Marlow Rosado “The Dalí of music” as he is known, closes the year talking about his latest productions and what is coming this 2021.
Marlow Rosado, is a Puerto Rican pianist who has made his way into the salsa genre. A very versatile and creative artist, he has been one of the lucky Latinos to be a Latin Grammy winner. He is an arranger, composer and conductor, his style delves into fusions of Latin jazz and Afro-Cuban traditions. However, he does not hesitate to reinvent himself after each musical production, without losing the flavor that has become his personal hallmark. He leans for the aggressive but fresh and modern rhythm. In addition, he is recognized for his quality productions.
Marlow is a Grammy winner.
“Before the issue of the pandemic, I had released an album … ‘Feminomanía’ a project where the voices are female. The musical production was at its peak, the pandemic arrived and everything came to a standstill, “said the Puerto Rican established in Miami city.
The project concentrated the diversity of different singers of the genre, among them: Carolina La O, Michelle Brava, Brenda K Starr and Aymee Nuviola. In addition, it has 13 songs and the musical participation of Marlow.
Rosado, was one of those artists who took advantage of the global pandemic to the fullest and decided not to lock themselves in apathy. During 2020, he performed two songs that marked his year. They are completely different but were made with the same love and dedication: one of salsa and another of Latin jazz.
Faced with the paralysis of activities worldwide, Marlow opted to enter the recording studio and give life to new productions.
“I went into the studio to produce another album and I started working on two at the same time. From the beginning, he had spoken with singer Frankie Negrón to do a salsa production. The album is called ‘Los colores de la salsa’ in allusion to our surnames Rosado and Negrón. Frankie recently moved to Miami, which made recording easy”, said Rosado.
The artist served as the composer of all the songs, as well as the musical arrangements.
“In the production ‘Los colores de la salsa’ there is a song called ‘Boricuas en Nueva York’ that has that Christmas air and we wanted to release it now to create an energy around those two albums that are coming in February” he added.
“Boricuas en Nueva York” with Frankie Negrón, was distributed under the JN Music Group label. The song has a Puerto Rican salsa rhythm, along with the voices of both singers who emigrated from Puerto Rico to the United States. Rosado was very pleased to work together with Negrón and to give this suitable theme for Christmas.
Marlow Rosado and Frankie Negron.
“Orun” is the following record production, made within the Latin jazz genre and very different from “Los Colores de la Salsa”. With this job he fulfilled a dream he had always had.
“I had always wanted to make a Latin jazz record. I’m a good jazz player and a fan of Edddie Palmieri. I love the career he has made linking salsa and latin jazz at the same time. I made the two albums, I presented them in JN Music Group, they liked them and they quickly told me we want to release them. Both will go on the market in February 2021 ”, said the artist.
The album featured the collaboration of Cuban-born pianist Chucho Valdés and saxophonist Ed Calle. For some, betting on new releases amid the global pandemic was a challenge. However, Rosado took it with good energy and believes that it is not impossible to give them the boost he wants.
“Who knows what happens. Sometimes you make an album at the best times and under the best circumstances and nothing happens. I am positive. I did these two projects in difficult times and look, I got them signed for me. So far I have managed to make the records and have the production company put them out… things that maybe under regular circumstances would not have achieved. We are going to think that this pandemic has come with the happiness that I have been able to make these two albums and that they are going to continue with the push they have been doing so far “, said the musician
Marlow has worked with the best of the industry. He created a song for Yolandita Monge (“Sentimiento Borinqueño”), he has participated in productions by Alejandra Guzmán, Ricky Martin, El Gran Combo, Elvis Crespo, the Puerto Rican Power orchestra, among others. He has also worked with Celia Cruz, Selena, Ricardo Montaner, Olga Tañón, and many more.
Marlow Rosado’s Biography
Marlow Rosado was born and raised in Cataño, in the central area of San Juan in Puerto Rico. Later, he moved to the state of Florida, where he trained in the musical field. He studied up to a master’s degree in jazz.
Rosado is very dear to the children who have known him. In fact, he taught in elementary schools, sharing his passion for music with new generations. His first big break came from being able to work alongside Desmond Child, an American producer and songwriter who has been associated with renowned bands like Aerosmith, Bon Jovi and Kiss. A big leap in his career!
