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Ralph Mercado: The Visionary Who Turned the Rhythm of the Barrio into a Global Phenomenon

The Giant of New York Salsa

Ralph Mercado was a music promoter and an iconic figure of Salsa and Latin music in New York. More than just an entrepreneur, Mercado was the strategist who took Salsa out of local New York clubs and placed it on the world’s most prestigious stages.

Through his vision, the sound of Latin identity found a commercial language without losing its “street” essence, making him the most influential tropical music mogul of the 20th century.

Ralph Mercado, the visionary who transformed the rhythm of the neighborhood into a global phenomenon

Creator of “The Perfect Combination”; Early Days in the Bronx and Brooklyn

Of Puerto Rican and Dominican descent, Mercado was born on September 29, 1941, in Brooklyn. As a mere teenager, he was already organizing parties and dances as the president of a neighborhood social club.

He later founded the 3 & 1 Club on Atlantic Avenue, which hosted local bands and musicians such as Eddie Palmieri and Richie Ray & Bobby Cruz, among many others. Shortly thereafter, he created his first production and promotion company, Showstoppers, through which he promoted R&B acts of the caliber of James Brown, Aretha Franklin, Gladys Knight & the Pips, The Stylistics, and The Chi-Lites.

Expanding the Empire

He eventually ventured into Manhattan, where he helped expand the legendary Fania All-Stars, promoted dances at the Cheetah Nightclub, and presented Latin Jazz artists at venues like the Red Garter and the Village Gate. In 1972, Mercado established RMM Management, representing Palmieri and Ray Barretto.

Ralph Mercado was a music promoter and an emblematic figure of salsa and Latin music in New York

He managed the genre’s biggest stars, including Tito Puente and Celia Cruz, with whom he worked for 25 years. “I learned so much from her,” Mercado told the AP in July 2003, following the passing of the “Queen of Salsa.” “I witnessed the impact she had in every country we visited.”

Mercado credited Cruz and Puente with the internationalization of Salsa. “They were two artists with so much talent and such good hearts… something unrepeatable,” he expressed at the time.

The RMM Phenomenon

By 1987, his popular “Latin Tinge” nights at the Palladium attracted hundreds of salseros every Thursday. In 1992, he founded the independent label RMM, which branched into RMM Records, RMM Filmworks, and two publishing houses. With a catalog of over 140 artists, the label sold millions of albums annually.

Mercado brought Salsa to South America and to places as remote as Africa, Asia, and Israel. He personally discovered and launched the careers of talents like Marc Anthony, La India, Domingo Quiñones, Tony Vega, José Alberto “El Canario,” and Tito Nieves. For his work, he received numerous accolades, including the Billboard Lifetime Achievement Award in 1999.

Mercado creador de La Combinación Perfecta; RMM

The RMM Label: A Hit Factory

Mercado’s impact was solidified by his ability to adapt tradition to changing times. While others clung to the past, Ralph understood the potential of Salsa Romántica and the power of international collaborations. RMM didn’t just produce records; it produced culture, documenting the history of the rhythm through videos and massive concerts that redefined the concept of Latin entertainment.

His influence extended far beyond recording. As a promoter, he opened markets in Europe, Asia, and throughout Latin America, ensuring the tumbao was heard in every corner of the planet. He was a relentless negotiator and a protector of the legends’ legacies, ensuring that Latin Jazz and Salsa Dura maintained their academic prestige while dominating the pop charts.

An Indelible Legacy

“Without him, I don’t believe the Fania All-Stars would have achieved the success they did,” stated Eddie Palmieri. Meanwhile, promoter Leo Tizol remembered him as someone “accessible and noble” who never refused to share his knowledge with those starting out.

Ralph Mercado passed away on March 10, 2009, surrounded by his wife Cynthia, his five children, his siblings, and his grandchildren. His departure left a void that as the greats of music often say can never be filled.

