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Artists

Richie Bonilla Management is a Latin Music booking and Managing Agency

Celebrating 60 years as a Personal Manager – Booking Agent and Promoter

This agency has been organizing events throughout the United States, Europe, South, and Central America. It has been organizing events for more than 50 years in Japan.

For a period of 50 years, Richie Bonilla has been a force that has contributed to the continuous growth of the Latin music industry. He has been directly responsible for the success of many of our biggest names in the Latin business.

In 1962 Richie Bonilla signed an unknown artist named Pete Rodriguez. As a result of his effort and contant dedication, Pete Rodriguez became the hottest recording artist of that time and one of the all-time drawing artists. He was crowned “King of Boogaloo”

Celebrating 60 years as a Personal Manager - Booking Agent and Promoter
Richie Bonilla Management is a Latin Music booking and Managing Agency

During the same period, Richie Bonilla signed another unknown artist, a young boy, 17 years old who had only one LP to his credit. Once again because of his persistence this young artist named Willie Colon is now a living legend.

The stories of his accomplishments are endless. Other Boogaloo/Salsa artists which had success under Richie’s guidance and management were Hector Lavoe, Ray Barretto, Ismael Rivera Mongito El Unico, Victor Aviles, Eddie Santiago, and Frankie Ruiz.

During the Boogaloo era in the early ’60s, Richie Bonilla management company was the main booking agency in New York City, He also managed the hottest artists of that period. They were Ralfi Pagan, Pete Rodriguez, Orq Flamboyant, TNT Boys, La Conspiracion, Orq Colon, Joey Pastrana, King Nando, Ralph Robles, Ray Jay, Lat-Teens, Willie Colon with Hector Lavoe, Johnny Zamot, Kako y Su Combo, Joe Acosta, The New Generation, Landy Nova, Sonora Borinquen, Latin Souls, including merengue bands like Primitivo Santos, Eddie Bastran, Dominica and Hugo Perez.

In the late ’60s and early ’70s, Bonilla Management controlled 90% of the music going to Panama for the carnivals and other national holidays. Other countries in which he was successful in developing prior to the Fania Era were Venezuela, Curacao, Aruba, Martinique, Guadalupe, St.Thomas, and St. Cruz.

When Richie Bonilla opened his booking agency in 1962, during that time very few orchestras were traveling out of the United States. He was one of the first promoters to bring salsa music to places such as Chicago, Ohio, Boston, Washington, Philly, Connecticut, Los Angeles, and San Francisco.

Larry Harlow "El Judio Maravilloso" y Richie Bonilla
Larry Harlow “El Judio Maravilloso” y Richie Bonilla

Richie Bonilla has always been available to anyone who needed help, advice, or encouragement. Vitin Aviles has always thanked him for giving him the confidence needed to go out as a soloist. Orchestra Broadway’s first trip to Venezuela was booked by Richie. Ralph Mercado’s first trip out of the country, to Curacao as an agent for Eddie Palmieri, was also booked by him.

Jelly Bean Benitez’s first DJ booking at a club was also done by Richie Bonilla. When Pete Rios, the original founder of Latin New York Magazine, only had visions of such a magazine, Richie Bonilla took him by the hand and introduced him to everyone in the industry, including Izzy Sanabria.

After the first Latin awards night was discontinued, Richie Bonilla sponsored a Latin awards night at the Cheetah Club in 1972 at his own expense, because he felt it was important to recognize our Latin artists and give them credit for their accomplishments.

Willie Sotelo, Richie Bonilla y Rafael Ithier
Willie Sotelo, Richie Bonilla y Rafael Ithier

During the early and late 50’s the Bronx was the birthplace of the Salsa(Mambo). Most of the best musicians and future name artists resided in the Bronx and so did Richie Bonilla. He started promoting salsa dance parties in the apartments and finished basements. Then he graduated to ballroom dances such as Hunts Point Palace, Club Cubano Inter-Americano, Tropicana, Calgate Gardens, New Terrance Gardens, and Bronx Casino.

