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Search Results for: Latin dance world

Nicaraguan singer and guitarist Yelba Heaton in an exclusive interview

Yelba Heaton is a Nicaraguan-born bandleader, singer and guitarist whose strong musical heritage coming from her family has made her have close contact with music since before she could say her first words. 

The artist based in The Woodlands, Texas has been kind enough to answer a few questions for us in order to know more about her musical beginnings, the creation of her band, her projects outside of music, among other topics.    

Yelba posing for pics
Singer and guitarist Yelba Heaton posing for pictures with her instrument

Yelba’s musical family   

For many generations, Yelba’s family had become very popular among her acquaintances for knowing how to carry a tune properly and having some guitarists and pianists in this melodic family tree.   

In her case, as she grew older, she and her siblings saw their father constantly serenading their mother and playing romantic boleros on his guitar, so this instrument was a day to day affair for the children. This is how the couple’s children began to experiment with music both together and separately, which little by little sparked Yelba’s interest in this branch of the arts.   

This interest reached such a point that both she and her sister Thelma began to compete in every talent show that was held at the school they attended, Yelba played the bandurria and Thelma played the guitar. Both of them were very good with each other on stage and their voices joined together in a very harmonious and pleasant way for the audience that heard them.   

When she turned nine, she participated in the tv show ”Junior Patherns”, which was very popular in her country at that time. Already at that time, she showed her great skill as an performer and the way she would follow later on.    

As she got older, she began to sing in the church she was attending at the time, but could not start her career formally until she became an adult after her divorce in the United States. This was a very stormy phase of life for Yelba, as she had recently separated from her husband and father of her five young children, leading her to suffer from depression and believe that her life was over. However, it was just beginning.    

At the same church, she met another guitarist, who when saw the bad stuff that she had gone through, decided to invite her to participate in an open mic night at a nightclub, which Yelba did not even know what it was at the time. Although she confesses to being extremely intimidated by the great artists with whom she shared that night, it was an experience that she is grateful to have had, as it gave her the opportunity to put aside her sadness for one night and experiment with music like she had never done before.   

After sitting down with her guitar and performing ”Besame mucho” to the audience that night, having heard those present applause and ask for more songs made her be truly happy and blissful. Immediately, she knew she wanted to experience that feeling again and again.   

music brought Yelba back to life
After her divorce, music brought Yelba back to life

Formal beginning of Yelba in music

That same night that Yelba performed at that venue, Jeremy Garcia, a flamenco guitarist accompanied her with his instrument and resulted in a beautiful combination of melodies that left all those present delighted, including the owner of the place, who proposed to both of them to make a paying gig for next Saturday, to which they replied ”of course”. That was how Yelba, Jeremy and bongo player Benny Rod (Yelba’s friend from church who joined later) started their paid musical careers as a trio.   

Over time, the three artists caught the attention of critically acclaimed guitarist Mark Towns, who invited Yelba to sing with him at an event in Clear Lake and also gave him some copies of their CDs. Towns was a key piece in the formal creation of the band and the trust that she was gaining to sing in public. 

Over the next few years, she was performing at larger and larger events and learning all she could about clave, song forms of various genres, stage presence and other important aspects of her nascent career.   

Creation of Yelba Variety’s Band and Latin Fire  

Although Yelba, Jeremy and Benny were already a trio, they still could not find a name that perfectly defined what they stood for, but that changed when one day they performed songs Yelba had learned to sing on her father’s knee when she was little. That night, everything went great and they received very positive feedback from the audience and the media who covered the concert.   

As a result of this performance, a reporter from the Houston Chronicle wrote an article about the band in which he was very complimentary about their show and described what he saw that day as ”Latin fire”. The first line of the article said that: ”Latino fire is what I heard last night…”. Yelba liked this opinion so much that she decided to baptize her band as ”Latin Fire”.   

Such was the impact this report had on her career that the Nicaraguan still keeps a copy of it and can be found on her website to this day. This was undoubtedly a very important event for her and her band mates.   

 Yelba and her husband
Yelba next to her husband and part of her band Roy Heaton

Yelba as a wedding planner and motivational speaker   

Just like Yelba performs very well in music, she has also found time to work as a wedding planner, a hobby for which she found out she is talented. The artist has assisted numerous marriages with minimum budget, but with her help, she was able to achieve great things with very little money. This is how she has made engaged couples ask for her help and she is always happy to collaborate with them.   

