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North America

Alberto Gonzalez talks about his book on Hector Lavoe and his experience with ‘‘El Jibarito de Ponce’’

As an artist, one of the most noble actions to be taken is to honor the great artists whose legacy inspired later generations, including those who pay homage to them today. Proof of this is the talented bandleader, composer, singer, and now author, Alberto González, whom we thank for sharing his story and various facets of his life with us, including his role as the author of a new book about “the singer of all singers,” Hector Lavoe. 

Alberto and his book on Hector
Author Alberto Gonzalez with a version of his book ”Hector Lavoe and Associates”

Alberto’s initial interest in music

Alberto’s initial interest in music began with an aunt from Puerto Rico who went to live with him and his parents in Chicago. She loved the music of Raphael and Sandro, so her nephew listened to them practically every day and ended up falling in love with their music and how they sang.

Little by little, Alberto began to learn their songs and was unknowingly taking his first steps toward becoming a professional singer. However, it did not stop there; he also listened to the trio music that his parents enjoyed and eventually to the salsa albums that his older brother began bringing to the house. Those salsa albums really caught Alberto’s attention.

Among the artists his brother listened to were Eddie Palmieri, La Sonora Ponceña, El Gran Combo de Puerto Rico, Willie Colón, and the one who would become his greatest inspiration, Héctor Lavoe.

Eventually, his brother became a professional trumpet player and played with various salsa orchestras in Chicago. Since he always heard Alberto singing songs at home, in 1979, he suggested that he audition for a new band of young salsa musicians his manager was putting together. For the audition, Alberto was tasked with learning and singing the popular Willie Colón and Héctor Lavoe song “Voso.”

Fortunately, his audition was a great success, and Alberto was asked to join La Típica Leal 79. The story behind the band’s name is interesting: Carlos Caribe Ruíz, the manager of the group, decided on the name Típica Leal because most of the members of his previous band, La Juventud Típica, decided one day to quit; they left him. For that reason, he decided to create a new band, and he made sure to add the word “Leal” (loyal in English) to the band’s name. His hope was that the new band, made up mostly of teenagers, would be loyal and not leave, just like the previous band did.

Sometime later, Alberto would go on to sing with a band called La Inspiración Latina, and he also worked briefly with Orquesta Yambo. In 2001, he moved to Los Angeles, where he began working with Johnny Polanco y Su Conjunto Amistad, becoming one of their main vocalists and traveling the world with them and the band.

Alberto and Johnny Polanco
Alberto Gonzalez playing with Johnny Polanco Y Su Conjunto Amistad

Orquesta Salsa Caliente

When he left Johnny Polanco’s group, Alberto finally felt ready to form his own group, and that is how Orquesta Salsa Caliente was born. He has been leading the band for many years now and has even traveled with the band to Africa and Bermuda.

Over the past few years, Alberto has concentrated mainly on his work as an author. While he continues to perform, his primary focus has been on his debut book ‘‘Hector Lavoe and Associates.’’

Alberto’s Hector Lavoe Experience

In 1979, after auditioning and doing well with the song “Voso,” 15 year old Alberto officially became a member of La Tipica Leal 79.Caribe, the band’s manager, then asked him to learn a few more Hector Lavoe (and Willie Colon) songs. Since Hector was his favorite singer, he gladly learned the songs. Since his voice was somewhat similar to Hector’s, his bandmates began to affectionately call him “Baby Lavoe.”

In the fall of that same year, Alberto learned that Héctor and his orchestra were going to be performing in Chicago. Once he found that out, he asked Caribe to please take him to see Héctor, and, if at all possible, to introduce him to Héctor. Thankfully, he did get to go to that show, and he did meet Héctor. It was during that show, and during one of Héctor’s breaks, that he was able to take a photo with his favorite singer. Alberto still cherishes that photo to this very day. That night, he realized that Héctor was a “man of the people” due to his humility and how he treated others. The photo and his experience with Héctor were some of the main reasons why he decided to write a book about Lavoe. Over the years, many have criticized Héctor and have focused primarily on the negative aspects of his life. Sadly, many people are not familiar with the other side of Héctor, the humble, generous, and kind side of Lavoe. They will learn more about that side of Héctor in the new book.

