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Khary Rios and Mayra Rivera from La Poderosa 360

La Poderosa 360

La Poderosa 360 is a radio and digital television station that is broadcast from Puerto Rico, specifically from the city of Arecibo, which is tuned in 24 hours a day through its official website. It offers Latin music, variety, preaching shows and much more.

In this edition, we were fortunate to interview its marketing director, Khary Ríos, and R&R Media Group’s president, Mayra Rivera, who were kind enough to tell us a little about the station, its function, its emergence, its programming, among other important aspects.

Official logo for La Poderosa 360

Beginnings

Once the introductions are completed, Khary Ríos went on to explain that La Poderosa 360 emerged amid the pandemic. Their objective was to open an FM station with local coverage, but then they decided to take advantage of their overseas businesses and advertising to launch the product in online format. Much to their surprise, it turned out to be very successful and popular among a vast audience.

Later, Mayra added that they had a wrestling company, but everything went down with the health emergency caused by COVID-19, so they had to find a way to reinvent themselves. That is when Khary had the idea to create something that could be enjoyed by the public from the comfort of the home.

As for her work experience applied to the station, Rivera told us that she has a master’s degree in marketing, is a spokeswoman for a university and was the rector of an educational institution. All this made her get used to interviews and, now, she applies learning learning on her segment called ”Nosotras Sí Podemos”, which seeks to empower women and give them required tools to have a better quality of life.

For his part, Khary is currently finishing her studies in marketing and advertising, and he is also applying his knowledge to the company.

La Poderosa 360’s main mission and programming

When asked to talk about the main mission and programming, Ríos said he was very happy with the results obtained. In fact, they are already trying to conquer new markets such as fans of regional Mexican music and other genres in vogue.

They started the project by focusing on salsa, but they included reggaeton due to its great popularity in Puerto Rico. Of course, they care much that the lyrics do not contain bad words or those that are too offensive to certain audiences. Occasionally, they broadcast boleros, but the strength of La Poderosa 360 is tropical music, which will always have priority over other styles.

Khary Rios, marketing director of La Poderosa 360

Sustainability

On the subject of sustainability, Khary Ríos told us that sponsors come on their own. ”At the beginning, it was complicated and we had to do a job of positioning the brand, but over time the sponsors have arrived, invested little by little and stayed indefinitely” said the marketing director.

Mayra added that, despite the change they made from the wrestling channel to the station, there were many loyal customers who continued to believe in them and maintain their support no matter what changes they had made. It was the investment of those customers and the one made by Khary and Mayra that got the project afloat.

They are very happy because many of the people who supported them understood the modifications. In fact, the host of one of the show ”Domingo de Alabanzas” comes from the wrestling scene and they are exploring the possibility of giving space to MMA (Mixed Martial Arts) in La Poderosa 360, which makes it clear that those involved have adapted to the situation as well as possible.

For the time being, they are very comfortable in this musical atmosphere and do not think they will change it in the future. This new formula has worked well for them.

Countries with the best ratings

According to the data they have collected, the best ratings are in Puerto Rico, Florida (USA), Colombia, Venezuela, Peru, Panama, Spain and Mexico. Colombia, Venezuela and Peru always ask for salsa, while Mexico asks for a lot of reggaeton. Puerto Rico is divided with salsa and reggaeton depending on the day.

In the state of Florida, you hear a lot of timba and Cuban music in general due to the large Cuban diaspora who lives there.

Brandy Lamboglia, host of ''Domingo de Alabanzas'' in La Poderosa 360 — Brandy Lamboglia, host of ”Domingo de Alabanzas” in La Poderosa 360

The only requirement demanded by La Poderosa 360 to play a song is that it has a ”clean” version, since curses and vulgarity are not accepted in the programming. In that sense, Mayra pointed out that there are song submissions that had to be returned due to the excessive amount of bad words, but if it is a reasonable amount, Khary can work with that material to censor the few bad words that are present.

Collaborations with other broadcasters and platforms

Both Khary and Mayra emphasized that they had a hard time taking the station to where it is, so they are very careful when choosing with whom to collaborate, as there are many people doing programming that they determine is vulgar and they do not want to get mixed up in that type of content.

They have done collaborations with several networks and have knocked on many doors, but they point out that the professional relationship that continued to this day has been with Edwin ”El Calvito” Reyes, who believed in the project from the beginning. Khary describes him as a serious man and a gentleman in every sense of the word.

