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Search Results for: Oscar D' León

Génesis of Salsa, its essence, characteristics, rhythm, history and expansión

Salsa and more Salsa

SALSA is the commercial term used since the late 1960s to define a Hispanic music genere, resulting from the synthesis of Cuban son and other Caribbean music genres with jazz and other American rhythms. Salsa has varieties from Puerto Rico, Venezuela, the Dominican Republic, Colombia and other Latin American countries.

From this synthesis, Afro-Cuban and Latin jazz was also born, which has influences from other countries as well. Salsa was developed by musicians of Caribbean origin (Cuban and Puerto Rican) in the Greater Caribbean and New York City. Salsa encompasses various styles such as salsa dura, salsa romantica and timba.

Genesis and expansion of salsa: chronology of themes
Genesis and expansion of salsa: chronology of themes

ESSENCE

Cuban director Machito said that salsa was what he had played for forty years (between 1930 and 1970 approximately) before the musical genre was named. On the other hand, the New York musician of Puerto Rican descent, Tito Puente, denied the existence of salsa as a genre in itself, affirming that “what they call salsa is what I’ve played for many, many years: it’s called mambo, guaracha, chachachá, guaguancó, everything is Cuban music.

The musician Eduardo Morales defines salsa as “a new turn of the traditional rhythms to the sound of Cuban music and the cultural voice of a new generation,” “a representation of Cuban and Hispanic identity in New York.

New York Salsa

It is also argued that the cut in cultural exchange between Puerto Ricans and the United States
New York Salsa

Nevertheless, some authors point out as a fundamental element in the emergence of salsa the role of Puerto Rican musicians and their culture, both on the island of Puerto Rico and in its New York diaspora. In that sense, the specific weight of Puerto Ricans in New York is pointed out, who, although a minority, were
Numerically far superior to any Latin American settlement.

It is also argued that the cut-off in cultural exchange between Puerto Ricans and the United States in New York’s Latin music scene.

MUSICAL CHARACTERISTICS
Rhythm: Uses the clave de son, the rhythmic pattern of the Cuban son, as a base

MUSICAL CHARACTERISTICS

Musical Instruments

The sauce has the following characteristics:

  • Rhythm: It uses as a base the clave de son, the rhythmic pattern of the Cuban son, which can be 2-3 or Melody:
  • In many cases, the melodies used in salsa correspond to those traditionally used in the son montunoa although it can also be assimilated to other genres of Cuban and traditional Caribbean music, including melodies of Latin American popular music.
  • Harmony: It corresponds to that used in Western music.
  • Instrumentation: It uses Cuban percussion instruments popularized since the 1920s such as pailaso timbales, bongo, Cuban güiro, cowbell, two maracas and conga.

Arsenio Rodríguez was the first musician to incorporate the conga or tambo into dance orchestras.

The percussion, the instrumentation is completed with piano, double bass (in many cases electric bass), trumpets, saxophone, trombones, flute and violin.

Puerto Rican Salsa
Puerto Rican Salsa

Puerto Rican Salsa

The influence of Afro-Cuban jazz is determined by the arrangement, although it is not an essential condition in salsa.

RHYTHM

Clave de son the most representative rhythmic cell of salsa is called “clave de son” which is traditionally interpreted by the claves.

Salsa dancers and musicians group the pattern into two parts:
1. A) A part of 3 clave touches where an intermediate counter rhythm is presented.
2. B) A part of 2 keystrokes of clave 2 without a counter rhythm.

The numbers represent the blacks, the plus sign [+] represents the hit of the claves, and the dot [.] represents each quaver.
“son key 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . + . . . + . + . . .
“son key 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . + .

Rumba key
There is another similar rhythmic pattern that is rarely used in salsa, and comes from the Cuban rumba complex. This pattern presents 2 counter-rhythms in one of its parts.
“rumba clave 3-2”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
+ . . + . . . + . . + . + . . .
“clave e rumba 2-3”
1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 .
. . + . + . . . + . . + . . . +

Son Key (3-2)
The clave is not always played directly, but forms the basis of other percussion instruments, as well as the song and accompaniment, which use it as a common rhythm for their own phrases. For example, this is the common rhythm of the bell with harpsichord 2-3:
. . + . + . . . + . . + . . . + clef 2-3
+ . * . + . * * + . * * + . * * Bell coincides with the 2 of key
The plus sign [+] represents a severe blow of the bell.
The asterisk [*] represents a sharp blow of the bell.