Well, about a year and a half after first meeting Héctor, La Típica Leal 79 was booked to open for Celia Cruz and Héctor Lavoe. That show would take place at one of the most acclaimed dance halls in the city, where many of the greatest salsa artists performed over the years. That night, Alberto was able to share another conversation with Héctor, and he also took another photo with him. Héctor was generous with his time; he was kind and very accommodating. That’s something that Alberto never forgot.

This and other experiences are documented by the author in the book. Alberto actually interviewed about sixteen of Héctor’s former musicians, and eight of them are featured in the book. You’ll learn about their musical experiences, and you’ll be able to read about their experiences with “El Jibarito de Ponce,” Héctor Lavoe. These are the musicians that are featured: Gilberto Colon Jr., Eddie Montalvo, Jose Mangual Jr., Louie Romero, Eric Matos, Ray Feliciano, Danny Rosado, and Chino Núñez.

Alberto called the book “Héctor Lavoe and Associates,” and that title was somewhat inspired by Willie Colón’s 1978 compilation album “Willie Colón and Associates.”

Alberto and Salsa Caliente
Alberto Gonzalez and his orchestra Salsa Caliente

A few Lavoe stories from the book

Among the many anecdotes that can be read in the book, Alberto told us one in which, on one occasion, a couple of Héctor Lavoe’s musicians had their vehicle broken into, and all of their instruments were stolen. When Héctor found out what had happened, he bought them new instruments and told them not to worry about paying him back. He did not charge them a penny.

Here’s another story. During a show, one of Héctor’s trumpet players accidentally dropped his trumpet on the floor and damaged it beyond repair; the instrument was unplayable. What did Héctor do? Héctor gave him $1,000 to go buy a new trumpet and, once again, didn’t charge him a penny.

These are just a few of the many stories regarding Héctor Lavoe that you’ll be able to read in the more than 400 pages of the book. The book will be officially launched in the coming months. For more information, please visit: www.hectorlavoebook.com.

Alberto and Hector in Ponce
Alberto Gonzalez next to the statue of Hector Lavoe in Ponce, Puerto Rico

Read also: Puerto Rican American bandleader and singer Elle Jay is proud of her roots

How Money Is Made Today: Recording Artists, Record Labels, and Digital Platforms

Carlos Navarro is a renowned multi-percussionist, producer, bandleader, and singer, known for leading the Orquesta Son y Clave. Here are some key details about him and his music:

  • Musical Style: He specializes in genres like salsa, mambo, merengue, and Latin jazz.

  • Orquesta Son y Clave: The band has gained popularity in recent years, even sharing the stage with world-class artists like The Rolling Stones.

  • Collaborations: He has worked with major talents in Latin music in Los Angeles, including Tito Nieves, Luis Barbarán, and others.

  • Family Connection: He is the brother of the famous singer Cherry Navarro.

    Carlos Navarro reconocido multi-percusionista, productor, bandleader y cantante, conocido por liderar la Orquesta Son y Clave
    Carlos Navarro reconocido multi-percusionista, productor, bandleader y cantante, conocido por liderar la Orquesta Son y Clave

1). What’s the current process for recording, music production, and royalty distribution?

The current process begins with recording, which can now be done in professional studios or in home studios equipped with high-quality technology. Next is music production, which includes editing, mixing, and mastering to ensure the material meets industry standards.

Once the final product is complete, it’s distributed digitally through aggregators or distributors who place it on platforms like Spotify, Apple Music, and YouTube, among others. As for royalties, these are mainly collected by collective management societies and the platforms themselves, who distribute the income based on streams, downloads, or licenses, assigning it to the author, performer, and producer as stipulated in their contracts.

2). What is the impact of digital platforms that artists use to release their music?

Digital platforms have transformed the music industry by democratizing access. Today, any artist, regardless of their fame or resources, can distribute their music globally. The biggest impact is visibility: a song can reach millions of listeners without the need for a traditional record label.

