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Interviews

Puerto Rican singer and talented sonero Charlie Maldonado

Interview with Charlie Maldonado 

José Charlie Maldonado Rodríguez, artistically known only as Charlie Maldonado, is a Puerto Rican singer who has a great talent as a backup singer and sonero, which he has been developing throughout a prominent and very successful career in the world of music.    

After having read his biography and being interested in the journey he has been on in salsa, we decided to contact him and arrange a conversation in which we could learn more about him and everything he has done to get here. Next, is a little bit of Charlie’s beginnings and, later on, everything he told us.   

Charlie talked to us
Talented Puerto Rican singer Charlie Maldonado, who kindly accepted to talk to us

Beginnings                                                                                          

Charlie was born on October 4, 1964 in the city of San Juan, Puerto Rico. At a very young age, he was always exposed to boleros and salsa music, as his father belonged to a musical trio that was very popular at the time.    

For those years, he listened to Ismael Rivera, Cheo Feliciano, Gilberto Monroig, Danny Rivera, Marco Antonio Muñiz, among others. Charlie said that, with such references at that time, it was impossible not to be enchanted by the music, so his interest in this branch of the arts grew and grew over time.  

His interest got to the point where he wanted to learn to play percussion instruments such as the tambourines, the maracas, the drums and, most especially, the bongo (it was the first instrument Charlie learned to play).    

Although he does not consider himself as the best bongo player of the world, he is believed to be very capable of playing it efficiently and delighting the listening audience. Most interestingly, he did not achieve this level through formal academic training at an institute, but through constant practice at ”rumbones de esquina” (congregation of people who play music, dance and drink alcohol on a street corner), school activities, family gatherings and Christmas parties. 

These informal activities in which he was able to participate gave him the opportunity to develop as an artist from a very young age. In addition, his father and other musicians in the family helped him a lot in this process. The magic you feel when you play music, the family warmth and interaction with the public are not learned in any academy,” said Charlie.   

Charlie at rumbones
Charlie Maldonado practiced his skills at ”rumbones de esquina”, school activities, family gatherings and Christmas parties

 The Saljaztet 

The first opportunity for Charlie to play in a professional group came with The Saljaztet in 1990 thanks to its founder Bobby Concepción, who saw him singing in one of those street parties and believed in his talent and what could be done with it. 

Bobby is an industry veteran who has worked with many orchestras such as Orquesta Panamericana and La Orquesta del Maestro Willie Rosario. Being around him taught him a lot and he gained a lot of experience by seeing him in action on stage.    

He even taught him some vocal and instrumental techniques to apply in his performances.   

Charlie keeps the best memories of this group, its director and his colleagues. He is extremely grateful for everything he learned from them and continues to apply many of these things today.   

Osvaldo Núñez, Sammy Marrero, La Selecta and more   

”Every human being who comes into our lives has a lot to contribute and teach us. Lord made is different, so all the musicians I’ve worked with have taught me different things” said the artist. 

Osvaldo ”Cuchón” Núñez is a brilliant musician who was very dynamic on stage. He was able to play the trumpet, do chorus and lead at the same time. He performed all of these functions excellently, which is why Charlie paid too much attention to what he was doing and copied him.   

Raphy Levitt from La Selecta de Puerto Rico was an extremely regimented person who ran the orchestra very well and was excellent for business. He had an almost military discipline and was extremely picky about his musicians and vocalists, to the point that he made them rehearse separately depending on their roles on stage.    

Levitt, Marreno, ,Núñez, and Charlie
Levitt, Marrero, and Núñez were very important in his career

In the case of Sammy Marrero, he was always at the height of Levitt’s demands and sometimes exceeded them. In addition to being extremely disciplined, he always lived up to what was required of him on each project and even a little more. He even worked with him when he had his own orchestra, a period in which Charlie learned even more from him.   

On this subject, the singer concludes that ”The personalities mentioned have taught me three fundamental things: discipline, perseverance and respect for the public”.   

