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Fausto Cuevas Y La Moderna in International Salsa Magazine

Who is Fausto Cuevas

Fausto Cuevas is a bandleader and percussionist from the state of Texas who is currently leading the orchestra Fausto Cuevas Y La Moderna, which has been playing in a large number of nightclubs located in the state of California, where Fausto currently resides.

For its part, Fausto Cuevas Y La Moderna is a salsa group whose purpose is to take the old Latin genres and provide a modern twist to them. While it is true that their main genre is and has been salsa, its members also experiment a lot with Cuban guaguancó, yambú, cumbia, son, cha cha chá, among others.

We are proud to have such an artist in our June edition and hope that this conversation will grace all our readers.

Fausto’s beginnings in music

Fausto grew up in Brownsville, a village in Texas very close to the southern border with Matamoros, Tamaulipas, where his father is from. Due to this territorial proximity to Mexico, the artist was always exposed to ranchera instruments and, in particular, drums. The latter would be very important in what would become his professional future.

At the age of 11, he entered the public school system and was assigned to play a snare drum in a symphonic style. It can be said that this is when his fascination for this type of instrument began and continues till this very day.

In fact, Fausto claimed to have not been interested in guitar, piano or bass. He was always very clear that his aspirations were focused on drums, and percussion.

These first steps led him to specialize in playing American music, rock and jazz. Until then, he had not had any contact with Latin or Afro-Cuban music, but that would eventually change.

Moving from Boston to California

Fausto tells us that his biggest dream was always to go to New York, since the music scene was vibrant there at that time, but he could never do it due to some personal issues he encountered, such as the birth of his daughter. This is what made him move to Los Angeles and give up on that dream.

When we asked him if he still wanted to live in ”The Big Apple”, he told us that he had already found his place in California and his career had already taken root in this part of the United States.

Fausto Cuevas Y La Moderna

Fausto Cuevas Y La Moderna was created in a very particular way. One day, Fausto received a call from the department at Berkeley that does concerts for the Boston community and was asked if he had a salsa band to play at the Tito Puente Latin Music Series. He said yes to everything, although he had nothing prepared at the time.

What he did have was a group of friends who were related to music and happened to live in Boston. They were all so well-suited and had so many plans that things worked out in an extraordinary way. That was 25 years ago and they have stayed together to this day despite the obstacles.

Relationships with other artists and genres

Fausto Cuevas Y La Moderna have performed and toured with stars such as Marc Anthony, Jose Alberto ”El Canario”, Celia Cruz, Julio Iglesias, Santana, Tito Nieves, Tito Puente Jr., Stavie Wonder Jennifer Lopez, Britney Spears, among others.

One thing that Fausto feels he has learned from these artists is to be identifiable as a Latino in American genres. He says it is very interesting to create things, always identifying with Latin rhythms when playing soul, R&B or pop.

Having had so much contact with all these musical luminaries has helped him to rediscover himself and be much more creative when mixing Latin and American elements. In this sense, knowing the roots of the genres he plays has helped him a lot to know how to link both worlds.

It is precisely the knowledge of these roots which has made Fausto Y la Moderna stand out among other Californian groups.

Future projects

As to future projects, Fausto Y la Moderna plans to release a few singles this year and record the rest of the album in order to release the whole album in 2024.

He also pointed out that he is about to release an album with Gonzalo Grau Y La Clave Secreta, another group in which he is also involved, so he invites everyone to listen to his music through networks and digital platforms.

Allyson Briggs ”La Rubia de La Salsa”

A little of her story

Allyson Briggs ”La Rubia de La Salsa” is a bandleader and singer who has earned a lot of recognition in recent years. Currently, this talented woman leads the Fleur Seule orchestra, whose main musical genres are salsa, jazz, swing and ballroom dancing.

Also known as ”The Glamorous Girl of Jazz” is able to sing in seven different languages and several of her covers have been written by artists such as Edith Piaf, Ella Fitzgerald, Louis Armstrong, Frank Sinatra, Marc Anthony, Héctor Lavoe, among others.

We feel very fortunate to have been able to interview Allyson, who has kindly agreed to tell us about her life and career so that readers of International Salsa Magazine can get to know her better.

Allyson Briggs ''La Rubia de La Salsa'' performing on stage — Allyson Briggs ”La Rubia de La Salsa” performing on stage

How she became interested in music

When we hit the subject of her childhood, Allyson told us that her parents always played classical music. ”We listened to a lot of the classics, big bands, swing, blues, rock and roll, jazz, opera, among other genres,” she said. That’s how her love for these styles began, but the case of Latin music was different.

Her taste for Latin music is because she is married to a Puerto Rican, so she feels her husband and her in-laws have influenced her to end up falling in love with salsa, Puerto Rican music and its culture in general.

