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June

Allyson Briggs ”La Rubia de La Salsa”

A little of her story

Allyson Briggs ”La Rubia de La Salsa” is a bandleader and singer who has earned a lot of recognition in recent years. Currently, this talented woman leads the Fleur Seule orchestra, whose main musical genres are salsa, jazz, swing and ballroom dancing.

Also known as ”The Glamorous Girl of Jazz” is able to sing in seven different languages and several of her covers have been written by artists such as Edith Piaf, Ella Fitzgerald, Louis Armstrong, Frank Sinatra, Marc Anthony, Héctor Lavoe, among others.

We feel very fortunate to have been able to interview Allyson, who has kindly agreed to tell us about her life and career so that readers of International Salsa Magazine can get to know her better.

Allyson Briggs ''La Rubia de La Salsa'' performing on stage
Allyson Briggs ”La Rubia de La Salsa” performing on stage

How she became interested in music

When we hit the subject of her childhood, Allyson told us that her parents always played classical music. ”We listened to a lot of the classics, big bands, swing, blues, rock and roll, jazz, opera, among other genres,” she said. That’s how her love for these styles began, but the case of Latin music was different.

Her taste for Latin music is because she is married to a Puerto Rican, so she feels her husband and her in-laws have influenced her to end up falling in love with salsa, Puerto Rican music and its culture in general.

This inclusion of Latin rhythms has made her Fleur Seule orchestra collect a lot of fans who simply want to dance to these genres and, some of them, remember their roots.

How she learned to sing in Spanish

Long before she learned Spanish, Allyson began to learn German, which she considers her second language. This interest came from the German roots in her family, whose past always seemed very interesting to her. The same happened with French, as the artist also has French ancestors.

In the case of Spanish, she had some kind of contact with the language at school, but its actual use began when she got married and had to communicate in that way at home. In addition to that, Allyson has a lot of friends in New York, who have helped her a lot to understand certain things about the language.

Allyson learned Spanish thanks to her Puerto Rican husband
Allyson learned Spanish thanks to her Puerto Rican husband

Hispanic artists she likes the most are Héctor Lavoe, Rubén Blades, Celia Cruz and Javier Solis. As for covers, she commented that she always tries very hard to understand what a composer wants to say with his lyrics in order to make the interpretation as faithful as possible.

Why is she called ”La Rubia de La Salsa”?

The name ”La Rubia de La Salsa” was not invented by Allyson herself, but by some concertgoers when she sang at La Marqueta, Spanish Harlem. The point is that no one could pronounce Fleur Seule, so they opted for something that everyone could pronounce with no problem.

Upon hearing it for the first time, she realized that this nickname captured her essence perfectly due to her physique, her costumes and the type of music she makes. For the same reason, she is still called by that name to this day.

Fleur Seule

Allyson revealed that she chose the name ”Fleur Seule” for her orchestra in honor of the French language. In addition to that, it sounds unique and elegant to anyone who hears it.

As for the beginning of her orchestra, she told that she met a guitarist with whom she started doing some musical projects. This same person provided her with certain recommendations in terms of singing and even language, which were taken into account until she was able to assemble a complete group.

She chose the name ''Fleur Seule'' for her orchestra because it sounds elegant and unique
She chose the name ”Fleur Seule” for her orchestra because it sounds elegant and unique

Activity during and after the pandemic

Allyson told us that the pandemic gave her the opportunity to meet multiple people through social networks due to online concerts she offered twice a week. When things began to return to normal, there were many fans who told her that they got to know her music through digital platforms like Instagram and Facebook.

At the moment, she has some performances planned in Puerto Rico and the state of Florida after the success he had the last time she went to those places. He also mentioned that she would like to go to Colombia and Japan, as both countries are big salsa fans.

Read also: Producer, film director and actor Jess Thomas

Khary Rios and Mayra Rivera from La Poderosa 360

La Poderosa 360

La Poderosa 360 is a radio and digital television station that is broadcast from Puerto Rico, specifically from the city of Arecibo, which is tuned in 24 hours a day through its official website. It offers Latin music, variety, preaching shows and much more.

In this edition, we were fortunate to interview its marketing director, Khary Ríos, and R&R Media Group’s president, Mayra Rivera, who were kind enough to tell us a little about the station, its function, its emergence, its programming, among other important aspects.

Official logo for La Poderosa 360
Official logo for La Poderosa 360

Beginnings

Once the introductions are completed, Khary Ríos went on to explain that La Poderosa 360 emerged amid the pandemic. Their objective was to open an FM station with local coverage, but then they decided to take advantage of their overseas businesses and advertising to launch the product in online format. Much to their surprise, it turned out to be very successful and popular among a vast audience.

Later, Mayra added that they had a wrestling company, but everything went down with the health emergency caused by COVID-19, so they had to find a way to reinvent themselves. That is when Khary had the idea to create something that could be enjoyed by the public from the comfort of the home. 

