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Founder of Yambu Productions and host of ”Alma Del Barrio” Guido Herrera-Yance

Singers, dancers, musicians and artists in general are usually the first thing the public sees during any type of event, but very little is spoken about the companies, producers and promoters that are in charge of managing all the logistics behind these shows, so we wanted to talk to Guido Herrera-Yence, founder of Yambu Productions, which is an important music production company based in Los Angeles, so he could tell us a little about all these subjects.

Guido working at KXLU 88.9 FM — ”Alma Del Barrio” host Guido Herrera-Yance working at KXLU 88.9 FM

How Guido Herrera-Yance started in the world of music as a radio host

Many years before Guido even thought about the idea of forming a company, he began to establish himself as a radio host on the popular public radio station KXLU 88.9 FM, specifically on the show ”Alma Del Barrio”, which is about to turn 51 years on the air in October. In Guido’s case, he has been hosting the show for more than 30 years, bringing the best Latin music and artistic news to all his listeners.

The also producer confesses that he did not really like locution and that he was simply in the right place at the right time, resulting in the career he has built in this type of media. What it does say is that he was a frequent listener of several radio shows and a voracious music collector, which led him to meet certain personalities who saw potential in him to belong to ”Alma Del Barrio”. When a show was opened, he was the leading candidate for the job and accepted immediately.

Guido did not have any kind of experience in radio, but his employers trained him and taught him everything he needed to know to carry out his tasks properly. 30 years later, Guido is still one of the main hosts of the show and a reference in terms of Latin music radio.

From radio to event production

In 1995, one year after having joined ”Alma Del Barrio”, a friend told him that Chucho Valdés was going to the United States after many years and proposed him to make a show together with the artist as the main attraction. When Guido accepted, they began to look for artists to accompany the Cuban that night and some of them were Alex Acuña, Justo Almario, Luis Conte, among others.

The results were so good that Guido was left with the desire to keep experimenting with this field of the industry, so he continued to produce events of all kinds on a small and large scale since that year.

As the years went on, he realized that he would need a bigger and more elaborate structure if he wanted to continue to work on this, so the idea of founding a music production company began to take shape in his mind.

Guido and Chucho Valdés — Guido Herrera-Yance next to Cuban bandleader and pianist Chucho Valdés

How Guido created Yambu Productions

On the creation of Yambu Productions, something that Guido highlighted is that, in the United States, ”everything must be done very formally”. In light of the obligation to declare the income from his musical activities, Guido saw the need to create a company that would facilitate the procedures related to taxes and issues of this sort in order to cover his back.

Regarding the name ”yambu”, the businessman was inspired by a song by the Cuban popular music singer Carlos Embale, who was one of his favorite artists, so he wanted to honor him in that way. Taking this detail into account, it is not surprising that Cuban music and its exponents play a fundamental role in the events and groups that Yambu Productions seeks to promote, but it is not limited to nationalities or genres.

The company has set up events for Los Papines, El Conjunto Folklórico Nacional de Cuba, Chucho Valdés, Los Van Van, El Gran Combo de Puerto Rico, Tito Nieves, José Alberto ”El Canario” and the list goes on. Guido is very proud that Yambu Productions was the one that produced the only concert given by Los Van Van Van and El Gran Combo in the United States, which was in the year 2029. He says he is a fan of both groups, so this was a dream come true for him.

Upcoming Yambu Productions Events

This year, Yambu Productions was about to hold the Cuban American Music Festival on 2 June this year, but it has been suspended due to multiple factors, but the main one is that Guido feels that many things have changed in the entertainment industry after the pandemic such as demographics and the public tastes. This has caused the producer to rethink many things, as he is not quite clear what will be the path to follow by the company, so he prefers to wait.

In addition to the above, Guido is focused on his own restaurant that opened just six months ago and needs to dedicate all his time and effort to this new project, so it is very possible that the previously festival will be back better than ever for the year 2025, when he will be clearer about what he wants to do with this event.