This inclusion of Latin rhythms has made her Fleur Seule orchestra collect a lot of fans who simply want to dance to these genres and, some of them, remember their roots.

How she learned to sing in Spanish

Long before she learned Spanish, Allyson began to learn German, which she considers her second language. This interest came from the German roots in her family, whose past always seemed very interesting to her. The same happened with French, as the artist also has French ancestors.

In the case of Spanish, she had some kind of contact with the language at school, but its actual use began when she got married and had to communicate in that way at home. In addition to that, Allyson has a lot of friends in New York, who have helped her a lot to understand certain things about the language.

Allyson learned Spanish thanks to her Puerto Rican husband

Hispanic artists she likes the most are Héctor Lavoe, Rubén Blades, Celia Cruz and Javier Solis. As for covers, she commented that she always tries very hard to understand what a composer wants to say with his lyrics in order to make the interpretation as faithful as possible.

Why is she called ”La Rubia de La Salsa”?

The name ”La Rubia de La Salsa” was not invented by Allyson herself, but by some concertgoers when she sang at La Marqueta, Spanish Harlem. The point is that no one could pronounce Fleur Seule, so they opted for something that everyone could pronounce with no problem.

Upon hearing it for the first time, she realized that this nickname captured her essence perfectly due to her physique, her costumes and the type of music she makes. For the same reason, she is still called by that name to this day.

Fleur Seule

Allyson revealed that she chose the name ”Fleur Seule” for her orchestra in honor of the French language. In addition to that, it sounds unique and elegant to anyone who hears it.

As for the beginning of her orchestra, she told that she met a guitarist with whom she started doing some musical projects. This same person provided her with certain recommendations in terms of singing and even language, which were taken into account until she was able to assemble a complete group.

She chose the name ''Fleur Seule'' for her orchestra because it sounds elegant and unique — She chose the name ”Fleur Seule” for her orchestra because it sounds elegant and unique

Activity during and after the pandemic

Allyson told us that the pandemic gave her the opportunity to meet multiple people through social networks due to online concerts she offered twice a week. When things began to return to normal, there were many fans who told her that they got to know her music through digital platforms like Instagram and Facebook.

At the moment, she has some performances planned in Puerto Rico and the state of Florida after the success he had the last time she went to those places. He also mentioned that she would like to go to Colombia and Japan, as both countries are big salsa fans.

Khary Rios and Mayra Rivera from La Poderosa 360

La Poderosa 360

La Poderosa 360 is a radio and digital television station that is broadcast from Puerto Rico, specifically from the city of Arecibo, which is tuned in 24 hours a day through its official website. It offers Latin music, variety, preaching shows and much more.

In this edition, we were fortunate to interview its marketing director, Khary Ríos, and R&R Media Group’s president, Mayra Rivera, who were kind enough to tell us a little about the station, its function, its emergence, its programming, among other important aspects.

Official logo for La Poderosa 360

Beginnings

Once the introductions are completed, Khary Ríos went on to explain that La Poderosa 360 emerged amid the pandemic. Their objective was to open an FM station with local coverage, but then they decided to take advantage of their overseas businesses and advertising to launch the product in online format. Much to their surprise, it turned out to be very successful and popular among a vast audience.

Later, Mayra added that they had a wrestling company, but everything went down with the health emergency caused by COVID-19, so they had to find a way to reinvent themselves. That is when Khary had the idea to create something that could be enjoyed by the public from the comfort of the home.

As for her work experience applied to the station, Rivera told us that she has a master’s degree in marketing, is a spokeswoman for a university and was the rector of an educational institution. All this made her get used to interviews and, now, she applies learning learning on her segment called ”Nosotras Sí Podemos”, which seeks to empower women and give them required tools to have a better quality of life.

For his part, Khary is currently finishing her studies in marketing and advertising, and he is also applying his knowledge to the company.

La Poderosa 360’s main mission and programming

When asked to talk about the main mission and programming, Ríos said he was very happy with the results obtained. In fact, they are already trying to conquer new markets such as fans of regional Mexican music and other genres in vogue.

They started the project by focusing on salsa, but they included reggaeton due to its great popularity in Puerto Rico. Of course, they care much that the lyrics do not contain bad words or those that are too offensive to certain audiences. Occasionally, they broadcast boleros, but the strength of La Poderosa 360 is tropical music, which will always have priority over other styles.

Khary Rios, marketing director of La Poderosa 360

Sustainability

On the subject of sustainability, Khary Ríos told us that sponsors come on their own. ”At the beginning, it was complicated and we had to do a job of positioning the brand, but over time the sponsors have arrived, invested little by little and stayed indefinitely” said the marketing director.

