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Are You An Independent Artist?

AWAL Could Be Your Option

Concert with people raising arms with light blue background — Kobalt Label Services (KLS) acquired the digital distributor AWAL in December 2011.

AWAL is a digital distribution company that guarantees independent emerging musicians a greater presence in all major

AWAL works with three modalities adapted with agreements to three different styles of artists: AWAL Core, AWAL+, and AWAL Recordings.

AWAL Core: This modality is created for independent artists with a career. Each musician takes home most of his income (85%), remains in control of his creations, has built a community, contributes information on his story in interesting ways, and bypasses long-term contracts. In summary, AWAL Core is for influencers in music who reach notoriety such as: “The TikTok cover exceeds 250,000 visits in 10 days” or “Reaches 100,000 monthly broadcasts on Spotify”.

By entering this mode you have the following support from the distributor:

Distribution: They are responsible for providing the material to the world’s main stores and digital providers (DSP – Digital Service Providers
Multiplatform Streaming Statistics (AWAL Analytics): Convert real-time streams into insights with proper skip rate analysis for plays, completions, playlist history, and much more using a complete and advanced music streaming platform.
A&R Discovery and Upstream: The multidisciplinary team assigned by creative artists and repertoire, monitors and finds constant opportunities to help them continue to climb more ground in various interesting ways in the musical field and in this way continue to attract attention on multiple platforms.

Multiple albums in red, blue, and black colors — AWAL stands for Artists Without A Label

AWAL+: In this category is a smaller group of artists that the company believes are on the brink of fame. Two examples of musical milestones found in this line are: “Debut EP Sensitive exceeds 30 million streams” or “Naika achieves high-profile sync placements in global Apple and FIFA ads”.

Generally, the method of entry into AWAL+ is through a lawyer or manager.

Once a member of this category, the artist will have a more personalized strategy with a combination of services:

Label Management: Designed to perfect the campaign strategy and ensure that the musician is always aware of the news and better options to promote his creations.
Funds: Includes project financing. When the company considers that the creative has enough force, they will contribute funds to materialize the project. However, the artist controls the destination of the budget after the campaign strategy made by the company.
Synchronization and DSP compatibility: This service offers synchronization and playlist promotion, that is, the global AWAL team will look for the best opportunities to put music in playlists on major digital platforms, as well as on movies, TV, commercials, feature film trailers, and other areas where he/she can reach a milestone and get more exposure.

Dozens of AWAL artists earn over $ 1Million Streaming every year (2020 Figures)

AWAL Recordings: In this last stage the singer can make his album with the company’s record label under his terms, but for whom is this benefit made? For all those artists who are constantly on the rise on the different digital platforms. As a sample, I leave you these two headlines of production and a musician for reference: “Gray Area wins the nomination for the Mercury Award, NME Award for Best British Album, and Ivor Novello for Album of the Year” and “Girl in Red gets one billion views before releasing her debut album”.

The Services of this stage are:

Financing Plus: Here the singer-songwriter must approve the budget for marketing. She/he maintains creative control and 100% of her/his copyright. Likewise, AWAL will take a percentage of the income that depends on the contract by mutual agreement, but they ensure that the artist obtains the majority percentage.
Global Marketing: The Company’s global marketing team will guide everything from digital campaigns to brand collaborations, social implementations, and whatever is necessary to propel the project towards the top of the popularity charts of all digital platforms.
A&R and Global Promotion: With this service, you will be able to maximize the dissemination of the project by making use of partners and commercial places with greater relevance, advertisements on music platforms such as Apple, be part of the best charts, and be on the programming grid of the best 40 radio stations.

You Can Also Read: What do you know about Kobalt?

How Can You Become An AWAL Member?

Cold War Kids at night concert — American band Cold War Kids is a member of AWAL

In August 2020, the distribution company announced that many of its artists were earning more than $ 100,000 per year per streaming, which is equivalent to an increase of 40% compared to 2018.

