North America

Latin Music Revolution in United States: Record labels that bet on producing Latino Artists

North America / United States

Record labels that bet on the first Latin singers in the United States

Currently, visiting a nightclub in the US and listening to a bachata or merengue song is totally normal. The assistants, regardless of their nationality, will end up dancing and chanting the melodies. However, a few years ago it was not this way. Find out which labels made this a reality.

Latin music came to the United States around 1930 thanks to the bolero. Its growth continued to rise within its borders passing through salsa, chachachá and merengue; until genres such as bachata and Latin jazz became popular in order to position themselves as they are today. To a large extent, social networks have contributed to the projection of today’s artists. For the most part, they create strategies that increase their reach by improving their sales and reproductions. In 2019, on the Billboard Hot 100 chart, which measures the most popular songs in the United States, there were more Latin songs than ever. A true historical record!

Record Labels in Latin Music — Record Labels of Latin Music

These data were revealed by Leila Cobo, Billboard’s vice president for the Latin market.

In 2018, Latin music rose to the fifth place with the highest demand in the United States, according to the music statistics firm BuzzAngle, in charge of rankings for Rolling Stone magazine.

For many, it is a cause for astonishment and they cannot imagine what the previous story is. The first Latin singers had to go a long way, being rejected in some opportunities but, finally, achieving success on American soil. There is a long list of characters who paved the way for other Latin musicians such as: Héctor Lavoe, Celia Cruz, Rubén Blades, among others.

Another curious fact worthy of consideration corresponds to the companies that were behind these releases: the record companies. Those record labels that dared to try a foreigner with a proposal in a language other than the United States; They trusted and believed in his talent. Part of this musical revolution, it is thanks to them and their directors.

Record labels that bet on the first Latin singers in the United States

Fania Records

In 1964 this project was born in New York City. It was founded by the American businessman, producer and promoter, Jerry Masucci and the Dominican musician Johnny Pacheco.

Pacheco is one of the most influential figures in Caribbean and Latin music. He is a composer, director, arranger; he specializes in Cuban and Caribbean music such as salsa. This singer also had to go step by step within the US market, train in its streets and go after recognition. In 1960 Pacheco y su Charanga was created, a band that reached more than 100,000 copies on its first album. Alegre Records was the label they signed with. His fame led him to visit countless countries. His experience in the industry made his wish he could help others. After creating Fania Records, he was recognized for promoting the careers of many young artists.

The name of Fania Records was taken from a Cuban song by Reinaldo Bolaño. In part, their great popularity was due to their promotion of salsa. The label supported the greats of the show such as: Rubén Blandes, Willie Colón, Tito Puente, Bobby Valentin, Ray Barretto and Héctor Lavoe, among others.

Alegre Records

It was founded in 1956 by Al Santiago, the owner of a record store in the Bronx. It specialized in products born in the 1950s.

Alegre Records represented, for the most part, Latin music singers. In addition, opening its doors to greats such as Tito Puentes, Johnny Pacheco, founder of Fania Records, Eddie Palmieri. In 1975 it was acquired by Fania Records.

Capitol Records (EMI Latin)

It is an American record company that opened its doors in 1942. Its founders were Johnny Mercer and Buddy DeSyIva, American singers. Today it is owned by Universal Music Group, one of the world’s leading record labels. In most cases, it focused on genres typical of its borders. However, they gave their support to the American with Mexican roots, Selena and the Dominican Juan Luis Guerra.

Discos CBS International

CBS Record Label — Record Label of Latin Music

At first it was located in Coral Globes and then it was transferred to the city of Miami. Discos CBS supported bands like Miami Sound Machine, in which the renowned singer and songwriter Emilio Estefan participated. In 1991, it was acquired by Sony. It is one of the best known for being part of the CBS television network (Columbia Broadcasting System, Inc). It was founded in 1962 by Harvey Schein. Discos CBS is active despite the number of years since its inception. He is dedicated to different genres, without neglecting music in Spanish.

Warner Music Latina (WEA Latina)

It is a label belonging to Warner Music Group, one of the world powers in the field. Warner Music Latina emerged in 1987 and focused on Latin productions, giving the opportunity to artists such as the Puerto Rican, Olga Tañón. It was the label that gave her her first opportunity as a solo artist with the album Sola (1992), making her a Platinum Record recipient. At present, it has branches in different countries of the world. It has production and publication of music, recorded music and services for artists.

