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Search Results for: Dancing

February, the month where the Carnival begins worldwide.

Did you know that … Carnival is a party that is celebrated all over the world:

Carnival has many characteristics and with slight variations in the type of celebrations that depends a lot on the character of each region. Where people celebrated it with costumes, groups that sing songs, parades and street parties.

For many centuries, its origins vary according to historians, such as: pagan festivals, such as those held in honor of Bacchus, the Roman god of wine, Saturnalia and Roman Lupercals, or those held in honor of the Apis bull in Egypt more than 5000 years ago, the pre-Hispanic Andean festivals and African-American cultures.

Currently, the carnival is celebrated in different ways in each country either by culture, religion or holiday and / or recreational activity, where it is represented with a parade in which the participants wear costumes and wear masks. However, the custom was transforming the celebration to its current form.

There are different ways to celebrate carnival in the world, this time we will mention some of them:

The carnival that takes place in Brazil, Rio de Janeiro: especially in the Sambadrome known for being one of the largest open-air spaces in the city where one can hold large events, where Brazilians and tourists gather to dance and see the great festivals offered by the different dance academies and / or samba studios where the evaluation of each one depends on the rhythm, participation, costumes and originality of the parade, it already takes place outdoors, which makes the visitor have a more active participation at a lower cost and you can dance and enjoy the shows and / or shows that are in the marches carried out by the academies with their dancers wearing their best costumes and Samba steps as well as the floats and also the The public can enjoy and see the electric trios (they are musical groups that travel the city in equipped trucks playing music) in the street parties of Rio; and not only in “Rio” it is celebrated but it can be found in Recife and Olinda, in Salvador de Bahía, the city where Samba was born – Florianópolis, among others.

The Carnival parade in Brazil
Carnival dancer dancing Samba

Samba is the national music of Brazil, having Afro-Brazilian origin of 2 by 4 times but the beginning was specifically in Angola before arriving in Brazil; Currently he has a style that has received many mergers and is very varied; It is one of the rhythms that is used to celebrate carnival for the most part, the rest would be Latin rhythms (Salsa, Merengue, etc).

Carnival of Venice (Italy): it is unique in the world and its tradition dates back to the 11th century, although it was not declared a public holiday until two centuries later, it is totally different from the Spanish image, and much more from the Brazilian one. During the 10 days it lasts, people dress up and go out to walk and take photos, either in organized parades, or improvised (as if they were fresh out of a Canaletto painting).

Photo of a Carnival in Venice
Carnival with tradition dates back to the eleventh century

Carnival in Barranquilla (Colombia): takes place in a space in which differences are overcome and diversity is expressed without limits in each mask, costume, dance and dance. The happy notes of a cumbiamba or band music make you feel that social classes, regions and the whole world come together to enjoy the riches that the ancestors left as a cultural and historical legacy in Colombia.

One of the famous carnivals in Venezuela is “El Callao”: where the Venezuelan celebrates and shows his public the history and culture that transcends the carnival in Venezuela for more than a century; where at the beginning they were family reunions who did not have in their hands the necessary resources to temporarily move to their native towns and enjoy the colorful festivals, in these they pointed out their concerns acquired from generation to generation of the family and whose most outstanding manifestations were general art culinary, homemade drinks, varied music, dance, dance, theater, stories about their tales and legends, and perhaps the practice of magical and / or religious beliefs; Some of the best known characters are: La Madama, Medio Pinto, miners, fantasy, the sun and the star of the last moon, although they always vary in each carnival.

Photo - Carnaval Callao
Dancing in the Carnaval Callao

That is to say, the “El Callao” carnival is the result of the history of the city’s inhabitants and their diversity by exalting the Afro-Caribbean cultural legacy and the influences of other communities, causing a strong strength of the identity of the people of Callao, fostering unity among them and encourages the younger generations to discover their cultural heritage, passing from generation to generation among families by composing melodies, playing musical instruments, singing, dancing and making masks.

Cologne Carnival (Germany) also known as “the fifth season of the year”: it is one of the most important cultural events in Germany. They are especially popular for the parades on Carnival Monday (Rosenmontag).

There is a great variety of carnivals around the world with their culture and / or customs, in conclusion, it is an event or holiday that people release stress as it is dynamic, theatrical and sporty (due to the dance of different rhythms, most of them Latin especially in Latin America), in such a way that it helps the body to release tension resulting in fun and relaxation.