On February 1^st of this year, AWAL

To become a member of this company, you must be selected by the differently trained professionals who are in charge of choosing them according to the following characteristics:

Quality: You must have a mixture of three skills: exponential Creativity, maximum Originality, and overflowing Talent.
Fans participation: A good base of engaged fans is essential because the number of transmissions on platforms such as YouTube, Spotify, and Soundcloud will be quantified with the number of followers and subscribers. They will also analyze the number of fans on associated Social Networks such as Instagram, Twitter, and Facebook. In addition, they will be attentive to musicians with successes in live presentations and tours that confirm the power of a massive convocation.
Breaking the Noise: Each artist must be proactive and create press headlines as well as comments on blogs and music magazines to break the noise of the 20,000 new recordings that Spotify adds daily and be part of the hard-working replacement generation to make his name known.
Support Team: You must have among other work relationships: Manager, publicist, Music Editor, and lawyer. It is not necessary for your team to be made up of all these members, but at least three.
Strong Brand: First, you must have a high degree of professionalism. Having created a brand and being in continuous growth demonstrates the basis of a great effort and commitment to consider and be evaluated.

Although AWAL is selective, its main mission is to partner with creative, passionate, and motivated artists to propel them with their careers on a professional level.

The role of the Spaha Salsa Gallery in Latin music

Spanish Harlem Salsa Gallery y música latina

La Spanish Harlem Salsa Gallery es uno de esos lugares que todo amante de la salsa en Nueva York debería visitar, ya que hay mucho que ver aquí. Este museo cuenta con todo tipo de artículos donados por numerosos artistas de renombre o familiares de algunos fallecidos. Esta colección de valiosas posesiones ha dado como resultado un conjunto de objetos invaluables que dejarán fuera del agua a cualquiera que visite las instalaciones de una institución tan especial.

La Spanish Harlem Salsa Gallery, también conocida como Spaha Salsa Gallery, se puede definir como una institución de carácter cultural cuyo propósito principal es servir como un recordatorio de lo grande que es nuestra cultura, especialmente nuestra música. Tanto los residentes como los visitantes de East Harlem, Nueva York, pueden aprender sobre el género de la salsa y sus raíces siempre que lo deseen. Todo gracias a una gran cantidad de herramientas, información y muchas iniciativas con las que los interesados conocerán de primera mano todo tipo de datos interesantes sobre la salsa.

Otro de los grandes objetivos que persigue este lugar es la búsqueda del conocimiento sobre la música latina y los artistas involucrados para ofrecerlo a todo aquel que decida visitar sus instalaciones. Es por ello que tanto su presidente Johnny Cruz como el equipo que lo asiste se han encargado de crear una galería inclusiva y diversa en la que se puede apreciar hasta dónde ha llegado el talento hispano de la mano de sus máximas estrellas.

Johnny Cruz tocando los timbales — Johnny Cruz, director de la Galería Spaha Salsa

Papel de la Galería Spaha Salsa en la difusión de la cultura latina

The role played by the Spaha Salsa Gallery in the dissemination of Latin culture is very important, since these institutions are the ones that manage to arouse the interest of the inhabitants of Harlem and other nearby sectors towards one of the most representative musical genres of Latinity. This has made many other cultural institutions to use this gallery in order to awaken a higher interest in its own activities, which shows extensive cooperation between those who seek to promote anything Latin-related at all costs.

Fortunately, our work is not that complicated to carry out because too many tourists visit New York every day and many of them know that this city was the birthplace of the biggest salsa movement in history, so they are always looking for cultural sports in which you can find information about this set of rhythms and how it emerges in the public arena.

Instruments donated by La Sonora Ponceña — Some instruments donated by La Sonora Ponceña

Who Johnny Cruz is

Johnny Cruz is the founder of the Spaha Salsa Gallery, but there are many other facets by which this talented Puerto Rican is known in the entertainment industry. Cruz is a famous musician and record producer who has worked and make friends with a wide number of artists from all genres, by providing him with the platform to create a true sanctuary for Latin music lovers.

One interesting fact about the museum is that it is located on the plot where a hardware business owned by Johnny’s father used to function, which was made into something completely different thanks to the genius of his son long after. Today, that place contains several of the most invaluable objects in the history of salsa and whose relationship with some of the greatest figures of the genre is legendary.

