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Search Results for: World Salsa

Armando Manzanero “The King of Romanticism” left us this morning

Master Armando Manzanero said goodbye to us due to covid-19 complications

The morning of December 28, Mexico and the rest of Latin America woke up to the sad news of the death of another of its great artists: Maestro Armando Manzanero. A few days ago it was announced that the singer-songwriter had tested positive for covid-19, the virus that has the world paralyzed and on edge, he was hospitalized on December 17 for complications associated with it.

Despite informing that Armando was improving at respiratory level after being intubated, it was reported that he would remain under observation for some kidney problems. This morning the Society of Authors and Composers of Mexico, of which he was the president, announced his death due to a heart attack associated with his complications.

With his 86 years, the maestro always remained active, contributing a lot to the history of Latin music and his native Mexico. Nobody would have thought that we will not only say goodbye to 2020 but also to the great musician, his ashes will be delivered to his family during this Monday, which will be transferred to his born city Mérida, where at the beginning of the month he had inaugurated the Casa Manzanero museum where the best milestones of his career of more than 60 years are exhibited.

Armando Manzanero was one of the greatest
The master Armando Manzanero.

The incredible long career of Armando Manzanero

Armando Manzanero passed away at the age of 86, leaving a legacy of golden years on stage with his favorite instrument: the piano, demonstrating the great talent that exists in Latin America. In 1950 he composed what would be his first tune “Never in the world”, this was only the beginning of his great career.

There are more than 400 songs that the maestro composed, which are divided between those used for his own discography and those that many artists have had the honor of singing, among which we can name: Elvis Presley, Andrea Bocelli, Angélica María, Luis Fonsi, Belinda, Joan Sebastian, La Arrolladora Banda El Limón, Roberto Carlos, Andrés Calamaro, Ana Torroja, Ana Gabriel, Daniela Romo, Laura Pausini, Cristian Castro, Alejandro Fernández, Lucero, Paulina Rubio, Ricardo Montaner, Miguel Bosé, Rocío Dúrcal, Raphael, David Bisbal, Pedro Fernández, José José, Luis Miguel, Vicente Fernández and many more.

Armando Manzanero died last December
The King of Romanticism is no longer with us.

Not only did he participate in songwriting for albums and artists, but he also participated in the composition of many songs for movies and soap operas. Among all his great awards are several Grammys including the Award for Musical Excellence for his great contributions to music.

The Recording Academy posted on its Twitter account: “Armando Manzanero, recipient of the Award for Musical Excellence and winner of the Latin GRAMMY, as well as a great friend of the Academy, has left us. We celebrate his life and work. Irreparable loss for the world of Latin music. We accompany the Manzanero family in their deep pain.”

We must remember that the maestro was honored this year in many ways, the most memorable were those made at the Billboard Latin Music Awards and the Latin Grammy, no one thought that they would be the last tributes in life for Mr. Manzanero. During this week more posthumous tributes, and many words from different Latin artists are expected.

Rest in peace Armando Manzanero, may heaven be filled with his romantic words and great tunes!

 

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Where the idea of the name of the Fania Record label came from

October 2020

Jerry Masucci and Johnny Pacheco

 

Genaro Masucci, known as Jerry Masucci and Juan Azarías Pacheco Kiniping, known as Johnny Pacheco
Jerry Masucci and Johnny Pacheco

Where the idea of Genaro Masucci, known as Jerry Masucci ((Brooklyn, New York, Oct. 7, 1934 -Argentina Dec. 21, 1997)) and Juan Azarías Pacheco Kiniping, known as Johnny Pacheco ((Santiago, Dominican Republic, Mar. 25, 1935)) to give the title to the record label “Fania” arose.

The name was taken from the old Cuban son: “Fania”, which was successfully performed by the Conjunto Estrellas de Chocolate and composed by Reinaldo Bolaños.

The lyrics present a syncretism between the Spanish and African languages.

 

Chocolate Stars Set
Chocolate Stars Set

Members of the Conjunto Estrellas De Chocolate.

Theme: Fania

Author: Reinaldo Bolaños

Voice: Filiberto Hernández Fuentes

Voice: Chinese Lion Lahera Wilson

Voice: Agustín Cabrera .