During the ’60s there were very few bands residing in Puerto Rico. Richie was the connection for the New York bands to travel to Puerto Rico. They would perform for all of the graduation dances, Fiestas Patronales, Secretary Day, and club dates all over the island. He was one of the first persons to promote Salsa music in Puerto Rico with two associates, Alby Diaz and Fernando Lopez.

During the exotic period of salsa music, He signed another unknown artist named Eddie Santiago and promoted him to stardom, managing his career for 3 years. During the same period, he also managed and booked Frankie Ruiz and Lalo Rodriguez.

Then in 1989 history was made again, Richie discovered Orquesta De La Luz, an all-Japanese Salsa orchestra residing in Toyko, Japan.

ORQUESTA DE LA LUZ -¡Salsaludos De La Luz!
In 1989, history was made again, Richie discovered the Orquesta De La Luz.

Some of his friends in the salsa industry had told him that he was wasting his time with this attraction and once again because of his dedication to commitment and devotion to Latin music, Orquesta De La Luz‘s success all over the world is well documented.

Because of Orquesta de La Luz popularity and his influence in creating a Japan Salsa Festival.

Japan has been a great market for our artists and record sales. Richie was directly responsible for the following artists performing in Japan: Marc Anthony, Tito Nieves, Jose Alberto, Gilberto Santa Rosa, Los Hermanos Moreno, Milly Jocelyn y Los Vecinos, The New York Band, Ernie Agosto y La Conspiracion, David Cedeno, Elemento 10, Joe Cuba, Carmen Jimenez, Stacey Lopez Dancers, Cubarama Afro-Cuban Jazz Band, Crissy I-cee, Alexa, and DLG.

In recent years Richie has been promoting legendary artists and orchestras such as Israel “Cachao” Lopez, The Machito Orq, and Cubarama Afro-Cuban Jazz Band (formally the Mario Bauzer Orq). His dedication of keeping the Old Big Band School alive is because having knowledge of strong musical roots will always maintain the growth of our Latin music.

To name some of the many awards that Richie has received for his love, dedication, and contribution to the Salsa Latin music industry are:” THE UNITED NATION PEACE MEDAL” for promoting Orquesta de La Luz , who drew all different kinds of nationalities under the same roof in concert halls all over the world. Also, Mayor Dinkins Proclamation contributed to improving Latin relationships in NEW YORK CITY.

President Clinton’s Commendations letter, keys to the City of Cartagena, and recipient of the “SALSAWEB’S LIFETIME ACHIEVEMENT AWARD” at their Second International Convention. Also “DR. SALVADOR F. SOLA LIFETIME ACHIEVEMENT AWARD” in 2000, ALBERT TORRES WEST COAST CONGRESO LIFETIME ACHIEVEMENT AWARD in 200I and in 2002 he was also inducted into THE INTERNATION LATIN HALL OF FAME “SPECIAL RECOGNITION AWARD”

2006 New York Salsa Congress

Life Time Achievement Award

Received at the New York Hilton Hotel

2007 Received the Honor to be inducted as

One of the Musketeers in the French organization

“Compagnie Des Mousquetaires D’ Armanc”

during the “Temp Latino Festival” in

Vic Felesac, France

Richie Bonilla has always conducted himself with honor and integrity and has brought style and grace to our industry. He is quick to flash a warm smile and a strong handshake to his friends, associates, and clients.

Richie feels that no matter the problem Latins must hold their heads up high in order to see the right direction to pursue.

Contact: 917-699-4641

Article of Interest:
NORA SUZUKI 32 Years After Her Debut In Salsa

Hector “Bomberito” Zarzuela Quality and Tuning in the Fania All-Star Machinery

International Salsa Magazine

 

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Meet the young Dominican “El Viejete sin Bastón”

In the streets of the Dominican Republic there is a young talent in the world of music who is dedicated to the sale of bananas and dreams of being a great artist, he is living in the community of “Los Tocones”, a town in the province of Distrito Nacional located in the Dominican Republic, where the townspeople have been very supportive to date with the dream of being a famous Dominican singer, representing their country.

The artist’s name is Emmanuel Fernández, known as “El Viejete sin Bastón”

A nickname that was given to him by the inhabitants of his neighborhood since he was a child around 5 and 6 years of age, since at an early age he was some gray hair, then his nickname of “Viejete” came from them and “Sin Bastón” for being a very young person.