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ISM wants you to know a little about the Orchestra Oeste 11

Meet the Venezuelan Orchestra Oeste 11

Did you know that tropical music arises from the region surrounding the Caribbean Sea and the Antillean region of the American continent (Antigua and Barbuda Bahamas Barbados Cuba Dominica Grenada Haiti Jamaica Dominican Republic Saint Kitts and Nevis Saint Vincent and the Grenadines Saint Lucia Trinidad and Tobago) where, there is a mixture of rhythms from the African continent, fused with the folklore and rhythms of the different American countries such as merengue, bachata, salsa, reggaeton, samba, rumba, ranchera, bolero, bossa nova, cumbia, tango, tambourine, fado, milonga, latin rock.

In this edition we can say that many of music and dance lovers tend to choose Salsa and / or Tropical Music, since they are musical genres that people enjoy as a couple or in a group, whether at an event, party or festival, giving it essence, life and sharing among all the members, for that reason there are many singers and members of orchestras who specialize in these genres, today we have as a special guest the Orchestra Oeste 11 of Caracas, Venezuela.

It was made up of young musicians belonging to the Venezuelan Orchestral Movement, among them the Venezuelan percussionist Alejandro Alfonzo, who baptized it in 2007 with the name of ” Orchestra Oeste 11 ” for all the musical experiences they shared since childhood, because most of their members were formed together in said parish.

It is currently composed of 13 musicians, who specialize in the musical genre “Salsa”, giving life to 2 discographies, the first entitled “AL NATURAL” that came out in 2015, consists of 8 unreleased songs and a cover.

“With its themes I lie, Al natural, I forgot about you, Forget you, Medicine, You made fun of Me, I have decided to forget you, My sweet friend and Dancing”

Orchestra Oeste 11 on stage

Orchestra Oeste 11 (Venezuelan) on stage

And for month of May  2019 their second discography “Amor y gusto” will be available, which will be composed of 11 unreleased songs, and to give a preview of the new album they already presented us this March 31 their first single (theme), entitled ” I want you to feel Mine ”, which is accompanied by a music video that you can enjoy on its YouTube page https://www.youtube.com/watch?v=EpleKvxCg9Y.

And over the years they had the opportunity to share on the stage with various well-known artists and / or groups, such as the Latin Dimension, Rafael el Pollo Brito, Proyecto A, Los Saélites, Magia Caribeña, Grupo Mango, and other national artists. of different musical genres.

Among their achievements, they mention that in the National Festival of Salsa Orchestras Say no to the Payola of PDVSA La Estancia were the winners in 2014, they were also selected to honor Sonora Ponceña for their 60 years of artistic career and they were in the Festival Sounds Caracas.

If you want to listen to their discographies “Al Natural” and “I want you to feel mine”, they are available worldwide on the platforms Amazon, Itunes, Spotify, Tidal, Google Music, among others.

For more information the Orchestra Oeste 11 :

  • E-mail: [email protected]
  • Facebook: @Oeste11
  • Twitter: @oeste11
  • Instagram:@oeste11
  • YouTube: Orquesta Oeste11
  • Phones: +58 4242251360 / +58 4265161630 – manager Alejandro Alfonzo

 

Professor MSc. Carlos Colmenárez

Mauricio Silva with ¡fury!

Composer, arranger, producer, pianist, trombonist, vocalist and conductor he participated in the recording of more than 200 productions.

It is a great honor and the pleasant satisfaction of having one of the most prolific, successful and recognized Venezuelan musicians who works as a composer, arranger, producer, pianist, trombonist, vocalist and conductor as a special guest; who is also recognized by all salsa fans at home and internationally.

We refer to Mauricio Silva, who has a musical lineage inherited from his grandfather Manuel Silva Linares and his father Miguel Angel Silva; the latter stood out as the jazz bassist for Gerry Weil, Billo’s Caracas Boys, Los Melódicos and Orquesta de Porfi Jiménez, among others; his uncle Rafael Silva was considered one of the best and most experienced trombonists in Venezuela.

Composer, arranger, producer, pianist, trombonist, vocalist and conductor He participated in the recording of more than 200 productions
Mauricio Silva with ¡fury!

Some of his brothers are also musicians and include: Josué Miguel Silva (now deceased) and Daniel Silva, an outstanding bassist and singer in diverse orchestras nationally and internationally. His son Briant Silva and his nephew Harold Silva are part of the new generation.

