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North America

The role of boogaloo in the Latin essence

How boogaloo was born

Throughout history, music has undergone a series of transformations that have led it to become what we know today, which means that this set of artistic expressions is the product of an ongoing process that does not stop and will never stop. These changes are deeply and closely linked to the rhythms originating from a certain place and their mix with those of other latitudes. In the specific case of Latin music, this process was accelerated with the arrival of a large number of immigrants to the United States of America. That is how so-called boogaloo was born.   

Boogaloo is a powerful combination of son montuno with American rock and soul, although there are many who claim that mambo played a much greater role than son. Its origins are not entirely clear, but one of the most talked versions asserts that the emergence of a generation of musicians who had no academic training or experience in the industry were the ones who started this impetuous and scandalous trend that had no reverse.   

Likewise, it is believed that everything starts in New York with a then small group of artists who were inspired by the rock style of the time, but the one who really popularized Boogaloo around the world was singer Pete Rodriguez. Of course, We cannot fail to mention the important role played by pianist Richie Ray and La Lupe, also known as the queen of Latin soul. 

La Lupe and Tito Puente posing for a picture
La Lupe next to Tito Puente

How boogaloo revolutionized music at that time

Just as boogaloo came to revolutionize the sounds, it also did it with the topics addressed in most of the music of the time. 

Generations raised in the United States that did not feel identified with the Beatles or the Rolling Stones found in this set of rhythms an identity to cling onto in order to combat the hottest at the moment. This rising genre began to address issues related to the social and economic situation of the most disadvantaged sectors. In any part of the world these songs were heard, local people knew what was going on, or at least from the perspective of the artists who lent their voices to give life to these new creations. 

A very appealing characteristic of boogaloo songs is that they could be performed in both English and Spanish, so in a way, it gave the genre an essence merged with Latin and Anglo-Saxon elements that was fairly new at that time.   

Pete Rodríguez and one of his records
The cover of one of Pete Rodríguez’s records

It went on to become some kind of social movement that intended to fill a gap that could not be filled by mistakenly called gringo music. Many of its defenders thought it was destined for greatness and durability, but unfortunately, it did not happen. In fact, the peak years of the rhythm went from 1965 to 1969, to show that it did not go beyond being a passing fad after an enthusiastic start. 

It was quickly replaced by other catchier genres and dances that quickly sank in the taste of young and old alike, leaving behind what could have been the greatest musical legacy that Latinos have contributed to the outside world. Other sounds arrived, crept over the music scene slowly but surely, and left out boogaloo. 

However, we must clarify that while this genre was no longer relevant as at the beginning, there is no getting around the fact that it was this movement that gave rise to a lot of legendary songs that today are still analyzed and commented on by those who danced and sang them at the time. Not to mention that this and several other rhythms that followed were the transition that salsa needed to explode as did at the peak of its popularity.  

 

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Johnny Rivera “Better known as El Noble de la Salsa in New York”

Johnny Rivera Born in Manhattan and raised in the Bronx, NY.

Better known as El Noble de la Salsa, with more than 40 years of artistic career, a descendant of Puerto Rican parents.

He began his artistic career in New York, thanks to the influence of his uncle Adalberto Santiago, he began to demonstrate a strong inclination towards music and a great desire to prosper as a singer and learn all genres of music and especially Salsa, he continued his studies to improve his technique in singing and in a short time as a singer and chorus singer, he joined his uncle Adalberto Santiago and once he had the backing.

JOHNNY showed his talent, recording in the album Noche caliente, Volume 2, the song “Terciopelo y piedra” with Meñique and Tito Allen.

He began his artistic career in New York, thanks to the influence of his uncle Adalberto Santiago, he began to show a strong inclination towards music.
Johnny Rivera Born in Manhattan and raised in the Bronx, N.Y. Better known as El Noble de la Salsa (The Noble of Salsa)

In 1980 JOHNNY RIVERA, was presented with the opportunity to record with several great orchestras that put him in the spotlight of the Music Industry, including a youth orchestra, Grupo Fascinación.

