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Unstoppable Hollywood Salsa Fest focuses on the importance of Salsa

In the midst of the release of the single in which she collaborated with Edwin “El Calvito” Reyes ‘Dos pa’ lante’, on April 13, 2024; Melina Almodovar performed at the most important salsa festival in South Florida in the U.S. Melina also serves as an entrepreneur, along with her partner Cristina Moinelo, for the past nine years.

“La muñeca de la salsa”, Melina Almodóvar

Each year, the Hollywood Salsa Fest focuses on the importance of salsa music, recognizing that Afro-Latin music fuses us into a culture that draws from diverse roots. This year’s festival – sponsored by the city in a public-private partnership with various businesses – was held at the Artspark at Young Circle.

As masters of ceremony, the festival featured the winning team of “Meca” from Salseo Radio and “El Cacique” from Zeta 93 FM, Puerto Rico’s leading salsa radio station. On the decks was DJ “Boricua loco” with a tremendous selection of salsa, in addition to coordinating from his musical corner the dance exhibitions by the salsa dancers of YC Dance Studios.

The first orchestra in charge of starting the concert, Latin All Stars, counted with the vocal and scenic mastery of Marlon Mendioroz, Yorman Clay, Adrián Marchant, Yomil Rivas and Frank Cróquer, backed by a musical team that did not fall short of the expectations of those who waited patiently for the stage to light up with good salsa. Latin All Stars was followed by “Juano, tu cantante” from Cali, Colombia. The team of musicians of the orchestra with the second shift shined accompanying who for 16 years was part of Orquesta Guayacán.

The trumpet player also performed in the mid-afternoon block, preceding the arrival of the Hollywood Salsa Fest Orchestra in a segment in which they accompanied Hilda Naranjo from Cuba, Fabián Rosales from Chile and Joey Hernández from Puerto Rico.

At around 6:00 p.m., it was the turn of the Cuban sound known as timba, with the Julio Montalvo Orchestra and Miami’s Huracán. Once the hurricane winds that accompanied Julio Montalvo ceased, tribute was paid to the late Venezuelan percussionist Robert Vilera thanks to the staging of Vilera Son. The tribute to Vilera’s legacy featured the talents of Los Gaitanes from Panama, Avelino Romero from Venezuela, El Mola and Braidsman from Cuba, as well as Robert Vilera’s first singer, Felix Argenis.

“La muñeca de la salsa”, Melina Almodovar, was backed by Luigi Flores from Costa Rica on piano and musical direction, Johnny Fortunato from Dominican Republic on bass, Pablo Molina from Venezuela on timbales, Juan Pablo Camacho from Venezuela on tumbadoras, Carlos Molina from Venezuela on bongo, Carlos Perez from Cuba on first trombone, Ramon Benitez from Colombia on second trombone, Carlos Frank from Cuba on first trumpet and Julian Cifuentes from Colombia on second trumpet.

On backing vocals, Melina was backed by: Joe Arroyo from Puerto Rico and Freddy Lugo from Cuba. Melina gave us a first class show. As part of Melina’s performance, “El Calvito Reyes” joined her for the first time to perform the recently released single ‘Dos pa`lante’ as a live duet.

During the afternoon, the festival took place under a beautiful blue sky that kept the crowd’s enthusiasm positive. During the night, the clear Floridian skies kept the attendees dancing at full steam. Of course, to that end, the aforementioned talents kept the stage in salsa.

The festival closed with the always remembered for the classic ‘De barrio obrero a la 15’, Chamaco Rivera, who with a stellar salsa career to his credit, not only kept the audience engrossed in his impeccable staging, but also introduced us to his guest artist, his son: Christian Ray.

Melina contó con el respaldo vocal de Joe Arroyo de Puerto Rico y Freddy Lugo de Cuba

Christian delighted us with his repertoire shortly before inviting us to listen to his recently released CD entitled El legado continúa. To bid farewell to the musical day, which lasted nearly ten hours, the grand finale invited the group of singers who had paraded on stage during the day and part of the night to come in and jam with the “papa de los pollitos” (father of the chicks).

We are waiting to enjoy the next ‘Hollywood Salsa Fest’, for which the businesswomen in charge promise to throw the house out of the window. Melina and Cristina have delivered nine festivals in a row. So see you in April 2025 to dance in the tenth edition of the same.

Also Read: A party of dancers at the concert to celebrate Willie Rosario’s 100th birthday

Pedro ”Pocholo” Segundo supports the Spaha Harlem Salsa Museum

At the Spanish Harlem Spaha Museum we always welcome the best of Latin music and, on this occasion, we could not stay behind, so we are glad to have had the opportunity to share with one of the best percussionists of the moment, Pedro Pocholo, who has a very interesting career that we will review below.