Solo career 

The idea of becoming a soloist was always on his mind, but it was not until 2016 that he was able to carry it forward. The previous year, in 2015, the maestro Raphy Levitt unfortunately passed away, at which time Charlie had some songs recorded.   

He was already thinking about becoming independent and creating his own musical project, but had not decided to leave the orchestra until the death of Levitt. That is when he got hands on work and finished the record production he had already started. 

In 2016, he launched his first solo project entitled ”Dueño de Nada”, whose songs are mostly written by Charlie Ramos. The only cover in the album is precisely ”Dueño de Nada”, which was written by Manuel Alejandro and masterfully played by José Luis Rodríguez ”El Puma” in the 1980’s. 

His most recent album is entitled ”Vida Artificial”, which was released in September last year and addresses very interesting and current issues. The single that gives its name to the whole album, ”Vida Artificial”, ”is perfect for today. Phones, tablets and computers are damaging everyone’s mind. There are families who sit at the table, but don’t even talk to each other focus their attention to electronic devices. Technology is important, but we can’t be connected to it all the time. That was the message we wanted to bring with Artificial Life” said Charlie.  

Charlie on stage
Charlie Maldonado singing on stage

Future projects 

Charlie is about to release a song titled ”Señora Rumba” written by Eduardo Saya. The material has already been recorded and Charlie and his team are working on the video clip, which has a few shots filmed. It is expected to be released this August. 

Likewise, he is working on his concerts and private presentations in Puerto Rico, but some opportunities are opening up in Colombia in the future. 

También lee: We spoke with Andrea Chaparro from Lulada Club 

Founder and owner of Guapacha Productions Gil Tower

Talk with Gil Tower 

From this platform, we have had to interview many famous Latinos who have left their countries and Latin culture in general on high, but today is the turn of a very special one. We are talking about the talented Venezuelan musical director and multi-instrumentalist Gilberto Torres, better known as Gil Tower in the artistic environment.    

Thanks to a mutual friend, we have managed to make contact with Gil Tower, who from the beginning has been very accessible and willing to share everything related to his work in the music industry and his contribution to the Latin cultural scene, so we are very grateful to him for giving us the opportunity to hear his great story.   

Below, we share the topics covered in a conversation that was as enjoyable as it was enlightening.   

Gil talked with us
Talented musical director and multi-instrumentalist Gil Tower kindly talked with us

Musical beginnings in his home country   

Gil Tower always knew that he wanted to devote himself to the world of music. When he was about five years old, he began watching television programs related to classical music and zarzuela. Several of his aunts were zarzuela teachers and took him to see zarzuela orchestras, which was great for him. In fact, several of those musicians he got to see play on these occasions ended up teaching him when he began preparing to become an artist. 

One of the most important institutions in the training of Gil is the National System of Youth and Children’s Orchestras and Choirs of Venezuela (El Sistema), where he was trained directly by maestro José Antonio Abreu, a fundamental part in the path which this young musician would take later in his career.   

He joined the children’s orchestra, advanced all the way to the youth orchestra and finally reached a more professional level in the national orchestra. At about this time, Gil recalls that ”maestro Abreu always said that we were rich because we had an instrument in hand and could change the world through music. As a child, I didn’t understand what he was getting at. Now I do understand and I think he was absolutely right.   

”Abreu was a unique influence on me because he transformed me as a person and musician. He also made me become a leader, as he had always wanted me to be,” he continued.   

Learning from the groups he was in 

As to the learning acquired in the many groups he worked with, Gil singled out Carlos Rojas, who was a musician and jazz lover. Carlos took the initiative to give a workshop in La Pastora (a very important area of the city of Caracas, Venezuela). 

Gil with his flute
Gil Tower with his flute

As a teenager, Gil used to go to La Pastora to learn to improvise with Carlos in salsa, as he liked this genre so much ever since. This is how he started learning about harmonies and taking his first steps as a composer. 

When given the chance to play with the group Los Morrillos, he learned a lot about gaitas and other Venezuelan rhythms from the western region of the country. In the case of the group Madera, he learned (and keeps learning) a lot about Afro-Venezuelan music in general.   

