Search Results for: salsa

Jerry Rivas, career, and support for the Spaha Salsa Gallery Museum

The Spaha Salsa Gallery Museum has been the recipient of a good number of objects donated by artists and their families after they had died. This time, it is the turn of Jerry Louis Díaz Rivas, better known as Jerry Rivas in the music scene, who is one of the main singers of El Gran Combo de Puerto Rico.

We want to use his pleasant visit to our museum and his forty-sixth anniversary with El Gran Combo to talk a little about his great career and everything achieved in his long musical career over the past decades.

Jerry with Johnny — El Gran Combo De Puerto Rico singer Jerry Rivas and Johnny Cruz

Life and career of Jerry Rivas

Jerry Diaz was born in the city of Tampa, United States, on August 25, 1955 and his parents were of Puerto Rican origin, so it is undeniable that Puerto Rican heritage greatly influenced the path he would take later on.

About five years later, Jerry and his family moved to the city of Bayamón, Puerto Rico, where he began to take his first steps in the world of music with the guitar, the Puerto Rican cuatro and the Cuban tres, counting on the support of professor Carlos Seguí to learn to play the latter. However, shortly after, he would decide that singing was his thing.

While still a young teenager, he was part of various groups such as Grupo Complicación, Conjunto Cojoba and Grupo Chaney, being in all cases a very important part of the body of musicians who were in these bands.

His big great came in 1976 when Don Rafael Ithier, who was interested in the artist to be part of El Gran Combo De Puerto Rico, after he was recommended by Don Quique Lucca, who thought of this boy as replacement of the legendary Andy Montañez, singer of the group for more than 14 years.

Jerry signing a tres — Jerry Rivas signing the Cuban tres he donated

Although it was not believed that Jerry could fill the shoes of his predecessor, his talent, effort and support from the music director of the orchestra, made him consolidate in the institution along with the rest of his colleagues and become one of the longest-serving members of El Gran Combo.

International fame came with the album ”El Gran Combo En Las Vegas” thanks to the song ”La Clave”, in which he proved his vocal abilities to new levels. After that, he achieved his consecration as an international star with the album ”Happy Days” thanks to the song ”El Menú”.

After that, everything that followed for Jerry was success with the orchestra, which resulted in approximately 30 recordings in a span of 45 years with El Gran Combo de Puerto Rico, his musicians and the extraordinary team behind the group.

Other details of his life and support to the Salsa Museum

In addition to being a vocalist for El Gran Combo de Puerto Rico, Jerry also participated in backing vocals with other great musicians for their respective musical works such as Willie Rosario, Bobby Valentín, Yuri Buenaventura, Gilberto Santa Rosa, La Sonora Ponceña, Adalberto Santiago and many others.

Jerry with Johnny and the tres — Jerry and Johnny with the tres and the jacket Jerry donated to the museum

In each of these projects, the Puerto Rican artist has always given his personal touch and his unmistakable vocal chords, so it is normal that he is considered a legendary voice within the salsa movement not only in his country, but also worldwide.

Due to all of the above, it is a true honor for the Spaha Salsa Gallery Museum to receive this great musical luminary in its facilities, where he was welcomed by its president and founder, Mr. Johnny Cruz.

Some photos on the Cruz’s official Facebook page, it is evident that both shared a very pleasant time remembering things from the past and talking about music. In addition, Jerry donated one of his shirts and a Cuban tres to the museum so that they can be exhibited to the public along with the rest of the objects in its collection.

We thank Jerry for his kindness, generosity and great talent, which we hope will continue to accompany us in the years to come.

“My best inspiration and my best teacher is my dad.” Inheritance, discipline and academic training forged the Padilla dynasty that empowers salsa.

Robert and Ricardo Padilla have a fundamental importance within the musical movement we know as salsa. The father is a historian, curator and consultant. The son is a journalist, producer and broadcaster.

The role of Robert Padilla, who tropical music connoisseurs consider the most important salsa collector in the world, is unrepeatable, as he weaves together history, characters, facts and archives; delivering a holistic approach to salsa as a concept. His motivation is pure interest in preserving and spreading the culture.

The relevance of the museum that he conceived and guarded is unquestionable. He acquired the property and fitted out the building with the required specifications and ambience with the purpose of having a repository that keeps the salsa memory alive and in force.