His passion for music started from a very young age with a born talent…. During the interview he tells us that… “I can’t listen to music, I live it… typical merengue, bachata, in general that I like music”. In his family he is the oldest of 4 siblings and with only 25 years he has already been in the world of music for 13 years, with a desire to conquer a place in the world of music in the Dominican Republic and around the world; He also has the dream of achieving these goals to improve and change his quality of life and give his mother what she deserves so much, which is “a country house.”

“El Viejete sin Bastón”
Cover of the album of “El Viejo sin Bastón”

Life is very hard, so many choose to carry out their dreams or goals to carry out different jobs, in this case the singer “El Viejete sin Bastón” mentions us, who is dedicated not only to his music, but also to the sale of bananas and in times of difficulty he helps to sell fruits and vegetables with which he helps to support his family and what is left over from his extra work he invests in his life project which is “La Música”.

Despite the fact that his music is “Dembow”, he affirms that he has added new colors with a combination of sounds, which make his music very contagious, thus becoming a new and refreshing genre for everyone who hears it.

Currently he has the illusion that in the future he would like to record with the “Complete Genre” and 3 other artists which are “Chimbala”, “Don Miguelo” and “Bulin 47”; However, at present it has a song that is being positioned in all the networks called “SACO E ‘SAL”. It is a song that has received great support, becoming a new and interesting topic in the cyber world that is viewed by everyone world.

One of the questions that was asked to “El Viejete sin Bastón” was:

What message do you have for young people who have been left behind and are not following their dreams?

“Do not let them keep working, life takes many turns … like me, who sell bananas for the maintenance of my family what I have left over contributes to his music since I want to make my dream come true”

In a few words, do not limit the conditions in which you find yourself, life is a path of many possibilities that you have to know how to take advantage of what you have.

If you want to contact him or know more about him, you can follow him through:

  • Official YouTube channel: https://www.youtube.com/channel/UCvm6HgsOyRicHnX35jrEFBQ
  • Facebook and Instagram: @elviejeteoficial
  • Email: [email protected]
  • Phone: + 1-809-484-2981

 

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The man behind each song and his story Eduardo Herrera

There is a great variety of famous artists, singers, orchestras in different parts of the world but that does not mean that one cannot meet new artists, who have motivation and the desire to boost their musical talent; here we have as a guest Eduardo Herrera who is a salsa and ballad singer.

Eduardo is the son of Puerto Rican parents, raised in New York with a Puerto Rican flavor. From an early age he fell in love with music and with the passage of time he had many musical experiences in different genres with Latin nuances and foreign fusions, he mentions that when he was younger he participated in youth choirs on platforms and walked in the concerts of greats. artists learning the lyrics of urban music.

As time went by he obtained the perfect school that made a unique mold in his style; where it includes spiritual music, Latin rhythms and the influence of American styles without abandoning the Puerto Rican roots; He also mentions that he had the opportunity to share and collaborate with very famous artists who influenced him by their style and exceptional talent, until today.

Eduardo Herrera "El Amor"
Eduardo Herreray his “El Amor” Flyer

Eduardo Herrera tells us that his music is a set of experiences that identifies many people. It has no age or time, it has seasoning, a Caribbean rhythm and a feeling of the soul. When you listen to the melody you fall in love, when you listen to the lyrics it captivates you, when you listen to it again you turn it into what identifies you regardless of your age, race, condition, sex, it is that it simply identifies what nobody sees or knows in you or of you. In fact their songs carry stories; they tell your life, his and mine. Every story on a bus or train in New York, every event in the life of a family or an acquaintance, the stories of fans, among others.

In the course of his life he mentions that it was a transition since he went through many experiences both positive and negative, where he allowed him to obtain different meanings of the emotions he felt even if they were real or false, all these experiences served him to help others such as self-improvement.

In the “Salsa” and the “Balada” he has found his perfect space to express what he carries in his luggage. Hoping that there are many couples who to the rhythm of their music have a happy life.