Another area in which she works on very well is motivational speaking. She found out she had a talent for this while doing her master’s degree in finance and learned to move in the corporate world, which gave her the necessary experience to address an audience properly. In addition, her career as an artist requires her to sing, play and dance in front of crowds, which also gives her the confidence she needs to speak to all kinds of audiences at a given time.   

Without a doubt, Yelba Heaton is a multifaceted Latina who leaves our culture on high and we are proud to have had her in this edition of International Salsa Magazine. 

Read also: Julio Vilchez and his orchestra conquer Miami 

Europe / May 2024

Calibrated maracasMartinez attorney

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Salsabor
Salsabor Paris
31 rue Chapon 75003
Paris, France
+33 1 42 71 61 61

Selsero
Salseroparis
9 Rue du Petit Pont, 75005
Paris, France
+33 6 50 16 74 76

La Peña
La Peña Saint Germain
3 passage de la Petite Boucherie 75006
Paris, France
+33 1 46 33 19 89

Cubana
Cubana Café
47 rue Vavin 75006
Paris, France
+33 1 40 46 80 81

Canela
Canela Club Latino Paris
77 Rue du Faubourg du temple 75010
Paris, France
+33 6 46 78 28 35

Balajo
Le Balajo
9 rue de Lappe 75011
Paris, France
+33 01 47 00 07 87

La Pachanga
La Pachanga Officiel
8, rue vandamme 75014
Paris, France
+33 1 40 47 63 69

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Pachamama PARIS
46 rue du Faubourg Saint Antoine 75012
Paris, France
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Cuba Compagnie Café
48 BD Beaumarchais 75011
Paris, France
+33 1 48 06 07 11

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92 Boulevard de Clichy 75018
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+33 1 53 09 08 49

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Clärchens
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10117 Berlin, Germany
+49 30 555785440

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Hauptstr. 30
10827 Berlin-Schöneberg, Germany
+49 30 78899655

SODA
Soda Club Berlin
Schönhauser Allee 36
10435 Berlin, Germany
+49 30 44056071

Zapatissimo
Zapatissimo Dance School
Kolonnenstrasse 29
10829 Berlin, Germany
+49 176 20470772

Brotfabrik
Brotfabrik Frankfurt
Bachmannstr. 2-4
60488 Frankfurt, Germany
+49 69 24790800

Latin Palace Changó
Latin Palace Changó
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60329 Frankfurt, Germany
+49 69 27220807

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20095 Hamburg-Mitte, Germany
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08290 Barcelona, Spain
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C/ d’Aragó, 141
08015 Barcelona, Spain
+34 610 90 05 58

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Mojito Club
Rosselló, 217
08008 Barcelona, Spain
+34 654 20 10 06

Morena
Morena Barcelona
calle 11 num.29
08860 Castelldefels, Spain
+34 691 46 57 72

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Av. del Vallès, 117
08223 Terrassa, Barcelona, Spain

Seven Dance
Seven Dance (Dio Club)
Carrer del Perill 10
08012 Barcelona, Spain
+34 934 51 61 18

Azucar
Azúcar SalsaDisco
Calle de Atocha, 107
28012 Madrid, Spain
+34 639 64 29 06

El Son
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C. de la Victoria, 6
28012 Madrid, Spain
+34 671 05 67 91

Prisma Discoteca
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C. de Alcalá, 192
28028 Madrid, Spain
+34 638 92 16 98

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Sala Olvido
C/ Olvido 15
28026 Madrid, Spain
+34 619 22 29 19

The Host Madrid
The Host
C/ Ferraz nº 38
28008 Madrid, Spain
+34 918 05 36 48

Disco Bar Cuba Live
Cuba Live
Ramón y cajal número 2
07011 Palma de Mallorca, Spain
+34 618 86 78 20

Discoteca El Edén Boliviano
El Edén Boliviano
Carrer Gremi de Tintorers, 49A
07009 Palma, Illes Balears, Spain
+34 676 64 68 26

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Rosies
Rosies Birmingham
259-262 Broad St
B1 2HF Birmingham, UK
+44 121 632 4936

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Revolucion de Cuba Leeds
64-68 Call Lane
LS1 6DT Leeds, UK
+44 113 350 6556

All Stars Salsa
All Stars Salsa Fridays
122 Oakleigh Road North
N20 9EZ London, UK
+44 7956 941172

Salsa Soho
Bar Salsa Soho
96 Charing Cross Rd
WC2H 0JG London, UK
+44 20 7379 3277

Salsa Temple
Bar Salsa Temple
Victoria Embankment, Temple
WC2R 2PH London, UK
+44 20 7395 3690

