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Search Results for: Latin Music

“DeBÍ Tirar Más Fotos” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world

Bad Bunny was born as Benito Antonio Martínez Ocasio in San Juan, Puerto Rico, on March 10, 1994. He is a composer and singer of urban music, especially trap and reggaeton.

Bad Bonny DeBÍ TiRAR MáS FOToS
Bad Bonny DeBÍ TiRAR MáS FOToS

Although he never took formal music classes or studied any instrument, he is a singer, composer and creator of his own songs. The first samples of his art were seen on YouTube, where he slowly began to gain fans.

In mid-2016, Bad Bunny joined Hear This Music, a label created by DJ Luian and Los Mambo Kingz, presenting the hit “La Ocasión,” an anthem of trap music. There he also recorded singles such as “Diles,” “Soy Peor,” and “Tú No Vives Así.”

Bad Bunny has also participated in songs with numerous artists, such as Farruko, De La Ghetto, J Balvin, Maluma, Nicky Jam and Ozuna, among other urban music stars.

In 2017 he conquered Europe, touring with more than 20 concerts in 20 days. Upon his return he sang “Si Tu Novio Te Deja Sola” at the 2017 Billboard Latin Music Awards with J Balvin.

In addition, he sold out concerts at the Luna Park in Buenos Aires on September 8 and 9. In November he released “Sensualidad” with Prince Royce and J Balvin.

The year 2018 began with great success.

On January 12, he released “El Baño”, a collaboration he recorded with Enrique Iglesias.

On February 6, he released “Salimos A Buscarte”.

On the 9th, he presented “Fantasía”, with Alex Sensation.

On the 14th, she released a version of the hit “Báilame” by Nacho, together with Luis Fonsi, Yandel and Daddy Yankee.

On the 15th, she released “Amorfoda”, a new single in which she says “no” to love.

She didn’t wait and on the 22nd, she released “Dime Si Te Acuerdas”.

On March 16, she released a song with Khea, Düki and Cazzu, titled “Loca”.

On the 23rd of that month, “Dime” was released, recorded with Revol, J Balvin, Arcángel and De La Ghetto.

On April 1, she presented “Me Rolié”. In the same month, she released: “Te Boté”, with Ozuna, Nicky Jam, Nio García, Darell and Casper Mágico; and “Explícale”, with Yandel, Noriel Cosculluela and Brytiago.

On May 5, she recorded “Contigo”.

Bad Bunny nació como Benito Antonio Martínez Ocasio
Bad Bunny nació como Benito Antonio Martínez Ocasio

On the 12th, 13th and 14th she presents her songs live, again at Luna Park. In between these concerts she releases “Sólo Avísame”. Then she releases “Quiere Verme”, together with Anuel Aa and “Diles”, with Ledy Medina.

On June 22nd she releases “I Like It”, recorded with Cardi B and J Balvin. On the 28th of the same month she releases the single “Estamos Bien”. She participates in Marc Anthony’s song “Está Rico”, together with Will Smith. On October 11th she releases “Mía”, in a spectacular collaboration with Drake singing in Spanish. On December 8th she releases the hit “Desde el Corazón” and on the 14th of the same month she presents “Sólo de Mí”, whose video reflects gender violence. On the 23rd her debut album goes on sale, under the name “X100Pre”.

On June 28, Bad Bunny & J Balvin present the eight-song album “Oasis” with the first single, “Qué Pretendes” (with special appearances by Mr. Eazi and Marciano Cantero of Enanitos Verdes)

Following the death of basketball player Kobe Bryant, Bad Bunny paid tribute to him with an emotional song titled “6 Rings.”

YHLQMDLG was released by the artist at midnight on February 29, 2020. The title means “I do what I want” and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, and Ñengo Flow. The album is a tribute to the marquesinas (garage parties) that Bad Bunny grew up attending, and features many nods to reggaeton from the early and mid-2000s

On May 10, 2020, he released his third studio album “Las que no iban a salir,” which features the participation of Don Omar, Zion & Lennox, Nicky Jam, Yandel, among others.