Migdalia Sanchéz joins Johnny Cruz and his programme

Migdalia Sánchez, director of Latino 99 FM

Recently, it has been reported that Migdalia Sanchez, director of the radio station Latino 99 FM, has decided to broadcast the programme hosted by Johnny Cruz at the same time so that all its listeners can enjoy the talent of the entertainer and his exciting interviews. The Johnny Cruz Show will be broadcasted on Saturdays from 9 to 10 p.m.

Enlace al sitio web oficial de la galería Spaha Salsa: spahasalsagallery.com

Por: Johnny Cruz corresponsal de International Salsa Magazine en la ciudad de Nueva York, Nueva York

Pending, Cancun Salsa y Bachata Fest 2021 is coming up now

One of the best-known Mexican cities, we have Cancun known on a tourist level for having the best beaches in the world, not to mention that you can enjoy exciting and entertaining water activities, such as: diving, snorkeling, kayaking, catamaran or speedboat rides, flyboard, windsurfing and paddle board, which take place both in the Caribbean Sea and in the Nichupté Lagoon; It is also recognized for its wide variety of annual Latin rhythms events that take place.

Cancun Salsa Bachata Festival 2021

Cancún Salsa y Bachata Fest 2021:

For this year 2021 worldwide some countries, especially in North America, have begun to open their doors in small numbers of course, such as academies, clubs and others began to hold and open events (festivals and / or congresses); and in Mexico the Cancun Salsa & Bachata Fest 2021 is coming, which will take place on September 2 at 4:00 p.m. UNK and will last until September 5 at 7:00 a.m. UNK, an event that finally breaks the standards of the confinement at home due to the Covid 19 pandemic in Mexico, however it complies with all the security measures for its participants and / or the public, which is the most important for its realization.

During these great days you will be able to enjoy workshops, a pool party, incredible shows and much, much social dancing, ending with the party that will last until dawn, this dynamic congress will be held this year in ?????? ???? ?????? a beautiful 4-star Resort located at Blvd. Kukulcan KM. 11.5, Punta Cancún, Hotel Zone, 77500 Cancún, Q.R., Mexico; where they tell us that the attention to their clients is excellent and that they have everything at their disposal, now if you want to have more details of what they have in the hotel you can contact them through their phone +1 682-606-8322 or through panama jack resorts

The soloist bachata champion will be participating, prescribing doses of bachata as he goes by, Dr Bachata Armando Garcia Barranco @ SalsaBrosoOo together with Rachelle @Rachelle will be sharing with all of us, there will also be the teacher of teachers Francisco Vazquez, the biggest rumbero in the house and the King of Salsa Rumbero de Corazón, visionary, pioneer of the Los Angeles style (salsa on1) that is danced all over the world. Choreographer of Los Rumberos Dance Company who accompanies them for more than 4 consecutive years.

The Cancun Salsa & Bachata Fest this year will have many activities which will last the entire 24 hours of these 4 days, which will be sponsored by its main host Bachata Sensual Radio where we can know the progress of their activities and how the festival continues; they tell us that “it is a pleasure for us to present the next guest, since we never stop learning with all his teachings, a human being who has much to continue contributing to the new generations of our salsa community.”

If you want to know more details about the Cancun Salsa & Bachata Fest 2021 event and / or festival, follow them and contact them through the following pages and / or social networks and do not run out of your space, you have to participate:

Facebook: @ CancunSalsaBachataFestival
Correo: [email protected]
Phone: +52 9982461002

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Alicia Muñoz, composer and vocalist extraordinaire from the island of Encanto

Greetings, consistent salsomanos and regular readers of International Salsa Magazine / www.salsagoogle.com, for us it is an honor to be with you again and on this occasion a pleasure to introduce you to an extraordinary composer and vocalist from the island of Borinquen, Alicia Muñoz.

Welcome, Alicia to International Salsa Magazine / www.SalsaGoogle.com, where we are constantly projecting and promoting the artists that stand out in our Latin music and we would like to share and learn more about your career and projects.

composer and vocalist extraordinaire from the island of Borinquén, Alicia Muñoz. — Alicia Muñoz Composer and vocalist from the Isle of Enchantment.

