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Julio Bravo and his amazing orchestra

The San Francisco Bay Area is fortunate to have many musical talents who have made left this corner of the United States of America at the top. Acclaimed Julio Bravo is one of them and there are many reasons for stating that. Julio Bravo is a famous singer and musician who has been performing with his orchestra in many nightclubs and salsa festivals for quite some time now. He is the leader of the Orquesta Salsabor, which is composed of 12 members whose place of residence is the East Bay. 

This Peruvian says that they are a hard-working group with many decades of experience. He has also said at times that playing with the same people for so long makes a huge difference in terms of sound. In that sense, Salsabor is not unlike other orchestras of its type and time. 

As a child, Bravo already showed a big vocation by the world of music and this is reflected in his appearance on children’s television programmes, school plays and some more formal projects. At the end of the 80s, he came to the United States and it would not be long before he started walking the path still to be followed today. One of his first projects was his incorporation into the Trio Los Chalanes, which led him to become more and more known in the Latin community of his new country of residence. 

One of the events that projected the most his image as an artist was his brilliant participation on the TV show Buscando Estrellas, a contest in which he reached the final and became much more recognized than he already was thanks to his hard work. With the amount of fame he had earned so far, he started taking part in La Orquesta Internacional, with which he performed on countless occasions in various venues in California and had a heavy demand from places that wanted him to perform there. 

A few years later, he made the difficult decision to create his own orchestra which he named Salsabor and with which he remains active to this day. All this time, both Julio and his musicians have earned a reputation for professionalism and quality that would guarantee them the confidence of many festival organizers in night clubs and private events. 

His hard work has made his orchestra one of the most important salsa groups in the San Francisco Bay Area.   

Interview 

We are talking with Julio Bravo, Peruvian artist and leader of Orquesta Salsabor. Good afternoon, Julio. How are you?  

Very good afternoon, Karina. I am delighted to be here. Thank you for the invitation. 

Julio, you had your first contact with music when you were very young in your country. At what age did you know you wanted to dedicate yourself to the musical world?  

I think you are born with that. I think it all started when I was in school. In elementary school, I was always involved in the performances or the school theater. That’s how I think it all started. 

So, from schooling age, you already expressed this interest in the world of music and the arts.   

Exactly. I did not necessarily sing, but we acted and did skits. In my neighborhood, musical manifestations were very frequent. My parents always organized meetings at home and my friends came, and they loved to bring their guitars and the acoustic cajón. There were always meetings at my house or at a neighbor’s. 

Do you think there was something that inspired you?  

In Peru, we have the Creole music genre. Since I was a small child I listened to it at home with my parents. In order to play it, you only need the cajón accompanied by a guitar. In neighborhoods, when there are no guitarists, children have a cajon or they make one in wood. In the 70s and 80s, there was a strong influence from Creole music on radio and television in my country, plus my parents and neighbors liked it. So, seeing all that up close was one of the things that inspired me. 

In 1991, you were on the TV show Buscando Estrellas, since your career took off in many ways. Do you consider that this project changed your professional future?  

That helped me a lot, but it happened when I had barely two years here. When I came from Peru, I did not want to be a great musician or look for work in that field. I came to seek a future in whatever God put in my way and I was fortunate to have music as an instrument to generate work. When I started singing here, on my first week here, I went to sing at a restaurant because some friends took me over there. It was called ”El Chalán” and that’s where I met a group that performed that night and started playing with them, but I would recently arrived, so I had to get a revenue-generating job to pay the rent. I worked construction for about 10 years, but I was finally starting to work in music only on weekends. In 1994, I formed my orchestra after singing in several groups. I did not have such a plan, but the conditions were right and doing what you love does not take much effort because the thing leaves naturally. 

You mean, when you arrived in the United States, you were ready to do other activities and the music thing just came naturally.   

Exactly, I did not come with the desire to become an artist. I studied journalism at university in Peru, but I knew that it would be tough to practice my profession here because of language and immigration status. There were many obstacles that, like every immigrant, I had to learn how to overcome. I came with a degree in Communication Sciences, but I worked construction and did it with pride. 30 years later everything I worked in construction also helped me become a real estate and loan officer. However, I have not been able to leave music as a passion. I can quit jobs that have come my way, but music never. 

Never got to practice journalism in the United States?  

I could never practice journalism, but there were a couple of magazines run by some friends from the Peruvian community and I collaborated with them writing about show business. I also got to interview a couple of artists at that time. When La Orquesta de La Luz came to the San Francisco Bay Area, I interviewed them for that newspaper. I have not worked as a journalist, but I have done many things related to that environment. I have worked in radio and looked for a job at a television channel in my youth. Unfortunately, I did not have migration documents, the Green Card as people call it here. 

How do you think language made things difficult for you at the beginning?  

I always liked English, although I did not know how to speak it. Whenever I listened to songs in my country. We tried to imitate what artists said, but we could not (laugh). Before coming to this country, I decided to have as a priority booking intensive English classes a year before. I mean, every day, I had a two-hour class during the year my departure. That helped me a lot. When I came here, there were some barriers and I did not understand what people were saying, but I managed to learn a lot of vocabulary. Here, each working branch has its own vocabulary. If you work cleaning houses, you are not going to use the same vocabulary as if you work construction or in a store. I do not feel that language was an obstacle for me. I met people who discriminate in the early years, but that has not stopped me from moving forward. I do not think it is a barrier that prevents you from growing. 

