North America

What a pleasure to talk to Pablo Pérez ‘‘El Alcalde de La Salsa’’

It is a pleasure to talk to Latin music artists who have left our genres in a high place all over the world and today it is the turn of the great American producer, composer and percussionist Pablo Perez, also known as ”El Alcalde de La Salsa”, who we were lucky enough to interview to know his fascinating story with music. We say to our dear readers that they cannot miss it.

Pablo playing — Pablo Pérez ”El Alcalde de La Salsa” playing the bongos live

How Pablo became interested in music

From the beginning, Pablo made it very clear that since his childhood he has been interested in music, to the point of beginning to study it at school, as his taste was great since then. To what we must add that the time when he grew up in Trenton, New Jersey, was marked by a total command of salsa, which greatly influenced the young boy. However, he clarifies that he liked all types of genres like ballads, boleros, cha cha chá, merengue, classical music, among others.

He grew up listening to all sorts of artists and groups such as La Fania All Stars, Ray Barretto, Willie Colón, Johnny Pacheco, Spanish Harlem Orchestra and many others. To some extent, all of them have influenced the style he applies to his own work today.

World traveler

Throughout all this process of being involved with music and learning what he knows today, he came to live in a lot of Latin countries like Puerto Rico, Venezuela, Ecuador, Argentina, Panama, Costa Rica, among others. During all these travels and stays, Pablo dedicated himself at all times to play and present his music to the populations of those places.

In the same way, each of these places has given something new to his style and, in them, he was able to hear new versions of other songs that he knew before. He himself did a new version of the llanera song ”Quierela más que yo” by Venezuelan singer Luis Silva, making it into a salsa song and giving it his own touch. ”I’ve always wanted people to connect with me through my music and I’m always looking to do new, danceable and interesting things,” Pablo said on the subject.

The artist has always liked to mix different sounds and instruments, so he had the idea of creating a trombone orchestra (the first instrument of his career) and seing how it worked. Finally, this group included two trombones, two trumpets and a baritone in order to obtain a bigger sound, helping with a ”baby bass” (an electric double bass model designed by Ampeg), and a piano.

Pablo in the studio — Pablo Pérez recording in the studio

The Pablo Pérez Project and Orquesta Yanes

Although it is true that Pablo’s first major project was The Pablo Pérez Project in 2005, prior to that, he already had a group called Orquesta Yanes (2001), with which he recorded two albums back then. During that time, what was used were LPs and cassettes, one of them being a recording made in Belgium (country where he also lived) and called ”Pablo Pérez con el paisaje latino”. This was the same name of a group he created with local and Latin European musicians in Europe.

At the same time, the musician was also part of other orchestras in his native New Jersey as well as in Puerto Rico and some of them were ”El Nuevo Sonido”, ”Paquito Y Su Tumbao”, ”Peligro” and many others.

Time in Belgium

One of the most important events in Pablo’s career during his time in Europe was his involvement in the album ”Algo Diferente” by Mexican musician Héctor Islas y Su Pachuco 21. The artist referred to Islas as a very good person and a great singer whom he met in the aforementioned country and it was not long before they worked together.

Hector invited him to join his orchestra as a timbalero and they both toured the rest of Europe together, taking their music to anyone who wanted to listen to them in those territories. Later, the Mexican went to Cuba to make a series of recordings in which he asked Pablo to play the bongos.

During their tours, they were able to play alongside El Gran Combo de Puerto Rico, Jerry Rivera, Original de Manzanillo, Sin Damas, La Fania All Stars, La India and many more.

Pablo and Luis — Luis González ”El Tsunami de La Salsa” next to Pablo Pérez

El Alcalde de la Salsa

A very interesting facet Pablo had was that of a politician in 2014, when he ran for mayor of Trenton, New Jersey. Although targets were not met, the artist explains that this decision to compete gave him many positive experiences with the community.

One of the biggest endorsements he received at the time came from Willie Colón, whom he had known for many years. When the trombonist asked Pablo about his motivations for running for office, he replied that what he wanted was to help the community from a better position. That is when Colón nicknamed him ”El Alcalde de La Salsa” (The Mayor of Salsa), which Pablo liked so much that he decided to use it for the rest of his career.

It is worth mentioning that he also received the endorsement of Tito Nieves during his aspirations for political office.

Music played a crucial role in the campaign events, since the artist’s orchestra was very attractive to people, especially for the fundraisers that Pablo and his team carried out. Likewise, it was a good tool for the former candidate to connect with the community, especially the Latino community.

