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Luis “Perico” Ortiz Considered one of the most important exponents of Tropical Music worldwide.

” The Astro ” He is still among Friends

Puerto Rican trumpet player, composer, arranger and producer boricua, obligatory reference of the Puerto Rican and Latin music of the last three decades of the 20th century.

He has cultivated the most diverse styles, from Salsa, through Jazz, to Pop and Bolero. He is considered one of the most important exponents of Tropical Music worldwide.

Luis Esteban Ortiz Ruiz, better known as Luis “Perico” Ortiz, was born on December 26, 1949 in Santurce, Puerto Rico. “Perico” was born into the extreme poverty that housed so many families on the Island of Enchantment.

His love for music fueled his dreams, although without imagining the idol he would become, an artist who this year celebrates 55 YEARS of a fruitful career that led him to travel the world and push for more stars.

Perico Ortiz was a true child prodigy, whose vocation for music was awakened at the early age of five. He was trained at the Escuela Libre de Música and later at the San Juan Conservatory, later joining the Puerto Rico Symphony Orchestra under the direction of Pau Casals before he was 20 years old.

In 1970 he moved to New York, where he began his professional career working with the groups of Tito Puente, Mongo Santamaría, Machito and the legendary David Bowie among others, and was a regular collaborator of the Fania All-Star machine, the project of artists that popularized urban salsa around the world and collaborated with the companies Velvet of Venezuela and TH Rodven.

In 1977 he made his first solo recording under the Turnstyle label, a subsidiary of Latin Percussion Corp. A year later he established his own orchestra and won the “Diplo” award for best trumpet player in Puerto Rico.

Elsewhere, in New York, “EL ASTRO” was awarded “Trumpeter of the Year, “Arranger of the Year”, “Best Orchestra” and “Musician of the Year” during the Latin New York Magazine Awards held in the Big Apple.

Luis "Perico" Ortiz Considered one of the most important exponents of Tropical Music worldwide.
He is still among Friends
” The Astro “

The musician, born in Santurce, Puerto Rico, established numerous musical companies such as Sunrise Productions, Perico Records, Dialen Promotions Inc. and Dialen Recording Studios. Also

Dialen Publisher, founded a publishing house with licenses in the U.S., Europe and Japan.

In 1981 he was recognized by the Asociación de Cronistas de Espectáculos (ACE) as the best exponent of Latin music, an honor he shared with Julio Iglesias. In the following year he received another recognition from the ACE as Best Orchestra in New York.

In the summer of 1987 he wrote and conducted the soundtrack for the movie “Mondo New York” in collaboration with maestro Johnny Pacheco.

Through his orchestra passed the voices of Rafael De Jesús, Billy Carrión, Domingo Quiñones and Roberto Lugo, although it was with the latter two with whom he reaped the greatest triumphs of his extensive discography: Sabroso, Sabor tropical, In Tradition and El Isleño.

In 1988 he created his own production and recording company: Dialen Promotions, later Luis Perico Ortiz Productions, dedicated mainly to radio and television advertising. That same year he produced and arranged Barry Manilow’s Hey Mambo album.

Luis also worked in the advertising area producing, composing and arranging musical spots for radio and television commercials. In this aspect he did productions for commercial firms Heublein Spirit Group (Smirnoff Account), Castor Advertising (Mc Donalds), Uniworld Advertising (Kodak), Max Mambrú Films, Blaze Productions, John Casablancas/Elite Modeling (Film Scoring & Music Composition/72 minutes), Polaroid, HBO, Canal 47 (TV campaign “Contigo Siempre”), among others.

Perico Ortiz was a true child prodigy, whose vocation for music was awakened at the early age of five. He was trained at the Escuela Libre de Música and later at the San Juan Conservatory, later joining the Puerto Rico Symphony Orchestra under the direction of Pau Casals before he was 20 years old.
Luis Perico Ortiz

In 1993 he moved to Puerto Rico where he established his new company, Luis Perico Ortiz Productions, Inc. with which he began professional production relationships with Disney, Buena Vista Television, There Goes The Neighborhood and Quincy Jones Office.

For Disney Corporation he produces part of the music for the television special “Christmas in the Americas”. For the Quincy Jones Office he produced segments for the historic “Summit of the Americas” event for 34 presidents and dignitaries of the hemisphere. Both projects were televised to hundreds of countries simultaneously.

In 1995 he toured Colombia to promote the RMM label project, “The Perfect Combination”, performing in four concerts in front of more than 250,000 people who applauded him.

Later he opened with his Latin jazz group the “Puerto Rico Heineken Jazz Fest ’95” and presented lectures, workshops and Latin jazz concerts in Aruba during its Carnival.

In February 1996 he traveled to Europe to perform in concert. A month later he arrived in Venezuela to perform in two concerts at the Poliedro. He produced a new recording for the RMM label, entitled “Café con leche y dos de azúcar”, and inaugurated his new orchestra on National Salsa Day, March 10, 1996 in front of an audience of more than 25,000 Salsa lovers.

In 1997 he produced for a Japanese record label “Sweet Basil”; a project featuring Yoshihito Fukumoto, former member of the famous Japanese orchestra La Luz, in a recording with ingredients of Latin jazz, R&B, salsa, rap, pop ballad and Brazilian rhythms.

He also produces for the Toshiba-EMI Limited label of Japan the compact disc “Bésame mucho” and for Sony of Puerto Rico “El cuarto Rey Mago”, a Christmas project by singer-songwriter José Nogueras for the multinational.

In 1998 he performs at Bellas Artes as guest artist of Lucecita Benítez. In the same way, he produces maestro Tommy Olivencia for the Polygram label and performs with his great friend, sonero Domingo Quiñones, in a series of concerts at Bellas Artes.

As the end of the century approaches, he releases an instrumental CD with bolero, cha-cha-chá, jazz/pop and salsa songs, entitled “Emociones”. It includes his versions of classics such as “Perfume de gardenia”, “Usted”, “Sin fe”, “Tu pañuelo”, “Silencio” and the Christian hymn “Cuán grande es él”.

With this release, Perico completes a discography that includes some twenty titles among which are “My Own Image”, “Super Salsa”, “One Of A Kind”, “El Astro”, “Sabroso”, “Sabor tropical”, “El isleño”, “Entre amigos”, “La vida en broma”, “In Tradition”, “Breaking The Rules”, “Vuelvo otra vez”, “At Valley Cottage”, “Acaban con tó”, “The Man, His Trumpet and His Music. .Are Back”, “La combinación perfecta”, “Café con leche y dos de azúcar” and “Luis Perico Ortiz – Éxitos Volumen I”.

Perico Ortiz was a true child prodigy, whose vocation for music was awakened at the early age of five. He was trained at the Escuela Libre de Música and later at the San Juan Conservatory, later joining the Puerto Rico Symphony Orchestra under the direction of Pau Casals before he was 20 years old.
Luis Esteban Ortiz Ruiz, better known as Luis “Perico” Ortiz

Among other awards and recognitions, Perico Ortiz was named Best Salsa Performer in 1981 and Best New York Orchestra in 1982 by the Asociación de Cronistas de Espectáculos (ACE).

When he was just 10 years old Ismael Rivera was spying on him from a fence (HINT: THIS WORD COULD BE PUT IN ITS MEANING OR ASSOCIATION BECAUSE IT IS NOT A COMMON WORD FOR ALL COUNTRIES) near his rehearsal place in Tras Talleres. He approached him one day and baptized him “Perico” repeating with the battered trumpet he was assigned at the then fledgling Escuela Libre de Música de San Juan the notes of “Quítate de la vía Perico”, a song that would remain engraved in the history of popular music, and in his own.

“He told me, ‘They’re not going to call you Luis Esteban, they’re going to call you Luis Perico Ortiz and you’re going to be great,” he recalled of the second great memory of his musical beginnings. The first was in his home.

Chronological events of more and important interest:

1970-1976, works as a trumpet player, arranger, composer and producer for; Tito Puente, Machito, Mongo Santamaría, Tito Rodríguez, Fania All Stars (and all their artists), Velvet De Venezuela, TH Rodven and Johnny Pacheco.

1977, makes his first recording as a soloist under the Turnstyle label (subsidiary of Latin Percussion Corp.).

1978-80 establishes his orchestra. Wins “Diplo” trophy as best trumpet player in Puerto Rico. In New York during the Latin New York Magazine Awards in 1978 he is awarded the following trophies; Trumpeter Of The Year, Arranger Of The Year, Best Orchestra Of The Year and Musician Of The Year.

1981-87, recognition granted in 1981 by the Asociación De Cronistas De Espectáculos {ACE} as the best Salsa/Caribbean Music interpreter, which he shared with Julio Iglesias.

In 1982 he received another recognition by ACE as Best Orchestra of New York. During the summer of 1987 he writes and directs the Score for the movie “Mondo New York” in collaboration with maestro Johnny Pacheco.

1988-93, during 1988 produces, arranges and conducts Barry Manilow. Hey Mambo” project. In 1988 opens his own production company, Dialen Promotions Inc.

It is the first Puerto Rican company to offer multiple services in the area of production and recording with its own Analog/Midi recording studios.

Through his involvement with his company, Luis is involved in the advertising area producing, composing, sound engineering and arranging jingles for Radio and Television as well as Videos and Film Scoring.

Some of his accounts were: Heublein Spirit Group (Smirnoff Account), Castor Advertising (McDonalds), Uniworld Advertising (Kodak), Max Mambru Films, Blaze Productions, Johnn Casablanca/Elite Modeling (Film Scoring & Music Composition/72 minutes), Polaroid, HBO, Channel 47 Television Campaign-“Contigo Siempre” and many more.