What were your favorite bands in English?  

The Bee Gees and I also liked the Beatles. When the Bee Gees and the ”Saturday Night Fever” movie with John Travolta came out, I was about 13 years old and was working on a children’s television programme. On Wednesdays, we sang Peruvian music and played the cajón, but on Fridays, we did dance shows in the clothes of that time with large collars. I worked there for five years and that helped me a lot in my artistic training because it was a wonderful experience. The programme was called ”Villa Juguete”, which had music and dance. That helped me a lot to overcome stage fright. 

What makes Orquesta Salsabor different from other groups in the San Francisco Bay Area?  

I do not know what the main difference is. I think I like to play my original music, but I also know the importance of playing what people want to hear. You can’t just play my original music because I am no longer famous enough for people to know my numbers from beginning to end. For example, Oscar D’ León has more than 50 years in the artistic life and still plays ”Llorarás” every time he comes to the Bay. When people listen to one of those songs, they come out to dance immediately. I think I have the good sense to know when to play the hit songs that I have chosen over the years. I think that is what has differentiated me from other orchestras. 

What do you think has been your best professional decision in your career?  

The best decision I have made was to form my orchestra and it has taught me many things. I was taught to be a manager, a soundman, among other things. If someone new in this world wants to know what steps to take, I can gladly say what not to do to not make any mistakes. I do not think we have made mistakes as an orchestra, since we have always tried to do our best. We have had to travel in a van, in a plane or each in his own vehicle to go to play. The musician moves by the desire and motivation to show the gift which the Lord gave us. The restaurant and record label owners move by the economic benefit, but the case of the musician is different. I think the best decision I have made was to form my orchestra. I think that, if you talk to the musicians I have worked with, they know that, as the leader of the orchestra, I have done the best I could to offer them a good, fun and healthy working environment. 

And the worst one?  

When I started with the orchestra, I wanted to make studio recordings here and I lost a lot of money because the musicians I called to record did not arrive after I paid for the studio. The desire to to record here made me lose a lot of money. And by the way, this was money I was saving for the project, but it was gone away soon enough. That’s where I was recommended to talk to a producer and musician named Oscar Pitín Sanchez. I only knew him by his music, but I struck up a friendship with him. He helped me produce two of my salsa records. Sadly he passed away last year. Then I started getting some experience in the recording studios because experience is needed for everything. In the studios, the thing is cooler because there is no audience to applaud you. On the contrary, you do not want to make any mistakes because everything will be recorded. After being wrong in producing my own album without the required experience, I found a light on the way after a very long tunnel (laugh).  

Your website and social networks to follow you  

Website: juliobravo.com  

Instagram: @juliobravo_oficial  

Facebook: Julio Bravo Y Su Orquesta Salsabor 

Conversation with Jesús “Chuy Martínez

I had recently spoken with broadcaster and event promoter Jesús “Chuy” Martínez about his beginnings, career, experiences, unpublished facts and other details concerning his brilliant career in the entertainment world. Without further delay, we will carefully read his words and enjoy the stories he has to offer. 

Good morning, this is Karina Garcia, North America director for International Salsa Magazine. I am very happy today to have a very special guest, who is none other than broadcaster, promoter and organizer of events born in the Dominican Republic, specifically in the city of Pacheco, Jesus ¨Chuy¨ Martinez, with whom we will have the pleasure of talking. How are you today, Mr. Martinez?  

Very well. I am here ready for your interview. 

Okay, Mr. Martinez. You have a long and successful career in the world of the arts. Could you start telling us how it all started and what made you turn to the entertainment world? 

It all started in New York City in 1970 when I began to do activities in lakes. In New Jersey, there were many lakes and we started doing dances with Pete ¨el Conde¨ Rodriguez and many other orchestras. After doing a few activities in New York, I moved to the city of Los Angeles, where I worked for a radio station called 107.1 FM KMAX starting with two hours of tropical music and we lasted about three years. We started with two hours and then we had five hours per day. We were supported by some record labels that gave us all the music, especially Fania Records and TH Company. We brought all the music to Los Angeles, which was practically in its infancy. There was no tropical music. There were only three stations that were only dedicated to playing norteño music, so we were an option for the California audience. We had salsa, Merengue, Colombian, Venezuelan, New Yorker, and Puerto Rican music. We started the program with two hours a day, came to have five hours a day and it was a success for the public, but at that time, FM radio stations were only present in the houses. At that point, FM did not yet exist, which started appearing in cars and cassettes in 1979 or 1980. Prior to that, a thing called cartridge was used, but with the coming of FM stations in cars with cassettes, this frequency began to become stronger because people could still listen to the radio in their vehicles and homes. That was a process that in which made the radio strong and able to work with FM. I worked at KMX radio for about three years and then I went to other places like Radio Cali KLOVE as an account executive before I started a new program at KFOX 93.5 FM in 1982. At that time, we did activities in nightclubs like Virginia, Los Globos, Sombrero, among others, and we used the different orchestras of the time like the Siba orchestra and Azuquita Y Su Melao. All that was a process in the 70s. Then, we started in the 80’s to do FM radio with all the guarantee of the radio in the cars, which was when we began to work in discos like Candileja, La Bamba, and Escondite. Something important was the experience gained and, in view of my studies as a sound engineer, I learned a lot about equalization and all that stuff. I went to Cali, Colombia a few times and then to Venezuela, where I learned equalization and the system for discotheques. We had not only the 80’s, but many South Americans in Los Angeles like Venezuelans, Colombians, Ecuadorians, Peruvians, and Central Americans. Something that helped to internationalize the rhythm in Los Angeles was to take Saturdays and most Sundays to make projections at KFOX 93.5 FM. In the case of Saturdays, we had four hours of Central American music, we had a large audience of Salvadorans, Guatemalans, who listened to our program.   