It was in this same period that he made contact for the first time with his current bassist and arranger Michael Colón, pianist Efraín ”Juanito” Dávila and other musicians with whom he was able to form his orchestra, which helped him a lot during his political career to gain the sympathy and attention of people.

When asked if he would be interested in running for public office, he assured that this stage of his life is over and that he prefers to concentrate solely on music for now.

Willie and Pablo — Willie Colón endorsing Pablo Pérez’s campaign

Jose Bello “The Singer-Songwriter”

North America / USA / New York

At International Salsa Magazine, we were able to chat with this incredibly talented artist. Below is the interview:

How was your first presentation? Did you know after that that music would be your passion?

In the kindergarten of the La miraculous school they had parties and they had a stage where I sang constantly and even had choirs that accompanied me and also acted, since I can remember, my passion is music.

How did you and Carlos Castillo meet? Did you know about his career before?

I met Carlos Castillo, because my mom lived in the house next to him and she talked about me to Carlos’s mom and they both agreed to introduce me, I had no idea who he was, until I met him.

What inspired you to compose those songs?

The experience of life and the gift that I always knew I had to compose, at any time.

Tell us a little about Aldemar Barona, what year did you decide to start with the label?

My great friend Aldemar Barona always went to my presentations and when the contract ended with the best record, we decided to make our own record label in the late 80s, early 90s.

Was this performance during a tour? Which album were you promoting? Where could that DVD be purchased?

Exclusive record. He hired me to make that dvd in the mid-90s and you could get it online, or at the Musical 90 record store in Jackson Hghts Queens New York All these artists are very well known worldwide and having been able to share stages with them speaks volumes about your incredible talent and career.

Which of these artists would you say is your greatest inspiration or example?

As I said before, my inspiration is a divine gift, I love all my colleagues very much, I respect and admire them, some started before me, others are from my generation and others became famous after my love, and I respect music, I They have bitten as I am and have led me to feel fulfilled in what I do, blessed and immensely happy.

Where would you like to present yourself in the next opportunity? How was your first presentation?

After I would like to personally take my art to some countries that I have not visited to this day, such as Mexico, Peru, Panama, Canada, Japan, Chile, and Argentina.

What comes next in the life of Jose Bello, El Cantautor?

Make my new recording, already as JOSE BELLO EL MAGNATE DE LA SALSA 40 ANIVERSARIO and finish negotiating my next tours, to Central Europe and South America.

Where does his nickname El Magnate de La Salsa come from?

On July 23, 2017, I married the designer Patricia González on the largest luxury yacht in New York called “Infinity”, around 2000 people and with two orchestras. Tito Nieve with his orchestra and my orchestra. The ceremony was on the high seas. When in Mexico they found out about my marriage, they wrote me congratulating me and told me “Now you are the salsa magnate” I was surprised and asked them why? and they told me “Only Arab tycoons get married on the high seas on a luxury yacht” I liked the idea.

I always hear that in music there are kings, princes, knights, but there are no tycoons and I think that because of the explanation of the Mexicans, I am the salsa tycoon

Caesar Salad

North America  / Mexico / Tijuana

By Eduardo Guiarte

Internationally famous “Caesar Salad” was created in the small border town of Tijuana, Mexico. Many persons are surprised when they first hear this fact. I confess that when I first heard it, it made me wonder. Dancing the night away, a healthy sexual appetite and a good meal are gifts from the Gods. Was the story true? As an amateur chef, I needed to know the whole story. So off I go on a flight to San Diego, with plans to cross the border on foot.

I just got off my flight and am in my Uber. We are heading for the border crossing station. My driver is a talkative Anglo-Saxon, elderly gentleman. He knows the restaurant and tells me of the great Caesar Salad and that they have a mean Beef Wellington. The driver tells me that it is now in a hotel, on the Avenida Revolucion. “Oh you will have a great meal and not break the bank”, says my driver.

That was enough for me to make my reservation and requested to interview someone who could speak for the house. We are greeted by Josue Corral, the captain. Jossue sat down and told us the story. The story starts with some aviators who showed up late one night and are told that they did not have anything available.

They ask Caesar Cardini if he could put anything together for them as they were starving. Mr. Cardini went into creative mode and blended some garlic, anchovies, Dijon Mustard, Worcester Sauce, black pepper, the yolk of an egg, lemon juice, olive oil, crutons and some parmesan cheese. The Romaine lettuce leaves were then swiped through the blended sauce and the result was a total success.