North America – June 2023

Charlie Pérez and his “Salsa Con Sabor” Ft Nestor Pacheco

North America / Dominican Republic / Santo Domingo

Did you know that the Venezuelan percussionist, composer and producer Néstor Pacheco joined forces and collaborated with the salsa producer, marketer, promoter and diffuser Charlie Pérez, who is currently the director of the page salsaconsabor.net, a platform for the diffusion of salsa already be informative, videos, tropical music and entertainment.

On this occasion, the new song by Charlie Pérez was launched on the page salsaconsabor.net, who called it “Salsa Con Sabor”. This cut is for the enjoyment of the dancers and you can find it available on all digital platforms.

Charlie Pérez and the "Salsa con Sabor" — Charlie Pérez and the “Salsa con Sabor”

“Salsa Con Sabor” is a theme that emerged with the collaboration of:

Musical Production and Direction: Néstor Pacheco
Co-Production: Charlie Pérez
Arrangement and Piano: Eric Urdaneta
Bass: Elio Torres
Trumpet: Andrés Romero
Trombone: Israel Rebolledo
Choirs: Alonso Dagua, Josué Hernández & Néstor Pacheco
Voice and Lyrics: Néstor Pacheco
Mastering and Mixing: Arturo Rey
Recording at Keysthar Studios, Venezuela

Graphic design and edition: Kelvin Pérez

Contact: 18297123137
Email: [email protected]

Co-Production, Executive Production, Marketing and Public Relations: Charlie Pérez and Wilendy Rosario

[email protected]
[email protected]
Telephone: 18299653863

For more information:

Correo: [email protected]

Twitter: https://twitter.com/SalsaconSabor_

WebSite: https://salsaconsabor.net/

Facebook: https://www.facebook.com/salsaconsaborr/

Instagram: https://www.instagram.com/salsaconsabor_/

YouTube: https://www.youtube.com/channel/UCVusywkzJbH8soalxDfK0qA/featured

This is Jess Thomas and his story

From actor to director

Jess Thomas is a producer, film director and actor whose academic background is centered at San Francisco State University and work speaks for itself as to his talent. Once he made the decision to move to Los Angeles, he started making occasional appearances as an actor and stuntman in some television series. As a director, he has written about seven scripts and plunged into the world of broadcast engineering for various television networks such as FOX and ABC.

Producer, film director and actor Jess Thomas — This is Jess Thomas and his story, A great producer, film director and actor. Jess Thomas

We had the opportunity to talk to Mr. Thomas to know many more details about his career and we were pleasantly surprised with the receptivity of the talented filmmaker and his wife and producing partner Anayancy Thomas. Below, we’ll talk a bit about his beginnings, recognitions and his most recent film ”God & Salsa”.

How his interest in film began

Jess Thomas tells us that she had a fascination for the world of entertainment since she was very young, as both his parents were always related to the arts one way or another. His father Jess Thomas Senior was an opera singer, while his mother Bettye Wright was a dancer and model. This family background led him to venture into all this at a very early age and the best example is the creation of super-eight films (film format in which eight-millimeter wide film is used) in high school.

He recalls that he had to produce a 60-page assignment for his history class, but his teacher allowed him to produce a short film instead. The grade was an A on that assignment and the teacher was so delighted that he showed the tape to the rest of his classmates and put him as a great example of creativity in cases like this. This is how a very young Jess already felt that his destiny would follow this same path for the rest of his life.

Anayancy Thomas, Jess Thomas' wife and producing partner — Anayancy Thomas, Jess Thomas’ wife and producing partner

Beginnings as an actor

He took his first steps in this profession as an actor and thought that this was the branch to which he wanted to dedicate himself definitively, but over time he discovered that writing, directing and producing were much more appealing to him. Jess found that he enjoyed joining the pieces together to take a film from a script to a screen much more than simply acting on it.

However, the filmmaker acknowledges that having acted allows him to communicate much more effectively and empathetically with the actors in his productions, as he understands the language of acting perfectly.

The Seeker

His first work as a director was the documentary ”The Seeker”, which tells the story of a quadriplegic who embarks on a journey on a motorcycle adapted to his disability and won in the category of Best American Documentary at the Rome International Film Festival. On this subject, Jess told us that the plot of the film was not his idea, but that of his friend Evan Somers, who stated his intentions to create a material that would raise awareness about this type of disability.

The idea of following him around the country on a motorcycle (designed by Somers himself) so much that he put all his efforts into learning all about the struggles of his friend, which led Somers to hire him as producer and director for a film about his story. They spent a month shoting the scenes and always something special and unexpected happened as the days went on.