1993, returns to his homeland, Puerto Rico, and immediately establishes his new company, Luis Perico Ortiz Productions Inc.

1994, establishes production relationships with Disney Corp, Buena Vista Television (California), There Goes The Neighborhood and Quincy Jones Office. For Disney Corp.

Produces part of the music for the television special “Navidad En Las Americas”. For the Quincy Jones Office, he produced segments for the historic “Summit of the Americas” event for 34 presidents and dignitaries of the Western Hemisphere. These projects were televised to hundreds of countries simultaneously.

1995, performs Artistic Tour of Colombia (RMM “The Perfect Combination”) where he performed a total of four concerts to over 250,000 people.

Opens with his Jazz-Latino group the “Puerto Rico Heineken Jazz Fest ’95. Will make his next recording (Salsa) with his orchestra at the end of 1995.

1996, presents lectures, workshops and Latin Jazz concert in Aruba during its Carnival, February goes to Europe for concert, in March will perform in Venezuela for two concerts at the Poliedro, produces his latest production “Café Con Leche Y Dos De Azúcar” under RMM Records & Video Corp, inaugurates his new Orchestra at the National Salsa Day, March 10, 1996 in front of an audience of 25,000 Salsa lovers.

1997, produces for the Japanese label Sweet Basil an American project (Latin Jazz, R&B, Salsa, Rap, Brazilian Music, Pop Ballad). Artist: Yoshihito Fukumoto (Former musician of the famous Japanese orchestra “La Luz”).

Establishes a new recording division within his company {LPO Productions Inc.}. It is identified as “Suave Instrumental”.

As his first work he releases his first compilation of hits (Luis Perico Ortiz EXITOS volume 1) with the voices of Roberto Lugo, Billy Carrión and Domingo Quiñones.

Produces for Toshiba-EMI Limited (Japan) a CD. Title: “Bésame Mucho”. Produces for Sony José Nogueras (Proyecto Navideño 1997).

1998, performs at Bellas Artes as guest artist for Lucesita Benítez. Produces the master Tommy Olivencia for the PolyGram label.

Performs with his great friend Domingo Quiñones in a series of concerts in Bellas Artes, produces an instrumental CD containing songs of the Bolero, Cha-Cha, Jazz-Pop and Salsa genre, the CD is titled “EMOCIONES”.

Concert and reunion of all its main singers at the Luis Muñoz Marín Amphitheater during the Bacardi World Salsa Fest ’98.

In the year 1999 during the month of January “Perico” visited his second homeland, Panama, where he had the opportunity to perform a concert with the pleasant company of Panamanian musicians and Roberto Lugo on vocals. Exquisite! During the month of March he performed with Arturo Sandoval in a regal concert, it was the first presentation of both of them in Panama.

It was the first presentation of both in Puerto Rico, because they had already performed together in the United States and Europe (NorthSea Jazz Festival * Holland).

In the month of May he performed in the Tributo Histórico a Héctor Lavoe as a guest artist.

“Perico” begins his move from secular music to Christian music serving the Lord, establishes himself as Musical Director of the Levittown Church of the Nazarene in January, establishes the foundation and direction of the Harmony School of Music, opened his recording studio (SUAVE Recording Studio) for the development of his record label “Suave Instrumental” and to attend the needs of other Christian record companies in relation to external productions.

2000, during the beginning of the year Perico further strengthened his commitment with Harmony School Of Music, he released four (4) of his catalog recordings in digital format, they are: Sabroso, Sabor Tropical, El Isleño, In Tradition, with the voices of Domingo Quiñones and Roberto Lugo.

In addiction he released his first solo album, My Own Image originally under the Turnstyle Records label, to Martin Cohen company (Latin Percussion) in digital format.

Perico has just finished his most recent production with guests such as: Domingo Quiñones, Bobby Valentín, Papo Lucca, Cachete Maldonado, Endel Dueño, Elías Lopés, Rafi Torres and much more,the project titled Jamming and released under the AJ RECORDS label.

One of the most important moments in his life was the birth of his first granddaughter ISABEL ANNA, born March 31-2000.

2001, Perico currently serves as Producer and A&R Director for AJ Records (sister company of Casa De Los Tapes), he just finished the production of Tommy Olivencia 40th Anniversary/LIVE.

New projects to be finalized: Ray Barreto {50 Aniversario} & La Ganga. Perico receives for the production Jamming a nomination for the TU MÚSICA awards. He has just produced two (2) productions for the territory of Japan. The artist is Rie Akagi and the genre is JAZZ.

2002, wins the TU MÚSICA award for best Christmas production. Produces “RAY BARRETO LIVE-50 Aniversario”, “Lunna Bohemia”, Los 100 Años de Andy Montañez en Vivo from the Bellas Artes in Santurce, Rie Akagi (Japan) & a music score for a Japanese cartoon.

2003, produces the “Puerto Rican Masters” for TV special and DVD.

2004, produces the first Salsa Gospel Festival, serves as music producer of the show and music producer of the DVD, cultivates his duties as a teacher for the Conservatory of Music in the area of the first Bachelor of Jazz and Caribbean music.

He teaches a Latin Jazz Combo course and a Master Class for the development of musical language, self-esteem, form, analysis, composition and interpretation.

Produces the tribute show to Marvin Santiago before his death. Also produced the DVD, the artists produced were the Puerto Rican Masters, Domingo Quiñones, Oscar De León, Victoria Sanabria, Prodigio & Andy Montañez among others.

Musical production of Objetivo Fama Christmas show & Christmas CD-DVD of the group for UNIVERSAL MUSIC.

2005, produces, arranges and composes the soundtrack for Jacobo Morales’ most recent TV film, “Pa’ Eso Estamos”.

He also produces the CD-DVD of the film achieving an exquisite and aggressive Sound Track work.

For the second consecutive year he is designated as one of the musical producers of the long awaited Christmas work of Banco Popular. He is selected by the program HUELLAS MUSICALES to make a retrospective of his musical contribution.

2006, currently very active with the development of the Jazz and Caribbean Music Department of the Conservatory of Music of Puerto Rico.

Visits Columbia College in Chicago to give Master Classes and concerts with Jon Faddis, Eddie Gómez and the faculty of the Puerto Rico Conservatory of Music.

Travels to France to participate in the Toros & Salsa Festival in Dax during the month of September 9-11. Produces flutist Rie Akagi for Japan.

2007, Perico is officially appointed as Artist in Residence by the Conservatory of Music of Puerto Rico for the department of Jazz and Caribbean Music, along with the same position are exercising the Masters Eddie Gomez and David Sanchez.

March 18 begins the world tour with his Salsa orchestra, his original singers Rafael De Jesus and Roberto Lugo, his Latin Jazz Big Band and his Latin Jazz Combo, as an important part of his tour, in addition he will be giving Master Classes to Universities and Colleges to work closely with the future musicians of our genre… Latin Music.

2008 Maestro Luis Perico Ortiz is invited to be the Keynote Speaker during the Forty-Fifth Graduation exercises of the Conservatory of Music of Puerto Rico.

A great honor for “Perico” since he is a former student and his dream was to see Latin music and Jazz studied at the Conservatory. If Pablo Casals could see it….

In addition, Maestro Perico is commissioned by the Autonomous Municipality of Carolina to be the Musical Advisor and Artistic Director of the new PLAZA GIGANTE DE LA MÚSICA to be inaugurated on June 28, 2008 and the International Jazz Festival of Carolina 2008 to be held on August 15 & 16, 2008.

2009, he is invited to be the Musical Advisor of the Carolina School of Fine Arts, in addition he works professionally as Artistic Director of Special Events for the Municipality, he visited for the first time the country of Peru where he performed at the acclaimed festival Chimpum Callao in front of an audience of 42,000 people.

2010, this year is emblematic for Luis as he celebrates his 50th anniversary in music. In January he was honored during the 40th Anniversary of San Sebastian Street with the San Sebastian Award for his achievements along with Roberto Roena.

He visited the Lehman College in New York where he performed in concert with Rafael De Jesus and Roberto Lugo.

Produced and directed the 6th Carolina International Jazz Festival. Performed with Paquito D’ Rivera, Mario Grillo, Tito Puente Jr., Tito Rodriguez and Gilberto Santa Rosa.

In November he visits New Mexico for the first time invited as Guest Artist of the New Mexico Symphony Orchestra, he was invited by Dr. Mariano Morales, in addition he performed with Mariano’s group for a Jazz concert and a Master Class at the University of New Mexico, a historic event.

2011, Luis Perico Ortiz serves as coordinator of the 3rd Bolero Festival in Carolina, Puerto Rico. Guest artists throughout the two days of activities during the month of April were Lourdes Robles, Nydia Caro, Elías Lopés, Braulio, Lilly y su Gran Trio & Trio Los Condes.

During the month of August, Luis becomes the Artistic & Musical Director of the 7th Carolina International Jazz Festival.

The festival is dedicated to the PIANO. The invited artists were Mariano Morales, Luis Marín, Ángel David Mattos, Yan Carlos Artime & Michel Camilo.

Luis performs the second day of the festival with his Big Band and a group of great artists as guests of his orchestra.

December 2 Luis performs as Artistic & Musical Director for the long awaited Carolina Christmas lighting. Artists of the stature of Tony Vega, NG2, Pedrito Guzman, Juan Velez and El Gran Combo de Puerto Rico share with his orchestra a historic evening at Christmas in Carolina.

On December 23rd after almost a year of arduous musical creative work, Luis was the composer (11 songs), arranger (9 songs) and Artistic & Musical Director of the most important concert of his career, the Inaugural Concert of the Carolina Children’s Museum, He conducted a Symphony Orchestra (43 teachers) with a Chorale of 30 voices (youth and children) and a corps de ballet of a total of 56 dancers from the School of Fine Arts (Chorale and Dancers), he had the collaboration of teachers Cucco Peña (3 arrangements & 1 composition) & Frankie Suárez (1 arrangement).