Pocholo signing his album — Pedro ”Pocholo” Segundo signing a copy of his album ”A Guapetear” in 2022

Who is Pedro ”Pocholo” Segundo? How were his beginnings in music like?

Pedro ”Pocholo” Segundo is an important producer and percussionist who has made a recognizable name in the Latin music industry thanks to his participation in some of the most critically acclaimed salsa and jazz orchestras.

In music, it all started for him at the young age of 13, which is when he began playing with Ismael Miranda, representing the formal beginning of his professional career as a teenager. His efforts fortunately paid off, since a few years later, he was playing with Andy Montañez.

In 1988, he joined Johnny and Ray’s group, causing him move to New York City, a place that gave him the greatest opportunities he would ever have in the artistic area. He became so well known for his skills as a percussionist that he was sought after by many artists to play with them such as Celia Cruz, Héctor Lavoe, Andy Montañez, Tito Rojas, Tito Nieves, José Alberto ”El Canario”, David Pabón, among many others.

Pocholo playing the cowbell — Pedro ”Pocholo” Segundo playing the cowbell in his studio

Important things Pedro ”Pocholo” Segundo has done in his career

Pedro ”Pocholo” lived many peak moments in the musical aspect, but without a doubt, the possibility to play to former presidents Bill Clinton and Al Gore with Celia Cruz and ”El Rey de Los Timbales” Tito Puente has been extremely important to his prestige as an artist, so he just went for more and more.

This performance would not be the only collaboration he would have with Puente, as he also joined his talent to that of the timbalero in the DVD entitled ”Live at Manhattan Center” and traveled with him, The Big 3 Orchestra and Jimmy Bosch’s group to several countries in South America, Central America and Europe.

Sometime later, in partnership with vocalists Carlos Santos and José Peña, Pocholo formed the group Madera Fina, with which he and his two fellow musicians managed to place some hits such as ”Guarimbo”, ”Palo de Son”, ”Desde Que Te Casaste”in very good places on the charts. They also went to Puerto Rico to promote the group and seek the support of local media such as La Mega 97.9 FM, being this radio station very important in the dissemination of these musicians’ work.

Thanks to the experience gained from belonging to Madera Fina, Pocholo was more than ready to face bigger musical challenges, which led him to take on the creation, production and percussion of Boricua Legends, which has become one of the most popular New York orchestras of the moment.

One of the best years of Boricua Legends was undoubtedly 2015, which was when it released its own version of ”Si Por Mi Llueve”, a song that was part of the world-renowned Cheo Feliciano’s repertory. He also took second place in the GenGenSalsa Top 70 chart and eighth in the LatinosUnidosOnline chart.

Pocholo performing live — Pedro ”Pocholo” Segundo during a live performance

Pocholo supports the Salsa Museum

As many other Latin artists, Pocholo also supported the Spaha Harlem Salsa Museum and was a special guest on The Johnny Cruz Show to talk with the host and director of the museum, who was very pleased to welcome him on his show.

In a video uploaded to Johnny Cruz’s social networks, the host can be seen introducing his guest and saying that they would talk about a number of very interesting topics, such as the beginning of his career, the founding of Boricua Legends and much more. Then, Cruz asks Pocholo to greet the audience and the musician, who was decked in a grayish suit and pink shirt, invites people to tune in to the show and assures them that they will talk about important things such as Latin music in New York and Puerto Rico.

Finally, Johnny closes by saying that viewers can enjoy the show from 3:30pm to 4:30 every Saturday on channel 67 and says goodbye with the song ”La Fama” by Héctor Lavoe playing in the background.

José Antonio “Maceo” Rodríguez was a faithful cultivator of Son Cubano and participated in the Afro Cuban All Stars project

José Antonio “Maceo” Rodríguez was born on April 17, 1950 in Holguín, Cuba.

Famous sonero voice leader of the group Sierra Maestra, he began his career at the beginning of the eighties of the last century with the group Sierra Maestra, integrated by former students of the Polytechnic University José Antonio Echeverría, of Havana, with which he won a televised contest of new musicians.

José Antonio Maceo Rodríguez was a faithful cultivator of Son Cubano and participated in the Afro Cuban All Stars project.

He died at the age of 55 on November 6, 2005 in Copenhagen, Denmark, of a heart attack, after giving a concert with his group at the end of a tour of Europe.

He was born on April 17, 1950 in a modest country house in the vicinity of the Antonio Maceo Sugar Mill, in Cacocun, in the eastern province of Holguin.

Relatives and neighbors say that since he was a child he loved art, music, pirouettes and attracting attention.