Source: RMM / Photo: Ralph Mercado Archives

Also Read: Hector Maisonave Manager of the Greatest Salseros in New York

Raúl Eliza: from the army barracks to the stage and recording studios

It is increasingly common to find Puerto Rican artists who have had something to do with the United States Army, and our guest today is yet another example of how the music scene is not entirely separate from the military world. Bandleader and drummer Raúl Eliza has told us his fascinating story, focusing on his most important facets: military and art.

Puerto Rican bandleader and drummer Raúl Eliza playing live at Christmas

Adolescent musical tastes and the beginning of military life

In the 1980s, Raúl was a young resident of the Fairview neighborhood, located between the city of San Juan and Trujillo Alto, who was an obsessive fan of rock music. Of course, that was until he turned 19, when he enlisted in the U.S. Army in search of his purpose in life.

According to his own tale, his poor academic performance and lack of interest in other disciplines led him to join the navy, where he would love his profession shortly after. At first, he and a group of friends joined up to opt for a different alternative to the one they had, move forward from the stalemate, and be able to travel the world, but in his case, he ended up in love with this world.

In fact, a short time after entering military service, he was involved in the Gulf War, which consisted of the Iraqi occupation of Kuwait and its subsequent liberation by a US military coalition. During those days, Raúl realized that he was into something greater than himself and that the shallowing mindset with which he chose that life could turn into something bigger.

So, the then-soldier dedicated himself to doing his work as good as possible, bringing with it rewards like the opportunity to go to college, become an officer, receive medals, and much more.

Introduction to salsa

After three or four months of enlisting, he started to feel a wave of nostalgia for his country. He wanted to see his family and missed the music and food of his homeland. Then his sister sent him a package with two cassettes, one by Frankie Ruiz and the other by Eddie Santiago, which he says changed his life completely. He used to listen to them on old-fashioned players with headsets while cleaning the boat or doing the rest of his other assigned tasks.

Raúl Eliza in his uniform — Raúl Eliza in his service dress uniform

Subsequently, his brothers sent him cassettes by La Fania, Alex D’ Castro, Gilberto Santa Rosa, Cano Estremera, and many others. This made him reconnect with his roots and realize that he wanted a career in music at some point, which he would end up doing years later.

Raúl’s role as the United States representative for the Supreme Headquarters Allied Powers Europe

As the end of his military career approached, Raúl was designated as the United States representative for the Supreme Headquarters Allied Powers Europe (military wing of NATO) during President Donald Trump’s first term.

This was a tough stage of his service, as the president had a lot of run-ins with other member countries due to the excessive economic and armament burden borne solely by the United States. For this reason, every time he made some sort of announcement about that, Raúl received thousand calls from representatives of other countries asking him for explanations. He had his own office and received orders directly from the Pentagon.

Thanks to his position, he had a lot of freedom, so he always played salsa music in the background, and when his officers got into his office, they laughed and danced along with the tunes Raúl was listening to at that moment. Everyone knew that when he was in charge, there was always salsa music playing in the room.

Raúl in front of a tank — Raúl Eliza in front of an army tank while on duty

The beginning of his musical career

Finally in 2018, Raúl retired from military service, but already in 2017, he was making arrangements to devote himself to music once his duty with the army had been fulfilled. Specifically, he was in talks with Puerto Rican artists who were sending him samples and demos based on original songs that he had previously sent them. He was also writing his own lyrics and taking bass lessons to get ready for the future.

Once in Puerto Rico in 2018, he released his first single with his orchestra Conciencia Clásica, which is so named because his music was intended to raise awareness to his fans on social issues such as war, the injury suffered by the civilian population during periods of armed conflict, post-traumatic stress in soldiers, and racism, to name a few.

Artists he has collaborated with

Throughout his short career, Raúl has been blessed to count on the support and collaboration of music greats like Andy Montañez, Willito Otero, Jerry Medina, Carlos Esteban Fonseca, Medina Carrión, among others. While it is true that they all had much to contribute to the Puerto Rican artist at the level of knowledge, Montañez wrote him a song he dedicated to his Dominican wife called “Quisquellana,” which he is enormously thankful for.

He also has songs with Choco Orta and those already mentioned above. Raúl came into contact with these figures thanks to his music producer Manolo Navarro, who was the guy who introduced them to the project and managed to get them to collaborate.

