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Are You An Independent Artist?

AWAL Could Be Your Option

Concert with people raising arms with light blue background — Kobalt Label Services (KLS) acquired the digital distributor AWAL in December 2011.

AWAL is a digital distribution company that guarantees independent emerging musicians a greater presence in all major

AWAL works with three modalities adapted with agreements to three different styles of artists: AWAL Core, AWAL+, and AWAL Recordings.

AWAL Core: This modality is created for independent artists with a career. Each musician takes home most of his income (85%), remains in control of his creations, has built a community, contributes information on his story in interesting ways, and bypasses long-term contracts. In summary, AWAL Core is for influencers in music who reach notoriety such as: “The TikTok cover exceeds 250,000 visits in 10 days” or “Reaches 100,000 monthly broadcasts on Spotify”.

By entering this mode you have the following support from the distributor:

Distribution: They are responsible for providing the material to the world’s main stores and digital providers (DSP – Digital Service Providers
Multiplatform Streaming Statistics (AWAL Analytics): Convert real-time streams into insights with proper skip rate analysis for plays, completions, playlist history, and much more using a complete and advanced music streaming platform.
A&R Discovery and Upstream: The multidisciplinary team assigned by creative artists and repertoire, monitors and finds constant opportunities to help them continue to climb more ground in various interesting ways in the musical field and in this way continue to attract attention on multiple platforms.

Multiple albums in red, blue, and black colors — AWAL stands for Artists Without A Label

AWAL+: In this category is a smaller group of artists that the company believes are on the brink of fame. Two examples of musical milestones found in this line are: “Debut EP Sensitive exceeds 30 million streams” or “Naika achieves high-profile sync placements in global Apple and FIFA ads”.

Generally, the method of entry into AWAL+ is through a lawyer or manager.

Once a member of this category, the artist will have a more personalized strategy with a combination of services:

Label Management: Designed to perfect the campaign strategy and ensure that the musician is always aware of the news and better options to promote his creations.
Funds: Includes project financing. When the company considers that the creative has enough force, they will contribute funds to materialize the project. However, the artist controls the destination of the budget after the campaign strategy made by the company.
Synchronization and DSP compatibility: This service offers synchronization and playlist promotion, that is, the global AWAL team will look for the best opportunities to put music in playlists on major digital platforms, as well as on movies, TV, commercials, feature film trailers, and other areas where he/she can reach a milestone and get more exposure.

Dozens of AWAL artists earn over $ 1Million Streaming every year (2020 Figures)

AWAL Recordings: In this last stage the singer can make his album with the company’s record label under his terms, but for whom is this benefit made? For all those artists who are constantly on the rise on the different digital platforms. As a sample, I leave you these two headlines of production and a musician for reference: “Gray Area wins the nomination for the Mercury Award, NME Award for Best British Album, and Ivor Novello for Album of the Year” and “Girl in Red gets one billion views before releasing her debut album”.

The Services of this stage are:

Financing Plus: Here the singer-songwriter must approve the budget for marketing. She/he maintains creative control and 100% of her/his copyright. Likewise, AWAL will take a percentage of the income that depends on the contract by mutual agreement, but they ensure that the artist obtains the majority percentage.
Global Marketing: The Company’s global marketing team will guide everything from digital campaigns to brand collaborations, social implementations, and whatever is necessary to propel the project towards the top of the popularity charts of all digital platforms.
A&R and Global Promotion: With this service, you will be able to maximize the dissemination of the project by making use of partners and commercial places with greater relevance, advertisements on music platforms such as Apple, be part of the best charts, and be on the programming grid of the best 40 radio stations.

You Can Also Read: What do you know about Kobalt?

How Can You Become An AWAL Member?

Cold War Kids at night concert — American band Cold War Kids is a member of AWAL

In August 2020, the distribution company announced that many of its artists were earning more than $ 100,000 per year per streaming, which is equivalent to an increase of 40% compared to 2018.

