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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America — Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra — An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

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Jimmie Morales a conguero for the history of Afro-Caribbean music

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents

Jimmie Morales was born in Bridgeport, Connecticut to Puerto Rican parents.

He spent his early childhood listening to American popular music on the radio, and it wasn’t until 1967, when his family moved to Puerto Rico, that he became fascinated with Caribbean music, especially the salsa genre.

Jimmie’s first foray into music was with the guitar, but his father gave him a bell and, later, a conga drum that would become his main artistic fascination.

He learned of his interest by listening to Cuban, Puerto Rican and New York salsa records; also to congueros such as Milton Cardona, Eddie Montalvo, Patato Valdés, Cándido Camero, Mongo Santamaría, Johnny Rodríguez and his favorite: the late Ray Barretto.

In a very short time, he found himself making inroads with local bands, and sharing his talent with the renowned singer Tito Allen.

Jimmie Morales' memoirs Mr. Slap — Jimmie Morales Mr. Slap

Jimmie Morales and his experience with Willie Rosario

In 1978, Jimmie joined the popular rhythmic band of maestro Willie Rosario, and for eight years obtained what he considers his best formal training in the music industry.

Concurrently, he began an impressive career as a top-level studio musician, achieving outstanding participation in performances by the most important artists of the salsa genre, including Marc Anthony, Gilberto Santa Rosa, Roberto Roena, Oscar D’León, Lalo Rodríguez, Eddie Santiago and Frankie Ruiz, with whom he collaborated on each and every one of his solo recordings.

The sound of this great percussionist, his impeccable rhythm and his solid accompaniment defined him and have placed him convincingly as one of the most influential congueros of the last 30 years.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and salsa connoisseurs worldwide — Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera

Trajectory with Gilberto Santa Rosa

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario’s band to become the most prolific salsa singer in the last 25 years.

Since then he has traveled throughout the Americas, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist. Jimmie Morales has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others.

He is currently promoting his line of congas sponsored by the Remo Company. As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican and Latin American people. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

In 1986, he joined a young Gilberto Santa Rosa, who had left Mr. Willie Rosario's band to become the most prolific salsa singer in the last 25 years. — Jimmie Morales is currently promoting his conga line sponsored by the Remo Company

Since then, he has traveled throughout the American continent, Europe, Japan, Taiwan and South America offering percussion workshops and accompanying different artists in a consistent and successful career as a percussionist.

Jimmie has also accompanied great artists such as Willie Colón, Ismael Miranda, Tito Nieves, Juan Luis Guerra, Grupo Niche and Jerry Rivera, among others. He is currently promoting his line of congas sponsored by the Remo Company.

As if that were not enough, this talented conguero enjoys the genuine respect and appreciation of the Puerto Rican people and of salsa connoisseurs worldwide. His humility, his affable treatment and his charisma, together with his musical virtuosity, make him worthy of an indisputable place in the history of salsa.

A conguero for history Jimmie Morales’ memoirs

“Mr. Slap”

Bella Martínez (Author)

That originality of Willie Rosario must have influenced Jimmie's impeccable style. — Jimmie paid for the luck that accompanied him at that crucial moment with an immense dose of vocation.

When all the congueros were imitating the king of the hard hands, Ray Barreto, Jimmie manages without intending to be the one chosen by the master Willie Rosario to accompany with the conga the tuning that Rosario had already established.

That Willie Rosario originality must have influenced Jimmie’s impeccable style.

Let’s not forget that when all timbaleros were imitating maestro Tito Puente, that irreverent coameño – maestro of maestros Willie Rosario knew how to be original.

Jimmie repaid the fate that accompanied him at that crucial moment with an immense dose of vocation.

And that stroke of luck in the leather didn’t manage to erase the humility of his being.

I invite you to read what I have managed to compile about Jimmie Morales, whom, with your authorization, I show in this work that pretends to be a summary of the life and work of this incredible musician.

Here you will also see that in spite of his perennial shy smile, his hands of stone do not give a break nor allow tropical music to ignore his monumental influence.

Jimmie, the human being who communicates through the leather of his conga, presents us with the musical strength he continues to share with the world. I am deeply grateful for the introspection and candor of his testimony.

I recognize that I am fortunate that Jimmie has agreed to give me part of his voice and to perpetuate this story. I insist that it was a sin not to share this legacy before, but now it was Mister Slap who beat the drum.

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Peace Through Music

Carlos Santana was the main Latin artist in this lineup

The world renowned Mexican guitarist Carlos Santana took part in the concert “Peace Through Music: A World Event for Social Justice”, to celebrate the 75 years of the United Nations. This event was transmitted virtually through the Playing For Change Facebook page, the purpose was to gather musicians around the world, who would send a message of peace and justice through their music.

Carlos performed the famous song “Oye como va”, which originally was performed by Tito Puente, but was immortalized in the 70s by the Jalisco-born guitarist. This performance was accompanied by the beautiful landscapes of Hawaii, and the excellent drums of Santana’s wife, Cindy Blackman.

Carlos Santana in Peace Through Music — Carlos with his wife Cindy Blackman.

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“Music is a mystical medicine that heals the listener from the infection of fear, the infection of separation, of thinking that you are not enough. Music rescues you from thinking like that”, were Santana’s words during the broadcast.

But Santana was not the only Latin artist to be present at this beautiful event, Tito Puente Jr. and Becky G, also performed their songs and gave their messages about this complicated year. Together with different artists from countries such as Colombia and Brazil who showed the sounds of their land.

Ringo Starr was the other major artist to say present in Peace Through Music

Ringo Starr, the well-known drummer of the iconic British group The Beatles, was the other artist who attracted the most attention at this event, interpreting a song with many artists around the world called The Weight, where again a call is made for love and peace, a message that Starr has always professed since his beginnings with the Beatles.