However, he said he does not want to be away from live music, to which he attaches a great deal of importance in his work, so with the support of one of the most important jazz clubs in California, Catalina Jazz Club, he rolled up his sleeves and organized the Salsa Meets Jazz Concert Series for 26 April this year (at the time of publishing this article, the concert must have taken place). In this way, Guido wants to recreate that golden era of Latin jazz and salsa in New York, but in his own way.

The Salsa Meets Jazz Concert Series is expected to pay tribute to a different artist who has contributed to these genres each edition and this year it was the torn for Tito Puente. In addition, Catalina Jazz Club proposed Guido to hold events of this type several times a year, so tribute concerts to Ray Barreto and Andy Gonzalez are also scheduled before 2024 is up. He maintained a close friendship with both musicians, especially with Gonzalez.

Guido and Alfredo de La Fe — Cuban violinist Alfredo de La Fé next to Guido Harrera-Yance in front of Sabor! Peruvian Rotisserie Chicken, a venue in which Alfredo would perform some hours later

How are the logistics behind a Yambu Productions event?

When Guido plans to hold an event, the first thing he should do is to find a venue that complies with the requirements for the type of show he plans, analyze the costs involved, find the best talent for the show, hire sound engineers, recruit the people who will be in charge of the logistics part, among other things. It is an arduous work of at least six months before the event takes place.

An example of the above is the Cuban American Music Festival, which has always been held in May, so he should start organizing and planning for it since November or December of the previous year. This in order to have every detail ready on the day of the festival and to avoid any unforeseen problems that could put those involved down.

On this subject, Guido said he feels lucky to be able to have so many friends in the world of music, to stay on ”Alma Del Barrio” for so many years and to know people like Nelson González, Johnny ”Dandy” Rodríguez, Genaro Rivera and many others who are always ready to come to Yambu Productions events without even asking about payment, since they know that Guido and his company are very responsible about these issues.

How talent is selected for events

”Everything falls on me. I believe that I have the capacity, knowledge and experience to know what the public wants. It is for the very reason that we will not be making the Cuban American Music Festival this year, since the pandemic changed everything in the industry and I have to accept that what sold yesterday is not the same as what sells today” said Guido when asked how he chooses the talent he wants for his shows. He also added that ”I’m still debating with myself on which way to go with the company after quarantine”.

What Guido will never do is let go of live music because, in his words, ”it feeds his spirit”. As long as he is dedicated to music production and Yambu Productions is still operating, live events will always have a highly important place in the activities carried out by the company.

Guido and Poncho Sánchez — Guido Herrera-Yance next to conguero, Latin jazz band leader, and salsa singer Poncho Sánchez

Oskar Cartaya “My Music, My Friends, My Time” He counted with the collaboration of illustrious friends such as Eddie Palmieri, Giovanni Hidalgo, Dave Valentín and Justo Almario.

Friendship and personal relationships seem to have always played a key role in Oskar Cartaya‘s recording career.

This was demonstrated Cartaya in his first recording, “My Music, My Friends, My Time” (2004) in which he had the collaboration of illustrious friends such as Eddie Palmieri, Giovanni Hidalgo, Dave Valentín and Justo Almario.

Bajista, arreglista, compositor y productor neoyorquino de nacimiento y bayamonés

This is also demonstrated by the second one, “Lifetime Friends”, which he co-led with trumpeter Humberto Ramírez and which was chosen as one of the best Puerto Rican productions of 2015.

For the bassist, arranger, composer and producer – born in New York and raised in Bayamon – connections with other people are a vital element for the development of any musician.

Those connections coupled with the tenacity Cartaya has always shown to continually improve himself as a musician allowed him to be part of the legendary progressive jazz-rock group Spyro Gyra for five years, produce albums for Willie Colón or Herb Alpert, and play with a long list of stars including Jennifer López, Christina Aguilera, Rubén Blades, Héctor Lavoe, Tito Nieves, Tania María, Arturo Sandoval, Steve Winwood and Randy Brecker, among others.

