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Raymundo “Ray” Barretto Pagan was born in Brooklyn, New York on April 29, 1929.

Ray Barretto, Giant Force

 

Son of Ramón Barretto and Dolores Pagán, born in Aguadilla, Puerto Rico; he belongs to the generation of Puerto Ricans who grew up in New York and are known as “neoyoricans”: children of Puerto Ricans who did not know the Island.

His father leaves home and returns to Puerto Rico when Ray is barely six years old, leaving his mother, Doña Lola, alone to raise her children Ray, Ricardo and Cecilia. His childhood and part of his youth were spent between the streets of Spanish Harlem and the Bronx, listening to Latin music in the morning and jazz at night.

“My mother fought hard to keep us away from drugs and crime. She rented a room in the apartment to feed us. And as I recall, popular music was an escape for her from the reality of poverty and strengthened her spirit to keep fighting,” Ray recalled.

In 1946, at the age of 17, he enlisted in the army and was sent to Europe, where he curiously began his career as a jazz percussionist, performing officially at the Orlando Club GI, in Munich, Germany, in one of those jam sessions, a point of discovery for many great figures of music.

Regarding his performance in Germany, Ray comments: “That was an inspiration of the moment! There was an old banjo with old strings, I had listened to Chano Pozo through his records with Dizzy Gillespie, and I had that desire to play, to imitate Chano.

I took the banjo, went up on the stage and started to play by hitting the snare drum. Miracle the musicians didn’t throw me off the stage! But then they told me: ‘you have talent, you must go on and try to improve yourself’.

So when I returned to the United States, I bought my first drum and started looking for any place with live music to improve my technique by listening and watching how the musicians played, not on record, but live”.

Bella Martinez “La Escritora Irreverente de la Salsa” (Virginia, USA) is pleased and privileged to provide International Salsa Magazine with a worldwide release of her most recent publication and English translation of the book Ray Barretto, Giant Force.

 Raymundo "Ray" Barretto Pagan was born in Brooklyn, New York on April 29, 1929.
Ray Barretto, Giant Force

The availability in English of this work, assists in the diffusion of Latin culture within the English speaking public.  This was made possible thanks to the rigorous research and literary skill of Colombian author Robert Tellez, as well as the linguistic precision of Puerto Rican translator Ronald Vazquez.

This year, 2021, marks fifteen years since Ray Barretto left the earthly congas and five years since Colombian journalist Téllez Moreno released Ray Barretto, Giant Force.

On April 29th of this year, on the occasion of Barretto’s 93rd birthday, the Colombian author presented the translation of the aforementioned work, published in collaboration with Be More by Bella Martínez.

Like the work originally written by Téllez Moreno in Spanish and published by some publishers in 2016, this English version by the Puerto Rican translator gathers in a chronological and rigorous way the musical work of the also known as “Manos Duras”.

The book highlights Barretto’s beginnings in jazz and his influential career in salsa, collecting 11 Grammy nominations.

Ronald masterfully translates into simple, readable English the same journalistic narrative that Téllez constructed using testimonies gathered from those closest to Barretto.

After Barretto’s death in February 2006, Annette “Brandy” Rivera and the friend of the musician who is the subject of the book, George Rivera, shared with the author their memories of various moments in Barretto’s career.

Ray Barretto, Giant Force, was a virtual activity that was transmitted from Casa Norberto in Plaza Las Americas.

The presentation was moderated by journalist and writer Jaime Torres Torres, the independent editor in charge of the translation project, Bella Martínez, translator Ronald Vázquez, music professor and researcher Elmer González, author of the prologue to Ray Barretto, Giant Force, and the author of the book, Robert Téllez.

Research Sources by:

Bella Martinez

Andrés Campo Uribe “Contributor to Herencia Latina”.

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Let’s remember the movie Dance with Me , a memorable example of the Salsa Casino

A particular taste that people have for more than three (3) centuries is that we like to unwind from the daily routine and see new things, and one of the activities that until today we use as a distraction is the movies.