In July, after being the first Latin urban artist to be on the cover of Rolling Stones magazine, El Conejo Malo becomes the protagonist of the first digital cover of the legendary Playboy magazine.

On July 25, he releases the song and video: “Un día (One Day)” with Dua Lipa, J Balvin and Tainy.

On January 3, 2021, he releases the video for his song “Booker T”. That same year, he releases the single and video clip “Lo sentir BB” with Julieta Venegas and Tainy.

Bad Bonny
Bad Bonny

Throughout the year, he publishes several singles and video clips.

On May 5, 2022, he releases the album “Un verano sin ti”.

On June 2, he releases the video clip for the song “Tití mepregunta”.

On November 30, he releases the single “La Jumpa” with the video clip.

On December 22, he released the single “Gato de noche” with Ñengo Flow.

On February 15, 2023, he released the video for “Ojitos lindos” with Bomba Estéreo.

On May 18, he released the single “Where she goes” along with its video.

On July 21, he collaborated with Travis Scott on the single “K-Pop” with The Weeknd.

On September 25, he released the single and video “Un preview”.

On October 13, he released the album “Nadie sabe lo que va a pasará mañana” becoming a hit single.

Becoming the most listened to album of the year in a single day.

“What are we overlooking in Bad Bunny’s ‘DeBÍ TiRAR MáS FOToS’? Beyond reggaeton, a lesson in artistic evolution.”

While social media is boiling with divided opinions about Bad Bunny’s new album, it is worth moving away from the extremes and analyzing “DeBÍ TiRAR MáS FOToS” from a broader perspective.

Beyond being a reggaeton album, this work is an artistic, cultural and strategic manifesto that leaves valuable lessons for all musical genres, including salsa.

Bad Bunny has used his position as a global artist to fuse elements such as salsa with urban rhythms, achieving a musical dialogue that transcends generations and tastes. However, the impact of this project does not stop there.

I’d like to share five key aspects that other artists could learn from this release to innovate and connect more deeply with their audiences.

  1. The power of nostalgia: plastic chairs as a universal symbol

The album cover, with the humble plastic chairs, connects directly with the everyday life of Latin American neighborhoods. These common objects evoke memories of family gatherings, celebrations, and moments of community. The message is powerful: simplicity can be deeply meaningful and resonate globally.

  1. Exclusivity that generates value: “Residencia” concerts

Instead of a world tour, Bad Bunny is betting on “Residencia,” a series of exclusive concerts in Puerto Rico. With this strategy, he not only boosts tourism and the local economy, but creates a “FOMO” (fear of missing out) phenomenon in his fans. This generates massive advance reservations on hotels and flights.

  1. QR codes: intelligent digital interaction

Integrating technology with music is something that Bad Bunny has done masterfully. QR codes in Puerto Rico allow fans to interact with the album in innovative ways, unlocking exclusive content and creating a bridge between the physical and the digital.

  1. Incorporating traditional genres and sounds

Bad Bunny is not afraid to mix salsa with reggaeton, betting on musical arrangements that celebrate his cultural heritage. This shows that genres are not compartments or “silos”, but platforms for dialogue

  1. Expectation and release strategy

From the announcement of the title to the release date, passing through a short film full of cultural references, everything in this project has been designed to create a narrative that maintains the interest of the public. The lesson here is clear: music is not just released, it is experienced as a complete cultural event.

Final thoughts: innovation and evolution

In a world dominated by technology, staying traditional is not an option for artists who want to grow. Tools like Web 3.0, Blockchain, NFTs to offer immersive experiences and AI are revolutionizing the way musicians interact with their audiences and generate income.

While some lose themselves in criticism, others take advantage of these tools to redefine their art and project themselves globally. The lesson is clear: you have to look ahead and dare to evolve.