Conciencia Clásica's third album — Cover of Conciencia Clásica’s third album ”Conciencia Clásica 3”

Salsa Latin Bar London

Europe / England / London

All the sound and flavors (not only food) in one incredible place! Salsa is a South American bar/restaurant/nightclub. The food menu is a delicious selection of Latin infused dishes with something to suit everyone and our cocktail menu has a fantastic selection of classic and specialty cocktails. It is available for private hire everyday of the week and we can arrange food, drink and entertainment packages specific to your party needs including DJs, the best Salsa music, dancers and more!

Salsa Latin Bar London - Photo1 — Salsa Latin Bar London – Photo1

Salsa Latin Bar London Address:

Salsa!, 96 Charing Cross Road, London, London, WC2H 0JG.

Opening Hours Salsa Cafe Mon-Sat 10.00-17.00pm.

Restaurant, Bar and Club Mon-Thu 17.00pm-02.00am Fri-Sat 17.00pm-03.00am Sunday 17.00pm-02.00am

Salsa Latin Bar London - Photo2 — Salsa Latin Bar London – Photo2

“Promesa de Reyes” from the pen of Yova Rodríguez “The Jibarito of Mayagüez in New York”

International Salsa Magazine, through salsagoogle.com, has the privilege and immense honor of presenting the most recent musical work titled “Promesa de Reyes” from the pen of the Puerto Rican singer-songwriter Yova Rodríguez “El Jibarito de Mayagüez.”

Promesa de Reyes de la pluma del Yova Rodríguez “El Jibarito de Mayagüez en New York”

The most recent track, titled “Promesa de Reyes,” is something I’ve wanted to do for a long time. I have to tell you that producing a Christmas production is a bit difficult because the season is so short, and it’s hard to develop the theme as it should be. But I was determined to do it because it’s a gift or tribute to the memory of my mother, Doña Delia Ruiz.

The inspiration for “Promesa de Reyes,” in reality, when you listen to the song, what you’ll realize is that it’s a narration. That is, in this track, I’m going to describe, from when I was a child, how I used to watch my mom carry out the process of her “Promesa de Reyes,” from the time they sent someone to cut the palm leaves to make the altar, until that altar with the Three Wise Men was completed, and the next day, well, we knew we had the party.

I’ve been incredibly lucky because the track was arranged by Leo Morales, originally from Colombia. It turns out that Leo is influenced—he learned to play the trombone and became a musician because of Willy Colón’s Asalto Navideño records. So, he told me that since then, he started studying the authentic, folk music of Puerto Rico to find out where Willy got those kinds of ideas. This is a very special track because we managed to include Puerto Rican danza (dance), Puerto Rican bomba (drumming and dance), and salsa.

It’s a track that gathers a lot of little things, and obviously, we added the music of the Puerto Rican countryside (música del campo). It starts with different rhythm changes, and you’ll hear one part that has Puerto Rican danza, another that has Puerto Rican bomba, and another that has salsa.

I sing and I wrote the song. On piano is Vicente Báez, the current pianist for Sonora Ponceña. On bass is Puri Matos, a master based in New York. He was recommended by Anthony Carrillo and has been doing all my projects with me for two years. Anthony Carrillo did all the percussion. On trumpet is Agustín Someillan from the Cuban National Sextet. The chorus singers are Nino Segerra, Danny Dávila, and Caneca Rosa. Manny Trinidad, recommended by Nino Segarra, played the Puerto Rican cuatro.

The recording studio was Nino Segarra’s. This is about the fourth or fifth track we’ve done there in his studio with Nino.

Nino, besides being a singer, is a professional teacher. He’s an expert who knows how to guide you, how to explain things the way they should be; he doesn’t pressure you; he lets you develop. In other words, I feel extremely comfortable working with Nino; the experience of working with Nino is very satisfying.