He recorded three additional albums, later he also received the opportunity to join Conjunto Clasico, standing out as a lead singer, he recorded two albums with Conjunto Clasico before leaving for his solo career, he recorded his first album now for real in his debut as a soloist, he stayed between Puerto Rico and New York.

The songs “Necesito Una Amiga”, “Esa Chica Es Mia” and “Como Fui A Enamorarme de ti” were hits from that production and the salsa singer had already recorded his second album entitled Encuentro Casual.

The first single from this album, “Te Regalare”, became a hit upon its release.

Johnny Rivera y Joseu Rosado
Johnny Rivera y Josue Rosado

In 1993, Johnny Rivera recorded his third album, Cuando Parara La Lluvia, which featured three hit singles, “Cuando Parara La Lluvia”, “Por Eso está conmigo” and “Voy a Conquistar Tu Amor”.

Cuando Parara La Lluvia earned platinum accolades shortly after its release and made an impact around the world.

Rivera made a name for himself at New York’s Madison Square Garden, during his tenure with the late Ralph Mercado’s RMM label, Johnny Rivera had the opportunity to join another of the most important music star conglomerates of all time, the RMM Salsa Stars or the also renowned Combination Perfecta, where along with salsa artist Ray Sepulveda he earned multiple Gold and Platinum Records for sales in the United States and Latin America, including the Caribbean for the worldwide hit titled “No vale la Pena”.

In 1994 Johnny received the Paoli Award for Newcomer of the Year and the Diplo Award for Best Album of the Year.

Johnny Rivera has also obtained first places in the Billboard charts and has performed in the most important stages of the world such as Madison Square Garden in New York and is one of the most recognized salsa artists worldwide who has traveled with his music and charisma to cities around the world such as Cali, Bogota, Medellin, Venezuela, Lima, Quito, Guayaquil, Panama City, Guadalajara, San Jose, Paris, Madrid, Barcelona, London, Los Angeles, Miami, New York, among many others, always enjoying great acceptance and popularity in recent years.

Now Johnny Rivera, a salsa legend hopes to surpass the success of his past and present musical endeavors with a resume that boasts the accomplishments that only a man of his caliber and experience can show.

For this year 2021 El Noble de la Salsa launches his latest album titled “Romántico y Algo Mas” 

Romantic and Something More Johnny Rivera
Romantic and Something More Johnny Rivera
.

Already available on all digital platforms…!

Johnny Rivera "Hacia Falta"
Johnny Rivera “Hacia Falta”

Johnny Rivera

Facebook: Johnny Rivera


Booking/contact: 787 878-8983
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Edwin “El Calvito” Reyes “A True Re-invention for Everyone”.

International Salsa Magazine presents Edwin “El Calvito” Reyes “Metido En Su Garaje”.

The Pandemic (Covid-19), without a doubt, was devastating for a large number of people. For others, it was literally taken as a time of reflection, a time to reinvent oneself, a time to start a new era.

That is the case of our friend, and one of the fastest-growing salsa artists in the world, Edwin “El Calvito” Reyes. Aside from continuing to delight us with every song he releases, today, he has one of the most educational salsa programs on the networks and on Digital TV. It is called METIDO EN MI GARAGE and originates from the State of Florida, USA.

The Pandemic (Covid-19) was undoubtedly devastating for a large number of people. For others, it was literally taken as a time of reflection, a time to reinvent oneself, a time to start a new era.
EDWIN “EL CALVITO” REYES
#MetidoEnMiGaraje
“A True Re-invention and For All”.

As a result of the pandemic, “El Calvito” turned his garage into a mini-TV studio, with the goal of helping his colleagues in the media, regardless of the background or trajectory of the guests. Also, radio broadcasters, world-class dancers, DJs, event organizers, and even music management experts are part of the weekly treat that our friend “El Calvito” brings us in his often program. It is virtual, and you can easily watch it from your home. Lots of salsa, and in an educational way.

