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North America

Gilberto Santa Rosa at the Spanish Harlem Salsa Museum

From the Spanish Harlem Salsa Museum, we are proud to share the visit we received from “El Caballero de La Salsa,” Gilberto Santa Rosa, who granted us the honor of visiting our facilities and spending time with both your host, Johnny Cruz, and the rest of his team.

Below, we take a brief look back at the prolific career of this legendary Puerto Rican salsa and bolero singer, whom we can now proudly say we have hosted here.

Johnny and Gilberto
Gilberto Santa Rosa next to Johnny Cruz at the Spaha Harlem Salsa Museum

A Summary of the Highlights of Gilberto Santa Rosa’s Career

Gilberto Santa Rosa Cortés began his career in his youth as part of some of the most important musical groups in his native country, including those of Tommy Olivencia and Willie Rosario.

Once he felt ready to take the big step, he debuted as a solo artist with his own orchestra under the Combo Records label in 1986. From that point on, everything that followed for the artist was a series of major triumphs and massive hits, including tracks like “Perdóname,” “Vivir Sin Ella,” and “Que Alguien Me Diga.”

In the early 1990s, he signed with Sony Music, through which he continued to achieve major career milestones with albums like A Dos Tiempos de Un Tiempo, Punto de Vista, and Nace Aquí.

Shortly thereafter, specifically in 1995, he achieved a historic milestone by becoming the first tropical salsa singer to perform a concert at New York City’s Carnegie Hall. The concert was recorded completely live for the enjoyment of those who were not fortunate enough to attend that special night for the Puerto Rican artist and his loyal audience.

Gilberto visited us
Gilberto Santa Rosa visited us and offered some words for his fans

He was also a pioneer in fusing the genre with chamber music in his 1998 project Salsa Sinfónica, where he blended his characteristic tropical salsa with the classical sound of a symphonic orchestra—a highly innovative concept at the time.

Major Achievements

Santa Rosa is one of the Latino artists with the highest number of albums reaching the top spots on the Billboard Tropical charts. He has also broken a Guinness World Record for maintaining the most albums on those charts, which is truly impressive.

We must also mention that he has been honored with a significant number of Grammy and Latin Grammy Awards, including categories such as Best Salsa Album and Best Traditional Pop Vocal Album. Just about five years ago, in 2021, he received the Latin Grammy Lifetime Achievement Award in recognition of his spectacular trajectory over the last several decades.

Gilberto and Alexandra
Gilberto Santa Rosa, his wife Alexandra Malagón, and Johnny Cruz

Visit to the Spanish Harlem Salsa Museum

We have welcomed a vast number of visits from artists as well as their families and friends over the past few years, but we never imagined that “El Caballero de La Salsa” would honor us this year with his gracious presence at our facilities, along with his beautiful wife, Alexandra Malagón.

Through our social media channels, Santa Rosa shared a few words with our audience, which we share below:

“I am very happy to be here. People living in New York, whenever you get the chance, you have to come to the Salsa Museum. It has an incredible amount of wonders, and every single piece has its own history, which is the most interesting part. Thank you for what you are doing to preserve the history of a genre that has brought so much joy to the world and continues to do its work.”

Johnny Cruz ISM

Read also: Alexander Masucci endorses The Salsa Museum and our work

Russian composer, artistic director, and saxophonist Yaacov Mayman conquers New York

We are truly happy to spend time with Grammy-nominated composer, artistic director, and saxophonist Yaacov Mayman, whom we had the opportunity to interview by email about the most significant aspects of his career and the legendary figures with whom he collaborated with on stage and in the studio.

Next, we will talk about some of the pivotal moments of his brilliant career to date.

Yaacov Mayman playing the saxophone
Yaacov Mayman playing the saxophone live. Photo taken by Al Gor

How Yaacov first became interested in music

Yaacov, who is originally from Russia and lived in Israel for many years, decided he wanted to play the saxophone by hearing Charlie Parker for the first time. His sound, freedom, and imagination opened a whole world in front of him he just had to explore fully.