Ringo Starr in Peace Through Music — Ringo Starr with his drums.

“I am honored to be here and to be part of this musical presentation celebrating the United Nations and 75 years of working for peace and justice around the world and I am sure that love was part of this in some way,” he commented during his participation.

In addition to him, artists such as Annie Lennox and Jack Johnson were also present. The first performed “Here comes the rain again”, a song that was immortalized by the British duo Eurythmics in the 80s. While Johnson commented: “Music has the ability to unite us”, a message that the entire event demonstrated despite being separated by kilometers, technology allows us to enjoy the talent of these renowned artists, who in one way or another only want to bring people together.

The event was organized by the Playing For Change and Blackbird Presents foundations, seeking to give a message of unity and strength in these difficult times for all. In fact, between each presentation you could see messages from many corners of the world, about the fight against covid-19 and its repercussions. Apart from that, the event also had slogans against racism, and of course the power of music in the world.

Los Angeles salsa and its origins

Salsa and its origins

Salsa is a musical genre of Latino origin that has become very popular around the world thanks to the enormous number of artists who have been responsible for spreading it far and wide. Neither salsa or any of the other genre remains static in time and this is because all the transformations and combinations suffered at the years begin to pass. This has given rise to a number of new styles that have also been spreading to many countries thanks to those interested in learning to dance them.

How Los Angeles Salsa Originated

Los Angeles salsa and how to dance it — Two people dancing Los Angeles salsa

One of those styles is Los Angeles salsa, which is named after the city where it was born. In Los Angeles, United States, a family of Mexican origin was directly involved in the origins of this style of salsa. Francisco Vásquez, who spent a significant part of his life in Los Angeles, was delighted with the way many of the greatest dancers of those years danced in nightclubs.

Around this time, this man began to mimic the movements made by these dancers, to perfect them and to add other Hollywood dance steps. After all this process experienced by Francisco, he gave rise to what would later be known as On1. Sometime later, Francisco would teach his brothers what he learned in these clubs, which gave origin to what would become a family business known as Los Rumberos. These brothers were real important in the expansion of this salsa style, but there were many other professional dancers and lovers of Latin culture who have created other companies focused on promoting many musical styles from Latin America.

A very important thing to say about this salsa style is that it was neither the only nor the first salsa rhythm to become famous around the world, as New York salsa has also become very popular in recent years and includes some of the sounds present in tango, jazz, among others.

The presence of Los Angeles salsa in Europe

A type of salsa that only emerged at the local level has become one of the most sought-after musical styles by European music festivals to give them a privileged place in their respective programs, which implies that Latin music has already expanded in its multiple variants to every corner of the Old Continent.

One of the most important reasons why this style has become so famous is the richness of its steps and the varied movements in relation to other typical dance forms of salsa. If Europeans were already very interested in Latin rhythms, such a diversity of rhythms and styles makes them even more curious about our musical culture.

These competitions and festivals held around Europe are very striking and prestigious, as they invite locals to learn to dance different rhythms in order to be eligible for one of the luxurious prizes offered therein. The best of all this is that these competitions include all levels, so you don’t have to be a professional dancer to have a good time and gain one or another recognition.

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Salsa as a reflect of social inequality

Salsa is more than a musical genre

Salsa is only viewed as a musical genre of Latin American origin that relates to Spain in the wrong way for many people, but it is much more than this. In the same way, we can talk about salsa as a set of Caribbean rhythms and styles amongst which we can find mambo, rumba, guaracha, among others. Nowadays, both definitions are now known to encompass everything salsa means in terms of culture in the Latin world.

Well, turns out salsa went far beyond serving as a type of music to become a cultural and even political phenomenon that played a very important role at momentous points in public life in many Latin countries.

How salsa social movement began

Salsa as a social movement ans its artists — Willie Colon playing the trumpet

As soon as the Cuban Revolution was concrete, the island was gradually isolating itself from the rest of the world in many of the areas of life, especially the artsy one. This resulted in that many local artists were forced to leave their country and relocate to New York, United States. It was there that all these exponents of the aforementioned genre began to work in innovative ways and give new life to this music, thus leading to a number of changes that would transform salsa forever.

One of the most important changes was the fact that music was no longer confined to smart ball-rooms. Now it does too in the corners where you can see the misery in which a significant percentage of the population lives. At these times, the aim was not only to achieve the greatest number of attendees possible, but to achieve those who needed to feel connected to these rhythms.

That audience was composed of Latino neighborhood residents, who were desperate to find any artistic expression capable of reflecting their everyday problems. In this sense, salsa has become a powerful tool of protest against the very poor economic, political and social situation for which Latinos were going through. One of its greatest exponents has been Ruben Blades with songs such as Prohibido Olvidar, Pueblo Latino, and Tiburon. These musical themes are an open critic to governments of all ideological tendencies reneged on promises to the people.

Salsa culture and salsa as part of Latin American identity

Salsa and social inequality — A couple dancing salsa

When we analyze thoroughly the origins of salsa and the most famous artists of this genre, it is not difficult to understand why it has been so successful in the greater share of Latin America. These artistic expressions of this type are the ones that can put into words the feelings experienced by those who wish to create an identity and bring about solid political thoughts. We mention the word identity because it refers to the way we perceive ourselves and we see our traditions and the story behind us.

A large part of the story is related by salsa, which has become a popular life expression as an unambigous reflection of the typical traditions and customs of the Caribbean countries. In the same way, this genre lets us view the experiences, happiness and sadness of those who identify with its lyrics.

Salsa is a clear demonstration that arts are not always disconnected from the feelings of the majority but, on the contrary, it can be a true reflection of what people dream, think and feel from each chapter of history.

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