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Génesis of Salsa, its essence, characteristics, rhythm, history and expansión

Salsa and more Salsa

SALSA is the commercial term used since the late 1960s to define a Hispanic music genere, resulting from the synthesis of Cuban son and other Caribbean music genres with jazz and other American rhythms. Salsa has varieties from Puerto Rico, Venezuela, the Dominican Republic, Colombia and other Latin American countries.

From this synthesis, Afro-Cuban and Latin jazz was also born, which has influences from other countries as well. Salsa was developed by musicians of Caribbean origin (Cuban and Puerto Rican) in the Greater Caribbean and New York City. Salsa encompasses various styles such as salsa dura, salsa romantica and timba.

Genesis and expansion of salsa: chronology of themes
Genesis and expansion of salsa: chronology of themes

ESSENCE

Cuban director Machito said that salsa was what he had played for forty years (between 1930 and 1970 approximately) before the musical genre was named. On the other hand, the New York musician of Puerto Rican descent, Tito Puente, denied the existence of salsa as a genre in itself, affirming that “what they call salsa is what I’ve played for many, many years: it’s called mambo, guaracha, chachachá, guaguancó, everything is Cuban music.

The musician Eduardo Morales defines salsa as “a new turn of the traditional rhythms to the sound of Cuban music and the cultural voice of a new generation,” “a representation of Cuban and Hispanic identity in New York.

New York Salsa

It is also argued that the cut in cultural exchange between Puerto Ricans and the United States
New York Salsa

Nevertheless, some authors point out as a fundamental element in the emergence of salsa the role of Puerto Rican musicians and their culture, both on the island of Puerto Rico and in its New York diaspora. In that sense, the specific weight of Puerto Ricans in New York is pointed out, who, although a minority, were
Numerically far superior to any Latin American settlement.

It is also argued that the cut-off in cultural exchange between Puerto Ricans and the United States in New York’s Latin music scene.

MUSICAL CHARACTERISTICS
Rhythm: Uses the clave de son, the rhythmic pattern of the Cuban son, as a base

MUSICAL CHARACTERISTICS

Musical Instruments

The sauce has the following characteristics:

  • Rhythm: It uses as a base the clave de son, the rhythmic pattern of the Cuban son, which can be 2-3 or Melody:
  • In many cases, the melodies used in salsa correspond to those traditionally used in the son montunoa although it can also be assimilated to other genres of Cuban and traditional Caribbean music, including melodies of Latin American popular music.
  • Harmony: It corresponds to that used in Western music.
  • Instrumentation: It uses Cuban percussion instruments popularized since the 1920s such as pailaso timbales, bongo, Cuban güiro, cowbell, two maracas and conga.

Arsenio Rodríguez was the first musician to incorporate the conga or tambo into dance orchestras.

The percussion, the instrumentation is completed with piano, double bass (in many cases electric bass), trumpets, saxophone, trombones, flute and violin.

Puerto Rican Salsa
Puerto Rican Salsa

Puerto Rican Salsa

The influence of Afro-Cuban jazz is determined by the arrangement, although it is not an essential condition in salsa.

RHYTHM

Clave de son the most representative rhythmic cell of salsa is called “clave de son” which is traditionally interpreted by the claves.

Salsa dancers and musicians group the pattern into two parts:
1. A) A part of 3 clave touches where an intermediate counter rhythm is presented.
2. B) A part of 2 keystrokes of clave 2 without a counter rhythm.

The numbers represent the blacks, the plus sign [+] represents the hit of the claves, and the dot [.] represents each quaver.
“son key 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . + . . . + . + . . .
“son key 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . + .

Rumba key
There is another similar rhythmic pattern that is rarely used in salsa, and comes from the Cuban rumba complex. This pattern presents 2 counter-rhythms in one of its parts.
“rumba clave 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . . + . . + . + . . .
“clave e rumba 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . . +

Son Key (3-2)
The clave is not always played directly, but forms the basis of other percussion instruments, as well as the song and accompaniment, which use it as a common rhythm for their own phrases. For example, this is the common rhythm of the bell with harpsichord 2-3:
. . + . + . . . + . . + . . . + clef 2-3
+ . * . + . * * + . * * + . * * Bell coincides with the 2 of key
The plus sign [+] represents a severe blow of the bell.
The asterisk [*] represents a sharp blow of the bell.