Salsa Cubana
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita.

THE TERM SALSA
In 1933, Cuban musician Ignacio Piñeiro first used a related term, in a Cuban son entitled “Échale salsita”.

In the mid-1940s, Cuban Cheo Marquetti emigrated to Mexico.

Back in Cuba, influenced by spicy food sauces, he gave that name to his group Conjunto Los Salseros, with whom he recorded a couple of albums for the Panart and Egrem labels. In 1957 he traveled to Caracas-Venezuela for several concerts in that city and it was in Venezuela where the word “salsa” began to be broadcast on the radio to the music made by Cuban soneros inside and outside the island, designating them as “salseros”.

Music author Sue Steward states that the word was originally used in music as a “cry of appreciation for a particular spice or a quick solo,” coming to describe a specific genre of music from the mid-1970s “when a group of “Latin” (Latin American) musicians from New York began examining the arrangements of the great popular classical bands from the mambo era of the 1940s and 1950s.

She mentions that the first person who used the term “salsa” to refer to this musical genre in 1968 was a Venezuelan radio disc jockey named Phidias Danilo Escalona, who was broadcasting a morning radio program called La hora de la salsa (The Salsa Hour) in which Latin music produced in New York was broadcast as a response to the bombardment of rock music in those days (the Beatlemania).

The Time for Salsa According to this version, Phidias Danilo Escalona

Salsa time
Venezuelan radio disc jockey named Phidias Danilo Escalona

What do you play?
What we do, we do with flavor, it’s like ketchup, which gives flavor to food.
What is this ketchup?
Well, that’s a sauce that is used in the United States to flavor the hamburger.Ah…! So what you guys play is sauce? Well, ladies and gentlemen, let’s now listen to the salsa of Ricardo Ray and Bobby Cruz.

Bobby Cruz called Pancho Cristal to baptize with the term “salsa” the new LP that was being launched to the market, Los Durísimos (1968). This version is supported by salsa singers such as Rubén Blades, Tite Curet Alonso and others.
It was lunchtime, time for the dressing, the flavor, and of course, the Cuban son, the guaguancó, the guaracha and the montuno.

Ed Morales also mentions the word as being used to encourage a band to increase the tempo and “put the dancers on top” to welcome a musical moment, [and] express a type of cultural nationalism, proclaiming the warmth and flavor of Latino culture.

He also mentions Johnny Pacheco, who made an album called Salsa na’ má, which Morales translated as “you just need a little bit of salsa or seasoning.

The word salsa to designate music made by “Latinos” in the United States, began to be used on the streets of New York in the late 1960s and early 1970s.

By this time, Latin pop was not a major force in the music heard in the United States as it lost ground to doo wop, R&B and rock and roll.

The emergence of salsa opened a new chapter of Latin music in American popular music where the Fania All-Stars orchestra, directed by Dominican Johnny Pacheco who along with the late lawyer Jerry Masucci founded the important salsa label Fania Records.

HISTORY AND EXPANSION

During the 1930s, 1940s and 1950s, Afro-Cuban music was widely consumed by sectors of “Latino” (‘Latin American’) origin in New York City. Cubans in New York, Puerto Ricans, and other musicians from other countries, based their music largely on elements of Afro-Cuban origin.

According to some musicians and historians, [who?] salsa is a trade name given to all Cuban music in the 1970s. Salsa expanded in the late 1970s and during the 1980s and 1990s.

New instruments, new methods and musical forms (such as songs from Brazil) were adapted to salsa, and new styles appeared like the love songs of romantic salsa.

Meanwhile salsa became an important part of the music scene in Cuba, Puerto Rico, Colombia, Dominican Republic, Venezuela, Panama and as far away as Japan. With the arrival of the 21st century, salsa has become one of the most important forms of popular music in the world.

Origins and instrumentation:
The integration of the tumbadoras and bongo in the groups that played son montuno was a fundamental element in the instrumentation of dance orchestras.

