Search Results for: Jazz

How language influences Alex Cuba’s music

We have a very special guest. This is Cuban artist Alex Cuba whose real name is Alexis Puentes and is based in Canada. How are you feeling?  

I am very well. I would like to make a small correction before starting the conversation. I am Cuban-Canadian because I have been 23 years in this country. I am as Cuban as Canadian. It is very important for me to mention that I am Cuban-Canadian.  

Perfect, thank you very much for the clarification. You sing in both English and Spanish. How much has this bilingual approach of languages helped your career?  

Most of my work is in Spanish. There is very little that I have done in English. I think what has most helped my career has been my diversity and my ability to enter any musical genre. 

I have noticed that when you sing in English, you usually focus more on pop or genres that are more popular in the Anglo-Saxon language.   

Not necessarily. I also make pop in Spanish. Language does not define pop music because you can find pop in any language in the world. I do things depending on how I feel them, how they come to me at that moment and how it makes sense to do them.  

Do you achieve more receptivity on the part of Spanish-speaking or English-speaking audiences?  

As you know, my native language is Spanish, so it makes total sense that I reach out more to the Spanish-speaking world than the English-speaking world. 

You are the son of a guitarist and music teacher. How do you think this influenced the path you would later take?  

Definitely, had I not been the son of a guitarist, I do not think I would be a musician now. I would probably be a doctor or a sportsman. I was lucky that he taught me to play guitar and my father definitely had a major influence on my path.   

Besides being an artist, was there another profession you entered or became interested in?  

When I was a teenager, I was interested in science and medicine. At some point, I wanted to be a surgeon, but my love for music came back permanently when I was about 14 years old. That’s the only thing I’ve done since then.

Has Cuban culture influenced his music?

What led you to enter Cuban jazz and folk?

I had the opportunity to have a very wide musical training that goes from jazz to rock, blues, folk, nueva trova, guaguancó, salsa, timba and many more genres. Music is all the same for me, I only divide it into good and bad music. Life led me to become a jazzman first because I was attracted to jazz and I think that has no explanation. It’s like love. You see something or someone and you like it. You see a person and you do not know why, which happened to me with jazz. So, jazz was a great start for me. When you begin a career in music like I did, I think you see music from the inside. Besides all the study and dedication needed to play jazz, you have to know an instrument pretty well and know in depth music. 

I never sang in Cuba because I left when I was only 21 years old. It was when I arrived in Canada that I started singing, people liked my voice and that gave me the push I needed to be who I am. We are talking about a career in life. 

Do you think those 21 years in Cuba influenced the music you play today?  

I wouldn’t say that those 21 years influenced the music I play, but further trained me for the future. Cuba trained me and Canada fulfilled me. If I Could not make music without targeting a specific audience as we do in Cuba or Miami, I would not be who I am now. If I had not come to Canada, I would not be the person I am now.  

After being away from your native country so much, what things do you retain from Cuba?  

I still like Cuban cigars. I really like Cohiba cigars. I’m a big fan of Cohibas and I love to smoke them while drinking whiskey. 

Do you think your music and way of life are a mix of both nations to a certain extent?  

Yes, definitely. It is a seed that grows between mango and apple. A tree that is born and grown between two places.  

How has the course of your work and artistic activity during the pandemic?  

Everything has gone successfully. I have dedicated myself to creating, recording, composing, releasing singles and many other things. 

So things didn’t stop for you  

Not at all and I don’t think it happened that way for many content creators. Creativity is in need of nothing because it simply happens. That has been my case and that of many creators with whom I have been in touch in the past year because I have several guests on my album “Mendó”, of which we have just released a single and a new video for the song “Amor A La Distancia”. That album was created during the pandemic and all the collaborators with whom I had contact were at the same rate as me. We were all trying to do something and not hold us up because of the situation. It was nice to get that vibe.  

What projects do you have pending for 2022? 

I have pending tours that have been delayed since 2020. I’m going to tour and keep releasing music. That’s the point. I still don’t want to go to the moon in a rocket (laugh).  