Salsa Cubana
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita.

THE TERM SALSA
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita”.

In the mid-1940s, Cuban Cheo Marquetti emigrated to Mexico.

Back in Cuba, influenced by spicy food sauces, he gave that name to his group Conjunto Los Salseros, with whom he recorded a couple of albums for the Panart and Egrem labels. In 1957 he traveled to Caracas-Venezuela for several concerts in that city and it was in Venezuela where the word “salsa” began to be broadcast on the radio to the music made by Cuban soneros inside and outside the island, designating them as “salseros”.

Music author Sue Steward states that the word was originally used in music as a “cry of appreciation for a particular spice or a quick solo,” coming to describe a specific genre of music from the mid-1970s “when a group of “Latin” (Latin American) musicians from New York began examining the arrangements of the great popular classical bands from the mambo era of the 1940s and 1950s.

She mentions that the first person who used the term “salsa” to refer to this musical genre in 1968 was a Venezuelan radio disc jockey named Phidias Danilo Escalona, who was broadcasting a morning radio program called La hora de la salsa (The Salsa Hour) in which Latin music produced in New York was broadcast as a response to the bombardment of rock music in those days (the Beatlemania).

The Time for Salsa According to this version, Phidias Danilo Escalona

Salsa time
Venezuelan radio disc jockey named Phidias Danilo Escalona

What do you play?
What we do, we do with flavor, it’s like ketchup, which gives flavor to food.
What is this ketchup?
Well, that’s a sauce that is used in the United States to flavor the hamburger.Ah…! So what you guys play is sauce? Well, ladies and gentlemen, let’s now listen to the salsa of Ricardo Ray and Bobby Cruz.

Bobby Cruz called Pancho Cristal to baptize with the term “salsa” the new LP that was being launched to the market, Los Durísimos (1968). This version is supported by salsa singers such as Rubén Blades, Tite Curet Alonso and others.
It was lunchtime, time for the dressing, the flavor, and of course, the Cuban son, the guaguancó, the guaracha and the montuno.

Ed Morales also mentions the word as being used to encourage a band to increase the tempo and “put the dancers on top” to welcome a musical moment, [and] express a type of cultural nationalism, proclaiming the warmth and flavor of Latino culture.

He also mentions Johnny Pacheco, who made an album called Salsa na’ má, which Morales translated as “you just need a little bit of salsa or seasoning.

The word salsa to designate music made by “Latinos” in the United States, began to be used on the streets of New York in the late 1960s and early 1970s.

By this time, Latin pop was not a major force in the music heard in the United States as it lost ground to doo wop, R&B and rock and roll.

The emergence of salsa opened a new chapter of Latin music in American popular music where the Fania All-Stars orchestra, directed by Dominican Johnny Pacheco who along with the late lawyer Jerry Masucci founded the important salsa label Fania Records.

HISTORY AND EXPANSION

During the 1930s, 1940s and 1950s, Afro-Cuban music was widely consumed by sectors of “Latino” (‘Latin American’) origin in New York City. Cubans in New York, Puerto Ricans, and other musicians from other countries, based their music largely on elements of Afro-Cuban origin.

According to some musicians and historians, [who?] salsa is a trade name given to all Cuban music in the 1970s. Salsa expanded in the late 1970s and during the 1980s and 1990s.

New instruments, new methods and musical forms (such as songs from Brazil) were adapted to salsa, and new styles appeared like the love songs of romantic salsa.

Meanwhile salsa became an important part of the music scene in Cuba, Puerto Rico, Colombia, Dominican Republic, Venezuela, Panama and as far away as Japan. With the arrival of the 21st century, salsa has become one of the most important forms of popular music in the world.

Origins and instrumentation:
The integration of the tumbadoras and bongo in the groups that played son montuno was a fundamental element in the instrumentation of dance orchestras.

In the late 1920s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba
Bongo and Tumbadoras
Bongo and Tumbadoras

In the late 1920’s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba. In 1928, Gerardo Machado, with the intention of reducing the influence of African elements in Cuban music, prohibited the use of bongo, congas and carnival groups, which caused the charangas orchestras with the use of timbales) to increase their popularity.

Bongo was reintroduced into Cuban popular music in the late 1930s.
Around 1940, Rafael Ortiz’s Conjunto Llave introduced the tumbadoras or congas into an orchestra, instruments that were previously only used in Afro-Cuban folk music.