On February 1^st of this year, AWAL

To become a member of this company, you must be selected by the differently trained professionals who are in charge of choosing them according to the following characteristics:

Quality: You must have a mixture of three skills: exponential Creativity, maximum Originality, and overflowing Talent.
Fans participation: A good base of engaged fans is essential because the number of transmissions on platforms such as YouTube, Spotify, and Soundcloud will be quantified with the number of followers and subscribers. They will also analyze the number of fans on associated Social Networks such as Instagram, Twitter, and Facebook. In addition, they will be attentive to musicians with successes in live presentations and tours that confirm the power of a massive convocation.
Breaking the Noise: Each artist must be proactive and create press headlines as well as comments on blogs and music magazines to break the noise of the 20,000 new recordings that Spotify adds daily and be part of the hard-working replacement generation to make his name known.
Support Team: You must have among other work relationships: Manager, publicist, Music Editor, and lawyer. It is not necessary for your team to be made up of all these members, but at least three.
Strong Brand: First, you must have a high degree of professionalism. Having created a brand and being in continuous growth demonstrates the basis of a great effort and commitment to consider and be evaluated.

Although AWAL is selective, its main mission is to partner with creative, passionate, and motivated artists to propel them with their careers on a professional level.

4 Salsa Books You Can Read In One Week

Spanish Author Saúl Delhom Immerses Us Into The World Of Salsa In Four Simple Illustrated Texts

Ficcionario Salsero and El Antimanual de la Salsa by Saúl Delhom — El Antimanual Para Bailar Salsa. Episodio I: El Social was published in November 2019 and contains 73 pages

The computer engineer, illustrator and dancer, Saúl Delhom, recreates the culture of Salsa in an exclusive selection of four short books that are easy to understand, a substantial exploration of the representatives of the genre, and an enjoyable reading that you can finish in a week.

The author of these different texts tells us quickly and with the characteristic Spanish humor about the skills, efforts, adaptability, and approach of Afro-Caribbean music.

With these books aimed at Salsa fans, you will get motivation, reflection, knowledge of history, tips, and advice on social dance based on real stories that will not allow you to get left behind in this competitive and fascinating world of Latin dance.

The four books on Salsa by Valencia-born Saúl Delhom will make you learn the most relevant data of the Salsa industry in a fast and exceptional way.

En Clave

En clave is one of the books by the Valencia dancer with which he makes a chronological journey of Salsa through the lives of 77 women artists around the world. For this reason, you will find singers, instrumentalists, composers, and directors of the genre from Croatia, Denmark, Spain, France, the United Kingdom, Japan, Puerto Rico, the United States, Cuba, and Venezuela, just to mention a few countries.

En Clave is structured by a timeline dating from 1877 to 1995, separated by decades. So in the first instance, you will read the biography of an artist who is probably the source of inspiration for another. Then, you will come across a connection diagram as visual support and contribution of extra information that will provide you with emotional ties, teachers, professionals, and collaborations between members of the industry.

Likewise, you will find at the end of each biography the title of a song along with a printed code that you can scan through your smartphone that will link you directly to the Spotify digital platform to listen to it.

And finally, you will observe a second timeline with the exhibition as a frame of reference for contemporary male singers and groups and the exact date of the incursion and musical performance of the artist reviewed for that moment.

“In short, for this book, I have opted for that general vision of the term Salsa… This has also allowed me to include interpreters of traditional Cuban music, to travel back in time making prominent women visible, and to the future including generations of artists who merge, and they reinterpret. For that reason, you will find exponents of the Trova, Danzón, Danzonete, the Cuban point, Guajira, or Latin Jazz. ” Excerpt from the En Clave book.

Remember that you need to read this book because…

“More Salsas are known with female names than female names in the Salsa”. Saúl Delhom

El Antimanual Para Bailar Salsa: Episode I. The social

El antimanual para bailar Salsa is an ironic and humorous illustrated guide on how to successfully overcome a social dance of this Latin rhyme on a dance floor.