To all of them he has lent the sound of his electric bass, able to insert itself with total naturalness in modern jazz, Cuban rumba, Spanish flamenco or Brazilian cadences, but without ever losing its funky essence, which gives rhythmic impulse to the musical genre before him. For Cartaya, music is not a profession, but a passion of life.

That passion manifested itself at a very early age, when he told his Cuban-born father that he wanted to be a musician when he was just 10 years old. He completed his initial studies at the Escuela Libre de Música de San Juan, which he remembers with pride and affection.

However, he has affirmed that his first real musical school were the records of Willie Colón and Héctor Lavoe, which he listened to at full volume in his room.

At the Escuela Libre de Música he was able to meet teachers and classmates who today are great masters of Latin music and colleagues of his, such as Humberto Ramírez himself. He also studied at the Conservatorio de Música de Puerto Rico.

Cartaya recalls that, although he studied chamber music in school, his real passion was Latin music…until he discovered jazz, thanks to an album by the great bassist Stanley Clarke. A new world opened up to his ears.

“I found a freedom in jazz that I didn’t find in Latin styles,” the musician said in an interview. “In salsa, for example, the maximum is when you are playing as part of a unit. Unlike jazz, whose pinnacle is when all the musicians improvise and go crazy playing, but everyone knows what they are doing.”

At 18, Cartaya moved to Los Angeles, where he began studying at the Musicians Institute of Technology. There he practiced for 15 hours a day, a devotion that brought him his first recognition: being accepted as a professor at the prestigious institution, two years after graduating from it.

However, his restless spirit and continuous desire to improve led him to make what he has described as the best decision of his life, moving to New York City. In the Big Apple – the place many consider the jazz capital of the world – he had the privilege of playing and recording with the late Argentine pianist Jorge Dalto; with Willie Colón and Rubén Blades; Celia Cruz, Tito Puente and Dave Valentín.

“I learned a lot, matured and saw firsthand what it was like to be on my own,” the bassist said in an interview about this period of his life. “If the opportunity was going to be given to me, it wasn’t going to come to my house. I would have to look for it.” And so he did.

At that time he also had the opportunity to meet the late rock icon Prince, at his Paisley Park, Minneapolis studios, and to become a member of Spyro Gyra. By being accepted into that group over 10 other bass players auditioning for the position, Cartaya realized that success belongs to those who work hard and have faith in themselves.

“I was able to show a lot of people that there’s nothing worse than feeling bad about yourself if you don’t try,” he said in an interview. “All the nights I played for free or for five bucks to earn a chance were well worth it.”

In 1997, the bassist produced the “Passion Dance” recording project for veteran trumpeter Herb Alpert, an experience he has described as a new learning experience in his career, as well as a chance to expose himself to a wider audience.

“My Music, My Friends, My Time,” released in 2004, is a fusion of Latin, Brazilian, American and Flamenco rhythms that was very well received by critics.

“I wanted to do a project that would fill that gap that exists between Latin music and the world. I truly believe that the world needs to know that Latin musicians can do countless things within music, without throwing away their roots,” Cartaya said of the recording.

“Lifetime Friends,” produced alongside Ramirez, was described upon its release in 2015 as “an album of a cohesive and jubilant band,” in which all participating musicians – representatives of the new jazz generation in Puerto Rico – have a chance to stand out. “It’s the album we always wanted to make… to describe almost 40 years of friendship,” Cartaya and Ramírez indicated.

In 2017, Oskar presented the production “Bajo mundo” in tribute to the great Cuban bassist Israel “Cachao” López. This intense, exuberant album, with a multiplicity of rhythms, colors and guest musicians was distinguished as one of the most outstanding productions of the year by the National Foundation for Popular Culture.

It also won a Latin Grammy Award nomination in the category of Best Latin Jazz Album.