Arsenio Rodríguez popularized the use of congas by integrating them into his ensemble, introducing the son montuno on a commercial level.

In the 1940’s, Mario Bauza, director and arranger of Machito’s “Los Afro-Cubans” orchestra, added trombones to the son montuno and the guaracha. These innovations influenced musicians such as José Curbelo, Benny More, Bebo Valdés. In the album Tanga (1943), Bauza fused elements of Afro-Cuban music with jazz.

The influence of Afro-Cuban jazz and the mambo developed by Pérez Prado in 1948 led to the introduction of the saxophone in the son montuno and guaracha orchestras. In 1955, Enrique Jorrín added trumpets to the charanga orchestras, which until then only used violin and flute.

By the 1950s, Cuban dance music, i.e., the son montuno, mambo, rumba, and chachachá, became very popular in the United States and Europe.
In New York City, the “Cuban sound” of the bands was based on the contributions of Cuban, Puerto Rican, and Dominican musicians. As an example, we can mention Machito, Tito Rodríguez, Johnny Pacheco, Tito Puente or even figures like the Catalan director Xavier Cugat.

On the other hand, and outside the New York circle, groups such as the Orquesta Aragón, the Sonora Matancera and Dámaso Pérez Prado y su mambo achieved an important projection at an international level.
The mambo was influenced by Afro-Cuban jazz and son. The great bands of this genre kept alive the popularity of the long tradition of jazz within Latin music, while the original masters of jazz limited themselves to the exclusive spaces of the bebop era.

The Latin music played in New York since 1960 was led by musicians like Ray Barretto and Eddie Palmieri, who were strongly influenced by imported Cuban rhythms such as the pachanga and the chachachá. After the missile crisis in 1962, Cuban-American contact declined dramatically.

In 1969 Juan Formell introduced the electric bass into Cuba’s sonero ensembles.
The Puerto Rican cuatro was introduced by Yomo Toro in Willie Colón’s orchestra in 1971 and the electric piano in the 1970s by Larry Harlow.

In the 1970s, Puerto Rican influence increased in the field of Latin music in New York and the “Nuyoricans” became a fundamental reference.

The word salsa to designate the music made by “Latinos” in the United States, began to be used on the streets of New York at the end of the sixties and beginning of the seventies.

By this time, Latin pop was not a major force in the music heard in the United States, having lost ground to doo wop, R&B and rock and roll. In that context, the emergence of salsa opened a new chapter in Latin music, especially in the United States.

The Fania record label
The Fania record label
Fania All Stars
The Fania record label
Fania All Stars

The history of salsa, in which a large number of musicians participated, can be traced to some extent in the history of some important record companies.

In the seventies, Fiesta Récord, Manhattan Recording Company, and especially Fania Records, launched a great number of “salseros” from New York, performing tours and concerts all over the world.

Fania Records was founded in March 1964 by lawyer and businessman Jerry Masucci and Dominican flutist and bandleader Johnny Pacheco.

Fania began with Larry Harlow and the production of El Malo by Willie Colón and Héctor Lavoe in 1967.
Fania Records gave the genre its definitive backing by recording and distributing the albums of the great majority of salsa stars of the 1970s.

Within this company, the Fania All Stars were formed, an orchestra that brought together a large number of musicians and salsa singers such as: Ray Barretto, Willie Colón, Johnny Pacheco, Rubén Blades, Héctor Lavoe, Ismael Miranda, Cheo Feliciano, Bobby Cruz, and guest artists such as Tito Puente, Celia Cruz, and Eddie Palmieri.

The Fania All Stars instrumental ensemble represented the new tours of Caribbean music in the 1970s. In addition to the piano and bass, the presence of percussion instruments such as timba, tumba and bongo were used extensively by Puerto Rican and New York orchestras since the 1940s.

The wind instrument section was made up of three trumpets and three trombones, a rather strange endowment in the Caribbean musical tradition that would shape the particular sound of Salsa to this day.

The absence of the saxophone was remarkable, since at that time it belonged to musical concepts of the past and to the magnificence of the Big Band. The substitution of the saxophone for the trombone made it possible to differentiate, to some extent, the sound of salsa from the traditional Cuban sound.

Finally, the presence of the Puerto Rican Cuatro played by the musician Yomo Toro, who joined the group to bring the guitar from the rural Caribbean to the urban music scene (both the Cuban Tres and the Puerto Rican Cuatro), stands out.