Thank you very much Carlos, for giving me this wonderful opportunity to be present in this media, where great exponents of salsa have interacted with special affection and shared their experiences.

Alicia, previously you told us that you were born in the town of San Sebastián de las Vegas del Pepino, in Puerto Rico, a region of great art on the island of enchantment?

Indeed, Prof. Carlos, I was born in that wonderful place, famous for its handicrafts, its Maguey hammocks and also recognized for being the birthplace of artists such as Sophy Hernandez, Alfonso Velez, Nito Mendez, as well as the composer Angel Mislan.

Amiga Alicia, we would like to know about your beginnings in music and when you started to develop your artistic career, and why your inclination for the musical genre of salsa?

In 2013, specifically on April 8, I debuted my album "Sin dudas" at the Luis Aymat Cardona Coliseum in the event "Jugando con las estrellas", along with renowned artists, among them: Michael Stuart, Abraham Velasquez, Bangi (Grupo Mania) and Boxing champion Tito Trinidad. — Alicia Muñoz Composer and vocalist from the Isle of Enchantment.

Wuaoo! of course, well professor, let me tell you that at the age of 4 years, my teacher, knowing the initial talent I had for singing, accompanied me and looked for places for me to sing, such as patron saint festivals, family events, and festivals, such as the now-defunct festival of San Sebastian, I had a great satisfaction thanks to God almighty, to win many awards for my voice, even as a little girl and I got to sing with the traditional group “Estampas Pepinianas”; but always salsa, as a good Puerto Rican I carry it in my veins.

Interesting start, and could you tell us when you begin to venture into the professional field and especially your first recordings?

Well, in 2013, specifically on April 8, I debuted with my album “Sin Dudas” in the coliseum Luis Aymat Cardona in the event “Jugando con las Estrellas”, along with renowned artists, including Michael Stuart, Abraham Velasquez, Bangi (Grupo Mania) and Boxing champion Tito Trinidad; there in that show I was cheered by the sovereign and with good praise for my musical work, let me tell you Carlos that my first musical production entitled “Alicia 2004”, had a very good acceptance Connecticut and then in Springfield Massachusetts. Later in 2009, I recorded my second production, which for personal reasons I did not release, but it sounded and sounds in radio stations and dance clubs; and among these songs are: “Que lloren” by Yvy Queen, “Bandido” by Ana Barbara, “Todos me Miran” by Gloria Trevi, “Báilalo, Báilalo” of my authorship, “Condenada a Tu Amor”, “Perdida a tu Amor” and “Cuéntale”. All of them were played on radio stations in Colombia, Uruguay, Peru, Dominican Republic, France, Spain, Puerto Rico, and the U.S. Ah! Friend Carlos, let me tell you that on February 14, 2015, a compilation of my previous musical productions was released, entitled “Que me pasa”.

Excellent Alicia, And as for these last 5 years, you have made recordings for the salsa and dancing public?

in 2018, I presented the singles: "Fácil" and "Pido Señor"; in 2019 "Cruzando Fronteras" and in 2020, "Salsa para el Cielo". — Blessings to all, I love you all very much, your friend, Alicia Muñoz

Indeed, in 2017, I released my single “Te Pido Señor”, which quickly climbed to the top of the Hit Parade of Latin music, then in 2018, I presented the singles: “Fácil” and te “Pido Señor”; in 2019 “Cruzando Fronteras” and in 2020, “Salsa para el Cielo”.

We understand Alicia, that a few days ago, you released your first single “Mi Lugar”, where you manage to mix the freshness of your angelic voice with the swing and flavor of good salsa for music lovers and dancers, tell us about it:

Very well, friends International Salsa Magazine / www.SalsaGoogle.com, and thanks to you, professor Carlos Colmenárez, I want to present you, my new song “Mi Lugar”, which is a composition by Jorge del Valle, arrangements and musical direction by Víctor Gámez, mixed and mastered under the hands of Jose Guerrero from Josmastering Studios Venezuela and with the masterful instrumentation of different musicians such as Luis Ruiz on trumpets, Johan Escalante on trombones, Euro Zambrano on percussion, Victor Gamez on piano, Chelo Bolivar on bass and Venezuelan Marcial Isturiz, on backing vocals; by the way, this work was recorded at A & R Recording Studio, M.A; so I hope it is to your liking and you can enjoy it on digital platforms.