Everyone loved the creation and whenever they returned they would request the same salad. The salad became known as “The Aviator’s Salad.”

You cannot tell the story of Caesar Salad without speaking of one of the most controversial figures in English history, Wallis Simpson aka Duchess of Windsor. Bessie Wallis Warfield was born some 70 miles from Baltimore. Wallis’ stepfather was the son of a prominent Democratic Party Boss. Wallis was able to attend the most expensive girl’s school in Maryland. At the school Wallis befriended Renee du Pont, of the famous du Pont’s.

Wallis developed social aspirations. Her first marriage was with Earl Winfield Spencer Jr. (aka Win), a Navy aviator. There is talk of heavy drinking by Win. Wallis is said to have had an affair with an Argentine diplomat, Felipe de Espil. Wallis is also said to have had an affair with Count Galeazzo Ciano, Mussolini’s son-in-law, and became pregnant. It is said that a botched abortion left Wallis infertile. In 1927 the divorce was finalized.

The second marriage came seven months after her divorce. Wallis married Ernest Aldrich Simpson. Both Ernest and Wallis were diligent in climbing the British social latter. It is said that they lived beyond their means. At a house party they met Edward, Prince of Wales.

Edward was reputed with having an affair with Lady Furness a friend of Wallis. While Lady Furness was in New York, Wallis and Edward started having an affair. Ernest looked the other way while the affair was going on. The local press would ignore the rumors, but not so the international press.

Wallis became the most hated woman in the British Empire. Edward VIII ascended to become king of England. Edward would not break his relationship with Wallis and wanted her to be granted the HRM (Her Royal Majesty.) Wallis could only be addressed as “Your Grace” as she was not accepted as true royalty.

Winston Churchill fought bitterly and argued that Edward was the head of Anglican Church, The Defender of the Faith, and that Edward owed sacrifice to his people, who would never accept Wallis as their Queen. Wallis was hailed as an American whore who would not leave their king alone. After 11 months on the throne, Edward abdicated the throne to his brother, who became King George VI.

The third marriage was with Edward VIII. Had an affair with Jimmy Donahue, heir to the Woolworth fortune and who was said to be a notorious homosexual.

Photo with Richard Nixon – then Hitler – then with the Queen Elizabeth who blamed her for her husbands death.

Wallis Simpson and her husband greeting Adolf Hitler

In the book it was hailed as the greatest love affair in the world. It is said that in the notebooks of Anne Seagrim, secretary to the royal couple, Edward asked Wallis to break off her affair with reputed promiscuous homosexual Jimmy Donahue, heir to the Woolworth fortune. 19 years her junior.

The grandson of millionaire Frank W. Woolworth, Says Charles Higham in his book that on March 18, 1946 Jimmy and his pals took a number of sailors, soldiers and Marines to his mother’s apartment. Theere they stripped a GI naked and began to shave his body hair using an old fashion razor. It is said that accidentally Jimmy castraded the soldier. Jimmy’s mother is said to have paid close to a quarter of a million dollars to drop the charges and Jimmy fled to Mexico for two years.

At one time I came to the understanding that you don’t need to be a great writer to gain fame. You can write about famous people who will promote your book about them. In a way this is how this wonderful dish got its start. Famous people flee from prohibition and drink to their hearts content just crossing the border, Tijuana, Mexico.

It was chick and fashionable. Wallis was the ambassador for this dish. Wallis Simpson a highly controversial personality who while still married was said to be the lover of the King of England, Edward VIII. Many Brits hailed her with hatred as the American Whore who stole their king. Edward VIII abdicated when confronted with the reality that his people would not accept Wallis as their Queen.

Eduardo Guilarte in Caesar Cardini Hotel Photo

Being the personality that Wallis was, she visited the most famous restaurants around the world, Paris, London, New York, Buenos Aires, and Wallis always liked to be involved with cuisine and would personally instruct the Chef as to how she wanted the meals prepared. Well every famous chef had to learn to make Caesar Salad, by the Royal Command of Wallis Simpson.

Love Story Book changed the publics reaction to the couple. Wallis was received as royalty in Baltimore,

Tried to work things out with Hitler and was received. His brother did not appreciate and was seen as interfering. The Queen had visited Roosevelt and the alliance was made between the USA and England. Most hated woman in England.

Before, during and after suspected of being Nazi sympathizers. Was suspected of passing information on the Nazis. They asked them to leave France when they visited.