After that, he met Jesús ”Chucho” García, who is an intellectual, activist and author of several books on Afro-Venezuelanity. Together they formed a group called Cimarrón, with which they represented Venezuela at the International Jazz Plaza Festival in 1989. To date, they are still very good friends and continue to learn about this great musical branch from one another. 

Why move to Germany? 

His initial plan was to move to the United States to continue his studies in Berkeley, but he was unable to obtain the required visa at the time. However, that would not be the end of his dream.   

It turns out that some friends of his from the group Madera went on a Germany tour and stayed to live there. Then, one of them, Felipe ”Mandingo” Rengifo offered him to join them to work in that country and try to be admitted in one of their conservatories. At the time, Gil only had a saving of $1,000, with which he took a gamble.    

Although he had to play in the streets and wash bathrooms at the beginning, he achieved his goal of entering a conservatory, an institution that gave him the opportunity to fix his papers to have a legal status in Germany. Having solved this inconvenience, he was able to focus his attention on his musical project Guapacha (name in honor of a great Cuban drummer who lived in the parish of San Agustin del Sur, Caracas).   

All this experience was preparing him for when he could finally achieve his goal of going to the United States.   

 

Gil and Guapacha
His project Guapacha was named after a great Cuban drummer who lives in Caracas

Arrival in the United States   

While still in Germany, Gil was invited to participate in a jazz festival in the United States, specifically in Montana. He did so well that he amazed many musicians with whom he shared the stage that day and exchanged contact information for future events.   

Later, he managed to play in San Diego and Boston, where he had the opportunity to share the stage with the Boston Power Orchestra and meet Danilo Pérez, Dizzy Gillespie’s pianist. The latter, in turn, recommended him to maestro Tito Puente, whom he met shortly thereafter. 

This was how the artist managed to build a very respectable reputation in the industry through his talent. This is how he ended up playing with ”half the world” and building a great prestige as a musician and composer.   

In addition to singing and playing multiple instruments, Gil has also taught low-income youth in order to spread the knowledge he has gained throughout his career. He even created an orchestra composed of children whose parents have no resources or documents in order to help them learn music and provide them with better work-study opportunities in the future. Some have even got into college and obtained scholarships thanks to this knowledge.    

Parallel to these activities, he began composing and making arrangements for other artists who began to require his services.    

Guapacha Productions   

On the subject of Guapacha Productions, Gil says that the idea came when he began researching on the music industry, licensing, distribution and other things. 

The musician saw an opportunity to achieve his dreams during the pandemic, which is when he noticed that many artists had no idea how to register a composition and how other necessary licenses to collect their royalties from their music works.   

Gil, Guapacha, and major labels
Guapacha was created for the purpose of becoming independent from major labels

 

Noticing the ignorance of many young talents about the industry, he created the company Guapacha Productions, which is responsible for the musical production and arrangements for artists signed to this label.    

When asked how the economic issue was handled for artists who do not have the resources to launch their career as it should be, he explained that there are three types of music distributors: major labels, labels created by the artists themselves and independent companies like Guapacha Productions. We are a group of independent artists who created our own label and we are trying to have our own distribution, so we would not be obliged to negotiate with any big distribution company” explained Gil. 

Along with that, it is Guapacha Productions that will make agreements with Spotify, iTunes and other digital platforms to distribute the music of its artists without intermediaries. 

The company has been so successful in these efforts that its name will soon be part of the Latin Grammys, which means that the talents signed to the label will have the chance to stand out and be finalists in the various categories.   

Cheo Valenzuela’s ”Salsa Buena” Tour   

With respect to the important issue of Cheo Valenzuela’s ”Salsa Buena” tour (artist signed to Guapacha Productions) in Europe, there are negotiations with some event producers in France, Spain and England so that Cheo Valenzuela can perform at various venues in those countries. There are also talks of taking the artist to Central America and the United States, specifically to San Francisco, where Gil lives.   