However, there is also the challenge of market saturation, which requires artists to accompany distribution with solid strategies for digital marketing, branding, and social media presence.

3). How are the revenues distributed once the product is complete?

Revenue distribution varies according to contractual agreements, but generally, it’s split between authors and composers (publishing royalties), performers and producers (master recording royalties), and the distribution company or label.

In the digital environment, streaming platforms pay a percentage for each stream, which first goes to the digital distributor and is then divided according to the percentages agreed upon in publishing and production contracts. This system makes good administrative management essential so that everyone involved receives what they’re owed.

At The Blind Tiger Super Club in Santa Barbara California. Son y Clave Orchestra Carlos Navarro. Great venue.
At The Blind Tiger Super Club in Santa Barbara California. Son y Clave Orchestra Carlos Navarro. Great venue.

4). Name some current business models for producing a record.

  • Independent Digital Distribution: The artist pays a digital distributor (e.g., DistroKid, CD Baby, TuneCore) and keeps most of their rights.
  • Record Label Contract: The label invests in production and promotion in exchange for a percentage of royalties and even the master rights.
  • Licensing and Sync: Producing music geared toward films, commercials, and video games, generating income from usage licenses.
  • Crowdfunding: Fans support the funding of the album in exchange for exclusive rewards.
  • 360 Deal: The label or company handles not only production and distribution but also concerts, merchandise, and image rights, in exchange for a larger percentage.

5). What strategies can artists use to monetize their work in the digital environment?

  • Streaming and Digital Downloads: Maximizing presence on Spotify, Apple Music, Deezer, etc.
  • YouTube and Content ID: Monetizing through views, ads, and copyright control.
  • Digital and Physical Merchandise: T-shirts, vinyl records, NFTs, and exclusive products.
  • Social Media and Subscriptions: Platforms like Patreon or TikTok offer the possibility of direct income from fans.
  • Licensing and Sync: Offering music for TV series, films, video games, and advertising campaigns.
  • Virtual Concerts and Exclusive Experiences: Monetized live streams, digital meet-and-greets, or access to exclusive content.

6). What do you think about creating a digital platform among us, the Latin musicians, where the profits go to the artists?

I think that’s an extremely valuable and necessary proposal. A digital platform created by and for Latin musicians would have a direct impact on the independence and sustainability of our artistic projects. By eliminating traditional intermediaries and ensuring most of the profits go directly to the artists, it would foster a fairer and more equitable industry.

Furthermore, this kind of initiative would not only allow for a better distribution of income but also the creation of a strong community where we can support each other, give visibility to emerging talents, and preserve the cultural identity of our music. In a market dominated by global platforms that prioritize volume over quality, having our own space would be a strategic tool to strengthen our voice as Latin artists and give true value to our creative work.

Carlos Navarro
Carlos Navarro

Also Read: How Money is Made Today as a Recording Artist with Record Labels and Digital Platforms

Salsa Fever On2 Dance Academy

North America / USA /  New York

At Salsa Fever On2, they take great pride in being the only licensed Adult and Children Salsa / Mambo dance academy in the state of New Jersey! Salsa Fever On2 has been in business for 12 years.

Members of the Salsa Fever On2 Dance Academy
Members of the Salsa Fever On2 Dance Academy

Here, we have a reputation throughout the dance community for providing our students with an Award-Winning, structured curriculum that is conducive to all different levels of dancers while maintaining a fun and stress-free environment.

Whether you want to take your dance to the next level, support your exercise regimen, work on social skills or scape the daily stressors in your life, you can rest assure that you will be surrounded by a supportive staff in a non-intimidating environment.

The instructors at Salsa Fever take pride knowing that their students are held to the highest calibre and it’s evident on the dance floor. Under the artistic direction of Mario J. Gonzalez and his staf, SFOn2 Dance Academy aims to create true “On2” dancers – trained equally in dance and musicality.

Mario Justo Gonzalez a.k.a Mario B Founder & Director Salsa Fever On2 Dance Academy

Professional Dancer, Instructor, Choreographer, Actor, MC, DJ Date of Birth: April 23, 1976 Birthplace: Hoboken, NJ EthnicBackground: Puerto Rican/Cuban [email protected]

Mario has had an interesting start to what is now a SALSA / MAMBO lifestyle!