Three: Andrés “Nino Rivera” Echevarría

Bass guitar: Sergio De Cuba

Bongos: “Pichi”

Piano: David Palomares

Trumpet: Armando “El Gorilla” Albertini

Felix “Chocolate” Alfonso was not afraid to put together and lead an ensemble in the style of Arsenio and Chappottín in 1959. The ensemble format was part of the medium in which he swam like a fish in water.

He knew the best montuneros musicians and called them together. The good ensembles still retained the favor of part of the public.

Jesús Gorís, the architect of the Puchito label, didn’t think twice about it and recorded them right away.

Victrolas in bars and bodegas all over the island began to spread the son montuno macho of Las Estrellas de Chocolate.

But the 1960s in Cuba were too strong, diverse and creative, and the good work of Chocolate with its stars had to deal with a scene that was too competitive for a novel ensemble.

As often happens, it took several years for the Chocolate Stars to finally shine as stars and be on everyone’s lips.

was recorded in the voice of Pedro Juan Rodríguez Ferrer "Pete" El Conde Rodríguez
“My New Tumbao Cañonazo”

Fania, although composed by Reinaldo Bolaños for Conjunto Estrellas de Chocolate, was recorded on the voice of Pedro Juan Rodríguez Ferrer “Pete” El Conde Rodríguez (Ponce, Puerto Rico, Jan. 31, 1933 – Dec. 2, 2000); who along with Pacheco’s group recorded the company’s first album entitled “Mi Nuevo Tumbao. Cañonazo”, with a majority of Cuban songs, like most of the albums recorded by Pacheco and many of those recorded by that label.

In 1964 Jhonny Pacheco and Jerry Massucci founded Fania Records and created the international and renowned Fania All Stars.

Pete was the first singer that Fania had, and on his shoulders was the responsibility of taking that project forward.

In the first Fania album Cañonazo (1964) Pete interpreted the theme Fania, composition of Reinaldo Bolanos and with which the band was inaugurated.

It is 1964 and the history of Latin music is about to change.

The Dominican flutist Johnny Pacheco, one of the most popular Latin artists in New York, has parked his flute, changed his orchestra and recorded an album, “Mi Nuevo Tumbao…Cañonazo”.

It’s a curious recording, although it doesn’t seem special.

It sounds like a somewhat modernized Sonora Matancera. But it has been released under a new label, Fania Records, which he has just founded in partnership with New York lawyer Jerry Masucci.

And what was only meant to be a start to relaunch and boost Pacheco’s career is out of the hands of both of them and becomes a phenomenon.

Fania All Stars

Additional information:

The name of one of the most important record labels in Latin America and the world All comes from a song by Cuban Reinaldo Bolaños called Fanía, which refers to a story about a woman whose name was Epifanía and her mentally challenged son.

The story goes that in the middle of a fight between the two, she threw flour (funche as it is called in the Caribbean) in her son’s face and he responded “Fania Funché”.

Bolaños liked the story very much, as did the founders of the record company Jerry Masuci and Jhonny Pacheco, who decided to name their music company after her and include the song in the first album produced.

With the passage of time, they stopped pronouncing the tilde on the “i” and started calling it Fania, without an accent.

Research sources:

Thomas Muriel (Puerto Rico)

www.gladyspalmera.com

 

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ROX’s new single “Cristal”

Cristal is dedicated to those strong women

“Composing is a magical process”, said a Venezuelan living in the United States that puts the name of her country very high. She is a multifaceted artist and this time presents her new single “Cristal”.

Roxana Frontini, her real name, known in the industry as “Rox”, unveils her new song: “Cristal”, inspired and dedicated to “all the queens of the world”, as its description dictates. Frontini wanted to consciously empower women and honor what they stand for. The song is within the Latin genre and has a very powerful message: “No one can stop her” is one of the phrases she mentions there, referring to “the glass woman.”

“Cristal” had the voice, melody and authorship of the artist, while the production and arrangements were in charge of Arturo Cabrera. The music video was directed by Nestor Cabrera. Since the beginning of December, it has been available on digital platforms. The positive comments have been increasing, as well as the support of her colleagues and followers; the views on YouTube exceed the 100 thousand.

“Cristal is a celebration of the Queen that each woman carries inside, whatever the path we have chosen, we all fulfill an essential role that contributes to the development of our society. The mother, the daughter, the sister, the cousin, the grandmother, the friend… We all matter”, stated the businesswoman.

In the music video, different women can be seen in their facets of everyday life as mothers and workers. This is the first song she has done in Spanish, and she hopes to release its English version soon.