In addition to that, Valenzuela is working on an EP with five songs by other artists and another one with five compositions created by himself. Being already a singer with a long-standing career, this last work would also become him a consacrated composer before the world. Once all this material has been released, his name is going to be considered for a Grammy nomination, which Gil has a lot of faith that he will win due to his great talent.   

At the time of doing this interview, Valenzuela is taking a few days off due to the death of his mother, so we send our condolences and solidarity to him and his family at such a difficult time. 

Read also: Musical director of VibraSÓN Jake Jacobs is here 

Jimmy Rodríguez ”El Salsero Mexicano” talked to ISM about his career

El Salsero Mexicano 

Jimmy Rodríguez ”El Salsero Mexicano” is a talented singer born in Mexico City, but spent a lot of his childhood in the city of San Luis Potosí, where he took his first steps as an artist. 

Thanks to his brother and manager, Daniel Rodriguez, we had the opportunity to talk to him and learn more about the interesting career he has had in the world of entertainment. Meet Jimmy Rodriguez and the kind answers he gave to our questions.   

 

Jimmy on stage
Jimmy Rodríguez singing on stage

Beginnings of Jimmy Rodriguez in music   

By the time he got to high school, his talent for singing and charismatic personality made him the ideal candidate to participate in a talent contest, in which he would come in second place the first year in which he participated.    

Jimmy told us that he entered the contest to live a new experience, but he did not expect to achieve such a high place, so he felt very excited and motivated because of what he could achieve thereafter.    

The following year, he managed to get the first place in the same contest because he had spent a whole year studying and getting ready for that important moment. The previous time, he had only rehearsed the days prior, so he decided to take much more time on this occasion and the effort invested paid off.   

As a result of this achievement, the Group Alfa Omega saw the potential in this young man, so they contacted him and offered him to join them. This would be his first paid job in music, which began to teach him how this business worked. 

He began to play with Alfa Omega in events like weddings, and baptisms, which taught him how to entertain and charm an audience, and he is very grateful for this opportunity he had. Unfortunately, it didn’t last long.   

In the end, Jimmy had to leave the group due to his move to Mexico City to continue his studies.   

During his learning process, he developed their skills in playing the guitar and dancing in order to perform better on stage, keeping inmind that singing was his thing and that was not going to change.   

When Jimmy arrived in the United States, he began taking singing lessons for more than nine years to improve his voice. Today, he continues with his vocal learning, as there is always something new to learn in this field.   

Jimmy and Tito
Jimmy Rodríguez and Tito Nieves

Musical genres   

It is not common to find a Mexican who sings salsa professionally, and more if we take into account that many of the most famous Mexicans sing ranchera, norteño music and corridos tumbados. So, we wanted to know why he chose salsa as the genre he wanted to pursue.   

Jimmy explained to us that the first time he sang with a salsa orchestra on stage, half the musicians were Colombian and the other half were Mexican. At that moment, I felt like I had found my soulmate and I knew that’s what I wanted to do. Besides, dancing is very important in salsa and I have always loved to dance,” Jimmy said.   

He finished by saying ”salsa combines my three most important talents, which are singing, dancing and charisma”.   

When asked whether he would enter more typical genres of his country, he pointed out that he loves ballads and would have no problem in performing fusions and collaborations, but his north is still salsa for the moment.   

The Voice and proceeds from the show 

Being in The Voice has always been one of Jimmy’s biggest dreams, which he finally achieved a few years ago and whose judges were Luis Fonsi, Carlos Vives, Alejandra Guzman and Wisin. The best of all is that he made it to the final and he says that his secret to achieving this feat is to always be focused, to give the best of himself, to have a good relationship with show’s production and his colleagues and, above all, to choose a genre that was not typical for a Mexican.    

This particularity made people call him ”El Salsero Mexicano”, a nickname he has continued using to this day with pride in what has been achieved so far.    