In the late 1920s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba
Bongo and Tumbadoras
Bongo and Tumbadoras

In the late 1920’s, the son sextets and septets, which used bongo, reached a remarkable popularity in Cuba. In 1928, Gerardo Machado, with the intention of reducing the influence of African elements in Cuban music, prohibited the use of bongo, congas and carnival groups, which caused the charangas orchestras with the use of timbales) to increase their popularity.

Bongo was reintroduced into Cuban popular music in the late 1930s.
Around 1940, Rafael Ortiz’s Conjunto Llave introduced the tumbadoras or congas into an orchestra, instruments that were previously only used in Afro-Cuban folk music.

Arsenio Rodríguez popularized the use of congas by integrating them into his ensemble, introducing the son montuno on a commercial level.

In the 1940’s, Mario Bauza, director and arranger of Machito’s “Los Afro-Cubans” orchestra, added trombones to the son montuno and the guaracha. These innovations influenced musicians such as José Curbelo, Benny More, Bebo Valdés. In the album Tanga (1943), Bauza fused elements of Afro-Cuban music with jazz.

The influence of Afro-Cuban jazz and the mambo developed by Pérez Prado in 1948 led to the introduction of the saxophone in the son montuno and guaracha orchestras. In 1955, Enrique Jorrín added trumpets to the charanga orchestras, which until then only used violin and flute.

By the 1950s, Cuban dance music, i.e., the son montuno, mambo, rumba, and chachachá, became very popular in the United States and Europe.
In New York City, the “Cuban sound” of the bands was based on the contributions of Cuban, Puerto Rican, and Dominican musicians. As an example, we can mention Machito, Tito Rodríguez, Johnny Pacheco, Tito Puente or even figures like the Catalan director Xavier Cugat.

On the other hand, and outside the New York circle, groups such as the Orquesta Aragón, the Sonora Matancera and Dámaso Pérez Prado y su mambo achieved an important projection at an international level.
The mambo was influenced by Afro-Cuban jazz and son. The great bands of this genre kept alive the popularity of the long tradition of jazz within Latin music, while the original masters of jazz limited themselves to the exclusive spaces of the bebop era.

The Latin music played in New York since 1960 was led by musicians like Ray Barretto and Eddie Palmieri, who were strongly influenced by imported Cuban rhythms such as the pachanga and the chachachá. After the missile crisis in 1962, Cuban-American contact declined dramatically.

In 1969 Juan Formell introduced the electric bass into Cuba’s sonero ensembles.
The Puerto Rican cuatro was introduced by Yomo Toro in Willie Colón’s orchestra in 1971 and the electric piano in the 1970s by Larry Harlow.

In the 1970s, Puerto Rican influence increased in the field of Latin music in New York and the “Nuyoricans” became a fundamental reference.

The word salsa to designate the music made by “Latinos” in the United States, began to be used on the streets of New York at the end of the sixties and beginning of the seventies.

By this time, Latin pop was not a major force in the music heard in the United States, having lost ground to doo wop, R&B and rock and roll. In that context, the emergence of salsa opened a new chapter in Latin music, especially in the United States.

The Fania record label
The Fania record label
Fania All Stars
The Fania record label
Fania All Stars

The history of salsa, in which a large number of musicians participated, can be traced to some extent in the history of some important record companies.

In the seventies, Fiesta Récord, Manhattan Recording Company, and especially Fania Records, launched a great number of “salseros” from New York, performing tours and concerts all over the world.

Fania Records was founded in March 1964 by lawyer and businessman Jerry Masucci and Dominican flutist and bandleader Johnny Pacheco.

Fania began with Larry Harlow and the production of El Malo by Willie Colón and Héctor Lavoe in 1967.
Fania Records gave the genre its definitive backing by recording and distributing the albums of the great majority of salsa stars of the 1970s.

Within this company, the Fania All Stars were formed, an orchestra that brought together a large number of musicians and salsa singers such as: Ray Barretto, Willie Colón, Johnny Pacheco, Rubén Blades, Héctor Lavoe, Ismael Miranda, Cheo Feliciano, Bobby Cruz, and guest artists such as Tito Puente, Celia Cruz, and Eddie Palmieri.

The Fania All Stars instrumental ensemble represented the new tours of Caribbean music in the 1970s. In addition to the piano and bass, the presence of percussion instruments such as timba, tumba and bongo were used extensively by Puerto Rican and New York orchestras since the 1940s.

