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Tommy Olivencia Jr’s career and support for the salsa museum

Inherited talent

The salsa museum has received several of the greatest artists and their families, who have donated valuable objects related to their careers. Today, it was the turn of Ángel Tomás Olivencia Rodríguez, who is artistically known as Tommy Olivencia Jr.

Tommy Olivencia Jr. is a percussionist and timbalero born on March 19, 1969 and is the son of the famous Puerto Rican musical icon and director of the Primerísima Orchestra Tommy Olivencia, from whom he inherited his great talent and has left his family’s name very high.

Tommy Olivencia Jr., son of maestro Tommy Olivencia

Planté bandera de nuevo

Eager to find his own way and make his own name in the industry, the artist made his debut with the recording ”Planté bandera de nuevo”, which was carried out in his native country and presents a total of nine tracks, some of them created by composer and percussionist Jerry Ferrao.

A very important fact during this period is that the timbalero made his official debut for AJ Records, Inc. in the framework of the 40th anniversary of Tommy Olivencia Y Su Orquesta at the beginning of this millennium, making this event even more special.

It is also important to highlight that this colorful musical work included the participation of figures such as Luis ”Perico” Ortiz. Máximo Torres, Tito Rivera, Pedro Bermúdez and many others. All these big talents made it possible for Tommy Olivencia Jr.’s first step as an artist to be on the right foot.

After Tommy Olivencia’s death

Once the incomparable Tommy Olivencia passed away, his son took the lead on the Primerísima Orchestra, which represented a great professional challenge for his career considering that many of his father’s hits are already salsa classics worldwide.

Tommy Olivencia Jr. next to Lalo Rodríguez

At the beginning, ”Tomito”, as he is also affectionately known, wanted to keep alive his father’s legacy with his most famous songs such as ”El Son Cubano”, ”Trucutú” or ”Doroteo”. However, there came a point where Olivencia and the rest of the members of La Primerísima had to get to work with new songs to join the previous hits.

When asked about these changes he had to make, he said that he has always worked on his father’s original repertoire, since the audience always asks for those songs in his performances. However, he says he is very happy to be able to contribute his grain of sand with the song ”Mi Querido Viejo”, which was dedicated to Tommy Olivencia senior and of which he is proud for the strng impact that it has had.

Something that made him very happy is that he was finally able to record his first video clip with the orchestra and other great artists such as Gilberto Santa Rosa, Lalo Rodriguez, Sammy Gonzalez, among others.

Although he feels quite pleased to be able to continue with the steps taken his father, he is very proud to offer completely new songs to join the already prolific repertoire of La Primerísima. Among the new songs are ”Un Legendario de Pueblo” and ”Evelio”.

Tommy Olivencia Jr. at the Spanish Harlem Salsa Museum

As well as a good number of other stars and their families, we were fortunate to enjoy the pleasant presence of Tommy Olivencia Jr. at the Spanish Harlem Salsa Museum, where he and the president of the institution, Johnny Cruz, had a nice chat and walk around the facilities of the place.

At these visits, it is very common for visitors to make donations to contribute to the extensive collection that the museum has to present and this was no exception. ”Tomito” donated a suit and the güiro of maestro Tommy Olivencia that whosoever visits the museum has the opportunity to appreciate some of the elements that his father used during his career.

From this space, we really thank his visit and his contributions and we wish him the greatest success in all the projects he undertakes both professionally and personally, especially what has to do with music.

By Johnny Cruz, ISM Correspondent, New York, New York City

Sony Music’s new talent, Luis Figueroa, is unstoppable…And, he is a salsa singer

The singer and songwriter of Puerto Rican descent, Luis Figueroa, is one of Sony Music’s most recent acquisitions. Most recently… La Luz is now available on all digital platforms. Listen to it HERE.

Imparable el nuevo talento de Sony Music, Luis Figueroa

He is not new to the music scene. He brings experience from other sounds and has been nominated twice for a Latin Grammy. For Luis Figueroa, the recently signed Sony Music talent, success in the salsa sound is already assured.

Proof of this is that he has already performed on the most important salsa stage in the world, during the 39th edition of the National Salsa Day at the Hiram Bithorn Stadium in San Juan, Puerto Rico. The salsa public is betting on him, and Sony Music seems to know it.