The Puerto Rican Cuatro acquired the status of soloist and flagship instrument in the Fania All Stars while establishing the instrumental and sound differences with Cuban music.

Salsa and more Salsa is the commercial term used since the late 1960s
Genesis of Salsa
Genesis and expansion of salsa: chronology of themes

In 1969, El Gran Combo de Puerto Rico recorded “Falsaria”. This song, initially a bolero, was interpreted as salsa.

Also Willie Colón’s orchestra with Héctor Lavoe as vocalist, recorded “Che che cole” and other important songs.
In 1965 Joe Cuba Sextet, with the singer Cheo Feliciano, recorded the song “El pito (I’ll never go back to Georgia)” and the same year the duo composed by Richie Ray and Bobby Cruz recorded the song “Comején”.

In 1971, Eddie Palmieri recorded the song “Vámonos pa’l monte” and Cheo Feliciano, as a soloist, recorded “Anacaona”.

In 1972 Fruko y sus Tesos, in Colombia, recorded “A la memoria del muerto”.
In 1973 Raphy Leavitt with La Selecta Orchestra recorded “Jíbaro soy”. At the same time, in Peru the song “Llegó la banda” by Enrique Lynch and his band was recorded, the same one that would be popularized by Hector Lavoe a year later.

In 1974 Celia Cruz and Johnny Pacheco recorded “Quimbara” and the salsa version of the Peruvian song “Toro Mata”, and Ismael Rivera did the same with “El nazareno”.
On the other hand, the Fania All Star festival held in Zaire that same year was an outstanding event in the diffusion of salsa.

In 1975, Venezuela’s Dimensión Latina, with Oscar de León as vocalist, recorded “Llorarás”, Fruko y sus Tesos recorded “El preso”, and El Gran Combo from Puerto Rico, “Un verano en Nueva York”. Héctor Lavoe began his career as a soloist with the song “Periódico de ayer”.

In 1978 La Sonora Matancera recorded “Mala mujer”. Likewise, the duo formed by Willie Colón and Rubén Blades published the album Siembra, which contained emblematic salsa songs such as “Pedro Navaja” and “Plástico”.
In 1980 Henry Fiol released his songs “Oriente” and “La juma de ayer”.

From New York, salsa expanded first in Latin America (especially in countries like Cuba, Colombia, Panama, Dominican Republic, Venezuela and obviously Puerto Rico.
In the eighties it reached an important diffusion in Europe and Japan.

Miami became a kind of “second metropolis” for Cuban music, given the specific weight of the large number of Cuban immigrants.

The Cuban community became an important reference in the life of the city of Miami, contrary to what happened in New York, where the Puerto Rican influence prevailed.

Salsa after the seventies

Eighties
During the eighties the sauce expanded to Europe and Japan. In this country the Orquesta de la Luz was born, which became popular in Latin America.

At the end of this decade the so-called “salsa romántica” emerged, a style that became popular in New York, characterized by slow melodies and romantic lyrics, that is, a concept similar to the lyrics of the ballad but with a salsa rhythm.

This new manifestation of salsa was soon assimilated by Puerto Rican artists such as Frankie Ruiz, Eddie Santiago, Paquito Guzmán, Marc Anthony, Willie González, Cano Estremera; Cubans such as Dan Den, Rey Ruiz, Issac Delgado, and even Nicaraguans such as Luis Enrique.

Colombian Salsa
Colombian Salsa

In Colombia

Colombian Salsa

Salsa in Colombia, in the 1970s, was linked to groups like Fruko y sus Tesos through the company Discos Fuentes de Colombia and the group The Latin Brothers.

In 1988, the record company Discos Musart published the series of LP Salsa Colección Estelar, which caused an increase in popularity and led it to compete with cumbia.

In the eighties groups like Los Titanes, Grupo Niche, Orquesta Guayacán, Joe Arroyo appeared. Also in the eighties, the Cuban Roberto Torres and the Colombian Humberto Corredor developed in Miami the concept of charanga-vallenata.