People tell me, “Yova, you’re crazy. You get on a plane just to go record a voice track,” and I tell them yes, for two reasons:

First, because I feel secure. And second, because I know I won’t fail with Nino, so the sacrifice is worth it. Recording with Nino was thanks to Herman Olivera, my compadre, who told me, “Look, Yova, I’ve been recording with Nino for two years, and I’m not recording with anyone else.” And look, I got on the plane, I did it, and now I have five productions with Nino Segarra.

Nino Segarra y Yova Rodriguez en Puerto Rico

Yova, the time in the studio to make the track is very important. Talk a little about that.

Look, Augusto, remember that depends on the type of musician you have there, right? There are musicians who are sight-readers of the first caliber.

These musicians tell you, “Send me the charts two days before,” they skim them. When they get to the studio, they’re done with their part in half an hour, 20 minutes, 15. But there are others who you have to take at a slower pace. For example, in Anthony’s case, Anthony told me, “Send me the demo, and I’ll listen to it.”

But Carrillo is from another planet. I send him his demo; he listens for two days beforehand. And he tells me, “Let’s go to the studio.”

And Anthony recorded flawlessly. Anthony didn’t take three hours to do four instruments; he did it in about two hours, and everything was excellent.

The track’s release? The video will be released on Friday, October 31st. The track will also be launched on radio stations that same Friday, confirmed in Venezuela, Colombia, Peru, Florida, and Puerto Rico.

Danny Dávila, Yova Rodriguez y Caneca Rosa

Yova, you brought in a Venezuelan graphic designer for this, your most recent track. How was it working with that graphic designer? The good thing about Victoria is that she listens, right? Sometimes you work with not only the graphic designer—it often happens even with the arrangers; I compare them. They do something, and you tell them, “No, wait, wait, that’s not what I want, this is.” “Oh, but no, I think that’s what should be.”

Victoria listens to you and works with what you ask for. The experience with her was excellent, and I hope it continues to happen many more times.

“Promesa de Reyes”

Piano: Vicente Báez

Bass: Puri Matos

Puerto Rican cuatro: Manny Trinidad

Conga: Anthony Carrillo

Bongó: Anthony Carrillo

Snare Drum (Redoble): Anthony Carrillo

Puerto Rican güiro: Anthony Carrilllo

Cuban güiro: Edwin Caneca Rosas

Trumpets: Agustín Someillan

Chorus: Nino Segarra, Edwin Caneca Rosas, Danny Dávila

Singer: Yova Rodríguez

Studios: Sonority in New Jersey (Recording of all Percussion). Engineers: Nino Segarra

Mix: Héctor Mora, HM

Producción Medellín Colombia

Arrangement: Leo Morales

Video Production: Jhonatan Chávez

Composition: Yova Rodríguez.

Graphic Designer: Victoria Rivas Rojas.

Also Read: Yova Rodríguez. The jibarito of Mayagüez

Ania Bartelmus from La Candela Flamenco talks about her performance at the Hispanic Heritage Celebration

For some time, Hispanic genres have attracted people from all over the world, who have been captivated by the rhythms and colors of our music and traditions. Such was the case of professional dancer and director of La Candela Flamenco Company, Ania Bartelmus, who despite her Polish roots, could not help but fall in love with these artistic expressions, prompting her to become one of the leading figures of flamenco in Atlanta, Georgia.

Ania was kind enough to take a few minutes out of her busy schedule to talk exclusively with International Salsa Magazine and treat some issues related to her beginnings and current career.

Dancer Ania Bartelmus performing live — Dancer Ania Bartelmus ”La Candela” performing live with Dave Holland and Juan Solas Machado in the background

How Ania’s interest in flamenco and Latin jazz was born

Although Ania was not born into a family of musicians or dancers, she has always been drawn to art and wanted to pursue one of its many branches as an adult. She started taking dance classes in different styles, including ballet, ballroom dancing, contemporary dance, and a little flamenco.

At that time, at 18 years old, the young woman recalls attending a flamenco show by Spanish composer and guitarist Paco Peña in her hometown. She was so fascinated by the musician’s performance that she wanted to focus a little more on that genre and, if possible, manage to professionalize.

