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News “En Clave”

Latest News of the Salsa Movement in Spain

artist dressed in light blue suit and white hat playing the trumpet
News “En Clave”! The most recent ISM section in 2022

This 2022 we come with more strength, new ideas, and recharged. In this first edition, we released a new section titled News “En Clave”. A space dedicated to the collection and promotion of the best shows, concerts, books, and the latest news from the Salsero environment & Latin rhythms in Europe and Asia.

Spain is one of the old-world countries that begin January 2022 with the best Salseros and Bachateros events. Here we will tell you each one En Clave so that you don’t miss out on going to one.

News “En Clave” In Spain

Luis Alberto Díaz "El Negri" playing the piano in the sound rehearsal
Cuban Pianist – Luis Alberto Díaz “El Negri”

We open the section to the northeast of Spain with La casa de Cuba in Barcelona, ​​El Sabor Cubano BCN. This Nightclub offers live music, Cuban Salsa, International Salsa, Bachata, and urban rhythms with DJs, it also has Salsa and Bachata instructors who give free lessons for beginners at 9:30 PM every Thursday and Sunday. The virtuous pianist Luis Alberto Díaz “El Negri” together with singer “Changui” will be playing the best songs of traditional Cuban music this Thursday, January 6th, and Sunday, January 9th, for two and a half hours. This will be one of the first live Salsa evenings that you can enjoy starting the New Year. El Sabor Cubano BCN opens its doors from 7:00 PM to 12:30 AM at Francisco Giner 32 Street, 08012, Barcelona. Have a memorable moment in this nightclub with a good atmosphere, friendly and impeccable service, and an authentic Cuban mojito. You find more details on their official social network.

We are still in Barcelona, and this time we walk through the Diobar Restaurant / Nightclub. This Greek restaurant has enabled a musical space every Thursday for Salsa and Rueda Casino classes. The duration of Salsa Thursdays is almost five continuous hours organized as follows: one hour of Cuban Salsa class and the next one in Rueda Casino, followed by the AfroCuban Jam Sessions live (open to all musicians). Starting at 9:15 PM there is a class for dancers of Intermediate / Advanced level with which they will acquire new skills for mastering individual steps, the couple turns, and Rueda figures. The cost does not exceed € 5, and the closest date is Thursday, January 6, 2022. A novel proposal to enjoy Salsa in the musical space of the Dionisos Born restaurant located at Marqués de la Argentera, 27 (ground floor) 08003 Barcelona, Spain.

colorful Cuban Party art at Matisse Club
Cuban Party begins January 12th at Matisse Club

We now jump to the east coast towards Valencia, and we run into the Matisse Club. We tell you that in this place of exhibition of events and culture they offer every Sunday the Cuban Party event, live Cuban music with AR-Latin (directly from the Caribbean island) playing Salsa, Latin Jazz, Son, and Bachata. This one-hour live show begins at 8:30 PM. Then you will enjoy six hours of Latin Quarter Session with DJ Sergio Falomir. Admission is € 10 and begins on Sunday, January 12th at the Sala Matisse. Enjoy a Latin music atmosphere with the Cuban Party event every Sunday of the month at Matisse Club located at Campoamor Street, 60, 46022, Valencia.

And the last News “En Clave” that I bring you is the Latin Dance classes in Salason in the northwest of the country at Lirio Street, 30 Cangas Do Morrazo, 36940, Galicia. This culture platform is designed for the reception of musical performances with exceptional acoustics and cutting-edge technology. Salason is a building structured in three independent but complementary environments at the same time. Salsa and Bachata classes will begin on Tuesday, January 25th, from 7:30 PM to 11:00 PM.

The Objectives of these Cuban-style Salsa and Rueda Casino classes, as well as the traditional Bachata lessons, are fun and disconnection to the routine with the rhythm of Latin music. Also, it improves coordination and body expression coupled with the new relationships that are established between people with similar pleasures.

On Tuesdays, there are two groups for intermediate students: The Salsa class starts at 8 PM while the Bachata group starts at 8:30 PM.

Thursdays are classes for beginners and have two times of choice: 8 PM and 9:30 PM. For more information, venture to visit its official website

  • You Can Also Read: Everything You Always Wanted To Know About La Macumba

We continue with Bachata…

group of people dancing at the Bachata Sensual World Congress
Bachata Sensual World Congress 2022 will be held in Girona

We start with one of the main congresses to be held the second weekend of this month (Friday 7th – Monday 10th) in Girona, a city located in the region of Catalonia, mainly known for its exuberant architecture of medieval origin and the historic Barri Vell neighborhood.

The Bachata Sensual World Congress (BSWC) brings great quality Bachata Sensual workshops with more than 16 qualified instructors of this Dominican rhythm and leading Salsa professionals worldwide. There will be live shows with more than 16 couples on stage and famous night parties during the three days of the event.

