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Search Results for: Celia Cruz

Isidro Infante is one of the most successful producers and arrangers in the history of Salsa

Born August 12, 1952, San Juan, Puerto Rico) is a professional pianist, arranger, composer and music producer, working in genres such as Classical Music, Rock, Pop Rock, Latin Ballad, Rock in Spanish, Salsa, Latin Jazz etc.

Isidro Infante is one of the most successful producers and arrangers in the history of Salsa
Isidro Infante is one of the most successful producers and arrangers in the history of Salsa

In addition, he has 5 awards and 47 Grammy nominations and several Billboard projects, Lo Nuestro Awards and Ace & Paoli Awards.

His parents were Dr. Isidoro Infante and Carmen Santiago.

From a young age Isidro was influenced by listening to his father play the violin, getting involved with music at age 14 when he participated in a band that played songs by Santana and Chicago.

At the age of 15 he formed his band “Carpe Diem” (Live Life), a Rock/Salsa group that played Rock’n’Roll, Pop, Salsa and included Tommy Villarini on trumpet, Cuto Soto on trombone and guitarist Manolo Sastre.

With this band Isidro wrote his first arrangement “Tiempo De Ti”.

Two years later, Infante was in charge of the background music for Myrta Silva’s television show.

After taking private piano lessons with the famous pianist Carmen Socorro Duclerc, he studied at the Conservatory of Music of Puerto Rico and at the University of Puerto Rico, obtaining bachelor’s degrees in music and chemistry.

Although he was inclined towards medicine because it was his father’s profession, he decided to delve into music and graduated in composition and arrangements at Temple University in Philadelphia in the late 1970s.

In 1995, Isidro Infante and ‘La Élite’ signed a contract with RMM Records as an exclusive artist. Isidro also signed as A&R director for RMM records.

With him he gained experience, quality and evident success in his productions for the label. His work with La India earned him double platinum sales and a Grammy nomination for their album “Sobre El Fuego.”

Within just four years of its founding, La Élite became a dominant force in the Salsa music industry. The band’s first release earned a gold record as well as awards from AS, Paoli and Diplo.

Isidro Infante He also has 5 Grammy awards and 47 nominations and several Billboard projects, Lo Nuestro Awards and Ace & Paoli Awards.
Isidro Infante He also has 5 Grammy awards and 47 nominations and several Billboard projects, Lo Nuestro Awards and Ace & Paoli Awards.

The hit songs “Que Tengo de Ti,” “Nave de Papel,” “Ganas” and “Has Quedado Retratada” all topped the Tropical Salsa charts.

On Isidro Infante y La Élite II, the group’s second production, Isidro added vocalist Maggie Ramos. This helped him create an album with an exceptional variety of music.

Songs like “Quítame ese Hombre” and “Santo Militar y Montuno” made Isidro Infante a favorite of many.

Along with Louie Ramírez, Infante was credited as one of the creators and pioneers in the Salsa movement. Romantic Salsa.

In 1998, his production “Licencia Para Engañar” was released, which was the result of his creativity and flexibility as a musician. In his orchestra, Isidro Infante y La Élite, Jennifer Jiménez and Guillermo Duval participate as vocalists.

In his first album “Secretos”, Kevin Ceballo made his debut as a soloist in “Licencia Para Engañar”, produced by Isidro Infante.

His work as a producer earned his album “India’s Sola” a Grammy nomination. Venezuelan Oscar D’León also received a nomination for “La Fórmula Original” which Isidro also produced.

Isidro’s commitment to everything related to the Latin community prompted him to produce the event “Canto Para La Guaira”.

The concert was held with the purpose of raising funds for the victims of the disaster that affected thousands in Venezuela and thus “Poliedro de Caracas” has been filled to full capacity.

Among the RMM artists who performed were Kevin Ceballo, Ray Sepúlveda, Cheo Feliciano, Tito Nieves, Roberto Avellanet, Michael Stuart and Tony Vega.

In 1981, Ramírez and Infante were approached with the idea of ​​producing an album of famous ballads with Salsa arrangements.

Both found the project interesting and ambitious, so they accepted the challenge. Isidro added his experience in the field of ballads, acquired through his work with José Luis Rodríguez, Camilo Sesto and Yolandita Monge, to Ramírez’s knowledge of Latin jazz.