All right. Taking into account the emergence of the FM frequency in cars, playback devices, the internet, and digital media, could you say that people like you have had to modernize and reinvent themselves to stay relevant in the market? 

That’s right. At the time of the existence of record companies like Fania, Sony, RMM, MP, everything was easy and everybody could project their music in the 80s and 90s. First, people used LPs and cassettes, but the first CDs began to appear in 1986, so no one wanted the old LPs and cassettes anymore. Music was played on the radio where I did my show and at KLOVE, where salsa artists like Grupo Niche with their song Cali Pachanguero were played. Then Marc Anthony and many other artists appeared, so record companies promoted you and you had the ease of projecting a singer, but by the year of 1996, people no longer wanted CDs because modern technology came in and everyone started downloading music with the new internet system. All of this has contributed to a total change and it is the same thing that exists now, which makes it difficult to project an orchestra or a soloist. There is no longer the question of radio promotion and now everything is digital, so we have had to adapt to the new technical internet system with all its means of communication. 

Would you consider that this new system has been beneficial to fans and detrimental to artists at the same time? 

That is right. They do not have the opportunities they had before. In the late 80’s and early 90’s, there were many record companies with which everyone could be promoted, facilitating the projection of an artist in the market quickly. Now it is different and a determining factor was the death of most of the good artists from Fania and other companies like Pacheco and Larry Harlow, so young people who want to project themselves do not have the record label and the CD. They have to use other methods such as the internet, the downloading songs, and the sale of songs. There are some DJs who are experts at downloading music and there are many channels focused on providing DJs with both video and audio. 

There are many web portals dedicated to offering music through which people can get songs without even spending a cent, so the artist makes nothing to offer his art. 

That is true, but there are companies dedicated to selling songs on an individual basis. They can charge up to 99 cents per song and different things that have been invented. There are artists who gain some profit from selling their songs, but it is not what it used to be. In times gone by, people used to buy CDs, but now there are some DJs who are specialists in downloading music and connected to sites which offer the possibility to download videos and songs in exchange for a monthly allowance. I know about five DJs who have the ability to download songs, but it is not the same as before. We are in the year 2021 and things are not easy for new artists who are making themselves known because they no longer have so many benefits.  

Modern salsa and memorable experiences

What do you think of current salsa?  

There are quite a few orchestras here in Los Angeles, which perform at the Mayan, the Granada and Steve’s Steak House. There are many orchestras that project themselves through their performances, but with COVID-19, everything has gone way down in terms of concerts. We are doing concerts, but in a very limited way because the community had great fear of going to the venues, especially now that there is talk of the Delta variant. People are really scared and it is unbelievable what is going on in the California artistic scene, the world with the COVID problem and people’s fear of getting infected. That is why a large part of the population does not go to concerts, except for the youth that defies the moment and is not afraid. 

Could you tell me which venues are open for dancing salsa in Los Angeles? 

Granada, Steve’s Steak House and the Mayan are the most active for tropical music. The Mayan is hosting the largest number of concerts. Toño Rosario’s was a success and Jerry Rivera will come soon, so let’s see what happens. Other promoters are going to bring La Sonora Ponceña and different singers, but there is no certain that people will come for all that has happened. 

Could you tell me which is the most memorable experience you have had in your career? 

The most memorable experience was when Frankie Ruiz had a concert at the Bonaventure Hotel and the man went to jail the same day (laugh). That was the greatest trouble because there were so many people interested in seeing him and he never came. That was a really bad experience in life. I did a lot of dances with Oscar D’ León, Eddie Santiago, La Orquesta Inmensidad. The first time Grupo Niche came here in 1986, with whom we did dances with Oscar D’ León and La Misma Gente at the Hollywood Palladium. We also worked with Ray Barreto, Pastor López, Santiago Cerón, La Orquesta Inmensidad, Andy Montañéz, Lalo Rodríguez and many other artists. Before there were many orchestras in a single event, but now people get used to one orchestra and several DJs.  

A final message to those who go into the arts 

Tenacity and perseverance at work, Hard work, hard work, hard work. You should study the field when you want to do something, be sure that your idea is good and avoid failing.

Website: Chuyradio.com