When Ricardo was asked if his father influenced his training in the preservation of the musical archive, his successor answered: “That’s right. My dad and I have many things in common; among them, we love salsa. I grew up watching my dad play records and listen to music. But, my grandfather also had an influence because during the 1940s and 1950s, (the golden era of the Palladium, with Tito Rodriguez) Don Hector Padilla Rosado (RIP) had bodegas in New York.

My grandfather was part of what was happening there and danced mambo in that environment. My grandfather told me all that story and my father repeated it to me (…) the Padilla family would not be the Padilla family if we did not talk about my grandfather, Don Héctor. So we are three generations that in one way or another have dedicated ourselves to supporting music because it has changed our lives for the better.”

Robert Ricardo — My best inspiration and my best teacher is my dad.” Inheritance, discipline and academic training forged the Padilla dynasty.

Ricardo considers his father the biggest fan of salsa. “Beyond being a historian, he is the number one salsa fan. My dad has the largest collection of tropical music in existence.” That collection includes records in different formats, photographs, memorabilia, videos and audios of live shows, all documented and classified. Recently to his already incalculable collection was added that of Don Mariano Artau (RIP), who was collecting and curating unique musical treasures for more than seventy years.

In Ricardo’s case, he studied Journalism at the University of Puerto Rico, Rio Piedras Campus. What the father began as a hobby, the son saw as a profession. The gratitude and admiration he has for his father is evident when he says: “I thank my dad (…) all those concerts he took me to as a child formed me. And all those people he connected me with, later became mentors for what I do today as a Salsoul programmer.” And he adds: “my greatest inspiration and my best teacher is my dad; and he will continue to be so in every sense of the word”.

Speaking of orchestras, the salsa sound that Robert favors is that of the duo that popularized Willie Colón and Héctor Lavoe. For his part Ricardo affirms: “I say that Willie Rosario doesn’t have a bad album. He is a role model; being true to himself, molding a sound supported by great arrangers that he himself chose to refine that style.

He is so special in so many areas (…) So much so that even his life has been compiled in a book, and at 99 years of age, without having the need to play, he continues to do so because music is not necessarily something that only generates money for him; it is something that generates motivation to continue living. Without detracting from Don Rafael Ithier with his mulatos, or Don Papo Lucca with that southern giant, or the orchestra of the King of the bass, Don Willie transcends music and is an example of how to live”.

The Padilla’s, organically; to the succession they added a good dose of discipline and polished themselves with the commitment to take their musical training -which has not yet culminated- seriously, becoming the most admired influencers of salsa.

This dynasty is committed to their self-imposed mission of excellence. They say goodbye as a team and almost in unison affirm: “we are at your service”. I responded gratefully with “we’re still in salsa”, knowing that neither Puerto Rico nor the salsa world can repay this dynasty for the monumental contribution to the culture and musical history of this archipelago that has been the cradle of the greatest exponents of salsa, which the Padillas empower by sharing these stories of Puerto Rico with the world.

Bella Martinez ISM correspondent – Puerto Rico

Alex Sánchez “Salsa has always had a special place. It is a genre that will never go out of style ”.

Latin America / Venezuela / Miranda

Mulato en Rumba his greatest bet Alexis José Sánchez:

He is a versatile artist, who like many other musicians begins his training from home, with his brothers he learned to play the cuatro and the guitar, this motivated him to continue his formal studies at the School of Music “José Lorenzo Llamozas”, where he also studied trumpet alongside maestro José “Cheo” Rodríguez; He jointly studies Afro-Latin percussion with maestro Orlando Poleo, Barloventeña percussion with Alfredo “Pandilla” Bolívar and Arturo Piñango, African percussion with José Shalons and Yonder Rodríguez.

At the “Nicomedes Marrero” Cultural Training Center in Tacarigua, he took piano lessons with professor Manuel Sepúlveda, Afro-Venezuelan percussion with maestro Alexander Livinalli and Choral Direction in the free art workshop of “Río Chico”.

Photo- Alex Sánchez — Photo by Alex Sánchez

Although he was born in the city of Caracas, all his life he has lived in the Barlovento region, an area with a great cultural and musical richness, there he also performs the role of teacher, being a facilitator of the Afro-Barloventeña, Afro-Venezuelan and Afro-Venezuelan percussion chairs. Afro-Latin, in School District No. 4.

From a very young age he has been linked with the traditions of his town; Tacarigua. This young man is an active part of the cultural development of the area and together with his wife Yermy Martínez and his mother-in-law Zenaida Gamboa, founders of the group “Danzas Tacarigua”, they are in charge of training the youth of relief, in order to keep the demonstrations alive. traditional barloventeñas for many generations.