Jimmy and Carlos
Jimmy Rodríguez and Carlos Vives

While he was still participating in the contest, Adolescent’S Orquesta contacted him to have him in the group, which Jimmy accepted and became the first Mexican to be part of this Venezuelan orchestra. In addition to that, Jimmy kept releasing new music in order to stay alive in the public spotlight, as the singer understood that the fame that came La Voz was momentary and he had to take advantage of it.    

Today, he continues touring with Adolescent’s Orquesta, working on an album with Marc Anthony‘s producer and taking singing lessons to further improve his vocal technique.   

And speaking of Marc Anthony, this Puerto Rican artist has been one of the greatest inspirations for the Mexican, who wishes to one day reach that level of talent and fame, although he knows it will not be an easy way. 

In addition to the already mentioned salsero, Jimmy has also been inspired and influenced by the styles of Rubén Blades and El Grupo Niche.   

He has also had the opportunity to share the stage with Tito Nieves, Willie Colón, Jerry Rivera and many others.    

Salsa and comparisons with other genres   

When we wanted to know what Jimmy feels with the current situation of salsa, he says that he is well aware that this musical genre is not going through a good moment due to the popularity of trap, reggaeton and, more recently, corridos tumbados.   

However, he ensures that he does not see this fact as something negative, but as a challenge of bringing salsa back to the place it occupied for years in past decades, so he gives his best every day to offer a fresh sound that appeals to new generations, and not only to fans aged 30 and older. 

Jimmy and Gilberto
Jimmy Rodríguez and Gilberto Santa Rosa

 

It is what has led the artist to make modifications in regard to the technical aspects, arrangements, lyrics and other details. In the specific case of lyrics, he has opted for simpler words and phrases that can be understood by anyone who listens to them. He continues to maintain the quality and heart that salsa should have, while taking into consideration what new generations are looking for. 

Jimmy understands that everything happens very quickly nowadays due to social media, so he has had to adapt his style to what young people are looking for on digital platforms. That is why when he shows his music on his social networks, he always tries to communicate what he wants from the first second so as not to lose the public’s attention.   

End 

The conversation concludes with a thank-you to all the people who still support the salsa genre and a recommendation to new talents to never give up on their dreams and to work continuously to achieve all what they want. 

Jimmy used his case as an example, remembering that he started singing on buses to help his family and now he assists international awards and reach the level that he has today, so he ensures that dreams come true and we must not lose heart until we achieved them. 

Read also: Life, Career, and death of Juan Carlos Formell 

We spoke with Andrea Chaparro from Lulada Club

Lulada Club is a group composed entirely of women that plays a good number of Latin music genres such as salsa, bolero, cha cha chá, boogaloo, among others. These girls have a very interesting concept that caught our attention as soon as we checked their social networks, so we decided to get in touch with their director, Andrea Chaparro, who kindly agreed to talk to us and give us more details about the group she leads.   

Andrea Chaparro from Lulada Club
Andrea Chaparro, bandleader of Lulada Club

Name of the orchestra ”Lulada” and how it emerged   

We found the name they chose for the group very curious, so Andrea went on to explain that Lulada is a Colombian drink, specifically Cali (the capital of salsa) that comes from the lulo fruit. She and her partner, who is also part of the orchestra, wanted to pay tribute to this city so important for their careers and for salsa in general.    

The idea came from several sessions and rehearsals in which they were deciding what name to use, but they always knew that they wanted it having to do with Cali. In the end, they thought that ”lulada” sounded very good and mixed the term with ”club”, which originated a result that they all liked.   

Why only girls? 

Andrea recognizes that having a Latin female orchestra is not a novel idea, far from it. In fact, she saw this concept in Cali in several all-female orchestras that have been around for decades, so she wanted to replicate that idea.    

About six or seven years ago, it was when she wanted to create an all-girl group and the opportunity was given to her in the framework of the pandemic. In Colombia, the artist had been playing with other all-male groups, but she began meeting other female musicians and instrumentalists and had the opportunity to organize a group for an event to which she and her saxophonist partner were invited. 

When we wanted to know more about the selection process of the members, Andrea noted that she did a sort of search on Instagram to see their work directly, but several of the girls were brought in and recommended by other members.   

