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Search Results for: Salsa

Tracy Jenkins from Lula World Records spoke exclusively with us

There are many Latin artists residing in Canada who have gone to the North American country to seek opportunities in music and, little by little, they have found them thanks to people like Tracy Jenkins and her label Lula World Records.   

Tracy Jenkins, with whom we had the opportunity to talk a few days ago, is one of the co-founders of Lula World Records, part of the Lula Lounge nightclub team and an artist manager.   

We found it very interesting to discover a record label belonging to a project focused on managing artists who make Latin music, which is a great opportunity to further promote our culture and genres that have been disseminated throughout the world in recent years. 

Tracy has done an immeasurable work to guide and make known soloists and groups from all over Latin America and we want to recognize her great work with the most important details of the conversation we had with her.   

Tracy Jenkins from Lula
Tracy Jenkins, co-founder of Lula World Records

Lula World Records 

When we wanted to know a little about the context of creating Lula World Records, Tracy told us that this was a project born from the vibrant Latin music scene at the Lula Lounge club, which has 21 years of operation in the city of Toronto. 

During this time, the venue has established itself as one of the best places to enjoy live Latin music throughout the city of Toronto and Canada in general. Attendees can usually enjoy live singers, orchestras and DJs on Fridays and Saturdays, although there can be more days. 

Currently, it is the only place in Canada that offers a total of 12 salsa orchestras and each one has its own sound and repertoire. It is the club that gave rise to what would later become known as Lula World Recodrs, which was born as a means to share the best quality salsa music produced in Toronto with a much more global audience. 

The first official release of the project took place in 2012, but in the form of a musical complication under the name ”Lula Lounge Essential Tracks”, including the best tracks from artists such as Roberto Linares Brown, Yani Borrell, The Puentes Brothers and many other important names in the Canadian music industry. 

Tracy says that, from that moment, they saw the opportunity to continue producing and releasing albums and tracks from other renowned singers and groups such as Lula All Starts, Conjunto Lacalú, Lengaïa Salsa Brava, Salsotika, La Borinqueña and El Charangon del Norte led by Wilver Pedrozo.   

Yani Borrell managed by Lula
Yani Borrell, one of the artists managed by Lula World Records

Why Lula World Records focuses on Latin Music 

”We have centered our efforts on Latin music because of the relationship this project has with Lula Lounge, which opened its doors in 2022 with a concert by Isaac Delgado. From that point, the club has been remaining current for more than 20 years, time in which it has been the birthplace of new projects and emerging artists who have used the venue as a platform to develop and promote their music to local salsa fans,” Tracy said. 

Among the many genres supported by Lula World Records all this time, we can mention salsa, Latin jazz, merengue, Cuban son, samba, bossa nova, reggae, classic tumbao, Latin-leaning funk, among many others. However, Tracy and his team are not limited to Latin genres, as they have also promoted Caribbean, Arab and European styles.   

Something else Tracy said is that it is highly unlikely that the line followed by the label will change, since there are many migratory waves from Latin America that Canada continues to receive, so he knows that the Latin scene will keep growing in the coming years.   

Charangon Del Norte managed by Lula
Multi-instrumentalist Wilver Pedrozo, leader of Charangon Del Norte, ne of the groups managed by Lula World Records

What Lula World Records looks for in an artist   

As with any other music label, Lula World Records has its own requirements for managing an artist, Tracy explained that she and her team generally engage with artists who have made great strides in recording, mixing and mastering their own music. 

During the evaluation process carried out by them, aspects such as the quality of the songs, excellence in production, catchiness of the tunes and the overall authenticity and originality of the project are taken into consideration.   

The label has a particular interest in original and innovative mixes of diverse musical elements and used as an example an Afro-indigenous punk rock group of Brazilian origin called Xocô, which recently released one of its latest albums. Two other great examples of this diversity are Ahmed Moneka, the creator of Arabic and Afro-Iraqi jazz, and Nastasia, a Ukrainian soul singer.   

Another detail they take into consideration is the artist’s ability to collaborate with them during the process of releasing their albums. Releasing a record production requires a lot of work from start to finish and a lot of things to do such as marketing and promotion of music. Lula World Records wants artists who fully live up to their commitment and use all the platforms and tools available to promote what they are doing. 

To close the conversation, Tracy told us that any artist who want their musical work to be promoted can submit their EPK to the company for evaluation by the board of directors. They are still a small label, but hope to grow a lot more over the next two years and even manage artists outside of Canada. 

Read also: Christmas salsa albums to listen to this December 

North America – December 2020

Singer and manager of Cambalache Pancho Chavez

Peru continues to give much to talk about with regards to salsa and the guest we have this time is clear proof of that. We are talking about the talented singer and backup singer Francisco ”Pancho” Chávez, who has been kind enough to talk to us to reveal unpublished details of his life and career in his native country and, of course, in the United States. 

Pancho, who currently serves as vocalist and manager of the Orchestra Cambalache, has a very long career in the U.S. Latin music scene, to the point that his group has established itself as one of the top salsa bands in the northwestern United States. It is a great honor for us to have an artist of this stature in this January 2024 edition.  

Pancho from Cambalache
Francisco ”Pancho” Chavez, manager and lead singer of Cambalache

Pancho’s Musical beginnings 

Pancho’s first contact with music happened thanks to his mother’s family, many of whom were musicians. Although the young man never go into business in his country, he was able to see how to handle things thanks to his relatives until moving to the United States in 1997. 