However, this fruit of re-invention has surprised Edwin “El Calvito” Reyes, because his program, not only transmits in networks, but also in 3 Digital TV channels. Collectively, several thousands of people are integrated every week, thanks to the collaboration of these networks, such as TROPICAL MOON TV (Panama, Peru, Dominican Republic), DreamForceBTL TV (Colombia), and LA PODEROSA 360 TV (Puerto Rico).

Esto Es Salsa Nueva EDWIN "EL CALVITO" REYES
Esto Es Salsa Nueva EDWIN “EL CALVITO” REYES

Due to the great reception in Puerto Rico through LA PODEROSA 360 TV, the International Network UNIVISION and its TELEISLA Channel in Puerto Rico (National TV), gave our friend the opportunity to be a fundamental part of the Saturday program, called “Cuchito’s 360 Late Night Show”, bringing the current videos of salsa worldwide, to the national screen of Puerto Rico. His section is called “Esto Es Salsa Nueva” (This is New Salsa), as one of the songs of  “El Calvito” Reyes is called.

Just over 150 people within the 55 episodes of the program have been part of it. Each one with a different and motivating story. There is no room for “bickering”, because it is very familiar, and the goal is always to bring a positive, constructive message. “We go with no time limit, and always full of pure positive energy,” says “El Calvito”.

Still, in the midst of his successful push with the track ESTO ES SALSA NUEVA which has surpassed 100,000 plays on Spotify, and with his new LIVE Production, titled,
“Here we have a Salsero de Hoy, dedicated with his heart, for the good of the salsa genre, in the whole world.

 

The musical world has a great all in Edwin “El Calvito” Reyes.

EDWIN “EL CALVITO” REYES #MetidoEnMiGaraje “Una Verdadera Re-invencion y Para Todos”
EDWIN “EL CALVITO” REYES
#MetidoEnMiGaraje

 

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Que Siga la Fiesta with Carlitos Lopez “El Gordito Favorito”

Born in the city of Carolina, Puerto Rico in 1969 with music in his veins.

Carlos Enrique Lopez (Carlitos Lopez el gordito favorito), he begins to show interest in music in general, boleros and trios

The bomba, plena, jibara music which he listened to in the countryside when his uncles and aunts visited his family, they liked to play stringed instruments and harmony either the tres or the Puerto Rican cuatro and the symphony.

At the age of 7 he moved to his grandparents’ house to begin studying in elementary school in his native Puerto Rico, while studying in the afternoons he spent his time listening to Fania and its stars. Singers like Hector Lavoe, Cheo Feliciano, Ruben Blades, Ismael Rivera among others.

Courtesy of his cousin who was a loyal fan and collector of Willie Colon’s salsa etcetera, little by little he was learning to vocalize demonstrating the ability to learn to do vocals for the choir at that time he met a young Anthony Cruz for the first time and was impressed with his melodious voice, although they never shared in those days.

Carlos debuted at the age of 14 with an orchestra created by his cousin and some students of the vocational music school where he had the opportunity to accompany Santos Colon former singer Tito Puente, he decided to move back home to his parents where he met Anthony Cruz who lived on the same street where his parents lived, and who already belonged to the orchestra of Mario Ortiz and began to attend rehearsals, recordings and dances.

Born in the city of Carolina, Puerto Rico in 1969 with music in his veins.
Carlitos López El Gordito Favorito

There he met a young Tony Vega, Gilberto Santa Rosa, Elias Lopez, Lalo Rodriguez, Dario Morales who encouraged him to take vocal lessons, but he never did for lack of time.

but he never made it due to lack of support from his parents because there were other hopes and expectations.