Earl's Court
Earl’s Court Salsa & Bachata Club
St Philips Church, Upper Grand Hall, Earls Court Road
W86QH Earl’s Court, UK
+44 7831 715368

Juju's
JUJU’s Bar & Stage
Ely’s Yard 15 Hanbury Street
E1 6QR London, UK
+44 020 7770 6109

LightHouse
The LightHouse Bar & Club
62 Rivington Street
EC2A 3AY London, UK
+44 20 3325 9745

Wimbledon Salsa Bachata
Wimbledon Salsa & Bachata Club
Drake House, 44 ST George Road
EC2A 3AY London, UK
+44 7831 715368
MAY 2024 FESTIVALS by Karina Bernales

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ALBANIA
Afrolatin 2024

Albania Afrolatin Festival

May 08 / 13 2024

Grand Blue Fafa Resort
Rruga Kompleksit
Golem, Albania 1000

€ 82.90

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AUSTRIA
Grozy 3024

Grazy Salsa & Bachata Festival

May 24 / 26 2024

Die Tanzvilla am Geidorfplatz
Albrechtgasse 1
Graz, Austria 8010

€ 119

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BELGIUM
10 Dance 2024

10 Dance Delirium Salsa Festival

May 24 / 26 2024

Doxtudio Dance Studio
Dok-Noord 7/107
Ghent, Belgium 9000

€ 82.05

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Paradise 2024

Paradise Salsa Holiday

May 22 / 27 2024

Kotva Hotel
8240 Sunny Beach
Sunny Beach, Bulgaria

€ 89

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pRAGUE Salsa 2024

Prague Salsa Marathon

May 08 / 13 2024

Romantic Grotta
Havlíčkovy Sady
Prague, Czech Republic 12000

€ 200

Bachata Marathon 2024

Prague Bachata Marathon

May 16 / 20 2024

Romantic Vineyard Gazebo
Havlíčkovy sady
Prague, Czech Republic 120 00

€ 128

Prague Marathon

Prague Kizomba Marathon

May 23 / 27 2024

Na Marjánce Ballroom
Belohorska 35/262
Prague, Czech Republic 169 00

€ 138

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DENMARK
Baila Siempre 2024

Baila Siempre Salsa Weekend

May 09 / 12 2024

Baila Siempre Dance Studio
Kometvej 4
Horsens, Denmark 8700

Kr 1.000

Copenhagen Salsa 2024 Copenhagen Salsa Festival
May 10 / 12 2024Kedelhallen
Nyelandsvej 75
Frederiksberg , Denmark 2000DKK 1.000
Aarhus Dance 2024

Aarhus Dance Festival

May 16 / 19 2024

Studenterhus Aarhus
Nordre Ringgade 3
Aarhus, Denmark 8000

DKK 599

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ESTONIA
Tallinn 2024

Tallinn Bachata Festival

May 24 / 27 2024

Bachata Studio Tallinn
Kopli 25
Tallinn, Estonia 10412

€ 119

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Agen Kizomba 2024

Agen Kizomba

May 17 / 20 2024

Mairie Espace Culturel François Mitterrand
Avenue François Mitterrand
Boe, France 4755

€ 70

Kawa 2024

KAWA – Kizomba Afro Week-End

May 17 / 20 2024

Les jardins de l’Anjou
9 Chem. de Vaujou
Mauges-sur-Loire, France 49620

€ 60

Bordeaux Kizomba 2024

Bordeaux Kizomba & Salsa Congress

May 31 / Jun 02 2024

Mercure Bordeaux Aeroport Hotel
1 avenue Charles Lindbergh
Merignac, France 33700

€ 59.90

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Salsafestival Augsburg 2024

Salsafestival Augsburg

May 03 / 05 2024

Park Theater Hotel
Klausenberg 6
Augsburg, Germany 86199

€ 89

Pure Bachata 2024

Pure Bachata Summer Festival

May 03 / 05 2024

Tanzschule Tanzraum Dance Studio
Salierring 33
Cologne, Germany 50677

€ 100

Ritmo Festival 2024

Ritmo Dance Festival

May 17 / 19 2024

Kesselhaus & Maschinenhaus (Kulturbrauerei)
Schönhauser Allee 36
Berlin, Germany 10435

€159

Ritmo Berlin 2024

RITMO Berlin festival

May 17 / 19 2024

Kesselhaus in der Kulturbrauerei
Knaackstraße 97
Berlin, Germany 10435

€ 199

KizombaInvasion 2024

KizombaInvasion

May 17 / 20 2024

Tanzschule Piet & Müller Convention Centre
Oscar-Walcker-Straße 32-34
Ludwigsburg, Germany 71636