Sánchez, assures us that he has a great responsibility, to preserve the legacy that the Africans left in their path through our land, that despite the obstacles he gets along the way to carry out his work, he is overcoming them one by one with perseverance and dedication. that love he feels for music, his family, his traditions and his other passion for teaching.

Salsa and Venezuelan Folklore, two different worlds, each rich and varied in rhythms and styles, however, it takes them by the hand, something that is not strange in a country where the mixture abounds, that we Venezuelans are the product of an ethnic and cultural mix.

How were your beginnings in music?

“I started in music at home with my brothers. I learned with them to play cuatro and guitar. That was the fundamental basis of what has been my musical career up to now and it also inspired me to continue with formal studies in music ”.

Your musical training has been very broad. Why did you decide precisely to specialize with the trumpet?

“I decided on the trumpet, since it has been the traditional instrument in my family, first my great-grandfather Gregorio Machado, then my great-uncle“ Perucho ”Machado and my brother Wilman”.

A man from Caracas who decides to emigrate to Barlovento Why not Barquisimeto or another region?

“My whole family is from Barlovento, since I was born I have lived here in Tacarigua, Brión municipality. After studying music I realize the musical wealth that exists in this region. That is why I decide to bet on the musical production of my homeland and also be part of that artistic movement that represents Barlovento and that has given so much to our country ”.

Composing and arranging music, the work that leads its creators and orchestras to position themselves in the first places. Which of your works as a composer and arranger have been positioned in that place?

“That is the dream of every arranger, to achieve that an orchestra reaches the first places of popularity and in sales. I haven’t had that luck yet, but it’s my dream as a songwriter. I have arranged for many orchestras that have been quite popular and are playing in various countries ”.

Alex Sánchez — Mulato in Rumba your biggest bet

There are many orchestras for which you have done this work, could you name them?

“I have arranged for orchestras and singers such as: Bailatino, Cheo Linares and his Orchestra, Víctor Cardona and the Salsa Machine, Cheo Navarro and his Tribute, Francisco Pacheco and his People, Hildemaro Jr., Orquesta Sarayé (Colombia), Orquesta La Suprema (Panama), Orlando Watussi and my musical project “Mulato en Rumba”, among other national artists “.

Percussion is another of its virtues, of the different rhythms. Which of them is more difficult to teach or learn?

“Percussion is a world that allows you to express yourself and make contributions based on its rhythmic quality. All rhythms have difficulties, but their great musical richness and the magic of the ancestral charge make it possible for us to digest them naturally ”.

“I invite the musicians and the community in general to come to Barlovento to learn about the regional culture, so that they learn to play Mina, Culo e puya, Quitiplás, Fulía and Parranda.”

In the vineyard of the Lord there is everything and for everyone. What has been the most difficult thing about this profession?

“Music gives you a lot of satisfaction, but around it there are circumstances that create disappointments – they can scam you, you have friction with colleagues, etc. – you will find obstacles, but I think that all this is overcome with perseverance and dedication to work. That is what it takes to stay in the musical world ”.

The Music Producer is the architect of a record. What do you feel at the end of each record? What do you feel at the end of each work done?

“Music production is hard work, bringing together musicians, writing and selecting songs, directing, molding and creating a pleasing product for the public, where feelings are reflected on paper, which in turn become sounds that will mark the life of anyone who is a music lover. That is the greatest satisfaction ”.

Each era has its ups and downs, do you think you can make a living from music?

“Of course, if we think of music as an industry we can find that starting from being a composer, arranger, through instrumentalist, singer, among other things, always keeping in mind the quality of the work to be able to sell it, it can be said that we are prepared to live from what we love to do ”.

How does it feel to be part of the cultural development of Barlovento?

“It is a great responsibility to know and feel that you are the bearer of such an important heritage for the development of the culture of an area where the legacy of the Africans who populated our lands will always prevail. Maintaining, disseminating and promoting the culture of my people through workshops, talks and exhibitions will guarantee that tradition is not lost and that these children and young people, just like I started, will be the future protagonists of the traditional Barlovento demonstrations. ”

Tell us about the Black Theater of Barlovento and Danzas Tacarigua. How do you undertake the preparation of the new generations so that the traditions last over time?