Cardines - Creator of the Caesar Salad — Cardines – Creator of the Caesar Salad

Cardini's Creator of the Caesar Salad - Sauce — Cardini’s Creator of the Caesar Salad – Sauce

Necesitiy or accident, july 4^th, 1924 group of pilots and there was nothing to offer them. They asked the chef, Caesar Cardini. It then became known as the “salad of the flyers”. La ensalada de los aviadores.

In the 30’s Cardini baptized it with his name. Dry law in USA, and people went to TJ andCaesars they spread the word. A lot of famous people would go to Tijuana, it was a place where you could get away from prohibition. Wallis Simpson, went and she wrote the recipe and wherever she went Wallis would make all the chefs prepare it the way she learned from Mr. Cardini. Since 2^nd street, 1916. In 1927 they moved location.

Avoid the restrictions of prohibition. Fashionable among Hollywood and other celebrities. the Cardini’s brand was sold, and is now owned by the T. Marzetti specialty salad dressing company. It is still popular and offers more than a dozen varieties of the original recipe.

Caesar Cardini, a famed restaurateur who, according to lore, invented the dish in Tijuana, Mexico, in 1924 when a rush of diners on the Fourth of July strained his kitchen’s resources and he had to make do with whatever ingredients were left on hand.

Restaurantecaesar http://caesarstijuana.com/

Marcial Isturiz from Capaya with soneos and melodic phrases and his popular “Agua pa’ los Gallos “Puerto Rico

In 2023 Sergio George, the famous “magician” who produced the artistic career of famous salseros and artists, said that salsa was “dead” and called on new artists to resurrect it and support each other as urban singers do.

This caused commotion and controversy among salseros and made them doubt without a doubt what is the reality that salsa lives and more with the progressive physical departure of emblematic legends who made history in the world, coupled with the proliferation of the so-called “DJ” who multiply many times the nostalgia of the public for living the times of said legends and who became a trend due to this fact. In 2024 we saw how important salsa concerts were held in our country Venezuela where foreigners who had not visited us for a long time did so and so we enjoyed what some call “the last of the Mohicans”, as well as Venezuelans who took to various stages making it clear that, if they continue creating, either by adjusting the sound of the old and modernizing with quality staging or simply delighting with their career and style what they have already established.

We think that there is a lot missing since there is plenty of musical talent and a new generation in every sense, but not who listens to them and supports them, this being a truth bigger than the size of the sun.

After this necessary reflection we want to talk about Marcial Isturiz who was born in the sandunguera town of Capaya, Barlovento in the Miranda State of VENEZUELA, and we put it in capital letters because this “extraordinary sonero who wandered through the streets of Petareña hitting any pot he found in his path, finding out where and at what time the “arayé” was lit, always on the “hunt” for a good opportunity”, a quote was written by Ángel Méndez in his book “Entren que Caben Cien” describing how clear this man has been since childhood in pursuing and having the firm certainty of where he had to go to achieve his dream. He understood, from my point of view, that he who perseveres succeeds and we have seen his professional growth during all these years, thirty years recently completed, being a musician performing several instruments, going on to be also a composer and arranger, accompanying with his voice in duos of consecrated stars and groups, renowned orchestras as well as others not so well known, his voice being a characteristic seal that draws the attention of his followers, a sonero that we can say “gets lost from sight”.

A man who has earned the respect and affection of the public wherever he goes and to name one of the presentations in which he has demonstrated his “people skills”, we had the opportunity to travel and share with him closely accompanying him Sonero Clásico del Caribe in that free event that the Barquisimetanos salseros put on at the end of January 2024 to Ramón Méndez, where by the way Marcial took advantage of the invitation to perform the National Anthem the day before at the Cardenales – La Guaira Game, impeccably. Undoubtedly, that presentation was an omen of good fortune for what would be a year full of success.

Marcial Isturiz began hitting a home run this 2025 by performing on January 5 in Puerto Rico on the “Island of Enchantment”, at the traditional Three Kings Eve dance at the Sheraton Hotel, Convention District, with Don Perignon and La Puertorriqueña, with salsa figures such as Herman Olivera, Pedro Bull, Pichie Pérez, Joe González, Rico Walker, Josué Rosado, Jerry Rivas, Gilberto Santa Rosa and of course our Marcial Izturiz.

We saw him singing choruses with these greats, specifically next to Herman Olivera and Rico Walker waiting for his turn like each of those called to this meeting until Peter Perignon introduced him for the first time with his Orchestra La Puertorriqueña and said that the person responsible for that invitation and presence of our sonero there was his friend Gilberto Santa Rosa.