Mayra added that, despite the change they made from the wrestling channel to the station, there were many loyal customers who continued to believe in them and maintain their support no matter what changes they had made. It was the investment of those customers and the one made by Khary and Mayra that got the project afloat.

They are very happy because many of the people who supported them understood the modifications. In fact, the host of one of the show ”Domingo de Alabanzas” comes from the wrestling scene and they are exploring the possibility of giving space to MMA (Mixed Martial Arts) in La Poderosa 360, which makes it clear that those involved have adapted to the situation as well as possible.

For the time being, they are very comfortable in this musical atmosphere and do not think they will change it in the future. This new formula has worked well for them.

Countries with the best ratings

According to the data they have collected, the best ratings are in Puerto Rico, Florida (USA), Colombia, Venezuela, Peru, Panama, Spain and Mexico. Colombia, Venezuela and Peru always ask for salsa, while Mexico asks for a lot of reggaeton. Puerto Rico is divided with salsa and reggaeton depending on the day.

In the state of Florida, you hear a lot of timba and Cuban music in general due to the large Cuban diaspora who lives there.

Brandy Lamboglia, host of ''Domingo de Alabanzas'' in La Poderosa 360 — Brandy Lamboglia, host of ”Domingo de Alabanzas” in La Poderosa 360

The only requirement demanded by La Poderosa 360 to play a song is that it has a ”clean” version, since curses and vulgarity are not accepted in the programming. In that sense, Mayra pointed out that there are song submissions that had to be returned due to the excessive amount of bad words, but if it is a reasonable amount, Khary can work with that material to censor the few bad words that are present.

Collaborations with other broadcasters and platforms

Both Khary and Mayra emphasized that they had a hard time taking the station to where it is, so they are very careful when choosing with whom to collaborate, as there are many people doing programming that they determine is vulgar and they do not want to get mixed up in that type of content.

They have done collaborations with several networks and have knocked on many doors, but they point out that the professional relationship that continued to this day has been with Edwin ”El Calvito” Reyes, who believed in the project from the beginning. Khary describes him as a serious man and a gentleman in every sense of the word.

This is Jess Thomas and his story

From actor to director

Jess Thomas is a producer, film director and actor whose academic background is centered at San Francisco State University and work speaks for itself as to his talent. Once he made the decision to move to Los Angeles, he started making occasional appearances as an actor and stuntman in some television series. As a director, he has written about seven scripts and plunged into the world of broadcast engineering for various television networks such as FOX and ABC.

Producer, film director and actor Jess Thomas — This is Jess Thomas and his story, A great producer, film director and actor. Jess Thomas

We had the opportunity to talk to Mr. Thomas to know many more details about his career and we were pleasantly surprised with the receptivity of the talented filmmaker and his wife and producing partner Anayancy Thomas. Below, we’ll talk a bit about his beginnings, recognitions and his most recent film ”God & Salsa”.

How his interest in film began

Jess Thomas tells us that she had a fascination for the world of entertainment since she was very young, as both his parents were always related to the arts one way or another. His father Jess Thomas Senior was an opera singer, while his mother Bettye Wright was a dancer and model. This family background led him to venture into all this at a very early age and the best example is the creation of super-eight films (film format in which eight-millimeter wide film is used) in high school.

He recalls that he had to produce a 60-page assignment for his history class, but his teacher allowed him to produce a short film instead. The grade was an A on that assignment and the teacher was so delighted that he showed the tape to the rest of his classmates and put him as a great example of creativity in cases like this. This is how a very young Jess already felt that his destiny would follow this same path for the rest of his life.

Anayancy Thomas, Jess Thomas' wife and producing partner — Anayancy Thomas, Jess Thomas’ wife and producing partner

Beginnings as an actor

He took his first steps in this profession as an actor and thought that this was the branch to which he wanted to dedicate himself definitively, but over time he discovered that writing, directing and producing were much more appealing to him. Jess found that he enjoyed joining the pieces together to take a film from a script to a screen much more than simply acting on it.

However, the filmmaker acknowledges that having acted allows him to communicate much more effectively and empathetically with the actors in his productions, as he understands the language of acting perfectly.

The Seeker

His first work as a director was the documentary ”The Seeker”, which tells the story of a quadriplegic who embarks on a journey on a motorcycle adapted to his disability and won in the category of Best American Documentary at the Rome International Film Festival. On this subject, Jess told us that the plot of the film was not his idea, but that of his friend Evan Somers, who stated his intentions to create a material that would raise awareness about this type of disability.

The idea of following him around the country on a motorcycle (designed by Somers himself) so much that he put all his efforts into learning all about the struggles of his friend, which led Somers to hire him as producer and director for a film about his story. They spent a month shoting the scenes and always something special and unexpected happened as the days went on.