The result was “Noche Caliente”, the first album in the genre to sell over a million copies.

Memories at El Corso Night Club in New York City with my friend and mentor, Master Louie Ramirez, producer, arranger, vibraphonist, timpanist, marimba player
Memories at El Corso Night Club in New York City with my friend and mentor, Master Louie Ramirez, producer, arranger, vibraphonist, timpanist, marimba player

Isidro Infante is one of the most sought-after arrangers in Salsa.

Venturing into a genre other than salsa, he also participated in Willennium, Will Smith’s most recent recording where Isidro played piano and keyboards.

Isidro Infante was working with artists such as Stevie Wonder, Herb Alpert, Gloria Estefan, Dizzy Gillespie, Dionne Warwick, Patty La Belle, Will Smith, Wyclef Jean, Clark Terry, Jon Anderson & Yes, Vangellis, Sheila E., Tito Puente, Celia Cruz, Machito, Marc Anthony, La India, Fania All-Stars, Oscar D’Leon, Hector Lavoe, Willie Colon, Larry Harlow, Roberto Roena, Johnny Pacheco, Pete El Conde Rodriguez, Louie Ramirez, Ray De La Paz, Jose Alberto “El Canario”, Adalberto Santiago, Eddie Santiago, Lalo Rodriguez, Paquito Guzman, Marvin Santiago, Domingo Quinones, Camilo Azuquita, Kako, Rafael Cortijo, Ismael Rivera, Manny Manuel, Raul Marrero, Vitin Aviles, Papaito, Tony Vega, Puerto Rico All Stars, Ralphy Leavitt & La Selecta, The Latin Corporation, Jose Mangual Jr,Jr. Gonzalez, Ramon Rodriguez,Orquesta La Terrifica, German Olivera, Wichy Camacho, Johnny Ventura, Sergio Vargas, Cuco Valoy, Ramon Orlando, Los Hermanos Rosario, Los Niches, Los Fabulosos Cadillacs, Little Louie Vega, Robert Avellanet, Michael Stuart, Yanko, Kevin Ceballo Danny Rivera, Sophy, Mirta Silva, Ivy Queen, Tego Calderon, Mickey Perfecto, TNT and many more.

Among his compositions are “Viejo Pachanguero”, “Vicio de Quererte”, “Esa Niña” etc.

With more than 2,500 arrangements in his resume, Isidro is one of the most successful producers and arrangers in the history of Salsa.

Isidro Infante has been working for major record labels such as Sony BMG (Epic, Sony Discos, Sony International, etc.), Universal EMI Capitol TH Records Salsa International Velvet (Venezuela), Co Discos (Colombia), J&N Records, Univision Poligram, Luna Records Fonovisa, Sono Tone, Caiman Records, Faisán Records, GB Records, Ibero- Records, Salsoul Records and many more.

Isidro Infante produced the Special for Banco Popular 2010: Truibuto Al Gran Combo on CD & DVD which achieved platinum sales.

The project included the participation of El Gran Combo, Ismael Miranda, La India, José Alberto, Isaac Delgado, Michael Stuart, Domingo Quiñones, NG2, Luisito Carrión, Sammy García and El Sabor de Puerto Rico.

He was sharing the Fania All-Stars as musical director with maestro Johnny Pacheco in several concerts throughout Latin America and was involved in musical projects with the Mexican singer-songwriter Juan Gabriel.

In 2010, Isidro Infante and Iván Joy established the new company Artist System Inc. which is in collaboration with Diamond Music and has gained important positions in the market of digital production and promotion and also has a lot of experience in the creation and management of digital content.

Con India y La Cantante cubana, Laritza Bacallao
Con India y La Cantante cubana, Laritza Bacallao

The company is working with such artists as Isidro Infante, Lucecita Benítez “La Voz Nacional De Puerto Rico”, Lunna, Lourdes Robles, Conjunto Canayón, Сorporación Latina, Manolo Lezcano, Lou Briel, Jowell & Randy, Arcángel, Tego Calderón, Jadiel, Endo, Guelo Star, Kastrofobia, Los Metalicoz and many more.

Awards

5-time Grammy winner

47 Grammy nominations and several Billboard projects

Premios Lo Nuestro and Ace & Paoli Awards.

