Search Results for: Latin

Influence of Latin Music in Europe and Vice Versa

European union

When we refer to any Latin element that has been influential at the European continent or vice versa, it is almost inevitable that we think back to the Discovery of the Americas on the part of Christopher Columbus.

It was about this time when various instruments present in cumbia and salsa started to be used. No wonder we attach so much importance to this event, as this is how Spanish and the Portuguese arrived in the so-called New World. It is no coincidence that these languages are the protagonists of these rhythms at this time.

While it is true that Europe gave its languages to Latin music, we cannot fail to mention that the African slave trade played a major role in this context. Its beats and drums closely tied to religious ceremonies were inspirational for salsa, bachata and samba and African-American music, in which the famous Jazz may be included.

Neither can we leave out the fact that many pre-Colombian civilizations created many types of percussion music instruments, which are very present in Andean music and its very traditional flute-like sounds.

What has led Latin American music to become so popular in recent times?

There is no denying that Latin music has achieved a tremendous global reach in recent years, but things were not always like this. In the past, it was ballads of love with heartbreaking lyrics that dominated this market and its primary target audience was female.

With the passing of years, this reality radically changed. We can see it in the emergence of an encouraging number of commercial songs and very simple to dance like La Macarena by Los Del Rio, Livin La Vida Loca by Ricky Martin, A Dios Le Pido by Juanes, among others. These pieces of theme music were the ones that broke the barrier of traditional radio in due course.

Later, hip hop and R&B gave origin to other urban rhythms that took hold of everyone’s attention

Latin music for some time now

That mode of nightclubs of Latin origin that have been inaugurated the length and breadth of the old continent is nothing new. What is new though is the type of attendees received in these places in recent years. There’s a very large audience of all ages who show real interest in rhythms whose language they don’t even know, but they do not seem to care at all. In fact, this peculiarity seems to give an extra touch of excitement to the point. They see Latin music as an array of sounds and rhythms that may not understand, but that simply cannot stop dancing them.

When making a comparison of the monotonous pop style with this recent wave of Latino artists that have been conquering hearts throughout the world, it is evident that things are different now and did not seem to go back to the way they were. What is true is that traditional styles have been overthrown surprisingly.

It is not a secret that singers such as Shakira or Ricky Martin became immensely popular in the late nineties and the early 200All Posts0s, but now things go much further. We are saying that there is a very important number of musicians in these genres that have drawn the attention of all audiences of all ages and countries.

Further, there is a lot of Americans who have appropriated these styles and the Spanish language to give a lot of freshness to their musical projects. A telling example is the Canadian Justin Bieber who has worked with Luis Fonsi and other artists from Latin America, giving as a result a fan base that became interested in these genres and the Spanish language.

It looks like musical lyrics no longer need to be in English to reach all corners of the globe and make everyone dance. In fact, many people look for this type of music to enjoy it, even if they understand little to nothing about it.

Orchestra Latin music playing in the roads

What can we deduce from all this?

After having analysed all these data, we can say that Latin music is a very rich and intense mix of a cluster of cultures that were linked up between them until we find the heterogeneity that we see today. Undeniably, this whole process of miscegenation between so many rhythms would not have been possible under the influence of pre-Columbian, African and European culture. However, the same can be said in the opposite case.

Yes, this also occurs in the contrary case. Europeans’s musical tastes are no longer those of a few decades ago. Nowadays, there are many adults and young people who cannot stop dancing when they listen to certain salsa or merengue songs that have gone across all possible borders.

In short, we are talking about a continuous feedback loop between both cultures that keeps going until now. No musical rhythm is completely pure and Latin rhythms are the perfect example.

Image source 1: http://nuevacaravana.blogspot.com/2010/08/bongo.html

Image source 2: https://presencia.unah.edu.hn/noticias/los-origenes-de-la-musica-y-la-identidad-en-america-latina-4-de-4/

Image source 3: https://www.correo.ca/2015/07/willie-colon-la-clave-es-la-experimentacion/

Image source 4: https://www.youtube.com/watch?v=QH_3h43nGf4

Latin America – May 2023

La Dimensión Latina is a Venezuelan salsa group founded in 1972 and still going strong today

The original members Oscar D’ León, César Monges “Albóndiga”, José Antonio Rojas “Rojitas” , José Rodríguez “Joseíto”, Elio Pacheco Jesús “Chuito” Narváez (R.I.P). And later Carlos Guerra.