Since the eighteenth century, the story began with the beginning of cinema, being the first (1st) in Paris, France in 1895 where people could enjoy viewing the projected images in motion, evolving from the projection of black and white to color and the silent cinema to the application of cinema with sound, becoming more and more attractive and popular for its viewers since it has become a form of escape for either an educational, informative or recreational purpose.

Dance with me movie
Dance With Me – movie cover

Currently in the 21st century, a great variety of films of different styles have been reproduced; This time we want to talk about the romantic film ” Dance with Me ” which was released in 1998, which we found attractive and unique for being a romance and dance film which was directed by Randa Haines, and starring Vanessa Williams and Chayanne.

It all starts with a Houston dance instructor named Ruby (played by Vanessa Williams), who throughout history believes she has found a competitive dance partner who matches her height and style and is a handsome Cuban immigrant who works as a manager who is called Rafael (played by Chayanne), a young and attractive Cuban dancer, who went through very hard times in his life due to the loss of his father, making the decision and intention to change of scene and forget a little about the sorrows , traveling to Houston.

In the dance studio, everyone is preparing for the Open World Dance Championship in Las Vegas, in this dynamic and competitive opportunity Rafael has the best hope of participating with Ruby, who will be his best hope to be able to participate in this great championship. From that moment on, an important lesson will be given to all the actors of the film as well as the viewers, and that is that the most important lesson for dancing is to follow the heart.

Salsa Casino Dance
Capture the scene the Dance with Me Movie

So if you want to see an example of how it is danced and how it is seen in a competition of “Salsa Casino” or another tropical rhythm, you can see this movie ” Dance with me ” which also has a touch of romantic drama, making it more interesting and showing that it can one need when dancing as a couple or on a wheel (a form of dance of the Salsa Casino usually or they are montuno, guaracha and also chachachá, among others, where it is formed by pairs of dancers in an indeterminate number who perform figures of dance combined between them), and as they show us that it is not only the dance steps and learning the figures (turns) but it is the communication they have (corporal and visual), which is very different from verbal communication, since that anything goes in that; communicate and let yourself be carried away by the rhythm that beats in the body, mind and heart of the dancers.

Understanding the music business

By: Eduardo Guilarte.

Why are so many artists broke

The mystifying extravagant language of music disseminates passions in a land the written word has never known.  Music fulfills two major human needs, the need for self-identity, and to be accepted, to belong.  Freud- “adopting the model of another is the psychological process of Self-Identity”. That T-shirt with “Rolling Stones,” is broadcasting “these are my values” does anyone out there feel the same?

Music identifies and defines our values. When music is sold, there’s a lot more being sold.  Your values are what is sold. Your musical selection makes you predictable.  Madison Avenue advertising was excited, with needs there are opportunities. Not much different than “sex sells.”  Well, music sells.

The merchants learned the art & science of anchoring. Take the Pepsi / Michael Jackson commercial.  Story says, that Pepsi offered Michael $15 million dollars for a commercial.  However, Michael set conditions.  He refused to tell people to drink Pepsi, wouldn’t hold the product in his hands, the product could not appear in the same frame as Michael.  Pepsi agreed to all the conditions.  Michael appeared performing, followed by series of fade in and out.  Michael never appeared in the same frame with Pepsi.  The commercial was a resounding success, shot with Michael Jackson performing, then a series of fades-in/out.

Technology is changing music

Technology is constantly changing industry and the world.  Look at taxis.  A New York taxi medallion was selling for $250,00 to $500,000, then Uber happened.  An application with a better formula.  Uber gave better security, women could work as drivers, no exchange of money, work the hours you choose, response time greatly reduced, and a great contributor to the reduction of unemployment.

Another example of technology at work are applications like Shazam, Sound hound, Hound, Spot search.  You hear a song playing and you want to know the name and artists.  Apart from giving you the information for free, what it is really doing is gathering data for the industry.  These apps are really telling the industry who and what is popular with the people.  It’s a guide to very current trends.

The dot com era revolutionized the music industry. In 1999, Shawn Fanning and Sean Parker, developed MP3 file sharing. Napster, with 80 million users taught a new way of consuming music. Universal, Warner and Sony who control 80% of western music were furious.  Lawsuits were filed, arguing copyright infringement and pirating. Although a 9th circuit Federal judge blocked Napster, the door was now open.  Through that door entered Spotify, Apple Music, Tidal, Deezer, You Tube Music, Pandora, Google Music and others with music streaming services.