In this first book by Saúl, you will find answers to common questions of beginning dancers, such as: Should the girl be dragged to the floor? Is it better to dance only with your partner? Is doing many figures the best to stand out? Do I have to know all the songs of memory to be a real Salsero? Is criticizing other couples a national sport? Who moves my drink from here?

Delhom tells us that his intention in creating this project was initially purely personal and without any commercial intention, but due to its success and the liking of the experience acquired, he decided to write an extension of this book with a few extra chapters and face a second different book.

Ficcionario Salsero. 50 New Words Explained For Normal People

The Ficcionario Salsero is a dictionary of 50 words invented by the author.

These simple words with minimal modifications in the union of two of them or the exchange of one or two letters make the meaning vary entirely, creating a new terminology in salsa slang.

To do this, Saúl Delhom developed an advanced algorithm that allowed him to generate each new term, which in the writer’s words, that should already exist today.

In addition, in the last pages of the Ficcionario, you will find a story about the events that take place in a Salsa Congress and in which these new words are used as an example and that make you actively get involved in this fascinating world.

It should be noted that the style and method applied to the illustrations here are different from those applied previously.

Trivial Salsero

Finally, there is the Trivial Salsero, a Salsa cultural enrichment book. Its base consists of 360 questions that join a playlist of 160 songs.

In the questions related to a hit, for example: According to a song from El Gran Combo de Puerto Rico, what city do you recommend living in summer to have fun with charm and beauty? You will have the information about the correct answer and bring you the exact time within the song through a mark on the digital link to listen to it on Spotify.

Trivial Salsero also includes a system to choose pages randomly without the need for dice or cards.

And is that if you consider yourself a real Salsero you should already know the answers to any of these questions that appear in this book and that I leave you here below as a preamble to what you will find in its internal pages:

With what instrument is the artist Noro Morales associated?
What discipline did Celia Cruz leave to dedicate herself to music?
What nickname has the artist Charlie Palmieri received?
What is the meaning of the word Segundo of the artist Compay Segundo?

“I’ll tell you a little personal anecdote… The first time I tried a Salsa class was in a pub called Cachao. At that time, I had no idea who was the legendary double bass player Israel López “Cachao”. I believed that it was an invented word or the name of some island. Years later, I not only know his story thanks to dancing and the controversial term Salsa, but I have ended up writing a book in which appears his sister Coralia López, much less known”. Saúl Delhom

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Meet The Amazing Fasching Jazz Club In Sweden

The Home Of The Best Live Jazz Since 1977

Group of musicians playing in Fasching — Fasching offers an intimate setting where you get a good view of the stage regardless of where you are sitting

Located in the heart of the Swedish capital (Stockholm), the Fasching Jazz club has been the residence of lovers of this genre for 44 years. Thousands of people certify and endorse it as the protagonist of the numerous presentations of renowned artists or future stars of the national and international music scene.

Fasching has hosted 350 events per year of which more than 70% have been live concerts, obtaining an astronomical total of approximately 80,000 guest artists. In this club, bar, performance area, and restaurant in the Venice of the North, you can also go on stage on Monday afternoons because the upstarts also have their space here.

In Fashing, the art of improvisation thrives!

This home of jazz entertainment can host 360 people, distributed in 110 seated and 250 standing. Some nights they offer live music in the lobby bar with free admission and annually, during the fall, it is the main venue for the city’s Jazz Festival.

In the discotheque there are age limits: only those over 23 years old can stay inside the facilities on Fridays, while people 20 years and older on Saturdays. At concerts, the minimum age to witness them is 18 years old, and most of the time these live performances start at 8 PM and end at 10 PM with a short break between the two sets.

Fasching currently follows the guidelines of the Public Health Agency regarding the number of people in the audience and the respective distance meter between the groups. Likewise, they maintain sanitary measures such as dew on tables and public spaces between concerts at night to keep the risk of contagion low and at the same time keep you safe within the areas of the premises.