2012, served as coordinator of the 4th Bolero Festival of Carolina, Puerto Rico, the artists invited throughout the two days of activities during the month of April were: Escuela de Bellas Artes de Carolina, Tato Díaz & Dream Team Trio, Las Divas Del Bolero: Mayra Mayra, Jaqueline Capó & Awilda, Paquito Guzmán, Carmín Vega, Orquesta de Elías Lopés, Ramoncito Rodríguez y Los Andinos, Pijuan y Los Baby Bommer Boys, Chucho Avellanet &Lissette.

In August he becomes the Musical Artistic Director of the 8th Carolina International Jazz Festival with the special participation of Arturo Sandoval.

In December, as usual, he returns to produce for Carolina the long awaited Christmas Lighting. The artists were; Ebac, Plenealo, Luis Perico Ortiz Orchestra, Ismael Miranda, Moncho Rivera, Claudio Prodigio, Henry Santiago, Henry Santiago, and many others.

Special artist Victor Manuelle

2013, after 6 years of recording absence, Maestro Luis Perico Ortiz makes one of the most ambitious and complex productions of his career, inviting a handful of friends he makes TIEMPO DE AMAR, collaborating with Luis, Ruben Blades, Andy Montañez, Alex De Castro, Jose Juan Hernandez, NG2, Victoria Sanabria, Ismael Miranda, Jose Nogueras, Danny Rivera, Prodigio Claudio, Giovanni Hidalgo, Rie Akagi and the Ernesto Ramos Antonini APPAOS Symphony Orchestra, also a battalion of the best musicians from Puerto Rico, Venezuela and Cuba, 8 recording studios (Puerto Rico, United States and Japan) represented by excellent engineers perform the recording of this epic work, composers: Luis Perico Ortiz, José Nogueras, Victoria Sanabria, Juan José Hernández, Yan Carlos Artime, Prodigio Claudio and Luciano Quiñones, arrangers: Luis Perico Ortiz, Iván Rodríguez and Luis García.

A dream come true, the sale of this epic was donated in its entirety for the benefit of children with cancer through the San Jorge Children’s Foundation. The production took nearly a year to complete.

Luis Perico Ortiz serves as coordinator of the 5th Carolina Bolero Festival in Puerto Rico.

The artists invited during the two days of activities during the month of April were: Escuela de Bellas Artes de Carolina, Máximo Torres, Iris Chacón, Lalo Rodríguez, Pete Bonet, Rafael José, Meñique and the Orquesta de Elías Lopés.

In August produces the 9th Carolina International Jazz Festival with the participation of: bEscuela De Bellas Artes de Carolina, Alex Ayala Trio,

Edwin Clemente 3D ZONE, David “Piro” Rodríguez, Justo Almario,

Luis Perico Ortiz Latin Jazz Big Band and guests.

In November he travels to Venezuela for two Jazz (Big Band) concerts as special guest of the famous Venezuelan trumpet player Yturvides Vilchez.

He returns in December to produce the Christmas 2013 Christmas Lit with the participation of EBAC, Barreto y su Plena y su Orquesta with his guests: Papo Sánchez, Pedro Brull, Domingo Quiñones and Victoria Sanabria, in addition the closing was in charge of Joseph Fonseca.

2014-2020, “Perico” continues as advisor and Artistic Director of Special Events for the municipality of Carolina.

Discography of Luis “Perico” Ortiz

  1. My Own Image, Sello Disquero Tunstyle
  2. Super Salsa, Sello Disquero New Generation
  3. One Of A Kind, Sello Disquero New Generation (GOLD)
  4. El Astro, Sello Disquero New Generation
  5. Sabroso, Sello Disquero Perico Records #320 (GOLD)
  6. Sabor Tropical, Sello Disquero Perico Records #330
  7. El Isleño Sello Disquero Perico Records #340
  8. Entre Amigos, Sello Disquero Collector Series #527
  9. La Vida En Broma, Sello Disquero Perico Records #350
  10. In Tradition, Sello Disquero Perico Records #360
  11. Breaking The Rules, Sello Disquero Perico Records #370
  12. Vuelvo Otra Vez, Sello Disquero DPI Records #400
  13. At Valley Cottage, Sello Disquero Polystar (Japan)
  14. The man, his trumpet and his music are back, Sello Disquero DPI Records #410
  15. La Combinación Perfecta, Sello Disquero RMM-SONY (Artista Invitado y Arreglista) (Platinum Sales Award)
  16. Café Con Leche Y Dos De Azúcar, Sello Disquero RMM Records & Video Lanzamiento Mayo 1996
  17. Luis Perico Ortiz Éxitos Volumen 1, Sello Disquero Suave Instrumental # 197
  18. Emociones, Sello Disquero Suave Instrumental # 198
  19. Luis Perico Ortiz Éxitos Volumen 2, Sello Disquero Suave instrumental # 1982
  20. Jamming, Sello Disquero AJ Records
  21. Déjalo Entrar (artistas invitados, Alex De Castro, Domingo Quiñones y Roberto Lugo), Sello Disquero Suave Instrumental
  22. Cristo Esta En Victoria, Sello Disquero Suave 2507
  23. Tiempo De Amar (2013) Suave 6388

Luis Perico Ortiz is considered one of the most important exponents of Tropical Music worldwide.

Companies

Dialen Publisher

Dialen Promotions

LPO Events. P. S. C.

Address

San Juan Valley

Plaza Bohío SJ 19

Trujillo Alto, Puerto Rico. 00976

Contacts:
(787) 602-0048

www.facebook.com/perico59

luis_perico_ortiz_official

Email: [email protected]

[email protected]

https://www.luispericoortiz.com/

Services
Artistic Presentations
Orchestras: Salsa and Latin Jazz (from Combo to Big Band)

Musical Arrangements

Online Classes

Compositions

Trumpet Recording and Recording Producer

Artistic Advisor for Special Events

How to cite this article:

Ruiza, M., Fernández, T. and Tamaro, E. (2004).

Biography of Luis Perico Ortiz.

In Biografías y Vidas.

The online biographical encyclopedia. Barcelona (Spain).

Retrieved from https://www.biografiasyvidas.com/biografia/o/ortiz_luis_perico.htm

El Astro, Sello Disquero New Generation
Luis Perico Ortiz “El Astro”

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Joe Conzo, Jr. Born and raised in the Bronx, New York

Born and raised in the Bronx, Joe Conzo Jr. develop his passion for photography when he was young while attending the Agnes Russell School on the campus of Columbia University. He continued his formal art education at the School of Visual Arts (New York City).

During his early years, “Joey” witnessed volatile community activism in the South Bronx and the world of Puerto Rican avant-garde arts and music scene in New York. Any day, he could be found nipping at his grandmother’s heels, the late Dr. Evelina Lopez Antonetty (a dynamic leader and passionate activist), who was committed to a defiant act of civil disobedience in favour of the educational rights minorities in the South Bronx.

Other days, he could have been in constant company with his father, Joe Conzo Sr. (confidant and biographer of the late legendary bandleader and musician Tito Puente for a long time), and behind the scenes with the Latin music giants like Machito, Charlie Palmieri, Johnny Pacheco, and Ray Barretto.

These two lived realities will have a profound effect on the way Joey saw his surroundings through the lens of a camera.

He continued his formal art education at the School of Visual Arts (New York City).
Born and raised in the Bronx, Joe Conzo Jr

Coming of age as a young person and budding photographer in the mid-1970s turned out to be a baptism of fire in an unprecedented chapter of the urban decadence in New York. Joey belonged to a generation that had refused to be erased by corrupt politicians and a derogatory education system. His talent had found its place in collective acts of rebellion that reinvented the same world that had them dead. This socio-cultural movement would end up being recognized in the U.S. history books as Hip Hop.

The art, music, dance and aesthetics of his time resulted in a consciousness that challenged the authority and inspired personal battles with silence and hopelessness. There, at its earliest stage, Joey, aka “Joey Kane,” was passionately embracing his role as official photographer in a drama that was taking place. However, every revolution has its casualties and very few get away with it.

 After a tumultuous period of substance abuse and homelessness, Joe Conzo Jr. wanted a positive change in his life. He started seeking change step by step With his archive of photographic work preserved with love in boxes by his mother and the members of the legendary Cold Crush Brothers group. His personal reinvention led him into the medical professions, where he eventually received the totile of Nurse. Then later, he joined the New York Fire Department as an emergency medical technician. It was his role as an EMT that led him to the World Trade Center on the morning of September 11, 2001.

On any given day, you could find yourself on the heels of your grandmother, the late Dr. Evelin López Antonetty (a dynamic leader and passionate activist)
Joe Conzo, Jr.

This near-fatal experience of Joe Conzo Jr. during the worst terrorist attacks on U.S. soil reinforced his decision to keep control of his life. Among his life choices, he resumed his stalling relationship with a camera, and found his passion for life from behind the lens again. A few years later, he met American photographer and videographer Henry Chalfant, who was working on the documentary “From Mambo to Hip Hop: A South Bronx Tale”. Chalfant asked Joey for permission to include some of his Cold Crush Brothers images in the film. This collaboration led to a friendship between the two of them that continues today. The documentary received the 2006 ALMA Award in the category of Best Television Documentary.

Source: https://www.amny.com/

 Joe Conzo: ‘Born in the Bronx’.

Without the artists able to participate in traditional exhibitions this year, what does BEYOND THE STREETS provide to the art world?