He says he has not come to the salsa scene to change anything. He claims “to have come to make a new chapter in what salsa is and to leave my essence within what inspired me and motivated me to be a salsa artist…Learning from the pioneers, who also had resistance in their time. In spite of that, salsa erotica and salsa romántica came to stay.”

He started early on and decided to combine his academic and artistic work. From his academic application, he approached music as a business, which is very encouraging for the tropical genres.

El cantante y compositor de ascendencia boricua, Luis Figueroa

Luis confesses that it was always clear to him that he “was not going to be just another one of the horrendous stories that have been heard about the contractual environment”.

For the singer and composer it was “extremely important to know the business side of the music business, to know the contractual aspect and to protect my copyrights”.

Luis is an artist with his sights set high and his feet on the ground. He is a humanistic and transparent person, allowing the positive in every story to prevail. He has been very judicious in applying the advice that more experienced artists offer him in good faith.

He recalls that when he was barely eight or nine years old, Gilberto Santa Rosa told him, “you have to keep studying because we are tired of brute singers, you know?” Luis took that statement almost as an instruction. Eventually, he managed to get accepted into Berklee College of Music, from where he graduated with a concentration in Song Writing and Music Business.

As soon as he finished college, the invitations and requests from different producers began.

He came to Sony Music through Magnus with Marc Anthony’s endorsement, but he was polishing his songwriting skills with the band Magic. He says he was not fluent in Spanish at the time. However, his mother always instilled in him the obligation he owed to himself to keep his mother tongue, Spanish, alive.

Although he learned the structure and mechanics of songwriting in Los Angeles trying to keep the focus on both languages, he didn’t feel the confidence with Spanish that he had with English.

Nevertheless, his development as a songwriter flowed. Before signing with Sony Music, in 2018, he had the opportunity to position a single with Sebastian Yatra, spreading nothing more and nothing less than the urban pop hit, Por perro, which is from his audit.

Luis Figueroa y Bella Martinez , Sony Music Latin

Today he reflects and understands that Por perro opened doors for him as a composer in both the American and Latin markets. Por perro has accumulated over 654 million views on YouTube and reached #16 on Billboard’s Latin Pop Songs chart. In addition, RIAA® certified it 4X-Platinum. And, the video went on to be nominated for Video of the Year at the 2019 HTV Heat Awards. Luis presented this single during Romeo Santos’ Golden Tour in stadiums throughout Latin America to sold-out crowds.

Says the artist, “We came to Sony at a time when we were not signed as a salsa artist. We were still finding our style, we wanted to go more on the urban pop side. We did songs for Janis and Sebastián Yatra and Manuel Turizo. I think from sharing with different songwriters on the Latin side I was able to develop more with my ideas and now I have the ability to be able to compose songs completely my own. It took me about four or five years to be able to generate that confidence to compose and to have the audacity to expose my inspiration.”

For Luis it was surprising that his interpretation of Hasta el sol de hoy was so well received. For a moment he thought he was going to hear something like: “you’re crazy, like this is not what we want you to do”, but it was precisely that song one of the bases of the bridge that managed to unite the urban aspect to salsa.

With that hit, which is already a salsa classic, Luis Figueroa made the transition that turned him into a trend. With that song he continued to be known and received massive support. With that song he gained more confidence, not only in the compositions he was creating, but also strengthened his career within the salsa sound. Luis has nourished himself from other genres, refreshing and enriching salsa.

Salsa fans have long been calling for new injections of talent and suggesting new nuances. Luis seems to have picked up on those ideas, sharing new energy gained from his time in bachata, urban, romantic and pop.

I also find it fascinating that this recent salsa convert has made the long-awaited crossover from Spanish to English in reverse; that is, the innovative route from English to Spanish. That reverse crossover gave Luis a clear understanding of the artistic route he is passionate about and which seems to be one in a continual evolutionary process.

Maybe that is the key, what made him one of the fastest growing exponents of salsa, of the so-called new generation. He attributes this growth to the audacity to continue creating, which in turn has strengthened his roots in what he does: music. He reflects and affirms that: “seeing my friends take songs of mine, seeing them grow and seeing them be so successful gave me confidence in my pencil, as a composer on the Latin side, although it took me a while. Initially, I took the easy route; doing covers and interpretations of different songs, but I set out to focus on composing and I succeeded.