History Of Fasching Jazz Club In Stockholm

Melissa Aldana with hat — Melissa Aldana (Chilean Saxophonist)

One of the oldest jazz clubs in Europe is Fasching. The only one that is the principal owner is the Swedish Jazz Musicians Association (FSJ its Swedish acronym) and the Friends of Fasching Association (as co-owner) with almost 2,000 members.

FSJ managed to acquire the current premises located at Kungsgatan 63 in 1977 with state support, thus achieving its highest aspiration of having a meeting place for musicians and the public to help improve the conditions of professionals of this genre and to publicizing Swedish Jazz and its interpreters.

Since 2004, Fasching has been given the task of ensuring the artistic content, initiating and executing several musical and educational activities from the Ministry of Culture, politicians, and even city officials.

At the end of the 80s, this incredible club through the Jazz Musician Association decided to award an annual scholarship to a young virtuoso of this musical style. By 2019, this financial aid had reached the figure of 40,000 SEK due to the celebration of the 30th anniversary of the Association and although this year the distribution of this scholarship was not made due to the pandemic, the possibility that be reactivated shortly.

Discover The Alternative To Dance Latin Music In Israel

However, the events in Fasching continue and Chilean saxophonist Melissa Aldana will participate in the Stockholm Jazz Festival which will be organized in the club’s concert hall.

Saxophonist Melissa is credited with exceptional talent and an unmistakable sound. From a very young age, she occupied a privileged place in the Jazz scene of Santiago de Chile. She has performed with Randy Brecker (Spring 2006) and was accepted to Berklee College of Music in Boston (USA) as a researcher and student of composition and improvisation. She graduated and changed her residence to New York in 2009. This same year Melissa was nominated for a Grammy for best solo improvisation and two years later her biggest dream came true when she signed with the Legendary record company Blue Note.

Melissa Aldana, moreover showing her music in countless clubs and concerts in New York City, has shared the stage with figures such as George Coleman, Antonio Sánchez, Marc Copland, Kendrick Scott, and the female group Artemis.

Date: Saturday, October 23^rd

Address: Kungsgatan 63, 111 22 Stockholm, Sweden

Tickets: Tickster

Fasching also broadcasts its concerts live through Facebook free of charge. You have to like their official page, and they will send you a notice when they have a performance live on the doorstep.

By doing so, you will receive a link to the event hours before its start. When the link is active, an image of the Fasching stage will appear, exactly at the time, the concert will be broadcast. Therefore, you will not be able to enter in advance but be prepared for when the clock strikes 8 PM.

Book: Fasching

Lina Nyberg (1996) black & white — Lina Nyberg (1996) Photo: Paul Deker

For more than 40 years, this jazz club has offered nearly 10,000 concerts. World stars such as Chet Baker, Chick Corea, and Wayne Shorter, as well as all the great names of Swedish Jazz have set foot in its concert hall. Fasching is one of the few venues in the world that pays tribute to this genre, thus maintaining its position as one of the major organizers of events in this musical style that has been operating uninterruptedly for decades.

Besides Jazz, here you can listen to related genres such as Blues, Funk, Hip-Hop, and Soul.

But running this club has been a fight for survival on multiple occasions. In the eponymous book, you can go back in time and learn about the success and difficult stages in the history of Fasching including the greatest challenge for Swedish cultural life: the prevailing corona pandemic. All this information is contained in 256 pages with more than 200 illustrations and images in black & white.

The book entitled Fasching is written by journalist and author, Carlsson Bokförlag.

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7 Signs That You Should Attend A Festival

Are You Overwhelmed By Monotony?

Do you need to get out of the routine but without spending a lot? Do you want to expand your circle of friends? Do you want to have a new love? If the answer to most of the questions has been “Yes”, you most likely have a high need for social life that you can get at a Festival.