Some of these girls had not had the opportunity to develop their skills because they were always underestimated in the Latin salsa scene for being female or very young, so Lulada Club has been a great opportunity for them to grow and evolve in music.   

Lulada Club and Andrea Chaparro
This is the whole group, Lulada Club

She considers that they have all fit together very well with the group and understand each other perfectly most of the time, which is why she considers that they have been very fortunate to find each other and join their professional lives.    

Andrea and Lulada Club in New York 

At the moment, all of the members of Lulada Club live in New York and have no plans to move to any other place, since their greatest opportunities have been given to them in this city. 

She does say that they are completely open to the possibility of touring both nationally and internationally whenever they find it possible. Indeed, at present, they already have many invitations to attend concerts and festivals in many other cities in the United States, but they will not base the orchestra anywhere else.   

Both Andrea and the rest of the girls feel that their biggest audience is there and many people in positions of power are seeing what they are doing and taking them into account. People, club owners and event organizers have received them with open arms and have taken them into account for events of all kinds.   

One such event is SummerStage on August 2, whose main attraction will be the maestro Eddie Palmieri, who will be offering one of the last concerts of his career after announcing his retirement. It is a great honor for the girls to be able to open for this world-renowned artist who has contributed so much to salsa and Latin music since his beginnings.    

The news about their participation in the event made them very happy and feel that all their hard work has paid off.    

Andrea Chaparro on stage with Lulada
Andrea Chaparro singing on stage

Genres played by Andrea and Lulada Club   

As we have mentioned at the beginning of this edition, there are several Latin genres played by Lulada Club such as salsa, cha cha chá or boogalo, but each one has its own audience. 

In that sense, Andrea said that they play a lot of hard salsa for dancers and classical music coming from the clubs in Cali. There are certain songs that can never be out of their repertoire such as ”Llorarás” by Oscar D’ León, ”La rebelión” by Joe Arroyo, ”Brujería” by El Gran Combo de Puerto Rico, among others.   

In cases where we get a quieter audience, we can play a bolero or cha cha chá, but everything will depend on the reaction of those present to our performance,” said Andrea on this subject. 

In terms of their original songs, they have two recorded and their names are ”La Palma” ”Lulada ya llegó”, which has been very well received by those who have heard it.    

Undoubtedly, Lulada Club has a lot to offer to the audience and fortunately festival organizers and club owners are realizing the great potential of this group, and every day that passes they are taking more into account in their lineups.    

Read also: Allyson Briggs ”La Rubia de La Salsa” 

Musical director of VibraSÓN Jake Jacobs is here

VibraSÓN is a musical group that makes life in the state of California, specifically in the San Francisco Bay Area, which has become one of the best options for festivals and nightclubs seeking fresh sounds in terms of salsa, swing and Latin music in general.    

I was pleased to know about this great orchestra, its members and sound thanks to its work at Charley’s LG, Bar and Nightclub where Eduardo Guilarte, our editor, was working and directing everything related to the lineups and musical programming for Latin music nights, more specifically on Tuesdays.   

When I made contact, the person who was kind enough to reply was musical director of VibraSÓN. Jake Jacobs, who at the same time works as a producer, percussionist and backing vocalist.    

Jake Jacobs from VibraSÓN
Jake Jacobs, musical director of VibraSON

Talk with Jake Jacobs from the group VibraSÓN   

Jake Jacobs comes from a very interesting background. His first contact with music took place with his father and uncle, both of whom were professional musicians, but Jake says he has always been interested in this world.   

He studied classical piano and music theory at the University of Illinois and took some jazz piano lessons in his passage through the University of California. During these years, the musical director spent roughly 13 hours a day practicing with this instrument to master it as well as possible. 

With time, he became interested in Latin music and dance, which also led him to take dance classes at university. With that knowledge acquired up to that moment, he went to visit New York and his trip coincided with the National Puerto Rican Day Parade (an event held annually in New York and other states to celebrate Puerto Rico and its traditions in the United States). 