César Monge, trombone player, after graduating from the Escuela de Bandas Militares, was part of the orchestras “La Tropicana de Eldy Tor” and “Los Mundiales” and “Swing Latino”.

Victor Cuica, a saxophone player, knew him from those musical steps.

Oscar León had just bought a car with which he used to be a cab driver, but with a great love for music.

León wanted to create a musical group and gave Cuica the task of recruiting musicians from the Escuela Superior de Música, where Cuica was studying.

La Dimensión Latina es una agrupación de salsa venezolana fundada en 1972 y sigue vigente

That orchestra was called “Oscar y sus estrellas”. César Monge played in that orchestra for a while, until musician Federico Betancourt, director of his group “Federico y su Combo”, hired him.

From there, Monges moved on to the orchestra “Los Dementes” of musician Ray Pérez and later to “Los Satélites” of “Cheché” Mendoza.

While playing with this orchestra, in the Caracas night club La Distinción in the urbanization El Rosal, a disagreement arose between the owner of the orchestra and the owner of the club.

León took advantage of the incident and decided, together with Cuica and Monge, to reestablish his group. Cuica, inspired by the name of the successful American group The 5th Dimension, suggested calling it Dimensión Latina.

La Dimensión Latina es una agrupación de salsa venezolana

Then León took a square and drew the logo with which the group was launched.

It was formally created on March 15, 1972 in a first rehearsal in La Guaira, at the home of the pianist Enrique (Culebra) Iriarte. It was formed by Iriarte on piano, César Monge (Albóndiga) and José Antonio Rojas (Rojitas) on trombones, José (Joseíto) Rodríguez on timbales and bongo, Elio Pacheco on tumbadoras and Oscar León, renamed Oscar D’León on bass and in the role of singer.

They made their debut as Dimensión Latina at the same venue La Distinción. The repertoire was based on songs by Mon Rivera, Eddie Palmieri and Willie Colón.

Several nights the establishment was frequented by Victor Mendoza, singer and musician founder of Trio Venezuela and by then hired as music producer by the Top Hits record label, who had a band called “El Clan de Victor”, which had to produce an album per year. Mendoza motivated the musicians and they did two musical auditions.

José Rodríguez, who had some money saved due to his work as a musician and motorcyclist, arranged for the recording at Estudios Fidelis with a song by Elio Pacheco and another by Oscar León. These tests were not to the liking of the label owner.

This discouraged Enrique Iriarte, who promptly left the group. His place was taken by pianist Jesús “Chuíto” Narváez. Despite the label’s refusals, Víctor Mendoza wanted to record them and decided to include them in his production of “El Clan de Víctor” in 1972.

The sextet’s first hit was “Pensando en ti”. Mendoza then suggested Oscar León the artistic name of Oscar D’León.

During 1973 they recorded their second album, called “Dimensión Latina” where he gained recognition and participated in important events, such as tours of Curacao and the carnival of Maracaibo, launching their third album “Triunfadores” from which the second hit of the orchestra “Qué Bailen Tós” was released.

In 1974 the bolerista from Caracas Wladimir Lozano joined the orchestra, who had been working in night clubs in Caracas along with the harpist Ramón Hernández.

Wladimir gave the group more interpretative depth, achieving the duo Oscar and Wladimir, which gave birth to important interpretations and commercial successes that earned the band international recognition.

The highlight of Lozano’s entrance was “La Piragua”, a song that reached the top of the radio charts.

By 1975, La Dimensión Latina enjoyed the support of the public, who enjoyed their performances on television and being the image of commercial products.

A new album arrived, “Dimensión Latina ’75”, and with it came their consecration, for some critics the most successful and iconic. It included songs of extraordinary commercial success such as “Taboga”, “Parampampam”, “Mi Adorada”, “Cañonazo”, and a song by Oscar that was included as filler but would become the best-selling single in their history, “Llorarás”.

This album catapulted the orchestra’s career and gave it a place of recognition in the salsa world that, at that time, was almost reserved for the orchestras of the New York salsa boom.

Musician Carlos Guerra joined the orchestra on trombone, increasing the number of trombonists to three.