“The Black Barlovento Theater, a group that has 43 years of artistic experience, also proudly carries the cultural heritage of the Miranda State. It is and has been a great school for me for 27 years when I made my first presentation with this great family. I say that it is a great school because it is characterized by being an avant-garde group and that it has given me the green light and total confidence to develop and put into practice all the knowledge acquired musically throughout my career through the different productions of the theatrical works brought to the scene ”.

“Following this example and great experience with the Black Theater of Barlovento, we have been working with the Danzas Tacarigua group, directed and founded by my wife Yermy Martínez and my mother-in-law Zenaida Gamboa for 20 years, training children and adolescents in terms of traditional Venezuelan culture, emphasizing the Barloventeña. They are currently part of the main actors in the traditions of my Tacarigua people. It is an arduous work in favor of the diffusion of the same ”.

His wife is an active part of the Cultural development of the young people of Barlovento, here we could say that “Next to a great man goes a great woman”?

“When one is passionate and responsible with what he does, with his profession, his home, that is accompanied by a great companion, I thank my wife very much, a large part of who I am and what I have achieved is accompanied by her great support, she is passionate about what she does, and that gives me a lot of strength ”.

Salsa and Venezuelan Folklor take you by the hand, how does it unfold between these two worlds?

“Despite the fact that they are two different worlds and from different markets, I have tried to take them by the hand, since from a very young age I was linked with the tradition of my town and the Barloventeño region in general, participating in the demonstrations held throughout of the holiday calendar. The salsa world has helped me understand and handle our culture in a more respectful way through arrangements, compositions, and also when interpreting it”.

Flyer Alex Sánchez — Alex Sánchez & Mulato in Rumba

How do you see the sauce right now?

“Salsa has always had a special place. It is a genre that will never go out of style. We must thank the DJs very much, who, whether they like it or not, have been a fundamental part of the salsa being maintained over time, since the media have lost that interest in promoting and promoting new salsa talents for their music. respective development.

In Venezuela the salsa movement has suffered a lot, since orchestras and producers have had little support at the level of the music industry, since it has diverted its attention to urban genres, which according to them is the most commercial. Despite all this panorama, many musicians, singers, producers have made efforts to continue working in favor of Venezuelan salsa with what we call “record pocket” -hahaha-. All this so that his musical work does not remain only in a dream ”.

Barlovento and its sauce, what can you tell us about “Trabuco Barlovento”? “Trabuco Barlovento is an initiative of my cousin Richard Frías. He told me one day at a salsa concert held in Mamporal, seeing that the great stars were accompanied by musicians from Barlovento, -with all those musicians who are there you can make a blunderbuss that represents Barlovento- and that is how the group was born ” Trabuco Barlovento ”, with more than 10 years of artistic life and 1 recording production to be finished.

I remember that among those musicians who accompanied the artists were Rodolfo Rada (trumpet), Ángel González (saxophone), Darlin Palacios (trombone), among others who are today the fundamental pillar of this group. It has 14 members, where I work as the musical director and main arranger of this prestigious group”.

Orlando Poleo, a national and international percussion reference. What anecdotes do you have of his training with him?

“Orlando Poleo arrived in Tacarigua in 1986 as a percussion teacher at the” Nicomedes Marrero “Cultural Training Center, which was a great experience for me, since he was venturing into the world of Afro-Caribbean music”.

“I remember that once he came with his orchestra“ Casino ”and as he was quite advanced in his classes, he rewarded me by playing a song. It was the glory for me to play with the maestro. It was a great experience for the musicians of Tacarigua and other nearby towns because it helped improve playing techniques and understanding of the use of the clave. Much of that learning I apply to create arrangements. ”

He is a teacher and a student, what is more difficult for you to teach or learn?

“Both are difficult, because to teach well you must learn well.”

You are working with a new musical proposal. What do you have in store for us with the Mulato en Rumba project?

“Mulato en Rumba is my biggest bet. This movement has more than 15 years, began as “Alex Sánchez and his Orchestra” to accompany artists and participate in ¬estas and salsa events in the area. One day recording for another orchestra, we met my brother Edward Plater, my compadre Yoryi Pacheco and I fine-tuning details of what we had already recorded. We saw each other’s faces and said -Why don’t we make an orchestra that is ours? -; we always record and produce for others ”.

“It is then that we decided to set up and start this musical project with our own songs composed by Yoryi Pacheco and myself and arrangements made by me as well. The main members are: Yoryi Pacheco (singer), Edward Plater (trumpet), José Madera Niño (tumbadora), Jonal Rivero (trombone), Rodolfo Frías (bassist) and Alex Sánchez (trumpet, piano and musical direction). Soon our first record production will be ready, which has been done uphill because it is financed by “Pocket record”

–”jajajajajajaja”-.