 With the disappearance of the traditional rule this year, BTS has been able to think outside the “box” and continue to provide a platform for artists like me to continue to promote and share their work with the public. After the hard blow suffered by the artthis year, BTS continues with very few limits to provide a platform for artists to continue being artists and sharing their work with the world.

What is your contribution to the show?

My contribution to the show is the publication of an expanded version of my book “Born In The Bronx” published the first time in 2007. BTS has become possible for the world to have another chance to own this classic book with 1XRUN, Rock The Bells and Boo-Hooray Gallery.

How have New York artists responded to the world this year?

New York artists are reistant and always look for ways to share their art and support each other.

As a photographer, it is about respecting the art form, their elders and supporting the growing generation. BTS has been that and continues to be that platform for artists all over the world.

As a photographer, it's about respecting the art form and its elders and supporting the younger generation.
Joe Conzo: ‘Born in the Bronx’

 

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Ralph Irrizary, a well-known percussionist, is considered one of the most “Swing” timbaleros in the world.

“Music has made me a more complete person, it’s part of who I am, I think I would be a miserable person without music, it’s a tremendous art, a language I feel very comfortable with”.

A well known percussionist, he is considered one of the most Swinging timbaleros in the world, possessing a particular style that has allowed him to leave a distinctive touch in the groups where he has participated, as far as the interpretation of the timbal is concerned.

Born to Puerto Rican parents in New York’s Harlem Latino, Ralph is a self-taught musician who learned the trade by listening to his brother’s records and the music of his idols in nightclubs, where he used to sneak in when he was 16.

His first experiences with professional Latin music took place in Puerto Rico, where he had the opportunity to share the stage with renowned bands such as La Terrífica, El Gran Combo, and La Sonora Ponceña, among others, for three years.

He has a particular style that has allowed him to leave a distinctive touch in the groups where he has participated, as far as the interpretation of the timbal is concerned.
Ralph Irrizary USA / Brooklyn / New York

He then returns to New York where he begins to play with local groups. In 1978 he met the maestro Ray Barretto, with whom he began a fruitful and productive working relationship that would result in five extraordinary record productions.

This particular percussionist considers that music is an important part of his life, so much so that he has stated that “Music has made me a more complete person, it is part of who I am, I think I would be a miserable person without music, it is a tremendous art, a language with which I feel very comfortable”.

Ralph has recorded with important figures of the show, such as: David Byrne, Paul Simon, Harry Belafonte, Earl Klugh, Juan Luis Guerra, Cachao, Celia Cruz and Yomo Toro, although he is mostly recognized for his musical relationship with Ruben Blades and Seis del Solar, a group of which he was part for 13 years, recording and performing internationally.

His musical contributions have also been fundamental. Although he does not consider himself a composer, he has composed for some salsa singers.
Ralph es una estrella del futuro que nunca ha olvidado sus raíces latinas

His musical contributions have also been fundamental. Although he does not consider himself a composer, he has composed for some salsa singers.

He also wrote a rap that he sang on a record by Seis del Solar; the song is entitled “Entrégate”. In addition, in Timbalaye’s first recording, he wrote the lyrics for “Raza Cósmica”. He has also contributed to the group’s arrangements. He even participated in the recording of two Latin jazz albums made by Seis del Solar.

He is currently one of the most sought-after musicians and has continued to work on commercials and soundtracks for film and television.

His charisma allowed him to develop an unexpected career as an actor: he performed in The Mambo Kings playing the role of Pito Fernández.

He has also participated in films and documentaries, Cachao, Como Mi Ritmo No Hay Dos, with Andy García, The Roots of Rhythm with Harry Belafonte and The Life and Times of Rubén Blades.

In 1996 he participated with Tito Puente in the show Master Timbaleros, presented in New York. This historic concert was the culmination of 26 years of dedication, practice and love for music. Puente noted on that occasion:

“Ralph is a star of the future who has never forgotten his Latin roots. His group is a marvel.

Among his most recent projects is a recording at Birdland for a compilation to be released by RCA Records.
This talented percussionist considers that his priority is to make sure that the audience is satisfied with what they have heard.

This valuable percussionist began to feel the need to record something in his own style, taking care of what is his premise in his musical work: “I have always said that one should play with the same quality in front of 10 or 5,000 people.

When the sound is perfect, there is a lot of rapport and you kind of rise six inches off the floor when that happens. I think that’s called swinging with intensity.

Hence his next step was the founding of the group “Timbalaye”, a septet with a strong big band sound.

The group combines contemporary Latin jazz with various tropical rhythms: timba, songo and traditional Afro-Cuban rhythms, bomba, cha cha chá and son montuno.

Their innovative sound has allowed the group to perform weekly in New York. In October 1997, Ralph and company performed with >Batacumbele> in a historic concert at Hostos College.

Among their most recent projects is a recording at the Birdland for a compilation to be released by RCA Records.

Among its members are Oriente López from the Afro-Cuba group, Arturo Ortiz from Rubén Blades and Juan Carlos Salas from the famous Venezuelan group Guaco. Timbalaye is considered the most select band in Latin Jazz.

This talented percussionist considers that his priority is to know that the public will be satisfied with what they have heard: That is my mission, to bring joy to the people.

 

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Professor MSc. Carlos Colmenárez and his “WRITTEN SALSA”

By: Professor MSc. Carlos Colmenárez (Barquisimeto, Venezuela)

 

Hello there, regular Salsa Escrita readers, here is your ever friend, Professor Carlos Colmenárez MSc, greets you from Barquisimeto, the musical city of Venezuela. In this edition, we are introduing three vocalists and an orchestra with a great trajectory at a national and international level, who have done a great job on behalf of Latin music and we want to continue projecting them worldwide on these pages.

Among these names are: Jorge Luis Suárez, Cheo Valenzuela, Gustavo Gerardo and the orchestra “Negramenta”, si I certainly hope the written interaction between you and us is to your liking.

Salsa Escrita, in charge of this server, your friend of always, professor MSc. Carlos Colmenárez
Professor MSc. Carlos Colmenárez (Venezuela)

Jorge Luis Suárez, “Pride and Symbol of Afro-Caribbean Music”

In Venezuela, the musical talent is undoubtedly first line and proven quality on any stage nationally and worldwide. Specifically in the state of Lara and in the city of Barquisimeto, a great number of artists with category and hierarchy have emerged and been born, exalting our Latin rhythms.
Jorge Luis Suárez, “Pride and Symbol of Afro-Caribbean Music”

In Venezuela, musical talent is without a doubt top of the line and of proven quality nationally and globally. A great number of artists with seniority and status have emerged and born in Barquisimeto, Lara, exalting our Latin rhythms.

For this edition of “Salsa Escrita”, we are honored to have as a special guest the vocalist Jorge Luis Suarez, pride and symbol of Afro-Caribbean music and diverse genres, who has showed his class and professionalism for years.

Jorge Luis is a singer, musician and multi-faceted artist; he was born on August 7 in the city of Maracaibo, the son of parents from the city of Carora, where he spent the most of his childhood in the state of Lara, began to lean towards music, and was largely influenced by his father, who played the guitar and sang romantic music.

At the beginning of the 80’s, he moved to Barquisimeto to attend university and was discovered as a singer and bass, cuatro and guitar player. Welcome to “Salsa Escrita”, through International Salsa Magazine, Jorge Luis Suarez.

To start this pleasant, enjoyable and long-awaited meeting, we would like you tell us your experiences about your artistic career, which has been very successful nationally and globally to make everyone who knows you very proud.

Thank you Professor Carlos Colmenárez for inviting me to your widely read and recognized salsa column, unique at a national and international level and in which you project Venezuelan musicians.

Jorge Luis, with which groups did you start your journey of this wonderful art in which you have demonstrated versatility, perseverance, discipline and quality? Well, let me tell you that I started my musical activity professionally, being part of groups of regional standing like “Las Estrellas del Momento”, “Orquesta Alegría” and then “Venezuela en Gaitas”, “Sason Latino” and at the end of the 80’s and beginning of the 90’s, I joined the staff of the orchestra “La Banda Actual”, a salsa icon in the state of Lara.

By the way, Jorge, we remember your beginnings with “La Banda Actual” and it was an obligatory reference for private parties, night places and of course sharing stage with great artists and Latin and Caribbean music luminaries.

In which groups did you have the joy and the pleasure to sign with national and international stars? In fact, Professor, when I was part of La Banda Actual, we performed with Héctor Lavoe, Wilfrido Vargas, Las Chicas del Can, Porfi Jiménez, Guaco, Los Melódicos, Hermanos Carruyo, Billos Caracas Boys, Orquesta La Crítica and many more during their visits to Barquisimeto, having the Bolivarian Dome and the Trade Fait Complex as locations.

In fact, Jorge Luis, due to your outstanding vocal capacity, gave rise to the call of Luis Frómeta, Billo Frómeta’s son, to join the ranks of Billo’s Caracas Boys. With them I learned to have more artistic discipline and gain experience during 4 years, managing to record three musical productions and traveling through Latin America, the US and Europe; precisely in the Tenerife carnivals we achieved the Güines Record related to public attendance to a dancer, sharing the stage with Celia Cruz and Oscar D’León.

 Jorge, tell us about your entry into the orchestra of the world’s leading sonero Oscar D’León. Professor Carlos, precisely as a result of that event in the Canary Islands, Oscar called me and told me that he needed a vocalist of my characteristics to accompany him in his shows and international tours and honestly, it was a difficult decision because with Billo’s Caracas Boys, I was well established along with other Barquisimeto artists: Ely Mendez and Wolfang Perdomo, integrating the line of vocalists for that time, it was all “guaros” (nickname received by the Barquisimeto people).