Half-length couple dancing — Adaptability, sociability, happy thinking, and remembrance are some of the skills you get at a festival

In a festival, you elude reality for a long time, and you will perceive unequaled sensations. One of the highest Latino events held in Europe is the Tempo Latino Festival in France, which hosts 7 000 people a day for a weekend.

Now that you already know the number of people with whom you can interact at a festival, I present you the seven signs to be conscious of how to recognize if you should attend one:

You find it difficult to establish social relationships, or you don’t have time to share with your friends.
You need to save as much as you can. It is due to the uncertainty that prevails in these times of the fluctuating economy. (Some scientific studies certify that it is better to invest money in experiences than in material objects).
If your memories are about your family and student trips.
You want to have a different weekend outside the daily routine or new love.
You are interested in shows and attractions that make you live an experience to the fullest and have a feeling of exceptional freedom.
You long to meet people with the same musical style.
You want to show your best, most comfortable, or crazy outfits.

BRIEF HISTORY

The first festivals have provenance in Egypt (4500 B.C), followed by Greece and Rome. Subsequently, the first festival as we know them today took place in Dublin (Ireland) in 1897 after the middle ages. In the twentieth century began its greatest apogee with the most famous and long-lived events of this kind: Isle of Wight in England (1968), Woodstock in the United States (1969), and Viña del Mar in Chile since 1960.

Since then, the number of followers has increased in these festivities of several days that favor social life and that gives them skills such as adaptability, sociability, generous and joyful thinking, in addition to the remembrance that happens to occupy a fundamental place in this list.

If you are interested in experiencing this lifestyle and exercising a new way of empathizing with people with the same musical style and interests, here are two recommendations for upcoming Latin festivals to be held in Spain this fall 2021.

FESTIVALS IN SPAIN

Guaguancó Festival World-Madrid

Crowd of people with hands up — The festival will take place in the Sierra de Madrid, just 40 minutes from the city center

Ten years have marked the Guaguancó festival, which for the first time makes its stop in Madrid. This year it will have a lineup of high-level artists, workshops, events, Cuban music concerts, and activities.

The El Escorial resort campsite will be the place to celebrate this Afro-Caribbean weekend party.

El Escorial is a complex with large outdoor spaces for holding shows, concerts, and some workshops. Its covered spaces have more than 400 square meters, and all this under strict cleaning and disinfection protocols.

Date: Thursday, September 9^th – Sunday, September 12^th

Venue: Escorial Resort Natura. Carretera M-600, Km 3,5, 28280 El Escorial, Madrid, Spain

Barcelona Temptation Festival 2021

Woman dressed in red dancing with her partner — This festival has been successful with people from the USA, Canada, Russia, China, and Japan

This festival in the fourth edition will immerse you in the Latin rhythms of Bachata, Kizomba, and Urbankiz for a week. More than 11 artists on stage, workshops, social dances in the pool area and gardens with excellent DJs as well as grandiose masterclasses will be the programming of the Barcelona Temptation Festival 2021 from September 14^th to Monday 20^th at the Evenia Olympic Park hotel located in Gerona (Spain).

Venue: Evenia Olympic Park hotel. Building Park Carrer Sra. Del Rossell, S / N, 17310 Lloret de Mar, Gerona, Spain

SalsaGoogle.com is International Salsa Magazine

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Discover The Alternative To Dance Latin Music In Israel

Havana Music Club: An exclusive Cuban atmosphere in Tel Aviv

Man dressed in black dancing with woman in white top — The owners of Havana Music Club are the same as the legendary Arena club.

The number one Latin rhythm club in Israel, Havana Music Club, since August 2010 opens its doors every night. It serves as a different entertainment venue for loyal Salsa and Bachata lovers from this country located on the Asian continent.

This club has set a new standard in the Middle East that resembles the best Latin music clubs in Europe and North America specifically New York and Los Angeles but with a Cuban atmosphere. Additionally, it has an underground parking lot for approximately 250 vehicles and nearby side streets with free parking spaces.