Also Read: Ezequiel Lino Frías Gómez was an excellent musician, pianist, arranger and composer.

Source and Collaboration: Marino de Jesus (1588) from Salsa History of the Dominican Republic

Omar Ledezma Jr. and Pacific Mambo on tour in Europe

We had several occasions to talk with Venezuelan singer and percussionist Omar Ledezma Jr. because he always has interesting things to say about his projects and tours, and this time it was no exception.   

Recently, the artist along with the rest of Pacific Mambo Orchestra were doing a small tour in Europe, more specifically in France and Italy, and we wanted to know all he could tell us about these performances, most notably the great musical event Tempo Latino, which is held every year in Vic-Fezensac, France.   

Omar at the festival
Omar Ledezma Jr. at the Umbria Jazz Festival in Peruvia, Italy

Pacific Mambo in Italy   

Something interesting about this year is that Pacific Mambo not only went to Tempo Latino, but they also had a few shows in Italy prior to the festival. Before that, they played in one of the most important events of jazz and music in general which was the Umbria Jazz Festival that took place in Peruvia, where they had the opportunity to play after the impeccable performance by Brazilian singer and guitarist Djavan.    

He also describes this concert as a great experience and a great opportunity to continue to demonstrate their talent to audiences that had never heard them before, so they enjoyed it and took full advantage of it.   

Later, they had another performance in the city of Palermo, where they were accompanied by the Palermo Brass Orchestra. Omar says that this combination was spectacular and that the music sounded incredible with the brass in the background, to the extent that they spoke to the group and several of the musicians accompanied them to France to play with them at Tempo Latino as well.  

Pacific Mambo at Tempo Latino one more year   

Omar explained to us that he does not handle the details of the contact to Pacific Mambo to attend Tempo Latino again, but he did tell us that the singer of the group, Cristel Durandi, was the godmother of the festival, which was a real honor for all its members and they were very gratefulfor that. It can now be said that there is an important connection between the orchestra and the organization of the event for future editions.   

He told us that there is nothing particularly different than previous years and that, in his case, he felt he was treated like family by the organizers and the other musicians with whom they had the opportunity to talk to. The ones with whom they shared the most were Latin jazz trumpeter Maite Hontelé and the guys from La Orquesta La 33, who had their own performances on that stage that has seen so many Latin talents shine over the years.   

Pacific Mambo in Palermo
Pacific Mambo Orchestra rehearsing at The Royal Theater of Saint Cecilia in Palermo, Italy

On Saturday 27 July, it was finally their turn after Maite played with her new orchestra of young musicians, which was preparing the audience for them when they had to delight the audience with the best of their repertoire.   

We are always happy to be able to bring our music to the people of France and the world  in general because, as always, there were people from all over the world who traveled just to attend the festival. It was very nice to be able to play there again and soak up so much energy. Whenever we go, we always feel at home” said Omar about Tempo Latino.   

General details of the tour 

Omar’s tour with Pacific Mambo was conducted entirely in Italy and France. As mentioned previously, the guys had never played in Italy before, so this was something very special for them, since the people they met had excellent receptivity to their music and the organization of these concerts offered them all the support they needed in the technical, administrative and hotel part.    

The first place they visited was the city of Peruvia, Italy, where they participated in the Umbria Jazz Festival. From there, they moved to Palermo, Sicily, where they had their second performance, and finally, they flew to France for Tempo Latino.   

Regarding the accommodation in France, the artist told us that he and his orchestra fellows stayed in a hotel in the town of Auch, a place they had never been to before and which was about 25 to 30 minutes by bus from Vic-Fezensac. Omar highlighted the spectacular view they enjoyed on their journey and all the fields of vineyards and crops they had the opportunity to observe.   

Omar and Maite
Musician Maite Hontelé and Omar Ledezma Jr.

Upcoming performances 

As for the next Tempo Latino edition, it is still too early to know if Pacific Mambo will participate again in the festival, so those conversations with the group to go to France next year remain to be seen.   

However, the musician could confirm that they will have a local performance in September. He also informed us that they will have a concert at Yoshi`s the first weekend of next year, which is already a tradition for the band every year.  

For the time being, the band will use these months to refresh their repertoire, create new music and prepare for what is to come in 2025. 