Jorge Luis is a singer, musician and multifaceted artist, born on August 7 in the city of Maracaibo, son of parents from the city of Carora, where he spent part of his childhood in that entity larense and began to lean towards music, having as main influence his father, who played the guitar and sang romantic music.
Jorge Luis Suárez, “Pride and Presidium of Afro-Caribbean Music”.

But I found Oscar’s offer interesting and finally I said yes. With the Word’s Leading Sonero, to whom I owe a lot, because thanks to him I established myself even more as a performer and especially in salsa, bearing in mind his recommendations to the letter and of course it was an unforgettable experience, since with his orchestra we traveled many countries and performed on stages such as: Carnegie Hall, Madison Square Garden, House off Blue in Los Angeles, Orange Ball, jazz festivals in Europe, sharing with established artists.

Professor, while I worked with Oscar’s orchestra, I recorded my production “Una Tercera Persona”, in mid 1992, which spawned the hit single “Niegalo Todo”, obtaining the first places in the hit parade.

In that production, I was accompanied by renowned musicians, such as Luisito Quintero, Roberto Quintero, Robert Vilera, Raúl Agraz, Yorman León and the Nicaraguan Luis Enrique.

Jorge, how many years did you work with Oscar and why did you decide to leave his orchestra? I worked with Oscar for approximately four years and I decided to leave the group due to force majeure such as business and commercial commitments that I had and still maintain to this day in Barquisimeto.

For those who do not know, Jorge Luis is a multifaceted artist and has managed to enter in different musical genres as a vocalist, from salsa, bagpipes, tropical dance, guaracha, merengue, Venezuelan and boleros; becoming the musical arranger and producer of the trio Carora International at the end of 2014 in the last one.

At the same time, he produced and performed 19 Venezuelan music songs with arrangements by Jean Piero González, which will be released soon.

Jorge Luis, when you settled again in the musical capital of Venezuela, who did you record with? Professor, in Barquisimeto I have been invited to record with the following groups: Venezuela Somos Gaita, Nikitao, Amantes de la Gaita, Venezuela en Gaitas, Unión Gaitera, Rafa y sus Diamantes, Grupo Colorama, Con Klase, Orquesta Variación, Orquesta la Mayor, Orquesta la Gran Premiere, Venezuela Rumba, La Orquesta Raza Caribe, recording 8 songs with this last one in the production that is also about to be released.

Likewise, I was invited to record with the Son Colón Orchestra from Maracay and the Latin Grammy nominees, our Grupo Santoral from Barquisimeto, participating with them as a special guest in the show “El Amor se Canta” during Valentine’s Day, touring and starting in Juares Theater and other cities in the country, and private presentations.

Regarding current projects, what can you tell Salsa Escrita readers? Currently, my second solo production in the gender of salsa is about to be released with arrangements by Barquisimeto multi-instrumentalist Taylor Aranguren and myself.

We are releasing the album this June with the promotional track “No lo beses”, a song that was interpreted by Alejandro Fernández and by Mexican composer José Luis Roma. The production is called “Jorge Luis Suarez Covers”, which includes songs that have been hits around the world, such as: Cobarde cobarde, Escándalo, La bomba, Cuatro rosas, Darte un beso, El amor más grande del planeta, Bailando, No lo beses, among others.

In this production, I am accompanied by my nephew Taylor Aranguren and the musicians: Carlos Giménez, Rómulo Paiva, Jeison Marchán, Wílner Navas, Freddy Adrián, in the master and mixes: Latin Récods Digital.

Sound engineer: René Zerpa and in the general production: Jorge Luis Suárez. Jorge Luis, what are your social networks or digital platforms to interact with your followers? My contacts are, Instagram: @jorgeluissuarezoficial, Youtube: Jorge Luis Suárez Oficial, [email protected].

Jorge Luis, finally, we want to congratulate you for your consistency in music and wish you continue to fresh triumphs, because you have quality and to spare. Salsa Escrita “La Columna Salsera”, will be at your disposal to support you in your present and future projects, at a good time… Thank you professor and personal friend, Carlos Colmenárez, for offering me your support in your salsa column, allowing me to reach your regular readers all over the world; once again a thousand thanks, blessings and long live Venezuela!.

Cheo Valenzuela, “El Sonero de la Dulzura”

At the age of 7 he moved with his family to the city of Caracas, settling in one of the most popular parishes: La Pastora. Welcome Cheo to Salsa Escrita, "La Columna Salsera" and the International Salsa Magazine.
Cheo Valenzuela, “El Sonero de la Dulzura”

We are pleased to have as a special guest in our salsa column one of the vocalists who has a unique, admirable and respected quality of interpretation, which has been highlighted in our country and abroad and took his flavor and swing with great professionalism and hierarchy. We are talking about Cheo Valenzuela, “El Sonero de la Dulzura”, born in Cantaura, Anzoátegui on January 24th.

At the age of 7, he moved with his family to the city of Caracas, specifically in one of the most popular parishes: La Pastora. Welcome Cheo to Salsa Escrita, “La Columna Salsera” and International Salsa Magazine. Thank you, my friend and professor Carlos Colmenárez, for giving me the opportunity to be present in this tribune of our Afro-Caribbean music, which serves us to make known our talents and musical projects and thus be able to interact with its ragular readers in Venezuela and around the world. Cheo, to begin with, we would like you to tell us how your beginnings in music were. Carlos, at the age of 14 I began my career as salsero and eventually I was called to join quite renowned orchestras.

Such as? I belonged to the Latin Dimension, then Oscar D’León called me nd I was at his side with his orchestra; later I joined “Nuestra Orquesta la Salsa Mayor”; later I was called by “La Sonora Antillana”; then I joined the following groups: Rumbero Menor, Venezuelan Master Orchestra, Orquesta los Latinos, among others. Nowadays I have my own salsa orchestra “Cheo Valenzuela y su Orquesta” and also my own bolero group, called “Cheo Valenzuela y su Ensamble”. It is amazing, Cheo, we really admire your work, which has been persevering and constantly on the up over the years with national and international projection. Yes, Carlos, let me tell you, apart from thanking you for inviting me to your salsa column, I was launched as a soloist some time ago and I currently have two musical productions, the first one entitled “Cheo Valenzuela y su Orquesta eres tù”.

I belonged to Dimensión Latina, then Oscar D'León called me and I was at his side with his orchestra; then I joined "Nuestra Orquesta la Salsa Mayor"; later he called me "La Sonora Antillana".
Cheo Valenzuela y su Orquesta

This CD is composed of traditional salsa, romantic salsa, bolero, son and ballads. Dear salsa lovers and consistent readers, let me tell you that Cheo, every time he gets on stage, shows off all his musical talent with total stage control, since he is a sonero backed by multiple experiences acquired in his presentations, both in Venezuela and in the different countries he has visited.

Cheo, what can you tell us about your current musical situation? Professor Carlos, at present I am presenting the new promotional theme to all music lovers, which is part of my second musical production called “Salsa buena”, a theme of my own with musical arrangements by Venezuelan pianist, trombonist and singer Mauricio Silva, which we hope will lead to your full satisfaction.

Of course, it will be a success, my friend Cheo, because your productions always carry an indisputable seal of quality. By the way, what are your digital platforms and contacts? You can get me as Cheo Valenzuela in all social networks, you can also do it by email: [email protected] and [email protected] and for bookings by phone +58 424 1044822 and +58 416 6388420.

At the end of the interview, let me say that it was an honor to have you in Salsa Escrita “La Columna Salsera” and wish you continue to succeed inside and outside our country, so that we all enjoy Cheo Valenzuela “El Sonero de la Dulzura”.

A thousand thanks, Professor Carlos Colmenárez, for your unconditional friendship and for giving me a space in your column through International Salsa Magazine, I also predict successes to bulk and that you continue to support us in order to make our productions and presentations known very soon in the name of the lord. Blessings to you Carlos and count upon the Cheo Valenzuela’s friendship “Con Dulzura” and a lot of salsa…!

Gustavo Gerardo

Gustavo Adolfo Gerardo González, artistically known as Gustavo Gerardo: singer and composer. He was born in Caracas, Venezuela, on September 12, 1972.
Gustavo Gerardo Singer and composer from Venezuela to the World

“Singer and composer from Venezuela to the world”.

Today’s character is the extraordinary vocalist Gustavo Adolfo Gerardo González, artistically known as Gustavo Gerardo: singer and composer. He was born in Caracas, Venezuela, on September 12, 1972.

He began his career in July 1990, studied theory, solfege, and lyrical singing at the José Reyna School (CONAC). He has participated in different orchestras and accompanied more than 90 artists or orchestras of Venezuela, and almost 60 of other countries live and/or in record productions, on backing vocals or as a soloist.

His voice has transcended boundaries of his land, as he has sung on stages in Panama (Chiriqui and Panama City), Colombia (Cali, Bogota, Manizales, Medellin, Quibdó, Apartadó, Barranquilla, Supía, Istmina, Pereira, Necoclí, Marmato), France (Marseille and Dax), and Mexico (DF).

He has already recorded his first album, which will be entitled “Valió la Pena Esperar”, under the musical production of Víctor “Piolín” Gámez, of which 3 songs are already known, and at the same time he is working on what will be his second album, still without a name, produced musically by Irving Manuel, of which 2 releases have also been made: his first single as a soloist, “Volveré a nacer en ti”, to be released in October 2015, with lyrics and music by Sonsireth Perdomo and arrangements by Alexis Sánchez.