Poster advertising ''The Seeker'' — Poster advertising ”The Seeker”

Although they cannot be sure that everything would go as they planned, the result of the recordings spoke for themselves. In reviewing the tapes, they realized that they were getting something truly beautiful and completely spontaneous, as there was absolutely unscripted or unprepared by the team in charge of making the material.

In the end, they simply had to honor it in the editing room and sew all the pieces come together in a single masterpiece.

God & Salsa

Her most recent film work ”God & Salsa” has given much to talk about since its release in 2022. It all started when Jess met his now wife and producing partner Anayancy Thomas at an Entertainment Ministry event hosted by the church where they both attended. She told him she had plans to make a documentary about the negative impact that divorce can have on both children and parents in the long run, which Jess loved because his parents divorced when he was a child.

This event represented a before and after in his life during his adolescence, which made him develop certain behaviors and conducts that were destroying him, such as anger, lethargy, drug addiction, alcoholism, among others. In view of their shared the taste for this subject, they came together to make a feature film in which they would develop this point through characters who had these same experiences in the most natural way possible.

Javier Luna, who plays Shane in ''God & Salsa'' — Javier Luna, who plays Shane in ”God & Salsa”

Although it is fiction, Thomas made it clear that there were several elements that had much to do with him and Anayancy herself, who began taking salsa classes to distract herself from various negative aspects of her life in those years through the use of the body and the mind required by the dance discipline. In fact, her teachers, Enio and Terryl, appear in the film and are part of the cast.

During all this time, there was a very special feeling between the two, so they ended up falling in love and got married shortly thereafter. 10 years later, they have a finished feature film, which premiered in October 11, 2022 in the United States and will soon be distributed in Latin America and the rest of the world. ”Our greatest inspiration for this project is the duty to use our pain to help others overcome theirs” said the director.

How the cast and soundtrack were chosen

When we wanted to know how the cast of ”God & Salsa” was chosen, he revealed that they shot a short film with the purpose of knowing how the movie would look like. It was also intended to serve as a proof of concept and a means to raise funds so we could create the feature film the way they wanted to.

Jovanna Vidal, who plays Raquel in ''God & Salsa'' — Jovanna Vidal, who plays Raquel in ”God & Salsa”

”We put out a casting call through the Backstage platform, since our search was not focused on well-known actors, but on emerging talents avid of opportunities to shine. That is how we managed to find Javier Luna and Jovanna Vital, who did such a wonderful job that we decided to use them for the feature film. The other roles were assigned to people we already knew or had worked with previously, even if they didn’t have a lot of acting experience,” he continued.

As for the film’s soundtrack, the director told us that they focused their attention on local salsa bands and composers. Enio, Anayancy’s aforementioned dance teacher, recommended Carlos Navarro and his orchestra Son Y Clave, which has played in many of the best local and foreign clubs. Once we listening to them, we loved the sound, so we involved him in the project from the beginning of the proof of concept. Both Carlos and his musicians appear in some scenes showing all their talent.

They also used some of the music composed by Stephen Giraldo and Voodoo Tracks Music Publishing.

Jess Thomas, Anayancy Thomas, and Carlos Navarro

facebook.com/Godandsalsathefilm/

Veruska Verdu

Latin America / Lima / Peru

Veruska Verdu “The only formula to keep the Salsero genre alive is to give support and credibility to the next generation”

Despite her youth, Veruska Verdu knows where she is going, without forgetting the roots where she comes from, this young woman has an interpretative strength and intensity that made her be considered by Peruvian critics as “The new Voice of Venezuela”, we do not doubt it , sings salsa and bolero very well, in addition to strolling through Afro-Venezuelan rhythms. In Venezuela, we enjoyed many of his presentations with the different orchestras with which he worked, and we witnessed how he left his soul in each one of his presentations and performances.

His greatest musical influence has been Celia Cruz and Oscar de León in terms of the salsa genre, and in the Afro-Venezuelan genre he admires Betsayda Machado and the Experimental group “Vasallos de Venezuela”. She tells us that, “in her family there are no musicians”, her grandmother and grandfather were rumberos and she believes that the musical vein comes from there, thanks to her grandparents, and to have the unconditional support of her parents and relatives, who have helped him get to where he is.

From Afro-Venezuelan music to salsa, from Barlovento to Caracas, from Venezuela to internationalization, this is how her career goes, in constant growth and evolution, nothing stops her from demonstrating her artistic quality and continuing to establish herself in this tough market.

Barlovento has a rich folk manifestation, all this mix of rhythms is in Veruska’s blood, therefore, she likes rumba, partying, music.

