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Search Results for: Celia Cruz

Génesis of Salsa, its essence, characteristics, rhythm, history and expansión

Salsa and more Salsa

SALSA is the commercial term used since the late 1960s to define a Hispanic music genere, resulting from the synthesis of Cuban son and other Caribbean music genres with jazz and other American rhythms. Salsa has varieties from Puerto Rico, Venezuela, the Dominican Republic, Colombia and other Latin American countries.

From this synthesis, Afro-Cuban and Latin jazz was also born, which has influences from other countries as well. Salsa was developed by musicians of Caribbean origin (Cuban and Puerto Rican) in the Greater Caribbean and New York City. Salsa encompasses various styles such as salsa dura, salsa romantica and timba.

Genesis and expansion of salsa: chronology of themes
Genesis and expansion of salsa: chronology of themes

ESSENCE

Cuban director Machito said that salsa was what he had played for forty years (between 1930 and 1970 approximately) before the musical genre was named. On the other hand, the New York musician of Puerto Rican descent, Tito Puente, denied the existence of salsa as a genre in itself, affirming that “what they call salsa is what I’ve played for many, many years: it’s called mambo, guaracha, chachachá, guaguancó, everything is Cuban music.

The musician Eduardo Morales defines salsa as “a new turn of the traditional rhythms to the sound of Cuban music and the cultural voice of a new generation,” “a representation of Cuban and Hispanic identity in New York.

New York Salsa

It is also argued that the cut in cultural exchange between Puerto Ricans and the United States
New York Salsa

Nevertheless, some authors point out as a fundamental element in the emergence of salsa the role of Puerto Rican musicians and their culture, both on the island of Puerto Rico and in its New York diaspora. In that sense, the specific weight of Puerto Ricans in New York is pointed out, who, although a minority, were
Numerically far superior to any Latin American settlement.

It is also argued that the cut-off in cultural exchange between Puerto Ricans and the United States in New York’s Latin music scene.

MUSICAL CHARACTERISTICS
Rhythm: Uses the clave de son, the rhythmic pattern of the Cuban son, as a base

MUSICAL CHARACTERISTICS

Musical Instruments

The sauce has the following characteristics:

  • Rhythm: It uses as a base the clave de son, the rhythmic pattern of the Cuban son, which can be 2-3 or Melody:
  • In many cases, the melodies used in salsa correspond to those traditionally used in the son montunoa although it can also be assimilated to other genres of Cuban and traditional Caribbean music, including melodies of Latin American popular music.
  • Harmony: It corresponds to that used in Western music.
  • Instrumentation: It uses Cuban percussion instruments popularized since the 1920s such as pailaso timbales, bongo, Cuban güiro, cowbell, two maracas and conga.

Arsenio Rodríguez was the first musician to incorporate the conga or tambo into dance orchestras.

The percussion, the instrumentation is completed with piano, double bass (in many cases electric bass), trumpets, saxophone, trombones, flute and violin.

Puerto Rican Salsa
Puerto Rican Salsa

Puerto Rican Salsa

The influence of Afro-Cuban jazz is determined by the arrangement, although it is not an essential condition in salsa.

RHYTHM

Clave de son the most representative rhythmic cell of salsa is called “clave de son” which is traditionally interpreted by the claves.

Salsa dancers and musicians group the pattern into two parts:
1. A) A part of 3 clave touches where an intermediate counter rhythm is presented.
2. B) A part of 2 keystrokes of clave 2 without a counter rhythm.

The numbers represent the blacks, the plus sign [+] represents the hit of the claves, and the dot [.] represents each quaver.
“son key 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . + . . . + . + . . .
“son key 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . + .

Rumba key
There is another similar rhythmic pattern that is rarely used in salsa, and comes from the Cuban rumba complex. This pattern presents 2 counter-rhythms in one of its parts.
“rumba clave 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . . + . . + . + . . .
“clave e rumba 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . . +

Son Key (3-2)
The clave is not always played directly, but forms the basis of other percussion instruments, as well as the song and accompaniment, which use it as a common rhythm for their own phrases. For example, this is the common rhythm of the bell with harpsichord 2-3:
. . + . + . . . + . . + . . . + clef 2-3
+ . * . + . * * + . * * + . * * Bell coincides with the 2 of key
The plus sign [+] represents a severe blow of the bell.
The asterisk [*] represents a sharp blow of the bell.