The wind instrument section was made up of three trumpets and three trombones, a rather strange endowment in the Caribbean musical tradition that would shape the particular sound of Salsa to this day.

The absence of the saxophone was remarkable, since at that time it belonged to musical concepts of the past and to the magnificence of the Big Band. The substitution of the saxophone for the trombone made it possible to differentiate, to some extent, the sound of salsa from the traditional Cuban sound.

Finally, the presence of the Puerto Rican Cuatro played by the musician Yomo Toro, who joined the group to bring the guitar from the rural Caribbean to the urban music scene (both the Cuban Tres and the Puerto Rican Cuatro), stands out.

The Puerto Rican Cuatro acquired the status of soloist and flagship instrument in the Fania All Stars while establishing the instrumental and sound differences with Cuban music.

Salsa and more Salsa is the commercial term used since the late 1960s
Genesis of Salsa
Genesis and expansion of salsa: chronology of themes

In 1969, El Gran Combo de Puerto Rico recorded “Falsaria”. This song, initially a bolero, was interpreted as salsa.

Also Willie Colón’s orchestra with Héctor Lavoe as vocalist, recorded “Che che cole” and other important songs.
In 1965 Joe Cuba Sextet, with the singer Cheo Feliciano, recorded the song “El pito (I’ll never go back to Georgia)” and the same year the duo composed by Richie Ray and Bobby Cruz recorded the song “Comején”.

In 1971, Eddie Palmieri recorded the song “Vámonos pa’l monte” and Cheo Feliciano, as a soloist, recorded “Anacaona”.

In 1972 Fruko y sus Tesos, in Colombia, recorded “A la memoria del muerto”.
In 1973 Raphy Leavitt with La Selecta Orchestra recorded “Jíbaro soy”. At the same time, in Peru the song “Llegó la banda” by Enrique Lynch and his band was recorded, the same one that would be popularized by Hector Lavoe a year later.

In 1974 Celia Cruz and Johnny Pacheco recorded “Quimbara” and the salsa version of the Peruvian song “Toro Mata”, and Ismael Rivera did the same with “El nazareno”.
On the other hand, the Fania All Star festival held in Zaire that same year was an outstanding event in the diffusion of salsa.

In 1975, Venezuela’s Dimensión Latina, with Oscar de León as vocalist, recorded “Llorarás”, Fruko y sus Tesos recorded “El preso”, and El Gran Combo from Puerto Rico, “Un verano en Nueva York”. Héctor Lavoe began his career as a soloist with the song “Periódico de ayer”.

In 1978 La Sonora Matancera recorded “Mala mujer”. Likewise, the duo formed by Willie Colón and Rubén Blades published the album Siembra, which contained emblematic salsa songs such as “Pedro Navaja” and “Plástico”.
In 1980 Henry Fiol released his songs “Oriente” and “La juma de ayer”.

From New York, salsa expanded first in Latin America (especially in countries like Cuba, Colombia, Panama, Dominican Republic, Venezuela and obviously Puerto Rico.
In the eighties it reached an important diffusion in Europe and Japan.

Miami became a kind of “second metropolis” for Cuban music, given the specific weight of the large number of Cuban immigrants.

The Cuban community became an important reference in the life of the city of Miami, contrary to what happened in New York, where the Puerto Rican influence prevailed.

Salsa after the seventies

Eighties
During the eighties the sauce expanded to Europe and Japan. In this country the Orquesta de la Luz was born, which became popular in Latin America.

At the end of this decade the so-called “salsa romántica” emerged, a style that became popular in New York, characterized by slow melodies and romantic lyrics, that is, a concept similar to the lyrics of the ballad but with a salsa rhythm.

This new manifestation of salsa was soon assimilated by Puerto Rican artists such as Frankie Ruiz, Eddie Santiago, Paquito Guzmán, Marc Anthony, Willie González, Cano Estremera; Cubans such as Dan Den, Rey Ruiz, Issac Delgado, and even Nicaraguans such as Luis Enrique.

Colombian Salsa
Colombian Salsa

In Colombia

Colombian Salsa

Salsa in Colombia, in the 1970s, was linked to groups like Fruko y sus Tesos through the company Discos Fuentes de Colombia and the group The Latin Brothers.

In 1988, the record company Discos Musart published the series of LP Salsa Colección Estelar, which caused an increase in popularity and led it to compete with cumbia.