Subsequent productions included new commercial and interpretative achievements such as “Dolor cobarde”, “El frutero” and “Dormir contigo”. After their presentation in the United States, La Dimensión produced the album “La Dimensión Latina en Nueva York” (1976), which would be the seventh and last album of the orchestra with Oscar D’León, who would leave the group to start a successful solo career.

In the absence of Oscar, La Dimensión Latina calls, at the suggestion of Joseíto Rodríguez, the well-known guarachero and gaitero from Zulia Argenis Carruyo, who had been a member of Super Combo Los Tropicales and Guaco, for the recording of the album “La Dimensión Latina ’77 Internacional” and bassist Gustavo Carmona.

That same year, thinking of continuing to blaze trails abroad, they thought of a voice of international stature, and it was the Puerto Rican musician Roberto Roena who suggested the famous Puerto Rican singer Andy Montañez, lead singer of the Gran Combo de Puerto Rico.

Montañez was tempted by an extraordinary contract. Along with Montañez, the Zulian singer and sonero Rodrigo Mendoza joins the band and for the first time La Dimensión has three voices in its cast.

On November 11, 1977, La Dimensión Latina headlines the “Salsa International” festival at Madison Square Garden in New York, organized by Ralph Mercado and with the presence, among others, of Wilfrido Vargas and Cheo Feliciano.

Andy Montañez remained with the orchestra until 1980, recording eight albums, including hits such as “El Eco de un Tambor” by maestro Tite Curet Alonso, “Linda Minerva” sung as a duet with Argenis Carruyo, “Ave María Lola”, “Por el Camino”, “Mi Bombolaye”, and Puerto Rican contributions such as “Cantante Errante” by composer Johnny Ortiz and “Quisiera Saber”.

Rodrigo Mendoza managed to create hits such as “Fanfarrón”, “Córreme guardia” and “Suena el cuero”.

The orchestra also included Colombian pianist Samuel del Real, percussionists Carlos (Pacusso) Guillén and Luís Machado and the voices of Cheo Valenzuela, Alexis Martínez, Luis Arturo Guaramato and Alex “Mostaza” Vargas.

Cuatro décadas después y unidos por la salsa el Reencuentro del año Oscar D’ León y La Dimensión Latina

Four decades later and united by salsa, the reunion of the year Oscar D’ León and La Dimensión Latina.

Poliedro de Caracas

Only Invershow makes it possible

Venezuela this May 12, 2023 we will live something “HISTORIC”, and you can be present at this iconic reunion.

From seeing them together again to dancing and singing to the rhythm that only they can achieve.

It will be an unprecedented concert, don’t let them tell you about it and buy a ticket to live it YOU.

Será Un concierto sin precedentes, no dejes que te lo cuenten y compra una entrada para vivirlo TÚ

“The important thing is to maintain the style of the orchestra. The singer here has to adapt to the orchestra, not the orchestra to the singer. Whoever comes to sing has to adapt to the repertoire and to our way of doing salsa, which is very peculiar. We have a unique sonority”.

César Monge, Albóndiga.

Visit: La Dimensión Latina S.R.L

Latin America – September 2020

The message of the Latino community in the United States to Goya Foods

or weeks, we have witnessed how the Latino community in the United States has withdrawn its support, and has even considered its decision to buy Goya Foods, after the demonstration of support by its CEO to Donald Trump.

Goya Foods, or Goya as this Hispanic-rooted food company is popularly known, faces calls for a boycott in the United States. This comes after its CEO, Robert Unanue, fervently praised the President of the United States, Donald Trump, saying that his leadership is “a blessing.”

Goya Foods is the largest Hispanic-owned food company in the US With these statements, many of its loyal consumers and even some high-profile Democratic supporters are asking that they not buy the company’s products.

Unanue attended an event at the White House where President Trump signed the Hispanic Prosperity Initiative, which was described as an effort to improve access to educational and economic opportunities for members of this community.

Unanue’s exact words were: “We are all truly blessed to have a leader like President Trump, who is a builder.”

For many regular consumers it is puzzling and contradictory that the CEO of the largest empire of food consumed by Latinos in the United States, suddenly decides to support so openly a president who is not exactly the favorite for Hispanics.

Since then, much criticism has rained, not only for the political affinities of the highest representative of Goya Foods, but for what this company represents for the millions of Latinos in the United States.