The teacher Mario Ortiz noticed his uneasiness and spoke casually with his parents, but the decision had already been made by his parents.

but the decision was already made by them leaving Carlos disenchanted with music and taking the decision to emigrate to the United States where he dedicated himself to the culinary arts for the rest of his life until 2004 when he met again with Anthony Cruz who already had a successful career as a soloist and was touring they spoke for a moment and that was enough to return to her first love, music.

Anthony Cruz introduces him to several of the musicians who accompanied him in that activity and the rest is history. He joins the orchestra as a chorus singer and debuts as a composer where he writes 4 songs for the production of a CD of the orchestra entitled Going solo under the musical direction of Harry Rios.

They gain the popularity and admiration of the salsa people playing in different parts of Central Florida, festivals, clubs, and discotheques.

Carlitos López El Gordito Favorito Born in the city of Carolina, Puerto Rico.
Carlitos López El Gordito Favorito
Born in the city of Carolina, Puerto Rico.

They return and record a single Going Back to Old School on which Carlos dedicates a song to Israel Lopez Cachao titled 80 Year’s of Cachao with arrangement and direction by Luis Jungo Ortiz which had tremendous acceptance from the dancing public and the radio listeners, from there Carlos decides to retire from music again to continue his career in the culinary arts.

Until he receives a call from an old friend asking him to help him with the choirs because he was going to accompany different artists.

Carlos began to accompany different singers with that orchestra called La Predilecta as a chorus singer among which there were names of the height of Anthony Cruz, Lalo Rodriguez, Cano Estremera, Manolo Lezcano, Chamaco Rivera, Frankie Figueroa, Ommy Cardona, Paquito Acosta, Paquito Guzman, Hector Tricoche, Papo Cocote and many more.

Carlos has written several songs including a collaboration between Anthony Cruz and Danny Sanchez titled No Vale la pena Enamorarse with arrangement by Luis Jungo Ortiz.

In addition to a song titled Today again under the tutelage of Harry Rios sung by Danny Sanchez currently Carlos Enrique Lopez known as Carlitos (the favorite fatty) made his debut as a solo singer.

And is promoting the theme of his authorship entitled Me Enamore under the direction, arrangement and production of the master Luis Jungo Ortiz which has enjoyed a good reception on digital platforms, social networks and independent radio stations on the internet.

As Radio Brisa Tropical con the master Taíno Roldán, Radio Calidad de vida del Dr Ted, Top 98 radio with Richie Sanchez and also.

Que Siga la Fiesta

Que Siga la Fiesta
Edwin el Calvito Reyes, Carlitos López “El Gordito Favorito” and Luis Jibarito de Jesús

Carlos has just recorded a song of his authorship entitled Que Siga la Fiesta in collaboration with 2 talented gentlemen from Orlando Central Florida and Miami are Edwin el Calvito Reyes and Luis Jibarito de Jesus under the direction and arrangement of Mike Rivera The Professor in the studio 305 Imma Studio owned by music engineer Immanuel Ramirez which came out on April 20, 2021.

Facebook: Carlos Enrique López

 

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It is indisputable that the most popular orchestra in Puerto Rico and South America during the 1970s was Roberto Roena’s Apollo Sound.

On July 20, 1969 the orchestra “El Apollo Sound” of the great Puerto Rican musician Roberto Roena was born. Together with trumpeter Elías Lopés he founded “El Apollo Sound”.

This name comes from the first rehearsal of his group, which coincided with the day of the launching of the Apollo rocket to the moon.

Roberto Roena recorded 10 albums in nine years for the Sello Internacional, part of the Fania label, and although he was not a great student of music, he was able to surround himself with very good musicians and use his talent to form his own group, which is now in its fiftieth year.

It is indisputable that the most popular orchestra in Puerto Rico and South America during the 70s was Roberto Roena’s Apollo Sound.

The name comes from the first rehearsal of their group, which coincided with the day of the launch of the Apollo rocket to the moon.
On July 20, 1969 the orchestra “El Apollo Sound” of the great Puerto Rican musician Roberto Roena was born.