“DeBÍ TiRAR MáS FOToS” is not just an album; it is an invitation to reimagine music and the cultural impact it can have in an increasingly interconnected world.

Also Read: Sessions from La Loma brings together salsa fans from all over the world in Puerto Rico

Latin America / March 2025

Papo Vázquez the Pirate & Troubadour of Our Latin MusicSo that you know something more about the DJ. Jaime Guanipa, the Vinyl of Salsa

"DeBÍ Tirar Más Fotos" is not just an album; it is an invitation to reimagine music and the cultural impact it can have in

Marcial Isturiz from Capaya with soneos and melodic phrases and his popular “Agua pa' los Gallos “Puerto Rico

Calibrated maracas

DIRECTORY OF NIGHTCLUBS

Argentina flag
ARGENTINA

Aruba circular flag
ARUBA

Belize circular flag
BELIZE

Bolivia circular flag
BOLIVIA

Brazil flag
BRAZIL

Chile circular flag
CHILE

Colombia
COLOMBIA

Costa Rica circular flag
COSTA RICA

Cuba circular flag
CUBA

Dominican Republic
DOMINICAN REPUBLIC

Ecuador circular flag
ECUADOR

Guatenala circular flag
GUATEMALA

Mexico Circular flag
MEXICO

Panama circular flag
PANAMA

Peru circular flag
PERU

Puerto Rico circular flag
PUERTO RICO

Venezuela circular flag
VENEZUELA

 

His father’s love for music rocketed him to stardom

Latin musicians with interesting stories to tell keep coming out and today it was Colombian singer-songwriter Marcel Portilla’s turn, who has been kind enough to talk to International Salsa Magazine in order to find out more about his career in the United States after leaving his native country in search of a better future, such as millions of artists who had made the same decision.

Marcel next to Wendy
Marcel Portilla next to the singer of his band Wendy

The beginning of Marcel’s taste for music

As we were reading in Marcel’s biography, his father, Don Gerardo Portilla, played a very important role in the taste he picked up for Latin music. When we wanted to know this from his own mouth, he was delighted by the question and told us that his father used to collect music of all kinds, whether Latin, classical or from anywhere in the world. In fact, inside his business, he had a small music room where father and son passed the time and listened to all the music Gerardo had there.

They first listened to one artist and then quickly moved on to the next one as they chatted animatedly, which usually took all day. These interactions obtained a very young Marcel love music in its various genres, including Colombian folk music and the very famous trios of that time.

Gerardo generally gave Marcel a number of cassettes to choose from that day, so that is what they listened to. This great music collector was not a professional musician, which his son Marcel found very strange given his sensitivity to this branch of art. However, his grandfather, whom he would never meet, was a trumpet player.

One of his favorite groups was the Trio Matamoros and, whenever the family went for a ride, they used to listen to their most successful songs as they approached their destination.

The singer affirms that these years were the best of his life and conserves the best memories of his childhood with much affection and many of them were shared with his beloved father.

Marcel singing
Marcel Portilla Band singing live some years ago

Professional start in music

By the time he was still in Colombia, Marcel was a fan of all kinds of music and spent many hours stuck at house playing, rehearsing and listening to every single detail of the artists of the moment to try to imitate them as best he could. He also had a best friend who loved to sing, so they got together regularly to practice amateurishly. One of his favorites at the time was Jerry Rivera.

Sometime later, when he moved to the United States, specifically to New Jersey, he attended college and belonged to the institution’s choir, with which he had a performance in a large stadium. This was the first interaction he had with the public, with what he felt absolutely comfortable.

When he finished his studies, he went to North Carolina and met a guitar teacher and producer, with whom he spent a lot of time learning vocal technique, music writing and many other things for several years. After having achieved a certain level, this man made him decide to form his own band, as he saw him ready for it. 