Salsa Cubana
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita.

THE TERM SALSA
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita”.

In the mid-1940s, Cuban Cheo Marquetti emigrated to Mexico.

Back in Cuba, influenced by spicy food sauces, he gave that name to his group Conjunto Los Salseros, with whom he recorded a couple of albums for the Panart and Egrem labels. In 1957 he traveled to Caracas-Venezuela for several concerts in that city and it was in Venezuela where the word “salsa” began to be broadcast on the radio to the music made by Cuban soneros inside and outside the island, designating them as “salseros”.

Music author Sue Steward states that the word was originally used in music as a “cry of appreciation for a particular spice or a quick solo,” coming to describe a specific genre of music from the mid-1970s “when a group of “Latin” (Latin American) musicians from New York began examining the arrangements of the great popular classical bands from the mambo era of the 1940s and 1950s.

She mentions that the first person who used the term “salsa” to refer to this musical genre in 1968 was a Venezuelan radio disc jockey named Phidias Danilo Escalona, who was broadcasting a morning radio program called La hora de la salsa (The Salsa Hour) in which Latin music produced in New York was broadcast as a response to the bombardment of rock music in those days (the Beatlemania).

The Time for Salsa According to this version, Phidias Danilo Escalona

Salsa time
Venezuelan radio disc jockey named Phidias Danilo Escalona

What do you play?
What we do, we do with flavor, it’s like ketchup, which gives flavor to food.
What is this ketchup?
Well, that’s a sauce that is used in the United States to flavor the hamburger.Ah…! So what you guys play is sauce? Well, ladies and gentlemen, let’s now listen to the salsa of Ricardo Ray and Bobby Cruz.

Bobby Cruz called Pancho Cristal to baptize with the term “salsa” the new LP that was being launched to the market, Los Durísimos (1968). This version is supported by salsa singers such as Rubén Blades, Tite Curet Alonso and others.
It was lunchtime, time for the dressing, the flavor, and of course, the Cuban son, the guaguancó, the guaracha and the montuno.

Ed Morales also mentions the word as being used to encourage a band to increase the tempo and “put the dancers on top” to welcome a musical moment, [and] express a type of cultural nationalism, proclaiming the warmth and flavor of Latino culture.

He also mentions Johnny Pacheco, who made an album called Salsa na’ má, which Morales translated as “you just need a little bit of salsa or seasoning.

The word salsa to designate music made by “Latinos” in the United States, began to be used on the streets of New York in the late 1960s and early 1970s.

By this time, Latin pop was not a major force in the music heard in the United States as it lost ground to doo wop, R&B and rock and roll.

The emergence of salsa opened a new chapter of Latin music in American popular music where the Fania All-Stars orchestra, directed by Dominican Johnny Pacheco who along with the late lawyer Jerry Masucci founded the important salsa label Fania Records.

HISTORY AND EXPANSION

During the 1930s, 1940s and 1950s, Afro-Cuban music was widely consumed by sectors of “Latino” (‘Latin American’) origin in New York City. Cubans in New York, Puerto Ricans, and other musicians from other countries, based their music largely on elements of Afro-Cuban origin.

According to some musicians and historians, [who?] salsa is a trade name given to all Cuban music in the 1970s. Salsa expanded in the late 1970s and during the 1980s and 1990s.

New instruments, new methods and musical forms (such as songs from Brazil) were adapted to salsa, and new styles appeared like the love songs of romantic salsa.

Meanwhile salsa became an important part of the music scene in Cuba, Puerto Rico, Colombia, Dominican Republic, Venezuela, Panama and as far away as Japan. With the arrival of the 21st century, salsa has become one of the most important forms of popular music in the world.

Origins and instrumentation:
The integration of the tumbadoras and bongo in the groups that played son montuno was a fundamental element in the instrumentation of dance orchestras.