October 20, 1976 in Havana, together with his classmates at the José Antonio Echevarría University Center, he founded the musical group Sierra Maestra, called at that time Grupo de Sones de la Facultad de Ingeniería Eléctrica.

Those young dreamers performed in the popular contest “Todo el Mundo Canta”, where they took off on a spiral of success in Cuba and the world.

They traveled to many countries promoting Cuban music. They participated in Festivals of international relevance in Australia, Bosnia, Canada, Croatia, Cyprus, United Kingdom, Greece, Ireland, Israel, Italy, Macedonia, Mexico, Portugal, Puerto Rico, Singapore, Slovenia, Turkey, Yugoslavia and the United States.

A faithful cultivator of Son, Rodríguez participated in the Afro Cuban All Stars project, nominated for a Grammy in 1998 and parallel to the Buena Vista Social Club.

His excellent voice, comparable according to critics to that of the great cultivators of the genre, was one of the emblematic of the current Cuban dance music scene.

She began recording in 1981 her first album, “Sierra Maestra Llegó con El Guanajo Relleno”, was a silver disc and received excellent reviews. He participated in the Afro Cuban All Stars project, and parallel to the Buena Vista Social Club.

The trumpet player José Alemañy, Cubanisimo, and Juan de Marcos González, founder of the Buena Vista Social Club, were his partners in the group for years, and together they undertook the task of recovering the tradition of famous sones and soneros, revitalizing the genre at a time when other musicians were opting for salsa and more commercial rhythms.

According to the Cuban composer, José Antonio Rodríguez not only possessed a very special voice, “he also had the courage and human qualities to remain faithful to that style, the son style, which is the mother of Cuban music”.

The repertoire of Rodriguez, known as Maceo among his friends and admirers, included, in addition to the great classics of traditional son, pieces that became very popular in his voice, such as Dame un traguito ahora or Esa mujer lo que quiere es que la miren.

Maceo, although small in stature, was an immense man, someone who could not conceive where to keep the torrent of voice he displayed without ostentation, so much musicality, intonation and love for Cuban music.

José Antonio was not only a great musician, he was a great person, very loved by his closest friends and in general by the people whose affection and admiration he won since the participation of Sierra Maestra in the Adolfo Guzmán contest and that thanks to his special way of interpreting the Cuban son, great musicians such as Ignacio Piñeiro’s Septeto were born again in the popular taste.

The singer died on November 6, 2005, just a few hours after finishing the European tour of Sierra Maestra with a concert at the Amager concert hall in Copenhagen.

With this presentation, the popular band put an end to the performance of all the Cuban artists who participated in the First International Latin Music Festival of that capital. The sonero’s remains were repatriated to Cuba, where he was buried.

Also Read: Bamboleo de Lázaro Valdés is another of those exquisite Cuban products, as well as sweet rum and mild cigars

ISM / May 2024











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Founder of Yambu Productions and host of ”Alma Del Barrio” Guido Herrera-Yance

Singers, dancers, musicians and artists in general are usually the first thing the public sees during any type of event, but very little is spoken about the companies, producers and promoters that are in charge of managing all the logistics behind these shows, so we wanted to talk to Guido Herrera-Yence, founder of Yambu Productions, which is an important music production company based in Los Angeles, so he could tell us a little about all these subjects.

Guido working at KXLU 88.9 FM — ”Alma Del Barrio” host Guido Herrera-Yance working at KXLU 88.9 FM

How Guido Herrera-Yance started in the world of music as a radio host

Many years before Guido even thought about the idea of forming a company, he began to establish himself as a radio host on the popular public radio station KXLU 88.9 FM, specifically on the show ”Alma Del Barrio”, which is about to turn 51 years on the air in October. In Guido’s case, he has been hosting the show for more than 30 years, bringing the best Latin music and artistic news to all his listeners.

The also producer confesses that he did not really like locution and that he was simply in the right place at the right time, resulting in the career he has built in this type of media. What it does say is that he was a frequent listener of several radio shows and a voracious music collector, which led him to meet certain personalities who saw potential in him to belong to ”Alma Del Barrio”. When a show was opened, he was the leading candidate for the job and accepted immediately.

Guido did not have any kind of experience in radio, but his employers trained him and taught him everything he needed to know to carry out his tasks properly. 30 years later, Guido is still one of the main hosts of the show and a reference in terms of Latin music radio.

From radio to event production

In 1995, one year after having joined ”Alma Del Barrio”, a friend told him that Chucho Valdés was going to the United States after many years and proposed him to make a show together with the artist as the main attraction. When Guido accepted, they began to look for artists to accompany the Cuban that night and some of them were Alex Acuña, Justo Almario, Luis Conte, among others.

