International Salsa Magazine

Somos Latinos in Mexico

Latin America / Mexico / Ciudad de Mexico

Somos Latinos is a company based in Mexico that has specialized in the production and organization of salsa music events since 2006. We had the opportunity to speak with the General Director, Omar Gonzales, who told us that he is an Audio Engineer. Before starting the company “SOMOS LATINOS,” he worked for another company providing services to most of the international singers or musical groups that came to the country. He also mentioned that he has always liked the salsa genre, even though it’s difficult to find since it’s not the country’s native music. However, this doesn’t mean there aren’t small to medium-sized groups of “Salsa” followers.

Oscar D'Leon - Somos Latinos in México
Oscar D’Leon – Somos Latinos in México

One day, he decided to create his own office with the idea of doing something—promoting “Salsa.” Starting in 2007, they took a chance and organized their first event. After some time, the famous singer Tony Vega came to the country and gave him the opportunity to produce his first event there. Thanks to its success, “Somos Latinos” became his exclusive office in Mexico. One of their biggest successes was an event they organized with the salsa artists N’Klabe and NG2, who were known as “The Pioneers of the Future of Salsa.” The salsa fans who attended the event applauded like never before, as it was a world-class show.

Somos Latinos in Mexico - Roberto Blades and Viti Ruiz
Somos Latinos in Mexico – Roberto Blades and Viti Ruiz

The company currently has 10 years of experience and is known for:

  • An extensive roster of artists.
  • A solid reputation for event production, recognized as a reliable and trustworthy production company, earning the confidence of the public, their clients, and the artists they promote and represent.
  • Broad knowledge of musical genres and an excellent team trained for massive events.
  • Having the necessary equipment and infrastructure for event production (stages, audio, backline, lighting, voltage generators, giant LED screens, and other technology to create top-level shows).

Omar also mentioned that to celebrate their anniversary, they created the “Somos Latinos International Salsa Festival,” their most important event, which has been held 8 times in different parts of Mexico, such as “Mexico City,” “State of Mexico,” and the “State of Veracruz.” In the latter, they participated as organizers and suppliers for the fourth edition of the Boca del Río International Salsa Festival 2014, the world’s largest salsa event, which takes place over 4 days (with an average attendance of 120,000 people per day). This event has earned the State of Veracruz recognition as the world capital of salsa.

Upcoming Event

Somos Latinos in México
Somos Latinos in México

On July 14, 2017, the event “Roberto Blades & Viti Ruiz #EntreAmigos” will take place at the “La Maraka” venue located at Mitla No. 410, Esq. Eugenia, Col. Narvarte, 03023 Benito Juarez, Mexico City, Mexico.

If you want to get to know them and learn more, you can contact them through:

The Perfect Salsa Alignment - Somos Latinos in Mexico
The Perfect Salsa Alignment – Somos Latinos in Mexico
Karina Bernales
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