In the eighties groups like Los Titanes, Grupo Niche, Orquesta Guayacán, Joe Arroyo appeared. Also in the eighties, the Cuban Roberto Torres and the Colombian Humberto Corredor developed in Miami the concept of charanga-vallenata.

Venezuelan Salsa
En ese tenor, se puede hablar de artistas como Canelita Medina, Federico y su Combo Latino, Los Dementes o el grupo del músico Carlos Emilio Landaeta, conocido como “Pan con queso” del Sonero Clásico del Caribe

Venezuelan Salsa

From the end of the 1940s and the beginning of the 1950s, the “tropical dance music” orchestras such as Alfonso Larrain’s (1947), La Sonora Caracas (1948) or maestro Billo Frómeta’s, Billo’s Caracas Boys (1951) or Los Melódicos (1958), combined in their repertoires cumbias, merengues and other Antillean rhythms with Cuban genres.

This determined the emergence of a movement that later influenced Venezuelan salsa.
In this sense, we can talk about artists such as Canelita Medina, Federico y su Combo Latino, Los Dementes or the group of the musician Carlos Emilio Landaeta, known as “Pan con queso” of the Caribbean Classic Sonero.

The salsa in Venezuela counted with groups like the Sonora Maracaibo, the Grupo Mango or Dimensión Latina, from where figures like Oscar D’León came out.

Also musicians like Nelson Pueblo added influences of llanera music to native salsa.
From 1990 to the present.
Salsa registered regular growth between the 1970s and 2000 and is now popular in many Latin American countries and some areas of the U.S. market.

Among the singers and groups that stood out in the nineties we find figures such as Rey Ruiz, Luis Enrique, Jerry Rivera, Dan Den, Marc Anthony, La InRosa, Víctor Manuelle, Michael Stuart, Celia Cruz, Maelo Ruizdia, La Sonora Matancera, DLG, Gilberto Santa .

The most recent innovations in this genre include mixing rap or reggaeton with salsa dura.
Salsa is one of the genres of “Latin” music that has influenced the music of West Africa.

An example of this influence is the group Sonero Africando in which New York musicians work with African singers such as Salif Keita and Ismael Lo.

The irruption of sensuality
From the eighties onwards, salsa orchestras began to move away from loud sounds and “descargas” to a more cadenced and melodic sound, accompanied by lyrics with abundant references to love and sexual relations as the main and, in some cases, exclusive reason.

This music was called “erotic salsa” and had as maximum exponents Eddie Santiago, Frankie Ruiz, Rey Ruiz, Willie González and Luis Enrique.

The categorization of erotic salsa resulted in the name of the previous genre as “salsa dura”, which suffered a decline in production and popularity at the same time that the new genre was consolidated. It is worth noting that in these opinions and texts about salsa there are any number of singers who are still active with it today and there are an infinite number of recordings made by them or orchestras that were not made known and that is where the work of the music lover or DJs comes in, IN DIFFERENT PARTS OF LATIN AMERICA.

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Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music
Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label
Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

Warner Music Latina
The world of Latin Music Record Labels

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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Jimmie Morales a conguero for the history of Afro-Caribbean music

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents.

He spent his early childhood listening to American popular music on the radio, and it wasn’t until 1967, when his family moved to Puerto Rico, that he became fascinated with Caribbean music, especially the salsa genre.

Jimmie’s first foray into music was with the guitar, but his father gave him a bell and, later, a conga drum that would become his main artistic fascination.

He learned of his interest by listening to Cuban, Puerto Rican and New York salsa records; also to congueros such as Milton Cardona, Eddie Montalvo, Patato Valdés, Cándido Camero, Mongo Santamaría, Johnny Rodríguez and his favorite: the late Ray Barretto.

In a very short time, he found himself making inroads with local bands, and sharing his talent with the renowned singer Tito Allen.

Jimmie Morales' memoirs Mr. Slap
Jimmie Morales Mr. Slap

Jimmie Morales and his experience with Willie Rosario

In 1978, Jimmie joined the popular rhythmic band of maestro Willie Rosario, and for eight years obtained what he considers his best formal training in the music industry.