The results were so good that Guido was left with the desire to keep experimenting with this field of the industry, so he continued to produce events of all kinds on a small and large scale since that year.

As the years went on, he realized that he would need a bigger and more elaborate structure if he wanted to continue to work on this, so the idea of founding a music production company began to take shape in his mind.

Guido and Chucho Valdés — Guido Herrera-Yance next to Cuban bandleader and pianist Chucho Valdés

How Guido created Yambu Productions

On the creation of Yambu Productions, something that Guido highlighted is that, in the United States, ”everything must be done very formally”. In light of the obligation to declare the income from his musical activities, Guido saw the need to create a company that would facilitate the procedures related to taxes and issues of this sort in order to cover his back.

Regarding the name ”yambu”, the businessman was inspired by a song by the Cuban popular music singer Carlos Embale, who was one of his favorite artists, so he wanted to honor him in that way. Taking this detail into account, it is not surprising that Cuban music and its exponents play a fundamental role in the events and groups that Yambu Productions seeks to promote, but it is not limited to nationalities or genres.

The company has set up events for Los Papines, El Conjunto Folklórico Nacional de Cuba, Chucho Valdés, Los Van Van, El Gran Combo de Puerto Rico, Tito Nieves, José Alberto ”El Canario” and the list goes on. Guido is very proud that Yambu Productions was the one that produced the only concert given by Los Van Van Van and El Gran Combo in the United States, which was in the year 2029. He says he is a fan of both groups, so this was a dream come true for him.

Upcoming Yambu Productions Events

This year, Yambu Productions was about to hold the Cuban American Music Festival on 2 June this year, but it has been suspended due to multiple factors, but the main one is that Guido feels that many things have changed in the entertainment industry after the pandemic such as demographics and the public tastes. This has caused the producer to rethink many things, as he is not quite clear what will be the path to follow by the company, so he prefers to wait.

In addition to the above, Guido is focused on his own restaurant that opened just six months ago and needs to dedicate all his time and effort to this new project, so it is very possible that the previously festival will be back better than ever for the year 2025, when he will be clearer about what he wants to do with this event.

However, he said he does not want to be away from live music, to which he attaches a great deal of importance in his work, so with the support of one of the most important jazz clubs in California, Catalina Jazz Club, he rolled up his sleeves and organized the Salsa Meets Jazz Concert Series for 26 April this year (at the time of publishing this article, the concert must have taken place). In this way, Guido wants to recreate that golden era of Latin jazz and salsa in New York, but in his own way.

The Salsa Meets Jazz Concert Series is expected to pay tribute to a different artist who has contributed to these genres each edition and this year it was the torn for Tito Puente. In addition, Catalina Jazz Club proposed Guido to hold events of this type several times a year, so tribute concerts to Ray Barreto and Andy Gonzalez are also scheduled before 2024 is up. He maintained a close friendship with both musicians, especially with Gonzalez.

Guido and Alfredo de La Fe — Cuban violinist Alfredo de La Fé next to Guido Harrera-Yance in front of Sabor! Peruvian Rotisserie Chicken, a venue in which Alfredo would perform some hours later

How are the logistics behind a Yambu Productions event?

When Guido plans to hold an event, the first thing he should do is to find a venue that complies with the requirements for the type of show he plans, analyze the costs involved, find the best talent for the show, hire sound engineers, recruit the people who will be in charge of the logistics part, among other things. It is an arduous work of at least six months before the event takes place.

An example of the above is the Cuban American Music Festival, which has always been held in May, so he should start organizing and planning for it since November or December of the previous year. This in order to have every detail ready on the day of the festival and to avoid any unforeseen problems that could put those involved down.

On this subject, Guido said he feels lucky to be able to have so many friends in the world of music, to stay on ”Alma Del Barrio” for so many years and to know people like Nelson González, Johnny ”Dandy” Rodríguez, Genaro Rivera and many others who are always ready to come to Yambu Productions events without even asking about payment, since they know that Guido and his company are very responsible about these issues.

How talent is selected for events

”Everything falls on me. I believe that I have the capacity, knowledge and experience to know what the public wants. It is for the very reason that we will not be making the Cuban American Music Festival this year, since the pandemic changed everything in the industry and I have to accept that what sold yesterday is not the same as what sells today” said Guido when asked how he chooses the talent he wants for his shows. He also added that ”I’m still debating with myself on which way to go with the company after quarantine”.

What Guido will never do is let go of live music because, in his words, ”it feeds his spirit”. As long as he is dedicated to music production and Yambu Productions is still operating, live events will always have a highly important place in the activities carried out by the company.