitarra clásica y percusión contrastaba con un trío de freebop con Santi Debriano en el bajo y Cindy Blackman en la batería.

Jean Paul Bourelly y Milton Cardone completaron el conjunto con música basada en temas de santería.

El lanzamiento de Three Deuces en 2000, emparejó a Mark con los guitarristas Vic Juris, Ed Cherry y Paul Meyers.

Mark continued to record with Eddie Palmieri, Cal Tjader and Tito Puente — With his heart in jazz, Weinstein contributed greatly to the development of the salsa trombone by playing and arranging – Mark Weinstein

Because of limited distribution and more demand that albums available, Mark rerecorded the material from the original Cuban Roots with new arrangements and the help of such giants of Cuban music as pianist Omar Sosa, percussionists Francisco Aquabella, Lazaro Galarraga, John Santos, Jose De Leon, and Nengue Hernandez. It was co-produced with his nephew, trombonist, violinist and arranger Dan Weinstein for Michael McFadin and CuBop Records.

In 2002 Mark had the incredible opportunity to go to Kiev, Ukraine, where his father was born, to record the music of the Ukrainian composer Alexey Kharchenko. Milling Time, the record that they made, stretched his playing in a number of directions, from modern classical music to smooth jazz to Ukrainian folk music.

He continued his exploration of his roots with a jazz album of Jewish music with Mike Richmond on bass, Brad Shepik on guitar and Jamey Haddad on drums and percussion.

He then turned to Brazil and the music of Hermeto Pascoal’s Calendario do Som, entitled Tudo de Bom with guitarist and vocalist Richard Boukas, Nilson Matta on bass, Paulo Braga on drums and Vanderlei Pereira on percussion.

In 2005 he began his ongoing association with Jazzheads record recording another version of Cuban Roots called Algo Más, with Jean Paul Bourelly playing electric guitar, Santi Debriano on bass, Thelonious Monk award winning percussionist and vocalist Pedrito Martinez, as well as Nani Santiago, Gene Golden and Skip Burney on congas and batá drums.

His next release on Jazzheads was O Nosso Amor with Brazilian jazz masters Romero Lubambo, Nilson Matta and Paulo Braga along with percussionists Guilherme Franco and Jorge Silva.

In the early 1970s Mark took time off from music to pursue a doctorate in philosophy with a specialization in mathematical logic. — Mark Weinstein He became a university professor and continues to be one to this day

This was followed by Con Alma, a Latin Jazz album featuring Mark Levine on piano, Santi Debriano on bass, Pedrito Martinez playing conga and drummer Mauricio Hererra.

Next a straight-ahead album, Straight No Chaser, with guitarist Dave Stryker, bassist Ron Howard and Victor Lewis on drums. A return to Brazilian music, Lua e Sol, saw Romero Lubambo and Nilson Mata joined by award winning percussionist Cyro Baptista

Mark Weinstein took time out from Jazzheads to record an album for Otá records in Berlin with Grammy nominated pianist Omar Sosa playing vibes, marimbas and piano along with Ali Keita on balafon, Mathais Ogbukoa and Aho Luc Nicaise on African percussion, bassist Stanislou Michalou and Marque Gilmore on drums. Back to Jazzheads, Mark recorded Timbasa with the percussion team of Pedrito Martinez and Mauricio Hererra, joined by Roman Diaz with the young giants Axel Laugart on piano and bassist Panagiotis Andreou. This was followed by Jazz Brasil with NEH Jazzmaster Kenny Barron on piano along with Nilson Matta and drummer Marcello Pellitteri.

His most recent album, El Cumbanchero was recorded with a string ensemble and arranged by Cuban piano virtuoso Aruán Ortiz, along with Yunior Terry on bass and percussionists Mauricio Herrera and Yusnier Bustamante.

Next up is an album of tangos with GRAMMY and Latin GRAMMY nominee, bassist Pablo Aslan, and featuring Latin GRAMMY winner Raul Jaurena playing the bandoneon, pianist Abel Rongatoni and guitarist Francisco Navarro. And many more surprises to come.

Mark took time from Jazzheads to record an album for Otá records in Berlin with Grammy-nominated pianist Omar Sosa — Back at Jazzheads, Mark recorded Timbasa with the percussion team of Pedrito Martinez and Mauricio Hererra, along with Roman Diaz with young giants Axel Laugart on piano and bassist Panagiotis Andreou

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Gerardo Rivas and solo single

“A derretir el hielo” is Gerardo Rivas’ first single

Puerto Rican Gerardo Rivas delights his followers with the launch of his first solo song. “A derretir el hielo” is a salsa, composed by Juan José Hernández and Victor Sanabria López, with musical production by Marcos Sánchez. A few weeks after its premiere, the video clip has almost thirty thousand views on YouTube. The work leads to mysticism and contains a refreshing proposal. The direction was the work of Giova González and was filmed in San Juan, Puerto Rico.

“Vamos a juntar los cuerpos bella, vamos a subir al cielo, vamos a prender la vela bella, vamos a derretir el hielo” the chorus quotes.

Gerardo is starting a new adventure

After more than a decade belonging to the group NG2, Puerto Rican salsa duo Rivas decided to try it on their own.

“With great humility I present my first solo work. All my life I have been involved in music and daring to do a solo project feels very good “, declared Rivas

The singer is the son of Jerry Rivas, who belongs to “El Gran Combo”. From a very young age he has been immersed in the musical world. He was the vocalist of the group “Gerardito y los rockolos”. In addition, it has around twenty-five years of experience.

Rivas has always been a believer in salsa, bets on it and defends it in each presentation. A faithful representative of the genre!