€ 100

DJ Got Us 2024

DJ Got Us Fallin in love

May 24 / 26 2024

V8 Hotel the Original / Motorworld Region Stuttgart
Charles-Lindbergh-Platz 1
Boblingen, Germany 71034

€ 70

Cologne Salsa 2024 Cologne Salsa Congress
May 24 / 26 2024Bürgerhaus Hürth Convention Centre
Friedrich-Ebert-Strase 40
Hurth, Germany 50354€129

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Salsa Srping 2024

Salsa Spring Festival

May 16 / 19 2024

Club Hotel Casino Loutraki
Hotel
Posidonos 48
Loutraki, Greece 203 00

€ 95

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ITALY
Salsa on Tour 2024

Salsa on Tour International Salsa Festival

May 09 / 12 2024

Garden Toscana Resort
Via dei Cavalleggeri 1
San Vincenzo, Italy 57027

€ 100

Salsa on 2024

Salsa on the Beach

May 10 / 12 2024

Hotel Bibione Palace

Via Taigete, 20
Bibione, Italy 30028

€ 295

Sicily Latin 2024

Sicily Latin Festival

May 23 / 26 2024

Hotel Fontane Bianche Beach Club
Viale dei Lidi, 519, Fontane Bianche Syracuse, Italy 96100

€ 100

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LITHUANIA
Vilnius Salsa 2024

Vilnius Salsa Festival

May 16 / 20 2024

The House Of Polish Culture
Naugarduko str. 76
Vilnius, Lithuania

€ 112.66

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NETHERLANDS
Salsa Aan 2024

SADH 11 Year Anniversary!

May 11 2024

Concert – en Congresgebouw de Doelen
Schouwburgplein 50
Rotterdam, Netherlands 3012 CL

€ 24

KizzLab 2024

KizzLab Festival

May 16 / 19 2024

Het Forum Conference Center
Elmpterweg 50
Roermond, Netherlands 6042 KL

€ 71

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NORWAY
Nordic Salsa 2024

Nordic Salsa & Bachata Experience

May 03 / 05 2024

Samfunnssalen Event & Konferanse
Arbeidersamfunnets plass 1
Oslo, Norway 0181

NOK 1,190

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POLAND
Cracow Bachata 2024

Cracow Bachata Experience

May 17 / 19 2024

LOFToDANCE Lukasz Ras
Kamienna 2-4
Cracow, Poland 30-001

€ 65

May Tango 2024

May Tango Festival

May 23 / 26 2024

Zabrze
Amic, Uhlica Karola Miarki, 41-800
Zabrze, Poland

3 City Social 2024

3 City Social

May 30 / Jun 02 2024

SoSalsa Solidarity of Salsa
Elektryków 1
Gdansk, Poland 80-863

Zł 399

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PORTUGAL
Open Summer 2024

Kizomba Open Summer Festival

May 22 / 27 2024

Salgados Palace Hotel
Herdade dos Salgados
Albufeira, Portugal 8200-424

€ 80

Porto Santo 2024

Porto Santo Latin Week

May 26 / Jun 02 2024

Vila Baleira Resort
Sitio do Cabeço da Ponta
Porto Santo, Portugal 9400-909

Danças do Mundo 2024

Danças do Mundo na Zona Oeste

May 31 / Jun 02 2024

Centro de Atividades Sociaisda Praia Azul
Rua da Varandinha, Praia Azul
Silveira, Portugal 2560-411

€ 40

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SERBIA AND MONTENEGRO
Neighborhood 2024

Neighborhood LAF Varijanta Bachata Salsa Kizomba

May 01 / 05 2024

Dom omladine Beograda
Makedonska 22
Belgrade, Serbia and Montenegro 11000

€ 60

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SPAIN
Esencia Paradise 2024

Esencia Paradise Dance Congress

May 02 / 05 2024

Gran Casino Costa Brava
Av. Vila de Tossa, 27-43, Lloret de Mar
Barcelona, Spain 17310

€ 70

Vamos A Bailar 2024

Vamos A Bailar International Congress

May 08 / 12 2024

Evenia Olympic Resort

Semyora de rossell 35
Lloret de Mar, Spain 17310

€ 413

Bachata Spain 2024

Bachata Spain

May 09 / 12 2024

Barceló Punta Umbría Beach Resort
Av. del Decano, s/n
Punta Umbria, Spain 21100

€ 99

Dominican 2024

A lo Dominican Festival Barcelona

May 15 / 19 2024

Hotel Guitart Gold Central Park Aqua Resort
Constantí Ribalaigua, 7
Lloret de Mar, Spain 17310