RMM Records

It was an independent record company that operated in New York City until the late 1990s. It focused on salsa, merengue, and Latin jazz productions. He worked with artists such as Marc Anthony, Tito Puente, Cheo Feliciano, Tito Nieves, Celia Cruz, Óscar D´León, among others. RMM Records went bankrupt due to legal problems with artists and a millionaire lawsuit filed by singer Glenn Monroig. In 2001 Universal Music acquired the RMM records catalog. A lot of

Over the years, the American music industry was increasingly influenced by songs in Spanish. Those who do not speak the language have commented that they are attracted to the catchy rhythm and do not hesitate to dance them non-stop. The US public has become less skeptical of Latin rhythms. Recording industry experts say it is due to the rhythms and their proximity to the songs in English.

The creation of platforms such as YouTube and the appearance of streaming platforms has given greater openness to the market. More and more Latinos are succeeding in the US and record companies are deciding to finance their projects.

Merlin, a specialized agency, has been in charge of bringing together different independent record companies and managing the collection of income derived from streaming platforms. Half of the record labels associated with Merlin are American. On the other hand, the number of clicks and visits obtained by Latin songs on video platforms such as YouTube and Vevo are increasing, especially in the case of audiences in the US The number of new immigrants and young people must also be considered. Born to Latino or Latin American parents.

The market continues to bet on Latin music. In fact, in the United States there are a large number of stations focused on this type of music. Users can request the songs of their choice and enjoy them at any time of the day.

What will be the next step for songs in Spanish within the United States?

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6 artists who helped make Latin Music successful in the United States

The success of Latin Music in the United States

Some artists have taken Latin music to another level. They fell in love with the public on American borders and helped shape the market as we know it today. We will tell you more details!

Latino immigrants who made their way into the United States gave way to Hispanic music as it is known today.

The Argentine tango, for example, was a success in the US in 1930 and is considered the first Latin genre to have participation on American soil. As you can imagine, from then on a movement was born that is here to stay. At the end of the 90s, this musical boom finished exploding. The numbers were increasing and more and more artists were honoring their Latin roots.

Currently, the industry numbers give prominence to Latin artists, having a greater incidence when they present their songs in Spanish. Also, there are a large number of versions that have been translated into English and are heard in renowned venues. In fact, it is enough to go to a nightclub or a Latin concert in iconic venues such as Madison Square Garden, located in New York or American Airlines Arena in Miami to check acceptance by the public. How much ground have they gained to have a leading role in the most powerful country in the world?

La Guarachera del Mundo - Latin America — Celia Cruz is well known all around the latin world

The road has not been easy, it has been marked by countless artists who, little by little, were making known the rhythms of Caribbean countries. Salsa, for example, was one of the most popular rhythms at the time. Starting in 1960, it was catapulted into the United States, paving the way for Latina artists who are now considered legends of the genre. Celia Cruz, Willie Colón, Héctor Lavoe, Rubén Blades, Johnny Pacheco, among others, marked a before and after in the industry.

Today we want to talk about some famous singers who set the tone and promoted the careers of other Hispanics.

6 Latino artists who paved the way for new generations

Emilio Estefan, Cuba

The Cuban was born in 1953 and arrived in the United States at the end of 1960, from Spain. Estefan always had musical interests. Although, in principle he had to work in other areas. He formed the band “Miami Latin Boys”, which would later be called “Miami Sound Machine”. Thanks to his different presentations, he met Gloria Fajardo, today known as Gloria Estefan, who accompanied them as vocal reinforcement. No one imagined that this singer would become their life partner.

Despite the success of the group, it is other achievements of the artist that place him in this category. Emilio Estefan soon established himself as a producer for Latin American artists and contributed to Gloria Estefan’s success as a soloist. He quickly became known within the industry, working with artists such as Charliee Zaa, Cristian Castro, and Carlos Vives.

In 2002, Estefan became a producer for the Latin Grammy Awards, an annual event that awards artistic excellence for productions in Spanish, Portuguese or other languages of Hispanic countries.

Emilio Estefan and his wife have been awarded the Presidential Medal of Freedom from the United States, the highest honor in the country, due to their work in the training of artists and projection of Latin music in the world.