Eduardo told us “To achieve that emotional catharsis that lifts you up from any tragedy you have to “LOVE YOURSELF BEFORE LOVING SOMEONE” so remember that when you listen to the music of Eduardo Herrera: “LOVE YOURSELF BEFORE LOVING SOMEONE”

Eduardo Herrera Photo
Group photo with Eduardo Herrera

Recognizing the value of an individual, and appreciating their abilities while learning from mistakes, that is what defines each song that you will hear from Eduardo. The message will arrive, the result of it depends on you so that you are happy. Because you learn from the difficult in the process, the end result depends on the way you handle the exams to rate yourself in feelings for the life you choose to live.

If you want to know more about him,

  • Facebook: https://www.facebook.com/eduardoherrerasalsa
  • Instagram: eduardoherrerasalsa
  • Correo: [email protected]
  • Teléfono: 787 399 5064

 

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Andreyna Hernandez – The disabled Venezuelan Dancer.

Life is a succession of choices that one must live to understand certain meanings, many are easier, others more complex and others very difficult, and this time we have a Venezuelan dancer who can show us that everything is possible with having a strong fighting spirit and perseverance, her name is Andreyna Hernandez.

 

Andreyna was born on September 17, 1991 in Venezuela, studies accounting, practices swimming and is the mother of two little girls; She tells us that during her childhood she felt great enthusiasm for dance and physical activities, for this reason she became a dancer and managed to be a dance instructor at an academy, together with her boyfriend Robert Terán.

Robert Terán tells us that he and Andreyna were trained for 10 years at the Salsa & Ashé Academy and decided 6 years ago together with Andreyna to found their own academy called Fback Latino, where both are the directors and / or teachers, which is located in the vicinity of the Agua Salud station in La Cañada in Caracas, Venezuela, in June 2015, with the purpose of creating a new dance space where they can teach, “there is nothing more satisfactory than the person who learns to dance deposits all your confidence in you and achieve that goal by overcoming the penalty ”; There they teach Bachata, Salsa Casino, Kizomba and they also give a comprehensive course for children where they will have a teaching of various types of dances including ballet and contemporary dance, regardless of whether or not you have any knowledge of some of these types of dances; They mention that both they and their students have participated in competitions, although in Andreyna’s case it was mostly when she was at the Salsa & Ashé Academy on a national and international level, such as the competition in Cancun and Cuba.

FeedBack Latino
FeedBack Academy Logo

Photo of Andreyna Hernandez before 2016

Andreyna Hernandez and her boyfriend

Feedback Academy - Photo from a social

Photo of a Salsa Casino social at the Feedback Academy

During the course of time, Andreyna Hernández faced something that no one should face … on June 26, 2016 he had a terrible accident near his academy, where a tree fell on him, specifically on his legs giving a 360 ° turn to his life, affecting his profession and his day, he tells us… “That day that changed my life was because a tree fell on me, precisely where a few people and I were located. The tree falls right where I was sitting (on a ping pong table), and since everything happened very quickly I could not get my whole body off the table, my legs were trapped, being conscious, I thought I was going to lose both legs because of the strong impact I received … after this, many people tell me that God does not send tests to those who cannot overcome them ”

“This transition was not easy, since an accident that many think and wonder why it happened to me? … that even I ask myself at some point … be like that in the first photo, and that of the night in the morning life changes you is strong ”

“I would never say that this situation would be easy, because of course losing some part of the body is a bit difficult to assimilate. Adapt to doing things in a different way, to looking in the mirror and looking different. To the different looks of the people on the street …. ”

“But as my beautiful Super Coach @athletics_swim says to get toxic people out of the way, live life regardless of others. So … to live life, which is one. The disability is mental. There is no excuse. Because wanting is power. ”

https://www.salsagoogle.com/wp-content/uploads/2021/07/6968859114139176198.mp4

Despite all this tragic event, he thanks God for having a second chance, thanks to the support he received from various academies that contributed to his recovery and to be able to enjoy his life of course, with a new physical condition that is not an impediment to carry out her activities, although she admits that she does more things on a larger scale than before the accident, surprising all those around her both within her social and / or family circle and her followers in the different social networks she owns, as we could observe in her different TikTok videos that went viral, such as: a dance event dancing salsa casino and dancing during her pregnancy… something new and incredible for all who see it.

https://www.salsagoogle.com/wp-content/uploads/2021/07/6823538453590904070.mp4

Currently Andreyna Hernandez is not only the mother of a little girl who is her greatest motivation, but she is also a swimming athlete and who continues with her passion which is dance, the only thing that a person needs to have faith, love, perseverance, strength , positive mind.