Poster advertising ''The Seeker'' — Poster advertising ”The Seeker”

Although they cannot be sure that everything would go as they planned, the result of the recordings spoke for themselves. In reviewing the tapes, they realized that they were getting something truly beautiful and completely spontaneous, as there was absolutely unscripted or unprepared by the team in charge of making the material.

In the end, they simply had to honor it in the editing room and sew all the pieces come together in a single masterpiece.

God & Salsa

Her most recent film work ”God & Salsa” has given much to talk about since its release in 2022. It all started when Jess met his now wife and producing partner Anayancy Thomas at an Entertainment Ministry event hosted by the church where they both attended. She told him she had plans to make a documentary about the negative impact that divorce can have on both children and parents in the long run, which Jess loved because his parents divorced when he was a child.

This event represented a before and after in his life during his adolescence, which made him develop certain behaviors and conducts that were destroying him, such as anger, lethargy, drug addiction, alcoholism, among others. In view of their shared the taste for this subject, they came together to make a feature film in which they would develop this point through characters who had these same experiences in the most natural way possible.

Javier Luna, who plays Shane in ''God & Salsa'' — Javier Luna, who plays Shane in ”God & Salsa”

Although it is fiction, Thomas made it clear that there were several elements that had much to do with him and Anayancy herself, who began taking salsa classes to distract herself from various negative aspects of her life in those years through the use of the body and the mind required by the dance discipline. In fact, her teachers, Enio and Terryl, appear in the film and are part of the cast.

During all this time, there was a very special feeling between the two, so they ended up falling in love and got married shortly thereafter. 10 years later, they have a finished feature film, which premiered in October 11, 2022 in the United States and will soon be distributed in Latin America and the rest of the world. ”Our greatest inspiration for this project is the duty to use our pain to help others overcome theirs” said the director.

How the cast and soundtrack were chosen

When we wanted to know how the cast of ”God & Salsa” was chosen, he revealed that they shot a short film with the purpose of knowing how the movie would look like. It was also intended to serve as a proof of concept and a means to raise funds so we could create the feature film the way they wanted to.

Jovanna Vidal, who plays Raquel in ''God & Salsa'' — Jovanna Vidal, who plays Raquel in ”God & Salsa”

”We put out a casting call through the Backstage platform, since our search was not focused on well-known actors, but on emerging talents avid of opportunities to shine. That is how we managed to find Javier Luna and Jovanna Vital, who did such a wonderful job that we decided to use them for the feature film. The other roles were assigned to people we already knew or had worked with previously, even if they didn’t have a lot of acting experience,” he continued.

As for the film’s soundtrack, the director told us that they focused their attention on local salsa bands and composers. Enio, Anayancy’s aforementioned dance teacher, recommended Carlos Navarro and his orchestra Son Y Clave, which has played in many of the best local and foreign clubs. Once we listening to them, we loved the sound, so we involved him in the project from the beginning of the proof of concept. Both Carlos and his musicians appear in some scenes showing all their talent.

They also used some of the music composed by Stephen Giraldo and Voodoo Tracks Music Publishing.

Jess Thomas, Anayancy Thomas, and Carlos Navarro

facebook.com/Godandsalsathefilm/

Caroline Cohen

Latin America / Buenos Aires / Argentina

Carolina Cohen, Singer and percussionist

Percussionist and singer Carolina Cohen was born on November 8, 1982 in Buenos Aires, Argentina.

He began his studies in the year 2000 and traveled to Cuba, Peru and New York to perfect himself.

Throughout his career he has accompanied great artists such as Mayito Rivera, Eva Ayllón, Luis Salinas, Nahuel Peennisi, Bomba de Tiempo and prestigious artists at the Teatro Colón in the city of Buenos Aires.

Cohen has participated in highly relevant international festivals; Jazz Festival in Peru and Uruguay, International Cajon Festival in Peru, International Percussion Festivals in Argentina and the Great National Folklore Festival of Cosquín.

Carolina is frequently invited to give percussion master classes, workshops and clinics at universities, colleges and schools in countries such as Colombia, Peru, Chile, Uruguay and the United States.

In 2016, she was invited to appear in a video on CongaHead, a popular YouTube with over 100,000 subscribers.

He currently directs his group “Caro Cohen Cuarteto”, created in 2017.

In the short period of existence, this group was already the opening act for Grupo Pedrito Martínez at Trastienda Club and accompanied Maestro Tito Manrique from Peru.

Highly in demand on recording sessions, she has recorded with many different artists.

Carolina has been a member of the “Grupo De Tal Palo de Música Latinoamericana” for eleven years with two albums released, Música Latinoamericana and La Luna Está Roja.

She is currently an exclusive artist for Gon Bops Percussion in Los Angeles-California.