Girona becomes the international city of the Dominican melody with Bachata Sensual World Congress 2022

BSWC will take place at the Evenia Olympic Palace Hotel, Avinguda Del Rieral, 55 17310 Lloret De Mar, Girona. Tickets (Full Pass) range from € 140 and the event begins the first day at two in the afternoon ending on Monday, January 10th at five in the morning.

We continue, and it is the turn of the Winter Bachata Festival 2022. The particularity of this festival is that it will have night workshops with social dances, the instructors are mostly local, more than one continuous hour of shows, and a closing party. The musicalization throughout the weekend will be in charge of DJ Miguelón, DJ Salva, and DJ Yago in a shared room with the rhythms of Bachata and Salsa. Obtaining Full Pass tickets (€ 40) can be obtained through teachers or promoters and different payment methods by clicking here.  Remember that Winter Bachata Festival begins on Friday, January 21st, and ends on Sunday, 23rd, also returns for the fifth time to the Spanish municipality of Cullera at the Hotel Cullera Holiday, at Av. el Racó, 27 Cullera, Valencia.

Now we finish our trip in the center of the country, specifically in Madrid. During the first weekend of the month, the Magic Bachata Weekend event will take place with all the established biosafety measures: temperature measurement, Hydro-alcoholic Gel, and Mask (during the three days). Magic Bachata Weekend will begin on Friday, January 7th, and will end on Sunday, 9th. This weekend full of Bachata will feature 18 pairs of instructors of the genre conducting workshops, shows, and late-night Latin parties. You can get tickets online at La Salsa del Baile and the price at the door ranges from € 60. The venue will be the Hotel Eurostars Madrid Foro, Ronda de Europa, 1, 28760 Tres Cantos.

Noticias Con Sabor with Luis Medina

Noticias Con Sabor in the month of January

We leave this year with the loss of giants in the Latin Music who have joined the ancestors that include the recent loss of the legendary Mexican star Vicente Fernandez, Panamanian powerhouse sonero Meñique and Paquito Guzman who was known for both his boleros and Salsa tunes.  This year we have also lost legends and great musicians such as Johnny Pacheco, Roberto Roena, Chick Corea, Larry Harlow, Adalberto Alvarez, Johnny Ventura, Ralph Irrizary, Tommy Villariny and at the end of 2020, Tito Rojas.  We are lucky that these artists have left us with their legacies of music that will continue to entertain people for years to come.  Rest in Power!

Spanish Harlem Orchestra conquered Monterey with two explosive sets at a special show this past Saturday, Dec. 11th at the Monterey Conference Center. SHO played a few new tunes from their upcoming 2022 release, their repertoire of hits and Christmas salsa music much to the crowd’s delight. I had the pleasure of emceeing the show as well as playing music as the event’s DJ. SHO who were on fire all night and the dance floor was packed all night long. The crowd roared their approval with a standing ovation at the end of the night.  SHO responded with an infectious danceable Christmas song with a crowd sing-a-long which ended the festive evening. Thanks to producer Luis Mendoza and Montuno Productions for inviting me to be a part of this event. Thanks to the great crowd in Monterey who are salseros all the way!

Oscar Hernández playing the piano
Oscar Hernández from Spanish Harlem Orchestra performing at The Monterrey Conference Center

During the COVID19 pandemic, it seemed that all live music stopped being played in public.  However, there were a few places, mostly outdoor cafes, farmer’s markets and restaurants with outdoor dining that offered live Latin Jazz during these dark times.  One of the unsung heroes who continued to play when the pandemic was at its height is veteran pianist-bandleader Gary Flores who formed Salsa Caliente in SF in 1976.  The group has had a lot of prominent musicians including vocalists Paquito Acosta and Angelo Pagan who continued to see their careers thrive in Puerto Rico and Los Angeles.  He disbanded Salsa Caliente in the late 90’s to concentrate on a smaller Latin Jazz group.  Flores along with ex Franco Brothers bassist/vocalist Carlitos Franco and a revolving lineup of all-star percussionists including Santana timbalero Karl Perazo and former Avance bongocero Oscar Soltero kept the live music going during the pandemic at different venues.  Flores was able to continue to play Latin Jazz and Salsa in stripped down format as a trio due to rearranging Salsa tunes as all the members sang coros and vocalized horn lines behind Franco,   Now that live music has made a comeback of sorts and some venues are now booking bigger bands, Flores is revitalizing a bigger version of Salsa Caliente featuring Franco and Perazo.  Flores has been writing new music and plans to record new music with the group.  His last recording “Descarga Caliente: A New Beginning” came out in 2005.  Gary Flores is a veteran and a survivor of the San Francisco Salsa Scene who deserves a big shout out for keeping Latin music alive in the age of COVID!  Pa’lante Gary!!