That name sounds like ¬esta, joy and sauce. How was the name Mulato born in Rumba?

“This name was given to him by my friend and brother Cheo Linares. I told him that we had a new project and he told me

-The mulattoes are going to start partying in Barlovento- and from that moment we call ourselves “Mulato en Rumba”.

Creativity is in decline in Venezuela, you are a composer and arranger and many of the Salsa orchestras are betting on versions or tributes, they do not risk innovating, creating or inventing. What do you think about this matter?

“I think that covering is very fashionable, I think that for many people it is easier to live attached to the shadow of another than to risk producing their own.

Perhaps it is fear of failure due to the lack of support for the artist that exists in our country. There are those who do take risks and bet on other markets (other countries), where the appetite for good music is always thanks to the fact that in those countries there are people eager for new things. In our country that culture of wanting to hear something new and as the saying goes: “-No one is a prophet in his land-” has been lost.

If you bet on innovating and creating, what are the themes of your production?

“We have 10 songs, 2 versions and the other 8 songs are unpublished, we bet on ourselves, not to be in the shadow of others, here the lyrics and music are by José Madera Niño, and my person, Yoryi Pacheco also writes some of the topics. In the version of “Tú mi Delirio” I sing ”.

“The song, get ready, Dancer, the lyrics and the music are by Freddy Junior Solórzano.”

The support of the media is important to show the work done by national talent. Do you feel that there is little dissemination by the media to show the work done by the different groups?

“-Well-, in previous questions I have said that there is no support from the mass media. Hopefully that will end one day and they give importance to Venezuelan music and talent as much as they give it abroad.

La Payola, many criticize it and want it to disappear, however, there are musicians who contribute to this scourge that hurts everyone. Would you ever pay to play?

“I don’t agree with the Payola. Colleagues have told me that if they have done it that it is a rather shameful situation, since many times they have to play without any remuneration in exchange for playing on the radios several times a month. Personally, I would never pay for what he calls Payola ”.

What would be the good and not so good things about this beautiful but tough profession?

“I think there are more good things than bad things, and more when we take music as a profession. The musical world is very satisfying, since it makes you live unique experiences that fill your soul and spirit with joy ”.

Teacher, musician, arranger, music producer What do you feel you need to do?

“Learn, learn and keep learning to make good music and also be able to make” Mulato en Rumba “recognized nationally and internationally.”

His daughters have grown up in an environment full of music, tradition, folklore, they have the musical vein Sánchez, would you like them to be musicians, what legacy would you leave them?

“Hopefully they decide to be musicians, I would never force them to do something they don’t want to, because I think that everyone should do what they really like and are passionate about. The legacy that I will leave you will be all I can do in my musical life, since a large part of what I do is for my family. My daughters at their young ages have already been immersed in the artistic world, they sing, dance and participate in the cultural manifestations of our people. ”

In a word, who is Alex Sánchez?

“A fighter”.

Barlovento and Venezuela in one sentence

“My homeland, My Dear Homeland”.

Eiling Blanco Latin America Corresponded

Tommy Olivencia Jr’s career and support for the salsa museum

Inherited talent

The salsa museum has received several of the greatest artists and their families, who have donated valuable objects related to their careers. Today, it was the turn of Ángel Tomás Olivencia Rodríguez, who is artistically known as Tommy Olivencia Jr.

Tommy Olivencia Jr. is a percussionist and timbalero born on March 19, 1969 and is the son of the famous Puerto Rican musical icon and director of the Primerísima Orchestra Tommy Olivencia, from whom he inherited his great talent and has left his family’s name very high.

Tommy Olivencia Jr., son of maestro Tommy Olivencia

Planté bandera de nuevo

Eager to find his own way and make his own name in the industry, the artist made his debut with the recording ”Planté bandera de nuevo”, which was carried out in his native country and presents a total of nine tracks, some of them created by composer and percussionist Jerry Ferrao.

A very important fact during this period is that the timbalero made his official debut for AJ Records, Inc. in the framework of the 40th anniversary of Tommy Olivencia Y Su Orquesta at the beginning of this millennium, making this event even more special.