Before salsa it was bachata. The Caribbean rhythm was all around it. When he was working with Romeo Santos, his life was all bachata. “I was living, sleeping, singing and speaking in the language of bachata music that inspired me a lot. That’s where my compositions began to stand out, while I was doing backing vocals for Romeo Santos and Juan Luis Guerra on certain songs. It was in that environment that he came into contact with my interpretation.”

However, his greatest inspiration is Jerry Rivera and he considers himself fortunate to have many mentors and several godfathers in salsa, including Johnny Rivera, whom he thanks for lending him a hand and his collaboration in various projects.

Artists such as Tito Allen, Marc Anthony’s musical director Angel Fernandez, Johnny Rivera and Ray Sepulveda have all been supportive. Songs like the one catapulted by the eternal daddy of salsa, Frankie Ruiz, Esta cobardía, and Borinquen -from the pen of Johnny Ortiz- in voice of Yolanda Rivera managed to tattoo themselves in his musical formation.

Two of the aforementioned referents, Tito Allen and Yolanda Rivera were performing on the same stage of the 39th edition of the National Zalsa Day, which was given by Luis Figueroa. For his part, the famous Borinquen composer, Johnny Ortiz, witnessed the great concert accompanied by his most loyal fans in the front row.

Other composers who have influenced Luis are: “The composer of Hasta el sol de hoy – Gustavo Márquez – and Omar Alfano, with whom I had the opportunity to share the stage in Panama when I went to share the stage with great musicians, opening a Marc Anthony concert”.

Luis says he doesn’t mind having the same blueprint of all the others who came before him, and adds: “if you see all my songs, they have to be four or five pregones. The songs from the times before were six minutes, five interludes, they were eight minutes long.” He says he has taken the basic structure to merge it with the modern one on the urban side of salsa. He assures to have adapted because the times require agility in the processes. Having refreshed the salsa scene is one of his great achievements, and by leaps and bounds, hand in hand with Sony Music Luis Figueroa reached the National Salsa Day, the most important salsa stage in the world.

Luis made it to the finish line. Of course, he can’t afford to relax his spirits in this competitive environment. Nor can he afford to listen to criticism from detractors. His innovative spirit and the freshness of his pen make this salsa singer one of infinite possibilities and a forceful pace. From my corner, I will be supporting him, not only because of the clarity of what he is doing.

The public that follows salsa will support it because we all need salsa to do well. The coalition that we call salsa is now one of action and not complaints, because there is no Musical Productions, because there is no Fania, because everything has been changing, and now that the record companies have reduced their footprint, I affirm as a researcher, that there is nothing more true than the saying: “Nobody knows what he has until he loses it”.

I know that Luis is prepared for what is coming, and more. I know that he will continue to move forward like the snowball that continues to grow and as it moves, it becomes unstoppable. He has already reached the stage of the National Zalsa Day. He is no longer an emerging artist, nor a new artist. He arrived at the plaza by way of triumph. Luis Figueroa is a fully-fledged salsa artist. What remains is for him to continue.

What’s next… For those who continue his unstoppable rise, the question is: What’s next? Luis Figueroa arrives with the album, Voy a ti, which includes the single, Bandido. We’ll keep an eye out for the release of what is sure to be another hit.

Chronology of an evolving salsero:

Awarded at the 2016 Premios Juventud for his version of Flor Pálida, performing with Marc Anthony.

In mid-2017, after being discovered through several videos uploaded on his YouTube page, Luis signed with Magnus Media, Marc Anthony’s entertainment company. His performance of Flor Pálida won him a Premio Juventud for Best Video Cover.

Combining his musical and acting abilities, Luis had a featured role in Telemundo’s acclaimed television series Guerra de idols. Along with Pedro Capó and Christian Pagan, he performed the series’ theme song, Tequila pa’la razón, presenting it live at the Billboard Latin Music Awards, 2017.

In 2018, he accompanied Romeo Santos as a vocalist on three of his international tours, including the world tour, Golden.

In 2019, he released his first single for Sony Music Latin, La Especialista, which reached #27 on the Billboard Latin Pop Airplay chart, remaining for 8 weeks, and the pre-release single from his debut album, Te Deseo, reached #24 on the Latin Pop Airplay chart, remaining 11 weeks on Billboard. La Especialista, boldly combines acoustic guitars and melodies that complement her voice.

Pandora named Luis to its Latin Artists to Watch 2020 music discovery playlist. That same year, Luis made Billboard’s list that consolidated 17 male Latin artists to be discovered during the forties. He was also named one of Billboard’s fastest rising Latin artists.

