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The Five Most Influential Latin Artists of 2020

These are the top latin names of this year

The times are changing, influencers and new talents are gaining ground within the industry. Meet some of the most influential latin artists of 2020!

Latin America has been the birthplace of singers, songwriters, producers, and artists that have taken their talent to the USA and the rest of the world. With their flags held high and their nationalism deep rooted, they have been the ones that impulse their culture in North America and Canada, that way they have opened many opportunities to the next generations.

2020 was a year of challenges and so many changes, however some personalities from the media industry didn’t give up. Many of them took advantage to work on projects that they had in mind, and surprised their fans. While others were dedicated to remember their biggest hits, and used digital platforms to perform remote concerts. For this reason, we want to mention and give recognition to five latin artists that keep afloat during this year; they were revelations, and got a larger scope that anyone could have imagined.

Five Most Influential Latin Artists of 2020

Manny Cruz

The Dominican with Cuban origins has been one of the exposures of his genre, that has known how to take advantage of his fame to position himself within the media. He was the Dominican artist with more nominations on the Latin Grammy.

“The Lord loves so much and I feel so grateful with these two nominations. And very happy of how the people had embraced my music, and to be able to contribute a little to our merengue history”, expressed the artist.

Manny Cruz one of the most influential Latin Artists of 2020 — Manny Cruz

Cruz ‘s career has been on the rise, because it doesn’t leave space to anybody. During this year he had made collabs with Ilegales, Miriam Cruz, and a tribute to Juan Luis Guerra. He also has shared projects with the merenguero Eddy Herrera.

After being part of several groups, he decided to try a solo career without knowing what his destiny, and talent had prepared for him: he obtained the award for Solo Singer of The Year in the “Premios Soberanos”. In 2017 he was the winner of a Latin Grammy, thanks to writing together with his brother Daniel Santacruz, the single “Deja Vu” for Prince Royce and Shakira. In 2018 he got three awards at “Premios Soberanos”.

Manny has specialized in merengue and pop-ballad, he is a singer and songwriter. “Santo Domingo” is his latest music video, which has gained more than 2 million of views on YouTube. More and more are the singers that want to share their works with him, and of course have the opportunity to count on him as a songwriter. He is one the young musicians that are here to stay, and he is now well placed among the american audience, and spanish speakers.

Nathy Peluso

Another singer that has broken barriers, and has gained a position within the industry is Nathalia Dora, better known as Nathy Peluso. Even when she is only 25 years old, she is already a trendsetter in different musical genres. She is acclaimed for her fusions with rap, hip-hop, jazz, and salsa, a combination that is only possible for a woman like her. She was born in Argentina, and she was one of the honor guests invited to this year Latin Grammy.

She is a singer, songwriter, and started her career from very young. She studied theater with teachers from Dominican Republic, Cuba and Colombia. That way she took their accents, and it can be noted on the majority of her singles. She is inclined for blues and jazz styles.

Even when she is living in Spain, it has surprised the acceptance of her music in Latin America and the USA. 2020 has been her year, she released her first single of her next album: Business Woman, with which she wants to continue showing her strong side, and consolidate her place within the industry. Plus, she got her very first nomination to the Gardel Awards, and two nominations to the Latin Grammy in Best New Artist and Best Alternative Song categories.

Peluso has become one of the most important latin artists of the musical scene. She sings about feminism, sex, and even politics.

“Women let me know that I am an inspiration to them”, expressed the artist.

Prince Royce

Prince has been another musician that hasn’t stopped this year. He has topped the first places on Billboard, and was nominated to the Latin Grammy 2020 as Best Contemporary Album / Tropical Fusion. Alter Ego is the double album that makes him stay on everybody’s minds. Many important talents participated in this album, around 60 songwriters, 21 musicians, 23 songs, 18 musical producers, and it has obtained different golden and platinum records around the world. Beside that, it was the only album to debut on the number one of the latin Billboard list of 2020.

The Latin Music Academy considered him as one of the most consistent artists that has been kept loyal to his fans and his origins. The bachata singer has evolved over his career, and he keeps showing his versatility on the market. Geoffrey Royce Rojas de León is an American singer, songwriter, and music producer with Dominican origins.