Mauricio Silva was born in Caracas on December 30th and became interested in training very well in his profession from a very young age which is why he studied with great Venezuelan and foreign musicians.

He has participated in the recording of more than 200 productions. Some of them with: Sexteto Juventud, La Crítica de Oscar D’León, Wladimir y su Constelación, Dimensión Latina, Los Satélites, La Salsa Mayor, Arabella y su banda, Los Melódicos, Billo’s Caracas Boys, Silva y Guerra, Mauricio Silva y su orquesta, Oscar D’León, Cheo Valenzuela, Caribbean Magic, Porfi Jiménez, Salserín, Erick Franchesky, Guaco, El Trabuco Venezolano, Wílmer Lozano, Legacy of Venezuelan Salsa, Legacy of World Salsa, among others. His compositions include Se Necesita rumbero (recorded by Oscar D’León), Te haré feliz, Debe ser el amor and Canto al Madera.

To start this interesting interview, we want to welcome to Mauricio to “Salsa Escrita” the salsa column in which we support musical talent and promote the event of our Latin music nationally and globally through International Salsa Magazine www.salsagoogle.com.

Thank you very much Professor Carlos, the truth is that I am very happy to appera as a guest in your widely-read column and I want to send my greetings to your readers and followers, I am very happy to share with you.

Master Mauricio for us it is a pleasure to interact through this prestige means of communication, let me tell you that we consider you a great idol of our Afro-Caribbean music and want to know how you started liking music. Carlos, music means everything to me, it is my formula of life and I am in it as long as I can remember. Through many studies and divine support for everything I have done and although I am not the most successful in the world, I feel very satisfied with it.

Well Mauricio, by the way, by the time you were in the orchestra “La Crítica”, were you influenced by any musician?

Yes, when I was in La Crítica, I was very much influenced by Oscar D’León as the main factor, when I saw him playing and singing with that incredible swing, that definitely left its mark and listening to artists of the time such as Andy Montañez, El Gran Combo, Ismael Rivera, Héctor Lavoe, Celia Cruz and note that life allowed me to work with all of them;

because I worked with Hector, Celia, Oscar and many others from Puerto Rico, Cuba and my training was routed to tropical music by accompanying Daniel Santos, Celio Gonzalez, Alberto Beltran and the commitment was greater to know that they came from the Sonora Matancera and that is how my taste for music was cultivated.

And to start this interesting interview, we want to welcome you Mauricio to "Salsa Escrita" the salsa column, where we project the musical talent and make known the events of our Latin music nationally and globally through International Salsa Magazine www.salsagoogle.com.
Mauricio Silva has participated in the recording of more than 200 productions

When was the idea of singing born, Mauricio? Really, the idea of singing was not one of my goals, it dit not crossed my mind to be a singer, and moreover, being in front of an orchestra got me so nervous, since being behind made feel like a duck to water, conducting, playing, but not facing the public. I did not consider myself a singer, I simply have a normal ear to have a guide to melodies of the songs, the fact that I started singing was with “Salsa, Silva y Guerra”.

Manuel Guerra had asked me for some musical arrangements for one of his projects, which was going to be recorded in Puerto Rico with arrangers from there such as Ray Santos and Máximo Torres.

Manuel Guerra had asked me for some musical arrangements for a project of his, which was going to be recorded in Puerto Rico with arrangers from there, with Ray Santos and Máximo Torres.
“Salsa, Silva y Guerra”

I made arrangements to two of my compositions for him: “Qué linda es la vida”, “Se va el amor”, and well, it was recorded on the island of Puerto Rico, that was spectacular, but the “Black Friday” occurred and costs doubled, so Manuel had to finish the production in Venezuela and then he asked me to help him finish it, we set up the trombone, chorus and I took him to ride the voice, but Manuel had tone problems with the songs, he did not get the tones in the right way, I recorded all the guides to the songs, I learned them and I recorded them for him.

Well, we have been trying to get him to record for 3 months, but he could never record that and the sound guy said that I was doing well without being a singer and he wasn’t.

And yet, at the end, I ended up recording that album, which was called “Salsa, Silva y Guerra”, because I got involved with Manuel Guerra and the label Rodven decided to call it that, and there the singer Mauricio Silva was born without wanting to. I never intended to be a singer, so when it is for you, it is like you do not even take off and so begins my career as a vocalist. Mauricio, we understand that you participated in more than two hundred productions and that shows that you are a very active musician in the music industry due to your professionalism.