In the late 1920s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba
Bongo and Tumbadoras
Bongo and Tumbadoras

In the late 1920’s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba. In 1928, Gerardo Machado, with the intention of reducing the influence of African elements in Cuban music, prohibited the use of bongo, congas and carnival groups, which caused the charangas orchestras with the use of timbales) to increase their popularity.

Bongo was reintroduced into Cuban popular music in the late 1930s.
Around 1940, Rafael Ortiz’s Conjunto Llave introduced the tumbadoras or congas into an orchestra, instruments that were previously only used in Afro-Cuban folk music.

Arsenio Rodríguez popularized the use of congas by integrating them into his ensemble, introducing the son montuno on a commercial level.

In the 1940’s, Mario Bauza, director and arranger of Machito’s “Los Afro-Cubans” orchestra, added trombones to the son montuno and the guaracha. These innovations influenced musicians such as José Curbelo, Benny More, Bebo Valdés. In the album Tanga (1943), Bauza fused elements of Afro-Cuban music with jazz.

The influence of Afro-Cuban jazz and the mambo developed by Pérez Prado in 1948 led to the introduction of the saxophone in the son montuno and guaracha orchestras. In 1955, Enrique Jorrín added trumpets to the charanga orchestras, which until then only used violin and flute.

By the 1950s, Cuban dance music, i.e., the son montuno, mambo, rumba, and chachachá, became very popular in the United States and Europe.
In New York City, the “Cuban sound” of the bands was based on the contributions of Cuban, Puerto Rican, and Dominican musicians. As an example, we can mention Machito, Tito Rodríguez, Johnny Pacheco, Tito Puente or even figures like the Catalan director Xavier Cugat.

On the other hand, and outside the New York circle, groups such as the Orquesta Aragón, the Sonora Matancera and Dámaso Pérez Prado y su mambo achieved an important projection at an international level.
The mambo was influenced by Afro-Cuban jazz and son. The great bands of this genre kept alive the popularity of the long tradition of jazz within Latin music, while the original masters of jazz limited themselves to the exclusive spaces of the bebop era.

The Latin music played in New York since 1960 was led by musicians like Ray Barretto and Eddie Palmieri, who were strongly influenced by imported Cuban rhythms such as the pachanga and the chachachá. After the missile crisis in 1962, Cuban-American contact declined dramatically.

In 1969 Juan Formell introduced the electric bass into Cuba’s sonero ensembles.
The Puerto Rican cuatro was introduced by Yomo Toro in Willie Colón’s orchestra in 1971 and the electric piano in the 1970s by Larry Harlow.

In the 1970s, Puerto Rican influence increased in the field of Latin music in New York and the “Nuyoricans” became a fundamental reference.

The word salsa to designate the music made by “Latinos” in the United States, began to be used on the streets of New York at the end of the sixties and beginning of the seventies.

By this time, Latin pop was not a major force in the music heard in the United States, having lost ground to doo wop, R&B and rock and roll. In that context, the emergence of salsa opened a new chapter in Latin music, especially in the United States.

The Fania record label
The Fania record label
Fania All Stars
The Fania record label
Fania All Stars

The history of salsa, in which a large number of musicians participated, can be traced to some extent in the history of some important record companies.

In the seventies, Fiesta Récord, Manhattan Recording Company, and especially Fania Records, launched a great number of “salseros” from New York, performing tours and concerts all over the world.

Fania Records was founded in March 1964 by lawyer and businessman Jerry Masucci and Dominican flutist and bandleader Johnny Pacheco.

Fania began with Larry Harlow and the production of El Malo by Willie Colón and Héctor Lavoe in 1967.
Fania Records gave the genre its definitive backing by recording and distributing the albums of the great majority of salsa stars of the 1970s.

Within this company, the Fania All Stars were formed, an orchestra that brought together a large number of musicians and salsa singers such as: Ray Barretto, Willie Colón, Johnny Pacheco, Rubén Blades, Héctor Lavoe, Ismael Miranda, Cheo Feliciano, Bobby Cruz, and guest artists such as Tito Puente, Celia Cruz, and Eddie Palmieri.

The Fania All Stars instrumental ensemble represented the new tours of Caribbean music in the 1970s. In addition to the piano and bass, the presence of percussion instruments such as timba, tumba and bongo were used extensively by Puerto Rican and New York orchestras since the 1940s.