First equipment for entertainment
record player, television and radio

There has always been a music industry.  The 20th century invention of the radio, television and record player redefined the industry.  Those inventions became the start of what we call today the music industry. A multi-billion-dollar industry. Commercializing music is very different from being a minstrel.  Two very different animals.

The world’s leading contemporary music institution, recommends that if you want to go into the music business, you take a year off and study the “business.”   ICE, Institute for Creative Entrepreneurship at the Berklee College of Music in Boston, MA, offers online or on campus programs to learn the business. Berklee College phone +1617 266-1400.

It’s an understatement when they say that “how the music industry works and how the money is distributed, is very hard to understand.”  Publications on the subject are:

  1. All you need to know about the Music Business by Donald S Passman, top music attorney Harvard Law. Reputed to know his business but he doesn’t go into music streaming which is what happens now.
  2. Music Money and Success by Jeffrey Brabec & Todd Brabec, twins, tracs the flow of money, using real examples. Not an easy read but it goes in depth.  Todd was executive VP for ASCAP for more than 30 years
  3. Artist Management for the music business by Paul Allen, as the importance of labels diminishes, the manager’s role is more important.
  4. Hit Men: Power Brokers and Fast Money Inside the Music Business by Fredaic Dannen, it has become the unofficial history of the pop music business. Journalist who investigated the behind-the-scenes activity of the major labels in the 70’s and 80’s.  Reporting excess, greed, ruthless practices, struggle for money and power and bitter rivalries between biggest labels at the height of the industry.  However, he is heavily criticked by former CBS head Walter Yetnikoff.

The first order of business is understanding the elements that go into making a song.  Author of the lyrics, composer of the music. A trademark is not a copyright.  Examples of what you can copyright are novels, poems, photographs, movies, lyrics to a song, musical compositions in the form of sheet music, sound recordings, paintings and more, like software code for a website or code for an application.

Once the work is created you acquire rights, often referred to as the bundle of rights. They are the right to:

  1. To reproduce including phonorecords, physical or digital format
  2. Prepare derivative works based on the original
  3. Distribute and sell copies of the work, or rent, lease or transfer ownership.
  4. To perform the work
  5. To display
  6. Audio transmission publicly or digital

These rights are yours regardless of filing a copyright.  However, you should copyright the song.   17 U.S. Code §106 is where you will find the copyright law that talks about the bundle of rights that the bill gives to copyright owners.  At www.Copyright.gov you can create an online account and register your song. A publisher promotes the song, gets it added to musical libraries, pitches it film, radio, television, etc.

Logo copyright
Copyritht

Anyone who uses your work, including streaming, must pay mechanical royalties.  So, who will collect the royalties for you? Performance Rights Organizations/Societies are tasked with getting you your money.  ASCAP, BMI, PRS, SOUND EXCHANGE, Descarga.com, Kobalt Music are some of the PRO’s.

In the United States the government has predetermined mechanically the royalties.  Any artist can record your song under the law of “compulsory licenses.”  They must put the author on notice of intent and pay the royalties.  As an example Simon Diaz wrote and composed “Caballo Viejo.” Many artists recorded their own versions, like Roberto Torres, Celia Cruz, Ray Conniff, Ruben Blades, and Placido Domingo. Simon Diaz

The power of the major labels usually dictated who became a star and who got sent home. Not always though, we hear that Shakira auditioned for Sony and was told to go home, that she didn’t know how to sing.  They also passed on “The Beatles” losing an incredible fortune.  It was common for artists to throw themselves at the feet of the labels signing predatory contracts.

We hear of advance money being paid if the artist signed.  These were contracts that indicated 15% of the record sales to the artist and the other 85% to the label.  However, the contracts had clauses in which the artist sold the ownership copyrights, and agreed to pay many costs, which resulted in the 15% being reduced beyond zero, resulting in an artist in debt.