€ 110

Valencia Baila 2024

Valencia Baila 2024

May 24 / 26 2024

Hotel & Spa Peñíscola Plaza Suites
Avinguda del Papa Luna, 156
Peniscola, Spain 12598

€ 50

Barcelona Temtation 2024

Barcelona Temptation Festival

May 28 / Jun 03 2024

Hotel Evenia Olympic Park
Semyora de Rossell 35
Lloret de Mar, Spain 17310

€ 90

eSencia Bilbao 2024

eSencia Bilbao Festival 2024

May 31 / Jun 02 2024

Hotel Occidental Bilbao
Zumalacárregui Etorbidea, 40
Bilbao Vizcaya, Spain 48006

€ 89

Esados Unidos Dance 2024

Estilos Unidos Dance Festival

May 31 / Jun 02 2024

Servigroup La Zenia Hotel
Urbanización, P.º del Mar, 4, La Zenia
Alicante, Spain 03189

€ 55

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SWITZERLAND
Family Swiss 2024

Family Swiss Bachata Festival

May 17 / 20 2024

Salle Des Quais Dance Studio
Chem. du Lac 43
Grandson, Switzerland 1422

CHF 119,00

Kianda festival 2024

Kianda Festival Switzerland

May 24 / 26 2024

Bungalow Dance Studio
Alfred-Aebi-Strasse 71
Biel, Switzerland 2503

€ 90

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UNITED KINGDOM
Mambo City 5 Star

Mambo City 5 Star Congress

May 03 / 06 2024

Radisson Blu Edwardian Hotel
140, Bath Rd, Hayes
Middlesex, United Kingdom UB3 5AW

£ 103.82

North America / May 2024

Medusa Pop BandOscar Larrañaga from BatacháGuido Herrera-YanceYelba HeatonPedro ''Pocholo'' Segundo

PBSThumbnail about the salsa museum

Las Maracas promo

Martinez attorney

 

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CANADA

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Dirty Martini
Dirty Martini Oakville
2075 Winston Park Dr
Oakville, OntarioN, Canada L6H 6P5
+1 905 829-8400

El Rancho
El Rancho
430 College St
Toronto, Ontario, Canada M5T 1T3
+1 416 921-2752

LULA LOUNGE
Lula
1585 Dundas West
Toronto, Ontario, Canada M6K1T9
+1 416 588-0307

Marlowe Restaurant & Bar
Marlowe Restaurant & Bar
55 York Blvd
Richmond Hill, Ontario, Canada L4B 3B4
+1 905-771-8645

Sahara
Sahara
1855 Dundas St E
Mississauga Ontario L4X 1M1
+1 905 282-0316

Smokeshow BBQ & Brew
Smokeshow BBQ & Brew
744 Mt Pleasant Rd
Toronto, Ontario, Canada M4S 2N6
+1 416 901-7469

Mangos Kitchen Bar
Mangos Kitchen Bar
1180 Howe Street
Vancouver, BC, Canada V6Z 1R2
+1 604 559-5533

Baza
Baza Dance Studios
1304 Seymour Street
Vancouver, BC, Canada V6Z 1R2
+1 778-379-2292

Studio Nightclub
Studio Nightclub
919 Granville street
Vancouver, BC, Canada V6Z 1L3
+1 604 620-6604

 

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CALIFORNIA FLORIDA  ILLINOIS
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MAY 2024 FESTIVALS
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FLORIDA
Baila Tampa Festival 2024

3rd Baila Tampa Latin Dance

May 02 / 05 2024

Hilton St. Petersburg Carillon Park
950 Lake Carillon Dr.
St Petersburg, FL 33716

Bachateando 2024

Bachateando Miami Dance Festival

May 22 / 27 2024

Eden Roc Miami Beach
4525 Collins Ave.
Miami Beach, FL 33140

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MERYLAND
World Dance Festival Baltimore 2024

World Dance Festival Baltimore

May 09 / 12 2024

Hilton Baltimore
Inner Harbor 401 West Pratt St.
Baltimore, MD 21201-1629

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CALIFORNIA
World Salsa Fest 2024

WORLD SALSA FEST

May 24 / 26 2024

MARRIOTT HOTEL BURBANK 
2500 N Hollywood Way
Burbank, CA 91505

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OREGON
Portlans 2024

Portland Salsa Congress

May 31 2024 – Jun 03 2024

Sheraton Airport Hotel
8235 Northeast Airport Way
Portland, OR 97220

Founder of Yambu Productions and host of ”Alma Del Barrio” Guido Herrera-Yance

Singers, dancers, musicians and artists in general are usually the first thing the public sees during any type of event, but very little is spoken about the companies, producers and promoters that are in charge of managing all the logistics behind these shows, so we wanted to talk to Guido Herrera-Yence, founder of Yambu Productions, which is an important music production company based in Los Angeles, so he could tell us a little about all these subjects.   