Read also: Yari More Latin Band, the orchestra that accompanied Celia Cruz 

Nanette Hernández promotes the bomba and plena in New Jersey

We know that the most of our Latin countries have historically become known for genres such as salsa, merengue, bachata and more recently reggaeton and trap. However, the popularity of the aforementioned genres made us leave aside other more local rhythms that also deserve exposure.    

On this occasion, we wanted to talk about the bomba and plena, so we resolved to interview Nanette Hernandez, who is one of its main proponents here in the United States, more specifically in New Jersey.   

This is Nanette
This is Nanette Hernández, who is a great promoter of the bomba and plena

 

How Nanette became interested in the bomba and the plena 

Nanette began by telling us that her interest in music was born thanks to her parents, who are Puerto Rican and moved to the United States, Pennsylvania, during the 1950s to continue their life in this new country. However, his home was built based on Puerto Rican culture and, of course, that included language and music. Her father had an ensemble that played jibaro music and Nanette grew up watching this, so this musical environment was always very familiar to her.   

As she grew up, Nanette also became very interested in dancing and discovered that she really liked salsa when she was just a teenager. She remembers listening to Celia Cruz, Johnny Pacheco, El Combo de Puerto Rico and many of the most popular groups and musicians of the time, who also inspired her to keep dancing. She felt that she was encouraged just by dancing, so she continued to do so over the years, but not professionally.   

After marrying Juan Cartagena and seeing that she and her husband shared a taste for Latin music, they began to frequent places where Puerto Rican music groups performed. That is how they were in a show of the dance and drum ensemble ”Los Pleneros de la 21”. They were so fascinated by what they saw and heard that both Nanette and Juan began to study the plena and bomba because they wanted to know everything about these rhythms. Their interest was such that they were even in contact and consistently et with the Cepeda family, which is a cultural institution with many years of experience in everything to do with the bomba and plena.   

She also mentions that Roberto Cepeda, part of the aforementioned family, was very important in her decision to devote herself to promoting the bomba and plena and feels that he saw something in her that even herself was not able to see, so she decided to search for expert teachers in these genres to become more professional in the dancing and instrumental part in order to be able to teach them to others.   

Nanette dancing
Nanette dancing bomba and plena

Differences between the bomba and plena  

When we asked Nanette about the differences between the bomba and plena, she made it very clear that people often think that they are almost the same, but they are not. They are extremely different and have many differences from each other.   

In the case of the bomba, it has re than 400 years of existence and originated in Africa. The genre arrived in America along with the slaves who were brought to the New Continent and the new inhabitants of these lands brought their improvised instruments with them such as the so-called ”barrels”, which have a great resemblance to drums. They are often accompanied by maracas.    

In the case of the plena, this rhythm uses the pandero, the güiro and other smaller hand instruments with which they make a completely different sound from the bomba. To complement what Nanette told us, we can also say that the plena is believed to originate in Ponce, Puerto Rico, and its lyrics are very focused on comedy, activism and denunciation. In addition, it is also seen as a very peculiar mix between African and European music. 

Another difference between the bomba and plena is that, in the bomba, it is the dancer who leads and guides the musicians, while in plena the opposite happens. These genres are very different from each other, but that does not change the fact that both complement each other perfectly well in any show or class.   

Nanette next to her husband Juan Cartagena, Segunda Quimbamba's founder 
Nanette next to her husband Juan Cartagena, Segunda Quimbamba’s founder

How Segunda Quimbamba came about    

Segunda Quimbamba is a project initiated in 1989 by Juan Cartagena, Nanette’s husband, which was born as a result of the couple’s interest in promoting two of the most important ancestral rhythms from Puerto Rico and preserving the most important musical traditions on the Island of Enchantent, such as the ”parrandas”. A few years later, they began introducing the bomba and plena until they became the center of the project. 

In 1997, Nanette and Juan founded the Segunda Quimbamba Folkloric Center, which is a non-profit arts organization that seeks to promote the bomba and plena in New Jersey and the rest of the United States so that those interested can learn more about Puerto Rican music and culture in general. The organization also seeks to offer music and dance workshops at solidarity prices and even for free at times.   

Nanette and Juan have been invited to participate in numerous events and have been recognized for the role they have played in promoting Latin music, especially that of Puerto Rico. For example, in 2023, The New Jersey State Council of The Arts recognized the couple with the New Jersey Heritage Fellowship Award in honor of what they have accomplished with this wonderful and ambitious musical project. 