How money moves in contracts
Flow Chart

Historically Major Labels have had the funds to commercialize new talent and pay advances.  Yet, technology is again making changes and opening new doors to the artists. Artists are using Social Media to create a following for their music. Kobalt is the world’s leading independent music services company.  Founded by Swedish musician Willard Ahdritz, Founder & CEO who says that old model is on the way out.  Kobalt was ahead with its technology.  In 2017 it reported representing over 25,000 songwriters, 600 publishers, and 20,000 independent artists.  On average over 40% of the top 100 songs both in US and UK. Kobalt’s global technology platform is uniquely able to track and collect royalties for the billions of micro-payments per song in digital music today  [email protected]

 

 

 

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Willie Colon’s in Concert – Mexico City, Mexico 2021

The 50th anniversary of Willie Colón’s musical career will be celebrated in the National Auditorium in Mexico City.

William Anthony Colón Colón Román, better known as Willie Colón, was born in New York City, United States on April 28, 1950, his passion and dedication were highlighted in the salsa genre, being a salsa musician, singer, American composer of Puerto Rican origin which gives him a special touch, since salsa is characterized by the abundant use of percussion (clave, maracas, conga, bongo, tambora, cowbell, among others). This is inherited from the African musical influence mixed with jazz, which permeated the Latin American Caribbean since the colonial times and gained high popularity in 1960 for being the novelty of the moment in the lowest and highest society, starting in New York with Dominican singer Johnny Pacheco.

In the case of Willie Colón as a musician, he has been characterized by the fusion of rhythms such as son, mambo, guaracha, cha cha cha, guajira, Colombian cumbia, rumba, Venezuelan joropo, among others; He was also known as the master trombonist, blended various Caribbean African, and urban rhythms, formed one of the most important teams of Latin music of the seventies with vocalist Hector Lavoe and is considered one of the pioneers in the development of the genuine salsa movement in the late sixties and the early seventies.

His music, which has been a great influence on modern Latin Jazz, because it reflects a traditional lyrical rhythm and generates the goodbye and the hope as he was forced to leave his country to settle in the United States, and during his musical career, he got 11 Grammy nominations and received 15 gold and 5 platinum records.

It is worth mentioning that Willie Colón is one of the few artists who have worked with several well-known artists on the international scene in his entire career, some of them are: Hector Lavoe, Ray Barretto, Bobby Valentin, Reynaldo Jorge, Celia Cruz, Tito Puente, and David Byrne.

With the arrival of the new coronavirus (COVID-19) in late 2019, the world changed drastically everyone, including artists of which many have remained quarantined and others have been promoted on social networks or online events to avoid catching this dangerous virus. Now in 2021, the quarantine has relaxed and we have managed to keep a highly effective biosecurity system to be able to do certain witnessing activities such as events and/or musical concerts.

Willie Colon's at the National Auditorium of Mexico
Willie Colon’s Flyer at the National Auditorium of Mexico

So if you want to do something different during this quarantine, buy your ticket for the Willie Colon concert to be held on June 18, 2021, which promises to be a unique spectacle at the National Auditorium in Mexico City to commemorate the 50th anniversary of his career in the world of music.

The National Auditorium is known for being an entertainment center located on Paseo de la Reforma Avenue in Colonia Chapultepec (a neighborhood in Mexico City) where a variety of musical events are held to promote musical talent in general and to be an appealing tourist point for culture.

the organizers that boast the salsa event confirmed to us that “With his retirement still far from his list of priorities, Willie Colón is ready to go to Mexico again.” And if you want any news, we inform you that the artist is also currently engaged in writing his memoirs and producing emerging salsa groups, so we will be able to delight in the knowledge acquired by the salsa master Willie Colon soon.

Buy your ticket through the various websites:

  • https://www.songkick.com/concerts/39730937-willie-colon-at-auditorio-nacional?utm_source=53907&utm_medium=partner
  • https://www.stubhub.com.mx/boletos-willie-colon-mexico/ev1103843

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February, the month where the Carnival begins worldwide.

Did you know that … Carnival is a party that is celebrated all over the world:

Carnival has many characteristics and with slight variations in the type of celebrations that depends a lot on the character of each region. Where people celebrated it with costumes, groups that sing songs, parades and street parties.