Reopening will be later

Some scenes are not reopening for 2022 until February or later.  One of those venues affected is Space 550 at 550 Barneveld St. in San Francisco who will reopen in February due to concerns regarding the current surge in COVID cases and the situation with the new variant of the disease.  I also spoke with Adrian Goddard of Jaffe Events who told me that he will continue to book events but later in the first quarter of 2022,  For some event producers, January isn’t a good month to book Latin Music.

People at Space 550
Some people dancing at Space 550

However that’s not stopping Grammy Award winners Pacific Mambo Orchestra who will play their annual January dates at Yoshi’s, Jack London Square on Friday, January 7 and Saturday, January 8th.  Get ready to enjoy and dance to swinging Mambo, Salsa and Latin Jazz from this awesome all-star 20 piece band led by pianist Christian Tumalan and trumpeter Steffen Kuehn. This SF based band is scheduled to play at Europe’s prestigious Tempo Latino Festival in late July. Tickets are now available for these upcoming January dates at Yoshi’s. For more information,  visit www.yoshis.com.

The Cigar Bar, 850 Montgomery St. in SF is starting 2022 with a calendar of great acts coming to this fine venue where you can dine, dance and smoke a fine cigar if you choose to do so. The schedule includes Orquesta La Original w/Alexis Jan 7, Josh Jones Latin Jazz Ensemble Jan 8, The Latin Rhythm Boys Jan 14, Edgardo y Candela Jan 15, N’Rumba Jan 21, La Clave Del Blanco Jan 22, Julio Bravo Y Salsabor Jan 28 and Manteca Jan 29

The Seahorse in Sausalito continues to feature explosive music from the following acts in January on Saturday and Sunday including La Clave Del Blanco Jan 2, Gary Flores and Salsa Caliente featuring Karl Perazo of Santana Jan 8, Edgardo Cambon y Candela Jan 9, Carlos Xavier Salsa Band Jan. 15, Louie Romero and Mazacote Jan 16, Braulio Barrera and Somos El Son, Jan 22,  Orquesta Bembe featuring Christian Pepin on Jan. 23 and Rumbache on Jan. 29.  DJ Jose Ruiz from KPOO/KPFA Radio will also be behind the decks for your dancing pleasure. Check out their fine Italian cuisine and selection of beer and wine.

Seahorse at night
Beautiful decoration of Seahorse at night

The Ramp, 855 Terry Francois in SF continues to offer Salsa under their all-weather tent during the month of January.  Their line up includes N’Rumba Jan 8, Louie Romero & Mazacote Jan. 15, Manny Martinez y La Rebeldia, Jan 22 and Orquesta Borinquen on January 29th. DJ Mendy is providing the music in-between sets and from 9 to 11 pm.  The music starts at 5 pm on Saturdays.

Cascal, 400 Castro in Mountain View will be featuring the explosive sounds of Edgardo Cambon and LaTiDo on Fridays, January 7th and 21st starting at 7:30 pm. There is no cover. Cascal continues to offer their tasty menu of Spanish cuisine, Tapas and fine drinks.

The following recordings kept me going during the second year of COVID19: Ruben Blades “Salswing”, El Gran Combo “En Cuarentena” and their Xmas cd “De Trulla Con El Combo”, Gilberto Santa Rosa’s all-star studded “Colegas”, Sonora Ponceña “Hegemonia Musical”, Mel Martinez “Asi Escribe Un Sonero”, Los Generales De La Salsa featuring Van Lester, a 1996 all-star session finally seeing the light of day, Tromboranga “Salsa Terapia”, Los Van Van “Mi Songo”, Various Artists “El Son De Caballero-Homenaje A Adalberto Alvarez and “Son Para Un Sonero”, Sounds Of Cuba “Los Titanes De La Timba”, Alexander Abreu/Havana d’Primera, Various Artists “En Barranquilla Me Quedo-Homenaje a Joe Arroyo, Dorance Lorza’s Sexteto Cafe “20 Aniversario”,  Luis Perico Ortiz “Sigo Entre Amigos”, Charlie Donato’s Son Ideal “De Vuelta Al Barrio, Eduardo Zayas Y Su EZ La Banda “Huerto De Soneros” and his latest “Sabor Y Sandunga”, Alain Perez, Issac Delgado & Orquesta Aragon “Cha Cha Cha: Homenaje A Lo Tradicional”  and Orquesta Failde “Joyas Ineditas”.  There are a flood of singles that did the job as well from Julito Alvarado’s maxi single “Lo Que No Se Escucha (Descarga De Soneros), Don Pergiñon Y La Puertorriqueña, Marc Anthony, Wilito Otero, Josean Rivera, Monsi Y Su Salsa , Mariana Y Su Makynaria, Julito Albino y Secreto De Voces and VibraSON.  These recordings are some of my picks for the Best of 2021.