“Our stories are full of challenges and victories that make us precious, like crystal. In each one of us there is a warrior, a friend, a teacher, an angel, and a queen. It is my greatest wish that by singing and dancing this song, each woman connects with her value, and together we shine more. This goes to my beloved, respected and admired Crystal Women all over the World!”

In the music video she wanted to reflect the process she went through while creating the song. She sought to stay fresh, natural, with little makeup, and everyday wardrobe. For this reason, she added some shots in her gym look, very constant in times of pandemic. With the phrase “This song is for each of you because we are all queens and together we shine more”, ends the credits of the music video.

“Part of the song came out one day exercising on my balcony (because we were in full lockdown); minutes before I had had a long conversation with my mother where we covered her life trajectory, and all the things she has overcome including cancer. Then, when the first part of the song was ready, I started working on a new fine art series called Reinas; this series shows very different women, all with something in common, Modern Crowns: hats of different styles, colors and sizes that symbolize the originality of each one. As this series began, the missing piece of Cristal emerged with total fluidity. Every time I sat down to work on the art pieces, it was like the information for Cristal was downloaded to me”

The work was made up of enterprising women who have obtained great merits in different areas: Almudena Álvarez, lawyer, LL.M, partner at Álvarez Lentner; Gisela Morichetti, Visual Communication designer; Lisset Galeyev, photographer, owner of Lisset Galeyev Photography; also Liz Nieves, fashion designer, owner of Ilogear Active & Dance Wear; and Ethel Schutz, Christian, faith leader, and the woman who taught Frontini to paint. All brilliant and worthy of admiration.

Rox is presenting her new single Cristal
Roxana Frontini better known as ROX.

ROX’s Biography

Rox is Venezuelan, born in Caracas and who has made her way internationally. She is an artist, a businesswoman, and has led projects in different areas. She has a very solid career in different aspects. She founded FashionCurators.com, a business that seeks to provide opportunities for stores, brands, and designers to broaden their horizons, and gain a further scope. She has combined her role as an artist and a businesswoman. She writes, paints, dances tango, sings, designs, creates content, and runs businesses. In fact, she has a personal blog. She has done volunteer work, is an expert in marketing and the digital area. A Crystal woman!

The singer began her musical career from a very young age. Her first steps were at the Juan José Landaeta National Conservatory, in her native Caracas. From the age of 15, she composed and collaborated with renowned artists signed by Sony Music. In addition, she is the daughter of a long-time musician, a member of the Fenix ​​Jazz Band, in Argentina. On many occasions, she accompanied him in his presentations, and learned many tips that she then put into practice, in addition to obtaining greater ease in the industry.

At the age of 17, she started in pop-rock covering songs by some greats of the genre and her favorite singers such as: Shakira, Soda Stereo, Fito Páez, The Police, Alanis Morisette, and No Doubt.

At an artistic level, she stands out for her beautiful pieces, inspired for the most part by the femininity that characterizes her so much. Elegant and very subtle pictures and illustrations. It also offers cell phone accessories, clothing, and details for home decoration. Frontini has other musical singles to her credit in English and Spanish. It fuses elements of pop, electro pop, and Latin music “Oasis”, “Your Groove”, “Better Choices”, among others.

She is one of the most renowned Latin exponents in the United States, and has achieved success in Europe, and Latin America. She has struggled to be successful and overcome life’s obstacles; among them, she had to recover from a facial paralysis that changed her perspective but gave her more strength to continue. Thanks to being a multifaceted woman, she was able to focus her energies in other areas.

Her passion for music, art and entrepreneurship gave her the hope she needed at that time. From this experience, she learned to value moments more, and that the greatest treasures are inner power, creativity, purposes in life, family, and wisdom. For this reason, she wanted to inspire others to grow and have tools to constantly face life.
The artist has been very excited about the release of her new single. She did not miss an opportunity to thank those who have supported her and the women who inspired her:

“Special thanks to all the women of the world, for inspiring this song”

For Frontini, composing is a magical process, she feels blessed to be able to collaborate with producers who challenge her as a singer and author. For her, it is a privilege that she is inspired to go beyond her own mental and emotional barriers.

Her musical career will continue to give something to talk about, and perhaps before we imagine, she will surprise us with her album!

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Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music
Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label
Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

Warner Music Latina
The world of Latin Music Record Labels

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America
Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages ​​of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra
An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.