The wind instrument section was made up of three trumpets and three trombones, a rather strange endowment in the Caribbean musical tradition that would shape the particular sound of Salsa to this day.

The absence of the saxophone was remarkable, since at that time it belonged to musical concepts of the past and to the magnificence of the Big Band. The substitution of the saxophone for the trombone made it possible to differentiate, to some extent, the sound of salsa from the traditional Cuban sound.

Finally, the presence of the Puerto Rican Cuatro played by the musician Yomo Toro, who joined the group to bring the guitar from the rural Caribbean to the urban music scene (both the Cuban Tres and the Puerto Rican Cuatro), stands out.

The Puerto Rican Cuatro acquired the status of soloist and flagship instrument in the Fania All Stars while establishing the instrumental and sound differences with Cuban music.

Salsa and more Salsa is the commercial term used since the late 1960s
Genesis of Salsa
Genesis and expansion of salsa: chronology of themes

In 1969, El Gran Combo de Puerto Rico recorded “Falsaria”. This song, initially a bolero, was interpreted as salsa.

Also Willie Colón’s orchestra with Héctor Lavoe as vocalist, recorded “Che che cole” and other important songs.
In 1965 Joe Cuba Sextet, with the singer Cheo Feliciano, recorded the song “El pito (I’ll never go back to Georgia)” and the same year the duo composed by Richie Ray and Bobby Cruz recorded the song “Comején”.

In 1971, Eddie Palmieri recorded the song “Vámonos pa’l monte” and Cheo Feliciano, as a soloist, recorded “Anacaona”.

In 1972 Fruko y sus Tesos, in Colombia, recorded “A la memoria del muerto”.
In 1973 Raphy Leavitt with La Selecta Orchestra recorded “Jíbaro soy”. At the same time, in Peru the song “Llegó la banda” by Enrique Lynch and his band was recorded, the same one that would be popularized by Hector Lavoe a year later.

In 1974 Celia Cruz and Johnny Pacheco recorded “Quimbara” and the salsa version of the Peruvian song “Toro Mata”, and Ismael Rivera did the same with “El nazareno”.
On the other hand, the Fania All Star festival held in Zaire that same year was an outstanding event in the diffusion of salsa.

In 1975, Venezuela’s Dimensión Latina, with Oscar de León as vocalist, recorded “Llorarás”, Fruko y sus Tesos recorded “El preso”, and El Gran Combo from Puerto Rico, “Un verano en Nueva York”. Héctor Lavoe began his career as a soloist with the song “Periódico de ayer”.

In 1978 La Sonora Matancera recorded “Mala mujer”. Likewise, the duo formed by Willie Colón and Rubén Blades published the album Siembra, which contained emblematic salsa songs such as “Pedro Navaja” and “Plástico”.
In 1980 Henry Fiol released his songs “Oriente” and “La juma de ayer”.

From New York, salsa expanded first in Latin America (especially in countries like Cuba, Colombia, Panama, Dominican Republic, Venezuela and obviously Puerto Rico.
In the eighties it reached an important diffusion in Europe and Japan.

Miami became a kind of “second metropolis” for Cuban music, given the specific weight of the large number of Cuban immigrants.

The Cuban community became an important reference in the life of the city of Miami, contrary to what happened in New York, where the Puerto Rican influence prevailed.

Salsa after the seventies

Eighties
During the eighties the sauce expanded to Europe and Japan. In this country the Orquesta de la Luz was born, which became popular in Latin America.

At the end of this decade the so-called “salsa romántica” emerged, a style that became popular in New York, characterized by slow melodies and romantic lyrics, that is, a concept similar to the lyrics of the ballad but with a salsa rhythm.

This new manifestation of salsa was soon assimilated by Puerto Rican artists such as Frankie Ruiz, Eddie Santiago, Paquito Guzmán, Marc Anthony, Willie González, Cano Estremera; Cubans such as Dan Den, Rey Ruiz, Issac Delgado, and even Nicaraguans such as Luis Enrique.