He is the typical Latino who loves his country, and grew up surrounded by his origins. Salsa accompanied him throughout his life. Before he was 10 years old, he was given an electronic organ and it was at that moment that everything changed for him.
He has won two Grammys, an achievement that fills him with great pride.
Marlow and one of his Grammys.
“The Grammys are my before and after in my career. They have given me the right to say: Look, I am right. I have always had my mind outside of what is commercial, making the music that I want to do. The Grammys have given me the right to know that I was right… where my music is going”, he said.
In 2009, together with his orchestra La Riqueña, he recorded his first album known as “Salsalsa”. For Marlow, the team he had was of another level: “The best musicians.” Then, in 2012 came “Retro”, along with his first Grammy Award; “Salsanimal” in 2014; “Harlow Marlow, volume 1” in 2016; and “Feminomanía”.
Harlow Marlow, Vol. 1 mixed elegant style with modern elements and salsa brava. The album was a tribute to his friend Harlow.
“I have a very special respect and affection for Larry Harlow. I have known him for many years. I have worked with him many times. When he came to Miami to play, I put the orchestra together for him. I have an unforgettable memory when I played the Hommy Opera at Lincoln Center. Larry conducted and I played the piano. For me it was an honor. One of the best gifts I have ever received was from him. He gave me the piano that looks like a guitar and I keep it in my studio with great pride. The connection with him is something special ”.
“The Dalí of music” as he is known.
Salsa is its flag and it will continue to innovate within it. Marlow’s career continues to climb. A pianist who has been called “The Dalí of music” because his hands become brushes when he plays the piano, just like the painter’s canvases. Marlow leaves his mark and will continue to give something to talk about. We have no doubts about it!
Carlos Santana was the main Latin artist in this lineup
The world renowned Mexican guitarist Carlos Santana took part in the concert “Peace Through Music: A World Event for Social Justice”, to celebrate the 75 years of the United Nations. This event was transmitted virtually through the Playing For Change Facebook page, the purpose was to gather musicians around the world, who would send a message of peace and justice through their music.
Carlos performed the famous song “Oye como va”, which originally was performed by Tito Puente, but was immortalized in the 70s by the Jalisco-born guitarist. This performance was accompanied by the beautiful landscapes of Hawaii, and the excellent drums of Santana’s wife, Cindy Blackman.
“Music is a mystical medicine that heals the listener from the infection of fear, the infection of separation, of thinking that you are not enough. Music rescues you from thinking like that”, were Santana’s words during the broadcast.
Carlos Santana in Peace Through Music
But Santana was not the only Latin artist to be present at this beautiful event, Tito Puente Jr. and Becky G, also performed their songs and gave their messages about this complicated year. Together with different artists from countries such as Colombia and Brazil who showed the sounds of their land.
Ringo Starr was the other major artist to say present
Ringo Starr, the well-known drummer of the iconic British group The Beatles, was the other artist who attracted the most attention at this event, interpreting a song with many artists around the world called The Weight, where again a call is made for love and peace, a message that Starr has always professed since his beginnings with the Beatles.
“I am honored to be here and to be part of this musical presentation celebrating the United Nations and 75 years of working for peace and justice around the world and I am sure that love was part of this in some way,” he commented during his participation.
Ringo Starr in Peace Through Music
In addition to him, artists such as Annie Lennox and Jack Johnson were also present. The first performed “Here comes the rain again”, a song that was immortalized by the British duo Eurythmics in the 80s. While Johnson commented: “Music has the ability to unite us”, a message that the entire event demonstrated despite being separated by kilometers, technology allows us to enjoy the talent of these renowned artists, who in one way or another only want to bring people together.
The event was organized by the Playing For Change and Blackbird Presents foundations, seeking to give a message of unity and strength in these difficult times for all. In fact, between each presentation you could see messages from many corners of the world, about the fight against covid-19 and its repercussions. Apart from that, the event also had slogans against racism, and of course the power of music in the world.
Music is the result of the creation of a rhythm that tries to convey a message that the artists give to their audience and depending on the voice, the lyrics, the instruments and above all the desire to convey that feeling, they make people want to listen to it and dance to it. The Orchestras became known for being dynamic groups, creators of rhythms and entertainers of the parties; something that cannot be replaced by a DJ or digital music, since recorded music and live music are two different things.
