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Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music — Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label — Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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Jimmie Morales a conguero for the history of Afro-Caribbean music

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents.

He spent his early childhood listening to American popular music on the radio, and it wasn’t until 1967, when his family moved to Puerto Rico, that he became fascinated with Caribbean music, especially the salsa genre.

Jimmie’s first foray into music was with the guitar, but his father gave him a bell and, later, a conga drum that would become his main artistic fascination.

He learned of his interest by listening to Cuban, Puerto Rican and New York salsa records; also to congueros such as Milton Cardona, Eddie Montalvo, Patato Valdés, Cándido Camero, Mongo Santamaría, Johnny Rodríguez and his favorite: the late Ray Barretto.

In a very short time, he found himself making inroads with local bands, and sharing his talent with the renowned singer Tito Allen.

Jimmie Morales' memoirs Mr. Slap — Jimmie Morales Mr. Slap

Jimmie Morales and his experience with Willie Rosario

In 1978, Jimmie joined the popular rhythmic band of maestro Willie Rosario, and for eight years obtained what he considers his best formal training in the music industry.

Concurrently, he began an impressive career as a top-level studio musician, achieving outstanding participation in performances by the most important artists of the salsa genre, including Marc Anthony, Gilberto Santa Rosa, Roberto Roena, Oscar D’León, Lalo Rodríguez, Eddie Santiago and Frankie Ruiz, with whom he collaborated on each and every one of his solo recordings.

The sound of this great percussionist, his impeccable rhythm and his solid accompaniment defined him and have placed him convincingly as one of the most influential congueros of the last 30 years.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and salsa connoisseurs worldwide — Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera

Trajectory with Gilberto Santa Rosa

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario’s band to become the most prolific salsa singer in the last 25 years.

Since then he has traveled throughout the Americas, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist. Jimmie Morales has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others.

He is currently promoting his line of congas sponsored by the Remo Company. As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican and Latin American people. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario's band to become the most prolific salsa singer in the last 25 years. — Jimmie Morales is currently promoting his conga line sponsored by the Remo Company

Since then, he has traveled throughout the American continent, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist.

Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others. He is currently promoting his line of congas sponsored by the Remo Company.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and of salsa connoisseurs worldwide. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

A conguero for history Jimmie Morales’ memoirs

“Mr. Slap”

Bella Martínez (Author)

That originality of Willie Rosario must have influenced Jimmie's impeccable style. — Jimmie paid for the luck that accompanied him at that crucial moment with an immense dose of vocation.

When all the congueros were imitating the king of the hard hands, Ray Barreto, Jimmie manages without intending to be the one chosen by the master Willie Rosario to accompany with the conga the tuning that Rosario had already established.

That Willie Rosario originality must have influenced Jimmie’s impeccable style.

Let’s not forget that when all timbaleros were imitating maestro Tito Puente, that irreverent coameño – maestro of maestros Willie Rosario knew how to be original.

Jimmie repaid the fate that accompanied him at that crucial moment with an immense dose of vocation.

And that stroke of luck in the leather didn’t manage to erase the humility of his being.

I invite you to read what I have managed to compile about Jimmie Morales, whom, with your authorization, I show in this work that pretends to be a summary of the life and work of this incredible musician.

Here you will also see that in spite of his perennial shy smile, his hands of stone do not give a break nor allow tropical music to ignore his monumental influence.

Jimmie, the human being who communicates through the leather of his conga, presents us with the musical strength he continues to share with the world. I am deeply grateful for the introspection and candor of his testimony.

I recognize that I am fortunate that Jimmie has agreed to give me part of his voice and to perpetuate this story. I insist that it was a sin not to share this legacy before, but now it was Mister Slap who beat the drum.

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The Legends: Tribute to Billo’s

North America / United States

Tribute to Billo’s. How was made?

Legends was conceived between April and September and it is already a reality! The album that is making people of all ages dance.

The record label JN Music Group is recognized for enhancing the work of Latinos in the United States. The company has 37 years of experience in the market and is chaired by Juan Hidalgo and Nelson Estévez, producers of Latin music in its different genres. Both have set themselves the goal of promoting other genres because “not everything is reggaeton”.

Adrián Frometa, grandson of the remembered Luis María Frometa “Billo’s”, is the new Director of the orchestra and was in charge of the negotiations around the album.

Great tropical artists participated in the tribute to Billo’s — Artists like Milly Quezada, Karina and Oscar D’León participated in the Billo’s album

“Los Legendarios” was conceived as a nice reminder of the musical career of maestro Luis Frometa. The proposal was born in these months of quarantine and the invited artists did not hesitate to participate. Different exponents of tropical music came together to enhance the work of the Dominican artist.