Tonny Succar

Antonio Guillermo Succar better known as Tonny Succar is a Peruvian-American songwriter, arranger, percussionist, band leader, and producer. In 2019, he received the Latin Grammy for Best Salsa Album, and a second award as the Producer of the Year. As a young boy, he auditioned for a latin jazz ensemble in his school, and of course he got his desired position. Then, he went on to assume the family band’s Musical Director position, which was named Mixtura. After graduation he continued as an artist, and teaching other music students.

His talent went beyond borders, and had the opportunity to work with renowned artists such as: La India, Tito Nieves, Michael Stuart, Jon Secada, Obie Bermúdez, and Kevin Ceballo. He was also the crucial piece in a tribute to Michael Jackson, this project was a great chance for him to be close to artists that he admired. Succar is still forming, and is planning to be part of a musical legacy that goes beyond borders.

“If you don’t take the opportunity when it has to be, the train will leave” he commented after getting the Latin Grammy.

Tito Puente Jr.

He always knew that his career would be compared to his father’s, and he was very clear that it won’t be easy to reach that level. For that reason he decided to make his own name with his own identity. From very young he participated in different bands including a rock one. That way Tito Jr. formed his own trajectory and now is well known within the industry.

However he is continuing his father’s legacy at performing several of his most famous songs. He also has never doubted making tributes to his father, with different events for youngs and children where they learn to play different instruments. Tito was born in New York on June 2nd,1971, he is 49 years old, and has several albums of his own. He is very proud of his origins, but at the same time he has created his own name.

“I have my father ‘s spirit”, he said proudly.

This new generation is promising to hold their countries’ names high with passion, enthusiasm, and so much commitment.

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Daniel Santacruz wins a GRAMMY®

“Larimar” gave Daniel his first Latin Grammy®

The Dominican singer made history by winning his first Latin Grammy® for his album “Larimar”, in honor of a stone that it’s used in jewelry and can be found in his country. The album has eleven tracks, and it was released in the middle of the year.

After several nominations, 2020 was his year! Also as a historical event, he shared the first place with the merenguero singer Eddy Herrera, who was nominated in the same category. Both obtained the valued award filling the Dominican people with huge pride. In fact, on their Instagram profiles they uploaded a picture celebrating.

Two Dominican Winners — Both Dominicans won the Latin Grammy in the same category.

Santacruz was nominated with his brother Manny Cruz, but on this occasion, Daniel was the lucky one. However, he didn’t hesitate to dedicate this award to him, and the rest of their family; he thanked his wife, his mother, his fans, his manager, and each of his team members.

The Grammy winner for “Best Merengue or Bachata Album”, shared a video on his Instagram Profile where he looked happy and excited. The comments of his followers were immediate, it got more than forty thousand views, and a large number of congratulations.

I’m grateful to God, to the Recording Academy, and to all those responsible for participating in this important production, that represents the sacrifices of a career and efforts of many years”, said the artist.

Santacruz was one of the artists who performed in the show. He sang to the beat of his single “Larimar”, from Dominican Republic. A band of musicians accompanied him, as well as the stunning blue sea of his country.

Larimar was the production that made him a Latin Grammy® winner, and it’s his seven production. Santacruz was also the general producer, however he had a great team of professionals who adjusted all the details. The production was in charged of Ambiorix Francisco, Israel “Mayinbito” y Richy Rojas, mastering by Andrei Fossari, and mixing by Allan Leschorn, Esbin Ramírez y Richy Rojas.

A little bit about Daniel Santacruz

The singer was born in the United States but grew up in Dominican Republic, since childhood he felt a natural inclination for music. Although, he had said that he regrets not having taken piano classes with his grandmother Zulema Victoria.

She was always pushing me to the music ‘Come to teach you music theory'”, recuerda.

Daniel Santacruz — Daniel won her first Latin Grammy.

But nevertheless, this didn’t deprive him of his abilities in the music area. He acquired his first musical interests on the island. Since very young he was interested on the songs of Juan Luis Guerra, Wilfrido Vargas y Luis Miguel.