However, his musical foundation did not begin there, but in his native Moscow, where he used to attend classical music concerts from a very young age. He originally wanted to be a singer, but was not admitted to the Central Music School. Instead, he was accepted into the cello class at his local music school. That was the beginning of his formal musical education, and later jazz led him to the saxophone.

In addition, his mother is an artist and his father is an engineer. Most of his family worked in technical fields. He grew up with both creativity and discipline around him, and music became his own way of expressing those qualities.

First professional experience

His first professional concert experience as a saxophonist was playing with a big band. Before that, he had performed on cello with his music school orchestra, so he already knew the feeling of being onstage with other musicians. But playing jazz in a big band was a new experience: the energy, the rhythm, and the chance to express his own voice through improvisation.

It taught him that he has to listen to the whole band, understand his role, and be ready when his moment comes. Those early experiences gave him a foundation that he still carries with him today.

Yaacov Mayman playing with Valery Ponomarev
Yaacov Mayman playing with legendary jazz trumpeter Valery Ponomarev

Collaborations with other great artists

Throughout his 30-year career in the industry, Yaacov has collaborated with renowned figures such as Benny Golson, Joe Lovano, Bill Evans, Randy Brecker, and the Bobby Sanabria Multiverse Afro Latin Big Band. He notes that working with musicians of that caliber is an education in itself.

Their phrasing, discipline, and command of the stage taught him to listen more closely and respond naturally. Each has a personal musical voice, and being around them encouraged him to keep developing his own.

He also learned that a powerful sound requires not only warmth and sensitivity, but also strength. It is all about how a phrase is shaped, how space is used, and how honest communication is. Trust between musicians grows from preparation of those sharing the stage at that moment.

Iconic venues

Yaacov has performed at iconic venues like Carnegie Hall, Birdland Jazz Club, and Dizzy’s Club Coca-Cola, though he sees his career as a series of important moments rather than one single turning point. Playing at Carnegie Hall carries a special sense of history and responsibility. At Birdland and Dizzy’s, he feels close to the living tradition of jazz, while a festival such as the Red Sea Jazz Festival brings that music to an international audience.

For Yaacov, building a musical life in New York has been the larger turning point. It brought him into contact with extraordinary musicians and audiences who know and love this music. Those experiences helped him grow in confidence and made him want to keep reaching higher.

Yaacov and bobby Sanabria
Yaacov Mayman, Bobby Sanabria, Rufus Reed and George A Johnson Jr. rehearsing for MADEinNY Jazz Gala Concert

Yaacov as artistic director of the Made in NY Jazz Competition and and the Made in New York Jazz Festival

Yaacov explains that what attracted him to the digital format was the possibility of hearing talented musicians wherever they lived. There are wonderful artists around the world who cannot easily travel to New York or reach the people who could help their careers. An online competition gives them a way to be Heard and creates connections that can lead to live musical collaborations.

As Artistic Director, he is interested in more than technical skill. I listen for an individual voice, musicality, creativity, and feeling. Technique matters, but I want to hear the person behind the notes.

In the case of the festival, artists share the stage, exchange ideas, and learn from one another.

Community Concert Network Inc.

Another important role for which Yaacov stands out is serving as president of the non-profit organization Community Concert Network Inc., which is dedicated to bringing jazz cultural programs and events to underserved communities in New York. This has become a profoundly meaningful initiative for him, as he believes live music should be available to people regardless of their income.

Often, the price of a ticket or the difficulty of traveling to certain venues hinder access to great live music, which directly inspired the creation of this project. On this matter, he states the following:

“New York has an extraordinary musical culture, and I want more of its communities to share in it. Bringing concerts into local centers lets us meet people where they are and make the experience welcoming and personal.”

Yaacov is the president
Yaacov is the president of the non-profit organization Community Concert Network Inc.