He points out that “We all have our casualties from time to time, including myself. But the important thing about everything is not to stay down, the key is to get up and continue the path with your head held high with energy that life continues. Regardless of what they will say. Feeling comfortable with yourself as we are and with what we do is enough ”

Andreyna Hernandez
Andreyna Hernandez and her boyfriend

Right now in 2021, both are giving their dance classes complying with the security measures during the covid-19 pandemic with the use of face masks and other measures, which is a mutual benefit for both the instructors and the students to clear up of the confinement and to be able to release both the tension and the style that one has inside with the practice of the dance steps.

For more information:

  • Instagram: @andreynahf y @fbacklatino
  • TikTok: @andreynahf

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Flashback: Arturo “Chico” O’Farrill

The Architect Of Afro-Cuban Jazz

Arturo "Chico" O'farrill with reading glasses and sitting
In memory of the 20 years of his physical disappearance

Arturo O’Farrill, better known as “Chico” O’Farrill was born on October 28, 1921, in Havana (Cuba) at the height of Son. He had a normal childhood like any son of a Jewish family raised to continue the family profession, Law.

In the 1930s Chico was admitted to the Riverside American Military School in Gainesville, Georgia. His father, an eminent Irish lawyer recognized in the Afro-Caribbean country, decided to intern him to continue his studies.

During his stay at that institution, O’Farrill discovered the great jazz orchestras that made life in that territory. Those bands were known by the name of Big Bands. He entered that musical environment and began his process of love and passion for the industry. He listened to recordings by Benny Goodman, Artie Shaw, Glenn Miller, and Tommy Dorsey while learning to play the trumpet on his own. In almost immediate time Chico became the trumpet player for the school’s military band and large dance groups.

Years later, Arturo returned to Cuba. He studied the same profession as his father (Law) and at the same time with his studies, he developed his facet as a composer. He received composition and harmony classes from important island musical instructors such as Félix Guerrero.

His progress, determination, and development in music were unstoppable. He was a member of the Armando Romeu Bellamar Orchestra and the Isidro Pérez Orchestra at the time of Mambo and Son, rhythms that prevailed and enhanced Latin music for decades.

MUSICAL HISTORY

Arturo "Chico" O'Farrill seated and in black and white
Chico O’Farrill dabbled in rock

“The Architect of Afro-Cuban Jazz” worked for four years (1943 – 1947) in Montmartre, the Cuban cabaret with the greatest French style. In the same way, he belonged to the Bellamar Orchestra, directed by Armando Romeu with Luis and Pucho Escalante, and Mario Romeu, among many other members.

As a trumpeter, Arturo traveled to Mexico and Europe. He created Los Raqueteros del Swing band, being the director and member of the orchestra. Subsequently, he founded Los Beboppers (the first Cuban bop group) with continuous performances at the Hotel Saratoga. Here, Chico was once again at the helm as director of the band and musician with his related instrument, the trumpet.

In the 1950s he began his successes as an arranger, working briefly for various musical directors such as Gil Fuller, Noro Morales, Frank “Machito” Grillo, and Benny Goodman.

Likewise, he composed his first masterpiece, Afro-Cuban Jazz Suite in five movements: Canción, Mambo, 6/8, Jazz, and Rumba Open. This masterpiece of composition was made and recorded for the imprint of the businessman Norman Granz, with the Machito Orchestra as the rhythmic base and accompanist.

The expert comments on Afro-Cuban Jazz Suite were numerous, but here are two of the most outstanding opinions:

Luc Delannoy: “It begins and ends with a hypnotic flute and conga duo that reflects the essence of Cuban treatment; the union of musical universes: the European (the flute) and the African (the conga). These two instruments are joined by the oboe, followed by the trumpets, saxophones, and the double bass “Tumbao”… After a return to swing and bebop in the fourth movement, Chico takes us back to the origins of Latin jazz with a melody of clear Arabic accents, before immersing himself in the universe of Afro-Cuban percussions.”