Source: Rafae Vega Curry

National Foundation for Popular Culture

“This biography is part of the archives of the National Foundation for Popular Culture. In our interest to disseminate knowledge about our great figures, it may be cited as a basis for research studies or as an assignment for pedagogical purposes, as long as credit is given to the Foundation and its author, if indicated. All rights reserved. The reproduction of the same in any printed, technical or mass media, with or without commercial purposes, is not authorized without prior written request to the Foundation and its consequent approval”.

Also Read: “The Sun of Latin Music” the first Grammy Award for Salsa Eddie Palmieri’s historic album

The Conga Room closes its doors, but says goodbye in style

Recently, we learned some unfortunate news for the Latin music scene and the community in general and it is that The Conga Room, one of the most important nightclubs in Los Angeles, will close its doors this March, which has shocked those who used to frequent the cheerful and colorful place to forget their everyday problems for a few hours of dancing.

This great place was opened in 1999 by businessman Brad Gluckstein thanks to the support of leading figures in the entertainment industry such as businesswoman, actress and singer Jennifer Lopez, actor Jimmy Smits, actor Paul Rodriguez and actress Sheila E.

Although it first opened its doors on Wilshire Boulevard in 1999, it was moved to L.A.A. LIVE about nine years later. After the change of venue, there were personalities interested in investing in The Conga Room due to the great project it represented at the time, such as rapper and member of the Black Eyed Peas William Adams (better known as will.i.am), actor of Puerto Rican descent Amaury Nolasco, former basketball player Baron Davis and former basketball player Trevor Ariza.

It was these great figures in music, acting and sports who made The Conga Room one of the most recognized meeting places for Latin music fans and its greatest exponents.

Jimmy Smits and Paul Rodriguez at The Conga Roo — Jimmy Smits and Paul Rodriguez celebrating The Conga Room’s 20th anniversary some years ago

The achievements of The Conga Room all these years

During the years following as of its reopening, The Conga Room became an iconic place for music lovers and contributed greatly to the development of the Latin music and cultural scene in Los Angeles.

During 25 years of operation, it has not only brought the best singers and DJs from California and the United States in general, but also managed to create a lively environment composed of all kinds of cultures that transcended musical genres, to the point that there were people of all nationalities dancing to the same rhythms without any problem, proving once again that music is a universal language we can all understand perfectly.

And speaking of music, its little stage witnessed more than 500 live shows that included big stars such as Celia, Cruz, Johnny Pacheco, Willie Colón, Tito Puente, Ocar D’ León, Tito Nieves, Gilberto Santa Rosa, Carlos Santana, Elvis Crespo, Los Van Van, Buena Vista Social Club, Alejandro Sanz, Juanes, Fito Paez, Jerry Rivera, Eddie Santiago, Tony Vega, Zacarias Ferreira, Invasión Latina, Andy Montañez, Atercipelados, Aleks Syntek, Beto Cuevas, among many others. As for newer idols, The Conga Room has also received Ivy Queen, J Balvin, Maluma, Bad Bunny, Luis Fonsi and many more.

It should also be mentioned that; while The Conga Room’s approach is to promote salsa, merengue and bachata; the nightclub is not limited to Latin genres. In fact, there have been great performances by rock, hip hop and R&B artists such as Prince, Stevie Wonder, Lenny Kravitz, Justin Timberlake, Avicci, Snoop Dog, Ed Sheeran, Andy Grammer, Jamie Foxx and on and on.

This shows that The Conga Room was not limited to the original concept of its founders, but sought to go above and beyond to increase its assistance every day. Its management knew how to reinvent itself in spite of trends and circumstances, which is why it managed to survive so long.

Oscar D’ Leon at The Conga Room — Oscar D’ Leon performing at The Conga Room

The Conga Room’s definitive closure and farewell show

The Conga Room was inaugurated with music, so it must also say goodbye with music, so it will offer a private concert this March 27th featuring famous personalities who will meet at the club that day to say goodbye in style.

The main star of the event will be the renowned Puerto Rican singer Gilberto Santa Rosa, who will be one of those responsible for livening up the night for the show attendees with his greatest hits. Likewise, the host will be Jimmy Smits and he will be accompanied by Paul Rodriguez in the hosting of the show, who were bot very important in club maintenance for so long.