When was the idea of singing born, Mauricio? Really, the idea of singing was not one of my goals, it dit not crossed my mind to be a singer, and moreover, being in front of an orchestra got me so nervous, since being behind made feel like a duck to water, conducting, playing, but not facing the public. I did not consider myself a singer, I simply have a normal ear to have a guide to melodies of the songs, the fact that I started singing was with “Salsa, Silva y Guerra”.

Manuel Guerra had asked me for some musical arrangements for one of his projects, which was going to be recorded in Puerto Rico with arrangers from there such as Ray Santos and Máximo Torres.

I made arrangements to two of my compositions for him: “Qué linda es la vida”, “Se va el amor”, and well, it was recorded on the island of Puerto Rico, that was spectacular, but the “Black Friday” occurred and costs doubled, so Manuel had to finish the production in Venezuela and then he asked me to help him finish it, we set up the trombone, chorus and I took him to ride the voice, but Manuel had tone problems with the songs.

He did not get the tones in the right way, I recorded all the guides to the songs, I learned them and I recorded them for him. Well, we have been trying to get him to record for 3 months, but he could never record that and the sound guy said that I was doing well without being a singer and he wasn’t.

And yet, at the end, I ended up recording that album, which was called “Salsa, Silva y Guerra”, because I got involved with Manuel Guerra and the label Rodven decided to call it that, and there the singer Mauricio Silva was born without wanting to. I never intended to be a singer, so when it is for you, it is like you do not even take off and so begins my career as a vocalist. Mauricio, we understand that you participated in more than two hundred productions and that shows that you are a very active musician in the music industry due to your professionalism.

Tell us: look, I had about 200 albums I had them computed, but I don’t know, I lost count.

For example, these days I met again with a musician from Barranquilla, we had already worked together in 1987 during a musical tour of the United States, me as a pianist in an orchestra and him as a timbalero, who is very famous in his city and I made an arrangement for him at that time and he brought back to that work and told me it was on Youtube.

So my participation has been as an arranger, musician, pianist, trombonist, choirboy, apart from the records I have served as a singer or as a guest.

I remember that I worked with “El Trabuco Venezolano”, artists from Panama, Puerto Rico, Colombia, naturally Venezuela, the United States, and Cuba.

I have done many things, both with salsa, boleros, bagpipes and much more, what happens is that I am more known in the salsa style, Venezuelan music, jazz, Bosanova, merengue, the Billo’s music, Los Melodicos, actively participating with them and salsa I have done work with Choco Orta from Puerto Rico, El Canario, Oscar D’León, Arabella, with the song’s arrangement I made of “Callejón” by Tite Curet Alonso; the truth is that I’m not complaining. Mauricio, by the way, an almost obligatory question, what have you made in such confinement by the pandemic there in Miami and how has Covid-19 affected you?

Tell us: well, the year 2020 was very difficult for all of us and the main thing that can never stop is the food and medicines supply; but entertainment and recreation is paralyzed and has timidly begun to move a little bit, but they have even stopped it again because the pandemic is still going on and here vaccination began here but the first to receive them will be the doctors, the nurses, elderly people, children and the general public, which, hopefully, will be the solution by 2021 and so artists will return to the stage.

I was affected by the coronavirus, it really hit me, solitary confinement for 15 days with many symptoms, but it detected with the exam, I did all medical treatment, I went through a lot of depression, but thank goodness I woke up much better one Sunsay and I said, am I cured? (laughter) then I had another test and it was negative, but it is an experience that has killed colleagues, friends and family; here in Florida, more than 2000 people are infected daily and 3000 people die every day in the whole country, but we remain optimistic with respect to work out airy.

Mauricio, do you have any upcoming project? Yes, there are always projects, I am producing new artists that will be know later on, but the global legacy of salsa is the most recent thing I put on the market, it is a tribute to salsa, so that the new generations can get to know that salsa that falled us in love in the 70s, 80s and 90s.

This is on all digital platforms and there is also the legacy of Venezuelan salsa. Likewise, the album “Billo’s Legendarios” in which I got the chance to be the arranger and in charge of the musical part of that production with the participation of: Carlos Vives, Oscar D’León, Charlie Aponte, Wilfrido Vargas, Sergio Vargas, Alex Bueno, Eddie Herrera, Don Fulano and Mily Quesada; in addition, the Venezuelan singer Karina and the vocalists of Billo’s Caracas Boys are special guests.