“For us as a record label it is an honor to make this tribute album that maestro Billos deserved it for a long time, the artists we have contacted are excited to participate in what we are sure will be the end of the year album”, commented Nelson Estévez owner by JN Music Group.

The project aroused great interest from fans around the world; and from now on it is considered the “album of the year”. A few days after its premiere, the views on YouTube have exceeded ten thousand visits. “Sigan bailando”, performed by Milly Quezada, reached forty thousand views.

Established artists such as Tito Rojas, Oscar D ’León, Wilfrido Vargas, Carlos Vives, Milly Quezada, Eddy Herrera, Karina, Alex Bueno, Charile Aponte, Sergio Vargas and Don Fulano; they were in charge of giving life to the remembered songs.

A closing of the year that arrives in style, under the musical production of Remil Cobi Renna and Victor Pabon.

“Tres Perlas”, performed by Carlos Vives, “De qué me sirve el cielo” by Karina, “El Brujo” by Don Fulano, “Por encima de todo” by Óscar D ‘León, “Sigan bailando” by Milly Quezada and “ Caminito De Guarenas” by Alex Bueno, are some of the video clips that are already on the different digital platforms. The cover is accompanied by an illustration by Luis Frometa and the interpreters.

The initiative took place during the long days of the global pandemic, where many artists and producers took the opportunity to exploit their creativity, generating new materials; and pleasantly surprising the fans. The album was recorded between Miami, New York, Colombia, the Dominican Republic and Puerto Rico.

“Tres Perlas” was very famous in 1971. In this case, Carlos Vives was in charge of bringing it to life. It is the beginning of a job well thought out and done with the heart. It has an animated audiovisual work where Vives and the remembered Frometa are observed. There are also three ladies, symbolizing “Santa Marta, Barranquilla and Cartagena”, present in the song.

Remembering the golden age

The singer is remembered for his great successes, as well as his great love for Colombia and Venezuela.

Luis María Frometa was the founder of Billo’s Caracas Boys and, for years, he remained at the helm. Starting in the 1960s, they became more famous in Colombia. He took part in family gatherings and renowned events.

Even Pablo Escobar himself, a remembered drug trafficker from that country, wanted to have him in some of his celebrations. In fact, he came up to thank her himself after he sang for his mother’s birthday. However, his children claim that he was not aware of who the hiring was for and if he had known, he would not have wanted to make an appearance.

The Billo’s also had the opportunity to appear at the Bogotá Modelo Prison, after Carlos Orjuela, Frometa’s friend, was confined in one of his cells. The singer did not hesitate to visit his friend. However, he did not allow it. He looked for excuses to prevent me from visiting that place. This was not an impediment for Frometa who ended up showing up at the facilities. For him, they too had the right to enjoy his music. Those who accompanied him affirmed that the energy was incredible and everyone enjoyed the presentation.

The group had great talents such as: Memo Morales, Cheo García, Felipe Pirela, Manolo Monterrey, José Luis Rodríguez, Rafa Galindo, Víctor Pérez and Nelson Henríquez.

Luis María Frometa Pereira, was born in the capital of the Dominican Republic, on November 15, 1915. He got his nickname for a phrase he used very frequently, he called any route that came his way Billo. He started in music from a very young age. Represented the Santo Domingo Symphony and the Firefighters Orchestra Band. So he walked through some small bands, until he reached his first big break. Venezuela was one of the first countries to receive him with open arms and where he was presented for the first time under the name “Billo’s’ happy boys ”´; ignoring the demand of Rafael Leonidas Trujillo, dictator who led his country.

Even when the band disintegrated, Frometa remained in Venezuela. Going through difficulties, economic downturns and a disease that took him away from the stage. However, he returned in style and was consolidated in the memory of those who enjoyed his songs. The contracts did not stop arriving and thus were the beginnings of a band that celebrates 80 years of musical trajectory.

A tribute to history

This is why this 2020 will be a celebration for the issues that moved masses and passed from generation to generation. “Legends” consists of twelve songs and ten originals by the group.

The idea is that Billo’s remains in the hearts of his fans. After 80 years since its creation and some 100 productions are still valid. His repertoire has always been the most varied; It ranges from boleros, guarachas, porros and Dominican merengue. Also, of Caribbean music.

Milly Quezada, a Dominican merenguera with a Colombian heart, was one of the special guests. In charge of interpreting “Sigan Bailando” and was very enthusiastic.

“What I consider to be one of the most contagious and joyful tropical songs that best defines the happy and fun spirit of Latin Americans and especially of us, the Caribbean, who carry the rhythm in our blood. Definitely, the greatest and most important contribution of the Billo’s Caracas Boys was the presentation, diffusion and positioning of the Dominican merengue, which he transmitted with such musical and literary quality, as well as other Caribbean genres that belong to all of us, ” said Quezada.

