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Search Results for: Latin Music

Louie Ramirez “The Quincy Jones of Salsa” and his progressive talent a genius-in-hidden of Fania All-Stars

The most progressive arranger and innovator of New York Salsa in the 70s and 80s.

Music often requires characters who are always backstage and support with their talent the work of singers and performers, who are eventually the ones who “come forward” and assume the popularity. Sometimes, though, these anonymous characters shot to fame in order to be able to perform their own work and even become more popular than any fashion singer.

a Hidden Genius of La Fania All Stars
The most progressive arranger that Salsa had in New York.

In the case of Pop, this character is named Quincy Jones, who was said to be the arranger for Frank Sinatra and the producer for Michael Jackson. A “nonentity”. In the case of Salsa, these characters have been symbolized by the emulator of Jones, a guy named Louie Ramirez who has done everything with everyone.

An afternoon in 1994, Ramirez was driving his car on the highway that took him to Variety Studios in New York. It was going to be a quick session because he only lacked one track to complete his 20th album as a bandleader. Perhaps this is why he was nervous and full of anxiety. Minutes later, he could not resist the feeling and had to stop the car. He had not finished doing it when a heart attack ended his life.

Introducing Louie Ramirez

The fact was that Louie had the answer and visiting him was like rubbing Aladdin's lamp. That was a characteristic that always accompanied him, since that first recording "Meet Louie Ramirez" in 1963.
Introducing Louie Ramirez 1963

Louie Ramirez was a genius. The one to whom all run for advice and solutions to their problems. It did not matter if they were young or old musicians. The fact was that Louie had the answer and visiting him was like rubbing Aladdin’s lamp. That was a characteristic that always accompanied him, from the first recording “Meet Louie Ramirez” in 1963.

He was 20 years old back then and had a good record with regard to composing some pachangas and arranging for the orchestras of Pete and Tito Rodriguez. Commentator Dick Sugar introduced him like this: Ramirez breaks through the image of a bandleader who uses the talents of other composers and becomes a follower of a rhythm. No, Louie Ramirez is a creator in his genre.

Louie Ramirez Ali Baba

star of Fania Records and, at the same time, as an arranger for the orchestras and ensembles that belonged to the record company. Ramirez soon found himself in a busy schedule and was only able to record two albums during the sixties, "Good news" and "Alí Babá".
Louie Ramirez ‎ Ali Baba

That talent did not go unnoticed by the new Czar of Latin music in New York, Jerry Masucci, who hired him as a star of Fania Records and at the same time, as an arranger for the orchestras and ensembles that belonged to the record company. Ramirez was soon wrapped up in work and could only record two albums during the 1960s, “Good news” and “Alí Babá”.

The last album included the hit that allowed him to be a famous artist, El Títere, a true Salsa classic. The song was performed by Rudy Calzado, the third of the soneros Louie had used without finding the right one. It was a ballast that stayed with him as a director during the 1970s, when he used singers such as Pete Bonet, Tito Allen, Jimmy Sabater, “Azuquita” Rodríguez, Adalberto Santiago, and even Rubén Blades.

Louie Ramirez y Sus Amigos

Ramirez was considered in New York as the most progressive arranger that Salsa had.
Louie Ramírez y Sus Amigos

It was precisely Blades that he made an anthological album with, “Louie Ramirez y sus amigos”, which included the song Paula C, with an arrangement of those that deserve to be admired. By then, Ramirez was already considered as the most progressive arranger of Salsa in New York, thanks to the brilliant works done for the Fania All Stars. An excellent work had been the instrumental arrangement for Juan Pachanga, to be performed by Blades, from Canta for a performance by Cheo Feliciano, and of the entire album “Algo nuevo” performed by Tito Rodriguez with Louie’s orchestra.

Noche Caliente

But the high point of Ramirez's career came in 1980 when Joni Figueras, a representative of K-Tel International's K-Tel label, took Ramirez's career to a new level.
“Noche Caliente” and was recorded by Louie Ramirez’s own orchestra.

The peak of Ramírez’s career was in 1980 when Joni Figueras, a representative of the K-Tel International label, hired him to maka arrangements for the ballads Todo se derrumbó and Estar enamorado by Manuel Alejandro. The album, which included these and other songs, was released two years later under the title “Noche caliente” and was recorded by Louie’s orchestra.