And…if that wasn’t enough, my program Con Sabor, Saturday nights 9 to 11 PM PST on KPFA 94.1 FM will be celebrating its 25th Anniversary year on January 1, 2022!  Time flies when you’re having fun!!  I’m also on “Sabiduria Con Tumbao” every Wednesday night 5 to 7 PM PST on WorldSalsaRadio.com.

That’s it for this time.  Ciao 4 now!!

The tent at The Ramp!
Inside the tent at The Ramp

This is the report last month: Noticias con Sabor by Luis Medina

BY LUIS MEDINA, PRODUCER AND HOST OF CON SABOR ON KPFA 94.1 FM AND SABIDURIA CON TUMBAO ON WORLD SALSA RADIO.COM

Julio Bravo Y Su Orquesta Salsabor conquer the SF Bay Area

Julio Bravo and his amazing orchestra

The San Francisco Bay Area is fortunate to have many musical talents who have made left this corner of the United States of America at the top. Acclaimed Julio Bravo is one of them and there are many reasons for stating that. Julio Bravo is a famous singer and musician who has been performing with his orchestra in many nightclubs and salsa festivals for quite some time now. He is the leader of the Orquesta Salsabor, which is composed of 12 members whose place of residence is the East Bay. 

This Peruvian says that they are a hard-working group with many decades of experience. He has also said at times that playing with the same people for so long makes a huge difference in terms of sound. In that sense, Salsabor is not unlike other orchestras of its type and time. 

As a child, Bravo already showed a big vocation by the world of music and this is reflected in his appearance on children’s television programmes, school plays and some more formal projects. At the end of the 80s, he came to the United States and it would not be long before he started walking the path still to be followed today. One of his first projects was his incorporation into the Trio Los Chalanes, which led him to become more and more known in the Latin community of his new country of residence. 

One of the events that projected the most his image as an artist was his brilliant participation on the TV show Buscando Estrellas, a contest in which he reached the final and became much more recognized than he already was thanks to his hard work. With the amount of fame he had earned so far, he started taking part in La Orquesta Internacional, with which he performed on countless occasions in various venues in California and had a heavy demand from places that wanted him to perform there. 

A few years later, he made the difficult decision to create his own orchestra which he named Salsabor and with which he remains active to this day. All this time, both Julio and his musicians have earned a reputation for professionalism and quality that would guarantee them the confidence of many festival organizers in night clubs and private events. 

His hard work has made his orchestra one of the most important salsa groups in the San Francisco Bay Area.   

Julio and his orchestra
Julio Bravo Y Su Orquesta Salsabor

Interview 

We are talking with Julio Bravo, Peruvian artist and leader of Orquesta Salsabor. Good afternoon, Julio. How are you?  

Very good afternoon, Karina. I am delighted to be here. Thank you for the invitation. 

Julio, you had your first contact with music when you were very young in your country. At what age did you know you wanted to dedicate yourself to the musical world?  

I think you are born with that. I think it all started when I was in school. In elementary school, I was always involved in the performances or the school theater. That’s how I think it all started. 

So, from schooling age, you already expressed this interest in the world of music and the arts.   

Exactly. I did not necessarily sing, but we acted and did skits. In my neighborhood, musical manifestations were very frequent. My parents always organized meetings at home and my friends came, and they loved to bring their guitars and the acoustic cajón. There were always meetings at my house or at a neighbor’s. 

Do you think there was something that inspired you?  

In Peru, we have the Creole music genre. Since I was a small child I listened to it at home with my parents. In order to play it, you only need the cajón accompanied by a guitar. In neighborhoods, when there are no guitarists, children have a cajon or they make one in wood. In the 70s and 80s, there was a strong influence from Creole music on radio and television in my country, plus my parents and neighbors liked it. So, seeing all that up close was one of the things that inspired me. 

Julio Bravo smiling
Peruvian bandleader, singer and musician Julio Bravo

In 1991, you were on the TV show Buscando Estrellas, since your career took off in many ways. Do you consider that this project changed your professional future?  

That helped me a lot, but it happened when I had barely two years here. When I came from Peru, I did not want to be a great musician or look for work in that field. I came to seek a future in whatever God put in my way and I was fortunate to have music as an instrument to generate work. When I started singing here, on my first week here, I went to sing at a restaurant because some friends took me over there. It was called ”El Chalán” and that’s where I met a group that performed that night and started playing with them, but I would recently arrived, so I had to get a revenue-generating job to pay the rent. I worked construction for about 10 years, but I was finally starting to work in music only on weekends. In 1994, I formed my orchestra after singing in several groups. I did not have such a plan, but the conditions were right and doing what you love does not take much effort because the thing leaves naturally. 

You mean, when you arrived in the United States, you were ready to do other activities and the music thing just came naturally.   

Exactly, I did not come with the desire to become an artist. I studied journalism at university in Peru, but I knew that it would be tough to practice my profession here because of language and immigration status. There were many obstacles that, like every immigrant, I had to learn how to overcome. I came with a degree in Communication Sciences, but I worked construction and did it with pride. 30 years later everything I worked in construction also helped me become a real estate and loan officer. However, I have not been able to leave music as a passion. I can quit jobs that have come my way, but music never. 