“What a black rock, how does she get into the rumba”

Veruska Verdu - Photo — Veruska Verdu singing in a concert

How were your musical beginnings?

“In my town of La Balsa, in the Panaquire parish, it was there that I began to sing music of the Afro-Venezuelan genre, thanks to Professor Adrián Méndez, I began to participate in the “Canta Claro” Festivals, in the cultural activities that were held, They invited me and I went, I had great support from my teacher, my school teachers, my family and the residents of the town”.

“I continued with my popular singing training at the high school, I participated in the high school voice representing my municipality Acevedo and the high school where I studied, I met my guide teacher Richard Rivero, who invited me to participate in the Afro-Venezuelan music group “Ritual Negro de Barlovento”, where I had the opportunity to travel and learn more about this beautiful genre that identifies us as Venezuelans”.

After this beginning, how was your evolution?

“I went to Caracas to work with other groups, among them are; Drum Show from Venezuela, Caña y Miel, Autochthonous from La Vega, Freddy Madera, Grupo Cosecha, Grupo la Calenda, among others”. “I received an invitation from some friends whom I love Miroslava Torres and Fernando Mozas very much, they encouraged me to join the Venezuelan Orchestra “Simón Bolívar”, I took them at their word, I auditioned and stayed, I participated for a time with the orchestra, I learned much more of our genre, stepped on stages that I had no idea I could step on”.

“Then my singing teacher Corina Peña motivated me to participate with the “Latino Caribeña Simón Bolívar” Orchestra, thank God I auditioned and I also stayed.”

Tell us about your time with the “Simón Bolívar” Latin Caribbean Orchestra?

“The teacher Alberto Vergara saw my interest in belonging to the orchestra, just that day the Venezuelan lyrical singer Iván García was arriving, who was going to sing in a musical project called “Negrísimo”, the teacher gave me the opportunity to be participated. of this great concert with García”.

“Later came more concerts with the orchestra, many learnings with maestro Vergara, for me he is number one, he is super important in my life, he helped me open my senses towards the music of the Latin Caribbean genre, love it, respect it, I give it thank you for giving me the opportunity to belong to the orchestra, for being part of the row of singers”.

“With the “Latino Caribeña” Orchestra, I stepped on incredible stages just like with the Afro-Venezuelan one, but here it was another level, another feeling, feeling the euphoria of the public that likes salsa, moving so many people, transmitting to so many people, thanks to the orchestra many people have known me and support me”.

So the “Simón Bolívar” Latin Caribbean Orchestra has been a springboard for his career.

“Of course, it has been the showcase to show the gift that God gave me, to all those who value this beautiful feeling and support me, I must thank all the teachers, all those who have been there for my musical growth, the orchestra It will never cease to be present in my career, in my present, in my future, I will always be grateful for it, thanks to it I met the teacher Alfredo Naranjo and his Guajeo, who took me into account to participate in his project”.

How did you feel working alongside Alfredo Naranjo?

“With Maestro Naranjo I got the proposal to do my first concert, which was called “Caminando”, this was in the Experimental room of the “Bod Cultural Center”, he likes things to go well, he left me a great learning to work with his side”. “The concert was super nice, I had as a guest Alfredo, my godfather Rodrigo Mendoza and my great brother musician par excellence and multi percussionist “Patatín” Guacaran, I also had the opportunity to meet Edgar “Dolor” Quijada, Soledad Bravo and Rafael “The “Chicken” Brito”.

Your career has been constantly on the rise, how has your time in the different groups been?

“I participated in a project called “Ellas son Boleros”, with Anais Torrealba, Gisela Guedez, with professor Corina Peña, I was with all those bolero ladies in Venezuela, this was under the production of David Peña “Zancudo”. “On the other hand, Carlos Padrón was there, he called me to participate in the 10th anniversary of Rumberos del Callejón, I feel very happy, because Domingo Quiñones, Maelo Ruiz, Gilberto Santa Rosa, Luis Fernando Borjas, Memo Arroyave, Gonzalo Díaz participated there. , wow!, a lot of people who have years of experience and I am like the puppy of the project, and look, however, Carlos believed in my talent and made me be part of his production”.

“I was with the Sopranos for a while, on the album that won the Pepsi Music Awards (Decade), my choirs are out there, with Sonero Clásico del Caribe, a Son institution in our country.”

How have you felt taking on these challenges?

“It has been tremendous, to have the support of some tremendous musicians who are legends, “Nene” Quintero, the pianist par excellence Pedro Pérez, very cool, in all those groups that I have been thanks to the projection I had with the Latin Caribbean Orchestra and my commitment day by day to all this”.