In July 2021 Luis scored his first #1 on Billboard with Hasta El Sol De Hoy, a track that also reached the top of the Mediabase and LATIN monitor charts. His follow-up single Si Tú Me Dices Ven became his second Top 10 hit, while Billboard chose Luis as part of its Latin Artist on the Rise series. Also in 2021, he was nominated for Best Pop Artist at the HTV Heat Latin Music Awards.

In 2022, Luis released his first salsa album. The production generated three consecutive Top 10 hits on the Billboard Tropical Airplay chart and earned him his first Latin GRAMMY Award nominations for “Best Salsa Album” and “Best Tropical Song”.

The album – self-titled Luis Figueroa – solidified his status as one of the salsa genre’s leading voices and rising stars. Luis was nominated for his first Premios Lo Nuestro in 2022 for Tropical Artist of the Year and Tropical Song of the Year for Hasta El Sol De Hoy.

Luis Figueroa has had a good year in 2023. In January he topped the Media Base – Tropical chart with his Latin GRAMMY® nominated song Fiesta Contigo, and was also nominated for three Premios Lo Nuestro Awards in the Tropical – Artist of the Year, Tropical – Song of the Year and Tropical – Album of the Year categories.

By: Bella Martinez

bellamartínezescribe.com

Bella Martínez
Writer, Researcher in Afro-Caribbean music.

Mayito Rivera “El Poeta de la Rumba” was the distinctive voice of Los Van Van de Cuba

Mario ‘Mayito’ Rivera is, without a doubt, one of Cuba’s most outstanding contemporary singers.

For more than 20 years he was the distinctive voice and recognizable face of Cuba’s most famous musical group, Los Van Van.

Regardless of the musical genre he performs -rumba, son, salsa, bolero or timba, modern or traditional style, with strength and dynamism or with delicacy and tenderness, Mayito Rivera’s performances, with passages adorned with tremors and coloraturas, are always stellar.

Mario Enrique Rivera Godínez was born on January 19, 1966 in Pinar del Río, a province located in the westernmost part of Cuba and famous for its handmade Havana cigars.

It was there that ‘Mayito’ began his musical training as a child. Later, he moved to Havana, where he studied percussion at the renowned National School of Art (ENA), which he later extended with advanced studies at the Higher Institute of Art (ISA).

After completing his training, which lasted a total of 15 years, Mayito Rivera joined the musical ensemble of the well-known Cuban singer Albita Rodríguez.

Later, he played bass in the Moncada Group, a formation belonging to the Nueva Trova Cubana movement, whose renovating spirit is firmly rooted in traditional Cuban rhythms.

At the age of 26, Mayito was discovered by Juan Formell, the director of Los Van Van, an orchestra that by then had already become a legend. Initially hired to play bass and sing backing vocals, he soon established himself as the group’s lead vocalist.

Over the next 20 years, Mayito Rivera, more than any other musician, put his stamp on Los Van Van.

He burst onto the scene as the representative of a new generation of musicians, and his fresh style contributed to the group’s endurin Singer of the group’s countless salsa hits that were played in the discotheques, he has been nominated twice for a Grammy and won it once.

Mario ‘Mayito’ Rivera es, sin duda, uno de los cantantes contemporáneos más destacados de Cuba

At the same time, he was also working on other projects: in 1999 he released his first solo album, Pa’ bachatear.

Chappotín, in which he transports the past to our days with a brilliant interpretation of traditional Conjunto Chappotín songs.

But Mayito Rivera is not only a singer and percussionist. In 2005, he released Negrito Bailador, his second solo album, produced by the Timba label of the German music publisher Termidor, in which he performs only songs of his own composition.

The music, with a rumbero tinge, is fresh, lively and of timeless quality. Subsequently, Negrito bailador was marketed in the United States under the title Llegó la hora and was immediately nominated for a Grammy in the Best Salsa Album of the Year category.

Mayito Rivera is probably the most requested special guest by other Cuban orchestras; so much so, that in recent years he has sung with almost all of Cuba’s star casts.

Nor has his career suffered any interruptions since he left Los Van Van in 2011: currently, Mayito Rivera tours the whole world relentlessly, giving concerts in countries as diverse as the United States, Canada, Venezuela, Colombia, Mexico, Peru, Argentina, France, Germany, Denmark, Spain and Italy.