In the state of Falcón, Venezuela is the Piritu Group, who make up the Pirisalsa Orchestra, they are a group of talented young people who, despite their short ages, know how to transmit the flavor of Salsa to their audience. They arose and were educated in schools and through the selection of the most outstanding children in music, they gave birth little by little to the orchestra, being a pleasant and rhythmic sound to the public to date, not to mention that it is a group with many followers full of dreams and musical desires. They mention that “since our first presentation on October 19, 2011 to date we have not stopped working …”.
Pirisalsa Orchestra “contact us”
Currently his manager is Frank Molina, he says “that as a manager whenever he discovers a rough diamond project what he wants is to make it shine to achieve and achieve the dreams of each member and he turns it into a single dream, because the Pirisalsa orchestra is a family … the goal is to get our work to be recognized both nationally and internationally, I have been working for some time, spreading this project both on radio, television and social networks, we also have the support of many artists who believe in this draft. These young people are admirable because at their young ages they decided on this genre that is Salsa ”.
The Pirisalsa Orchestra plays SALSA, with a soft style in its message and its melody, despite the fact that the rhythm is very moving, thanks to the percussion instruments, showing us and maintaining in its music its Latin, Afro-descendant, Caribbean roots.
They have had the opportunity to participate in several important events in Venezuela, such as the PDVSA Salsa Festival held in La Estancia, Caracas in two editions, where they managed to share with great bastions of this genre throughout Venezuela, especially in Caracas, there were also a Festival in Maracay, Aragua and recently at the Whatuyusei Festival in Punto Fijo, Falcón, where they shared with artists such as Omar Enrique, La Melodía Perfecta, Gustavo Eli, Los Bois Servando and Florentino, among others.
However, their goal and desire is to take their music throughout Venezuela and abroad so that the whole world listens to them, appreciates their talent and can be projected as an orchestra, since being on the stage in a presentation they sing full of feeling of love but that if with great elegance, with a fresh, tender language, full of emotion and kindness, but always transmitting his deep love for his homeland Venezuela, being the members of the orchestra mostly young people and children from the town of Piritu, Falcón.
Pirisalsa Orchestra in concert
The Pirisalsa Orchestra and its Manager Frank Colina gave a message to all the new talents, which says “if you have a musical dream, don’t let difficulties stop your path, believe in your virtues, try to be yourself, don’t copy Nobody, be original, offer your own proposal and believe deeply in it, do not stop no matter how harsh the circumstances, fight tirelessly until you break the barriers and achieve your goals. He who perseveres reaches ”.
Harry Fraticelli. Its birthplace was the city of Yauco, Puerto Rico
Its birthplace was the city of Yauco, Puerto Rico on July 6th. He is so proud of it that he proclaims it in every place he visits.
His older brothers distinguished themselves by playing stringed instruments. They would play threesome tunes to lull Harry to sleep during his childhood.
That’s how Harry’s love and inclination to the peculiar strings of the guitar grew.
He demonstrated his ability to play stringed instruments correctly at the age of 12, his brother tutored him in traditional Serenades.
He played the “Maracas” and was the First Voice of the Trio in those performances.
Harry along with his brother Julio Erving and Jose Luis (Cheli) Padilla moved to San Juan in 1962. They formed the Trio Los Altairos.
How many artists of that time debuted in the Tribuna del Arte Program of Don Rafael Quiñones Vidal. They won First Prize and Harry was recognized with a professional musician.
Thus he expanded his musical art. He learned to write musical arrangements, play bass and various string instruments. He stood out as the first voice in the trios. He cultivated and perfected his style with self-discipline.
He joined the pop ballad group Aidita Viles and Los Del Río with Máximo Torres in 1964. They presented their musical show at the Caribe Hilton Hotel for several years. They also performed in all the towns of Puerto Rico.
The maestro, Máximo Torres offered him the great opportunity to record as a soloist in 1969. Maximo created the band “Los Barbarians” and with them Harry recorded his first album with the title “El Mamito”. The song “El Mamito” included in that album was the one that made him famous and internationally recognized as a performer in the Salsa genre.
He then recorded the bolero “Te Pido Perdón” with great success. The song “Temeridad” became one of the public’s favorites very soon. Harry Fraticelli and Los Barbarians participated in recordings and performances with distinguished figures of Puerto Rican entertainment such as: Héctor Lavoe, Richie Ray, Bobby Cruz, Willie Colón, José Miguel Agrelot and Tito Rodríguez, among others.