Concurrently, he began an impressive career as a top-level studio musician, achieving outstanding participation in performances by the most important artists of the salsa genre, including Marc Anthony, Gilberto Santa Rosa, Roberto Roena, Oscar D’León, Lalo Rodríguez, Eddie Santiago and Frankie Ruiz, with whom he collaborated on each and every one of his solo recordings.

The sound of this great percussionist, his impeccable rhythm and his solid accompaniment defined him and have placed him convincingly as one of the most influential congueros of the last 30 years.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and salsa connoisseurs worldwide
Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera

Trajectory with Gilberto Santa Rosa

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario’s band to become the most prolific salsa singer in the last 25 years.

Since then he has traveled throughout the Americas, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist. Jimmie Morales has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others.

He is currently promoting his line of congas sponsored by the Remo Company. As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican and Latin American people. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario's band to become the most prolific salsa singer in the last 25 years.
Jimmie Morales is currently promoting his conga line sponsored by the Remo Company

Since then, he has traveled throughout the American continent, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist.

Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others. He is currently promoting his line of congas sponsored by the Remo Company.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and of salsa connoisseurs worldwide. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

A conguero for history Jimmie Morales’ memoirs

“Mr. Slap”       

Bella Martínez (Author)

That originality of Willie Rosario must have influenced Jimmie's impeccable style.
Jimmie paid for the luck that accompanied him at that crucial moment with an immense dose of vocation.

When all the congueros were imitating the king of the hard hands, Ray Barreto, Jimmie manages without intending to be the one chosen by the master Willie Rosario to accompany with the conga the tuning that Rosario had already established.

That Willie Rosario originality must have influenced Jimmie’s impeccable style.

Let’s not forget that when all timbaleros were imitating maestro Tito Puente, that irreverent coameño – maestro of maestros Willie Rosario knew how to be original.

Jimmie repaid the fate that accompanied him at that crucial moment with an immense dose of vocation.

And that stroke of luck in the leather didn’t manage to erase the humility of his being.

I invite you to read what I have managed to compile about Jimmie Morales, whom, with your authorization, I show in this work that pretends to be a summary of the life and work of this incredible musician.

Here you will also see that in spite of his perennial shy smile, his hands of stone do not give a break nor allow tropical music to ignore his monumental influence.

Jimmie, the human being who communicates through the leather of his conga, presents us with the musical strength he continues to share with the world. I am deeply grateful for the introspection and candor of his testimony.

I recognize that I am fortunate that Jimmie has agreed to give me part of his voice and to perpetuate this story. I insist that it was a sin not to share this legacy before, but now it was Mister Slap who beat the drum.

 

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The Legends: Tribute to Billo’s

North America / United States

Tribute to Billo’s. How was made?

Legends was conceived between April and September and it is already a reality! The album that is making people of all ages dance.

The record label JN Music Group is recognized for enhancing the work of Latinos in the United States. The company has 37 years of experience in the market and is chaired by Juan Hidalgo and Nelson Estévez, producers of Latin music in its different genres. Both have set themselves the goal of promoting other genres because “not everything is reggaeton”.

Adrián Frometa, grandson of the remembered Luis María Frometa “Billo’s”, is the new Director of the orchestra and was in charge of the negotiations around the album.

Great tropical artists participated in the tribute to Billo’s
Artists like Milly Quezada, Karina and Oscar D’León participated in the Billo’s album

“Los Legendarios” was conceived as a nice reminder of the musical career of maestro Luis Frometa. The proposal was born in these months of quarantine and the invited artists did not hesitate to participate. Different exponents of tropical music came together to enhance the work of the Dominican artist.

“For us as a record label it is an honor to make this tribute album that maestro Billos deserved it for a long time, the artists we have contacted are excited to participate in what we are sure will be the end of the year album”, commented Nelson Estévez owner by JN Music Group.

The project aroused great interest from fans around the world; and from now on it is considered the “album of the year”. A few days after its premiere, the views on YouTube have exceeded ten thousand visits. “Sigan bailando”, performed by Milly Quezada, reached forty thousand views.

Established artists such as Tito Rojas, Oscar D ’León, Wilfrido Vargas, Carlos Vives, Milly Quezada, Eddy Herrera, Karina, Alex Bueno, Charile Aponte, Sergio Vargas and Don Fulano; they were in charge of giving life to the remembered songs.

A closing of the year that arrives in style, under the musical production of Remil Cobi Renna and Victor Pabon.

