Bad Bunny was born as Benito Antonio Martínez Ocasio in San Juan, Puerto Rico, on March 10, 1994. He is a composer and singer of urban music, especially trap and reggaeton.
Although he never took formal music classes or studied any instrument, he is a singer, composer and creator of his own songs. The first samples of his art were seen on YouTube, where he slowly began to gain fans.
In mid-2016, Bad Bunny joined Hear This Music, a label created by DJ Luian and Los Mambo Kingz, presenting the hit “La Ocasión,” an anthem of trap music. There he also recorded singles such as “Diles,” “Soy Peor,” and “Tú No Vives Así.”
Bad Bunny has also participated in songs with numerous artists, such as Farruko, De La Ghetto, J Balvin, Maluma, Nicky Jam and Ozuna, among other urban music stars.
In 2017 he conquered Europe, touring with more than 20 concerts in 20 days. Upon his return he sang “Si Tu Novio Te Deja Sola” at the 2017 Billboard Latin Music Awards with J Balvin.
In addition, he sold out concerts at the Luna Park in Buenos Aires on September 8 and 9. In November he released “Sensualidad” with Prince Royce and J Balvin.
The year 2018 began with great success.
On January 12, he released “El Baño”, a collaboration he recorded with Enrique Iglesias.
On February 6, he released “Salimos A Buscarte”.
On the 9th, he presented “Fantasía”, with Alex Sensation.
On the 14th, she released a version of the hit “Báilame” by Nacho, together with Luis Fonsi, Yandel and Daddy Yankee.
On the 15th, she released “Amorfoda”, a new single in which she says “no” to love.
She didn’t wait and on the 22nd, she released “Dime Si Te Acuerdas”.
On March 16, she released a song with Khea, Düki and Cazzu, titled “Loca”.
On the 23rd of that month, “Dime” was released, recorded with Revol, J Balvin, Arcángel and De La Ghetto.
On April 1, she presented “Me Rolié”. In the same month, she released: “Te Boté”, with Ozuna, Nicky Jam, Nio García, Darell and Casper Mágico; and “Explícale”, with Yandel, Noriel Cosculluela and Brytiago.
On May 5, she recorded “Contigo”.
On the 12th, 13th and 14th she presents her songs live, again at Luna Park. In between these concerts she releases “Sólo Avísame”. Then she releases “Quiere Verme”, together with Anuel Aa and “Diles”, with Ledy Medina.
On June 22nd she releases “I Like It”, recorded with Cardi B and J Balvin. On the 28th of the same month she releases the single “Estamos Bien”. She participates in Marc Anthony’s song “Está Rico”, together with Will Smith. On October 11th she releases “Mía”, in a spectacular collaboration with Drake singing in Spanish. On December 8th she releases the hit “Desde el Corazón” and on the 14th of the same month she presents “Sólo de Mí”, whose video reflects gender violence. On the 23rd her debut album goes on sale, under the name “X100Pre”.
On June 28, Bad Bunny & J Balvin present the eight-song album “Oasis” with the first single, “Qué Pretendes” (with special appearances by Mr. Eazi and Marciano Cantero of Enanitos Verdes)
Following the death of basketball player Kobe Bryant, Bad Bunny paid tribute to him with an emotional song titled “6 Rings.”
YHLQMDLG was released by the artist at midnight on February 29, 2020. The title means “I do what I want” and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, and Ñengo Flow. The album is a tribute to the marquesinas (garage parties) that Bad Bunny grew up attending, and features many nods to reggaeton from the early and mid-2000s
On May 10, 2020, he released his third studio album “Las que no iban a salir,” which features the participation of Don Omar, Zion & Lennox, Nicky Jam, Yandel, among others.
In July, after being the first Latin urban artist to be on the cover of Rolling Stones magazine, El Conejo Malo becomes the protagonist of the first digital cover of the legendary Playboy magazine.
On July 25, he releases the song and video: “Un día (One Day)” with Dua Lipa, J Balvin and Tainy.
On January 3, 2021, he releases the video for his song “Booker T”. That same year, he releases the single and video clip “Lo sentir BB” with Julieta Venegas and Tainy.
Throughout the year, he publishes several singles and video clips.
On May 5, 2022, he releases the album “Un verano sin ti”.
On June 2, he releases the video clip for the song “Tití mepregunta”.
On November 30, he releases the single “La Jumpa” with the video clip.
On December 22, he released the single “Gato de noche” with Ñengo Flow.
On February 15, 2023, he released the video for “Ojitos lindos” with Bomba Estéreo.
On May 18, he released the single “Where she goes” along with its video.
On July 21, he collaborated with Travis Scott on the single “K-Pop” with The Weeknd.
On September 25, he released the single and video “Un preview”.
On October 13, he released the album “Nadie sabe lo que va a pasará mañana” becoming a hit single.
Becoming the most listened to album of the year in a single day.
“What are we overlooking in Bad Bunny’s ‘DeBÍ TiRAR MáS FOToS’? Beyond reggaeton, a lesson in artistic evolution.”
While social media is boiling with divided opinions about Bad Bunny’s new album, it is worth moving away from the extremes and analyzing “DeBÍ TiRAR MáS FOToS” from a broader perspective.
Beyond being a reggaeton album, this work is an artistic, cultural and strategic manifesto that leaves valuable lessons for all musical genres, including salsa.
Bad Bunny has used his position as a global artist to fuse elements such as salsa with urban rhythms, achieving a musical dialogue that transcends generations and tastes. However, the impact of this project does not stop there.
I’d like to share five key aspects that other artists could learn from this release to innovate and connect more deeply with their audiences.
- The power of nostalgia: plastic chairs as a universal symbol
The album cover, with the humble plastic chairs, connects directly with the everyday life of Latin American neighborhoods. These common objects evoke memories of family gatherings, celebrations, and moments of community. The message is powerful: simplicity can be deeply meaningful and resonate globally.
- Exclusivity that generates value: “Residencia” concerts
Instead of a world tour, Bad Bunny is betting on “Residencia,” a series of exclusive concerts in Puerto Rico. With this strategy, he not only boosts tourism and the local economy, but creates a “FOMO” (fear of missing out) phenomenon in his fans. This generates massive advance reservations on hotels and flights.
- QR codes: intelligent digital interaction
Integrating technology with music is something that Bad Bunny has done masterfully. QR codes in Puerto Rico allow fans to interact with the album in innovative ways, unlocking exclusive content and creating a bridge between the physical and the digital.
- Incorporating traditional genres and sounds
Bad Bunny is not afraid to mix salsa with reggaeton, betting on musical arrangements that celebrate his cultural heritage. This shows that genres are not compartments or “silos”, but platforms for dialogue
- Expectation and release strategy
From the announcement of the title to the release date, passing through a short film full of cultural references, everything in this project has been designed to create a narrative that maintains the interest of the public. The lesson here is clear: music is not just released, it is experienced as a complete cultural event.
Final thoughts: innovation and evolution
In a world dominated by technology, staying traditional is not an option for artists who want to grow. Tools like Web 3.0, Blockchain, NFTs to offer immersive experiences and AI are revolutionizing the way musicians interact with their audiences and generate income.
While some lose themselves in criticism, others take advantage of these tools to redefine their art and project themselves globally. The lesson is clear: you have to look ahead and dare to evolve.
“DeBÍ TiRAR MáS FOToS” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world.
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