Ballad-salsa or romantic salsa was born as a result of a work Ramírez did until his death, making occasional attempts in Latin Jazz, which he loved. That is why he recorded a tribute album to Cal Tjader in which Louie was the director, producer, composer and arranger. Apart from that, he played the timbales and his favorite instrument: the vibraphone.

Louie Ramirez was a genius of arrangements, in a career that included Guantanamera and Isadora for Celia Cruz, El Guiro de Macorina for Johnny Pacheco and El Caminante for Roberto Torres.

The Cesta All-Stars Vol. 1

Apart from that, there are his works for La Alegre and Cesta All Stars. Regarding Ramírez's profile, the critic Eleazar López defined it very well
The Cesta All-Stars
Vol. 1

Further to that, there are his works for La Alegre and the Cesta All-Stars. Regarding this Ramírez’s profile, critic Eleazar López defined it very well.

“It is not easy to arrange for a dance orchestra, especially when it is a group that cultivates the hot tropical genre. Many musicians feel influenced by Jazz and the result of their orchestrations leaves a vacuum in the dancer”.

Others arrange in a simple way, but it is so simple that they repeat and copy themselves, and the result is tired music, without any degree of creativity: music that says nothing, that leaves nothing. Louie Ramirez has found the perfect balance… that’s why he always stays relevant.

Louie Ramirez has found the perfect balance... that's why he always stays relevant
Louie Ramirez The Hidden Genius of La Fania All Stars

Article of Interest: Bobby Valentin, the King of Bass at the Fania All-Stars Machinery

#ISMPublicity

Live The Salsero Rhythm In Asia

Thailand and Hong Kong are the two countries on the Asian continent that begin January with the sound of Salsa

couple dancing to Ritmo Salsero in Asia in Samui
Thailand and Hong Kong are the first two countries to start January to the Salsa rhythm

2022 starts in Asia to the Salsero rhythm with Dance Classes and a Festival. Thailand (located in Southeast Asia) is the first country to hold a Latin music festival after two years of cessation of social events due to the pandemic. Also, Hong Kong does its part, announcing the new season of Salsa Classes from the first week of this month. So don’t wait any longer and keep reading to find out the details of each event related to Latin music.

Koh Samui Latin Festival (4th Sensual Edition)

Couple dressed in colorful clothing dancing at Koh Samui Latin Festival
Koh Samui Latin Festival starts on January 13th from 9 AM

Koh Samui is the third largest island in Thailand. It has beautiful beaches and is located on the southern coast of the country. In this main island destination, the Koh Samui Latin Festival will take place in its fourth sensual edition at the Resort & Hotel Fair House Beach.

This one-of-a-kind festival with Latin morning beach parties (Four days), nightly training camps, workshops (from 10 AM to 5 PM), social dances, and themed shows (starting at 11 PM) with professional DJs will begin on Thursday, January 13th from 9 AM and will end on Sunday, January 16th at 4 PM.

The dance floor for the entire festival is 2,700 square feet. The large living room is equipped with air conditioning, a light system, and a quality sound system.

The beach parties at sunset will also take place at the Fair House Beach Resort & Hotel between 5 PM and 8 PM specifically at the “Sea Paint Beach Bar” near the beach with DJs playing the international hits of Salsa, Bachata, and Kizomba hits in the chill-out style.

The price for the four days of the festival is $ 75 (Full Pass) and includes an official festival t-shirt, access to all workshops (excluding training camps), entry to the three theme and beach parties, the Jack & Jill, and the shows.

The event venue, Fair House Beach Resort & Hotel is located on a hillside right next to Koh Samui’s Chaweng Noi Beach. Within the vicinity of the hotel, you will find a wide range of shops, numerous restaurants, cafes, bars, and other entertainment places.

Venue: Fair House Beach Resort & Hotel. Koh samui 124-124 / 1-2 Moo 3 Tambon Bophut, Amphur Koh Samui Suratthani 84320, Thailand

Salsa After Work

Couple dancing salsa with masks
End your workday dancing Salsa in the company of Dance With Style on Mondays and Wednesdays at Rula Live and Fire ‘N’

For eight years (2014) the Rula Live bar has delivered its premises to Salsa every Monday from 8 PM with free Salsa classes at all levels with Dance With Style. This Monday, January 3rd at 8:30 PM is the start of Afro-Caribbean dance lessons from beginners to advanced dancers. Then, the dance floor is open between 9 PM and 1:30 AM. Rula Live is at 58-62 D’aguilar Street, Lan Kwai Fong, Central, Hong Kong on the ground floor.