As for her work experience applied to the station, Rivera told us that she has a master’s degree in marketing, is a spokeswoman for a university and was the rector of an educational institution. All this made her get used to interviews and, now, she applies learning learning on her segment called ”Nosotras Sí Podemos”, which seeks to empower women and give them required tools to have a better quality of life.

For his part, Khary is currently finishing her studies in marketing and advertising, and he is also applying his knowledge to the company.

La Poderosa 360’s main mission and programming

When asked to talk about the main mission and programming, Ríos said he was very happy with the results obtained. In fact, they are already trying to conquer new markets such as fans of regional Mexican music and other genres in vogue.

They started the project by focusing on salsa, but they included reggaeton due to its great popularity in Puerto Rico. Of course, they care much that the lyrics do not contain bad words or those that are too offensive to certain audiences. Occasionally, they broadcast boleros, but the strength of La Poderosa 360 is tropical music, which will always have priority over other styles.

Khary Rios, marketing director of La Poderosa 360
Khary Rios, marketing director of La Poderosa 360

Sustainability

On the subject of sustainability, Khary Ríos told us that sponsors come on their own. ”At the beginning, it was complicated and we had to do a job of positioning the brand, but over time the sponsors have arrived, invested little by little and stayed indefinitely” said the marketing director.

Mayra added that, despite the change they made from the wrestling channel to the station, there were many loyal customers who continued to believe in them and maintain their support no matter what changes they had made. It was the investment of those customers and the one made by Khary and Mayra that got the project afloat.

They are very happy because many of the people who supported them understood the modifications. In fact, the host of one of the show ”Domingo de Alabanzas” comes from the wrestling scene and they are exploring the possibility of giving space to MMA (Mixed Martial Arts) in La Poderosa 360, which makes it clear that those involved have adapted to the situation as well as possible.

For the time being, they are very comfortable in this musical atmosphere and do not think they will change it in the future. This new formula has worked well for them.

Countries with the best ratings

According to the data they have collected, the best ratings are in Puerto Rico, Florida (USA), Colombia, Venezuela, Peru, Panama, Spain and Mexico. Colombia, Venezuela and Peru always ask for salsa, while Mexico asks for a lot of reggaeton. Puerto Rico is divided with salsa and reggaeton depending on the day.

In the state of Florida, you hear a lot of timba and Cuban music in general due to the large Cuban diaspora who lives there.

Brandy Lamboglia, host of ''Domingo de Alabanzas'' in La Poderosa 360
Brandy Lamboglia, host of ”Domingo de Alabanzas” in La Poderosa 360

The only requirement demanded by La Poderosa 360 to play a song is that it has a ”clean” version, since curses and vulgarity are not accepted in the programming. In that sense, Mayra pointed out that there are song submissions that had to be returned due to the excessive amount of bad words, but if it is a reasonable amount, Khary can work with that material to censor the few bad words that are present.

Collaborations with other broadcasters and platforms

Both Khary and Mayra emphasized that they had a hard time taking the station to where it is, so they are very careful when choosing with whom to collaborate, as there are many people doing programming that they determine is vulgar and they do not want to get mixed up in that type of content.

They have done collaborations with several networks and have knocked on many doors, but they point out that the professional relationship that continued to this day has been with Edwin ”El Calvito” Reyes, who believed in the project from the beginning. Khary describes him as a serious man and a gentleman in every sense of the word.

Read also: The beautiful story of dancer, actor and singer Pancho Martinez Pey

Artist June 2020

Artist June 2020

Hicham Billouch, Nour Morocco Arabic music in Mexico

Latin America / Mexico / Ciudad de Mexico

Hicham Billouch, a Moroccan musician, seeks to explore new musical avenues and possibilities.

Billouch studied music at the Royal Conservatory of Marrakech and graduated as a pianist. He also plays violin, lute, guitar and feel.

As a teenager he began working in cabarets in Marrakech such as Hotel Sahara Inn, Rotana and VIP Club and Hotel Semiramis in Casa Blanca.

Nour Marruecos - Hicham Billouch
Nour Marruecos – Hicham Billouch

In Morocco he played for singers such as Ahmed Adawiyya from Egypt, Fares Karam from Lebanon and Mohamed Reda, Pinhas and Badr Sultan from Morocco.

He also participated in the Mawazin Festival organized by the Government of Morocco and worked in the organization of musical events such as the Green March Festival.

In France he played with Maqam al Ushaq, a Moorish music group, at the Corsican Mediterranean Music Festival and the International University Music Festival in Ville de Belfort, France.

Hicham Billouch Mexico flyer
Hicham Billouch Mexico flyer

In Mexico, he created Nour Morocco, an Arabic music ensemble, with local musicians. Nour Morocco has participated in international festivals such as Lerdantino (Durango), Festiva Toluca and Calimaya (State of Mexico) and the International Book Fair of Córdoba (Veracruz). He also played at the Lebanese restaurant Adonis de Polanco.