As for the reasons for the closure, founder Brad Gluckstein has issued statements saying that the ravages of the pandemic, the few events at the convention center and the difficulties in booking national artists with AEG Live (a company focused on the production and promotion of musical events) have made the business model of The Conga Room no longer viable in today’s economy. Not to mention that cost of living, inflation and high interest rates have changed the priorities of potential consumers.

However, despite the sadness that Gluckstein and the rest of those involved in the Conga Room project have, the businessman pointed out that not everything related to this mythical place will be forgotten, since Conga Kids, a non-profit organization aimed at promoting the social-emotional well-being of children through dancing, will continue to operate as before. This beautiful sister project of The Conga Room will keep its doors open despite the setbacks for the sake of the kids.

Singer and manager of Cambalache Pancho Chavez

Peru continues to give much to talk about with regards to salsa and the guest we have this time is clear proof of that. We are talking about the talented singer and backup singer Francisco ”Pancho” Chávez, who has been kind enough to talk to us to reveal unpublished details of his life and career in his native country and, of course, in the United States.

Pancho, who currently serves as vocalist and manager of the Orchestra Cambalache, has a very long career in the U.S. Latin music scene, to the point that his group has established itself as one of the top salsa bands in the northwestern United States. It is a great honor for us to have an artist of this stature in this January 2024 edition.

Pancho from Cambalache — Francisco ”Pancho” Chavez, manager and lead singer of Cambalache

Pancho’s Musical beginnings

Pancho’s first contact with music happened thanks to his mother’s family, many of whom were musicians. Although the young man never go into business in his country, he was able to see how to handle things thanks to his relatives until moving to the United States in 1997.

One or two years later, someone gave him a double album by El Gran Combo de Puerto Rico that, he says, he played a million times because he really liked it. This material was one of his great inspirations to dedicate himself to salsa as a genre and nobody could change his mind.

It was in Seattle that he started making music with college friends when he was already living in the United States, implying that he was not yet formally dedicated to music. In fact, Pancho was studying business at the time and was looking for a small musical group with other young college students he met around 1999.

This group turned out to be Cambalache, which he founded along with Colombian musician Camilo Suarez. This would be the first and only group to which the Peruvian has belonged, so everything he knows about music and the industry was learned with this same project.

He always stood out for his talent to sing and do vocals, but he also learned to play some instruments such as the congas, timbales, bongos, cowbells, among others. He also learned a bit of sound engineering and can work a little in this area, although he recognizes that he is not yet an expert.

Pancho and Maelo — Puerto Rican salsa singer Maelo Ruiz and Pancho Chavez

Recruiting talent for Cambalache

Pancho says that there were not many Latinos at the university back then, so he and Camilo forged a strong friendship and shared many common interests, especially music.

At the time, both were facing the economic problems typical of a college student and saw music as an opportunity to make a little extra money during their summer vacation. Camilo knew other musicians, so he contacted them and proposed them to join the orchestra they were creating.

Pancho and Camilo had thought of a group of five or six people, but there were so many interested in joining the orchestra that the first rehearsals included about 13 people. In the end, solely for economic reasons, they only accepted nine members, of which only he remains.

All these members, including Camilo himself, ended up working with other artists and groups and obtaining new opportunities in the musical field.

Clasiqueando

Cambalache’s first album was ”Clasiqueando”, which was released almost 20 years ago. Pancho assures that the acceptance to the material was very nice, even though the details are not so refined and worked.

The success they had was a surprise for Pancho and the rest of the group, since the scope they expected was local. “We were surprised that people called us from many countries saying they had heard the album and loved it. There were even companies in countries like Japan and Italy that wanted to buy us songs for distribution” Pancho said on the issue.

It was a great start for everything that came next for the group in the years to come.