This is on all digital platforms and there is also the legacy of Venezuelan salsa
The legacy of Venezuelan Salsa.

I am also working with the new from “Adolescentes” in its new phase from the hand of El Negro Mendoza.

I am doing the “Legendary Billo’s No. 2” and in talks with Gilberto Santa Rosa, Tito Nieves, Silvestre Dangon, Carlos Vives, who wants to sing the theme “La Casa de Fernando”, and also I am helping many colleagues because the world of the record has changed a lot, there are no longer record companies that support, so stay tuned to 2021 because very good productions are coming.
“Billo’s Legendary” – Mauricio Silva

Mauricio, tell us, which singers have you accompanied in your successful career? Well, I had the honor of learning and playing with Alberto Beltrán, Celio González, Daniel Santos, those three singers from “Sonora Matancera”, we accompanied them with “La Crítica”, but even then, I accompanied Ruddy Márquez, José Luis Rodríguez, Oscar D’León, Celia Cruz, Héctor Lavoe, Justo Betancourt, Ismael Miranda, Eddie Santiago, Vity Ruiz, Maelo Ruiz, Tito Rojas (QEPD), Pedro Arroyo, Luisito Carrión, Rafu Warner, most of those artists from the 80s and 90s, and many more with whom I had the opportunity to be formed, musically speaking.

Mauricio, to finish, we have a friend in common, Nelson García “Nelsonero” in Barquisimeto, how was your work with him? Speaking of Nelson, is to talk about a great musician, a great person, from the first time I knew him, we were connected, we made a record with very few resources, but there was a magic of a talented boy who looked for a musician that is me and he put himself in his hands, and let them take him, although the songs are mostly from him or almost all the songs were from Nelson and I made those arrangements looking for a style with trombones and baritone sax, resulting in an album with a lot of heart, and from then on.

Many doors have been opened to Nelson for his way of being and he has traveled to many places in the world, and I really love him very much, I ask you to support him because he is one of those real talents, he is not made up, he is not manufactured, he is natural, that is Nelson de Jesus “Nelsonero”.

Dear Salsa fans, regular Salsa Escrita readers, we are very grateful to Mauricio Silva for the interaction we have had, give us a final message: Thank you Professor Carlos, of course, very grateful for allowing me to share in your widely read salsa column in which you promote and support the talent from my country and the rest of Latin America; I hope we can meet up again soon; I have a little bit of Barquisimeto, because I have an aunt who lives in the urbanization El Obelisco, I have cousins, godparents, Rafael Ure and a very big big greeting to all of them.

I love that city a lot, the “Musical City of Venezuela”, I have numerous friends there and I participated in orchestras such as: Nino y si Orquesta, La Banda Actual, they are all friends and we share a lot, so I send my greetings to all of them, thank you for this opportunity Professor Carlos Colmenárez “The Friend of the Salseros” and I hope to see you soon, we love you with fury!

after the rehearsal with the Los Angeles Philharmonic with Gustavo Dudamel and Oscar D'Leon - Mauricio Silva
Mauricio Silva after the rehearsal with the Los Angeles Philharmonic with Gustavo Dudamel and Oscar D’Leon

 See you next time and keep dancing  salsa!

 

ROX’s new single “Cristal”

Cristal is dedicated to those strong women

“Composing is a magical process”, said a Venezuelan living in the United States that puts the name of her country very high. She is a multifaceted artist and this time presents her new single “Cristal”.

Roxana Frontini, her real name, known in the industry as “Rox”, unveils her new song: “Cristal”, inspired and dedicated to “all the queens of the world”, as its description dictates. Frontini wanted to consciously empower women and honor what they stand for. The song is within the Latin genre and has a very powerful message: “No one can stop her” is one of the phrases she mentions there, referring to “the glass woman.”

“Cristal” had the voice, melody and authorship of the artist, while the production and arrangements were in charge of Arturo Cabrera. The music video was directed by Nestor Cabrera. Since the beginning of December, it has been available on digital platforms. The positive comments have been increasing, as well as the support of her colleagues and followers; the views on YouTube exceed the 100 thousand.

“Cristal is a celebration of the Queen that each woman carries inside, whatever the path we have chosen, we all fulfill an essential role that contributes to the development of our society. The mother, the daughter, the sister, the cousin, the grandmother, the friend… We all matter”, stated the businesswoman.