Celia Cruz, Cuba

Celia Cruz, began her career in her native Cuba. She excelled in tropical music and was known as “The queen of salsa.” During her first years of career, she stood out in her country, and later ventured into Mexico and the United States. She moved to the US and at the end of the 70s she joined the Fania All-Stars, along with other artists, fully joining salsa. In 1987, her star was debuted on the Hollywood Walk of Fame.

Cruz is part of a legacy that will continue throughout history. Her songs remain current and are part of the heritage of Latin America. She was nominated for two Grammys and three Latin Grammys.

The Postal Service of the United States included it in a selected group of five stamps, destined to the greats of Latin music; together with Selena, Tito Puente, Carmen Miranda and Carlos Gardel.

Selena, Mexico

The singer was born in the United States and was of Mexican descent. Her genre leaned toward ranchera, Mexican cumbia, and ballads. Selena is known as “the queen of Latin music” and has exceeded 70 million records worldwide.

In the 1990s, the US Billboard magazine named her “the most influential and best-selling Latin artist.” In addition, she is credited with catapulting Latin music in the United States and the world. Selena featured five albums ranked on the Billboard 200 at the same time. Her album Live (1993) won a Grammy for best Mexican-American music album, leaving behind the paradigms of those who considered the Tejano musical style as exclusive to men.

Selena was murdered in 1995. A great loss to show business. Her fans still regret her departure and imagine what she could achieve thanks to your talent. However, it leaves a very broad legacy for Latinos. After her death, she continues to be an example and inspiration for those who want to enter the market.

Juan Luis Guerra, Dominican Republic

The Billboard Winner Juan Luis Guerra — An Artist who help the genre in USA

Juan Luis Guerra is one of the most recognized Latin artists in the world. In the United States, he has been the recipient of 24 Latin Grammys, three Latin Billboard Awards and two American Grammys. He has recorded in Portuguese, English and, of course, in Spanish.

She trained at the largest private music college in the world, Berklee College of Music, in Boston. Earning a degree in jazz composition.

Guerra has made different tours of the US obtaining a box office record. He is a recognized exponent in the genre of merengue and bachata. In 2015, he collaborated with the financing of the Juan Luis Guerra Scholarship, presented by the Latin GRAMMY Cultural Foundation for a low-income student.

The singer is of Dominican origin and today he works as a composer, arranger, musician and producer.

Héctor Lavoe, Puerto Rico

Considered one of the best salseros of all time. He is credited with helping to bring about the genre’s golden age in New York. In addition, to expand the popularity of salsa in the 60’s, 70’s and 80’s.

In New York City, he takes his first steps as a bolero vocalist to make his way in what would be a great musical career. The Puerto Rican’s success kept on rising, he sang with the famous Willie Colón and together they toured different stages. Lavoe was also part of the Fania All Stars, a salsa and Latin music group. The Singer, as he was also baptized, died on June 29, 1993. He left an unforgettable musical legacy in the United States and the world; his songs and style are inspiration for many salsa performers today.

Marc Anthony, United States

For many, it could come as a great surprise that an American artist has such a marked and extraordinary Latin musical rhythm. However, his parents are Puerto Rican and he grew up with part of this culture. Marc Anthony is a singer of ballads, pop, salsa and bolero; ambassador of Latin music and culture.

When he began his career, many doubted whether he would be successful in Latin music.

“My career was not easy at first, because I neither looked nor sounded like the ‘typical salsero’. My sound was not considered usual for purists, ”he told The Associated Press.

The singer and actor has sponsored young talents such as Luis Figueroa, a Latino who was just beginning his career in the artistic medium. In addition, it has sold more than 30 million records around the world. Received 2 Grammys and 7 Latin Grammys. Marc Anthony has many fans worldwide. However, Latinos have a very special appreciation for him. In 2012, he started the Maestro Cares Foundation, to raise funds to build orphanages in Latin America.

If we wanted to mention those musicians to whom the expansion of Latin music is due, the list would be endless. Infinity of people who overcame cultural barriers to carry the name of their country, its rhythms and culture high. Currently, the city of Miami is considered as the starting point. The first contact of the young musicians, before venturing to the rest of the country. In addition, the same experts call it “the epicenter of the Latin industry.” This is due to the number of media, producers, multinationals and locals that are willing to open their doors to them and boost their talent.

Latin music represents an industry that does not stop, is profitable and is taking more and more space in the United States. Therefore, a decline is not expected in the coming years.