Ten years and a resounding success led Havana Music Club to create Hula La in July 2019. This “Little Brother” is located next to the main headquarters and also meets the requirements of high quality in sound, lighting, and atmosphere with a space clean that houses hundreds of dancers in 1500 square meters of parquet, which allows you to fully enjoy the continuous music of the various DJs.

This club complex is located next to Ayalon Lanes at the Hashalom Interchange (Azrieli Towers), a 2-minute walk from Hashalom Train Station.

The next event that Havana Music Club will bring to the Latin scene in Israel in 2021 will be the Caramelo festival. This event will have workshops with a couple of top-level national and international artists in the Salsa and Bachata styles. In addition, you will enjoy three nights of crazy parties, as well as accommodation with three meals, and hot/cold drink bars at the Hotel Leonardo Club.

Date: Thursday, September 2nd – Saturday, September 4th

Venue: Leonardo Club Hotel. Kampen St, Eilat, Israel

PARTIES IN HAVANA MUSIC CLUB

Couple dancing in the middle of the dance floor — The club has a food menu served by waitresses with an additional charge to the price of admission.

Havana Music Club offers Latin parties with Salsa and Bachata instructions three days a week (Tuesdays, Thursdays, and Saturdays) from 9:00 PM to late at night, and you can start from the basic level up to the professional level.

You will start with a small warm-up lesson to continue with the Latin rhythm class of the moment you prefer in any of its levels, and end with the great dance party in the Havana Music Club and Hula La. Likewise; you can also opt for classes for small groups.

Among the courses that will open soon are:

Woman dressed in lilac and man in black shirt — The club is handicap accessible

Salsa Lady Style: This course is aimed at Salsa dancers that have an intermediate level or higher. Women interested in developing body movement, gaining confidence in dancing, developing their style, and technique.

In the Salsa Lady Style course, you will work on proper posture, turns, leg and handwork, body movement, hip work, and upper body.

Chat for beginners: These Bachata classes are designed for all levels. The objective is to give you the bases so that you enter the world of “chat” and give you the tools to enjoy the dance that is conquering Israel.

Sabor de Cuba – Master’s Level: The course is taught by Lear Shoshani & Moti Sabag, one of the oldest and most prominent Afro-Cuban Salsa instructors in the country. In these lessons, they will teach the essentials of the music of this Caribbean island from its origins and emphasizing the Son, Rumba, and Afro-Cuban Mambo to dance more in tune with the music.

Salsa and Cha Instructor Training: Havana Music Club’s most prestigious course to attract future instructors from the Salsa and Bachata scene in this Middle Eastern country. This course includes general instruction, safety before a captive audience, dance basics, instructional experience, and various enrichment lessons in the field of rhythm, style, and musical history of these styles that mark the development of the night scene of this decade.

Maybe This Data Also Interests You

Dancers in the middle of a dance pass — Havana Music Club is an exclusive Cuban atmosphere in Tel Aviv

There are 3 different rooms in the club: Central Room with capacity for 300 people seated or 850 people standing, Secondary room “Hula La”, and VIP Room with 90 square meters to accommodate from 20 to 50 guests.
Smoking is prohibited within the club’s facilities.
It is also strictly forbidden to bring any kind of drink. (Includes water)
Havana Music Club offers live local bands’ performances.
If you bought the ticket for a concert, I recommend you arrive at the opening of the doors to choose seats because the places are not separated.
In general, the price online is cheaper than the one paid at the box office.
Two other courses that will soon be offered are Mixed Style Lady Style and Salsa del Medio.
Among the DJs that currently display their sets with the best mix of Latin music are DJ Charlie Pérez, DJ Nadav Shamgar (DJ NASH), DJ Moti, DJ Paco, and DJ Tzachi Bachar.
According to the Israeli Ministry of Health guidelines, the number of people who spend time in the club should be limited. Attendees must present a vaccination or “in recovery” card plus an identification card.

SalsaGoogle.com is International Salsa Magazine

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