Briefly, Perignon told the audience that he knew Marcial since he was part of Bailatino and he fell in love with that group, since then he had been following him and now recently in his participation with the Latin Dimension he knew that Marcial with this performance made his dream of being in that country come true.

Saying good night to Puerto Rico he performed the song “La Familia” (authored by José Curbelo and musical arrangement by Louie Ramírez, inserted in the production titled Indestructible by Ray Barretto and his Orchestra in the voice of Tito Alen for the year 1973) with soneos and melodic phrases and his popular “agua pa’ los gallos Puerto Rico” left established what this Venezuelan is made of, acclaimed and congratulated by his peers on stage.

Joy is not enough for what we salseros in Venezuela feel for this representation that should not be overlooked because if there are soneros from Venezuela and with class: Marcial Isturiz is one of them; with his own style and professionalism, this is how our “Mayor of Capaya” was seen next to these greats, comfortable, safe and proudly waving our tricolor wherever he goes.

At Swing Latino we say congratulations to Marcial, keep doing your thing without resting like until now, because later it will be too late:

AGUA PA’ LOS GALLOS y

¡Ponle Sabor!

Source: Giorgenling Méndez from Swing Latino

Also Read: Salsa at its best, led by the leader of La Puertorriqueña: Don Perignon

“DeBÍ Tirar Más Fotos” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world

Bad Bunny was born as Benito Antonio Martínez Ocasio in San Juan, Puerto Rico, on March 10, 1994. He is a composer and singer of urban music, especially trap and reggaeton.

Although he never took formal music classes or studied any instrument, he is a singer, composer and creator of his own songs. The first samples of his art were seen on YouTube, where he slowly began to gain fans.

In mid-2016, Bad Bunny joined Hear This Music, a label created by DJ Luian and Los Mambo Kingz, presenting the hit “La Ocasión,” an anthem of trap music. There he also recorded singles such as “Diles,” “Soy Peor,” and “Tú No Vives Así.”

Bad Bunny has also participated in songs with numerous artists, such as Farruko, De La Ghetto, J Balvin, Maluma, Nicky Jam and Ozuna, among other urban music stars.

In 2017 he conquered Europe, touring with more than 20 concerts in 20 days. Upon his return he sang “Si Tu Novio Te Deja Sola” at the 2017 Billboard Latin Music Awards with J Balvin.

In addition, he sold out concerts at the Luna Park in Buenos Aires on September 8 and 9. In November he released “Sensualidad” with Prince Royce and J Balvin.

The year 2018 began with great success.

On January 12, he released “El Baño”, a collaboration he recorded with Enrique Iglesias.

On February 6, he released “Salimos A Buscarte”.

On the 9th, he presented “Fantasía”, with Alex Sensation.

On the 14th, she released a version of the hit “Báilame” by Nacho, together with Luis Fonsi, Yandel and Daddy Yankee.

On the 15th, she released “Amorfoda”, a new single in which she says “no” to love.

She didn’t wait and on the 22nd, she released “Dime Si Te Acuerdas”.

On March 16, she released a song with Khea, Düki and Cazzu, titled “Loca”.

On the 23rd of that month, “Dime” was released, recorded with Revol, J Balvin, Arcángel and De La Ghetto.

On April 1, she presented “Me Rolié”. In the same month, she released: “Te Boté”, with Ozuna, Nicky Jam, Nio García, Darell and Casper Mágico; and “Explícale”, with Yandel, Noriel Cosculluela and Brytiago.

On May 5, she recorded “Contigo”.

Bad Bunny nació como Benito Antonio Martínez Ocasio

On the 12th, 13th and 14th she presents her songs live, again at Luna Park. In between these concerts she releases “Sólo Avísame”. Then she releases “Quiere Verme”, together with Anuel Aa and “Diles”, with Ledy Medina.

On June 22nd she releases “I Like It”, recorded with Cardi B and J Balvin. On the 28th of the same month she releases the single “Estamos Bien”. She participates in Marc Anthony’s song “Está Rico”, together with Will Smith. On October 11th she releases “Mía”, in a spectacular collaboration with Drake singing in Spanish. On December 8th she releases the hit “Desde el Corazón” and on the 14th of the same month she presents “Sólo de Mí”, whose video reflects gender violence. On the 23rd her debut album goes on sale, under the name “X100Pre”.