Never got to practice journalism in the United States?  

I could never practice journalism, but there were a couple of magazines run by some friends from the Peruvian community and I collaborated with them writing about show business. I also got to interview a couple of artists at that time. When La Orquesta de La Luz came to the San Francisco Bay Area, I interviewed them for that newspaper. I have not worked as a journalist, but I have done many things related to that environment. I have worked in radio and looked for a job at a television channel in my youth. Unfortunately, I did not have migration documents, the Green Card as people call it here. 

Julio looking at the camera
Julio Bravo posing for the camera

How do you think language made things difficult for you at the beginning?  

I always liked English, although I did not know how to speak it. Whenever I listened to songs in my country. We tried to imitate what artists said, but we could not (laugh). Before coming to this country, I decided to have as a priority booking intensive English classes a year before. I mean, every day, I had a two-hour class during the year my departure. That helped me a lot. When I came here, there were some barriers and I did not understand what people were saying, but I managed to learn a lot of vocabulary. Here, each working branch has its own vocabulary. If you work cleaning houses, you are not going to use the same vocabulary as if you work construction or in a store. I do not feel that language was an obstacle for me. I met people who discriminate in the early years, but that has not stopped me from moving forward. I do not think it is a barrier that prevents you from growing. 

What were your favorite bands in English?  

The Bee Gees and I also liked the Beatles. When the Bee Gees and the ”Saturday Night Fever” movie with John Travolta came out, I was about 13 years old and was working on a children’s television programme. On Wednesdays, we sang Peruvian music and played the cajón, but on Fridays, we did dance shows in the clothes of that time with large collars. I worked there for five years and that helped me a lot in my artistic training because it was a wonderful experience. The programme was called ”Villa Juguete”, which had music and dance. That helped me a lot to overcome stage fright. 

What makes Orquesta Salsabor different from other groups in the San Francisco Bay Area?  

I do not know what the main difference is. I think I like to play my original music, but I also know the importance of playing what people want to hear. You can’t just play my original music because I am no longer famous enough for people to know my numbers from beginning to end. For example, Oscar D’ León has more than 50 years in the artistic life and still plays ”Llorarás” every time he comes to the Bay. When people listen to one of those songs, they come out to dance immediately. I think I have the good sense to know when to play the hit songs that I have chosen over the years. I think that is what has differentiated me from other orchestras. 

Julio Bravo and his musicians
Julio Bravo, Martin Villamizar, Evelio Llamas and Alberto Palomino (three of his musicians)

What do you think has been your best professional decision in your career?  

The best decision I have made was to form my orchestra and it has taught me many things. I was taught to be a manager, a soundman, among other things. If someone new in this world wants to know what steps to take, I can gladly say what not to do to not make any mistakes. I do not think we have made mistakes as an orchestra, since we have always tried to do our best. We have had to travel in a van, in a plane or each in his own vehicle to go to play. The musician moves by the desire and motivation to show the gift which the Lord gave us. The restaurant and record label owners move by the economic benefit, but the case of the musician is different. I think the best decision I have made was to form my orchestra. I think that, if you talk to the musicians I have worked with, they know that, as the leader of the orchestra, I have done the best I could to offer them a good, fun and healthy working environment. 

And the worst one?  

When I started with the orchestra, I wanted to make studio recordings here and I lost a lot of money because the musicians I called to record did not arrive after I paid for the studio. The desire to to record here made me lose a lot of money. And by the way, this was money I was saving for the project, but it was gone away soon enough. That’s where I was recommended to talk to a producer and musician named Oscar Pitín Sanchez. I only knew him by his music, but I struck up a friendship with him. He helped me produce two of my salsa records. Sadly he passed away last year. Then I started getting some experience in the recording studios because experience is needed for everything. In the studios, the thing is cooler because there is no audience to applaud you. On the contrary, you do not want to make any mistakes because everything will be recorded. After being wrong in producing my own album without the required experience, I found a light on the way after a very long tunnel (laugh).  

Your website and social networks to follow you  

Website: juliobravo.com  

Instagram: @juliobravo_oficial  

Facebook: Julio Bravo Y Su Orquesta Salsabor 

Bravissimo
Cover of the album Bravissimo, one of his most recent records

Salsa fantasy, a concept of the Salsa designer Ron Levine

Album covers can express the technological and social advances of different epochs through indirect means.

“Salsa Fantasy” is a term coined by journalist Pablo Yglesias to describe a concept that artist and illustrator Ron Levine wanted to implement when he started creating various album covers for Latin music in the 70s.  He was primarily intended to propose a style that could compete directly with the creations of the prosperous American industry.