We won a Latin GRAMMY®!!! Thank you very much to all the Academy Members to take into consideration my album #LARIMAR, that was made with all the heart and feels. This year the #merengue and the #bachata win double as well I shared this triumph with my beloved and admired brother @eddy_herrera with his album #ahora. I shared this joy with my entire work team and with all the artists, musicians, engineers, and producers that participated with me! THANK YOUUUUUUU @latingrammys”, he expressed on his social media.

For the next year he is preparing surprises and new collaborations with colleagues of the industry. Santacruz’s career is just starting, his successes won’t stop since he is so talented and has so much energy. Congratulations, Daniel!

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That’s how the Latin Grammys were

The 21st edition of the Latin Grammy

As expected, due to the global pandemic situation that hit us this year, the awarding of the 21st edition of the Latin Grammy was held online. In this way, neither the public nor the red carpet had participation this year. Some creatives recreated them in their homes and took the opportunity to take their respective photography.

The gala was held in the city of Miami with headquarters in other cities in Latin America. Several of the artists’ participations were also carried out under this modality.

The musical presentations were opened by the J Balvin show, one of the great favorites of the night. Who also broke a Guinness record for more nominations, surpassing the title obtained by Calle 13 in 2011. To receive his gramophone, he was dressed in black and then appeared in white. He interpreted the song “Rojo” and dedicated it to those who have had to fight against the COVID-19 virus. Balvin has recognized that this situation has affected him seriously and he has been immersed in depressive pictures.

“My heart is crying,” Balvin commented.

To the surprise of many, his heart actually turned the color of blood. His suit was dyed through some internal mechanism but leaving a large red stain on Balvin’s suit. Really, it seemed like his chest was bleeding incessantly.

J Balvin bled in the stage of the Latin Grammys

“Music humanizes us” was the theme of this year’s meeting. With the singer’s presentation, many were stunned and very sensitive. What did you think of his form of expression?
Natalia Jiménez paid tribute to Julio Iglesias, while the great Hector Lavoe also received recognition. Ricardo Montaner, Ivy Queen and Rauw Alejandro led the tribute.

Jesús Navarro, Ricardo Montaner, Victor Manuelle, Ivy Queen and Rauw Alejandro gave life to the song ‘El Cantante”’ in homage to Héctor Lavoe. Each of the interpreters, from their respective rhythms, created a perfect harmony and joined in a very emotional show. They quickly went viral and comments on social media grew by leaps and bounds. The spectators were pleased by a presentation that moved fibers.

Winners of the night

Natalia Lafourcade, Alejandro Sanz, René Residente, Mike Bahía, Ricky Martín, Caminlo, Rosalía, Bad Bunny, J Balvin, Ozuna, Carlos Vives, Grupo Niche, Eddy Herrera and Daniel Santacruz were the winners of the night. The winners’ social networks were filled with videos of celebration and appreciation. A different night but full of many emotions!

In the Mejor Canción Tropical category, singer-songwriter Carlos Vives shone with his song “Canción para Rubén Blades”, in which Blades participated as a composer. Vives was excited, he did not hesitate to thank Rubén Blades for his support.
“This award with Rubén, congratulations to all the nominees, all the participants, Kany a very big kiss, thank you Sony, thank my entire team, our producers, the artists, Andrés Leal, thank you,” he said in the middle of happiness.

In his social networks he also wanted to dedicate his award to La Academia, his country, his people, each of his followers, his wife and his entire production team. He was also shown celebrating from home, together with family and friends.

In the Mejor Álbum de Salsa category, Grupo Niche shone. Album 40 is a tribute to the group’s musical trajectory. It is the first Latin Grammy that Colombian salseros receive, after having been nominated twice, in 2001 and in 2016.

“We have won the @LatinGRAMMYs for best salsa album for ’40’ our most recent musical production. With great emotion we say to you: Salseros and Nichistas of the world, infinite Thanks! Long live Latin music, salsa, long live the teacher # JairoVarela and long live Colombia!”, They expressed on their Twitter account.