Read also: El Museo Del Barrio makes us feel proud of our Latinidad

The 8th edition of the Frankie Ruiz Salsa Festival in Mayagüez honored “The Father of Salsa” across three days of live concerts

A Star-Studded Lineup in Mayagüez to Celebrate Frankie Ruiz

The eighth edition of the Frankie Ruiz Festival welcomed die-hard salseros to the “Sultana of the Caribbean,” nonplussed by the rainfall. Held at the Frankie Ruiz Shell Ampitheater, the festival paid tribute to Roberto “Bola” Rivera the bassist, bandleader, and creator of La Solución. The musical showcase kept salsa fans captivated all weekend long, defying the bad weather that tried to dampen attendance.

El Caballero de la Salsa
El Caballero de la Salsa

On Friday, July 28, the opening night kicked off with Los Guardiola, led by Josh, with Willy on vocals delivering tracks like “Ruleta,” “Cuadro roto,” “Es tiempo,” and “Al son que me tocan bailo.” The brothers’ energy set the stage ablaze for the rest of the weekend. Up next was “El Mulato Rumbero,” Michael Stuart, who brought maximum energy as he performed the biggest hits from his fruitful career. The crowd danced and sang at the top of their lungs to “Amor a primera vista,” “Sueño,” “Imaginando tu amor,” “Te amo,” “Me enamoré,” “Niña bella,” “Me siento vivo,” “Gitana,” and “Será que no me amas.” Attendees also got to enjoy the live premiere of his new single, “Ya lo sé.”

Closing out the night to great acclaim was the “orchestra of eternal youth,” Mulenze, led by bassist and director Edwin Morales, playing the fan-favorite tracks salseros have made timeless. They served up “A mí me huele,” “Te amo en silencio,” “Mi negrita,” “Toco madera,” “Yo prometo,” “Por él,” “Me dejaste en pausa,” and “Anoche aprendí.”

Orquesta Mulenze
Orquesta Mulenze

Saturday’s lineup on July 29 kicked off with Roberto Rivera’s Orquesta La Solución. The second act brought solo artist Willie González to the stage, who delivered emotional performances of “Seda,” “En la intimidad,” “Pequeñas cosas,” “No podrás escapar de mí,” “Quiero morir en tu piel,” “Doble vida,” “Paso la vida pensando,” “Hazme olvidarla,” “Amor pirata,” and “No es casualidad.” Closing out the second day was Sonora Ponceña. “The Giants of the South” brought their signature high voltage to tracks such as “Bombacarambomba,” “Sola vaya,” “Juana Bayona,” “Date cuenta,” “Canto al amor,” and “Rumba en el patio,” among others.

The crowd drew delegations from Colombia, Peru, Panama, and Ecuador, alongside local Puerto Ricans from across the island and members of the diaspora returning home to celebrate their Puerto Rican pride.

The third and final day of the 2026 edition of this salsa event organized alongside Judith Ruiz, widow of “El Tártaro de la Salsa” was presented in partnership with Mayagüez Mayor Jorge Luis Ramos Ruiz, the Salsoul team programmed by Ricardo Padilla-Núñez, and produced by Madera Events. The team elevated Puerto Rico’s salsa scene and its artists while delivering a lineup that’s hard to beat. Meanwhile, salsa continues to evolve, and the Mayagüez festival paved the way for new talent, signaling a bright future for the musical movement in which Puerto Rico has always led the charge.

El Gran Combo de Puerto Rico
El Gran Combo de Puerto Rico

Sunday opened with rising singer Wendy Luna. The second set belonged to Giro, who, after singing “El pasajero,” “Mi forma de sentir,” “El centro de mi corazón,” “Me enamoré,” “Ave María,” and “Si tú supieras,” shared the stage with an up-and-coming talent to watch. Young singer Keydriel Tirado commanded the stage during “Amor lunático”—a moment that surely took Giro back to his own beginnings with the youth group Los Chicos.

The third set showcased the enduring legacy of the late Tommy Olivencia, performed by the orchestra of timbalero and director Tommy Olivencia Jr., featuring Viti Ruiz as a special guest. The repertoire by “La Escuelita”—so nicknamed for serving as a training ground for several of our greatest soneros included “Luna lunera,” “Lo dudo,” “Pan Cuco,” “Vuelve Pan Cuco,” “Te ví,” “Aléjate de mí,” “Amargos recuerdos,” “Cómo lo hacen,” “Que se mueran de envidia,” “Primero fui yo,” and “La suplicante.”