“Tres Perlas”, performed by Carlos Vives, “De qué me sirve el cielo” by Karina, “El Brujo” by Don Fulano, “Por encima de todo” by Óscar D ‘León, “Sigan bailando” by Milly Quezada and “ Caminito De Guarenas” by Alex Bueno, are some of the video clips that are already on the different digital platforms. The cover is accompanied by an illustration by Luis Frometa and the interpreters.

The initiative took place during the long days of the global pandemic, where many artists and producers took the opportunity to exploit their creativity, generating new materials; and pleasantly surprising the fans. The album was recorded between Miami, New York, Colombia, the Dominican Republic and Puerto Rico.

“Tres Perlas” was very famous in 1971. In this case, Carlos Vives was in charge of bringing it to life. It is the beginning of a job well thought out and done with the heart. It has an animated audiovisual work where Vives and the remembered Frometa are observed. There are also three ladies, symbolizing “Santa Marta, Barranquilla and Cartagena”, present in the song.

Remembering the golden age

The singer is remembered for his great successes, as well as his great love for Colombia and Venezuela.

Luis María Frometa was the founder of Billo’s Caracas Boys and, for years, he remained at the helm. Starting in the 1960s, they became more famous in Colombia. He took part in family gatherings and renowned events.

Even Pablo Escobar himself, a remembered drug trafficker from that country, wanted to have him in some of his celebrations. In fact, he came up to thank her himself after he sang for his mother’s birthday. However, his children claim that he was not aware of who the hiring was for and if he had known, he would not have wanted to make an appearance.

The Billo’s also had the opportunity to appear at the Bogotá Modelo Prison, after Carlos Orjuela, Frometa’s friend, was confined in one of his cells. The singer did not hesitate to visit his friend. However, he did not allow it. He looked for excuses to prevent me from visiting that place. This was not an impediment for Frometa who ended up showing up at the facilities. For him, they too had the right to enjoy his music. Those who accompanied him affirmed that the energy was incredible and everyone enjoyed the presentation.

The group had great talents such as: Memo Morales, Cheo García, Felipe Pirela, Manolo Monterrey, José Luis Rodríguez, Rafa Galindo, Víctor Pérez and Nelson Henríquez.

Luis María Frometa Pereira, was born in the capital of the Dominican Republic, on November 15, 1915. He got his nickname for a phrase he used very frequently, he called any route that came his way Billo. He started in music from a very young age. Represented the Santo Domingo Symphony and the Firefighters Orchestra Band. So he walked through some small bands, until he reached his first big break. Venezuela was one of the first countries to receive him with open arms and where he was presented for the first time under the name “Billo’s’ happy boys ”´; ignoring the demand of Rafael Leonidas Trujillo, dictator who led his country.

Even when the band disintegrated, Frometa remained in Venezuela. Going through difficulties, economic downturns and a disease that took him away from the stage. However, he returned in style and was consolidated in the memory of those who enjoyed his songs. The contracts did not stop arriving and thus were the beginnings of a band that celebrates 80 years of musical trajectory.

A tribute to history

This is why this 2020 will be a celebration for the issues that moved masses and passed from generation to generation. “Legends” consists of twelve songs and ten originals by the group.

The idea is that Billo’s remains in the hearts of his fans. After 80 years since its creation and some 100 productions are still valid. His repertoire has always been the most varied; It ranges from boleros, guarachas, porros and Dominican merengue. Also, of Caribbean music.

Milly Quezada, a Dominican merenguera with a Colombian heart, was one of the special guests. In charge of interpreting “Sigan Bailando” and was very enthusiastic.

“What I consider to be one of the most contagious and joyful tropical songs that best defines the happy and fun spirit of Latin Americans and especially of us, the Caribbean, who carry the rhythm in our blood. Definitely, the greatest and most important contribution of the Billo’s Caracas Boys was the presentation, diffusion and positioning of the Dominican merengue, which he transmitted with such musical and literary quality, as well as other Caribbean genres that belong to all of us, ” said Quezada.

Carlos Vives also premiered his album song: “Tres Perlas”. He confessed himself a fan of the teacher Fometa and, for this, he is very excited.