The great popularity and multiple talents of this ‘poet of rumba’ are reflected in his performances as guest singer for salsa greats such as Oscar D’Leon, Gilberto Santa Rosa, Issac Delgado, Adalberto Alvarez, Mayimbe, Son Como Son, Timba Live, Pupy y Los que Son Son, Charanga Latina, Havana D’Primera, Tumbao Habana and Elio Reve Jr, to name just a few.

In 2012, Mayito Rivera established himself as a permanent member of Los Soneros de Verdad, the most successful orchestra of the moment dedicated to son and its related rhythms, led by singer Luis Frank Arias.

Two sold-out world tours of three months each in Europe, Asia, Russia and the United States attest to the high quality and great interest in this amalgam of traditional son and the vocal artistry of Cuba’s most dynamic rumbero.

Mayito Durante más de 20 años fue la voz distintiva y el rostro reconocible del más famoso grupo musical cubano, Los Van Van

In 2014, the superstar will be touring with his own orchestra. But before that, from June to September 2013, he will give a series of concerts with Los Soneros de Verdad performing songs from his as yet unreleased album Alma de Sonero.

During this project he will return to his musical roots: son and rumba, bolero and guaguancó, both in their traditional interpretation and in their more modern variants.

The album Alma de sonero includes 11 tracks and will be released in September 2013 worldwide success.

The musicians include Alexander Abreu (Havana D’Primera) on trumpet, San Miguel Pérez on tres and Luis A. Chacón ‘Aspirina’ Bruzón on bongos and cajón.

Website: Mayito Rivera

Veruska Verdu

Latin America / Lima / Peru

Veruska Verdu “The only formula to keep the Salsero genre alive is to give support and credibility to the next generation”

Despite her youth, Veruska Verdu knows where she is going, without forgetting the roots where she comes from, this young woman has an interpretative strength and intensity that made her be considered by Peruvian critics as “The new Voice of Venezuela”, we do not doubt it , sings salsa and bolero very well, in addition to strolling through Afro-Venezuelan rhythms. In Venezuela, we enjoyed many of his presentations with the different orchestras with which he worked, and we witnessed how he left his soul in each one of his presentations and performances.

His greatest musical influence has been Celia Cruz and Oscar de León in terms of the salsa genre, and in the Afro-Venezuelan genre he admires Betsayda Machado and the Experimental group “Vasallos de Venezuela”. She tells us that, “in her family there are no musicians”, her grandmother and grandfather were rumberos and she believes that the musical vein comes from there, thanks to her grandparents, and to have the unconditional support of her parents and relatives, who have helped him get to where he is.

From Afro-Venezuelan music to salsa, from Barlovento to Caracas, from Venezuela to internationalization, this is how her career goes, in constant growth and evolution, nothing stops her from demonstrating her artistic quality and continuing to establish herself in this tough market.

Barlovento has a rich folk manifestation, all this mix of rhythms is in Veruska’s blood, therefore, she likes rumba, partying, music.

“What a black rock, how does she get into the rumba”

Veruska Verdu - Photo — Veruska Verdu singing in a concert

How were your musical beginnings?

“In my town of La Balsa, in the Panaquire parish, it was there that I began to sing music of the Afro-Venezuelan genre, thanks to Professor Adrián Méndez, I began to participate in the “Canta Claro” Festivals, in the cultural activities that were held, They invited me and I went, I had great support from my teacher, my school teachers, my family and the residents of the town”.

“I continued with my popular singing training at the high school, I participated in the high school voice representing my municipality Acevedo and the high school where I studied, I met my guide teacher Richard Rivero, who invited me to participate in the Afro-Venezuelan music group “Ritual Negro de Barlovento”, where I had the opportunity to travel and learn more about this beautiful genre that identifies us as Venezuelans”.

After this beginning, how was your evolution?

“I went to Caracas to work with other groups, among them are; Drum Show from Venezuela, Caña y Miel, Autochthonous from La Vega, Freddy Madera, Grupo Cosecha, Grupo la Calenda, among others”. “I received an invitation from some friends whom I love Miroslava Torres and Fernando Mozas very much, they encouraged me to join the Venezuelan Orchestra “Simón Bolívar”, I took them at their word, I auditioned and stayed, I participated for a time with the orchestra, I learned much more of our genre, stepped on stages that I had no idea I could step on”.