Harry was the moderator of two radio programs in Yauco. He interviewed great figures of Puerto Rican entertainment such as the illustrious composer Don Pedro Flores, comedians José Miguel Agrelot and Adalberto Rodríguez “Machuchal”, among others.
The phrase “in recognition of being a Yaucano who through music has raised the name of the people who saw him born” have left in Harry a pleasant and unforgettable memory. The protocol acts were in February 2004.
The Virtuous Harry Fraticelli
He has participated in multitudinous artistic spectacles next to recognized figures of our show business: Cristian Castro, Chucho Avellanet, Danny Rivera, Ednita Nazario, Gilberto Santa Rosa, Julio Ángel, Lucecita Benítez, Manny Manuel, Máximo Torres y Los Murcianos, Papo Valle and his Trío Borinquen, Pijúan and Los Baby Boomer Boys, Tato Díaz and his Drim Tim Trío, Tavín Pumarejo, Trío Los de San Juan, among others.
He has displayed his musical talent in prestigious hotels such as the Caribe Hilton, Condado Plaza, Courtyard Marriott, Embassy Suites, Four Points By Sheraton, Holiday Inn, Intercontinental, La Concha, Marriott, Radisson, Ritz Carlton, Sheraton Convention Center, Travelodge, etc.
He participates as a professional singer in the group Los Baby Boomer Boys. He participated in the two recordings of the CDs: “Bohemia Bailable” 2010 and “Solo Pa’ Los Jóvenes de Corazón” 2014.
The outstanding salsa musician Joe Quijano invited him to join as a singer in 2011 for the musical production with unreleased songs by Tite Curet Alonso. He performed as a soloist the song “Te Amé”, in the salsa genre on the CD, “Lo Inédito de Tite Curet Alonso 50 Años Después”, in duet with Paquito Guzmán on “Nube Negra” and participated in the chorus.
He has performed as a soloist in fifteen (15) musical productions during his professional career, but has participated in countless recordings as a Guitarist, Requintist, First, Second and Third Voice.
As a trios music lover he offered his time for several years in the position of Secretary of the “Puerto Rico Trios Music Foundation”.
He participated in the program “Así Canta Puerto Rico”, with the prestigious producer Luis Vigoreaux, Son, transmitted by Channel 6 and in the United States by WAPA AMERICA. She was the First Guitar and Second Voice of the beloved artist Tavín Pumarejo during the last 20 years of Tavín’s artistic career. They played typical Puerto Rican music and boleros.
Harry was the Music Director on the musical project “El Gran Sentimiento de Fufi Santori” (Fufi Santori’s Greatest Feeling) which contains eleven (11) songs by Puerto Rican sports star, José “Fufi” Santori (RIP). The CD was released in May 2011.
Harry Fraticelli has made fifteen (15) musical productions as a soloist during his professional career
Harry was awarded by the Institute of Puerto Rican Culture with the Trio Musician of the Year Award in its 18th edition. The events took place at the Paseo de las Artes in Caguas in February 2013.
He produced his CD Harry Fraticelli y sus Amigos on 11/2013. He performs traditional tunes as a soloist, with his Trio and shared honors with the incomparable Tavín Pumarejo who agreed to come out of his self-retreat to participate. Harry and Tavín formed the “Dúo Poca-Jontas” which was very popular with their fans in Puerto Rico and the United States.
The Casa Museo de la Música Amaury Veray in Yauco included Harry in the Galería de Músicos Yaucanos on 10/2014. He is listed alongside such famous compueblanos in the art of music as Amaury Veray, Kike Lucca and Johnny Albino among others.
The song Son Pa’ Barrio Obrero and other of his hits continue to be heard in Colombia. The successful presentation of 3/2014 in Cali, Colombia revived in Harry the desire to return to his roots in “Salsa”.
That was why he decided to record a single with the starring participation of the talented Jerry Rivas on the Tres. The single includes the bolero rhythmic Flor Pálida and Puras Mentiras in the Salsa genre.