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That’s how the Latin Grammys were

The 21st edition of the Latin Grammy

As expected, due to the global pandemic situation that hit us this year, the awarding of the 21st edition of the Latin Grammy was held online. In this way, neither the public nor the red carpet had participation this year. Some creatives recreated them in their homes and took the opportunity to take their respective photography.

The gala was held in the city of Miami with headquarters in other cities in Latin America. Several of the artists’ participations were also carried out under this modality.

The musical presentations were opened by the J Balvin show, one of the great favorites of the night. Who also broke a Guinness record for more nominations, surpassing the title obtained by Calle 13 in 2011. To receive his gramophone, he was dressed in black and then appeared in white. He interpreted the song “Rojo” and dedicated it to those who have had to fight against the COVID-19 virus. Balvin has recognized that this situation has affected him seriously and he has been immersed in depressive pictures.

“My heart is crying,” Balvin commented.

To the surprise of many, his heart actually turned the color of blood. His suit was dyed through some internal mechanism but leaving a large red stain on Balvin’s suit. Really, it seemed like his chest was bleeding incessantly.

J Balvin bled in the stage of the Latin Grammys

“Music humanizes us” was the theme of this year’s meeting. With the singer’s presentation, many were stunned and very sensitive. What did you think of his form of expression?
Natalia Jiménez paid tribute to Julio Iglesias, while the great Hector Lavoe also received recognition. Ricardo Montaner, Ivy Queen and Rauw Alejandro led the tribute.

Jesús Navarro, Ricardo Montaner, Victor Manuelle, Ivy Queen and Rauw Alejandro gave life to the song ‘El Cantante”’ in homage to Héctor Lavoe. Each of the interpreters, from their respective rhythms, created a perfect harmony and joined in a very emotional show. They quickly went viral and comments on social media grew by leaps and bounds. The spectators were pleased by a presentation that moved fibers.

Winners of the night

Natalia Lafourcade, Alejandro Sanz, René Residente, Mike Bahía, Ricky Martín, Caminlo, Rosalía, Bad Bunny, J Balvin, Ozuna, Carlos Vives, Grupo Niche, Eddy Herrera and Daniel Santacruz were the winners of the night. The winners’ social networks were filled with videos of celebration and appreciation. A different night but full of many emotions!

In the Mejor Canción Tropical category, singer-songwriter Carlos Vives shone with his song “Canción para Rubén Blades”, in which Blades participated as a composer. Vives was excited, he did not hesitate to thank Rubén Blades for his support.
“This award with Rubén, congratulations to all the nominees, all the participants, Kany a very big kiss, thank you Sony, thank my entire team, our producers, the artists, Andrés Leal, thank you,” he said in the middle of happiness.

In his social networks he also wanted to dedicate his award to La Academia, his country, his people, each of his followers, his wife and his entire production team. He was also shown celebrating from home, together with family and friends.

In the Mejor Álbum de Salsa category, Grupo Niche shone. Album 40 is a tribute to the group’s musical trajectory. It is the first Latin Grammy that Colombian salseros receive, after having been nominated twice, in 2001 and in 2016.

“We have won the @LatinGRAMMYs for best salsa album for ’40’ our most recent musical production. With great emotion we say to you: Salseros and Nichistas of the world, infinite Thanks! Long live Latin music, salsa, long live the teacher # JairoVarela and long live Colombia!”, They expressed on their Twitter account.

The winning album was recorded for almost a year in studios in Miami, Cali and Puerto Rico. They wanted to maintain the musical guidelines of Jairo Varela and thus remember his roots, without losing his essence.

As Mejor álbum de Merengue/Bachata we have two winners, two Dominicans. A historical event that both celebrate with great fury. Eddy Herrera and Daniel Santacruz were the lucky ones. They tied in one of the closest categories!

Two Dominican Winners — Both Dominicans won the Latin Grammy in the same category

Eddy Herrera has a long history in the genre, known as “El Galán del Merengue”. The followers of his career also celebrated this achievement, being the singer’s first Latin Grammy. “Eddy Herrera Ahora” contains some of his most recent songs.

“It is an immense joy that I also want to share with all my followers and lovers of my performances. Thank you for supporting me throughout these years where you have been faithful to my musical productions ”, he expressed.

The Dominican did not hide his happiness and dedicated himself to thanking those who have supported him during so many years of journey.

“I am extremely grateful to the entire production team, as well as my fans, who are always the impetus to keep going. To achieve this magnificent product, we had, as in other opportunities, the dedication of one hundred percent of our great team, who gave themselves with the charisma, vocation and professionalism of always, an essential symbol of our artistic productions ”, said Eddy Herrera.

For his part, Daniel Santacruz will fondly remember the day that “Larimar” made him the recipient of his first Academy Award. After several nominations, his long-awaited moment finally arrived. In fact, his brother Manny Cruz was also among the nominees.

Even though he was born in the United States, he is of Dominican descent and grew up on its streets. He learned about its culture, its influences and is very proud of its roots.
“Grateful to God, to the Recording Academy and to all those responsible for participating in this important production that represents the sacrifice of many years of career and effort,” expressed the artist.

Santacruz was also part of the singers who entertained the meeting. He appeared from Boca Chica, Dominican Republic to the rhythm of “Larimar”, the promotional song for his album.
The young Dominican posted a video on his Instagram account where he is very happy. He thanked his family, wife, mother and his brother Manny Cruz. To its engineers, musicians, fans and manager. As well as his country, the people who listen and dance bachata, merengue and all his followers. Long live the Dominican Republic!

The event was one of total innovation and, surely, it will become a starting point for other awards. Of course, the dedication and effort on the part of the organization cannot be denied; as well as the artists involved, all left their hearts on stage and showed that better times are to come. So be it!