In Mexico City, he organized a belly dance contest and also published a book with the Spanish translation of 40 Arabic songs.

Hicham Billouch
Hicham Billouch

His record production includes 3 CDS: Salam, Qamar and Kalimat, with covers of Arabic songs and his own compositions.

“Music for me is like oxygen and I will never give up my passion”

https://www.hichambillouch.com/

https://www.facebook.com/NourMarruecosOrquesta/

Jay Ruiz, singer-songwriter, From the Sultana del Oeste, Mayagüez – Puerto Rico

North American / Puerto Rico / Puerto Rico 

Jay Ruiz is the stage name of Jonathan Camacho Ruiz, a singer-songwriter born in La Sultana del Oeste, Mayagüez, but raised in the Pueblo de Rincón neighborhood, the westernmost municipality of La Isla Del Encanto.

Jay Ruiz Photo
Jay Ruiz Photo

Among his ancestors, Jay Ruiz, highlights his paternal grandfather Antonio Camacho who was a musician and troubadour, in his native Rincón.

Jay Ruiz’s musical beginnings date back to his short 5 years, when he sang in the choir of the Presbyterian church he attended. However, he would later become involved in sports, which would keep him away from music until he was 11 years old, when at the middle school where he was studying, the teacher promoted him as a soloist in a 24-member choir group.

Jay Ruiz and his team
Jay Ruiz and his team

He also stands out as a percussionist, performing skillfully on the bongo, the congas and the drums; instruments that he would learn to play by ear when he was 8 years old.

When he turned 12, the guitar and the bass would be the instruments that would captivate him and to which he would dedicate his time.

When he turned 15, he decided to form his own Christian music group: this is how the New Creation group was born, in which he developed as a drummer and singer.

A year later, while he was a member of the baseball team that represented Puerto Rico, he was about to be signed by the University of Cleveland, but in the process he was diagnosed with neck and throat cancer.

Jay Ruiz photo
Jay Ruiz photo

He traveled to Maryland to undergo exhaustive examinations at the John Hopkins Hospital, the same ones that would determine that he would undergo six months of chemotherapy and subsequent radiotherapy, treatments that he would receive at the San Jorge Children’s Hospital (Santurce, Puerto Rico).

Before the radiation treatment he was warned that he would lose 85% of his vocal abilities, however, the story was different: August 12, 2001, he would finish the treatment for his illness and five days later, for his birthday, he meets in his town -Rincón- to the entire community in a musical activity in which he would play, sing and give testimony of his case.

Jay Ruiz
Jay Ruiz

Thinking about his future, he studies at the Interamerican University, San Germán Campus, where he obtains a bachelor’s degree as a Physical Education teacher for children with disabilities.

The illness of his father, who lived in New York, forces him to cross the pond to take care of him, until his death, five years later.

In 2011 he returned to Puerto Rico, and enrolled in the Ponce Paramedical College at the Mayagüez Medical Center, to continue studying Physiotherapy, however, he became involved again in music participating in the famous franchise IDOL PUERTO RICO, ranking among the 32 last finalists. He continues his academic life and at the same time, works as a chef in a restaurant, a situation that would lead him to serve a musical entrepreneur based in New Jersey (United States) who was visiting the island, and with whom he would start a friendly relationship first, that would turn into work a few months later, when the businessman invited him for an audition in the neighboring municipality of Cabo Rojo.

Jay Ruiz boards the flight
Jay Ruiz boards the flight

After that meeting, in 2014, Jay Ruiz would pack his bags again to settle in Newark (New Jersey, USA) from where he would launch his career as a performer of the bachata genre, and that he would have on the songs “Ven A Mí , Girl” and “Culpables” two singles of wide diffusion and consideration in the international radio circuits, to the point of having disputed with the last mentioned cut, the category of Favorite Tropical Song of the Latin American Music Awards between great personalities of the music like Víctor Manuelle, Prince Royce and Gente de Zona (feat. Marc Anthony).

Jay Ruiz
Jay Ruiz

In 2017 he becomes independent, returns to Puerto Rico and decides to promote his career, but this time as a salsero, recording the single “Lo Sé”, of his own, under the production of maestro Nino Segarra.

Two years later, he brings us this new single, of which he is also the author, both of the lyrics and the melody.

Jay Ruiz
Jay Ruiz

The following staff participate in this single:

Lyrics, Melody & Interpretation: Jay Ruiz

Arrangement: Ceferino Caban

Complete Percussion: Rafael “Tito” de Gracia

Bass: Alexis Perez

Trumpets: Luis Aquino

Trombones: Jorge Dobal

Choirs: Norberto Vélez Curbelo, David Carrero & Ceferino Caban

Piano & Keyboards: Ceferino Caban

Mastering: Esteban Piñero

Jay Ruiz
Jay Ruiz

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.