“Lucky 7” was his seventh release in front of Apollo with the Fania International label, after his discreet debut as leader with Los Megatones and after a fruitful career as bongocero of Rafael Cortijo’s Combo and Rafael Ithier’s El Gran Combo.

With “Lucky 7” Roena consolidated his popularity on a continental level thanks to the arrangement of an innovative song that challenged the schemes of the overwhelming salsa sound institutionalized in New York during the decade: “Mi desengaño”, by Julio Merced and Pucho Soufront.

With "Lucky 7" Roena consolidated his popularity on a continental level thanks to the arrangement of an innovative song that challenged the schemes of the overwhelming salsa sound institutionalized in New York during the decade: "Mi desengaño", by Julio Merced and Pucho Soufront.
“Lucky 7” was his seventh release in front of the Apollo on the Fania International label.

In 1976 the Apollo and its new singer Papo Sánchez, pride of Hatillo, climbed the charts with a nostalgic lyric inspired by unrequited love. In his arrangement, trombonist Merced himself incorporated the cadence of the samba, linked through its bars with a son covered with the nuances of bossa nova, jazz and bomba.

The hit “Mi desengaño” invited many to reinvent their sound and reformulate their proposals in salsa, with more elaborate arrangements and harmonic sophistication, such as those made in New York by Marty Sheller for Willie Colón.

In addition to the brilliant debut of Papo Sánchez, the excellence of “Lucky 7” rested on the arrangements and orchestrations of such great musicians as trumpeters Luis ‘Perico’ Ortiz and Elías Lopéz, pianists Papo Lucca and Jorgito Millet and the King of the Bass, Bobby Valentín.

The sequence begins with the guaguancó “Que me castigue Dios”, performed by Sammy ‘El Rolo’ González, Apollo’s star singer until “La 8va. Maravilla”, their next album. In “Que me castigue Dios” we hear at the end the then incipient Rubén Blades with the declamation of some verses that today would deserve the repudiation of feminist organizations, but that in 1976, were applauded by the prevailing macho sociology in the industry:

Roberto Roena y su Apollo Sound
“La 8va. Maravilla” Roberto Roena y su Apollo Sound year 1977.

May my mouth dry up/If I ever kiss you again/And if I ever look at you again/May my eyesight blur/I’m tired of your bad breath/I never reproached you/Your feet smell too/And I know that not even the worms/With you they wouldn’t get their hands on that day you die/You a cow and I a horse with class/I wish a truck would run over your head/Pa’ que salga la sucieza con que tú a mi me me trataste.

“Lucky 7” was also an LP that satisfied the expectations of the dancer. Although many may have crossed themselves dancing to the samba of “Mi desengaño” and the fusion of “Que me castigue Dios”, the merengue “La mala maña”, arranged by Conjunto Quisqueya pianist Chokie Acosta, the pachanga with cumbia “Estás equivocada”, the composition “A bailar mi bomba” by Arsenio Rodríguez and the guaguancós “Me le fugué a la candela”, “La hija de la vecina” and “Fea” pleased the couples who in those days overflowed halls such as Rancho Luna, El Moroco and El Carretero.

There is no doubt that the best oiled edition of the orchestral collective Apollo Sound was precisely the one that intervened in “Lucky 7“, led then by flutist Miguel Rodriguez, trumpeter Mario Cora, timbalero Cuqui Santos, conguero Papo Clemente and trombonist Julio Merced, who later defected with singer Papo Sanchez to found the band Salsa Fever. Three decades after its release it is an irrefutable affirmation.

"El Apollo Sound" by the great Puerto Rican musician Roberto Roena

Roberto Roena recorded 10 albums in nine years for Sello Internacional, part of the Fania label.
El Apollo Sound” del gran músico puertorriqueño Roberto Roena

 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.