Colombian Salsa
Colombian Salsa

In Colombia

Colombian Salsa

Salsa in Colombia, in the 1970s, was linked to groups like Fruko y sus Tesos through the company Discos Fuentes de Colombia and the group The Latin Brothers.

In 1988, the record company Discos Musart published the series of LP Salsa Colección Estelar, which caused an increase in popularity and led it to compete with cumbia.

In the eighties groups like Los Titanes, Grupo Niche, Orquesta Guayacán, Joe Arroyo appeared. Also in the eighties, the Cuban Roberto Torres and the Colombian Humberto Corredor developed in Miami the concept of charanga-vallenata.

Venezuelan Salsa
En ese tenor, se puede hablar de artistas como Canelita Medina, Federico y su Combo Latino, Los Dementes o el grupo del músico Carlos Emilio Landaeta, conocido como “Pan con queso” del Sonero Clásico del Caribe

Venezuelan Salsa

From the end of the 1940s and the beginning of the 1950s, the “tropical dance music” orchestras such as Alfonso Larrain’s (1947), La Sonora Caracas (1948) or maestro Billo Frómeta’s, Billo’s Caracas Boys (1951) or Los Melódicos (1958), combined in their repertoires cumbias, merengues and other Antillean rhythms with Cuban genres.

This determined the emergence of a movement that later influenced Venezuelan salsa.
In this sense, we can talk about artists such as Canelita Medina, Federico y su Combo Latino, Los Dementes or the group of the musician Carlos Emilio Landaeta, known as “Pan con queso” of the Caribbean Classic Sonero.

The salsa in Venezuela counted with groups like the Sonora Maracaibo, the Grupo Mango or Dimensión Latina, from where figures like Oscar D’León came out.

Also musicians like Nelson Pueblo added influences of llanera music to native salsa.
From 1990 to the present.
Salsa registered regular growth between the 1970s and 2000 and is now popular in many Latin American countries and some areas of the U.S. market.

Among the singers and groups that stood out in the nineties we find figures such as Rey Ruiz, Luis Enrique, Jerry Rivera, Dan Den, Marc Anthony, La InRosa, Víctor Manuelle, Michael Stuart, Celia Cruz, Maelo Ruizdia, La Sonora Matancera, DLG, Gilberto Santa .

The most recent innovations in this genre include mixing rap or reggaeton with salsa dura.
Salsa is one of the genres of “Latin” music that has influenced the music of West Africa.

An example of this influence is the group Sonero Africando in which New York musicians work with African singers such as Salif Keita and Ismael Lo.

The irruption of sensuality
From the eighties onwards, salsa orchestras began to move away from loud sounds and “descargas” to a more cadenced and melodic sound, accompanied by lyrics with abundant references to love and sexual relations as the main and, in some cases, exclusive reason.

This music was called “erotic salsa” and had as maximum exponents Eddie Santiago, Frankie Ruiz, Rey Ruiz, Willie González and Luis Enrique.

The categorization of erotic salsa resulted in the name of the previous genre as “salsa dura”, which suffered a decline in production and popularity at the same time that the new genre was consolidated. It is worth noting that in these opinions and texts about salsa there are any number of singers who are still active with it today and there are an infinite number of recordings made by them or orchestras that were not made known and that is where the work of the music lover or DJs comes in, IN DIFFERENT PARTS OF LATIN AMERICA.

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Marlow Rosado talks about his two new recordings and contribution to music

Marlow Rosado “The Dalí of music” as he is known, closes the year talking about his latest productions and what is coming this 2021.

Marlow Rosado, is a Puerto Rican pianist who has made his way into the salsa genre. A very versatile and creative artist, he has been one of the lucky Latinos to be a Latin Grammy winner. He is an arranger, composer and conductor, his style delves into fusions of Latin jazz and Afro-Cuban traditions. However, he does not hesitate to reinvent himself after each musical production, without losing the flavor that has become his personal hallmark. He leans for the aggressive but fresh and modern rhythm. In addition, he is recognized for his quality productions.

Marlow Rosado talks about his two new recordings
Marlow is a Grammy winner.

“Before the issue of the pandemic, I had released an album … ‘Feminomanía’ a project where the voices are female. The musical production was at its peak, the pandemic arrived and everything came to a standstill, “said the Puerto Rican established in Miami city.