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Selena: the series The New Netflix Show

Selena Quintanilla Perez

Also known as the queen of tex-mex, Selena was undoubtedly one of the greatest exponents of Latin music, her songs continue to be played on many radios around the world, and keeping in mind the legacy that the singer has left, this is not surprising. If you don’t know who this extremely talented artist was, right now it’s a good time to find out about her story, the new Netflix series called “Selena: the series” shows her artistic career in detail, and it also let us watch an important part of her Personal life.

Selena was not only an icon of the genre she pioneered, but she also greatly facilitated the exposure of many Latin artists that emerged after her tragic death; All this has only made the expectations of the fans who adore the artist continually grow, but is this show just a gift from Netflix for the Selena fans, or is it also capable of pleasing the general public?

How good is the series?

It is important to mention that, as mentioned before, the show does not focus exclusively on Selena’s artistic career, but shows what the life of the Quintanilla family was like, always in a smooth way, without trying to be too dramatic. We constantly observe how what reigns in the family is the union, despite all the adversities that they go through; However, as the series continues, we observe how the tone changes little by little until we reach the last episode, where the approach is clearly cruder than that of the rest of the series.

Despite being a biographical series, the way it is told can be very entertaining, it is a show that seeks not only to tell what the artist’s life was but also to entertain the viewers, even those who watch it without knowing the singer’s story.

Another important aspect to mention is the fact that this series is authorized by the Quintanilla family, which means that the events we see on the screen are very similar to those that have taken place in real life. On the other hand, unlike what many may think when hearing about the series, the first season does not tell the whole story of Selena until the day of her unfortunate death, but focuses on her first steps as an artist, as well as at the beginning of his rise to stardom; However, season two will focus on the artist’s legacy, what it meant to her fans, and how painful and heartbreaking her death was.

The show is highly recommended for all those who want to see a new version of the story, although it is true that what we see on it may not surprise those who are very familiar with the singer’s life, it is definitely worth seeing a different version with the Netflix production in between, plus, it may turn out to be very interesting for those who do not know the history of this iconic artist.

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Mark Weinstein Flutist, composer and arranger

North America / United States / New York

With his heart in jazz, Weinstein contributed greatly to the development of the salsa trombone by playing and arranging

Flutist, composer and arranger, Mark Weinstein began his study of music at age six with piano lessons from the neighborhood teacher in Fort Green Projects in Brooklyn where he was raised.

Between then and age 14 when he started to play trombone in Erasmus Hall High School, he tried clarinet and drums. Playing his first professional gig on trombone at 15, he added string bass, a common double in NYC at that time.

Mark learned to play Latin bass from Salsa bandleader Larry Harlow. He experimented playing trombone with Harlow’s band and three years later, along with Barry Rogers, formed Eddie Palmieri’s first trombone section, changing the sound of salsa forever.

With his heart in jazz, Weinstein was a major contributor to the development of the salsa trombone playing and arranging. He extended jazz attitudes and techniques in his playing with salsa bands.

His arrangements broadened the harmonic base of salsa while introducing folkloric elements for authenticity and depth.

Flutist, composer and arranger, Mark Weinstein began his study of music at age six with piano lessons from the neighborhood teacher in Fort Green Projects in Brooklyn — Mark Weinstein Flutist, composer and arranger

The only horn in a Latin jazz quintet led by Larry Harlow in the jam session band at the Schenks Paramount Hotel in the Catskills

The only horn in a Latin jazz quintet led by Larry Harlow at the jam session band at Schenks Paramount Hotel in the Catskills, soloist and arranger with Charlie Palmieri in the first trumpet and trombone salsa band in NYC, arranger and featured soloist along with the great Cuban trumpet player Alfredo Chocolate Armenteros in Orchestra Harlow, and with the Panamanian giant Victer Paz in the La Playa Sextet, and with the Alegre All Stars, Mark’s playing and arranging was a major influence on Salsa trombone and brass writing in the 60s and 70s.

Mark Weinstein continued to record with Eddie Palmieri, with Cal Tjader and with Tito Puente. He toured with Herbie Mann for years, played with Maynard Ferguson, and the big bands of Joe Henderson, Clark Terry, Jones and Lewis, Lionel Hampton, Duke Pearson and Kenny Dorham. In 1967 he wrote and recorded the Afro-Cuban jazz album, Cuban Roots for the legendary salsa producer Al Santiago.