It is also important to highlight that this colorful musical work included the participation of figures such as Luis ”Perico” Ortiz. Máximo Torres, Tito Rivera, Pedro Bermúdez and many others. All these big talents made it possible for Tommy Olivencia Jr.’s first step as an artist to be on the right foot.

After Tommy Olivencia’s death

Once the incomparable Tommy Olivencia passed away, his son took the lead on the Primerísima Orchestra, which represented a great professional challenge for his career considering that many of his father’s hits are already salsa classics worldwide.

Tommy Olivencia Jr. next to Lalo Rodríguez

At the beginning, ”Tomito”, as he is also affectionately known, wanted to keep alive his father’s legacy with his most famous songs such as ”El Son Cubano”, ”Trucutú” or ”Doroteo”. However, there came a point where Olivencia and the rest of the members of La Primerísima had to get to work with new songs to join the previous hits.

When asked about these changes he had to make, he said that he has always worked on his father’s original repertoire, since the audience always asks for those songs in his performances. However, he says he is very happy to be able to contribute his grain of sand with the song ”Mi Querido Viejo”, which was dedicated to Tommy Olivencia senior and of which he is proud for the strng impact that it has had.

Something that made him very happy is that he was finally able to record his first video clip with the orchestra and other great artists such as Gilberto Santa Rosa, Lalo Rodriguez, Sammy Gonzalez, among others.

Although he feels quite pleased to be able to continue with the steps taken his father, he is very proud to offer completely new songs to join the already prolific repertoire of La Primerísima. Among the new songs are ”Un Legendario de Pueblo” and ”Evelio”.

Tommy Olivencia Jr. at the Spanish Harlem Salsa Museum

As well as a good number of other stars and their families, we were fortunate to enjoy the pleasant presence of Tommy Olivencia Jr. at the Spanish Harlem Salsa Museum, where he and the president of the institution, Johnny Cruz, had a nice chat and walk around the facilities of the place.

At these visits, it is very common for visitors to make donations to contribute to the extensive collection that the museum has to present and this was no exception. ”Tomito” donated a suit and the güiro of maestro Tommy Olivencia that whosoever visits the museum has the opportunity to appreciate some of the elements that his father used during his career.

From this space, we really thank his visit and his contributions and we wish him the greatest success in all the projects he undertakes both professionally and personally, especially what has to do with music.

By Johnny Cruz, ISM Correspondent, New York, New York City

Sony Music’s new talent, Luis Figueroa, is unstoppable…And, he is a salsa singer

The singer and songwriter of Puerto Rican descent, Luis Figueroa, is one of Sony Music’s most recent acquisitions. Most recently… La Luz is now available on all digital platforms. Listen to it HERE.

Imparable el nuevo talento de Sony Music, Luis Figueroa

He is not new to the music scene. He brings experience from other sounds and has been nominated twice for a Latin Grammy. For Luis Figueroa, the recently signed Sony Music talent, success in the salsa sound is already assured.

Proof of this is that he has already performed on the most important salsa stage in the world, during the 39th edition of the National Salsa Day at the Hiram Bithorn Stadium in San Juan, Puerto Rico. The salsa public is betting on him, and Sony Music seems to know it.

He says he has not come to the salsa scene to change anything. He claims “to have come to make a new chapter in what salsa is and to leave my essence within what inspired me and motivated me to be a salsa artist…Learning from the pioneers, who also had resistance in their time. In spite of that, salsa erotica and salsa romántica came to stay.”

He started early on and decided to combine his academic and artistic work. From his academic application, he approached music as a business, which is very encouraging for the tropical genres.

El cantante y compositor de ascendencia boricua, Luis Figueroa

Luis confesses that it was always clear to him that he “was not going to be just another one of the horrendous stories that have been heard about the contractual environment”.

For the singer and composer it was “extremely important to know the business side of the music business, to know the contractual aspect and to protect my copyrights”.

Luis is an artist with his sights set high and his feet on the ground. He is a humanistic and transparent person, allowing the positive in every story to prevail. He has been very judicious in applying the advice that more experienced artists offer him in good faith.

He recalls that when he was barely eight or nine years old, Gilberto Santa Rosa told him, “you have to keep studying because we are tired of brute singers, you know?” Luis took that statement almost as an instruction. Eventually, he managed to get accepted into Berklee College of Music, from where he graduated with a concentration in Song Writing and Music Business.

As soon as he finished college, the invitations and requests from different producers began.