The project concentrated the diversity of different singers of the genre, among them: Carolina La O, Michelle Brava, Brenda K Starr and Aymee Nuviola. In addition, it has 13 songs and the musical participation of Marlow.

Rosado, was one of those artists who took advantage of the global pandemic to the fullest and decided not to lock themselves in apathy. During 2020, he performed two songs that marked his year. They are completely different but were made with the same love and dedication: one of salsa and another of Latin jazz.

Faced with the paralysis of activities worldwide, Marlow opted to enter the recording studio and give life to new productions.

“I went into the studio to produce another album and I started working on two at the same time. From the beginning, he had spoken with singer Frankie Negrón to do a salsa production. The album is called ‘Los colores de la salsa’ in allusion to our surnames Rosado and Negrón. Frankie recently moved to Miami, which made recording easy”, said Rosado.

The artist served as the composer of all the songs, as well as the musical arrangements.

“In the production ‘Los colores de la salsa’ there is a song called ‘Boricuas en Nueva York’ that has that Christmas air and we wanted to release it now to create an energy around those two albums that are coming in February” he added.

“Boricuas en Nueva York” with Frankie Negrón, was distributed under the JN Music Group label. The song has a Puerto Rican salsa rhythm, along with the voices of both singers who emigrated from Puerto Rico to the United States. Rosado was very pleased to work together with Negrón and to give this suitable theme for Christmas.

Marlow Rosado talks about his two new recordings
Marlow Rosado and Frankie Negron.

“Orun” is the following record production, made within the Latin jazz genre and very different from “Los Colores de la Salsa”. With this job he fulfilled a dream he had always had.

“I had always wanted to make a Latin jazz record. I’m a good jazz player and a fan of Edddie Palmieri. I love the career he has made linking salsa and latin jazz at the same time. I made the two albums, I presented them in JN Music Group, they liked them and they quickly told me we want to release them. Both will go on the market in February 2021 ”, said the artist.

The album featured the collaboration of Cuban-born pianist Chucho Valdés and saxophonist Ed Calle. For some, betting on new releases amid the global pandemic was a challenge. However, Rosado took it with good energy and believes that it is not impossible to give them the boost he wants.

“Who knows what happens. Sometimes you make an album at the best times and under the best circumstances and nothing happens. I am positive. I did these two projects in difficult times and look, I got them signed for me. So far I have managed to make the records and have the production company put them out… things that maybe under regular circumstances would not have achieved. We are going to think that this pandemic has come with the happiness that I have been able to make these two albums and that they are going to continue with the push they have been doing so far “, said the musician

Marlow has worked with the best of the industry. He created a song for Yolandita Monge (“Sentimiento Borinqueño”), he has participated in productions by Alejandra Guzmán, Ricky Martin, El Gran Combo, Elvis Crespo, the Puerto Rican Power orchestra, among others. He has also worked with Celia Cruz, Selena, Ricardo Montaner, Olga Tañón, and many more.

Marlow Rosado’s Biography

Marlow Rosado was born and raised in Cataño, in the central area of ​​San Juan in Puerto Rico. Later, he moved to the state of Florida, where he trained in the musical field. He studied up to a master’s degree in jazz.

Rosado is very dear to the children who have known him. In fact, he taught in elementary schools, sharing his passion for music with new generations. His first big break came from being able to work alongside Desmond Child, an American producer and songwriter who has been associated with renowned bands like Aerosmith, Bon Jovi and Kiss. A big leap in his career!

He is the typical Latino who loves his country, and grew up surrounded by his origins. Salsa accompanied him throughout his life. Before he was 10 years old, he was given an electronic organ and it was at that moment that everything changed for him.

He has won two Grammys, an achievement that fills him with great pride.

Marlow Rosado talks about his two new recordings
Marlow and one of his Grammys.

“The Grammys are my before and after in my career. They have given me the right to say: Look, I am right. I have always had my mind outside of what is commercial, making the music that I want to do. The Grammys have given me the right to know that I was right… where my music is going”, he said.