For many centuries, its origins vary according to historians, such as: pagan festivals, such as those held in honor of Bacchus, the Roman god of wine, Saturnalia and Roman Lupercals, or those held in honor of the Apis bull in Egypt more than 5000 years ago, the pre-Hispanic Andean festivals and African-American cultures.

Currently, the carnival is celebrated in different ways in each country either by culture, religion or holiday and / or recreational activity, where it is represented with a parade in which the participants wear costumes and wear masks. However, the custom was transforming the celebration to its current form.

There are different ways to celebrate carnival in the world, this time we will mention some of them:

The carnival that takes place in Brazil, Rio de Janeiro: especially in the Sambadrome known for being one of the largest open-air spaces in the city where one can hold large events, where Brazilians and tourists gather to dance and see the great festivals offered by the different dance academies and / or samba studios where the evaluation of each one depends on the rhythm, participation, costumes and originality of the parade, it already takes place outdoors, which makes the visitor have a more active participation at a lower cost and you can dance and enjoy the shows and / or shows that are in the marches carried out by the academies with their dancers wearing their best costumes and Samba steps as well as the floats and also the The public can enjoy and see the electric trios (they are musical groups that travel the city in equipped trucks playing music) in the street parties of Rio; and not only in “Rio” it is celebrated but it can be found in Recife and Olinda, in Salvador de Bahía, the city where Samba was born – Florianópolis, among others.

The Carnival parade in Brazil
Carnival dancer dancing Samba

Samba is the national music of Brazil, having Afro-Brazilian origin of 2 by 4 times but the beginning was specifically in Angola before arriving in Brazil; Currently he has a style that has received many mergers and is very varied; It is one of the rhythms that is used to celebrate carnival for the most part, the rest would be Latin rhythms (Salsa, Merengue, etc).

Carnival of Venice (Italy): it is unique in the world and its tradition dates back to the 11th century, although it was not declared a public holiday until two centuries later, it is totally different from the Spanish image, and much more from the Brazilian one. During the 10 days it lasts, people dress up and go out to walk and take photos, either in organized parades, or improvised (as if they were fresh out of a Canaletto painting).

Photo of a Carnival in Venice
Carnival with tradition dates back to the eleventh century

Carnival in Barranquilla (Colombia): takes place in a space in which differences are overcome and diversity is expressed without limits in each mask, costume, dance and dance. The happy notes of a cumbiamba or band music make you feel that social classes, regions and the whole world come together to enjoy the riches that the ancestors left as a cultural and historical legacy in Colombia.

One of the famous carnivals in Venezuela is “El Callao”: where the Venezuelan celebrates and shows his public the history and culture that transcends the carnival in Venezuela for more than a century; where at the beginning they were family reunions who did not have in their hands the necessary resources to temporarily move to their native towns and enjoy the colorful festivals, in these they pointed out their concerns acquired from generation to generation of the family and whose most outstanding manifestations were general art culinary, homemade drinks, varied music, dance, dance, theater, stories about their tales and legends, and perhaps the practice of magical and / or religious beliefs; Some of the best known characters are: La Madama, Medio Pinto, miners, fantasy, the sun and the star of the last moon, although they always vary in each carnival.

Photo - Carnaval Callao
Dancing in the Carnaval Callao

That is to say, the “El Callao” carnival is the result of the history of the city’s inhabitants and their diversity by exalting the Afro-Caribbean cultural legacy and the influences of other communities, causing a strong strength of the identity of the people of Callao, fostering unity among them and encourages the younger generations to discover their cultural heritage, passing from generation to generation among families by composing melodies, playing musical instruments, singing, dancing and making masks.

Cologne Carnival (Germany) also known as “the fifth season of the year”: it is one of the most important cultural events in Germany. They are especially popular for the parades on Carnival Monday (Rosenmontag).

There is a great variety of carnivals around the world with their culture and / or customs, in conclusion, it is an event or holiday that people release stress as it is dynamic, theatrical and sporty (due to the dance of different rhythms, most of them Latin especially in Latin America), in such a way that it helps the body to release tension resulting in fun and relaxation.

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.