The White House, has made controversial anti-immigration decisions, sought to end a policy that protects hundreds of thousands of undocumented youth from deportation, and sought to build a border wall in the south. enacted a policy that separated children from parents when they were detained at the border.

Many consumers have since said that they would no longer buy the company’s products, which include basic inputs for the preparation of traditional food in many Latin American countries. Those who promote this boycott have shared brands and alternative recipes on different social networks, with the hashtags #Goyaway and #BoycottGoya.

What message do Latinos want to send to Goya?

Some consumers say they have grown up with a sense of cultural attachment to the brand, but are now disappointed by the CEO’s comments. Many have relied on the company for affordable products that are often hard to find, but are key ingredients in Hispanic cuisine. Now they feel slighted by a CEO who has left the community that supports their company.

Unanue defended himself and pointed out that he has also worked with initiatives of former US first lady Michelle Obama. She stated that, in her view: “This is repressing (freedom) of expression,” she said. “I don’t apologize for speaking – and especially when the president of the United States calls you – you’re going to say, ‘no, sorry, I’m busy, thank you.’

Robert Unanue and his message at the Goya Foods

But the debate seems to involve more than just Latinos, as Goya has always been concerned about also attracting non-Latino consumers, from Asians to white Americans, using advertising slogans in English such as “Goya, O-Boya.” For many non-Latinos, consuming Goya products is a fairly authentic, albeit superficial, way of practicing Latinidad.

Goya fans are divided on whether or not to follow the boycott, a considerable number planning to end their attachment to the brand. Some have even published recipes for making adobo and stir-fry, among other alternatives to the brand’s products. Others have posted suggestions for lesser-known brands like Sun Vista, Pilón and Badia.

Goya will have to deal with a significant drop in sales and its perception in the market, at least in the short term, during a time when so many economic indicators are in recession. It’s also true that earlier this year, Goya donated some 136,000kg of food, or roughly 270,000 meal portions, to food banks and organizations to help with the coronavirus crisis. In the event that generated all the controversy, Unanue announced that it would donate another million cans of Goya chickpeas and 454,000 kilos of food products to food banks to help families affected by the pandemic.

Elections in key states are often defined by very narrow margins; even a small dropout of Latinos from the Republican side could be decisive for the results.

The White House Hispanic Prosperity Initiative Act created a 20-member commission designed to work with various Cabinet members to implement vague initiatives related to employment, education, and small business development. But most Latinos will find this effort too little, too late, and too much like election-year complacency.

The message of the Latino community in the United States is very clear, they are a united front and will not be manipulated by last minute actions, even with the support of important figures in various sectors of the Hispanic community.

Why is Goya an icon of Hispanicity?

Like many of the immigrants in search of the “American dream”, Prudencio Unanue landed with his wife in New York in 1921, from Puerto Rico. The Unanue family had emigrated from Spain to the island in the early years of the 20th century. In New York he settled in the Latin quarter of Harlem and after several years of hardship, one day in 1936 he made the best investment of his life: he bought a bankrupt company (Seville Packing Company) and the Goya brand.

In 1936, Prudencio Unanue found the name Goya perfect: simple and easy to pronounce in Spanish and English. And he decided that his new business venture would bear that name, convinced that this time he would achieve his goal. He bought the brand for $ 1. He never imagined that that day a giant was being born that today has a turnover of more than US $ 1,500 million a year, according to company figures, and sells all kinds of foods of Hispanic American origin, such as beans, rice, canned meat and seafood, condiments, cheese, oil and even frozen dishes.

It started by importing products from Spain – like olives and olive oil – to sell to Spanish expatriates, but quickly expanded the business to import food from Latin America to reach other immigrant communities. In fact, as after the Second World War, a wave of Puerto Ricans entered New York to fill the lack of labor in the factories, Unanue realized that there was a great opportunity.

Then, in the 1960s, the first Cuban wave arrived and thus, little by little, Latino immigrants were opening up space in the different states of the country, and in the same way the business began to expand. Goya gave an answer to the “nostalgia” of those who leave their country.

Prudencio was succeeded by his son Joe, who inherited the challenge of expanding Goya internationally and today the firm is under the executive direction of his grandson: Robert Unanue. It only remains to wait to see how high the price Goya Foods will have to pay for having disheartened so many, to maintain a political stance rejected by the majority of its consumer base.