Since Marcel had no experience at all in the subject, he had no idea how to start and where to get musicians, so this teacher started to connect him with people he already knew. In addition to that, the artist got to work by his own means and published an ad in which he requested the service of musicians to join his group, which attracted a drummer who met with Marcel and they discovered they had the same vision of music.

It was truly through this same drummer that he managed to have communication with many other musicians until October 2010, when he could complete his band with about 11 members and make his first rehearsal. This is how Marcel Polilla Band was finally born and is currently integrated by Ecuadorian guitarist Jorge Lord, Dominican bassist Carlos Baez, Venezuelan drummer Alejandro Galarraga, Peruvian percussionist Raul Verano and Dominican singer Wendy.

Marcel and his band
Marcel Portilla and the rest of his band at the Harrah’s Cherokee NC 2019

What Marcel appreciated the most to music

Marcel told us that what he thanks most to music is the diversity and culture that he has learned around this time. He also emphasized that he does not limit himself to salsa, but to any genre or country from which what he likes comes.

In addition, he enjoys being able to mix all kinds of rhythms and seemingly different genres and thus create new things that have never been done before.

Read also: Saxophonist and flutist Dave Victorino talks to International Salsa Magazine

How freelance musicians are viewed today

For several decades now, the exclusivity of the musicians in orchestras was forgotten, so now it is very common to see artists playing with many groups at the same time without being seen as traitors, as well as in the past. To know a little more about this interesting and important subject, we wanted to count with the views of our friends, Uruguayan bandleader, percussionist and singer Edgardo Cambón and Venezuelan bandleader and singer Omar Ledezma Jr., who have offered us their vision of things in the following lines of this article. 

Percussionist Edgardo Cambon
This is bandleader and percussionist Edgardo Cambon, with whom we talked in this opportunity

Freelance musicians according to Cambon and Ledezma

Before continuing, we believe it appropriate to define what a freelance musician is. In the words of Omar Ledezma, a freelancer in music is a concept of work in which the artist divides himself equally among many projects in which he participates and how well he organizes his time to strike the needed balance in all his professional activities.

Nowadays, there are many musicians who offer their work under this modality, so that they are not completely tied to any specific orchestra and can play with anyone who proposes them.

This is also the case for those who work this way, but at the same time, have their own project. This is the situation of Edgardo Cambón, who, having his own orchestra, has a very limited time for hiring and rehearsals, so he makes it very clear to those who invite him to play that his priority is his own group. 

The musician has even played with four or five orchestras at the same time, but always putting his project on top of everything else and notifying in advance if he will be able to play with any of them. 

Problems with dates and schedules

Many of these musicians constantly face conflicts with dates and schedules, so it is up to them to choose carefully which event takes precedence over another.

Edgardo has said that he is accustomed to notifying in advance, either two weeks or a month, so that the orchestra can replace him on time. There are certain events for which it is usually more complicated to find replacements, such as large festivals, so the Uruguayan also takes into account the size and importance of the performance, so that his absence does not cause a setback or damage to the group in question. 

In his role as a bandleader, he offers his musicians a list of possible replacements who can cover them the day of conflict. 

bandleader Omar Ledezma
Bandleader and percussionist Omar Ledezma Jr. also offers his view concerning freelance musicians

Meanwhile, Omar Ledezma, as well as a bandleader, says he always tries to provide his musicians with the greatest flexibility and possible replacements on hand to prevent those absences from causing problems.

What has caused the termination of exclusivity for musicians?

In the 70s, it was not seemly for a musician play for several orchestras, especially if he was the lead singer in a specific group, as public opinion took it as an abandonment of one orchestra for another. A lot of water has flowed under the bridge and this situation has cardinally changed for several reasons. 

One of them is that a big orchestra like Ray Barretto’s had the economic capacity to demand exclusivity, since it was a time when there was much more work. As there are fewer spaces for live music, it is the musician who must decide for himself to which project he gives precedence over another.

In addition, there are also many musicians who have a regular 9-5pm job, so they just have time for one orchestra and nothing else, so they do not have the possibility to accept more offers.