And finally, friend Alicia, we want to wish you the best of success in your excellent and ascending artistic career and to our readers, we recommend you to follow your songs, which are full of message and Latin flavor. From Venezuela and all over the world we send you our sincere congratulations for your perseverance, professionalism, and interpretative quality; you are a pride of Puerto Rico…

Very grateful for those words, Carlos, and a big kiss to all those readers International Salsa Magazine / www.SalsaGoogle.com, which, I will carry in my heart through my melodies that with much affection I bring to enhance our Latin music; for bookings and contact you can do it through my representative Alicia Muñoz from New York City, at + 1 (203) 632-7427.

Blessings to all, I love you all very much, your friend, Alicia Muñoz.

Article of Interest: Gerson Aranda “La Tabla de Caracas”

By: Carlos Colmenárez Correspondent in Venezuela

International Salsa Magazine

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2nd Annual Bay Area Latin Jazz Festival brings news

Castro Valley will be the scene of the best jazz event you can find

After so many months of confinement due to the pandemic, which has ravaged the world, Castro Valley, California, will become the scene of a spectacular event that will make jazz and music lovers in general very happy. It turns out that, later this month, the second edition of the Annual Bay Area Latin Jazz Festival will take place, whose surprises will blow attendees out of water.

The logo of the Bay Area Latin Jazz Festival

In this new edition, the event is expected to be an important contribution to jazz as a musical genre, but it will not be the only musical style that attendees will enjoy, as organizers have made every effort to make the festival as varied and diverse as possible. This means that there is a planned special emphasis on the Latin American and Caribbean influences that have made this genre what we know today, so the mixture of cultures that will be present there will be unbelievable.

The space destined for sales positions and counters will include businesses, food sales, handicrafts, community organizations, among many other things. However, the main attraction will be the great group of artists who have been invited to the Annual Bay Area Latin Jazz Festival, among which we can include Oscar Hernandez and his quintet Alma Libre, Bobi Cespedes, Carlos Rosario, Ricky’s Grupo Afro-Nativo, Rene Escovedo Latin Jazz Ensemble and much more. In addition, the festival will be attended by broadcaster Luis Medina, who kindly spoke with us and provided us with all this valuable information.

Mr. Medina from KPFA Radio’s Con Sabor and WorldSalsaRadio.com’s Sabiduria Con Tumbao will be the master of ceremonies for the event and DJ during breaks, which will allow those who attend to see Luis in one of his most exciting musical facets.

This is Luis Medina — Luis Medina, Master Of Ceremonies, DJ and musicologist

Montuno Productions and its role in this

Montuno Productions will be the entertainment services provider that will organize this great festival, which guarantees that it will be a success. It must be remembered that this corporation specializes in offering all kinds of services related to Latin music, including promotion, marketing, representation of artists of various genres, assistance in obtaining tickets, website creation and many other things. Without a doubt, this provider is highly reliable and respected in the industry, so it is a fact that its work will not disappoint.

One of the great achievements of Montuno Productions in this time has been the coming together of local small businesses, community organizations and music lovers in one place to create a positive contribution to arts, economy and culture. Benefits to the community, attendees and music lovers will be incalculable.

As for the place, this Latin jazz festival is expected to take place at Rowell Ranch, Castro Valley, California. It is a lovely area surrounded by hills whose access by motorway is quite easy for those who wish to go by car. The place is quite accessible for those coming from Livermore, Dublin and Pleasanton. Those coming from Hayward can be there in just 10 minutes.

With respect to entry costs, this event is a very economical option for those who do not want to spend too much, but want to have a lot of fun. General admission has a value of $30, but can amount to $35 for those who bring their vehicle.

Stage at the Bay Area Latin Jazz Festival in the last edition

Link to the event’s website: https://www.facebook.com/events/rowell-ranch/2nd-annual-bay-area-latin-jazz-festival/595551574740975/

Cost of tickets:

General admission: $30

Parking: $5

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