One or two years later, someone gave him a double album by El Gran Combo de Puerto Rico that, he says, he played a million times because he really liked it. This material was one of his great inspirations to dedicate himself to salsa as a genre and nobody could change his mind.   

It was in Seattle that he started making music with college friends when he was already living in the United States, implying that he was not yet formally dedicated to music. In fact, Pancho was studying business at the time and was looking for a small musical group with other young college students he met around 1999.   

This group turned out to be Cambalache, which he founded along with Colombian musician Camilo Suarez. This would be the first and only group to which the Peruvian has belonged, so everything he knows about music and the industry was learned with this same project.   

He always stood out for his talent to sing and do vocals, but he also learned to play some instruments such as the congas, timbales, bongos, cowbells, among others. He also learned a bit of sound engineering and can work a little in this area, although he recognizes that he is not yet an expert.   

Pancho and Maelo
Puerto Rican salsa singer Maelo Ruiz and Pancho Chavez

Recruiting talent for Cambalache   

Pancho says that there were not many Latinos at the university back then, so he and Camilo forged a strong friendship and shared many common interests, especially music. 

At the time, both were facing the economic problems typical of a college student and saw music as an opportunity to make a little extra money during their summer vacation. Camilo knew other musicians, so he contacted them and proposed them to join the orchestra they were creating. 

Pancho and Camilo had thought of a group of five or six people, but there were so many interested in joining the orchestra that the first rehearsals included about 13 people. In the end, solely for economic reasons, they only accepted nine members, of which only he remains.   

All these members, including Camilo himself, ended up working with other artists and groups and obtaining new opportunities in the musical field.   

Clasiqueando 

Cambalache’s first album was ”Clasiqueando”, which was released almost 20 years ago. Pancho assures that the acceptance to the material was very nice, even though the details are not so refined and worked.   

The success they had was a surprise for Pancho and the rest of the group, since the scope they expected was local. “We were surprised that people called us from many countries saying they had heard the album and loved it. There were even companies in countries like Japan and Italy that wanted to buy us songs for distribution” Pancho said on the issue. 

It was a great start for everything that came next for the group in the years to come.   

Pancho and Porfi
Pancho Chavez and Venezuelan arranger, producer, and musician Porfi Baloa

Why choose Seattle 

Pancho and his musicians chose Seattle as their base of operations because he and all the members of Cambalache have lived there for many years. That is exactly the city the Peruvian chose to make his living there and he never left it. 

It is also in Seattle where they all have their jobs and occupations outside of music and where they meet to rehearse and deal with all the affairs related to the orchestra. 

In the beginning, it was very hard for them because the Latino audience was not very large when they created the project. However, that has been changing, and today, many Latinos live in the city and maintain their Latino customs, including music.   

Other tasks besides music 

In addition to being the vocalist and manager of the orchestra Cambalache, Pancho is also a business administrator and manages his own event company whose main element is, of course, music. In this company, Pancho and his staff are in charge of hiring artists and bands for private events. Of course, Cambalache is involved in the operation of this project. 

The event center managed by the Peruvian singer has a capacity for 500 people and has its own stage. He rents it to hold events there and has all types of clients waiting.   

They have hired artists such as Gilberto Santa Rosa, Tito Nieves, El Gran Combo de Puerto Rico, Willie González, Conjunto Bahía, Frecuencia Latina, among others. 

Read also: Producer and saxophonist Martin Franco talks about his passion for music 

Latin America / January 2024

Orquesta la Identidad is one of the most nationally and internationally recognized groups in the salsa genreThe Royalty of our Latin Music Pete "El Conde" Rodríguez first singer signed by Fania Records labelEddie Palmieri brought salsa for the first time and live from Sing Sing Penitentiary in New YorkAttack Sergio!Calibrated maracas

DIRECTORY OF NIGHTCLUBS

Argentina flag
ARGENTINA

Aruba circular flag
ARUBA

Belize circular flag
BELIZE

Bolivia circular flag
BOLIVIA

Brazil flag
BRAZIL

Chile circular flag
CHILE

Colombia
COLOMBIA

Costa Rica circular flag
COSTA RICA

Cuba circular flag
CUBA

Dominican Republic
DOMINICAN REPUBLIC

Ecuador circular flag
ECUADOR

Guatenala circular flag
GUATEMALA

Mexico Circular flag
MEXICO

Panama circular flag
PANAMA

Peru circular flag
PERU

Puerto Rico circular flag
PUERTO RICO

Venezuela circular flag
VENEZUELA

 

ISM / January 2024

Carlos Santana by Camilo Verdejo (L) Carlos Santana by Camilo Verdejo (R) 2024
SalsaApp-L SalsaApp-R
North America January 2024
Latin America January 2024
Europe January 2024
Asia January 2024
Australia an d New Zealand January 2024
Africa January 2024
Backcover
Astist Jan-2024
Do you enjoy Latin music? Would you like to get more involved in this genre and share your passion for Salsa, Bachata, Kizomba, Merengue and more. Why not joint our Global Team of volunteers as a correspondent?

You can ask for more details with no obligation and we’ll be happy to talk to you about the benefits that come with the role

[Read more…] about ISM / January 2024

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.