It revolutionized Latin jazz; combining authentic folkloric drum ensembles with harmonically complex extended jazz solos and arrangements. Chick Corea was on piano and the rhythm section included the finest and most knowledgeable Latin drummers: Julito Collazo, Tommy Lopez Sr. and Papaito (timbalero with La Sonora Matancera).

El único cuerno en un quinteto de jazz latino liderado por Larry Harlow en la banda de jam session del Hotel Schenks Paramount en los Catskills, solista y arreglista con Charlie Palmieri en la primera banda de salsa de trompeta y trombón en NYC, arreglista y solista junto con el gran trompetista cubano Alfredo Chocolate Armenteros en Orchestra Harlow, y con el gigante panameño Victer Paz en el Sexteto de la Playa, y con los Alegre All Stars, el hecho de que Mark tocara y arreglara fue una gran influencia en la escritura del trombón de salsa y los metales en los años 60 y 70.

Mark Weinstein continuó grabando con Eddie Palmieri, con Cal Tjader y con Tito Puente. Hizo giras con Herbie Mann durante años, tocó con Maynard Ferguson y con las grandes bandas de Joe Henderson, Clark Terry, Jones y Lewis, Lionel Hampton, Duke Pearson y Kenny Dorham. En 1967 escribió y grabó el álbum de jazz afrocubano Cuban Roots para el legendario productor de salsa Al Santiago.

Revolucionó el jazz latino, combinando auténticos conjuntos de tambores folclóricos con solos y arreglos de jazz extendido armónicamente complejos.

Chick Corea tocaba el piano y la sección rítmica incluía a los mejores y más conocedores bateristas latinos: Julito Collazo, Tommy López Sr. y Papaito (timbalero de la Sonora Matancera).

A principios de los 70 Mark se tomó un tiempo libre de la música para obtener un doctorado en filosofía con una especialización en lógica matemática.

Se convirtió en un profesor universitario y sigue siéndolo hasta el día de hoy. Cuando regresó a la escena musical en 1978 tocando la flauta, escribió produjo y grabó las Suites de los Orishas con la cantante Olympia Alfara, el gran pianista de jazz colombiano Eddy Martínez y los percusionistas Steve Berrios, Julito Collazo, Papaito y Papiro junto con un coro afrocubano. Inédito hasta hace poco, la música de las Suites de los Orishas se convirtió en el tema del Sunday Salsa Show de Roger Dawson en WRVR.

Mark Weinstein volvió al jazz con una venganza, trabajando en conciertos y grabando más de una docena de CDs desde 1997.

Seasoning, su primer CD de flauta experimentó con diferentes escenarios para la flauta, incluyendo un cuarteto con el vibrafonista Bryan Carrott y Cecil Brooks III en la batería y un trío de flauta y dos guitarras con Vic Juris y Rob Reich.

En 1998, Mark grabó Jazz World Trios con el maestro guitarrista brasileño Romero Lubambo y el premiado percusionista Cyro Baptista.

Su exploración de temas brasileños con guitarra clásica y percusión contrastaba con un trío de freebop con Santi Debriano en el bajo y Cindy Blackman en la batería.

Jean Paul Bourelly y Milton Cardone completaron el conjunto con música basada en temas de santería.

El lanzamiento de Three Deuces en 2000, emparejó a Mark con los guitarristas Vic Juris, Ed Cherry y Paul Meyers.

Mark continued to record with Eddie Palmieri, Cal Tjader and Tito Puente — With his heart in jazz, Weinstein contributed greatly to the development of the salsa trombone by playing and arranging – Mark Weinstein

Because of limited distribution and more demand that albums available, Mark rerecorded the material from the original Cuban Roots with new arrangements and the help of such giants of Cuban music as pianist Omar Sosa, percussionists Francisco Aquabella, Lazaro Galarraga, John Santos, Jose De Leon, and Nengue Hernandez. It was co-produced with his nephew, trombonist, violinist and arranger Dan Weinstein for Michael McFadin and CuBop Records.

In 2002 Mark had the incredible opportunity to go to Kiev, Ukraine, where his father was born, to record the music of the Ukrainian composer Alexey Kharchenko. Milling Time, the record that they made, stretched his playing in a number of directions, from modern classical music to smooth jazz to Ukrainian folk music.

He continued his exploration of his roots with a jazz album of Jewish music with Mike Richmond on bass, Brad Shepik on guitar and Jamey Haddad on drums and percussion.