His second promo single “Manos Negras” was released in May 2016, a composition by Pedro Linares, and an arrangement by Víctor “Piolín” Gámez. In February 2017 he presented his third proposal, “Lo que me quedó”, a composition by Colombian singer-songwriter Santiago Cruz, with an arrangement by Irving Manuel; all accompanied by video clips made by Montmadfilm and Jam Producciones.

In October 2017, in Medellín, he released his fourth single, “Se me acabó el amor”, whose authors are Karen Loewy and Ricardo Prado, arrangements by Irving Manuel. February 2018 was the month chosen for several Youtube channels (Venezuela, Colombia, Mexico, Ecuador and Peru) to make public their fifth theme, “Me extrañarás”, again with arrangements by Irving Manuel, and authorshipof lyrics and music by Sonsireth Perdomo; both accompanied by audiovisuals in photo format made by Jam Producciones.

There is particular focus on featuring or collaborations in productions by other artists: “Cuando una madre se va”, (Los Andrade ft Gustavo Gerardo / May 2017); “Homenaje a Leo” (Luis Ángel Tovar y su Distrito Salsa ft Gustavo Gerardo / 2017); “Ángel o demonio” (Carlitos Flores ft Gustavo Gerardo / December 2017); “007 Mambo” (Orquesta Siguarajazz ft Gustavo Gerardo / September 2018).

Among the songs recorded as the leading voice in recordings by Venezuelan artists are: “Plazos traicioneros” (Reinaldo Torcatt y su Orq. “La Manzana”), “Mujer sensual” (Pedro Méndez y su Orquesta), “Vuelve” (Pedro Méndez y su Orquesta), “Sueño enamorado” (Pedro Méndez y su Orquesta), “Ahora Dios sabe” (Pedro Méndez y su Orquesta), “Ven tú” (Machado y su Orquesta 210), “Esa mujer” (Machado y su Orquesta 210), “Dudo” (Machado y su Orquesta 210), “Marijuana” (Carlitos Guzmán y su Orquesta), “La lluvia” (Carlitos Guzmán y su Orquesta), “Me falta todo” (Carlitos Guzmán y su Orquesta), “De jean y franela” (Carlitos Guzmán y su Orquesta), “Nunca dejé de amarte” (Frank Márquez y su Orquesta) “Dancing was dancing” (Sabadonga), “At Maria’s house” (Sabadonga), “Thirsty for rumba” (Sabadonga), “Paint your lips Maria” (The Constellation “Wladimir Lozano”), “Llanerísimas 1” Popurri (Los Eléctrikos del Vallenato), “Burial night” (Los Eléctrikos del Vallenato), “Nobody is eternal” (Los Eléctrikos del Vallenato), “The Testament” (Los Eléctrikos del Vallenato), “The Old Men are in charge” (Los Eléctrikos del Vallenato), “Your love is good for me” (Los Eléctrikos del Vallenato), “Back to the Amazon” (Kenny su Orquesta El Trovador de la Salsa / September 2018.

Venezuelan artists or orchestras that has been accompanied by Gustavo Gerardo live and/or in record productions, on background vocals or as a soloist:

His first album, "Valió la Pena Esperar", is already recorded, under the musical production of Víctor "Piolín" Gámez, of which 3 songs are already known, and in parallel he is working on what will be his second album, still unnamed, musically produced by Irving Manuel, of which 2 releases have also been made: his first single as a soloist, "Volveré a nacer en ti", was released in October 2015, with lyrics and music by Sonsireth Perdomo and arrangements by Alexis Sánchez. Her second promotional single, "Manos negras" was released in May 2016, a composition by Pedro Linares, and arrangement by Víctor "Piolín" Gámez. In February 2017 he presented his third proposal, "Lo que me quedó", composed by Colombian singer-songwriter Santiago Cruz, with arrangement by Irving Manuel; all accompanied by video clips made by Montmadfilm and Jam Producciones.
Gustavo Gerardo Singer and composer from Venezuela to the World
  1. Marianella (La Rubia de la Salsa), 2. Salvador Pino, 3. Naty y su Orquesta, 4. Wladimir Lozano, 5. Hildemaro, 6. Erick Franchesky, 7. La Salsa Mayor, 8. Paquito Barón, 9. Mariana (La Sonera de Venezuela), 10. Los Generales de la Salsa, 11. La Dimensión de Siempre, 12. La Constelación, 13. Magia Caribeña, 14. La Orquesta de Franklyn y Alonso, 15. Cheo Valenzuela, 16. El Pavo Frank Hernández, 17. Canelita Medina, 18. Trina medina, 19. Rodrigo Mendoza, 20. Cesar Monges (Albóndiga y su Pandilla), 21. Roxana, 22. Wilmer Cobos, 23. Jimmy (El León), 24. Mundito y su Orquesta Celestial, 25. Edgard Rodríguez (El Abuelo), 26. Orquesta Caché, 27. Pasión Juvenil, 28. Wilmer Lozano, 29. Wiwi Buznego, 30. Orquesta Filarmónica Nacional, 31. Argenis Carruyo, 32. Julio Moreno, 33. Pedro Santana, 34. Reinaldo Torcat (Orquesta la Manzana), 35. Pedro Méndez y su Orquesta, 36. Tommy Mata, 37. Descarga Criolla de Pibo Márquez, 38, Orquesta Los Satélites, 39. Wilman Cano, 40. Bazil Alexander, 41. Oscar D´León, 42. José Madera Niño (3er Mundo), 43. Machado y su Orquesta 210, 44. Orquesta La Negramenta, 45. Carlitos Guzmán y su Orquesta, 46. Frank Márquez (El Ingeniero del Timbal), 47. Los Soneros de La Calle, 48. Orquesta Calle Luna, 49. Lisandro Torres y su Orquesta, 50. Luis Conny, 51. Adrián Marchán, 52. Roberto Antonio, 53. Mireya, 54. Marco Toro y su Ensamble, 55. Orquesta Selecto, 56. Orquesta Puerto Rico es Salsa, 57. Charanga Cien Fuegos, 58. Orquesta Tierra en Trance, 59. Swing Band, 60. Orquesta Camagüey, 61. Tito Gamero y su Orquesta, 62. María José Estrella y su Grupo, 63. Milenio Banda Show, 64. Orquesta Entre Panas, 65. Orquesta La Trayectoria, 66. Orquesta Los Latinos, 67.?Mayito Rivera, 68. Louis Cuellar, 69. Wito Rodríguez, 70. Jairo Andrade y Charlie Andrade (Los Andrade), 71. Siguarajazz Orquesta, 72. Alejo Beltrán, 73. Mauro Mosquera, 74. Sammy Marrero y su Orquesta El Trovador de la Salsa, 75. Mario Kaona y su Orquesta, 76. Diego Velasco (D´Velasco), among others.

Currently, he records songs for his solo record productions, teaches vocal technique classes in Medellin, Colombia: vocal coach and recordings vocals or leading voice for other artists.

He participated in the symphonic Latin concert of radio station Latin Stéreo Medellín, in which he interpreted the work Hommy of master Larry Harlow and the always cheerful theme by Raphy Leavitt, accompanied by the Symphonic Orchestra of the University of Antioquia. Finally, Gustavo Gerardo reiterated the invitation to the Gala Night this Saturday, November 2 at the Santo Juan Nueva Era club in Medellin.

For bookings, please contact him at +57 323 5116736 with his legal representative Sonsireth Perdomo. From “Salsa Escrita” the salsa column and from this servant Carlos Colmenárez, we wish all success to this extraordinary Venezuelan vocalist.

Negramenta Orchestra

One of the Venezuelan salsa bands with greater international projection "La Negramenta", an orchestra formed in 1998 by Pedrito Linares and Willians Castillo, with the idea of highlighting all the contribution that Barlovento has given to salsa. In 2008 they recorded their first production "Cosas de negros". "La Negramenta" has its origin in the "Orquesta Magistral", founded by Pedro "Saba" Linares. The name of the group "Negramenta", is given to highlight the gentilicio, ideals and feelings of its people.
Negramenta from Barlovento and its black guy stuff

 Negramenta from Barlovento and its black guy stuff.

It is the turn of one of the most onternationally recognized Venezuelan salsa bands “La Negramenta”, an orchestra formed in 1998 by Pedrito Linares and Willians Castillo, with the idea of highlighting all the contribution given by Barlovento to salsa. They managed to record in 2008 their first production “Cosas de negros”. “La Negramenta” has its origin in the “Orquesta Magistral”, founded by Pedro “Saba” Linares. The name of the group “Negramenta”, is given to highlight the kindness, ideals and feelings of its people.

They have recorded the following productions: “Cosas de negros volume 2”, “Otra cosa”, “Pa’los cuatro vientos” and “Libre”. The list of their successes includes: Aquí no se rinde nadie, Música negra, No me caso, La ley y Pedrito el lento; by the way, these last two songs reached the top ten brands in the Latin environment of New York, Miami, Peru and Colombia.

The staff of “La Negramenta” is made up of: Wiwi Buznego, Anthoni Ramos and Noel Alexánder Machado (vocalists), Heyzer Cabrera (bongo and chorister), Renzo Hernández (tombales), Mauricio Landaeta (timbales), Willie Melo (piano), Franklin Rodríguez and Joel Brito (trombones), Luis Allen and Ignacio Blanco (trumpets), Wílmer Maestri (sax), Willians Castillo (bass and musical direction), Pedro Linares (composer and general director), Celedonio Martínez (production and animation).

La Negramenta’s contacts for booking are: +58 414 2988874 and +58 426 5132334

Orquesta Negramenta Los Buenos
Negramenta Los Buenos Orchestra

 

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Génesis of Salsa, its essence, characteristics, rhythm, history and expansión

Salsa and more Salsa

SALSA is the commercial term used since the late 1960s to define a Hispanic music genere, resulting from the synthesis of Cuban son and other Caribbean music genres with jazz and other American rhythms. Salsa has varieties from Puerto Rico, Venezuela, the Dominican Republic, Colombia and other Latin American countries.