La Sonora Ponceña
La Sonora Ponceña

The fourth slot welcomed Maelo Ruiz, who kept kids involved in the show by featuring Samuel André Ramírez Camuñas as presenter and 10-year-old up-and-coming timbalero Matías Adriel Ramírez Camuñas, who proved he is poised to be part of the next generation of salsa. The orchestra continues under the musical direction of conguero Jean Carlos Camuñas, joined by Juan Picorelli on timbales, Carmelo Álvarez on bongo, Jorge Rivera on bass, Reynaldo Burgos on piano, Víctor Ambert and Rolando Alejandro on trumpets, Lester Pérez, César Javier Ayala, and Julio Dipiní on trombones, alongside backing vocalists Jorge Yadiel, David Carrero, and Urayoán Lizardi. Maelo Ruiz kept fans singing along passionately to medleys of hits like “Ladrona de amor,” “Atrévete,” “Me niegas tanto amor,” and “Te quiero amor”; followed by “Yo soy el malo,” “A mí no me da igual,” a medley of hits made famous by Frankie Ruiz, and another medley featuring “Sé que no soy un santo,” “Por favor señora,” “La propuesta,” “Vicio,” “No te quites la ropa,” and “Si supieras.” His set wrapped with “Solo tú,” “Regálame una noche,” “Quien te enamoró,” “Llegó el amor,” and “Te va a doler,” which Maelo performed as a duet with 12-year-old Cabo Rojo native Keydriel Tirado, who proved he possesses the talent, discipline, and charisma required to build a promising career.

Maelo Ruiz
Maelo Ruiz

The municipal government of Mayagüez formally recognized the musical legacy of Roberto “Bola” Rivera, crediting him with giving Frankie Ruiz his very first professional break.

The performance by El Gran Combo de Puerto Rico featured all-time hits from “The University of Salsa,” including “Pico, pico,” “El swing,” “Aniversario,” “Las hojas blancas,” “Que me lo den en vida,” “El caballo pelotero,” “Amor brutal,” “Adela,” and “El carbonerito”—which included a special performance by Aniel Rosario honoring his late father, Papo Rosario—as well as “El matrimonio” and “Ponme el alcolado Juana.”

The festival’s grand finale was helmed by “El Caballero de la Salsa,” Gilberto Santa Rosa, and his orchestra. The setlist featured classics spanning the legendary career of one of salsa’s most prominent solo artists: “Consciencia,” “Montón de estrellas,” “Cartas sobre la mesa,” “Sin un amor,” “Lluvia” (from his era with the Willie Rosario Orchestra), “Tú,” “El camionero” (a tribute to Frankie Ruiz), “Impaciencia” (featuring a conga showcase alongside Gerardo Rivas, Gilbertito himself, and Pete Perignon), “La agarro bajando,” “Conteo regresivo,” “Amor mío no te vayas,” “Vivir sin ella,” “No quiero na’ regala’o,” and “Perdóname,” among others.

Gilberto Santa Rosa junto a Gerardo Rivas y Pete Perignon
Gilberto Santa Rosa junto a Gerardo Rivas y Pete Perignon

Carmencita DJ, the official Salsoul DJ, kept the music spinning in theme with the event, keeping Frankie Ruiz’s music playing all weekend long.

Bella Martinez Puerto Rico

Also Read: Don Perignon Y La Puertorriqueña releases his new album ‘‘Classique et Savoureux’’

Zach Phillips brings us the latest news on The NAMM Show

After several attempts, we finally had the honor of speaking with NAMM’s Director of Member Services, Zach Phillips, who made room in his schedule to chat about all the work he and his team have been doing for NAMM, the educational part of the organization, and their annual event, The NAMM Show.

Zach Phillips from NAMM
NAMM’s Director of Member Services, Zach Phillips posing for the camera

Zach’s Experience as a musician 

Before Zach shared everything related to NAMM, we wanted to learn a bit about his previous career as a musician. He made it very clear that he was a songwriter, multi-instrumentalist, and singer. Even though he now devotes most of his time to NAMM, he keeps writing songs, recording music, and releasing albums.