“Then my singing teacher Corina Peña motivated me to participate with the “Latino Caribeña Simón Bolívar” Orchestra, thank God I auditioned and I also stayed.”

Tell us about your time with the “Simón Bolívar” Latin Caribbean Orchestra?

“The teacher Alberto Vergara saw my interest in belonging to the orchestra, just that day the Venezuelan lyrical singer Iván García was arriving, who was going to sing in a musical project called “Negrísimo”, the teacher gave me the opportunity to be participated. of this great concert with García”.

“Later came more concerts with the orchestra, many learnings with maestro Vergara, for me he is number one, he is super important in my life, he helped me open my senses towards the music of the Latin Caribbean genre, love it, respect it, I give it thank you for giving me the opportunity to belong to the orchestra, for being part of the row of singers”.

“With the “Latino Caribeña” Orchestra, I stepped on incredible stages just like with the Afro-Venezuelan one, but here it was another level, another feeling, feeling the euphoria of the public that likes salsa, moving so many people, transmitting to so many people, thanks to the orchestra many people have known me and support me”.

So the “Simón Bolívar” Latin Caribbean Orchestra has been a springboard for his career.

“Of course, it has been the showcase to show the gift that God gave me, to all those who value this beautiful feeling and support me, I must thank all the teachers, all those who have been there for my musical growth, the orchestra It will never cease to be present in my career, in my present, in my future, I will always be grateful for it, thanks to it I met the teacher Alfredo Naranjo and his Guajeo, who took me into account to participate in his project”.

How did you feel working alongside Alfredo Naranjo?

“With Maestro Naranjo I got the proposal to do my first concert, which was called “Caminando”, this was in the Experimental room of the “Bod Cultural Center”, he likes things to go well, he left me a great learning to work with his side”. “The concert was super nice, I had as a guest Alfredo, my godfather Rodrigo Mendoza and my great brother musician par excellence and multi percussionist “Patatín” Guacaran, I also had the opportunity to meet Edgar “Dolor” Quijada, Soledad Bravo and Rafael “The “Chicken” Brito”.

Your career has been constantly on the rise, how has your time in the different groups been?

“I participated in a project called “Ellas son Boleros”, with Anais Torrealba, Gisela Guedez, with professor Corina Peña, I was with all those bolero ladies in Venezuela, this was under the production of David Peña “Zancudo”. “On the other hand, Carlos Padrón was there, he called me to participate in the 10th anniversary of Rumberos del Callejón, I feel very happy, because Domingo Quiñones, Maelo Ruiz, Gilberto Santa Rosa, Luis Fernando Borjas, Memo Arroyave, Gonzalo Díaz participated there. , wow!, a lot of people who have years of experience and I am like the puppy of the project, and look, however, Carlos believed in my talent and made me be part of his production”.

“I was with the Sopranos for a while, on the album that won the Pepsi Music Awards (Decade), my choirs are out there, with Sonero Clásico del Caribe, a Son institution in our country.”

How have you felt taking on these challenges?

“It has been tremendous, to have the support of some tremendous musicians who are legends, “Nene” Quintero, the pianist par excellence Pedro Pérez, very cool, in all those groups that I have been thanks to the projection I had with the Latin Caribbean Orchestra and my commitment day by day to all this”.

Apart from singing, do you play any instrument?

“I had a short time at the Bigott Foundation, they taught me certain things to learn to compose, I like to play the guitar, and now I am dabbling in the bass”.

From Afro-Venezuelan music to salsa, how was that transition?

“We are not very far away, remember that Afro music its main root is the drum, just like in the Caribbean genre, in salsa, the root is the percussive, the blows, the leather, the key, the swing, that taste, that sense of enjoying what you do, rather the Afro-Venezuelan genre helped me a lot because of the free way of singing.”

“I feel freedom when singing salsa, because I learned in Afro-Venezuelan music how to improvise, to have that ability, I have enjoyed it, in some shows I remember any verse from some party or ass e` puya and singing salsa I say it, it is “cheveroski” as they say around here”.

Did you ever think that being so young you would be next to many who have years of musical career and are already recognized in this medium?

“I never imagined it, it is a blessing from heaven, I am just starting out on the path of music, I still have a long way to go, God has given me the blessing and joy of being able to share the stage with El “Pollo” Brito, Edgar “Pain” Quijada, Alfredo Naranjo, Francisco Pacheco, meeting Betzayda Machado, being with Sonero Clásico, Canelita Medina, I feel happy that in my short time I have met wonderful people and been able to share the stage with them, just like here in Peru”.