In 2009, together with his orchestra La Riqueña, he recorded his first album known as “Salsalsa”. For Marlow, the team he had was of another level: “The best musicians.” Then, in 2012 came “Retro”, along with his first Grammy Award; “Salsanimal” in 2014; “Harlow Marlow, volume 1” in 2016; and “Feminomanía”.

Harlow Marlow, Vol. 1 mixed elegant style with modern elements and salsa brava. The album was a tribute to his friend Harlow.

“I have a very special respect and affection for Larry Harlow. I have known him for many years. I have worked with him many times. When he came to Miami to play, I put the orchestra together for him. I have an unforgettable memory when I played the Hommy Opera at Lincoln Center. Larry conducted and I played the piano. For me it was an honor. One of the best gifts I have ever received was from him. He gave me the piano that looks like a guitar and I keep it in my studio with great pride. The connection with him is something special ”.

Marlow Rosado talks about his two new recordings
“The Dalí of music” as he is known.

Salsa is its flag and it will continue to innovate within it. Marlow’s career continues to climb. A pianist who has been called “The Dalí of music” because his hands become brushes when he plays the piano, just like the painter’s canvases. Marlow leaves his mark and will continue to give something to talk about. We have no doubts about it!

 

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Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music
Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label
Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

Warner Music Latina
The world of Latin Music Record Labels

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America
Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages ​​of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra
An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

 

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“Boricuas En Nueva York” the new from Marlow Rosado and Frankie Negrón

Meet Marlow Rosado, a Talented Pianist

Marlow Rosado is a versatile artist with a born talent, a pianist, arranger, writer and orchestra director. His genres are quite diverse, and they have given him a great career path within music. Among his genres we can find merengue, jazz, bachata, salsa, reggaeton, rock and cumbia. His amazing abilities have taken him to participate in some big and high profile productions. He has collaborated with renown artists such as Alejandra Guzmán, Ricardo Montaner, Elvis Crespo, Marc Anthony, Celia Cruz, Selena, Olga Tañón, El Gran Combo de Puerto Rico and Ricky Martin.

Rosado was born in Puerto Rico, but from a young age he moved to Florida. In the USA he had the opportunity to study music, and he specialized in jazz. He started to participate as a teacher in his area, while sharing his knowledge. Also, he was part of some groups as director, musician and composer.

I was formed in orchestras in which the architect was the director, the musician, not just the singer like La Fania, and so many others. I loved mine “La Riqueña” with the best musicians that I’ve met along these years. Then, I made an album my way. An album that you can make when you don’t have any kind of limitations”, he expressed.

His New Adventure is “Boricuas en Nueva York”

The artist has obtained on two occasions the coveted Latin Grammy. Now, he presents “Boricuas en Nueva York” with another Puerto Rican Frankie Negrón, and hand in hand with the record company JN Music Group.

Marlow Rosado
Marlow Rosado is releasing “Boricuas en Nueva York” junto a Frankie Negrón.

Since a couple of weeks the single has been on different digital platforms, and on YouTube the numbers keep rising. It has lyrics, production, and arrangements by Marlow himself, but it doesn’t have a music video, just a flyer with the name and Rosado’s picture.

Está botao el boricua en New York (está botao), está botao el boricua en New York (el boricua de Nueva York, está botao el boricua en New York (el jibarito está botao), está botao el boricua en New York”, it’s the song’s chorus.

As it was expected, the production is full of caribbean rhythms, especially Puerto Rican salsa where it feels his pride for his country. It lasts around two minutes, and has a catchy melody. “Boricuas en New York” is the first single of Marlow’s new musical production named “Los Colores de la Salsa” which is expected shortly, because there have been some last minute adjustments.

Rosado announced the single’s release through his Instagram profile, and stated that it will be an incredible album. He also thanked Negrón participation.

Here is Boricuas en New York. Marlow Rosado and Franklin Negrón. ENJOY IT MY PEOPLE”, he posted with a lyrics video.

Rosado performs in different latin establishments in Miami city. He is known as the music’s Dalí, because the magic that he produces when playing piano, can be compared to the famous painter’s brushes. Definitely, he is a highly talented jazz pianist, and his name will continue to be heard within the industry.

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.