You can access this Latin event wearing masks throughout the party and hand sanitizers are available in different areas of the establishment. The dress code is elegant, so T-shirts, shorts, sportswear, and flip-flops are prohibited. Admission is also free but you must consume at least two drinks to enjoy the free Salsa classes.

  • You Can Also Read The Interview With Nora Suzuki

Dance With Style is a Hong Kong dance, events, and entertainment company that stands out from its competitors by offering high-quality Salsa, Bachata, and Salsa Cubana instruction for all ages.

This company also brings Latin Vibes Salsa / Bachata Party every Wednesday at Bar / Restaurant Fire ‘N’ located at Shop #2, ground floor, cosmos building, 8 – 11, Lan Kwai Fong, Central, Hong Kong.

Admission is free and you have the right to a Bachata class at no cost. DJ Javed will mainly play Salsa Romántica with a mix of Bachata, Merengue, and other Latin rhythms from 8:30 PM to 1:30 AM.

Every Wednesday night after work you will enjoy a lot of Latin music in a relaxed and friendly atmosphere, and if you are hungry you can enjoy its Thai menu. You must wear a mask at all times (except when eating / drinking) and sanitize your hands regularly. The dress code is elegant and lessons start on January 5th.

6 Clubs To Dance Salsa In London

The Salsero Movement Begins In The Capital Of The United Kingdom In January 2022

Group of people learning to dance at the Soho Salsa Bar, Restaurant and Nightclub
Salsa Soho kicks off the New Year with Salsa classes on January 6th

The salsa parties don’t stop in London that is why here we make a list of the best places to dance Salsa during this first month of the year.

We started with the Bar/ Restaurant/ Nightclub Salsa Soho, listed by many as one of the most authentic Latin music venues in the UK. Here, you can enjoy Salsa classes from 7 PM to 9 PM (every Thursday), excellent dishes of South American origin, and 50 types of cocktails. This seven-day-a-week bar has been located at 96 Charing Cross Rd since 1997.

On Thursday, January 6th, the Cross Body Salsa lessons begin with two groups at the beginner and intermediate levels (7:30 PM & 8:30 PM), added to the Cuban Salsa and Rueda Casino classes at the same two times and levels with ten teachers in constant rotation. The cost of the class varies according to the amount chosen, for example, one class has a cost of £ 10 while two classes add up to a value of £ 15. The Salsa Soho Nightclub/ Restaurant has high-definition screens, an outdoor area, an area for smokers, and a great dance floor with Latin parties until 2 AM. The mix of Latin sounds goes by DJ Dani K, DJ Massimo, DJ Tuli, DJ Erick, DJ Dennis Dale, and more DJs in rotation. Admission is £ 5 after 9 PM, and you can get more information by visiting its website.

We traveled south specifically we landed at Hideaway, a club with an elegant and relaxed atmosphere, designed to appreciate the best of live music with a drink in hand due to its bar, and tasting the best international food prepared by the restaurant’s chef. In Hideway every Thursday night is the Cuban Hideway with Salsa Casino lessons to develop the skills of Cuban Salsa dance with qualified teachers. Beginning class is from 7:30 PM to 8:30 PM, and lessons for intermediate students continue from 8:40 PM to 9:40 PM, culminating until dawn on the dance floor with DJ Rich, one of the specialist DJs in Cuban music from London. The entrance fee plus a class is £ 6 (£ 8 for live Cuban band nights – first Thursday of each month), and the price of both classes together with the entrance is £ 10 (£ 12 for Cuban band nights live – first Thursday of every month), and club entry alone is £ 5 (£ 7 on live Cuban band nights – first Thursday of every month). Hideaway is at 2 Empire Mews, Stanthorpe Road SW16 2BF.