The winning album was recorded for almost a year in studios in Miami, Cali and Puerto Rico. They wanted to maintain the musical guidelines of Jairo Varela and thus remember his roots, without losing his essence.

As Mejor álbum de Merengue/Bachata we have two winners, two Dominicans. A historical event that both celebrate with great fury. Eddy Herrera and Daniel Santacruz were the lucky ones. They tied in one of the closest categories!

Eddy Herrera has a long history in the genre, known as “El Galán del Merengue”. The followers of his career also celebrated this achievement, being the singer’s first Latin Grammy. “Eddy Herrera Ahora” contains some of his most recent songs.

“It is an immense joy that I also want to share with all my followers and lovers of my performances. Thank you for supporting me throughout these years where you have been faithful to my musical productions ”, he expressed.

The Dominican did not hide his happiness and dedicated himself to thanking those who have supported him during so many years of journey.

“I am extremely grateful to the entire production team, as well as my fans, who are always the impetus to keep going. To achieve this magnificent product, we had, as in other opportunities, the dedication of one hundred percent of our great team, who gave themselves with the charisma, vocation and professionalism of always, an essential symbol of our artistic productions ”, said Eddy Herrera.

For his part, Daniel Santacruz will fondly remember the day that “Larimar” made him the recipient of his first Academy Award. After several nominations, his long-awaited moment finally arrived. In fact, his brother Manny Cruz was also among the nominees.

Even though he was born in the United States, he is of Dominican descent and grew up on its streets. He learned about its culture, its influences and is very proud of its roots.
“Grateful to God, to the Recording Academy and to all those responsible for participating in this important production that represents the sacrifice of many years of career and effort,” expressed the artist.

Santacruz was also part of the singers who entertained the meeting. He appeared from Boca Chica, Dominican Republic to the rhythm of “Larimar”, the promotional song for his album.
The young Dominican posted a video on his Instagram account where he is very happy. He thanked his family, wife, mother and his brother Manny Cruz. To its engineers, musicians, fans and manager. As well as his country, the people who listen and dance bachata, merengue and all his followers. Long live the Dominican Republic!

The event was one of total innovation and, surely, it will become a starting point for other awards. Of course, the dedication and effort on the part of the organization cannot be denied; as well as the artists involved, all left their hearts on stage and showed that better times are to come. So be it!

Tito Puente’s must-hear: Records you won’t be able to forget

North America / Unites States

The best and more emblematic Tito Puente’s records

Ernesto Antonio Puente, better known as Tito Puente, El Rey del Timbal, was a recognized percussionist in the music industry. He was born in Harlem, New York on April 20, 1923.

Those who knew him as a child considered him very active. He was always looking for objects to generate sounds and make noise. The New Yorker, of Puerto Rican parents, began his music studies too young. At an early age he learned to play percussion and piano.

He was heavily influenced by jazz artists and Gene Krupa, considered the most influential drummer of the 20th century. Puente participated in various local bands and was part of the Machito group; musician and singer of Cuban origin who contributed to the creation of Afro-Cuban jazz.

Remember the great percussionist — Tito Puente made history with his unique style

Their first steps

At the age of fifteen he made his debut in a Miami orchestra. He amazes everyone with his ability for Latin perc battledussions.
For seven years he studied piano and drums. He then attended the Juilliard School, a conservatory of the arts located in New York. His musical training was very solid, which led him to become a great figure of the genre.

It was part of the development of rhythms and fusions that led to the success of salsa. However, he wasn’t a big fan of that term. Although he was known as a “salsa ambassador”, when asked about it, he responded in a humorous way:

“Salsa is what I put in spaghetti. What I play is Cuban music”, he repeated over and over again, extolling the roots of Afro-Caribbean music.
In the 1940s, he decided to form his own band, the Picadilly Boys, specializing in Latin jazz. They received the support of Tico Records to make their first musical recording. His career was just beginning. At the end of the 50s, “Dance Manía”, one of the artist’s most popular albums, was released.

Puente walked among the mambo, bossa nova and Afro-Cuban jazz. In the 60s, he ventured into salsa, without leaving behind other rhythms that characterized him.