And Benny Carter commented on the Afro-Cuban Jazz Suite the following: “The reason for the coherence of the rhythmic parts and their relationships with the solos that have their own life and independence, Masterpiece of a genius.”

Arturo "Chico" O'farrill dressed in black and with a red background
His last album was Heart Of A Legend

After the enormous success of this powerful piece of music, O’Farrill wrote Cuban Fantasy for Stan Kenton during his stay in New York (EE.UU). However, Kenton eventually changed the name of the piece and it was called the Cuban Episode.

In 1953 he moved from New York to the California state and founded his orchestra with renowned musicians such as Mario Bauzá, Doug Mettome, Jimmy Nottingham, Eddie Bert, Fred Zito, Lenny Hambro, Flip Phillips, and the saxophonist Eddie Wasserman. The orchestra used the Afro-Cuban rhythmic section of Machito, harp, and oboe.

Under this concept, he recorded for Norman Granz and performed in two emblematic venues of the American Jazz music scene: Birdland (New York) and Hat Ballroom located in Los Angeles, California. During this period he composed three new movements: “La Jungla”, “Contrast”, and “Rhumba Finale”, baptized as “Manteca Suite”. The latter recorded in 1954 with Jazzist Dizzy Gillespie and an orchestra with 21 talented musicians.

In 1956 he returned to Cuba in search of inspiration and immediately began to work for the best record companies such as Panart and RCA Víctor. In this record label, he made “Chico’s Cha-Cha-Cha”, adapting the Charanga rhythm to the Big band format. This album was released, once again, on compact disc by BMG during the last decade of the 20th century.

Two years later the restless O’Farrill traveled to Mexico due to the great platform that this country provided for Latin American musicians at the time. During that residency, he once again stood out with a special sound. He appears on television as music director for singer Andy Russell, and there his life takes a dizzying turn. He started the semi-retirement period but never stopped composing. By that time, he composed his next and one of his greatest works “Azteca Suite” for trumpeter Art Farmer. And he made history once again!

In the 60s and with the rise of rock, Chico returned to New York and made arrangements for such important figures as La Lupe (They Call Me La Lupe); Cal Tjader (Along with Comes Cal); Count Basie (High Voltage); Gato Barbieri (Chapter Three: Viva Emiliano Zapata); Ringo Starr (Night and Day) and dabbled in Rock music with David Bowie (I Know That It Will Happen and Looking for Lester) and finally was the director of the Venezuelan Aldemaro Romero’s Orchestra.

In this stage that lasted until the end of the 20th century and already in the 70s, the Big bands went from being an innovation to being displaced by other rhythms that were rapidly increasing in popularity. These genres used new techniques, styles, sounds, and harmonies. It led to the appearance of icons in Jazz and the disappearance of the exclusive Bing bands for ballroom dancing.

For this reason, Chico O’Farrill reinvents himself and begins to work in the lucrative field of music for audiovisual advertising.

Arturo "Chico" O'farrill in black and white
Pure Emotion album earned a Grammy Award nomination for Best Latin Jazz Performance

In the mid-nineties, American Jazz producer and director Todd Barkan contacted the “Afro-Cuban Jazz Architect” to pay tribute to his career with a compilation of his musical hits. The name of the album was Pure Emotion and it got a nomination for Best Latin Jazz Performance at the 37th Grammy Awards.

O’Farrill toured Europe with his orchestra in 1996 and recorded his latest album entitled “Heart Of A Legend” with 14 tracks.

For this album, they had an orchestra of 18 musicians and a collaboration of international artists. The arrangements and musical direction of “Heart Of A Legend” were in charge of his son Arturo O’Farrill Jr. and who continues with his legacy.

On June 29, 2001, at 80 years old in New York City, Arturo “Chico” O’Farrill passed away.

Undoubtedly, Chico O’Farrill was always a visionary, and he was at the forefront for more than half a century of the musical genre today recognized worldwide as Latin Jazz.

In memory of the 20 years of his physical disappearance

Arturo “Chico” O’Farrill Forever!

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.