Mario was very athletic throughout his grammar and high school years. In 1999, a really good friend and high School teammate, Danny Useche, introduced Mario B. to the “Salsa Scene”. This, in turn, inspired Mario to sign up for his first dance class. It did not quite work out as well as he expected, as the class was slightly more advanced than he predicted. This left Mario even more determined to prove his point, size, shape and color was irrelevant when it comes to MAMBO!

Photo 1: Members of the Salsa Fever On2 Dance Academy
Photo 1: Members of the Salsa Fever On2 Dance Academy

Mario was down, but definitely not out. He then came across one of the smoothest and most humble instructors in the Mambo scene, Greg Taylor, a prodigy of Delille Thomas and Original Eddie Torres dancer. After a few days with Greg Taylor, Mario was in Mambo Heaven. Took classes with Greg for approximately 6 months and was eternally grateful to Greg for this time, patience and expertise. Mario knew it was time to move forward and take on more of a challenge; he began taking more advanced classes with other established instructors.

Mario was immediately sought out and asked to become “The Papa” to Abbey Plotkins “The Mambo Mamas & The Papa”. Mario was now the Mambo Papa! By joining The Mambo Mama & The Papa, Mario was gice the opportunity to perform for what would become an instant hit LATIN MADNESS, an off-Broadway Dancical / Musical depicting the evolution of latin dance from past to present. The director and producer agreed that Mario would be a great addition to their all-star cast. Mario was now dancing alongside the BEST Mambo Dancers in the world! Latin Madness gave Mario the opportunity to dance, work and share the stage with the most sought out professionals in the world.

With stage experience and help from an acting coach, Mario earned the respect to appear in the movies “Empire” and “Kal-ho-naho”. Mario acted for the NY International Independent Film & Video Festival at Madison Square Garden, which then opened the doors for Mario to perform in two latin concerts at MSG… the largest stage in the world! In a short amount of time, Mario has come a long away to become a Professional Dancer, Choreographer, Instructor and Actor.

What’s most amazing I that he achieved all of these goals with NO background in dance!

It’s true what they say “Hard work does” pay off! “Hard work does pay off!” Who would have thought that Mario would transition from a full – time athlete to becoming a future Mambo Legend? In addition, his love for music and dance was Mario’s motivation to name his youngest daughter Jazzlyn.

Cycle Classes

Members of the Salsa Fever On2 Dance Academy - Dancers
Members of the Salsa Fever On2 Dance Academy – Dancers

Mambo On2 Partner & Floor Shine

  • Beginner Level 1: Beginner Students learn from a syllabus to help track their progress & pinpoint problem areas in floor shines & turn patterns in a 6 week cycle.
  • Advanced Beginner Level 2: students learn from a syllabus reflecting from Beginner Level 1 to help track their progress & pinpoint problem areas in floor shines & turn patterns with more of a challenge in a 6 week cycle.
  • Pre Intermediate Level 3: students learn from a syllabus reflecting from Beginner Level 2 to help track their progress & pinpoint problem areas in more complex floor shines & turn patterns in a 6 week cycle
  • Intermediate 4 Level: Students learn from a syllabus reflecting from Advanced Beginner Level 2 to help track their progress & pinpoint problem areas in more complex floor shines & turn patterns. Advanced beginner Level 2 will also prepare you for Advanced classes

What to bring to class

Please bring comfortable shoes with a leather or suede bottom. The best investment you can make as a dancer is a pair of quality dance shoes.

Do NOT recommend rubber soles or thick soled shoes as it will be difficult to find your balance, spin, and do the other exercises that to do in class. Bottled Poland Springs water is sold at the studio for a dollar.

Members of the Salsa Fever On2 Dance Academy - Photo 1
Members of the Salsa Fever On2 Dance Academy – Photo 1

Come dressed to dance. A short sleeved shirt and comfortable pants, tight & wind breakers are recommended. This class is a workout, you will sweat & enjoy it. There is a changing are at the studio, as well as restrooms.