Then, her dance classes began to fully focus on flamenco and at much more advanced levels than before. This appeared insufficient to her, so she decided to live in Seville, Spain, for a few years to learn directly from the source.

La Rubia de La Candela

Ania was fortunate enough to have great teachers who turned her into the professional she is today and one of them was Curro Fernández, who affectionately nicknamed her “La Rubia de La Candela” when she was his student. During her first year in Seville, the dancer enrolled in the school of Esperanza Fernández and Miguel Vargas, the first being her singing teacher.

Esperanza was originally Ania’s teacher, but she was constantly touring and could not always attend the scheduled classes. Therefore, it was her father, Curro Fernández, who took her place and taught the classes instead of her, which made him some kind of father and mentor for Ania and the rest of her classmates. His knowledge and good humor made him one of the best references for the girl on the way she had to go.

Ania posing — Dancer Ania Bartelmus posing for the camera

Creation of La Candela Flamenco

In 2014, Ania officially started her company, which initially received the name Ania Flamenco, but she later renamed it La Candela Flamenco in order to give more importance to Ania’s stage name.

At the beginning, the company was seeking to present Spain’s traditional flamenco, but this became a tough task to pull off in the United States, as many of the best flamenco singers are not based there. So Ania decided to change her strategy and opted for a more Latinized flamenco, since most of her musicians come from Latin countries and a large part of the public feels a much stronger connection to Latin genres than to traditional flamenco.

On this subject, he also said: “We continue to respect the main rules of traditional flamenco, but we do not include flamenco singers because of the difficulty in finding them in the city. Our shows focus on other flamenco elements where we can best showcase the tradition’s richness.”

Current members of La Candela Flamenco Latin Band

La Candela Flamenco Latin Band is the company’s main group and is made up of a wide variety of famous musicians, one of them being Venezuelan guitarist José Chirinos, who joined the band in 2018 and contributed greatly to expanding the company’s horizons thanks to his background and the rhythms he brought from his homeland.

Thanks to Jose, Ania met Cuban percussionist Juan Pablo Solas Machado, who brought a lot of experience in flamenco, having been part of a company that toured the world with a Cuba’s flamencoised repertoire. The other percussionist who more recently joined is American Dave Holland, providing great knowledge about rhythms from around the world and serving as a connection between the Latin and the Anglo-Saxon souls for the rest of his bandmates.

We also cannot fail to mention Venezuelan pianist José Manuel García, one of last year’s great additions to the team along with fellow pianist Tony Castillo.

Finally, we also have Bulgarian flutist Teodora Stoyanova, whom Ania met through Jerry Fields, the percussionist with whom she started the company in 2014.

Ania and the rest of the musicians — From left to right: Cuban percussionist Juan Solas Machado, Bulgarian flutist Teodora Stoyanova, Mexican guitarist Ricardo Sánchez “Ricardito”, dancer Ania Bartelmus, American multi-percussionist Dave Holland, and pianist Tony Castillo

Hispanic Heritage Celebration

One of the major events in which La Candela Flamenco Latin Band usually participates annually is the Hispanic Heritage Celebration, to be held on October 25 at the Emory Performing Arts Studio in New York. This will be the third time they have presented this show in Atlanta, although in previous years, the concerts were held at the Roswell Cultural Arts Center.

Ania was first contacted to participate in the event in 2023, as its organizers wanted a show that reflected flamenco in the context of Hispanic heritage. On that occasion, Jose Chirinos played a leading role in the concert, while for the second edition, La Candela Flamenco Band featured the great talent of Mexican composer and guitarist Ricardito Sánchez and the aforementioned Tony Castillo. All of these musicians helped La Candela Flamenco to become more diverse and expand much more into Latin jazz and other rhythms of this type.

Thanks to the great job done by the team, for the second edition of the Hispanic Heritage Celebration, Ania noticed much more interest in the band’s performance than the previous year, and thanks to past experience, the next show worked best.

For the third edition, in which the talented dancer and her group will perform once again, International Salsa Magazine wishes them all the best and we have no doubt that everything will turn out in the best possible way.