This article presents the reasons why Ron Levine decided to set out on on that journey. To that end, we have drawn on an interview conducted by Pablo Yglesias in 2011 in which, in addition to his interesting anecdotes, we are being offered a glimpse of a retrospect of all his work, going through his work with the Sonora Ponceña in which he had the opportunity to develop his style.

Album cover design, Fania Records, illustration, Pop Art, La Sonora Ponceña.

Introduction

Album covers can express the technological and social advances of different epochs through indirect means.
Album covers can express the technological and social advances of different epochs through indirect means.

Album covers can express the technological and social advances of different epochs through indirect means (Rondón, C., 2008), (Figueredo, M., 2010). The interesting thing about this is that the relative precarious situation in which salsa album covers were designed and the marginality expressed in many cases by the lack of resources with which they were created.

Jerry Masucci’s Fania Records was really focused on supporting that nascent number of singers of Latin origin.

Many of those covers created were concepts on which certain issues closely related to the songs or what the singer wished to express were handled.

In most cases, staging and photography were resorted to express certain ideas related to migration of Latinos in the U.S. and others of social order that prevailed in the lyrics of the songs (Yglesias, P. E., 2005).

In this way, various artists became directly or indirectly involved in the making of their album covers; one example of this are Eddie Palmieri’s album covers where a set of simple but forceful photos and the good mastering of typography can be appreciated (Yglesias, P. E. ,2005).

Although there existed a number of non-Latin graphic designers and artists who engaged in Latin music in the United States during the 70s and 80s, the team formed by Ron Levine and Marshall Lee was the most visible of Salsa in New York.

The two artists, both iconic and revered, worked for Jerry Masucci at Fania Records where Levine created many of Fania’s best known and appreciated covers.

Salsa wonderful photos of Lee would be part of a comprehensive separate study, what interests us in this article is to show the work developed in Ron Levine’s work as a graphic designer and artist.

Throughout his career he played an important role in carrying on the legacy of high quality in the design of album covers initiated by Izzy Sanabria, Walter Velez, Charlie Rosario and other artists and illustrators in the 60s and early 70s.

Below is a review of Ron Levine’s work and some aspects that led him to develop a style so particular that, still today, is applauded by many designers, artists and illustrators who have been involved in the art of creating album covers.

Levine’s childhood: from drawing horses to Ronald Stuart art school Levine was born in 1947 in Brooklyn, New York and moved to Long Island at six years old. His maternal grandparents were Scottish Protestants; his maternal grandmother was Theodore Roosevelt’s nurse in a moment of her life (“She was a big burly woman with hair like sheep,” recalls Levine)

Her paternal grandparents were Jews from Poland and Russia. Her mother, who was born in Glasgow, converted to Judaism when she married her father. She attended art school and, besides being a housewife, she used to work in a professional photo studio and was an expert in dyeing and painting backgrounds oil colors in black and white photographs for weddings.

Her father worked in a textile store and had a knack for textile marketing and fashion in Manhattan.

Levine spent his childhood playing with drums, Jewish folk dances and horse riding. Drawing horses fascinated him and he was obsessed with science fiction illustrations such as Flash Gordon, Disney cartoons, superhero comics, horror and fantasy.

By the age of eight, he was longing to work for Walt Disney; at school he was irreverent in art classes, preferring to draw horses, fantasy characters or Flash Gordon, rather than those boring still life, fruit bowls and colour cards that were classroom exercises.

He motivated himself by drawing fantasy and beautiful horses. Despite his poor grades, his parents knew he had talent, so they encouraged his artistic skills knowing that his career in the arts may not be very financially feasible.

To him, music was a passion almost be likened to painting. Levine formed a band called “The tensions” in which he played drums. He was also the lead vocalist of another band called “The New Rock Workshop” and its members toured and recorded for several years in the 60s.

In addition to playing and singing in those bands, Levine began studying at the School of Visual Arts in Manhattan, where he took classes in a 4-year programme. There he reclaimed his passion for drawing the human figure.

At the age of 20 Levine settled permanently in Manhattan anstarted his professional career as an artist.  He could not finish the last quarter of his studies, but through a professor he was able to make contact high-profile graphic artists such as Paul Davis, Milton Glaser, Chwast Seymour and Lubalin Herb. After a while he landed a job making magazine covers and also with the famous creative director Tony Palladino with whom he learned various tools of the trade.

In these early works, as may be noted, photography was used as an element of graphic expression, combining some illustration and staging. It was a work concluded between Levine and Lee.

After the first six years, Levine was already doing most of the work for Fania All-Stars together with Lee.

At the same time, Sanabria was occupied with Latin NY magazine, which was a very influential publication for Nuyorican popular culture.

Levine comments that he felt part of The Good, The Bad And The Ugly and Lo Mato.

The Good, The Bad And The Ugly

Jhonny Pacheco has a respect for his illustrations, because Levine also knew about music. However, he says he took a crash course and went from knowing absolutely nothing about Latin music to witnessing its history
The Good, The Bad And The Ugly

Jhonny Pacheco had respect for his illustrations because Levine also knew about music.