Guido working at KXLU 88.9 FM
”Alma Del Barrio” host Guido Herrera-Yance working at KXLU 88.9 FM

How Guido Herrera-Yance started in the world of music as a radio host 

Many years before Guido even thought about the idea of forming a company, he began to establish himself as a radio host on the popular public radio station KXLU 88.9 FM, specifically on the show ”Alma Del Barrio”, which is about to turn 51 years on the air in October. In Guido’s case, he has been hosting the show for more than 30 years, bringing the best Latin music and artistic news to all his listeners.   

The also producer confesses that he did not really like locution and that he was simply in the right place at the right time, resulting in the career he has built in this type of media. What it does say is that he was a frequent listener of several radio shows and a voracious music collector, which led him to meet certain personalities who saw potential in him to belong to ”Alma Del Barrio”. When a show was opened, he was the leading candidate for the job and accepted immediately. 

Guido did not have any kind of experience in radio, but his employers trained him and taught him everything he needed to know to carry out his tasks properly. 30 years later, Guido is still one of the main hosts of the show and a reference in terms of Latin music radio.    

From radio to event production   

In 1995, one year after having joined ”Alma Del Barrio”, a friend told him that Chucho Valdés was going to the United States after many years and proposed him to make a show together with the artist as the main attraction. When Guido accepted, they began to look for artists to accompany the Cuban that night and some of them were Alex Acuña, Justo Almario, Luis Conte, among others.   

The results were so good that Guido was left with the desire to keep experimenting with this field of the industry, so he continued to produce events of all kinds on a small and large scale since that year. 

As the years went on, he realized that he would need a bigger and more elaborate structure if he wanted to continue to work on this, so the idea of founding a music production company began to take shape in his mind.    

Guido and Chucho Valdés
Guido Herrera-Yance next to Cuban bandleader and pianist Chucho Valdés

How Guido created Yambu Productions   

On the creation of Yambu Productions, something that Guido highlighted is that, in the United States, ”everything must be done very formally”. In light of the obligation to declare the income from his musical activities, Guido saw the need to create a company that would facilitate the procedures related to taxes and issues of this sort in order to cover his back.   

Regarding the name ”yambu”, the businessman was inspired by a song by the Cuban popular music singer Carlos Embale, who was one of his favorite artists, so he wanted to honor him in that way. Taking this detail into account, it is not surprising that Cuban music and its exponents play a fundamental role in the events and groups that Yambu Productions seeks to promote, but it is not limited to nationalities or genres.   

The company has set up events for Los Papines, El Conjunto Folklórico Nacional de Cuba, Chucho Valdés, Los Van Van, El Gran Combo de Puerto Rico, Tito Nieves, José Alberto ”El Canario” and the list goes on. Guido is very proud that Yambu Productions was the one that produced the only concert given by Los Van Van Van and El Gran Combo in the United States, which was in the year 2029. He says he is a fan of both groups, so this was a dream come true for him.   

Upcoming Yambu Productions Events    

This year, Yambu Productions was about to hold the Cuban American Music Festival on 2 June this year, but it has been suspended due to multiple factors, but the main one is that Guido feels that many things have changed in the entertainment industry after the pandemic such as demographics and the public tastes. This has caused the producer to rethink many things, as he is not quite clear  what will be the path to follow by the company, so he prefers to wait. 

In addition to the above, Guido is focused on his own restaurant that opened just six months ago and needs to dedicate all his time and effort to this new project, so it is very possible that the previously festival will be back better than ever for the year 2025, when he will be clearer about what he wants to do with this event.   

However, he said he does not want to be away from live music, to which he attaches a great deal of importance in his work, so with the support of one of the most important jazz clubs in California, Catalina Jazz Club, he rolled up his sleeves and organized the Salsa Meets Jazz Concert Series for 26 April this year (at the time of publishing this article, the concert must have taken place). In this way, Guido wants to recreate that golden era of Latin jazz and salsa in New York, but in his own way. 