The school is also equipped with state of the art central air conditioning & heating for both the summer & winter.

What to expect

Every class begins with a warm-up as a group, with introductory footwork drills for the first hour.

This gives students a chance to review the material that they know, and also gives them opportunity to assess new students and makes sure that they are in the appropriate group. For the second hour you split into partner work & continue with turn patterns & instruction. At the end of the class students have time to practice the moves that they learned, as well as ask question & clarify things that may have been missed.

Members of the Salsa Fever On2 Dance Academy - Photo 2
Members of the Salsa Fever On2 Dance Academy – Photo 2

Location: 83 Franklin Street

Jersey City, NJ 07307

Phone: (201) 792-116

[email protected]

Crunkchata came to stay in USA

North America / USA / New York

Crunkchata is the new rhythm that takes over the Latin street in USA. All lovers’ music enjoy this type of melody for its contagious tempo that makes dance to latin dancer professional or amateur.

The name Crunkchata comes from the mixture between Crunk + Bachata. Crunk, from its origins, is a musical genre that fuses hip-hop music and electro music and originated with the concept of the word crunk, which come from the union of two words, crazy and drunk. For its part, Bachata is a cadence genre from Dominic Republic very famous around the world. Nowadays, the Bachata’s leaders are: Juan Luis Guerra, Romeo Santos and Prynce Royce, among many others.

However, the Crunkchata is leading vertiginously the top ranking of the most prestigious radios, web pages of specialized music, lists of downloads and nightclubs gaining the acceptance of a young public. The people don’t stop to sing the songs. It’s so exciting to dance when women and men get together as a couple to move their hips from side to side with the count of 1,2,3 gentle jumping up one foot to continue with the same  count to the son of the Crunkchata. This rhythm so sensual comes to stay and its creator is TOBY LOVE.

This musician whose real name is Octavio Rivera, better known as Toby Love born in the Bronx – New York, on March 20, 1985. He is an American singer of Dominican and Puerto Rican origin.

“Toby” comes from the nickname of his father with the same (Octavio Rivera, former member of the group Classic Cluster Salsa) and “Love” is the second nickname that hey put him when he was a teenager for his amorous character.

Crunkchata came to stay in USA
Crunkchata came to stay in USA

Toby Love originally started as the second voice of the bachata group Aventura before becoming a soloist in 2006

During his stayed in Aventura he learned a lot about Bachata and later became part of Scarlito Enterteiment together with composer Anthony Lopez known as “Tony CJ” creating his own style. The main objective of Toby is to make the genre of bachata accessible to all the urban young people of the world.

His music is a fusion of R &B, hip hop with elements of traditional and modern Bachata; it defines as result a sound that the same artist likes to call “crunkchata”.

This style unique with the mix of urban rhythms and romantic genre whose songs are in English and Spanish, occupy the third in ranking popularity of the traditional Dominic’s music after Romeo Santos and Prince Royce in the period 2016 – 2017.

Only “Tengo un Amor” became viralized among the top popular Bachata’s videos on the youtube raking chart to get the third place with more than 28 millon views. Toby Love with much effort, dedication, perseverance, more than 11 years of career as soloist and seven studio albums has managed to position the Cruckchata within the music industry and in the heart of the people.

Bachata Super Star Toby Love will be performing all his hits on Friday, October 28th!

TOBY LOVE – BACHATA EDITION AT CULTURA EVENT CENTER

5602 S Washington. St, Tacoma 98409

Date: October 28

Time: 9:00 pm

Cost: GA: $40 (presale)

VIP:$60 – includes: Front of Stage Access, Autographed copy of Toby Love’s Newest Album and Meet and Greet!

Facebook: tobyloveofficial

For more information and VIP Table reservations please call: 253.444.2314

Rudy Regalado. The legend of percussion

North America / USA / California

Rudy Regalado was a composer/ educator and one of the top Latin Rock Timbaleros based in the area of East Los Angeles, California during the 1970s and the second more famous Latin percussionist after Tito Puente. His legacy has been exceptional, 23 recorded albums, participated in big Festivals from USA and shared the best platforms with the best in the world. This artist was well known for his style, his contagious rhythm and eccentric presence.