This event inspired Jake so much that he returned to the Bay Area with the intention to switch his dance classes to salsa classes. He became so good that he began to teach salsa dance classes himself to numerous students interested in learning these rhythms, something he has been done for over 20 years in widely recognized clubs and dance studios.   

He used to provide these classes twice a week at the Cocomo Club, which was very important at the time and attracted more than 600 people every day. When bands performed live, the future leader of VibraSÓN began to know musicians, who, in turn, gave him music lessons and his first opportunities to play in bands.   

 

Jake Jacobs with VibraSÓN
Jake Jacobs and the other members of VibraSÓN

Apprenticeships and classes with great musicians 

One of the most impressive credentials that Jake can have is to have studied with some of the best musicians in the San Francisco Bay Area such as Edgardo Cambón, Karl Perazzo, Michael Spiro, Louie Romero, among others. 

Evidently, all these luminaries have taught the producer much of what he knows and applies today, but he ensures that it was not easy to learn from so many ”teachers” at the same time, in both dancing and music performance.   

Ensures that some of the most important things he learned have to do with technique and tips to be applied such as how to play the drums, the notes at the right times, silences and much more. 

He points out that they all taught him valuable and important things, which are still very useful to this day. One of those great lessons was to practice and practice until he achieved the sounds he wanted, especially in Latin music. 

VibraSÓN 

Finally, in 2014, Jake decided it was time to put into practice everything he learned and create his own musical group with his own original details. This is how VibraSÓN came about.    

The origin of his band’s name came from Luis Morales, one of its members. It is based on vibraphone, which is not widely used by the orchestras from the San Francisco Bay Area, but by the dancers and by this new group in their performances. As for the end of the name, it comes from ”son cubano”, a typical genre of the island Jake likes very much.   

Although Club Cocomo unfortunately closed the following year, that didn’t stop VibraSÓN from making its way and becoming one of the most demanded groups in the Bay Area in recent years.   

One of the things that Jake thinks makes his group unique is that there are very few people who use the vibraphone and, due to his training as a dancer, he is always looking to make the most appropriate music for that part of the audience for whom dancing is very important.   

Jake Jacobs in San Francisco
Jake Jacobs performing on stage in San Francisco

How Jake and VibraSÓN read the crowd   

For Jake and the rest of the band, it is very important to read the crowd and see how people react to the music they play at any time. They pay a lot of attention to the dance floor to see what works and what doesn’t with the people they play for that night.   

Having played at clubs such as Charley’s, Bar Fluxus, La Peña Cultural, The Cigar Bar and Space 500, they have prepared a very generous repertoire for each performance. Just as they have written original music, they have also dedicated themselves to perform covers of the most buzzed-about artists in recent times in certain contexts, something that worked out for several orchestras when they need to draw on these resources to entertain the audience.   

This wide repertoire that they now enjoy is what has allowed them to make diverse shows with lots of variety so that those present never get bored, even if they usually go to the same place.   

Another thing they tend to do is add new arrangements and change genres to the covers they do so that they do not sound exactly like the originals and they can inject some of their essence, even if they are not songs written or sung by them originally. ”Even if they are covers, we always try to add our original arrangements so that the dancers enjoy them that much more” said Jake.   

They have also learned to connect with the audience and know what the dancers and the general public want in order to give them exactly what they want. And they did not learn this overnight, but have observed in detail what other orchestras do to imitate what is good and useful.    

Jake and VibraSÓN on stage
VibraSÓN performing on stage

Tours and future plans of VibraSÓN

At the end of the interesting talk, Jake told us that, for now, they only plan to record new music and other activities that are comfortable for all the members, since many of the musicians are in other orchestras and record for other people, so it is too complicated for them to tour with VibraSÓN. In addition to that, several of them have small children to care for, so it is impossible for them to travel for a long time.   

He is so considerate because he always tries to keep the same members and preserve the unity of the group above all else. It has worked for them, as they have managed to made a name, which will continue to become popular over time. 

Read also: Fausto Cuevas Y La Moderna in International Salsa Magazine 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.