He then turned to Brazil and the music of Hermeto Pascoal’s Calendario do Som, entitled Tudo de Bom with guitarist and vocalist Richard Boukas, Nilson Matta on bass, Paulo Braga on drums and Vanderlei Pereira on percussion.

In 2005 he began his ongoing association with Jazzheads record recording another version of Cuban Roots called Algo Más, with Jean Paul Bourelly playing electric guitar, Santi Debriano on bass, Thelonious Monk award winning percussionist and vocalist Pedrito Martinez, as well as Nani Santiago, Gene Golden and Skip Burney on congas and batá drums.

His next release on Jazzheads was O Nosso Amor with Brazilian jazz masters Romero Lubambo, Nilson Matta and Paulo Braga along with percussionists Guilherme Franco and Jorge Silva.

In the early 1970s Mark took time off from music to pursue a doctorate in philosophy with a specialization in mathematical logic. — Mark Weinstein He became a university professor and continues to be one to this day

This was followed by Con Alma, a Latin Jazz album featuring Mark Levine on piano, Santi Debriano on bass, Pedrito Martinez playing conga and drummer Mauricio Hererra.

Next a straight-ahead album, Straight No Chaser, with guitarist Dave Stryker, bassist Ron Howard and Victor Lewis on drums. A return to Brazilian music, Lua e Sol, saw Romero Lubambo and Nilson Mata joined by award winning percussionist Cyro Baptista

Mark Weinstein took time out from Jazzheads to record an album for Otá records in Berlin with Grammy nominated pianist Omar Sosa playing vibes, marimbas and piano along with Ali Keita on balafon, Mathais Ogbukoa and Aho Luc Nicaise on African percussion, bassist Stanislou Michalou and Marque Gilmore on drums. Back to Jazzheads, Mark recorded Timbasa with the percussion team of Pedrito Martinez and Mauricio Hererra, joined by Roman Diaz with the young giants Axel Laugart on piano and bassist Panagiotis Andreou. This was followed by Jazz Brasil with NEH Jazzmaster Kenny Barron on piano along with Nilson Matta and drummer Marcello Pellitteri.

His most recent album, El Cumbanchero was recorded with a string ensemble and arranged by Cuban piano virtuoso Aruán Ortiz, along with Yunior Terry on bass and percussionists Mauricio Herrera and Yusnier Bustamante.

Next up is an album of tangos with GRAMMY and Latin GRAMMY nominee, bassist Pablo Aslan, and featuring Latin GRAMMY winner Raul Jaurena playing the bandoneon, pianist Abel Rongatoni and guitarist Francisco Navarro. And many more surprises to come.

Mark took time from Jazzheads to record an album for Otá records in Berlin with Grammy-nominated pianist Omar Sosa — Back at Jazzheads, Mark recorded Timbasa with the percussion team of Pedrito Martinez and Mauricio Hererra, along with Roman Diaz with young giants Axel Laugart on piano and bassist Panagiotis Andreou

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The Five Most Influential Latin Artists of 2020

These are the top latin names of this year

The times are changing, influencers and new talents are gaining ground within the industry. Meet some of the most influential latin artists of 2020!

Latin America has been the birthplace of singers, songwriters, producers, and artists that have taken their talent to the USA and the rest of the world. With their flags held high and their nationalism deep rooted, they have been the ones that impulse their culture in North America and Canada, that way they have opened many opportunities to the next generations.

2020 was a year of challenges and so many changes, however some personalities from the media industry didn’t give up. Many of them took advantage to work on projects that they had in mind, and surprised their fans. While others were dedicated to remember their biggest hits, and used digital platforms to perform remote concerts. For this reason, we want to mention and give recognition to five latin artists that keep afloat during this year; they were revelations, and got a larger scope that anyone could have imagined.

Five Most Influential Latin Artists of 2020

Manny Cruz

The Dominican with Cuban origins has been one of the exposures of his genre, that has known how to take advantage of his fame to position himself within the media. He was the Dominican artist with more nominations on the Latin Grammy.

“The Lord loves so much and I feel so grateful with these two nominations. And very happy of how the people had embraced my music, and to be able to contribute a little to our merengue history”, expressed the artist.

Manny Cruz one of the most influential Latin Artists of 2020 — Manny Cruz

Cruz ‘s career has been on the rise, because it doesn’t leave space to anybody. During this year he had made collabs with Ilegales, Miriam Cruz, and a tribute to Juan Luis Guerra. He also has shared projects with the merenguero Eddy Herrera.