With regard to his favorite genres, he loves hip-hop, but the types of music he usually plays are Americana and folk rock—which, in his own words, are not quite as interesting or complex as salsa.

He was also part of a band called Zach and The Walkins, but the music he releases today is under his own name and distributed on Spotify and other streaming services.

The Origins of The NAMM Show and Its Mission 

On the subject of NAMM, Zach began by explaining that NAMM is a non-profit organization at the service of the music, the sound, and the entertainment industry. Its primary mission has been to strengthen the industry and promote music-making since its founding in 1901, meaning that it has celebrated its 125 years of having been created.

Zach playing the guitar at the NAMM Show
Zach Phillips singing and playing the guitar during The NAMM Show

The organization was created by a group of piano retailers, and its first trade show took place in 1909. While the founders are no longer living, they left a legacy that is still carried on the shoulders of those who are taking the project forward today.

The association provides many services for its members, the largest being The NAMM Show. The 2026 edition had an attendance of more than 60,000 people, more than 1,600 exhibitors and nearly 5,500 brands. In essence, NAMM remains an association passionate about music and the strengthening of the industry, something Zach does not see much to change.

One of the key things The NAMM Show continues to promote is the opportunity to network and stimulate innovation in the industry. It is a platform to offer new products and help brands expand their market presence. It also features a very important educational component containing around 250 sessions and panels covering ideas, strategies, and practices aimed at improving attendees’ performance.

Why Zach Decided to join NAMM 

The reason why Zach decided to join NAMM was the mission it offered. Strengthening the industry and promoting music are two vital causes for the artist, who joined NAMM in 2012. Before that, Zach worked as a trade journal editor, which led him to connect with NAMM to lead professional development and educational programs. Since then, his role has evolved. Today, he oversees member programs that include networking, music industry history, and career management within the industry, among other areas.

The association provides education 365 days per year. One such tool is NAMM U Online, where those interested can access classes and articles on how to get better and better in the business. Similarly, it has sessions focused on teaching everything about music store inventory and using social media to promote the music business and brand marketing.

Green Say at The NAMM Show
Green Day at The NAMM Show on January 22 2026

Another program is TEC TRACKS, where students can learn everything they need to know about mixing and audio engineering directly from prominent producers and artists who share their expertise.

The NAMM Show 

The 2027 NAMM Show will take place in four months, specifically, from January 26 to 30 next year. For this upcoming edition, Zach and the rest of the NAMM team have begun to meet into at the organization’s offices a month ago, but the funny thing is that they are already working on the 2028 edition 16 months in advance.

In other words, they are not only preparing for the upcoming show throughout the previous year, but they are also working on the next two trade shows simultaneously. On this subject, Zach stated the following:

“The planning process includes everything from engaging the brands to make the most of, of the show platform, to, you know, building out the education program by, by finding the most talented speakers and thought leaders, and also planning hundreds of events at the NAMM Show. It’s, it’s, it’s… It is more than a year-round effort. it’s a tremendous feat that we do. NAMM staff’s only about 45 people, but we’re working on this year-round because it’s a big event.”

Zach also told us that, from 2027, the Bass Magazine Awards will move to The NAMM Show and be hosted in the Convention Center Arena. NAMM is also collaborating with a group called Backline Talk, which will present its own awards at the show as well.

Obviously live music could not miss. The Bands At NAMM program gives groups and singers the opportunity to submit their applications to the association to be selected to perform during the event. The lineup for next year’s show has not been announced yet, so we will be waiting for those names.

The NAM Show at the Convertion Center
The NAMM Show will be held at The Anaheim Convention Center in 2027

Read also: Pablo Antonio Y La Firma gets the Maryland-Washington DC-Virginia area to dance

Teresa Carreño: The Walkyrie of the Piano Who Conquered the World

From Venezuelan prodigy to an indispensable figure in classical music: the story of a virtuoso who defied her era.

Teresa Carreño (Caracas, 1853 – New York, 1917) was not only Latin America’s most prodigious pianist and composer, but also one of the most influential virtuosos in the history of classical music.