Venezuelan Salsa
En ese tenor, se puede hablar de artistas como Canelita Medina, Federico y su Combo Latino, Los Dementes o el grupo del músico Carlos Emilio Landaeta, conocido como “Pan con queso” del Sonero Clásico del Caribe

Venezuelan Salsa

From the end of the 1940s and the beginning of the 1950s, the “tropical dance music” orchestras such as Alfonso Larrain’s (1947), La Sonora Caracas (1948) or maestro Billo Frómeta’s, Billo’s Caracas Boys (1951) or Los Melódicos (1958), combined in their repertoires cumbias, merengues and other Antillean rhythms with Cuban genres.

This determined the emergence of a movement that later influenced Venezuelan salsa.
In this sense, we can talk about artists such as Canelita Medina, Federico y su Combo Latino, Los Dementes or the group of the musician Carlos Emilio Landaeta, known as “Pan con queso” of the Caribbean Classic Sonero.

The salsa in Venezuela counted with groups like the Sonora Maracaibo, the Grupo Mango or Dimensión Latina, from where figures like Oscar D’León came out.

Also musicians like Nelson Pueblo added influences of llanera music to native salsa.
From 1990 to the present.
Salsa registered regular growth between the 1970s and 2000 and is now popular in many Latin American countries and some areas of the U.S. market.

Among the singers and groups that stood out in the nineties we find figures such as Rey Ruiz, Luis Enrique, Jerry Rivera, Dan Den, Marc Anthony, La InRosa, Víctor Manuelle, Michael Stuart, Celia Cruz, Maelo Ruizdia, La Sonora Matancera, DLG, Gilberto Santa .

The most recent innovations in this genre include mixing rap or reggaeton with salsa dura.
Salsa is one of the genres of “Latin” music that has influenced the music of West Africa.

An example of this influence is the group Sonero Africando in which New York musicians work with African singers such as Salif Keita and Ismael Lo.

The irruption of sensuality
From the eighties onwards, salsa orchestras began to move away from loud sounds and “descargas” to a more cadenced and melodic sound, accompanied by lyrics with abundant references to love and sexual relations as the main and, in some cases, exclusive reason.

This music was called “erotic salsa” and had as maximum exponents Eddie Santiago, Frankie Ruiz, Rey Ruiz, Willie González and Luis Enrique.

The categorization of erotic salsa resulted in the name of the previous genre as “salsa dura”, which suffered a decline in production and popularity at the same time that the new genre was consolidated. It is worth noting that in these opinions and texts about salsa there are any number of singers who are still active with it today and there are an infinite number of recordings made by them or orchestras that were not made known and that is where the work of the music lover or DJs comes in, IN DIFFERENT PARTS OF LATIN AMERICA.

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Kalimete releases his Christmas version of “Ella Ya Me Olvidó”

Kalimete presents “Ella Ya Me Olvidó” for Christmas

The Dominican Singer Ramfis Reyes, better known is the show business as Kalimete, started December releasing a new version of one of his most popular hits, with a Christmas rhythm he presents “Ella Me Olvidó”.

The song was produced by the record label that represents him, Sueños Records.

“I like to enter the record studio and let my muse flow, always looking for people to enjoy and have a good time”, Kalimete said.

The original release has broken records in Dominican Republic and the USA, reaching the Billboard top 10.

The artist celebrated Thanksgiving, posting the song on his Instagram profile, with its cover picture and alluding the celebration. Since a couple of months ago his name has resonated again, after singing with his fellow Dominican, Omega.

Know more about the Dominican singer

Kalimete Ella ya me Olvidó
Kalimete presents “Ella ya me olvidó”

Kalimete was born in Dominican Republic and since very young he featured a striking energy. Who knew him were sure that he would aim for greatness. His sympathy took him to assist tourists from around the world; Kalimete collaborated picking up tennis balls in a five stars hotel. From here is where his interest for the sport that he practiced several years came from. His first steps in the artistic world were thanks to the sport brand Nike, where he signed an exclusive contract as camping instructor. ”Entrégate” was his first single, with his brother Gary they gave life to his career’s hit.

The pandemic has been a great opportunity to refresh his lyrics and melodies, and produce more. Within these months, he used that time wisely because he wanted to come back with quality material. He said that his economics and personal plans haven’t stopped despite the worldwide crisis, “We keep evolving”. His schedule remains the same, only that is more of a digital approach, he said that before this situation had already planned to be projected through this way. To him this is the future market, for that reason we can expect continuing to hear about him, and enjoying his new releases through the digital platforms.