What do you think of the support for national talent in Venezuela?

“It has been excellent, I feel that right now they are giving credibility to the successor generation, it is very important to give support, it is the only formula for the genre to remain alive, credibility must be given to the one who is being born and has the ability to make music”. “In Venezuela they have given the artist great support.”

You continue to be “Enchanted with life” despite the regrets…

“If everything was placed on a silver platter, there would be no achievements, the greatest satisfaction is hard work and discipline, I am living my experience that seems spectacular to me, I am enjoying my moment, I am learning things that I did not know in its entirety, I am maturing as an artist and as a person.

“All things go through a moment of difficulty, we must always highlight the good things.”

Its jump to Peru a market that is in the musical arena, the critics baptized it as “The new Voice of Venezuela”, What do you think of this?

“I am grateful that in Peru they have that appreciation of me, it feels super good, on each platform that I mount I will give my best, my tricolor goes with me upstairs.”

How has the receptivity of the Peruvian public been?

“It is not easy to arrive in a country and start from scratch, however, it is a matter of continuing to work, to continue showing what we are made of and to make good music, to do a job like a ant, things have flowed in a very good way, I have participated in productions of the master Tito Manrique, Manongo Mujica, I met the people of a group that I greatly admire Peru Negro, they play Afro-Peruvian music, I did concerts with Carlos Mosquera, a super singer, incredible, a blessing from heaven.

“The support of the Peruvian public is always present, what should Veruska do, continue working constantly, I must thank you for having been very receptive to the work that I am doing.”

In Peru they also have payola?

“In the whole world there is payola, this market is managed like this, salsa, merengue, joropo, tango, pop, jazz, reggaeton, you have a good product, but many times you have to “encourage” the person to show it.”

How do you see the salsa movement at the moment?

“It is a good time to continue highlighting our genre, we are in the here and now, ah! which is not the same as in the past, those times do not compare, for me this is a super excellent moment, many people are doing their work, Víctor Cardona, Carlitos Padrón, Pumaband, La Latino Caribeña, right here in Peru, how many new artists they have, all these people have been promoting salsa”.

Tell us about your solo career.

“It has not been easy, but I continue to give my all, thanking the people who have supported me even without knowing me, I must thank Mr. Alberto Vale who has joined this Veruska project and tells me; -black let’s go forward, everything will be fine, -let’s do this, that-”.

Your first musical production “Fusion -Venezuela – Mundo”, which musicians participate in it?

“Sabrosito Así”, is the promotional theme, we wanted to make a very cool fusion, which was reflected there, thanks to Juan Carlos Linares who gave us all the support to materialize this single and that people knew it, I had excellent musicians; Mario Pasmiño as Musical Director, in addition to Patatín Guacaran, Gisel Brito, Gray Peña, Aarón Cabrera, Ángel Peña, Jeison Ascanio and Darwin Latan”. “This experience was great, beautiful, in the Velvet studio.”

Define yourself in one sentence

“Feeling and rumba, I like the alegríadera”.

Venezuela in one sentence

“Good people, hardworking, like my people none.”

Translated by: Thisby Ferrara

By Eiling Blanco, Correspondent for Latin American

National Zalsa Day 2020

North America / Puerto Rico

In April 2000, the third Sunday of March was instituted as the National Zalsa Day under Law #100 of the Senate of Puerto Rico

National Zalsa Day 2020 - Edicion Platino — National Zalsa Day 2020 – Edicion Platino

History

The National Zalsa Day was created in 1984 by Pedro Arroyo, Z-93 Programming Director, who always had the desire to celebrate an event where the talent of popular salsa music, its composers and performers would be recognized, to present it to the great public that loves this tropical genre.

Since its first year, the great event has seized a public eager to enjoy this live music.
The support was total and it immediately positioned itself as the annual concert of the people of Puerto Rico and visitors from other countries.

Since its inception, the National Day of the Zalsa was dedicated to some figure of this genre, as a recognition of their talent and their roots in the public.