“If there is a legendary orchestra, it is Billo’s. I want them to enjoy it, to mourn it, because I know that many will do it, and that the youth discover a great figure in music that is not only from Dominicans, Venezuelans and Colombians, but from all of America ”, said the artist through from your Twitter account. “Participating in this album is as if I had won a prize, I don’t know what, but I feel like a prize,” said Vives.

Legendarios is now available on different digital platforms under The Orchard Music label (on behalf of J&N Records, LLC). Do not miss it!

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Rónald Gómez Original Venezuelan Sonero for the World

Rónald Gómez, One of the most respected young soneros of the New Generation

He belongs to the new legion of young soneros and projects himself as one of the greatest exponents of Venezuelan salsa at the national and international level; I am referring to Rónald Eduardo Gómez Ávila, known artistically as Rónald Gómez, born in Caracas on March 11, 1995, son of Sonia Ávila and Rónald Gómez; his brothers: Jesús Eduardo and Rónner Eduardo.

He completed his high school studies at the Orinoco High School and his university studies at UNEARTE in Caracas.

He has been living in Los Teques for some time and is currently living in Valencia.

The singer and sonero Rónald, started in music since he was 4 years old, when his father, also a musician, invited him to sing the song “Llorarás”, with the free orchestra of the UCV and from that moment he won people over with his charisma and his swing. At the age of 6, he joined the Chiky Salsa orchestra and due to his versatility, he later joined the Porfi Baloa Teenagers, first as a musician and then as a vocalist, and later as a member of the Porfi Klan staff.

Rónald Gómez soneros of the New Generation
Rónald Gómez One of the most respected young soneros of the New Generation

It is worth mentioning that Rónald Gómez, besides being one of the most respected young soneros in our country, has stood out as an excellent sportsman, being a member of the Miranda State Volleyball Team in various national competitions.

Gómez has had the honor of sharing the stage with salsa greats such as: Tony Vega, Maelo Ruiz, El Gran Combo de Puerto Rico, Cheo Feliciano, Ismael Miranda, Hermanos Lebrón, Frankie Vásquez, Hermán Olivera, Adalberto Santiago, Oscar D’León and was a special guest to sing along with Sonora Ponceña and La India from New York.

Rónald has worked with the orchestras La Dimensión Latina, the Dance Orchestra “La Resistencia Salsera de Venezuela”, the Cheo Navarro Tribute Orchestra and currently Los Adolescentes.

Ronald Gòmez One of the most respected young soneros of the New Generation
Orchestra los Adolescentes

Among the countries where Rónald Gómez has represented Venezuela are United States, Peru, Canada, Colombia, El Salvador, Ecuador, Mexico and Cuba.

Some of the songs he has recorded are: “No puedo vivir sin ti”, “Ya la vi” with Bailatino and “No temas al amor” and “Tengo un amor” with Los Adolescentes, which are played on radio stations and social networks.

What are your current projects, Rónald? Carlos, I am currently continuing with the Teenagers and I also have projects as a soloist; I am recording some things on the fly individually, obviously without leaving the orchestra and at the same time I have in mind to enhance the image as Rónald Gómez. Have you recorded any new songs? Indeed, professor, I have recorded some with the Teenagers and as I told you, I am going to record with some guests together with myself; that is going to be good and I hope you enjoy it; in due time I will make them known.

Ronald, where are you currently with the Teen Orchestra? At the moment I am in Miami, last week we were in Los Angeles, San Francisco and Santa Ana.

What can you tell us about your next tour? We are going to Colombia at the beginning of March, we will be alternating with Diego Galé and Maelo Ruiz, then we will be on a break there in Venezuela and then we will continue with the full tour in the United States, having concerts in: Houston, Utah, Ohio, among many other cities.

Finally, Rónald tells us that he feels satisfied by his successes at a professional level and wishes to continue to succeed inside and outside our country, with the support of all his family, musicians, friends and all the salsa musicians who enjoy his presentations.

It is important to emphasize that Rónald Gómez is characterized by his simplicity, professionalism and gift of people who will surely make him one of the greats of Latin music.

From “Salsa Escrita” and International Salsa Magazine, we wish Rónald the best performance and he always counts on us.

To contact Rónald Gómez, you can do it through the Instagram: Ronaldadolescentes.

Ronald Gomez soneros of the New Generation
The singer and sonero Rónald Gòmez

 

 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.