“We took advantage in the middle of the pandemic with the digital channels, and for that we decided to make an organized release and aggressively attack”, said the Dominican.

At the beginning of the year “Suéltala” together with Fulanito was also a great success. It has more than thirty thousand views on YouTube.

“I feel grateful with the audience, the media, the radio stations, the DJs, because everybody has contributed to this piece. To us has been a surprise, a pleasure that a cover of this category from the 70s could have penetrated at this time, within an urban era”, said the artist about the acceptance of “Sueltala”.

Kalimete is widely known for the merengue genre, with a 20 year career. He has traveled to different countries and his music has reached unimaginable places. He has been nominated Univision network’s Premios Lo Nuestro, and there is so much more waiting for him. The best of luck for him!

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San Clemente Salsa Congress

Salsa San Clemente 2020 Congress online starts today:

The month of December 2020 has already begun, a very difficult year for everyone worldwide due to the covid-19 pandemic that hit us all at the end of 2019 and others in 2020; despite the fact that our lifestyle has changed at all levels (social, economic and political); However, this did not stop our activities but with more caution when doing them, including the use of the Internet to do work at home in most jobs.

Already adapting and looking for a way to try to make these quarantine times more pleasant and not monotonous of routine life at home, many events have been carried out with great success online since people enjoy recreational activities and there is nothing better than an event especially if it is musical that one can attend without putting oneself in danger of being infected.

Among the events that will be held in December 2020, one will be held in Argentina, from December four (4) to eight (8), the San Clemente Salsa Congress 2020 Online, where the Workshops will be held every day, music live, shows, presentation of live DJs, interaction with the public and raffles.

San Clemente Salsa Congress 2020 Online
San Clemente Salsa Congress – Artists

Its name derives from the Argentine seaside resort and tourist city of La Costa in the province of Buenos Aires, called San Clemente del Tuyú, which is located on the northern coast of the Argentine Sea. Its organizer is Mr. Gerardo Osvaldo Russo who was born on July 3, 1984 who lives in the beautiful city of San Clemente del Tuyu, who in turn is the director of the Salsa y Sentimiento Academy and has extensive experience in the tropical musical genre already performed by the Caribbean Rhythms faculty in the “SAOCO” study.

It would be this year the seventh (7th) International Congress of Salsa, Bachata and Caribbean Rhythms and in turn known as the most important congress of the Atlantic Coast, Argentina, only this time due to the Covid-19 pandemic situation it will be held Online for the safety of your guests

The schedule of activities would be as follows:

  • Friday 4: the presentation of the congress will be held, live music with Cuban singer Elena Guarner and DJ Charlie Ayestaran, shows and talks will be held with the subscribed guests.
  • Saturday 5:
    • 14:00 hrs: musicality with Mauro Álvarez
    • 15:00 hrs: Rumba / Guaguanco with Adriel and Malena.
    • 16:00 hrs: Mambo in two / free steps with Martin Ayrala.
    • 17:00 hrs: Musical Interpretation with Carlos Aragón and Gustavo Pinat.
    • At night there will be live music with Mariano Ávila (Argentine singer), then choreographic shows, talks, raffles and DJ Caramelo will be playing.
  • Sunday 6:
    • 15:00 hrs: Bachata / shines and figures with Paula Urquiza and Gabriel Zamora.
    • 16:00 hrs: Cha cha cha / free steps with Sole Martino and Diego Castro.
    • 17:00 hrs: Salsa on 1 / Shines and figures with Carine Moraes and Rafael Barros.
    • At night there will be live music with Aye Soto, Argentine bachata singer, then choreographic shows, talks, raffles and DJ John Moon will be playing.
  • Monday 7:
    • 14:00 hrs: Timba with Tati Barbosa and Dani Escobar.
    • 15:00 hrs: Salsa On 2 with the Timbaleros
    • 16:00 hrs: Latin Training with Gabriela Mancini
    • 17:00 hrs: Dominican Bachata with Leticia Beltran and Gabriel Salgado.
    • At night there will be live music with the Chasumadre Orchestra, talks, shows, choreography and raffles.
  • Tuesday 8:
    • 15:00 hrs: Casino wheel with Adrian Doblas.
    • 16:00 hrs: Bachata / shines and figures with Mauricio and Natalia
    • 17:00 hrs: Timba with Celina and Lucho.