1984 – Dedicated in life to the Sonero Mayor, Ismael Rivera
1985 – Rafael Ithier of the Great Combo of Puerto Rico
1986 – Tito Puente and Santitos Colón
1987 – Hector Lavoe
1988 – Andy Montañez and Gilberto Santa Rosa
1989 – Celia Cruz and the Sonora Ponceña
1990 – Willie Colón and Tite Curet Alonso
1991 – Bobby Valentín, Oscar D’ León and the composer Gloria González.
1992 – For the Best 5 Trumpets of Puerto Rico: Elías Lopés, Charlie Sepúlveda, Juancito Torres, Mario Ortiz and Luis “Perico” Ortiz
1993 – Celebration of the Tenth Anniversary of the National Day of the Zalsa, dedicated to the Salsero People 1994 – Ray Barreto and Adalberto Santiago
1995 – “Sunset Duels”
1996 – Dedicated to reunions: Classic Ensemble, Tito Nieves, Luis “Perico” Ortiz and Rafael De Jesús, El Gran Combo; Andy Montañez and Roberto Rohena; Sonora Ponceña with Luigi Texidor and Yolanda Rivera.
1997 – To the salsa town
1998 – Jerry Masucci
1999 – Cheo Feliciano
2000 – Richie Ray and Bobby Cruz
2001 – Eddie Palmieri
2002 – Ruben Blades
2003 – Johnny Pacheco and Roberto Rohena
2004 – Quique Lucca, Papo Lucca and Willie Rosario
2005 – Tommy Olivencia and Roberto Angleró
2006 – Los Hermanos Lebrón and posthumous tribute to Charlie Palmieri, Tito Rodríguez and Ray Barretto
2007 – Ismael Miranda, Ramón Rodríguez, Raphy Leavitt and Sammy Marrero
2008 – Larry Harlow and Manny Oquendo
2009 – Celebration of the release of Tite Curet Alonso’s work on Puerto Rican radio. Dedicated to Louis Garcia.
2010 – Johnny Ortiz. Special recognition to Héctor Maisonave and Ángel Luis Córdova García “Paleco”.
2011 – Elvin Torres from Costa Brava, Luisito Ayala from Puerto Rican Power, Paquito Guzmán, Tito Allen and Luigi Texidor
2012 – Posthumous tribute to Frankie Ruiz. Dedicated to the Zodiac Orchestra and the Latin Corporation.
2013 – Posthumous tribute to Pedro Arroyo, former director of Z-93. Special recognition to Edwin Morales from La Mulenze, Pedro Brul, Pedro Conga from Orquesta Internacional and Cano Estremera.
2014 – El Gran Combo, Joe Rodríguez de La Terríca, Justo Betancourt and Meñique
2015 – Gilberto Santa Rosa receives the first National Zalsa Day Star Award. Dedicated to Sammy “Rolo” González, Mickey Cora, Nacho Sanabria.
2016 – Eddie Palmieri receives the second National Zalsa Day Star Award. Dedicated to Lalo Rodríguez and Tito Rojas.

National Zalsa Day 2020

On March 8, the 37th edition of the National Salsa Day will be held at the Hiram Bithorn Stadium, in San Juan, Puerto Rico.

We often hear that salsa in Puerto Rico is not having a good time or that the atmosphere is not what it used to be. However, each time before. However, every time National Salsa Day is announced, everything changes.

Those who live on the island rub their hands to wait for the big moment and those who arrive from abroad begin to check plane tickets and schedule a little vacation.

In 2020 it will not be the exception. The station Z93 announced a tremendous salsa billboard with Eddie Palmieri, Sonora Ponceña, Oscar D’ León, Ismael Miranda, Lalo Rodríguez and India.

In addition, Tony Vega, Ray de la Paz, Tito Rojas and NG2 have been confirmed as part of the great salsa party. This has caused fans on social networks to begin to express themselves with different opinions about the chosen artists.

Perhaps the balance tilts favorably towards the more classic salsa and not so much towards the proposals of the youngest (except NG2), but let’s see how this formula works for Zeta.

The Crazy Owl, a popular Puerto Rican radio host, announced that tickets can be purchased on the Ticket Center website (tcpr.com/). So you are already warned.

If you want to give yourself the pleasure of enjoying salsa on the Isla del Encanto itself, this may be your chance.

V.I.P platinum $225.00
Area / V.I.P
Open bar / open bar
Quick access / Fast Pass
Private bathrooms / private bathrooms
Official T-shirt / official t-shirt
V.I.P arena $75.00
Numbered seat / reserved seating
Quick access / fast pass
Private bathrooms / private bathrooms
General admission $15.00
Christmas offer only 1000 tickets

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