According to Edgardo, what changed was the economy of music and full-time artists’ need to work in six or more orchestras in order to make ends meet. Not to mention that there is less work and many bands have reduced their size, to the point that most groups do not have more than five members.

Edgardo Cambon playing
Musician Edgardo Cambon playing live some years ago

Original music 

When questioned about a possible decline in quality and lack of originality in the Latin music scene, Edgardo commented that this was not necessarily linked to freelance musicians, but to many orchestras’ fear of playing their own repertoire and their insistence on playing the hits that everyone knows. Otherwise, their owners and musicians think that nobody would want to go to their events.

In addition to that, many promoters, radio stations and media in general tend to be wary of supporting emerging bands’ original music, but the same old hits, except for some reggaeton artists or more trendier genres today.

What does a musician take into account when choosing one orchestra or another?

In addition to the economic factor, which as we said is very important, musicians also take into account how much they like the music played an orchestra and how much they have fun and enjoy being with a certain group.

On the side of bandleaders, there are two key factors to consider when keeping or firing a musician in their project and are responsibility and discipline. If a rehearsal or activity is already scheduled, it is necessary to always arrive on time and fulfill the commitment optimally. When these details are missing, things between musical directors and artists start to get tense, which can lead to an unpleasant work environment.

In the case of Omar Ledezma, as a musician, he always hopes to receive the music in advance so he can properly prepare for the performance, rehearsal or recording he attends, since one of the things he most dislikes in his project is when one of his musicians is not ready for the event. Therefore, he always does everything he can to prevent this from happening to him and to make a good impression with his performance.

The Venezuelan artist also emphasized that musicians have to be very aware of what they are capable of and be clear about what genres they are comfortable with, which will also help them make a better decision when it comes to staying or not in an orchestra.

Omar Ledezma playing
Omar Ledezma Jr. playing live some years ago

Conclusions

One of the things that Eduardo highlighted at the end of his participation is that, although the circumstances are not always ideal, the good musician always strives to give his best to the audience at every opportunity and with any orchestra. He stressed that music is what makes him most happy and that everything he has gained was thanks to it, which he dreamed since he was a teenager and he fully fulfilled it.

He also expressed that he can spend many hours in front of a computer working as a musician, but in front of an audience, his energy changes completely and he becomes a person who only enjoys what he does and wants the same for others.

For his part, Omar Ledezma Jr. said that each project has its time and opportunity. In his case, he is very clear about what he does and will do with each of his short and medium-term projects, whether it is a concert, a recording, a promotion, a music video, among other things. Being clear about what he wants in each project and organizing himself well are key for everything to go as well as it should be.

Read also: Peruvian singer Laura Bravo and her multiple projects in the Bay Area

Latin America / February 2025

Oscarcito Rojas and his unmistakable lump.Mariana La Sonera from Venezuela and for the WorldSongoyó the perfect idea Experimental Cuban Son GroupSalsa at its best, led by the leader of La Puertorriqueña: Don PerignonThe legacy of El Palladium lives on, as demonstrated by ‘Mambo Fantasy’Calibrated maracas

DIRECTORY OF NIGHTCLUBS

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ARGENTINA

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ARUBA

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BELIZE

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BOLIVIA

Brazil flag
BRAZIL

Chile circular flag
CHILE

Colombia
COLOMBIA

Costa Rica circular flag
COSTA RICA

Cuba circular flag
CUBA

Dominican Republic
DOMINICAN REPUBLIC

Ecuador circular flag
ECUADOR

Guatenala circular flag
GUATEMALA

Mexico Circular flag
MEXICO

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PANAMA

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PERU

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PUERTO RICO

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International Salsa Magazine (ISM) is a monthly publication about Salsa activities around the world, that has been publishing since 2007. It is a world network of volunteers coordinated by ISM Magazine. We are working to strengthen all the events by working together.