After being part of several groups, he decided to try a solo career without knowing what his destiny, and talent had prepared for him: he obtained the award for Solo Singer of The Year in the “Premios Soberanos”. In 2017 he was the winner of a Latin Grammy, thanks to writing together with his brother Daniel Santacruz, the single “Deja Vu” for Prince Royce and Shakira. In 2018 he got three awards at “Premios Soberanos”.

Manny has specialized in merengue and pop-ballad, he is a singer and songwriter. “Santo Domingo” is his latest music video, which has gained more than 2 million of views on YouTube. More and more are the singers that want to share their works with him, and of course have the opportunity to count on him as a songwriter. He is one the young musicians that are here to stay, and he is now well placed among the american audience, and spanish speakers.

Nathy Peluso

Another singer that has broken barriers, and has gained a position within the industry is Nathalia Dora, better known as Nathy Peluso. Even when she is only 25 years old, she is already a trendsetter in different musical genres. She is acclaimed for her fusions with rap, hip-hop, jazz, and salsa, a combination that is only possible for a woman like her. She was born in Argentina, and she was one of the honor guests invited to this year Latin Grammy.

She is a singer, songwriter, and started her career from very young. She studied theater with teachers from Dominican Republic, Cuba and Colombia. That way she took their accents, and it can be noted on the majority of her singles. She is inclined for blues and jazz styles.

Even when she is living in Spain, it has surprised the acceptance of her music in Latin America and the USA. 2020 has been her year, she released her first single of her next album: Business Woman, with which she wants to continue showing her strong side, and consolidate her place within the industry. Plus, she got her very first nomination to the Gardel Awards, and two nominations to the Latin Grammy in Best New Artist and Best Alternative Song categories.

Peluso has become one of the most important latin artists of the musical scene. She sings about feminism, sex, and even politics.

“Women let me know that I am an inspiration to them”, expressed the artist.

Prince Royce

Prince has been another musician that hasn’t stopped this year. He has topped the first places on Billboard, and was nominated to the Latin Grammy 2020 as Best Contemporary Album / Tropical Fusion. Alter Ego is the double album that makes him stay on everybody’s minds. Many important talents participated in this album, around 60 songwriters, 21 musicians, 23 songs, 18 musical producers, and it has obtained different golden and platinum records around the world. Beside that, it was the only album to debut on the number one of the latin Billboard list of 2020.

The Latin Music Academy considered him as one of the most consistent artists that has been kept loyal to his fans and his origins. The bachata singer has evolved over his career, and he keeps showing his versatility on the market. Geoffrey Royce Rojas de León is an American singer, songwriter, and music producer with Dominican origins.

Tonny Succar

Antonio Guillermo Succar better known as Tonny Succar is a Peruvian-American songwriter, arranger, percussionist, band leader, and producer. In 2019, he received the Latin Grammy for Best Salsa Album, and a second award as the Producer of the Year. As a young boy, he auditioned for a latin jazz ensemble in his school, and of course he got his desired position. Then, he went on to assume the family band’s Musical Director position, which was named Mixtura. After graduation he continued as an artist, and teaching other music students.

His talent went beyond borders, and had the opportunity to work with renowned artists such as: La India, Tito Nieves, Michael Stuart, Jon Secada, Obie Bermúdez, and Kevin Ceballo. He was also the crucial piece in a tribute to Michael Jackson, this project was a great chance for him to be close to artists that he admired. Succar is still forming, and is planning to be part of a musical legacy that goes beyond borders.

“If you don’t take the opportunity when it has to be, the train will leave” he commented after getting the Latin Grammy.

Tito Puente Jr.

He always knew that his career would be compared to his father’s, and he was very clear that it won’t be easy to reach that level. For that reason he decided to make his own name with his own identity. From very young he participated in different bands including a rock one. That way Tito Jr. formed his own trajectory and now is well known within the industry.

However he is continuing his father’s legacy at performing several of his most famous songs. He also has never doubted making tributes to his father, with different events for youngs and children where they learn to play different instruments. Tito was born in New York on June 2nd,1971, he is 49 years old, and has several albums of his own. He is very proud of his origins, but at the same time he has created his own name.

“I have my father ‘s spirit”, he said proudly.

This new generation is promising to hold their countries’ names high with passion, enthusiasm, and so much commitment.

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