Read also: Edwin Ortiz y La Mafía del Guaguancó is present in ISM 

Yes, I speak the ancient African Lucumi toungue: The second language of salsa

Many Latin Americans have left the name of their culture very high around the world, making people from other nationalities and even continents feel fascinated by these elements and end up adopting them as their own. Such is the case of Nigerian Oluwakemi Odusnya, better known as Kemi, who has been kind enough to share with us a little of her story, her knowledge of the Lucumi language and her relationship with Latin music.   

people practicing Yoruba
A group of people practicing the Yoruba religion

Kemi’s coming to the United States   

Kemi tells us that she was born in Nigeria, but moved to the United States when she turned 18 in search of a better future for herself. That was more than 10 years ago, so the young woman already had a good idea of how things are handled in her country of residence.   

Taking advantage that this is the land of opportunity, she studied computer science and graduated as a software engineer, the profession she is in now.   

Additionally, she discovered other passions and hobbies such as Latin music and dancing, especially tango, but we will talk about that a little later on.   

In his country of origin, he learned to speak English, which is the official language of Nigeria, and Lucumi, which we will talk about in the next section.   

Lucumi and its relationship with Latin music   

After talking a little bit about her personal life, Kemi went on to explain what the Lucumi language was and how it was perceived today. Contrary to what many online sources might say on the subject, the Nigerian explained that Lucumi and Yoruba were pretty much the same thing, but with a different name.   

The group of people who spoke Locumi are no longer called that way because many Nigerians have moved to other countries, so there are other terms to define them today.  

Kemi moved on by explaining that, in her country, there are about 300 languages in general, but the official one is English. This in order that the speakers of the other languages can communicate with each other without any problem. Among these native languages, we can mention the ”Pidgin English” which is the result of mixing English with elements from local languages.   

In the specific place Kemi grew up, villagers speak Yoruba, which was formerly known as Lucumi. The name change of the language and many terms used in it have been the direct reault of the immigration of many Nigerians to other countries, especially to the West.    

In Kemi’s particular case, she was pleasantly surprised to discover the lyrics of Celia Cruz and to find many of the words of her own Lucumi language.    

Yoruba dancing
Yoruba dancing and singing in Cuba

Lucumi and Latin music 

For Kemi, the relationship between Lucumi and a part of Latin music is more than evident. Something that particularly caught his attention was that several songs by Cuban artists constantly made reference to the Yoruba divinities: Oshun, Yemayá, Changó, Elegguá, Oggun, Oyá and Obbatalá.   

”For me it was very impressive to see the extent of our culture, since there are many Africans who have had to leave their lands in search of a better place to live, but they do not want to distance themselves emotionally from their country. On the contrary, they want to be as connected as best they can to their country and Latin music, specifically Cuban music, is an excellent tool to stay bonded to their roots” said Kemi on the subject.   

”Many just like me who have come to this country find in Latin music and dance a way to stay connected to our traditions. Sometimes, even we feel that we and Latinos have the same ancestors,” Kemi says with a laugh.   

How new generations perceive Yoruba culture and its elements   

Something Kemi pointed out is that the new Nigerian generations no longer perceive Yoruba culture in the same way. In fact, a large portion of the immigration from the African country no longer feels a real connection with the customs of their own country because they became ”westernized” in some way, especially the younger part.  

Another important detail highlighted by Kemi is that, in today’s Nigeria, Santeria and other religions like that have begun to be perceived as dark, so many people no longer feel comfortable practicing these cults. In fact, there has been a rise of Christianity and Islam in the country, so not a few locals ended up designing their own ritual by mixing these religions with Yoruba culture so that the latter is not seen as impure.   

Those who practice the Yoruba religion in Nigeria are aware that their worship is a mixture of Yoruba culture and Christianity, but they can not say it openly because it looks bad,” Kemi says about this.   

To close, Kemi also said that she is neither a Santera nor a practitioner of any religion. Her family is Muslim and she grew up adhering to Islam, but that changed when she moved to the United States. Today, she has a great deal of respect for these aspects of the Yoruba religion, but does not perform any of these practices.  