On June 28, Bad Bunny & J Balvin present the eight-song album “Oasis” with the first single, “Qué Pretendes” (with special appearances by Mr. Eazi and Marciano Cantero of Enanitos Verdes)

Following the death of basketball player Kobe Bryant, Bad Bunny paid tribute to him with an emotional song titled “6 Rings.”

YHLQMDLG was released by the artist at midnight on February 29, 2020. The title means “I do what I want” and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, and Ñengo Flow. The album is a tribute to the marquesinas (garage parties) that Bad Bunny grew up attending, and features many nods to reggaeton from the early and mid-2000s

On May 10, 2020, he released his third studio album “Las que no iban a salir,” which features the participation of Don Omar, Zion & Lennox, Nicky Jam, Yandel, among others.

In July, after being the first Latin urban artist to be on the cover of Rolling Stones magazine, El Conejo Malo becomes the protagonist of the first digital cover of the legendary Playboy magazine.

On July 25, he releases the song and video: “Un día (One Day)” with Dua Lipa, J Balvin and Tainy.

On January 3, 2021, he releases the video for his song “Booker T”. That same year, he releases the single and video clip “Lo sentir BB” with Julieta Venegas and Tainy.

Throughout the year, he publishes several singles and video clips.

On May 5, 2022, he releases the album “Un verano sin ti”.

On June 2, he releases the video clip for the song “Tití mepregunta”.

On November 30, he releases the single “La Jumpa” with the video clip.

On December 22, he released the single “Gato de noche” with Ñengo Flow.

On February 15, 2023, he released the video for “Ojitos lindos” with Bomba Estéreo.

On May 18, he released the single “Where she goes” along with its video.

On July 21, he collaborated with Travis Scott on the single “K-Pop” with The Weeknd.

On September 25, he released the single and video “Un preview”.

On October 13, he released the album “Nadie sabe lo que va a pasará mañana” becoming a hit single.

Becoming the most listened to album of the year in a single day.

“What are we overlooking in Bad Bunny’s ‘DeBÍ TiRAR MáS FOToS’? Beyond reggaeton, a lesson in artistic evolution.”

While social media is boiling with divided opinions about Bad Bunny’s new album, it is worth moving away from the extremes and analyzing “DeBÍ TiRAR MáS FOToS” from a broader perspective.

Beyond being a reggaeton album, this work is an artistic, cultural and strategic manifesto that leaves valuable lessons for all musical genres, including salsa.

Bad Bunny has used his position as a global artist to fuse elements such as salsa with urban rhythms, achieving a musical dialogue that transcends generations and tastes. However, the impact of this project does not stop there.

I’d like to share five key aspects that other artists could learn from this release to innovate and connect more deeply with their audiences.

The power of nostalgia: plastic chairs as a universal symbol

The album cover, with the humble plastic chairs, connects directly with the everyday life of Latin American neighborhoods. These common objects evoke memories of family gatherings, celebrations, and moments of community. The message is powerful: simplicity can be deeply meaningful and resonate globally.

Exclusivity that generates value: “Residencia” concerts

Instead of a world tour, Bad Bunny is betting on “Residencia,” a series of exclusive concerts in Puerto Rico. With this strategy, he not only boosts tourism and the local economy, but creates a “FOMO” (fear of missing out) phenomenon in his fans. This generates massive advance reservations on hotels and flights.

QR codes: intelligent digital interaction

Integrating technology with music is something that Bad Bunny has done masterfully. QR codes in Puerto Rico allow fans to interact with the album in innovative ways, unlocking exclusive content and creating a bridge between the physical and the digital.

Incorporating traditional genres and sounds

Bad Bunny is not afraid to mix salsa with reggaeton, betting on musical arrangements that celebrate his cultural heritage. This shows that genres are not compartments or “silos”, but platforms for dialogue

Expectation and release strategy

From the announcement of the title to the release date, passing through a short film full of cultural references, everything in this project has been designed to create a narrative that maintains the interest of the public. The lesson here is clear: music is not just released, it is experienced as a complete cultural event.

Final thoughts: innovation and evolution

In a world dominated by technology, staying traditional is not an option for artists who want to grow. Tools like Web 3.0, Blockchain, NFTs to offer immersive experiences and AI are revolutionizing the way musicians interact with their audiences and generate income.

While some lose themselves in criticism, others take advantage of these tools to redefine their art and project themselves globally. The lesson is clear: you have to look ahead and dare to evolve.

“DeBÍ TiRAR MáS FOToS” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world.

Also Read: Sessions from La Loma brings together salsa fans from all over the world in Puerto Rico