Nicknamed the “Walkyrie of the Piano” for her extraordinary technical power and overwhelming passion, Carreño shattered the stereotypes of her time and dominated the major concert halls of Europe and the Americas for over five decades.

Teresa Carreño La Walkiria del piano que conquistó el mundo
Teresa Carreño La Walkiria del piano que conquistó el mundo

Education and International Stature

Born into a family with deep intellectual and musical roots—her grandfather Cayetano Carreño was a chapel master, and the famed educator Simón Rodríguez was close to the family circle—she displayed precocious talent under the tutelage of her father, Manuel Antonio Carreño.

Following her family’s emigration to New York in 1862 due to political instability in Venezuela, she made her international debut at just nine years old.

De prodigio venezolano a figura imprescindible de la música universal la historia de una virtuosa que desafió su época
De prodigio venezolano a figura imprescindible de la música universal la historia de una virtuosa que desafió su época
  • Historic Encounters: In the United States, she gave a private recital at the White House for President Abraham Lincoln. Later, in Paris and Berlin, she refined her technique under the guidance of masters like Louis Moreau Gottschalk and earned high praise from legends such as Franz Liszt, Anton Rubinstein, Johannes Brahms, and Edvard Grieg.
  • European Acclaim: In 1889, she sealed her international standing with a historic debut alongside the Berlin Philharmonic.

A Multifaceted Career and Musical Legacy

Beyond being a top-tier concert artist, Teresa Carreño was a prolific composer, opera singer (mezzosoprano), conductor, and music educator.

Teresa Carreño (Caracas, 1853 – Nueva York, 1917) no solo fue la pianista y compositora más prodigiosa de América Latina
Teresa Carreño (Caracas, 1853 – Nueva York, 1917) no solo fue la pianista y compositora más prodigiosa de América Latina
Field Key Details
Composition Wrote over 70 works for piano, orchestra, and chamber ensembles. Her most iconic piece is the Mi Teresita Waltz, dedicated to her daughter.
Chamber Music Notable works include her String Quartet in B minor and Serenade for String Orchestra, both showcasing remarkable stylistic maturity.
Pedagogy Developed groundbreaking teaching methods centered on muscular relaxation and cultivating a critical approach to performance.

Immortal Legacy

Teresa Carreño’s legacy extends far beyond her performances preserved on player piano rolls. In 1977, her remains were interred in the National Pantheon in Caracas.

In her honor, the Teresa Carreño Cultural Complex—inaugurated in 1983—remains the epicenter of the performing arts in Venezuela, ensuring that the impact of this classical music pioneer endures for generations to come.

Key Highlights & Historical Context

  • The Abraham Lincoln Incident: How an out-of-tune piano at the White House didn’t stop her from mesmerizing the U.S. President.
  • Her Roles as Conductor and Singer: How she stepped up to conduct the orchestra and sing roles on short notice during her opera tour in Venezuela (1885–1887).
  • Pedagogical Impact: How her techniques on arm weight and posture revolutionized modern piano instruction.

Important Note:

The Teresa Carreño Theater, located in the Los Caobos neighborhood of Caracas, is one of the most iconic cultural complexes in Venezuela and Latin America. It is distinguished by its Brutalist reinforced concrete architecture, which integrates large geometric volumes with open spaces and incorporated artworks.

El Teatro Teresa Carreño, ubicado en la urbanización Los Caobos en Caracas
El Teatro Teresa Carreño, ubicado en la urbanización Los Caobos en Caracas

Location Details:Address: Paseo Colón, between Plaza Morelos and Luis María Campos Park (Los Caobos Park), Bellas Artes, Caracas. Nearby Access: Bellas Artes Metro Station (Line 1)

Also Read: Chick Corea Pianist, composer, arranger, producer, teacher. Acoustic and Electric

 By: Dj. Augusto Felibertt

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International Salsa Magazine (ISM) is a monthly publication covering salsa activities around the world and has been publishing since 2007. It is a worldwide network of volunteers coordinated by ISM Magazine. Together, we work to strengthen salsa events around the world.