So, you haven’t resumed your activities on the stage to date. 

I haven’t wanted to yet. I’m having trouble returning to the stage because it feels weird. I don’t think I’m psychologically prepared for that, but there will be.  

Would you have a message for those future artists who come to read this interview?  

They must ensure that the desire to be an artist or express art comes from the heart and the soul. That’s very important. If that’s how you start in the art world, it will be like this forever. If you start on social media, you will get to the point where you will not like it anymore. 

Your social networks and website for people to follow you

My website is alexcuba.com and you can find me on Instagram as @Iamalexcuba. On Twitter, you can find me as @alexcuba and on Facebook as Alex Cuba.

How Radio Brisa Tropical Started

We meet today with Taino Roldan from the fabulous station Radio Brisa Tropical. Good morning Mr. Roldan, hope you are well.  

Quite well, thanks to God. Warm greetings to you from our radio station Radio Brisa Tropical.  

How did you start liking broadcasting and how did you know you wanted to get into this? 

Whilst resident in Italy, I began my career as a DJ there and in Germany. When I returned to the United States, I started going to all the local stations to have a salsa show. At first, they always replied that they were not interested and the doors were closed to me, but that never caused me a problem. I have always believed that if a door has closed, you have to find a way to enter that world, no matter what. At last, I started working at an AM station where I spent three years and then at a FM station for almost 10 years.

During this whole period, I was studying broadcasting at the local university and playing with the internet. It was by that time that streaming and webcasting, which was in 2005 if I got it right. A friend of mine who was a computer programmer told me that I could broadcast my shows in this manner. I asked him for help, given he was the expert, so we did this and connected. At that time, Facebook or any of those things did not yet exist, but MySpace did. Then we managed to webcast until the streaming service came out from the hand of YouTube and other platforms, and that’s when I opened my accounts in those social networks and created my website.

While I was on FM, we continued webcasting until 2012, which was when I officially left that station. I was on about four FM stations, but on different days in the area where I was. After I stopped working in those places, I decided to keep right here in my own studio and do my show solely and exclusively on the internet and it has been the case until today. It has been 31 years of happiness and here I am still standing.

We understand that this Radio Brisa Tropical project started in 1991. How was this idea conceived?  

While I was on AM, my show was not called Brisa Tropical, but rather “¿Qué pasa?” There we included all kinds of music and gave cultural news about all countries, since I am in an area represented by all Latin American countries, the Caribbean Centre, South America and Spain. Having such a diverse audience, I decided to talk about all countries and not just mine, which is Puerto Rico. I talk about the important days of all the countries such as independence days and other historical events. I want to make content to entertain and educate the audience.

When I switched to FM, the station where I did my show is called “The Brise” and it played contemporary music in English. So, I sat with a friend who was helping me and it was there when I called my own program “Brisa Tropical”, as it is during that time that we included salsa, merengue, bachata, vallenato and much more.

Thank the Lord and the audience we have, we are more dedicated to salsa, and when I say “salsa”, I am including Cuban son and all these Afro-Cuban rhythms that were called salsa since the 70’s till present. However, we like to include all tropical music, classic as well as contemporary. So, it is at the point now where we have created an international audience, and that’s why it is so important to identify and mention the names of the artists, the orchestras, the composers, the arrangers, the members of the groups. Let us remember that there is plenty of time on the Internet. This is nothing like an AM or FM station that are commercial and you only have to reduce the amount of time. Here, I am the programmer and the announcer.

Radio Brisa Tropical is streamed exclusively on the Internet

You have already told us about the role played by the internet and social networks in implementing your project. So much so that networks have become the main transmission channels of the station. Is the internet the main broadcasting channel or are you still on the radio?  

My show is streamed exclusively on the internet. Commercial broadcasters were my beginning, but I am absolutely sure that the future is the internet and I am not just talking about Facebook because this social network is not a music platform. I have my YouTube channel, my Facebook page and my Twitter account, but webcasting has opened the door to all musicians, performers and composers from anywhere in the world. The internet is the future of music. I am dedicated to salsa and Latin jazz, but I usually include other genres that listeners often ask me for, such as cumbia, tropical music, vallenato, etcetera.   