Women dressed in black dancing at the Kona Kai bar in London
Kona Kai Brings 45-Minute Salsa and Bachata Lessons starting January 2nd

We continue with the tropical cocktail bar, Kona Kai. This Polynesian-inspired bar transports you to the southern shores and offers the Fulham Salsa & Bachata Club every first Sunday of the month with the Incognito Bachata Salsa team. The instructions of the Dominican rhythm are the first and begin at 7:30 PM followed by Salsa classes at 8:30 PM, ending with the social dance starting at 9:15 PM with the most recent hits of Salsa, Bachata, Cha-Cha, and other Latin rhythms.

Lessons last 45 minutes and begin on January 2nd. Make sure to wear comfortable shoes, light clothing so you can dance the night comfortably, and $ 5 to pay for admission. At Kona Kai parking is at no cost on the surrounding streets and can be found at 515 Fulham Road SW6 1HD one minute and a half (walking) from Fulham Broadway Station.

We now walk through Hammersmith, Chiswick, and Barnes with the Azucar Club where they offer Salsa instructions for couples and singles taught for ten years by the Colombian teacher Ginu Nuñez every Monday at 8 PM. The first class is £ 10 and the subsequent ones are around £ 12. The benefits obtained in these classes are low impact dynamic exercise, coordination of body movements, concentration, easy learning environment, weight loss, positive self-image with a sculpted body, stress relief, and social interaction. Azucar Club is located on King Street, Hammersmith W6 9JT.

Couples dancing at Restaurant / Bar Gabeto in London
Gabeto offers Salsa classes in the Cuban, Colombian, and Puerto Rican style

Another Latin scene in London is the Gabeto Camden Restaurant/ Bar. This Cuban gem to the north of the city has two floors and an outdoor terrace; they serve genuine Latin dishes, modern British drinks with Afro-Caribbean touches, and have a wide variety of vibrant nightly events during the week.

Tuesday, Wednesday, Friday, and Sunday live the Salsa experience from January 4th with instructor Ramiro Zapata (from Bolivia) with more than 20 years of experience in Salsa. Ramiro teaches his Cross Body style with a mixture of Cuban, Colombian, and Puerto Rican Salsa. He also generates great focus on Cali (Colombia) style footwork, male body movement, and female style. The cost of the lessons varies according to the instructional time; one hour equals £ 10 while two hours cost £ 12. Lessons begin at 7:30 PM and end at 9:30 PM except on Sundays with Rumba Pa ’Ti classes that are from 6:30 PM to 8:30 PM. The Cuban spirit is found in Gabeto, located at Camden Market, The Stables Market, Chalk Farm Road, just minutes from Camden Town and Chalk Farm stations. Only people over 18 can attend and for more details visit their website.

  • You Can Also Read: Why Is Rhythm & Vibes Dance Popular In London?

Smartly Dressed Senior Couple Dancing Salsa at Bar Salsa Temple in Londonn
Sundays at Bar Salsa Temple are 9 continuous hours of Salsa

We finished this tour of the 6 Clubs To Dance Salsa In London at Bar Salsa Temple. Every Sunday, they are explosively Salseros. DJs Jorge Andre & DJ Jlatino mix the most recognized themes of yesterday and today from Timba, Salsa, Cubaton, and Bachata. Salsa classes for beginners start at 6 PM, Bachata lessons at 7 PM, and Cuban Salsa instruction is at 8 PM. The cost for admission is £ 5 and the first Sunday, January 2nd, 2022 is the Salsero start at the Bar. Bar Salsa Temple is one of the most popular Latin clubs largest in the country and is located in Embankment, London. Join and experience the Sabor in detail on its official website.

News “En Clave”

Latest News of the Salsa Movement in Spain

artist dressed in light blue suit and white hat playing the trumpet
News “En Clave”! The most recent ISM section in 2022

This 2022 we come with more strength, new ideas, and recharged. In this first edition, we released a new section titled News “En Clave”. A space dedicated to the collection and promotion of the best shows, concerts, books, and the latest news from the Salsero environment & Latin rhythms in Europe and Asia.

Spain is one of the old-world countries that begin January 2022 with the best Salseros and Bachateros events. Here we will tell you each one En Clave so that you don’t miss out on going to one.