The Salsa Meets Jazz Concert Series is expected to pay tribute to a different artist who has contributed to these genres each edition and this year it was the torn for Tito Puente. In addition, Catalina Jazz Club proposed Guido to hold events of this type several times a year, so tribute concerts to Ray Barreto and Andy Gonzalez are also scheduled before 2024 is up. He maintained a close friendship with both musicians, especially with Gonzalez.  

Guido and Alfredo de La Fe
Cuban violinist Alfredo de La Fé next to Guido Harrera-Yance in front of Sabor! Peruvian Rotisserie Chicken, a venue in which Alfredo would perform some hours later

How are the logistics behind a Yambu Productions event? 

When Guido plans to hold an event, the first thing he should do is to find a venue that complies with the requirements for the type of show he plans, analyze the costs involved, find the best talent for the show, hire sound engineers, recruit the people who will be in charge of the logistics part, among other things. It is an arduous work of at least six months before the event takes place.   

An example of the above is the Cuban American Music Festival, which has always been held in May, so he should start organizing and planning for it since November or December of the previous year. This in order to have every detail ready on the day of the festival and to avoid any unforeseen problems that could put those involved down.  

On this subject, Guido said he feels lucky to be able to have so many friends in the world of music, to stay on ”Alma Del Barrio” for so many years and to know people like Nelson González, Johnny ”Dandy” Rodríguez, Genaro Rivera and many others who are always ready to come to Yambu Productions events without even asking about payment, since they know that Guido and his company are very responsible about these issues.  

How talent is selected for events 

”Everything falls on me. I believe that I have the capacity, knowledge and experience to know what the public wants. It is for the very reason that we will not be making the Cuban American Music Festival this year, since the pandemic changed everything in the industry and I have to accept that what sold yesterday is not the same as what sells today” said Guido when asked how he chooses the talent he wants for his shows. He also added that ”I’m still debating with myself on which way to go with the company after quarantine”. 

What Guido will never do is let go of live music because, in his words, ”it feeds his spirit”. As long as he is dedicated to music production and Yambu Productions is still operating, live events will always have a highly important place in the activities carried out by the company. 

Guido and Poncho Sánchez
Guido Herrera-Yance next to conguero, Latin jazz band leader, and salsa singer Poncho Sánchez

Read also: What The Namm Show is and how it works 

Venezuelan businesswoman Joanna Torres is an example to follow

There are many Venezuelans who, due to the economic and political crisis that has affected their country in recent years, have had to set off for new horizons and leave their homeland to look for a better future for themselves and their family. Such is the case of the businesswoman and founder of Arepas Latin Cuisine Joanna Torres, with whom we had the pleasure of conversing with recently. 

This talented young woman has a fascinating history of success and is a true inspiration to any Latino wanting to open paths in the United States or anywhere else in the world. That is why, from International Salsa Magazine, we decided to contact her and share her journey in the land of opportunities.  

Businesswoman Joanna Torres
Venezuelan businesswoman and founder of Arepas Latin Cuisine Joanna Torres

Arrival in San Jose   

The first American city where Joanna arrived was Miami and her goal was to do a master’s degree, since she had studied her undergraduate career in Venezuela. Once there, she realized that she had a lot of trouble learning to speak English and there were few opportunities to practice it, since all with whom she interacted with spoke Spanish. 

It was then when a friend suggested the idea of moving with her to the city of San Jose, where it would make it easier for her to learn the language and spend time with people who spoke it all the time.  

How Joanna began to conceive the idea of becoming a businesswoman 

Two years after Joanna arrived in San Jose, she began working in a clinic and, together with her experience in administration and accounting, she learned everything she could about medical coding and the way medical procedures were coded. This gave her enough experience to dare to open his own medical consulting firm which has more than 22 years of operation and a total of 150 employees in Venezuela. 

The entire staff of the consulting firm residing in the South American country speaks English and takes care of serving all customers in the United States. Joanna even took it upon herself to provide her workers with their own fiber optic internet by contacting some telecommunications engineers, since this service in Venezuela is extremely poor. 

Since the medical consulting firm gave her the necessary experience as a businesswoman, she decided to expand into another area she was very passionate about: cooking. Joanna had been wanting to start a food truck in parallel to her current company for some time and saw the opportunity to do so through a friend and former college classmate who owned restaurants and food businesses. She proposed to Joanna to buy one of her restaurants and partner with her, which she finally accepted and that is how the first Arepa Latin Cuisine restaurant was born.   