In the music video, different women can be seen in their facets of everyday life as mothers and workers. This is the first song she has done in Spanish, and she hopes to release its English version soon.

“Our stories are full of challenges and victories that make us precious, like crystal. In each one of us there is a warrior, a friend, a teacher, an angel, and a queen. It is my greatest wish that by singing and dancing this song, each woman connects with her value, and together we shine more. This goes to my beloved, respected and admired Crystal Women all over the World!”

In the music video she wanted to reflect the process she went through while creating the song. She sought to stay fresh, natural, with little makeup, and everyday wardrobe. For this reason, she added some shots in her gym look, very constant in times of pandemic. With the phrase “This song is for each of you because we are all queens and together we shine more”, ends the credits of the music video.

“Part of the song came out one day exercising on my balcony (because we were in full lockdown); minutes before I had had a long conversation with my mother where we covered her life trajectory, and all the things she has overcome including cancer. Then, when the first part of the song was ready, I started working on a new fine art series called Reinas; this series shows very different women, all with something in common, Modern Crowns: hats of different styles, colors and sizes that symbolize the originality of each one. As this series began, the missing piece of Cristal emerged with total fluidity. Every time I sat down to work on the art pieces, it was like the information for Cristal was downloaded to me”

The work was made up of enterprising women who have obtained great merits in different areas: Almudena Álvarez, lawyer, LL.M, partner at Álvarez Lentner; Gisela Morichetti, Visual Communication designer; Lisset Galeyev, photographer, owner of Lisset Galeyev Photography; also Liz Nieves, fashion designer, owner of Ilogear Active & Dance Wear; and Ethel Schutz, Christian, faith leader, and the woman who taught Frontini to paint. All brilliant and worthy of admiration.

Rox is presenting her new single Cristal
Roxana Frontini better known as ROX.

ROX’s Biography

Rox is Venezuelan, born in Caracas and who has made her way internationally. She is an artist, a businesswoman, and has led projects in different areas. She has a very solid career in different aspects. She founded FashionCurators.com, a business that seeks to provide opportunities for stores, brands, and designers to broaden their horizons, and gain a further scope. She has combined her role as an artist and a businesswoman. She writes, paints, dances tango, sings, designs, creates content, and runs businesses. In fact, she has a personal blog. She has done volunteer work, is an expert in marketing and the digital area. A Crystal woman!

The singer began her musical career from a very young age. Her first steps were at the Juan José Landaeta National Conservatory, in her native Caracas. From the age of 15, she composed and collaborated with renowned artists signed by Sony Music. In addition, she is the daughter of a long-time musician, a member of the Fenix ​​Jazz Band, in Argentina. On many occasions, she accompanied him in his presentations, and learned many tips that she then put into practice, in addition to obtaining greater ease in the industry.

At the age of 17, she started in pop-rock covering songs by some greats of the genre and her favorite singers such as: Shakira, Soda Stereo, Fito Páez, The Police, Alanis Morisette, and No Doubt.

At an artistic level, she stands out for her beautiful pieces, inspired for the most part by the femininity that characterizes her so much. Elegant and very subtle pictures and illustrations. It also offers cell phone accessories, clothing, and details for home decoration. Frontini has other musical singles to her credit in English and Spanish. It fuses elements of pop, electro pop, and Latin music “Oasis”, “Your Groove”, “Better Choices”, among others.

She is one of the most renowned Latin exponents in the United States, and has achieved success in Europe, and Latin America. She has struggled to be successful and overcome life’s obstacles; among them, she had to recover from a facial paralysis that changed her perspective but gave her more strength to continue. Thanks to being a multifaceted woman, she was able to focus her energies in other areas.

Her passion for music, art and entrepreneurship gave her the hope she needed at that time. From this experience, she learned to value moments more, and that the greatest treasures are inner power, creativity, purposes in life, family, and wisdom. For this reason, she wanted to inspire others to grow and have tools to constantly face life.
The artist has been very excited about the release of her new single. She did not miss an opportunity to thank those who have supported her and the women who inspired her:

“Special thanks to all the women of the world, for inspiring this song”

For Frontini, composing is a magical process, she feels blessed to be able to collaborate with producers who challenge her as a singer and author. For her, it is a privilege that she is inspired to go beyond her own mental and emotional barriers.

Her musical career will continue to give something to talk about, and perhaps before we imagine, she will surprise us with her album!

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Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music
Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label
Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

Warner Music Latina
The world of Latin Music Record Labels

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.