News “En Clave” In Spain

Luis Alberto Díaz "El Negri" playing the piano in the sound rehearsal
Cuban Pianist – Luis Alberto Díaz “El Negri”

We open the section to the northeast of Spain with La casa de Cuba in Barcelona, ​​El Sabor Cubano BCN. This Nightclub offers live music, Cuban Salsa, International Salsa, Bachata, and urban rhythms with DJs, it also has Salsa and Bachata instructors who give free lessons for beginners at 9:30 PM every Thursday and Sunday. The virtuous pianist Luis Alberto Díaz “El Negri” together with singer “Changui” will be playing the best songs of traditional Cuban music this Thursday, January 6th, and Sunday, January 9th, for two and a half hours. This will be one of the first live Salsa evenings that you can enjoy starting the New Year. El Sabor Cubano BCN opens its doors from 7:00 PM to 12:30 AM at Francisco Giner 32 Street, 08012, Barcelona. Have a memorable moment in this nightclub with a good atmosphere, friendly and impeccable service, and an authentic Cuban mojito. You find more details on their official social network.

We are still in Barcelona, and this time we walk through the Diobar Restaurant / Nightclub. This Greek restaurant has enabled a musical space every Thursday for Salsa and Rueda Casino classes. The duration of Salsa Thursdays is almost five continuous hours organized as follows: one hour of Cuban Salsa class and the next one in Rueda Casino, followed by the AfroCuban Jam Sessions live (open to all musicians). Starting at 9:15 PM there is a class for dancers of Intermediate / Advanced level with which they will acquire new skills for mastering individual steps, the couple turns, and Rueda figures. The cost does not exceed € 5, and the closest date is Thursday, January 6, 2022. A novel proposal to enjoy Salsa in the musical space of the Dionisos Born restaurant located at Marqués de la Argentera, 27 (ground floor) 08003 Barcelona, Spain.

colorful Cuban Party art at Matisse Club
Cuban Party begins January 12th at Matisse Club

We now jump to the east coast towards Valencia, and we run into the Matisse Club. We tell you that in this place of exhibition of events and culture they offer every Sunday the Cuban Party event, live Cuban music with AR-Latin (directly from the Caribbean island) playing Salsa, Latin Jazz, Son, and Bachata. This one-hour live show begins at 8:30 PM. Then you will enjoy six hours of Latin Quarter Session with DJ Sergio Falomir. Admission is € 10 and begins on Sunday, January 12th at the Sala Matisse. Enjoy a Latin music atmosphere with the Cuban Party event every Sunday of the month at Matisse Club located at Campoamor Street, 60, 46022, Valencia.

And the last News “En Clave” that I bring you is the Latin Dance classes in Salason in the northwest of the country at Lirio Street, 30 Cangas Do Morrazo, 36940, Galicia. This culture platform is designed for the reception of musical performances with exceptional acoustics and cutting-edge technology. Salason is a building structured in three independent but complementary environments at the same time. Salsa and Bachata classes will begin on Tuesday, January 25th, from 7:30 PM to 11:00 PM.

The Objectives of these Cuban-style Salsa and Rueda Casino classes, as well as the traditional Bachata lessons, are fun and disconnection to the routine with the rhythm of Latin music. Also, it improves coordination and body expression coupled with the new relationships that are established between people with similar pleasures.

On Tuesdays, there are two groups for intermediate students: The Salsa class starts at 8 PM while the Bachata group starts at 8:30 PM.

Thursdays are classes for beginners and have two times of choice: 8 PM and 9:30 PM. For more information, venture to visit its official website

  • You Can Also Read: Everything You Always Wanted To Know About La Macumba

We continue with Bachata…

group of people dancing at the Bachata Sensual World Congress
Bachata Sensual World Congress 2022 will be held in Girona

We start with one of the main congresses to be held the second weekend of this month (Friday 7th – Monday 10th) in Girona, a city located in the region of Catalonia, mainly known for its exuberant architecture of medieval origin and the historic Barri Vell neighborhood.

The Bachata Sensual World Congress (BSWC) brings great quality Bachata Sensual workshops with more than 16 qualified instructors of this Dominican rhythm and leading Salsa professionals worldwide. There will be live shows with more than 16 couples on stage and famous night parties during the three days of the event.

Girona becomes the international city of the Dominican melody with Bachata Sensual World Congress 2022

BSWC will take place at the Evenia Olympic Palace Hotel, Avinguda Del Rieral, 55 17310 Lloret De Mar, Girona. Tickets (Full Pass) range from € 140 and the event begins the first day at two in the afternoon ending on Monday, January 10th at five in the morning.