The timbalero did not hesitate to support talented young people, Sophy from Puerto Rico recorded his first productions under the recommendations of Puente. Puente was in charge of the production, arrangements and instruments. It was a pleasure for her to receive the affection that he gave her. He treated her like a daughter and learned a lot from him; Celia Cruz was another of the artists who had the honor of working with “El Maestro”.

The sound of their timpani was known worldwide. He recorded more than a hundred albums, received a star on the Hollywood Walk of Fame in 1969, as well as the key to New York City and different nominations: Grammy Award for artistic career, Grammy Hall of Fame Award, Latin Grammy Award for Best Salsa Album, Grammy Award for Best Traditional Tropical Latin Album, Latin Grammy Award for Best Traditional Tropical Album, Grammy Award for Best Salsa Album and Grammy Award for Best Latin Recording.

Throughout his career, he had the opportunity to work with several record labels including: Charly Records, BMG, RCA Victor, Fania Records, Sony Discos and Concord Picante.

Most recognized albums:

Dance Mania, 1978.

Dance Manía, 1958 was the artist’s first album. Considered the most famous percussionist. The study work, entered in 2002, in the National Recording Registry; list of recordings that are considered important and part of the culture and history of the United States. It is also found in the 1001 Albums You Must Hear Before You Die, a music reference book founded in 2005.

The history of Latin music in the United States took a cultural turn after the appearance of Dance Manía. It was recorded under the voice of the Puerto Rican Santos Colón, in Spanish. They were generally performed in the native language of the United States or only as instrumental music.

Tito Puente wanted to break down barriers and have the American public listen to the pieces in Spanish. The album is positioned as the most famous Latin album of all time, surpassing successful artists of the time like Héctor Lavoe and Celia Cruz.

Homenaje a Beny, 1978.
Tito Puente made history with this album, by obtaining his first Latin Grammy. It was the winning album for Best Latin Music Album. With the help of his orchestra, he created an unprecedented album, full of flavor; an album that highlighted Cuban origins and fusions. A heartfelt tribute to the remembered Benny Moré, Cuban singer and musician who died in 1963. “Homenaje a Beny” featured 17 pieces of music.

Tito Puente - Nobody will have his wonderful character — Tito Puente ‘s grimaces while performing

Cuba y Puerto Rico son…, 1966.
The career of the remembered Cuban singer Celia Cruz was on the rise. In 1966, Tito Puente decided to contact her to work together. They established a kind of association that was maintained through the years. In addition, they became very close friends, a bond that went beyond the musical realm.

Cruz appreciated him and was saddened after his death. In her autobiography “Celia, mi vida” she recalled the day she received the terrible news. She considered him an authority on Cuban music and admired his career.“Tito was always in charge of the arrangements, and he liked to work at dawn. We would go out to dinner, and when we returned, Tito would stay until four in the morning composing arrangements for what we were going to record the next day.

Although we were not very lucky with our recordings, Tito and I did very well with the tours. Together we travel to many countries. It was during those trips that we developed that great friendship that we had, ”said La Guarachera del Mundo.

In addition to “Cuba y Puerto Rico Son”, they recorded five more albums: Quimbo Quimbumbia (1969), Etc., Etc., Etc. (1970), Alma con alma (1971), En España (1971) and Algo especial para memoria (1972).

Timbalero Tropical (1998)
One of the last works of the artist and that featured fifteen songs. He worked hand in hand with the RCA label. The album stood out with works such as: El Timbal, Mi Guaguancó, Lo Dicen Todo, Mambo Macoco, Mambo and Preparen Candela. Topics that were very popular at the time and that today continue to sound at family gatherings. They are classic salseros that do not go out of style.

“Oye como va” was a song written by Puente in 1963. However, it was rock guitarist Carlos Santana who popularized it. The song went international and was positioned on the Billboard Hot 100, a list that ranks the best-selling hits in the United States. However, he was not the only one to cover it: Celia Cruz, rapper Gerardo Mejía, Bobby Hutcherson, Joe Cuba Sextette and Cheo Feliciano. When he presented the theme on stage he affectionately presented Santana as its author.