From this synthesis, Afro-Cuban and Latin jazz was also born, which has influences from other countries as well. Salsa was developed by musicians of Caribbean origin (Cuban and Puerto Rican) in the Greater Caribbean and New York City. Salsa encompasses various styles such as salsa dura, salsa romantica and timba.

Genesis and expansion of salsa: chronology of themes
Genesis and expansion of salsa: chronology of themes

ESSENCE

Cuban director Machito said that salsa was what he had played for forty years (between 1930 and 1970 approximately) before the musical genre was named. On the other hand, the New York musician of Puerto Rican descent, Tito Puente, denied the existence of salsa as a genre in itself, affirming that “what they call salsa is what I’ve played for many, many years: it’s called mambo, guaracha, chachachá, guaguancó, everything is Cuban music.

The musician Eduardo Morales defines salsa as “a new turn of the traditional rhythms to the sound of Cuban music and the cultural voice of a new generation,” “a representation of Cuban and Hispanic identity in New York.

New York Salsa

It is also argued that the cut in cultural exchange between Puerto Ricans and the United States
New York Salsa

Nevertheless, some authors point out as a fundamental element in the emergence of salsa the role of Puerto Rican musicians and their culture, both on the island of Puerto Rico and in its New York diaspora. In that sense, the specific weight of Puerto Ricans in New York is pointed out, who, although a minority, were
Numerically far superior to any Latin American settlement.

It is also argued that the cut-off in cultural exchange between Puerto Ricans and the United States in New York’s Latin music scene.

MUSICAL CHARACTERISTICS
Rhythm: Uses the clave de son, the rhythmic pattern of the Cuban son, as a base

MUSICAL CHARACTERISTICS

Musical Instruments

The sauce has the following characteristics:

  • Rhythm: It uses as a base the clave de son, the rhythmic pattern of the Cuban son, which can be 2-3 or Melody:
  • In many cases, the melodies used in salsa correspond to those traditionally used in the son montunoa although it can also be assimilated to other genres of Cuban and traditional Caribbean music, including melodies of Latin American popular music.
  • Harmony: It corresponds to that used in Western music.
  • Instrumentation: It uses Cuban percussion instruments popularized since the 1920s such as pailaso timbales, bongo, Cuban güiro, cowbell, two maracas and conga.

Arsenio Rodríguez was the first musician to incorporate the conga or tambo into dance orchestras.

The percussion, the instrumentation is completed with piano, double bass (in many cases electric bass), trumpets, saxophone, trombones, flute and violin.

Puerto Rican Salsa
Puerto Rican Salsa

Puerto Rican Salsa

The influence of Afro-Cuban jazz is determined by the arrangement, although it is not an essential condition in salsa.

RHYTHM

Clave de son the most representative rhythmic cell of salsa is called “clave de son” which is traditionally interpreted by the claves.

Salsa dancers and musicians group the pattern into two parts:
1. A) A part of 3 clave touches where an intermediate counter rhythm is presented.
2. B) A part of 2 keystrokes of clave 2 without a counter rhythm.

The numbers represent the blacks, the plus sign [+] represents the hit of the claves, and the dot [.] represents each quaver.
“son key 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . + . . . + . + . . .
“son key 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . + .

Rumba key
There is another similar rhythmic pattern that is rarely used in salsa, and comes from the Cuban rumba complex. This pattern presents 2 counter-rhythms in one of its parts.
“rumba clave 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . . + . . + . + . . .
“clave e rumba 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . . +

Son Key (3-2)
The clave is not always played directly, but forms the basis of other percussion instruments, as well as the song and accompaniment, which use it as a common rhythm for their own phrases. For example, this is the common rhythm of the bell with harpsichord 2-3:
. . + . + . . . + . . + . . . + clef 2-3
+ . * . + . * * + . * * + . * * Bell coincides with the 2 of key
The plus sign [+] represents a severe blow of the bell.
The asterisk [*] represents a sharp blow of the bell.

Salsa Cubana
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita.

THE TERM SALSA
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita”.

In the mid-1940s, Cuban Cheo Marquetti emigrated to Mexico.

Back in Cuba, influenced by spicy food sauces, he gave that name to his group Conjunto Los Salseros, with whom he recorded a couple of albums for the Panart and Egrem labels. In 1957 he traveled to Caracas-Venezuela for several concerts in that city and it was in Venezuela where the word “salsa” began to be broadcast on the radio to the music made by Cuban soneros inside and outside the island, designating them as “salseros”.

Music author Sue Steward states that the word was originally used in music as a “cry of appreciation for a particular spice or a quick solo,” coming to describe a specific genre of music from the mid-1970s “when a group of “Latin” (Latin American) musicians from New York began examining the arrangements of the great popular classical bands from the mambo era of the 1940s and 1950s.

She mentions that the first person who used the term “salsa” to refer to this musical genre in 1968 was a Venezuelan radio disc jockey named Phidias Danilo Escalona, who was broadcasting a morning radio program called La hora de la salsa (The Salsa Hour) in which Latin music produced in New York was broadcast as a response to the bombardment of rock music in those days (the Beatlemania).

The Time for Salsa According to this version, Phidias Danilo Escalona

Salsa time
Venezuelan radio disc jockey named Phidias Danilo Escalona

What do you play?
What we do, we do with flavor, it’s like ketchup, which gives flavor to food.
What is this ketchup?
Well, that’s a sauce that is used in the United States to flavor the hamburger.Ah…! So what you guys play is sauce? Well, ladies and gentlemen, let’s now listen to the salsa of Ricardo Ray and Bobby Cruz.

Bobby Cruz called Pancho Cristal to baptize with the term “salsa” the new LP that was being launched to the market, Los Durísimos (1968). This version is supported by salsa singers such as Rubén Blades, Tite Curet Alonso and others.
It was lunchtime, time for the dressing, the flavor, and of course, the Cuban son, the guaguancó, the guaracha and the montuno.

Ed Morales also mentions the word as being used to encourage a band to increase the tempo and “put the dancers on top” to welcome a musical moment, [and] express a type of cultural nationalism, proclaiming the warmth and flavor of Latino culture.

He also mentions Johnny Pacheco, who made an album called Salsa na’ má, which Morales translated as “you just need a little bit of salsa or seasoning.

The word salsa to designate music made by “Latinos” in the United States, began to be used on the streets of New York in the late 1960s and early 1970s.

By this time, Latin pop was not a major force in the music heard in the United States as it lost ground to doo wop, R&B and rock and roll.

The emergence of salsa opened a new chapter of Latin music in American popular music where the Fania All-Stars orchestra, directed by Dominican Johnny Pacheco who along with the late lawyer Jerry Masucci founded the important salsa label Fania Records.

HISTORY AND EXPANSION

During the 1930s, 1940s and 1950s, Afro-Cuban music was widely consumed by sectors of “Latino” (‘Latin American’) origin in New York City. Cubans in New York, Puerto Ricans, and other musicians from other countries, based their music largely on elements of Afro-Cuban origin.

According to some musicians and historians, [who?] salsa is a trade name given to all Cuban music in the 1970s. Salsa expanded in the late 1970s and during the 1980s and 1990s.

New instruments, new methods and musical forms (such as songs from Brazil) were adapted to salsa, and new styles appeared like the love songs of romantic salsa.

Meanwhile salsa became an important part of the music scene in Cuba, Puerto Rico, Colombia, Dominican Republic, Venezuela, Panama and as far away as Japan. With the arrival of the 21st century, salsa has become one of the most important forms of popular music in the world.

Origins and instrumentation:
The integration of the tumbadoras and bongo in the groups that played son montuno was a fundamental element in the instrumentation of dance orchestras.

In the late 1920s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba
Bongo and Tumbadoras
Bongo and Tumbadoras

In the late 1920’s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba. In 1928, Gerardo Machado, with the intention of reducing the influence of African elements in Cuban music, prohibited the use of bongo, congas and carnival groups, which caused the charangas orchestras with the use of timbales) to increase their popularity.

Bongo was reintroduced into Cuban popular music in the late 1930s.
Around 1940, Rafael Ortiz’s Conjunto Llave introduced the tumbadoras or congas into an orchestra, instruments that were previously only used in Afro-Cuban folk music.

Arsenio Rodríguez popularized the use of congas by integrating them into his ensemble, introducing the son montuno on a commercial level.

In the 1940’s, Mario Bauza, director and arranger of Machito’s “Los Afro-Cubans” orchestra, added trombones to the son montuno and the guaracha. These innovations influenced musicians such as José Curbelo, Benny More, Bebo Valdés. In the album Tanga (1943), Bauza fused elements of Afro-Cuban music with jazz.

The influence of Afro-Cuban jazz and the mambo developed by Pérez Prado in 1948 led to the introduction of the saxophone in the son montuno and guaracha orchestras. In 1955, Enrique Jorrín added trumpets to the charanga orchestras, which until then only used violin and flute.

By the 1950s, Cuban dance music, i.e., the son montuno, mambo, rumba, and chachachá, became very popular in the United States and Europe.
In New York City, the “Cuban sound” of the bands was based on the contributions of Cuban, Puerto Rican, and Dominican musicians. As an example, we can mention Machito, Tito Rodríguez, Johnny Pacheco, Tito Puente or even figures like the Catalan director Xavier Cugat.