However, he says he took an intensive course and went from not knowing anything about Latin music to witnessing its history and evolution in the front row.

After that, he worked for some albums by Rubén Blades in which he began experimenting with portrait photography, which was a realistic interpretation from photography.

Lo Mato

Despite the pleasant working atmosphere, Levine had some conceptual discussions with Masucci related to logos and title sizes in typefaces.
Lo Mato

Despite the pleasant working atmosphere, Levine had some conceptual discussions with Masucci in relation to logos and title text sizes in typographies, resulting in controversial results in some cases.

Since Latin music was marginalized for many years, the designs of the 60s and 70s used a shoestring budget, considering that Fania All-Stars was neither Columbia nor Atlantic Records, for many of the typographies almost everything had to be created manually and with basic techniques such as the use of masks, photocopies, adhesive tape and rubber cement.

In this way, there was a lot of handmade work in which Levine’s photos were taken to the extreme. All the lines were done by hand and then tinted with rapidograph pens. Levine says that some of the typographies created had no concept behind them, however, illustration to produce a quality product take a long time.

Creativity was blooming as was humor. Many musicians used to dress up in costumes and pose with girls.

Subsequently, he was called to work in the covers of La Sonora Ponceña given that the aesthetics of this orchestra’s pieces were in line with his expectations about fantasy illustrations.

La Sonora Ponceña.

Many of the covers created by Levine and Lee challenged the concept of the Latin identity’s representation, this can be better seen in the LP’s created for La Sonora Ponceña from Ponce, Puerto Rico.

The record label Fania Records offered that differentiation to new musicians, giving them the opportunity to say something interestingusing their covers. Sanabria had already begun to develop a concept, but were at the hands of Lee and Levine that a classic representation of the style based on comic-inspired illustrations, some humor and Pop Art was truly shown.

Ruben Blades.

Ruben Blades With Strings

In this way, contextualized ideas and stories were developed; an example of this is a cover that shows a representation of the conquistador Juan Ponce de Leon in full body armor (and somewhat incongruous with the use of a sweater
Rubén Blades With Strings

This is how contextualized ideas and stories were developed; an example of this is a cover where a representation of the conquistador Juan Ponce de Leon in full body armor (something incongruous with the use of a sweater), a guitar on his shoulder, a maraca in one hand and a parchment in the other one.

When Levine took charge, there was some controversy concerning how the group should be represented; however, Levine was quite good in the eyes of the fans.

Given that they felt the story needed to be told in some way and the problems and artistic freedom so important to salsa in the 70s were illustrated with authencity through his creations.

These creations that came out from an initial idea of Juan Ponce de León’s representation mutated and became the issue of many album covers that not only told fantastic fictional stories related to music, but also changed the traditional image of the Latin album.

Sonora Ponceña albums (Musical Conquest – Back to work).

Sonora Ponceña Musical Conquest

Sonora Ponceña Musical Conquest
Sonora Ponceña Musical Conquest

Despite the success of Levine’s work with the public, Sanabria, who always tried to remain within the limits of Latin culture, criticized him precisely for distorting music and its culture.

Sonora Ponceña Back to work

Sonora Ponceña Back to Work
Sonora Ponceña Back to Work

However, Levine defended his idea by saying that Latin music and its artists very good music), had not received before the support as is provided to American music and artists. Given that Levine had been linked to the creation of covers for rock bands, he always felt that the quality of Latin music covers was very poor due to the low budget.

 Sonora Ponceña albums (Determination – Night Rider).

Sonora Ponceña Determination

Sonora Ponceña Determination
Sonora Ponceña Determination

In this way with his fiction proposal, Levine put Latin music on a par with some American artists who had recognition (Boston, ELO, Earth, Wind, Fire, Kiss and Yes).

Levine believed the covers should reflect the image of success. Fortunately, he had the support of Masucci, who, motivated by Levine, invested more money in the covers using the same premise.

Sonora Ponceña Night Rider

Sonora Ponceña Night Rider
Sonora Ponceña Night Rider

With his proposal for the covers, Levine wanted to show that Latin music was part of one of the biggest music scenes in the world.

He remarked that each of the covers had the same standard of treatment as a work of art; it was worked with great care and detail.

Finally, the last cover created by Levine for La Sonora Ponceña was made in the digital age – On Target (1998). There is a kind of hybrid between samurai and barbarian, with certain influences of the aesthetics of video games, fast-moving typography management with a flatter illustration but with a three-dimensional look.

The CD was released the year after the death of Masucci.

Sonora Ponceña On Target.

Sonora Ponceña On Target
Sonora Ponceña On Target

Conclusion

The concept proposed by Ron Levine allowed to explore from creation not only the various ways of making known a musical group, but also the establishment of a style that spread among the public to such an extent that his work on each cover is recognized as a work of art at present.