Pancho and Porfi — Pancho Chavez and Venezuelan arranger, producer, and musician Porfi Baloa

Why choose Seattle

Pancho and his musicians chose Seattle as their base of operations because he and all the members of Cambalache have lived there for many years. That is exactly the city the Peruvian chose to make his living there and he never left it.

It is also in Seattle where they all have their jobs and occupations outside of music and where they meet to rehearse and deal with all the affairs related to the orchestra.

In the beginning, it was very hard for them because the Latino audience was not very large when they created the project. However, that has been changing, and today, many Latinos live in the city and maintain their Latino customs, including music.

Other tasks besides music

In addition to being the vocalist and manager of the orchestra Cambalache, Pancho is also a business administrator and manages his own event company whose main element is, of course, music. In this company, Pancho and his staff are in charge of hiring artists and bands for private events. Of course, Cambalache is involved in the operation of this project.

The event center managed by the Peruvian singer has a capacity for 500 people and has its own stage. He rents it to hold events there and has all types of clients waiting.

They have hired artists such as Gilberto Santa Rosa, Tito Nieves, El Gran Combo de Puerto Rico, Willie González, Conjunto Bahía, Frecuencia Latina, among others.

Willito and Japhet from La Sonora Ponceña

The stories of two great musicians

The island of enchantment, Puerto Rico, has been one of the places with the most talented musicians in Latin America, so it is always worth mentioning some of the most important names in the music scene in this beautiful land. Today it is the turn of talented musicians Willito López Vázquez and Japhet O. Rodríguez from the world-famous orchestra La Sonora Ponceña.

Next, we will talk a little about both salsa exponents’ stories separately so that our readers can get to know these great personalities of the entertainment world who are not so famous for some.

Willito López

Wilfredo López Vázquez, artistically known as Willito López, is a famous percussionist whose career over time has been brilliant and has countless great collaborations with other exponents of the genre such as Tito Puente, Eddie Palmieri, Tito Nieves, Jerry Rivera, Luis Perico Ortiz, Lalo Rodríguez, Bobby Valentín, among many others.

One of the instruments that makes this musician excel more than another is the conga and it is present in several of the greatest records of La Sonora Ponceña, the orchestra to which the artist currently belongs.

Willito playing the conga — Willito López playing the conga during a performance

In one of his last interviews, he talked a bit about maestro Ángel ”Maldonado” Maldonado, of whom he cherishes fond memories after his unfortunate death a few years ago. He mentioned that the sonero lent his support to him when he needed it most and was very grateful for that, while regretting that he was already no more in this world.

Undoubtedly, he is a pride to his family and the artists who have had the opportunity to feature his talents for any project in the past. He has always left everything on stage with each of his works and we have no doubt that he will continue to do so as long as his arms allow him to delight the audience with his talent.

Japhet Rodriguez

Japhet Rodríguez is also a talented Puerto Rican-born percussionist who has a very interesting career behind him.

The artist was initially invited by La Sonora Ponceña to participate in some projects in 1998, but after having shown what he was really made of, he continued working with the orchestra for years to come.

Japhet with his timbales — Japhet Rodríguez with his timbales

It was in 2007 that he became an official member of the group and thanks to which he became popular all over the world while serving as the timbalero of La Sonora Ponceña.

While it is true that he has reached a huge popularity worldwide thanks to the aforementioned Puerto Rican orchestra, Japhet has been part of many other important names in Latin music such as Sabor Ponceño, La Terrífica de Ponce, Costa Brava, Moncho Santana, Los Hermanos Moreno, Willie Crespo, Camilo Azuquita, Impacto CREA, Raphy Leavitt Y La Selecta, Manix Martínez, Rafy Class, Conjunto La Perla, La Tropicana de P.R., and Homenaje Matancero.

Something very interesting about the musical career of this great artist is that all these groups to which he has belonged have not only been from Puerto Rico, but also from countries such as the United States, Panama and Colombia. This shows that his talent has not only shone in his native country, but also in other latitudes.

In next editions, we will be talking a little more about other salsa exponents who have left our music in high, so you can not miss the section of Johnny Cruz in coming months.