Subscription is 100% free and live a healthy and safe adventure inside your home, just by having your computer and internet access, do not miss this great opportunity.

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From Italy Albert Giorgio Giovanni DJ. Lindo Salsa and Bachata

Albert Giorgio Giovanni Fiorentu Dj Lindo is an Italian and Latin music producer (Salsa and Bachata).

Albert Giorgio Giovanni Fiorentu aka Albert Lindo or DJ. Lindo is an Italian DJ. and producer of Latin music (Salsa and Bachata).

Born in Udine, Italy in 1989, he started his career as a dancer in 1997.

In 2008 he graduated as a dance teacher.  In 2011 he moved to Austria (until today) and in 2014 he started working as a dance teacher at the school Conny & Dado in Graz.

In the same year he started his career as a DJ and in 2017 as a producer.

Dj Lindo is an Italian DJ and producer of Latin music (Salsa and Bachata).
Albert Giorgio Giovanni Fiorentu to Dj Lindo producer of Latin music (Salsa and Bachata).

In 2019 (after the first 2 unfortunate productions) the first world production “The Phantom” is released, helped by the pianist and composer Marco Ronca.

In 2020 he obtained his second diploma as a dance teacher and also launched his new single “No Te Detengas” always with Marco and in collaboration with several recognized artists.

Between the end of 2020 and the beginning of 2021, 4 new productions will be ready, a bachata and three salsas (a romantic salsa, a hard salsa and a Cuban salsa) with the collaboration of many recognized artists.

Currently Dj Lindo is part of the record label located in Milan (Italy) Alosibla Music Group and Downbridge Publishing, which each year presents the famous compilation.

Albert Giorgio Giovanni Fiorentu aka Albert Lindo or Dj Lindo is an Italian DJ and producer of Latin music (Salsa and Bachata)
Italian DJ and Latin music producer (Salsa and Bachata)

“SALSA IT”

Did you know the origin of the DJ…

The 9th of March is World DJ Day, thanks to the initiative of the ‘Worl DJ Fund’ and the NGO ‘Nordoff Robbins Music Therapy’. But, do you really know the history of these music mixing artists?

For 16 years this day has been celebrated as a tribute to this sector of music that is so in vogue in our time, which take advantage of his ‘birthday’ to donate what they charge these days to charitable causes.

The initiative was carried out in 2002 by the ‘Worl DJ Fund’ and the NGO ‘Nordoff Robbins Music Therapy’, and has been active for over a decade. But the history of the DJs has a few more years.

For those who still do not know what is behind the acronym DJ, a ‘disc jockey’ is a musician who creates, selects and plays before an audience music of his own or composed by other artists. There are several types, including radio and club DJs.

The first DJ in history

It was Ron Diggins, a British radio engineer who in 1947 built the famous Diggola
Ron Diggins first ever DJ

It was Ron Diggins, a British radio engineer who in 1947 built the famous Diggola, considered the first “mixing table” in the history of music. This home-made portable table included two turntables, lights, microphones, an amplifier and a dozen speakers. And it was made on a coffin wood base.

If we mention Ron Diggins, many of us won’t know who I’m talking about, because this British and radio engineer is considered the first DJ in history.

Many others before Diggins moved in with their records and equipment to cheer on the soldiers but he was the creator of “La Digolla”.

He himself built the first mixer in 1945, although it wasn’t until 1947 that the invention became official.

It was a portable table made of wood, worthy of any party room, it included two plates, lights, microphones, an amplifier and a dozen speakers.

As a curiosity, the wood with which Diggins made the first mixing table in history was casket wood.

Six weeks was the time it took the engineer to build the famous portable table.

Ron Diggins’ dream was to travel all over the UK with his van and “La Digolla”, so he could play his favorite songs.

This pioneer during his professional career was severely criticized by countless musicians who did not approve that the DJ would mix songs without their consent.

Diggins retired in 1995 after playing at 20,000 parties.

In his hard beginnings, traveling kilometers and full of criticism, he would never imagine what he had done, he had invented a profession. A job that would be paid for, more than he could have thought.

The first Disc Jockey in history, died at the age of 90 and in his long life he made 6 “Diggiolas” Some of them were auctioned off at more than $40,000.

“I haven’t invented anything, I just put the same things to a different use, that’s all.

On his 90th birthday, the first disc jockey confessed that, when he started to tour cities and towns with his invention, he received hundreds of criticisms from musicians who did not approve of him mixing their songs without their consent. Diggins retired in 1995 after playing at 20,000 parties.