In addition to salsa, your station plays other genres such as Latin jazz, vallenato, cumbia and plena. Why did you start this project with salsa as a base?  

I grew up with salsa and developed myself as a DJ for many years both in Italy and Germany. Although I used to play everything, when I saw the love of Europeans for salsa on the dance floor, I always decided on it. Salsa has always been my life. I like all positive music, but I will always prefer to broadcast salsa and Latin jazz. Now, if a listener asks me to play a good song that does not have high-flown words or anything, I have no problem with it. Here I have been asked to play even rancheras because I have learned that you never say no to that loyal audience. 

You currently broadcast live on YouTube, Facebook and your website. Do you know which transmission channel has a bigger audience?   

Most of my audience listens to me through the link to my server and website. Remember that the website has the links to the channel and the other social networks. Through TuneIn, I receive a lot of audience around the world. I also use Live365 because the station pays royalties and I have the license to broadcast legally. The problem is that this platform is not heard in some places in South America or Europe, which is precisely why I also use TuneIn. When I check my content every day, I realize that we have a lot of audience coming from the Caribbean, South America, Central America, Europe and the United States.

Age ranges of Radio Brisa Tropical

Many would say that the genres played on your station are to the taste of an older audience that enjoyed the salsa of the 70’s, 80’s and 90’s. What is the age range of your station?  

According to the demographic information and the comments I am getting, I have seen that we have people from 10 or 11 years old and up. Once, a lady sent me a comment saying that her 100-year-old dad stayed in bed listening to the station and even sent me a picture of him smiling. I’ve also received messages from young people. I would say my demographic ranges from 20 years old and up.

I include classic salsa because many of those performers and bands remain relevant with their legacy despite having passed away, but there are also many salseros from that golden era in the 70’s and 80’s who are still active like Willie Rosario or La Sonora Ponceña. I have a lot of Venezuelan and Colombian friends from Venezuela who always send me music.

 I like to balance my way to program. I like to take people back to the 70’s and even beyond, bring them back to the present and explain the ins and outs of a song or album. One of the most important things a broadcaster must do is to mention the artist, the composer, the arranger, the musicians, among others. You have to talk about the piece that is playing and what is behind it.

What you are saying is very important because many times people only focus on the vocalist or leader of a group, but they do not wonder about all the behind-the-scenes work or even talk about the rest of the members, such as the guitarists, the pianists, the arrangers or the musical directors. In that sense, what do you do to disseminate all this information? 

I like reading a lot. If I am going to talk about a specific artist, I will look for who he is, what his trajectory is, how his beginnings were, what he did, what he is doing now. Of course, I have never included any personal data. This is very important to me because this helps the artist to sell his stuff. When there were a lot of record sales, I had the habit of checking the back to read the liner notes of that artist. That information is very valuable to me because that is what I use to  inform the audience unequivocally.

From what you have told me, you have been working exclusively on the Internet for many years. Did you do it before or after the pandemic?  

I had already been webcasting my program on the Internet for many years. In fact, I have been doing it since 2012. Thank goodness, the pandemic has not affected me in any way. My wife and I have taken care of ourselves and followed the sanitary rules, but this situation has not affected our work. On the contrary, I am here before the microphone in my studio while I speak and play music every day in the morning. It may also happen that I bring my laptop to a remote location and air the show from there or through my cell phone. I have done a lot of interviews during all this time because I like it so much.    

What other projects or shows are you carrying out?  

I have discovered that I can do a show about music, but without playing music. Sometimes I do it, but this is not my usual due to the issue of copyright with Facebook. I have a show called “Hablando de Salsa” and I am proud of it because it has been very successful. I am doing this project with Eduardo Saya. The show is entirely about salsa and we broadcast it every Wednesday at 6 PM CST. There, we always choose a different subject to be tackled every day.

Link to the Facebook page of Taino Roldán: Taino Roldán