On the other hand, and outside the New York circle, groups such as the Orquesta Aragón, the Sonora Matancera and Dámaso Pérez Prado y su mambo achieved an important projection at an international level.
The mambo was influenced by Afro-Cuban jazz and son. The great bands of this genre kept alive the popularity of the long tradition of jazz within Latin music, while the original masters of jazz limited themselves to the exclusive spaces of the bebop era.

The Latin music played in New York since 1960 was led by musicians like Ray Barretto and Eddie Palmieri, who were strongly influenced by imported Cuban rhythms such as the pachanga and the chachachá. After the missile crisis in 1962, Cuban-American contact declined dramatically.

In 1969 Juan Formell introduced the electric bass into Cuba’s sonero ensembles.
The Puerto Rican cuatro was introduced by Yomo Toro in Willie Colón’s orchestra in 1971 and the electric piano in the 1970s by Larry Harlow.

In the 1970s, Puerto Rican influence increased in the field of Latin music in New York and the “Nuyoricans” became a fundamental reference.

The word salsa to designate the music made by “Latinos” in the United States, began to be used on the streets of New York at the end of the sixties and beginning of the seventies.

By this time, Latin pop was not a major force in the music heard in the United States, having lost ground to doo wop, R&B and rock and roll. In that context, the emergence of salsa opened a new chapter in Latin music, especially in the United States.

The Fania record label
The Fania record label
Fania All Stars
The Fania record label
Fania All Stars

The history of salsa, in which a large number of musicians participated, can be traced to some extent in the history of some important record companies.

In the seventies, Fiesta Récord, Manhattan Recording Company, and especially Fania Records, launched a great number of “salseros” from New York, performing tours and concerts all over the world.

Fania Records was founded in March 1964 by lawyer and businessman Jerry Masucci and Dominican flutist and bandleader Johnny Pacheco.

Fania began with Larry Harlow and the production of El Malo by Willie Colón and Héctor Lavoe in 1967.
Fania Records gave the genre its definitive backing by recording and distributing the albums of the great majority of salsa stars of the 1970s.

Within this company, the Fania All Stars were formed, an orchestra that brought together a large number of musicians and salsa singers such as: Ray Barretto, Willie Colón, Johnny Pacheco, Rubén Blades, Héctor Lavoe, Ismael Miranda, Cheo Feliciano, Bobby Cruz, and guest artists such as Tito Puente, Celia Cruz, and Eddie Palmieri.

The Fania All Stars instrumental ensemble represented the new tours of Caribbean music in the 1970s. In addition to the piano and bass, the presence of percussion instruments such as timba, tumba and bongo were used extensively by Puerto Rican and New York orchestras since the 1940s.

The wind instrument section was made up of three trumpets and three trombones, a rather strange endowment in the Caribbean musical tradition that would shape the particular sound of Salsa to this day.

The absence of the saxophone was remarkable, since at that time it belonged to musical concepts of the past and to the magnificence of the Big Band. The substitution of the saxophone for the trombone made it possible to differentiate, to some extent, the sound of salsa from the traditional Cuban sound.

Finally, the presence of the Puerto Rican Cuatro played by the musician Yomo Toro, who joined the group to bring the guitar from the rural Caribbean to the urban music scene (both the Cuban Tres and the Puerto Rican Cuatro), stands out.

The Puerto Rican Cuatro acquired the status of soloist and flagship instrument in the Fania All Stars while establishing the instrumental and sound differences with Cuban music.

Salsa and more Salsa is the commercial term used since the late 1960s
Genesis of Salsa
Genesis and expansion of salsa: chronology of themes

In 1969, El Gran Combo de Puerto Rico recorded “Falsaria”. This song, initially a bolero, was interpreted as salsa.

Also Willie Colón’s orchestra with Héctor Lavoe as vocalist, recorded “Che che cole” and other important songs.
In 1965 Joe Cuba Sextet, with the singer Cheo Feliciano, recorded the song “El pito (I’ll never go back to Georgia)” and the same year the duo composed by Richie Ray and Bobby Cruz recorded the song “Comején”.

In 1971, Eddie Palmieri recorded the song “Vámonos pa’l monte” and Cheo Feliciano, as a soloist, recorded “Anacaona”.

In 1972 Fruko y sus Tesos, in Colombia, recorded “A la memoria del muerto”.
In 1973 Raphy Leavitt with La Selecta Orchestra recorded “Jíbaro soy”. At the same time, in Peru the song “Llegó la banda” by Enrique Lynch and his band was recorded, the same one that would be popularized by Hector Lavoe a year later.

In 1974 Celia Cruz and Johnny Pacheco recorded “Quimbara” and the salsa version of the Peruvian song “Toro Mata”, and Ismael Rivera did the same with “El nazareno”.
On the other hand, the Fania All Star festival held in Zaire that same year was an outstanding event in the diffusion of salsa.

In 1975, Venezuela’s Dimensión Latina, with Oscar de León as vocalist, recorded “Llorarás”, Fruko y sus Tesos recorded “El preso”, and El Gran Combo from Puerto Rico, “Un verano en Nueva York”. Héctor Lavoe began his career as a soloist with the song “Periódico de ayer”.

In 1978 La Sonora Matancera recorded “Mala mujer”. Likewise, the duo formed by Willie Colón and Rubén Blades published the album Siembra, which contained emblematic salsa songs such as “Pedro Navaja” and “Plástico”.
In 1980 Henry Fiol released his songs “Oriente” and “La juma de ayer”.

From New York, salsa expanded first in Latin America (especially in countries like Cuba, Colombia, Panama, Dominican Republic, Venezuela and obviously Puerto Rico.
In the eighties it reached an important diffusion in Europe and Japan.

Miami became a kind of “second metropolis” for Cuban music, given the specific weight of the large number of Cuban immigrants.

The Cuban community became an important reference in the life of the city of Miami, contrary to what happened in New York, where the Puerto Rican influence prevailed.

Salsa after the seventies

Eighties
During the eighties the sauce expanded to Europe and Japan. In this country the Orquesta de la Luz was born, which became popular in Latin America.

At the end of this decade the so-called “salsa romántica” emerged, a style that became popular in New York, characterized by slow melodies and romantic lyrics, that is, a concept similar to the lyrics of the ballad but with a salsa rhythm.

This new manifestation of salsa was soon assimilated by Puerto Rican artists such as Frankie Ruiz, Eddie Santiago, Paquito Guzmán, Marc Anthony, Willie González, Cano Estremera; Cubans such as Dan Den, Rey Ruiz, Issac Delgado, and even Nicaraguans such as Luis Enrique.

Colombian Salsa
Colombian Salsa

In Colombia

Colombian Salsa

Salsa in Colombia, in the 1970s, was linked to groups like Fruko y sus Tesos through the company Discos Fuentes de Colombia and the group The Latin Brothers.

In 1988, the record company Discos Musart published the series of LP Salsa Colección Estelar, which caused an increase in popularity and led it to compete with cumbia.

In the eighties groups like Los Titanes, Grupo Niche, Orquesta Guayacán, Joe Arroyo appeared. Also in the eighties, the Cuban Roberto Torres and the Colombian Humberto Corredor developed in Miami the concept of charanga-vallenata.

Venezuelan Salsa
En ese tenor, se puede hablar de artistas como Canelita Medina, Federico y su Combo Latino, Los Dementes o el grupo del músico Carlos Emilio Landaeta, conocido como “Pan con queso” del Sonero Clásico del Caribe

Venezuelan Salsa

From the end of the 1940s and the beginning of the 1950s, the “tropical dance music” orchestras such as Alfonso Larrain’s (1947), La Sonora Caracas (1948) or maestro Billo Frómeta’s, Billo’s Caracas Boys (1951) or Los Melódicos (1958), combined in their repertoires cumbias, merengues and other Antillean rhythms with Cuban genres.

This determined the emergence of a movement that later influenced Venezuelan salsa.
In this sense, we can talk about artists such as Canelita Medina, Federico y su Combo Latino, Los Dementes or the group of the musician Carlos Emilio Landaeta, known as “Pan con queso” of the Caribbean Classic Sonero.

The salsa in Venezuela counted with groups like the Sonora Maracaibo, the Grupo Mango or Dimensión Latina, from where figures like Oscar D’León came out.

Also musicians like Nelson Pueblo added influences of llanera music to native salsa.
From 1990 to the present.
Salsa registered regular growth between the 1970s and 2000 and is now popular in many Latin American countries and some areas of the U.S. market.

Among the singers and groups that stood out in the nineties we find figures such as Rey Ruiz, Luis Enrique, Jerry Rivera, Dan Den, Marc Anthony, La InRosa, Víctor Manuelle, Michael Stuart, Celia Cruz, Maelo Ruizdia, La Sonora Matancera, DLG, Gilberto Santa .

The most recent innovations in this genre include mixing rap or reggaeton with salsa dura.
Salsa is one of the genres of “Latin” music that has influenced the music of West Africa.

An example of this influence is the group Sonero Africando in which New York musicians work with African singers such as Salif Keita and Ismael Lo.

The irruption of sensuality
From the eighties onwards, salsa orchestras began to move away from loud sounds and “descargas” to a more cadenced and melodic sound, accompanied by lyrics with abundant references to love and sexual relations as the main and, in some cases, exclusive reason.

This music was called “erotic salsa” and had as maximum exponents Eddie Santiago, Frankie Ruiz, Rey Ruiz, Willie González and Luis Enrique.

The categorization of erotic salsa resulted in the name of the previous genre as “salsa dura”, which suffered a decline in production and popularity at the same time that the new genre was consolidated. It is worth noting that in these opinions and texts about salsa there are any number of singers who are still active with it today and there are an infinite number of recordings made by them or orchestras that were not made known and that is where the work of the music lover or DJs comes in, IN DIFFERENT PARTS OF LATIN AMERICA.

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