We continue, and it is the turn of the Winter Bachata Festival 2022. The particularity of this festival is that it will have night workshops with social dances, the instructors are mostly local, more than one continuous hour of shows, and a closing party. The musicalization throughout the weekend will be in charge of DJ Miguelón, DJ Salva, and DJ Yago in a shared room with the rhythms of Bachata and Salsa. Obtaining Full Pass tickets (€ 40) can be obtained through teachers or promoters and different payment methods by clicking here.  Remember that Winter Bachata Festival begins on Friday, January 21st, and ends on Sunday, 23rd, also returns for the fifth time to the Spanish municipality of Cullera at the Hotel Cullera Holiday, at Av. el Racó, 27 Cullera, Valencia.

Now we finish our trip in the center of the country, specifically in Madrid. During the first weekend of the month, the Magic Bachata Weekend event will take place with all the established biosafety measures: temperature measurement, Hydro-alcoholic Gel, and Mask (during the three days). Magic Bachata Weekend will begin on Friday, January 7th, and will end on Sunday, 9th. This weekend full of Bachata will feature 18 pairs of instructors of the genre conducting workshops, shows, and late-night Latin parties. You can get tickets online at La Salsa del Baile and the price at the door ranges from € 60. The venue will be the Hotel Eurostars Madrid Foro, Ronda de Europa, 1, 28760 Tres Cantos.

Spanish Harlem Salsa Gallery and its role towards salsa

Spanish Harlem Salsa Gallery and Latin music

The Spanish Harlem Salsa Gallery is one of those places where every salsa lover in New York should visit since there is plenty to see here. This museum has all kinds of items donated by many renowned artists or relatives of some who had passed away. This collection of valuable possessions has resulted in a set of priceless objects that will bow anyone visiting the facilities of such a special institution out of water. 

The Spanish Harlem Salsa Gallery, also known as Spaha Salsa Gallery, can be defined as an institution of a cultural nature whose main purpose is to serve as a reminder of how great our culture is, especially our music. Both residents and visitors of East Harlem, New York, can learn about the salsa genre and its roots as long as they desire. All thanks to a lot of tools, information and many initiatives with which those interested will know all kinds of interesting facts about salsa first hand. 

Another of the great objectives pursued by this place is the quest for knowledge about Latin music and the artists involved to offer it to anyone who decides to visit its facilities. That is why both its president Johnny Cruz and the team that helps him have been responsible for creating an inclusive and diverse gallery in which you can appreciate how far Hispanic talent has come by the hand of its top stars. 

Johnny and Boris
Johnny Cruz and Rubio Boris presenting their show

Role of the Spaha Salsa Gallery in the dissemination of Latin culture 

The role played by the Spaha Salsa Gallery in the dissemination of Latin culture is very important, since these institutions are the ones that manage to arouse the interest of the inhabitants of Harlem and other nearby sectors towards one of the most representative musical genres of Latinity. This has made many other cultural institutions to use this gallery in order to awaken a higher interest in its own activities, which shows extensive cooperation between those who seek to promote anything Latin-related at all costs. 

Fortunately, our work is not that complicated to carry out because too many tourists visit New York every day and many of them know that this city was the birthplace of the biggest salsa movement in history, so they are always looking for cultural sports in which you can find information about this set of rhythms and how it emerges in the public arena.   

Instruments donated by La Sonora Ponceña
Some instruments donated by La Sonora Ponceña

Who Johnny Cruz is 

Johnny Cruz is the founder of the Spaha Salsa Gallery, but there are many other facets by which this talented Puerto Rican is known in the entertainment industry. Cruz is a famous musician and record producer who has worked and make friends with a wide number of artists from all genres, by providing him with the platform to create a true sanctuary for Latin music lovers. 

One interesting fact about the museum is that it is located on the plot where a hardware business owned by Johnny’s father used to function, which was made into something completely different thanks to the genius of his son long after. Today, that place contains several of the most invaluable objects in the history of salsa and whose relationship with some of the greatest figures of the genre is legendary.   

Link to the official website of the Spaha Salsa gallery: spahasalsagallery.com

By: Johnny Cruz correspondent of International Salsa Magazine in New York City, New York

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.