Harry Fraticelli was chosen among more than 500 international singers for the Maximum Image Award 2014-2015 in the category Voice International Impact of Venezuela in July 2015. He competed with prestigious singers such as Franco De Vita, Chayanne, Myriam Hernandez, Valeria Lynch, Ricardo Arjona, Samuel Hernandez, among others. He obtained an honorable second place with the highest vote obtained by a Puerto Rican until 2015.
Harry conducted for 2 years the program “Harry Fraticelli De Todo un Poco” in (Emisora Sol Latina de Buenos Aires) through the “Web” since 2015. His audience was over half a million people on the Internet.
It participated in the 60th Cali Fair in December 2017 on a spectacular stage. There he presented his concert in front of an audience of more than 10,000 people. Harry felt great emotion when he noticed the large audience and began to sing the song “Soñando con Puerto Rico”. He was accompanied by the BoleOro Orchestra conducted by Carlos Cordoba from Cali, Colombia.
Harry Fraticellis is the Music Director of Harry Fraticelli and his
He is the Musical Director of Harry Fraticelli and his Trio which he maintains simultaneously with his other artistic projects. They perform in hotels and in private activities.
He offers musical and cultural shows with varied options:
– Harry Fraticelli “One Band Man”
– Harry Fraticelli in Bohemia
– Harry Fraticelli to Duo
– Harry Fraticelli and his Trio
– Harry Fraticelli and his Combo
– Harry Fraticelli and his Conjunto de Música Típica
– Harry Fraticelli and The New Barbarians
He produces and hosts his weekly program Harry Fraticelli y sus Amigos on Radio WIPR Maxima 940 AM with interviews to personalities of our show, anecdotes and live songs with a large local and international audience since 2/2018.
Harry Fraticelli returns to the stage with his new CD that includes Salsa Gorda, Son Montuno and Boleros with the title Harry Fraticelli y Los Nuevos Barbarians.
He has the participation of Gilberto Santa Rosa, Jerry Rivas and Tony Rivas’ choirs and a select group of excellent musicians. He hopes to complete the production in 2020.
(The recording has been stopped due to the Covid Pandemic)
He returned to producing and conducting the Harry Fraticelli Show De Todo Un Poco y Más… on Thursdays at 8:00 P. M. Sol Latina Broadcast (www.emisorasollatina.com.ar) on 6/2020.
Although he remains isolated by COVID’s Pandemic regulations, as soon as conditions allowed he organized a Bohemia for Paquito Guzman during his convalescence. Together with Gilberto Santa Rosa, Jerry Rivas made the great bolero player Paquito Guzmán vibrate with emotion. (https://youtu.be/OnBN851O9DQ )
That day, Paquito Guzmán asked for another bohemian to be brought to him, but with the songs of his idol Cheíto González. He did the same and was pleased with the San Juan Trio (Luis Díaz, Tony Bermúdez and Harry Fraticelli). That day he enjoyed the improvement in his health and they managed to get Paquito Guzmán to join the trio on several occasions. (https://youtu.be/wXDgmdVWMI8 )
Harry has mastered the performance of ALL tropical genres, has the virtue of integrating with other singers and musicians without rehearsal. He is distinguished in the musical environment as a virtuoso in the Guitar, in the Requinto and in the Bass. In addition, he plays the Maracas perfectly.
Harry is multifaceted, a stanchion, has a high level of performance and is very professional. His artistic talents, his human quality in combination with his musical knowledge have earned him respect and high esteem locally and internationally.
He is also an exemplary citizen with an excellent reputation. He has kept his professional and personal life free of scandals or negative remarks.
Harry Fraticelli is grateful for the appreciation, support for his artistic career and positive feedback he receives through social networks and in his activities.
It has the participation of Gilberto Santa Rosa, Jerry Rivas and Tony Rivas’ choirs and a select group of excellent musicians. He hopes to complete the production in 2020
Record labels that bet on the first Latin singers in the United States
Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.
Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!
Record Labels of Latin Music
These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.
In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.
For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.
Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.
Record labels that bet on the first Latin singers in the United States
Fania Records
In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.
Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.
The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.
Alegre Records
It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.
Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.
Capitol Records (EMI Latin)
It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.
Discos CBS International
Record Label of Latin Music
At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.
Warner Music Latina (WEA Latina)
The world of Latin Music Record Labels
It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.
It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of
Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.
The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.
Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.
The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.
What will be the next step for songs in Spanish within the United States?