This 2020 marks the 20th anniversary of the physical disappearance of the great: Tito Puente. He passed away on May 31, 2000. His Caribbean flavor, his big smile and his white hair left a great void in the entertainment world. Puente left a great legacy. He contributed to the expansion of Latin music in the United States and served as a composer, percussionist, conductor, and performer.

His exaggerated grimaces, his style, energy, and his skill with the instrument earned him worldwide recognition. In addition to positioning him as an admirable figure among colleagues and young people who want to follow in his footsteps. Simply unforgettable!

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Sheila King in Latin music

North America / United States

Sheila King is an international singer/songwriter born in Rio Piedras, Puerto Rico

(Sheila King) Her passion for singing started at the young age of 6 singing the music of her favorite childhood artists.

From the age of 13 she began to compose her own music. A quality that she began developing further the older she got. Today she writes and co-writes all of her music.

Her massive lyrical ability is demonstrated by her dominance of different styles of music. In her beginnings she was a vocalist of the group “Dulce Material” and backup singer of various musical productions under the guidance of the music executive Miguel Correa.

Sheila King is an international singer/songwriter

Miguel Correa has been responsible to pushing many artists in Puerto Rico like Mayra Mayra and Jessica Cristina under the label BMG. Now under the guidance of Raul RAZ Zeballos, Rare Monkey Entertainment, Sheila King Publishing, Rare Monkey Publishing, and Dustelli Music and Publishing; Sheila has produced a new album titled Trascendencia this album is the culmination of the work of superproducers Raul RAZ Zeballos, Mr. Vla, Tony Choy, and Ivan Nazario.

This new album is a vision and creation that Sheila shaped through her life experience. With this new production Sheila King plans to surpass everything she has already achieved with her first album Supernova her 2018 Latin GRAMMY nominated album and Galaxia Musical her 2019 release that was shortlisted for several Latin GRAMMY nominations on 2019.

Grammys and Awards

Sheila has had a very illustrious career as a solo artist culminating with her highest achievement to date; being nominated for the 2018 Latin GRAMMY Award for best Tropical Fusion Album with her freshman Album Supernova. Other notable awards, nomination, and recognitions.

She was named winner of the Premio Urbano as the best new artist of 2015.

She was nominated to the Premios Latinos Fama as the best pop new artist in 2015. In 2017 Sheila was honored to win the Supremacy Award in Venezuela as top Latin Female International Artist.

Sheila King is currently recognized as one of the top vocal talents in Latin music. She has taken her energetic and vocally exhilarating shows to many countries including the Dominican Republic and many cities across the United States.

Sheila’s music has been very well received by fans in Canada, Peru, Colombia, Venezuela, Germany, and Israel where she has had much success in radio airplay and captured a large audience.

Sheila is ready to leave her stamp on Latin Music and 2019 only looks to brighten her star and grow her career. Grammys and Awards TRASCEND.

Trascendencia

Trascendencia is comprised of 9 tracks starting with the title track Trascendencia a Latin – Reggae – Dancehall fusion featuring Notch.

This song leads the album’s theme with transcendence and becoming a better version of yourself. This song is a global theme of togetherness, brotherhood & sisterhood, and love for life and one another.

Then the album follows with the track Están Hablando de Ti a traditional fusion, in this song Sheila speaks about a relationship where the woman is disrespected, the song becomes an anthem of strength. Amor del Bueno follows a beautiful reggae pop style that defines what that “good loving” feels like and how you embrace that once in a lifetime love.

Love remains the theme with the Rock Latino Fusion Espectacular a production where the guitars and style of Latin rock creates a memorable fusion.

Now the album takes you to Colombia with Si Me Dejas a Cumbia, Reggaeton, Tropical fusion that again poses the question of let me love you like no one else would.

Then it’s a celebration a party song with Guarachando a vision of the future of Latin pop music with reggaeton and hip-hop elements showcased on this track.

Closing the Album is Indiferencia a tragic break up salsa about a woman done with the indifference of a lover that really does not care.

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