He came to Sony Music through Magnus with Marc Anthony’s endorsement, but he was polishing his songwriting skills with the band Magic. He says he was not fluent in Spanish at the time. However, his mother always instilled in him the obligation he owed to himself to keep his mother tongue, Spanish, alive.

Although he learned the structure and mechanics of songwriting in Los Angeles trying to keep the focus on both languages, he didn’t feel the confidence with Spanish that he had with English.

Nevertheless, his development as a songwriter flowed. Before signing with Sony Music, in 2018, he had the opportunity to position a single with Sebastian Yatra, spreading nothing more and nothing less than the urban pop hit, Por perro, which is from his audit.

Luis Figueroa y Bella Martinez , Sony Music Latin

Today he reflects and understands that Por perro opened doors for him as a composer in both the American and Latin markets. Por perro has accumulated over 654 million views on YouTube and reached #16 on Billboard’s Latin Pop Songs chart. In addition, RIAA® certified it 4X-Platinum. And, the video went on to be nominated for Video of the Year at the 2019 HTV Heat Awards. Luis presented this single during Romeo Santos’ Golden Tour in stadiums throughout Latin America to sold-out crowds.

Says the artist, “We came to Sony at a time when we were not signed as a salsa artist. We were still finding our style, we wanted to go more on the urban pop side. We did songs for Janis and Sebastián Yatra and Manuel Turizo. I think from sharing with different songwriters on the Latin side I was able to develop more with my ideas and now I have the ability to be able to compose songs completely my own. It took me about four or five years to be able to generate that confidence to compose and to have the audacity to expose my inspiration.”

For Luis it was surprising that his interpretation of Hasta el sol de hoy was so well received. For a moment he thought he was going to hear something like: “you’re crazy, like this is not what we want you to do”, but it was precisely that song one of the bases of the bridge that managed to unite the urban aspect to salsa.

With that hit, which is already a salsa classic, Luis Figueroa made the transition that turned him into a trend. With that song he continued to be known and received massive support. With that song he gained more confidence, not only in the compositions he was creating, but also strengthened his career within the salsa sound. Luis has nourished himself from other genres, refreshing and enriching salsa.

Salsa fans have long been calling for new injections of talent and suggesting new nuances. Luis seems to have picked up on those ideas, sharing new energy gained from his time in bachata, urban, romantic and pop.

I also find it fascinating that this recent salsa convert has made the long-awaited crossover from Spanish to English in reverse; that is, the innovative route from English to Spanish. That reverse crossover gave Luis a clear understanding of the artistic route he is passionate about and which seems to be one in a continual evolutionary process.

Maybe that is the key, what made him one of the fastest growing exponents of salsa, of the so-called new generation. He attributes this growth to the audacity to continue creating, which in turn has strengthened his roots in what he does: music. He reflects and affirms that: “seeing my friends take songs of mine, seeing them grow and seeing them be so successful gave me confidence in my pencil, as a composer on the Latin side, although it took me a while. Initially, I took the easy route; doing covers and interpretations of different songs, but I set out to focus on composing and I succeeded.

Before salsa it was bachata. The Caribbean rhythm was all around it. When he was working with Romeo Santos, his life was all bachata. “I was living, sleeping, singing and speaking in the language of bachata music that inspired me a lot. That’s where my compositions began to stand out, while I was doing backing vocals for Romeo Santos and Juan Luis Guerra on certain songs. It was in that environment that he came into contact with my interpretation.”

However, his greatest inspiration is Jerry Rivera and he considers himself fortunate to have many mentors and several godfathers in salsa, including Johnny Rivera, whom he thanks for lending him a hand and his collaboration in various projects.

Artists such as Tito Allen, Marc Anthony’s musical director Angel Fernandez, Johnny Rivera and Ray Sepulveda have all been supportive. Songs like the one catapulted by the eternal daddy of salsa, Frankie Ruiz, Esta cobardía, and Borinquen -from the pen of Johnny Ortiz- in voice of Yolanda Rivera managed to tattoo themselves in his musical formation.

Two of the aforementioned referents, Tito Allen and Yolanda Rivera were performing on the same stage of the 39th edition of the National Zalsa Day, which was given by Luis Figueroa. For his part, the famous Borinquen composer, Johnny Ortiz, witnessed the great concert accompanied by his most loyal fans in the front row.

Other composers who have influenced Luis are: “The composer of Hasta el sol de hoy – Gustavo Márquez – and Omar Alfano, with whom I had the opportunity to share the stage in Panama when I went to share the stage with great musicians, opening a Marc Anthony concert”.