The big DJ explosion

In the 60s and 70s, with the expansion of the discotheques in Europe and the USA, the creation of a specific technology for this figure of the music began, like the mixer ‘CMA-10-2DL mixer’. It was also the time of the birth of ‘hip-hop’ and ‘disco’ music.

In the 80’s we get the first big names, considered cult DJs, as Larry Levan who played in the ‘Paradise Garage’ in New York, or Frankie Knuckles, with its mixtures of ‘disco’ and ‘synth pop’ led to music ‘house’ in the ‘Warehouse Club’ in Chicago. At the same time, in Detroit, techno was born.

They were years of great impact for the DJs, who saw the birth of their first magazine specifically for professionals, the ‘DJ Times’ in 1988 and held for the first time an exclusive event for DJs of electronic music dance, the ‘Winter Music Conference’ in 85 in Florida.

The DJs of the digital era

The arrival of the ‘rave’ movement in the 90s radically changed the image of DJs and these artists began to project themselves as superstars or ‘Diva DJs’ who establish particular sounds and brands.

These new ‘DJs’ have arrived to our days, taking advantage of the technological innovations of the digital era, and there we have famous names such as the French David Guetta, Armin Van Buuren, Tiesto or Bob Sinclar, who travel the world with their mixes.

Source: https://culturizando.com/

 

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Azúcar Club Cubano – Brazil

Meet the “ Azúcar Club Cubano ” of Sao Paulo, Brazil:

Since the Salsa boom in the sixties, “60” invaded the ears of many Latinos and North Americans, later Europeans, Africans and Asians in restaurants, Academies, clubs, parties and events since they were the novelty of the moment and they had something that made his guests dance with seasoning and fun and for future talents (artists) a new style and / or musical genre.

Brazil is the largest country in South America and is one of the countries with the most energy and positivity. The good humor of its people and its constant party atmosphere make this Brazilian culture one of the pillars of world dance. Among the dances that exist in Brazil, the “Samba” stands out, which is danced during festivals and popular celebrations such as the Carnival, some of the most popular versions include “carioca”, “a baion”, “conga”, “mesemba”, “a batucado” and “carnivale”.

Outside of the carnival there is the Carimbó, Capoeira, Lundu, Baião and “Xote” (typical type of lining dance that is incredibly versatile and has several variations throughout the country, it is a dance that has a mixture of European and African influences, it also incorporates elements of salsa, mambo and rumba, depending on the region of Brazil).

Night Club
Azucar Club Cubano is open

Despite everything in Brazil other musical rhythms are also danced but in less quantity such as salsa and bachata in nightclubs and in Brazil there are a great variety of Latin academies, restaurants and clubs where you can enjoy pleasant music and if what You want to dance Merengue, Salsa and Cumbia, you can go visit the “Azúcar Club Cubano” which is a disco and nightclub that is located at Rua Dr. Mário Ferraz, 423 Itaim – Bibi, São Paulo, Brazil.

Which was inaugurated in August 2000; being the first Latin house in Sao Paulo at that time thanks to the Latin inspiration with its flirty and great Caribbean music. Currently it is recognized for being very cheerful and with excellent service where it had great successes and that until today it opens its doors to all people who like Latin rhythms, both music played by DJs and live music are also performed. events, concerts, festivities (birthdays, anniversaries, celebrations, among others).

Azucar Club Cubano working
In the Azucar Club Cubano

They also have a bar where the most requested alcoholic beverages are Rum and Tequila and among their cocktails are ” El Margarita “, ” El margarita con Tequila ” and ” Mojito “, the latter known as the best in all of Sao Paulo, Brazil; They also have a varied menu so that people can taste good food and the music that they are playing at that time.

The Club opens its doors to the public from Tuesday to Friday from 7:00 p.m. (7:00 p.m.) and on Saturdays from 8:00 p.m. (8:00 p.m.) and there one can pay with any credit card or debit.

Cocktails
cocktails are “El Margarita”, “El margarita con Tequila” and “Mojito”,

For more information you can search through:

WebSite:

Facebook: @ azucarclubcubano

Instagram: @ azucarclubcubano

Correo: azucar@ azucar.com.br

Teléfono: +55  11 3074 3737

Tripadvisor:

 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.