Apart from singing, do you play any instrument?

“I had a short time at the Bigott Foundation, they taught me certain things to learn to compose, I like to play the guitar, and now I am dabbling in the bass”.

From Afro-Venezuelan music to salsa, how was that transition?

“We are not very far away, remember that Afro music its main root is the drum, just like in the Caribbean genre, in salsa, the root is the percussive, the blows, the leather, the key, the swing, that taste, that sense of enjoying what you do, rather the Afro-Venezuelan genre helped me a lot because of the free way of singing.”

“I feel freedom when singing salsa, because I learned in Afro-Venezuelan music how to improvise, to have that ability, I have enjoyed it, in some shows I remember any verse from some party or ass e` puya and singing salsa I say it, it is “cheveroski” as they say around here”.

Did you ever think that being so young you would be next to many who have years of musical career and are already recognized in this medium?

“I never imagined it, it is a blessing from heaven, I am just starting out on the path of music, I still have a long way to go, God has given me the blessing and joy of being able to share the stage with El “Pollo” Brito, Edgar “Pain” Quijada, Alfredo Naranjo, Francisco Pacheco, meeting Betzayda Machado, being with Sonero Clásico, Canelita Medina, I feel happy that in my short time I have met wonderful people and been able to share the stage with them, just like here in Peru”.

What do you think of the support for national talent in Venezuela?

“It has been excellent, I feel that right now they are giving credibility to the successor generation, it is very important to give support, it is the only formula for the genre to remain alive, credibility must be given to the one who is being born and has the ability to make music”. “In Venezuela they have given the artist great support.”

You continue to be “Enchanted with life” despite the regrets…

“If everything was placed on a silver platter, there would be no achievements, the greatest satisfaction is hard work and discipline, I am living my experience that seems spectacular to me, I am enjoying my moment, I am learning things that I did not know in its entirety, I am maturing as an artist and as a person.

“All things go through a moment of difficulty, we must always highlight the good things.”

Its jump to Peru a market that is in the musical arena, the critics baptized it as “The new Voice of Venezuela”, What do you think of this?

“I am grateful that in Peru they have that appreciation of me, it feels super good, on each platform that I mount I will give my best, my tricolor goes with me upstairs.”

How has the receptivity of the Peruvian public been?

“It is not easy to arrive in a country and start from scratch, however, it is a matter of continuing to work, to continue showing what we are made of and to make good music, to do a job like a ant, things have flowed in a very good way, I have participated in productions of the master Tito Manrique, Manongo Mujica, I met the people of a group that I greatly admire Peru Negro, they play Afro-Peruvian music, I did concerts with Carlos Mosquera, a super singer, incredible, a blessing from heaven.

“The support of the Peruvian public is always present, what should Veruska do, continue working constantly, I must thank you for having been very receptive to the work that I am doing.”

In Peru they also have payola?

“In the whole world there is payola, this market is managed like this, salsa, merengue, joropo, tango, pop, jazz, reggaeton, you have a good product, but many times you have to “encourage” the person to show it.”

How do you see the salsa movement at the moment?

“It is a good time to continue highlighting our genre, we are in the here and now, ah! which is not the same as in the past, those times do not compare, for me this is a super excellent moment, many people are doing their work, Víctor Cardona, Carlitos Padrón, Pumaband, La Latino Caribeña, right here in Peru, how many new artists they have, all these people have been promoting salsa”.

Tell us about your solo career.

“It has not been easy, but I continue to give my all, thanking the people who have supported me even without knowing me, I must thank Mr. Alberto Vale who has joined this Veruska project and tells me; -black let’s go forward, everything will be fine, -let’s do this, that-”.

Your first musical production “Fusion -Venezuela – Mundo”, which musicians participate in it?

“Sabrosito Así”, is the promotional theme, we wanted to make a very cool fusion, which was reflected there, thanks to Juan Carlos Linares who gave us all the support to materialize this single and that people knew it, I had excellent musicians; Mario Pasmiño as Musical Director, in addition to Patatín Guacaran, Gisel Brito, Gray Peña, Aarón Cabrera, Ángel Peña, Jeison Ascanio and Darwin Latan”. “This experience was great, beautiful, in the Velvet studio.”

Define yourself in one sentence

“Feeling and rumba, I like the alegríadera”.

Venezuela in one sentence

“Good people, hardworking, like my people none.”

Translated by: Thisby Ferrara

By Eiling Blanco, Correspondent for Latin American