Luis says he doesn’t mind having the same blueprint of all the others who came before him, and adds: “if you see all my songs, they have to be four or five pregones. The songs from the times before were six minutes, five interludes, they were eight minutes long.” He says he has taken the basic structure to merge it with the modern one on the urban side of salsa. He assures to have adapted because the times require agility in the processes. Having refreshed the salsa scene is one of his great achievements, and by leaps and bounds, hand in hand with Sony Music Luis Figueroa reached the National Salsa Day, the most important salsa stage in the world.

Luis made it to the finish line. Of course, he can’t afford to relax his spirits in this competitive environment. Nor can he afford to listen to criticism from detractors. His innovative spirit and the freshness of his pen make this salsa singer one of infinite possibilities and a forceful pace. From my corner, I will be supporting him, not only because of the clarity of what he is doing.

The public that follows salsa will support it because we all need salsa to do well. The coalition that we call salsa is now one of action and not complaints, because there is no Musical Productions, because there is no Fania, because everything has been changing, and now that the record companies have reduced their footprint, I affirm as a researcher, that there is nothing more true than the saying: “Nobody knows what he has until he loses it”.

I know that Luis is prepared for what is coming, and more. I know that he will continue to move forward like the snowball that continues to grow and as it moves, it becomes unstoppable. He has already reached the stage of the National Zalsa Day. He is no longer an emerging artist, nor a new artist. He arrived at the plaza by way of triumph. Luis Figueroa is a fully-fledged salsa artist. What remains is for him to continue.

What’s next… For those who continue his unstoppable rise, the question is: What’s next? Luis Figueroa arrives with the album, Voy a ti, which includes the single, Bandido. We’ll keep an eye out for the release of what is sure to be another hit.

Chronology of an evolving salsero:

Awarded at the 2016 Premios Juventud for his version of Flor Pálida, performing with Marc Anthony.

In mid-2017, after being discovered through several videos uploaded on his YouTube page, Luis signed with Magnus Media, Marc Anthony’s entertainment company. His performance of Flor Pálida won him a Premio Juventud for Best Video Cover.

Combining his musical and acting abilities, Luis had a featured role in Telemundo’s acclaimed television series Guerra de idols. Along with Pedro Capó and Christian Pagan, he performed the series’ theme song, Tequila pa’la razón, presenting it live at the Billboard Latin Music Awards, 2017.

In 2018, he accompanied Romeo Santos as a vocalist on three of his international tours, including the world tour, Golden.

In 2019, he released his first single for Sony Music Latin, La Especialista, which reached #27 on the Billboard Latin Pop Airplay chart, remaining for 8 weeks, and the pre-release single from his debut album, Te Deseo, reached #24 on the Latin Pop Airplay chart, remaining 11 weeks on Billboard. La Especialista, boldly combines acoustic guitars and melodies that complement her voice.

Pandora named Luis to its Latin Artists to Watch 2020 music discovery playlist. That same year, Luis made Billboard’s list that consolidated 17 male Latin artists to be discovered during the forties. He was also named one of Billboard’s fastest rising Latin artists.

In July 2021 Luis scored his first #1 on Billboard with Hasta El Sol De Hoy, a track that also reached the top of the Mediabase and LATIN monitor charts. His follow-up single Si Tú Me Dices Ven became his second Top 10 hit, while Billboard chose Luis as part of its Latin Artist on the Rise series. Also in 2021, he was nominated for Best Pop Artist at the HTV Heat Latin Music Awards.

In 2022, Luis released his first salsa album. The production generated three consecutive Top 10 hits on the Billboard Tropical Airplay chart and earned him his first Latin GRAMMY Award nominations for “Best Salsa Album” and “Best Tropical Song”.

The album – self-titled Luis Figueroa – solidified his status as one of the salsa genre’s leading voices and rising stars. Luis was nominated for his first Premios Lo Nuestro in 2022 for Tropical Artist of the Year and Tropical Song of the Year for Hasta El Sol De Hoy.

Luis Figueroa has had a good year in 2023. In January he topped the Media Base – Tropical chart with his Latin GRAMMY® nominated song Fiesta Contigo, and was also nominated for three Premios Lo Nuestro Awards in the Tropical – Artist of the Year, Tropical – Song of the Year and Tropical – Album of the Year categories.

By: Bella Martinez

bellamartínezescribe.com

Bella Martínez
Writer, Researcher in Afro-Caribbean music.