Photo 1: Rudy Regalado
Photo 1: Rudy Regalado

Rudy Regalado was a genuine and outstanding timbales maestro; he was inspired as a child by big bands Machito and Tito Rodriguez, who were two of favorites he became interested in playing music and the Timbales.

His beginnings in this instrument go back at the end of the 1950s. During that period as s teenager, he learned to play the drum and timbales in home town (Caracas-Venezuela). For 1963 and with desire to eat the world with his music he moved to Puerto Rico and started playing in hotels and clubs in the San Juan area with Julio y su combo, the first house bands he played with in Puerto Rico’s at Hotel Caribe Hilton. They were the backup house band for all the famous musicians that performed in the Island in 1965; at the same time he studied harmony and percussion at Pablo Casals Conservatory of music.

Photo 2: Rudy Regalado
Photo 2: Rudy Regalado

A decade later the restless Venezuelan timbalero migrated to Southern California, where he joined playing with local jazz and Latin groups before joining with the extremely popular Latin Rock Band called El Chicano.

The timbalero of timbaleros spent twelve years with El Chicano, singing and playing the timbales in 5 albums, which was included in Top 40 hits during the 1970s with the songs “Viva Tirado” and “Tell Her She’s Lovely”. El Chicano also created the theme song for the television series Baretta, which ran on ABC from 1975 to 1978.

After, Rudy formed his own Latin Jazz All-Star / Salsa Band in 1983, which included a selected group of musician from Los Angeles. Initially known as Todos Estrellas, the band eventually became known as Chévere (aan expression of Venezuelan popular slang) and appeared at the PlayBoy Jazz Festival, Disneyland and Fiesta Broadway, among other engagements. The band also performed overseas in summer festivals in Canada, Hong Kong, Indonesia, Kuala Lumpur, Malaysia, Singapore, Thailand and throughout the European continent.

Photo 3: Rudy Regalado
Photo 3: Rudy Regalado

As part of an El Chicano reunion in 2009, the Timbales maestro performed during the 40th anniversary of Woodstock festival at the Golden Gate Park Music Concourse in San Francisco, where the group actually celebrated their own 40th Anniversary, and last played with them at the Greek Theatre of Los Angeles in front of over a 100,000 screaming fans.

In addition, he participated in a variety of sessions with the Zawinul Syndicate, Quincy Jones, Alphonse Mouzon, Caravana Cubana.

Photo 4: Rudy Regalado
Photo 4: Rudy Regalado

Rudy also toured with Aretha Franklin in charge of her percussion section, was a drummer for Los Melódicos in its 1980 tour of United States, and performed on the Tonight Show, the Nancy Wilson Show and American Bandstand. His film credits include The Skeleton Key (2005), as well as the television series Pepe Plata (1990) and Clubhouse (2004).

Héctor José Regalado better known as Rudy Regalado passed away on November 4th, 2010, in Las Vegas – Nevada, where he died from complications of pneumonia at the age of 67.

Photo 5: Rudy Regalado
Photo 5: Rudy Regalado

Currently, his daughter Norka Tibisay Regalado founded in 2013, the Rudy Regalado Foundation. The goal of the foundation is to provide inner city music programs with instruments and financial support. “Let no child be left behind due to lack of funds”. In February, 2014, they donated over 2500 instruments and donated $2000.00 to help with cost for instructors. Her goal is to get financial support from big companies and the community in order to reach many more music programs; she is also working on bringing music programs inside children´s hospital to help the healing process to their mentally ill children and burned survivors.

Rudy Regalado will be forever remembered as one of the greatest Latin exponents of Salsa / Jazz sound of all time, undoubtedly, The Legend of Timbales (January 29, 1943 (Caracas – Venezuela) – Covember 4, 2010 (Las Vegas – Nevada).

Photo 6: Rudy Regalado
Photo 6: Rudy Regalado

For additional information or to make a donation, please contac Norka Regalado at 323.270.8176 or go to website www.rudysfoundation.org/

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.