Mongo Santamaria

Mongo Santamaria
Mongo Santamaria

On the other hand, he was a pioneer of a style with which Latin music was not initially identified in its beginnings (fiction illustration, Pop Art, humor.) Yet, despite economic constraints, he designed several album covers with the best quality, they are even on the same level as those created on American record labels with higher budgets.

Notes

1 Member of the Research Group Camaleón.

2 Member of the Research Group Palo de Mango.

3 Music festival, art and Hippie congregation; held on 15, 16, 17 and the early morning of 18 August 1969, in Sullivan Country, New York.

References

Figueredo, M. (2010).

Album cover design in the 1970s.

Creation and Production in Design and Communication [works of students and Graduates] Nº 35 (2010). pp 99-102 ISSN 1668-5229 99

Rondón, C. (2008).

The Book of Salsa: A Chronicle of Urban Music from the Caribbean to New York City The University of North Carolina Press.

Cocinando. Fifty Years of Latin Album Cover Art.

New York: Pricenton Architectural Press.

Received: June 30/ Approved: November 28, 2013.

For Santa Maria’s bongo album Afro-Indio, Levine produced a masterful watercolor of ritual imagery focused on African culture.

https://nexus.univalle.edu.co/index.php/nexus/article/view/747/870

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Ron Levine

The legendary singer Guadalupe Victoria Yolí Raymond “La Lupe”

On February 28, 1992, the Queen of Latin Soul and Boogaloo “La Yiyiyi” passed away in New York.

While Curro was scaring the children in the Cartuja of Seville, Guadalupe Victoria Yolí Raymond, a Hispanic neighbor of the Bronx of New York, died at the age of 52, in misery.

A few years earlier she had enrolled in college in order to survive on scholarship money.

The Queen of Latin Soul and Boogaloo "La Yiyiyi". February 28, 1992 died in New York.
The legendary singer Guadalupe Victoria Yolí Raymond “La Lupe”

 

Maybe when her neighbors heard her talk about limousines, fame, luxury and parties, they looked at her with a knowing look on their faces and played along. There you go again.

But it was true, during the sixties Victoria, La Lupe, also known then as the queen of Latin soul, bragged about being able to spend the twenty thousand dollars she earned per concert on a fur coat.

Long before the invasion of salsa there she was, La Yiyiyi, wandering from bar to bar along 53rd Street, a meeting and exchange place for Latino immigrants in the city of skyscrapers. Busamba’, ‘Boogaloo’, gentlemen.

That’s what it sounded like when Cuba slept with Mexico or Puerto Rico on the stage of any club. Salsa? No, not yet, please. It was still La Lupe’s time.

Yolí Victoria Raymond “La Lupe”

The Queen of Latin Soul and Boogaloo "La Yiyiyi"
The Queen of Latin Soul and Boogaloo
“La Yiyiyi”

Exiled from Cuba because her singing offended the colonel, she was disputed in her beginnings by Mongo Santamaría and Tito Puente himself, with whom she made perhaps her most interesting recordings. From her first album, ‘Con el diablo en el cuerpo’, she made it clear that she was not going to be just any singer. She captivated the public with her extravagant personality and her madness.

She shrieked, shuddered, pulled her hair, insulted the audience, laughed, tore her clothes in passionate outbursts.

But she also cried and demonstrated her incredible technique when she was asked to sing a bolero. As she sang she lived. Pouring out and enjoying the joy and the sadness.

Then something happened. A new sound began to soundtrack the daily routine of the immigrant ghettos.

A less compromised rhythm that allowed evasion, at least for the duration of the dance, to all the Hispanics living badly in the United States.

Celia Cruz, for better or worse, gave salsa to the world and buried La Lupe in life.

Celia took away her throne and made sure that no one would remember her.

Fame and success is a war and Victoria no longer had the strength to participate in that battle. Her life was an earthquake.

Around that time her second husband began to develop schizophrenia and she decided to take care of her.

After that, little else is known about her until her death.

At the end of the 80’s she converted to the evangelist religion and composed a series of songs that may come to light under the name of La Samaritana.

Although surely her praises to God still sound as warm and sensual as the boleros ‘Orgasmo’ or ‘Puro Teatro’.

La Lupe

The year of her death, her friend Tito Puente and Celia Cruz were offering a conventional Latin music concert at Expo ’92.

Perhaps, at some point, the percussionist remembered when he played ‘Boogaloo’ with the first Latin queen.

As Lupe herself says in her explosive version of ‘Guantanamera’: “Sobre tu tierra divina riega mi voz campesina versos que son como flores, con los más grandes honores de La Yiyiyi, señores”.

Facebook: La Lupe

Article of Interest: Markolino Dimond’s voice and his irreverent piano in Funk/Soul & Funk-Disco “The Alexander Review”

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.