Joanna and her team
Joanna Torres and part of her team in San Jose

Reducing failure possibilities for Arepas Latin Cuisine 

Joanna was aware that the possibilities of failure of her idea were high, but she told us that her extensive knowledge of finance was fundamental to overcome all obstacles. 

She was always clear that she had to look for ways to generate more income within the same company. That is why she and her staff have been responsible for providing lunch to employees from technology companies, making food for events such as birthdays or weddings, organizing pop-ups (temporary restaurants created to promote new menus and specific events) in order to innovate and always earn a stable income in the corporation. 

The businesswoman points out that she always tries to innovate, and with regard to this, she said ”I have invented some taco-arepas with which I use arepa flour to make the tacos and give them a different touch, so it would be a combination of both dishes. I always try to innovate and do different things to surprise people and keep them from getting bored”. 

”At the San Francisco headquarters, we have chosen the strong liquor license to start offering Venezuelan typical drinks and rum such as Diplomático or Ron Santa Teresa. We are also doing some remodeling in the place to make it much more pleasing to the eye” she continued. 

In addition, both the San Jose and San Francisco headquarters offer live music for diners to enjoy good Latin music while tasting their food. There is also a dance floor for those who wish to move to the rhythm of the orchestra of that day.   

Joana’s grandmother as an inspiration to create Arepas Latin Cuisine 

After taking the required steps, the first Arepas Latin Cuisine restaurant headquarters were opened in October 2021, but it was not easy. This was an effort made over many years in which Joanna did her best to be able to reach that point. 

The beginning of everything was her grandmother, with whom the Venezuelan learned everything she knows about cooking. She was a cook, a cooking teacher and taught cookery courses and workshops to support her 12 children because she was widowed at a very young age. Joanna tells us that, at that time, she and her children made ground corn arepas to sell to markets and restaurants. 

All this made her an inspiration to Joanna and led her to learn to cook since she was just nine. As a child, she knew that cooking would be important in her life. 

Lots of secrets that Joanna learned from her, such as the way in which the dough has to be kneaded, the difference between making homemade arepas and arepas to sell, the amounts of ingredients to be used, the way to prepare the fillings for the dishes, among other things.   

Joanna and her grandmother
Joanna Torres posing next to her grandmother, who sadly passed away on April 1, 2023

Reception to Venezuelan food in San Jose 

Joanna ensures that her recipes have been a boom in California, since there was no authentic Venezuelan food in San Jose, so her project was a pioneer in this area.   

The reception her food has got with Americans, Chinese, Indians, Vietnamese and many other nationalities has been truly amazing because dishes from Arepas Latin Cuisine, besides being extremely delicious, were something that has never been seen before.   

The taste for food at Arepas reached such a point that the restaurant provides lunch to more than 300 employees in several technology companies such as Netflix, Snapchat and Tinder. It is worth noting that workers who are benefited greatly appreciate being able to enjoy a rich and varied menu every day.   

The biggest challenges Joanna faces as a businesswoman  

One of the biggest challenges Joanna has faced is to find employees who know the Venezuelan and Colombian cuisine (there are also several Colombian dishes on the menu) as it should be. ”Finding cooks with great experience has been complicated, but with the arrival of Venezuelan and Colombian migrants in California, we have been able to find staff with knowledge in the culinary arena” said the businesswoman on this topic. 

For her, it is vitally important to employ people who are very clear about how to cook the main Colombian and Venezuelan dishes, so she takes this into account when recruiting her talents.   

In addition to that, Joanna also sells Venezuelan products and has a hard time finding them in San Jose, so she has to bring them directly from Florida in order to sell them in California.  

Joanna’s restaurant inside
That is what Arepas Latin Cuisine looks like on the inside

Advice for Latino migrants 

When Joanna was asked to give advice to future Latino migrants who wish to move to the United States, the first thing that she pointed out was that they must work very hard in that country to get ahead. In her particular case, she claims to have had three jobs at the same time, since she was alone in the United States and lived only from what she earned. 

She also added that ”you have to make sacrifices to succeed in life and always do things well according to the laws of the country that welcomes you. I think that there are many Venezuelans who confuse ‘native cunning’ (taking advantage or others and the economic, political and judicial system failures to do whatever you want without consequences) with intelligence, which makes them believe that they are above others and make serious mistakes. You have to do things well and eventually the much-desired success will come,” said Joanna on such an important issue. 

Read also: Young Puerto Rican singer Jeremy Bosch supports the Spanish Harlem Salsa Museum 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.