Kemi in our interview
Kemi during our interview via Zoom

Kemi’s love for tango 

Kemi has a great love for tango, to the point that she practices it two or three times a week for entertainment and physical activity. 

Initially, Kemi enjoyed dancing salsa because it reminded her so much of the music of her homeland and Yoruba culture, but after some health complications on her hips, she had to opt for something slower and calmer. That’s when she started to try tango and ended up liking it very much. 

After the pandemic, she found that there was a dance academy near he rhome, which motivated her to dance tango to the point where these lessons have become a very important part of her life. She also sees dancing as a way to connect with others and be on the same page.   

Read also: Patrón Latin Rhythms manager talks about the band and its plans 

Some events of Robby Ruiz and Bobby Valentin’s in USA

North America / USA

Robby Ruiz Launches his Bachata Single “In my feelings” 

The moment´s revelation of Tropical Music brings a theme that will vibrate the deepest emotions

Para ser ubicado en: South – South Atlantic – Florida- Miami

Robby Ruíz is the newest EQS Music´s young artist, and “In My Feelings” is his first song and marks his debut as a Bachata revelation singer. This single is an original cover track by Canadian singer, Drake. The theme of this song is about relationships and how the the main character of the story finds himself in a power struggle with his feelings. “In My Feelings” from Robby Ruíz is an amazing Bachata Remix.

Robby Ruiz
Robby Ruiz

Release Date: July 20th, 2018

Video: https://www.youtube.com/watch?v=py6x_Pa7HCY

 

Bobby Valentin’s new album “Mind of a master” is already here!

An Authentic Work of Art to Collect

To be located in: NORTHEAST – MIDDLE ATLANTIC – NEW YORK

Bobby Valentin
Bobby Valentin

The new Latin Jazz Album “Mind of a Master” by Bobby Valentin & The LJ’s is the current sensation of the Latin musical Market containing important collaborations of international renowned figures in 11 tracks. Since its release this recording has marked a precedent with hundreds of unloads in four months by the world fans that support it and you will be able also to be part of that, by downloading “MIND OF A MASTER” in all digital platforms!!!

Release Date: April 14th, 2018

Credits:
Bobby Valentin Arrangements & Bass
Eliut Cintron Trombone
Angie Machado Trumpet
Ángel Luis Torres Alto – Sax
Eduardo Zayas Piano
David Marcano Battery
Javier Oquendo Congas
Special Guests:  
Iván renta Tenor – Saxo
José Nelson Ramírez Hammond Organ
Orlando Santiago String Sets
Tracks:
1. De Nuevo a la Carga 7.El Cumbanchero
2. Latin Gravy 8.Mellow Funk
3.Orocoa 9. Endless Love
4.Smooth Ride 10.Freedom
5.Blast Off 11. God Bless the Child
6. Coco Seco  

 

“Thanks to all the media and the public for the support they have given me in my new Latin Jazz CD, Mind of a Master”. Bobby Valentin

 

Roberto Valentin, better known as Bobby Valentin, was born on June 9th, 1941 in Orocovis – Puerto Rico. His father taught him to play the guitar at a young age. When he was 11 years old, he participated in a local talent contest with a trio that he had formed. He played the guitar and sang for the trio and they won the first place prize. In 1963, Valentin joined Tito Rodriguez and traveled twice with Tito’s orchestra to Venezuela. He also made musical arrangements for Tito and at times for Charlie Palmieri, Joe Quijano, Willie Rosario, and Ray Barretto.

Bobby was also the musical arranger for the Fania All Stars, and is featured in a live recording of the conglomerate’s song “Descarga Fania” (which he also wrote) playing a bass guitar solo. In 1975, He left Fania and founded his own record label “Bronco Records” and released the album “Va a la Carcel” Vol 1 and Vol 2, recorded “live” at “El Oso Blanco”, Puerto Rico’s oldest state penitentiary.

During the years Valentin has been featured in recordings (and occasional live performances) by Larry Harlow, Ismael Miranda, Roberto Roena, Cheo Feliciano and the always remembered, Celia Cruz.

For more information contact him through this social channel: https://www.facebook.com/Bobby-Valentin-660486604066057/ or visit him in his official webpage: http://broncorecordsinc.com/

 

Video: https://www.facebook.com/660486604066057/videos/1325583834222994/

 

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.