Carlos Vives also premiered his album song: “Tres Perlas”. He confessed himself a fan of the teacher Fometa and, for this, he is very excited.

“If there is a legendary orchestra, it is Billo’s. I want them to enjoy it, to mourn it, because I know that many will do it, and that the youth discover a great figure in music that is not only from Dominicans, Venezuelans and Colombians, but from all of America ”, said the artist through from your Twitter account. “Participating in this album is as if I had won a prize, I don’t know what, but I feel like a prize,” said Vives.

Legendarios is now available on different digital platforms under The Orchard Music label (on behalf of J&N Records, LLC). Do not miss it!

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Rónald Gómez Original Venezuelan Sonero for the World

Rónald Gómez, One of the most respected young soneros of the New Generation

He belongs to the new legion of young soneros and projects himself as one of the greatest exponents of Venezuelan salsa at the national and international level; I am referring to Rónald Eduardo Gómez Ávila, known artistically as Rónald Gómez, born in Caracas on March 11, 1995, son of Sonia Ávila and Rónald Gómez; his brothers: Jesús Eduardo and Rónner Eduardo.

He completed his high school studies at the Orinoco High School and his university studies at UNEARTE in Caracas.

He has been living in Los Teques for some time and is currently living in Valencia.

The singer and sonero Rónald, started in music since he was 4 years old, when his father, also a musician, invited him to sing the song “Llorarás”, with the free orchestra of the UCV and from that moment he won people over with his charisma and his swing. At the age of 6, he joined the Chiky Salsa orchestra and due to his versatility, he later joined the Porfi Baloa Teenagers, first as a musician and then as a vocalist, and later as a member of the Porfi Klan staff.

Rónald Gómez soneros of the New Generation — Rónald Gómez One of the most respected young soneros of the New Generation

It is worth mentioning that Rónald Gómez, besides being one of the most respected young soneros in our country, has stood out as an excellent sportsman, being a member of the Miranda State Volleyball Team in various national competitions.

Gómez has had the honor of sharing the stage with salsa greats such as: Tony Vega, Maelo Ruiz, El Gran Combo de Puerto Rico, Cheo Feliciano, Ismael Miranda, Hermanos Lebrón, Frankie Vásquez, Hermán Olivera, Adalberto Santiago, Oscar D’León and was a special guest to sing along with Sonora Ponceña and La India from New York.

Rónald has worked with the orchestras La Dimensión Latina, the Dance Orchestra “La Resistencia Salsera de Venezuela”, the Cheo Navarro Tribute Orchestra and currently Los Adolescentes.

Ronald Gòmez One of the most respected young soneros of the New Generation — Orchestra los Adolescentes

Among the countries where Rónald Gómez has represented Venezuela are United States, Peru, Canada, Colombia, El Salvador, Ecuador, Mexico and Cuba.

Some of the songs he has recorded are: “No puedo vivir sin ti”, “Ya la vi” with Bailatino and “No temas al amor” and “Tengo un amor” with Los Adolescentes, which are played on radio stations and social networks.

What are your current projects, Rónald? Carlos, I am currently continuing with the Teenagers and I also have projects as a soloist; I am recording some things on the fly individually, obviously without leaving the orchestra and at the same time I have in mind to enhance the image as Rónald Gómez. Have you recorded any new songs? Indeed, professor, I have recorded some with the Teenagers and as I told you, I am going to record with some guests together with myself; that is going to be good and I hope you enjoy it; in due time I will make them known.

Ronald, where are you currently with the Teen Orchestra? At the moment I am in Miami, last week we were in Los Angeles, San Francisco and Santa Ana.

What can you tell us about your next tour? We are going to Colombia at the beginning of March, we will be alternating with Diego Galé and Maelo Ruiz, then we will be on a break there in Venezuela and then we will continue with the full tour in the United States, having concerts in: Houston, Utah, Ohio, among many other cities.

Finally, Rónald tells us that he feels satisfied by his successes at a professional level and wishes to continue to succeed inside and outside our country, with the support of all his family, musicians, friends and all the salsa musicians who enjoy his presentations.

It is important to emphasize that Rónald Gómez is characterized by his simplicity, professionalism and gift of people who will surely make him one of the greats of Latin music.

From “Salsa Escrita” and International Salsa Magazine, we wish Rónald the best performance and he always counts on us.

To contact Rónald Gómez, you can do it through the Instagram: Ronaldadolescentes.

Ronald Gomez soneros of the New Generation — The singer and sonero Rónald Gòmez

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